Mobarakeh Steel Co. Produces Interstitial
Transcription
Mobarakeh Steel Co. Produces Interstitial
STEEL NEWSLETTER Mobarakeh All Provinces Benefit from Activities of Mobarakeh Steel Company P.8 January 2015 No. 01 Mobarakeh Steel Co., Giant Step Forward in Islamic Establishment: Advisor to Supreme Leader Mobarakeh Steel Co. Produces Interstitial-Free Steel at Hot Rolling Unit P.1 Iran’s Steel Exports Hit 1.3 Million Tons in 10 Months P.2 P.2 P.7 P.2 P.2 P.2 Bahman 1393 www.msc.ir Mobarakeh Steel Company accounts for 52 percent of Iran’s steel production Mobarakeh Steel Company Holds Record for Water Conservation: Senior Technical Manager Social Responsibilities of Mobarakeh Steel Company’s SAIPA still willing to purchase steel from Mobarakeh Steel Company Editorial Objectives of Mobarakeh Steel Newsletter Iran’s steel exports hit 1.3 million tons in 10 months Fooladnews.com has quoted the President of Iran’s Steel Producers Association Bahram Sobhani as saying, “Since March 21, 2014, Iran has exported as much as 1.36 million tons of steel of which 1.03 million tons was exported from Isfahan’s Mobarakeh Steel Company, some 230, 000 tons from Hormozgan Steel Company and 100, 000 tons from other steelworks across the country.” Sobhani, who also serves as managing director of Mobarakeh Steel Company and chairman of Hormozgan Steel Company’s board of directors, further said “Iran’s steel exports stood at 1.25 million tons last year.” He added, “Among other things, steel imports and a global drop in iron ore and energy prices have plunged local steel producers into recession.”Sobhani went on to say, “The cost of raw materials such as iron ore and energy are among factors which contribute to the rise or fall in the cost price of steel. Global factors such as the fall in iron ore and energy prices have put foreign steel producers at an advantage and sent local producers through a rough patch.”Recalling the water crisis in Iran, he said, “Scarce water resources in areas where steel production used to be economical have prompted steel mills to be relocated to coastal regions.”Sobhani predicted that in the not-too-distant future, certain areas on the Persian Gulf and Sea of Oman will turn into Iran’s steel production hub. As for the offering of part of Hormozgan Steel Company’s shares on the stock exchange, he said “Stock exchange indexes have declined in recent years. That means the stage is not set for the sale of the company shares. We have been waiting for things to look up, because selling shares in times of recession is the worst thing to do.” Mobarakeh Steel Co. produces interstitial-free steel at hot rolling unit Seyyed Mahmoud Mani, an engineer at the hot rolling unit of Mobarakeh Steel Company, said: “Following the establishment of RH-TOP degassing unit in the steel making and casting section of Mobarakeh Steel Company, which facilitated the production of steel with low levels of carbon, the hot rolling unit has produced interstitial-free (IF) steel for the first time based on qualitative conditions and thermal parameters. The feat came after thorough analyses and formulation of a procedural method which conforms to parameters in reheating furnaces, roughing rolling, and finishing rolling.” As for IF steel sheets, Mani said: “IF steel is a type of high tensile steel. Due to its high formability, it is appropriate for deep drawing which is mostly used in automaking. Due to its special ultimate tensile strength (UTS), yield point and extremely low levels of carbon, this type of steel is used in special products the making of which requires specific conditions.” He went on to say, “Around 2,000 tons of this type of steel is produced in hot rolling. Depending on orders placed by carmakers, a certain percentage of hot rolling production will be We need to attract foreign investment: Iranian deputy trade min U nder a 5-phase joint venture between Iran and Kuwait a steel mill is to be set up in the Persian Gulf Special Mineral Industry Zone in southern Iran. On December 10, SMT, a daily, ran a brief report about the comments of Deputy Trade Minister and Chairman of the Iranian Mines and Mining Industries Development and Renovation Organization (IMIDRO) Mehdi Karbasian about the necessity of the inflow of foreign investment. He also offered some explanations about the terms of a June MoU between Iran and Kuwait. What appears below is a partial translation of what he had to say:“Domestic sources for investment are not enough if Iran is going to fulfill the objectives of the 20-year Economic Outlook Plan [which is due 2025] and consolidate its position as the leading economic power in the region. Iran is in strong need of foreign investment along with improved productivity,” said the deputy minister. “Under a Memorandum of Understanding signed in June, 2014 between Iran’s IMIDRO and Kuwait Steel Company, the two sides agreed to jointly build a steel mill in the Persian Gulf Special Mineral Industry Zone (Bandar Abbas),” the chairman of IMIDRO added. “The expanse of land where the steel plant will be constructed has been chosen and is under preparation for the joint project. In late November a delegation representing Kuwait Steel Company and a number of investors travelled to Bandar Abbas [in the southern P.5 Iranian province of Hormozgan]. That was followed by a decision as to where the steel plant was to be built. The Persian Gulf Special Mineral Industry Zone is now getting the lot prepared,” he further said. Elaborating on the details of the joint construction project Karbasian said, “Under the MoU, a direct reduced iron (DRI) facility with the capacity of 1.6 million tons will be constructed in the first phase of the joint project. The second stage includes the construction of a steel mill with the capacity of 1 million tons. In the third phase, a rolling mill with a capacity of one million tons will be set up and a pelletizing plant with the capacity of five million tons will mark the final stage of the joint venture.”/ iran front page allocated to IF steel.” Regarding the type and conditions of IF steel production, he said: “One of the most important parameters of hot rolling, which should be taken into account in producing highquality IF steel sheets with desirable mechanical characteristics, is the finishing temperature of the final rolling. It should be 900°C (920°F). Generating this heat requires a special design and implementing specific conditions in various parts of hot rolling. The coiling temperature of IF steel is one of the parameters affecting its mechanical characteristics. It must be around 700°C.”In conclusion, he thanked various units of the steel mill including the hot rolling unit, PPC and MPT for their contribution to achievement of this goal. 2 STEEL NEWSLETTER NEWS NEWS Mobarakeh Steel Company among global trendsetters for low consumption of refractories Mobarakeh Steel Company has set a record for cutting down the consumption of refractory materials. In a bid to push the consumption of refractories to their lowest level in Isfahan’s Mobarakeh Steel Company, academic research and cooperation with local refractory producers saw refractory consumption at the company plunge to 6.69 kg per molten ton in the 30 days to November 22, 2014. The achievement has helped the company become a model for steel producers around the world. “We established an unprecedented record of 6.69 kg of refractory materials per molten ton in all units of the steel complex in November 2014. Such a record along with the fall in costs it has brought about can set an example for all steel mills in Iran and the Middle East and even the best steelworks in the world,” said Gholamreza Soufian, the head of the Refractory Center at Mobarakeh Steel Complex. “Refractory materials used at steelmaking and continuous casting plants stood at 6.69 kg per molten ton. The amount of refractories used by other units at Mobarakeh Steel Complex was 0.04 kg per molten ton in the 30-day period. Constant process improvement, implementation of 38 projects at the Refractory Center, consumption of high-quality refractory materials, and continuous monitoring of the production process have made this achievement possible,” he added.Soufian put the previous figure for refractory consumption at 7.07 kg per molten ton and said, “The achievement indicates a 0.38-kg decline in the consumption of refractory materials per molten ton which has taken place mainly in electric arc furnaces and steel cauldrons.”He went on to say, “At the Unified International Technical Conference on Refractories (UNITECR) 2011, the goal of using 5kg of refractories per molten ton in steel plants was floated. In 1950, in the upper parts of steel furnaces, instead of water-cooled panels, refractory bricks would be used, and consumption of refractories stood at 50 kg per ton of steel. “Therefore, well-established steel mills decided to push their refractory consumption down to 5 kg per ton of liquid steel in 2015. In 2001, Mobarakeh Steel Company and its subsidiaries launched efforts in tandem with other world steel producers to achieve that goal. Those efforts are still ongoing and fortunately, Saba Steel Complex, Hormozgan Steel Company and Mobarakeh Steel Company have made remarkable progress on that front.” Stating that a reduction in consumption of refractory material amounts to a drop in costs per ton of slab, he added, “A 95-percent share of Iranianmade refractories in the total amount of refractory materials used in Mobarakeh Steel Complex, and application of dolomite and magnesite-dolomite (mag-dol) refractories in the flooring of electric arc furnaces, which are much cheaper than aluminum refractories and magnesia refractory bricks, have not only lowered the volume of refractory consumption, but also brought down the costs to an acceptable level.”Soufian congratulated the management and staff at Mobarakeh Steel Company on such a remarkable achievement, and expressed hope that in line with improvement in production processes and Kaizen Principle (constant promotion of activities), a decline in consumption and operating costs including those of electricity, electrodes, water, natural gas and refractories carries on so that they can render the final price of steel more competitive. January- 2015 | Bahman-1393 Mobarakeh Steel Co., Giant Step Forward in Islamic Establishment:Advisor to Supreme Leader D uring an inspection tour of the production lines of Mobarakeh Steel Company in Isfahan, Dr. Ali Akbar Velayati called the company a source of honor for the national industry when it comes to production, knowledge and technology. He said, “All the employees of Mobarakeh Steel Company share the pride and I value all of them,” emphasizing that the quantitative and qualitative productions of Mobarakeh Steel Company are the origin of great services in related industries. Saying that Mobarakeh Steel Company has perfectly followed its development process, the advisor to the Supreme Leader said, “We are proud that this factory has been able to claim a major share of the domestic steel production through making itself up-to-date. It has set the stage for the company to be successful not only in supplying the domestic market needs, but also in non-oil exports through its powerful presence in domestic and international markets. “This company not only does not receive foreign exchange from the government, but it contributes greatly to foreign exchange earnings. It is what the Supreme Leader always emphasizes. The national economy should be helped through exports of non-oil goods, not sales of raw materials and creation of more added value.” He described Mobarakeh Steel Company as one of the greatest steps forward in the sacred system of the Islamic Republic of Iran and said, “Great efforts and good management in the company have set the stage for the employees to produce ambitiously.” The head of the Strategic Research Center of the Expediency Council said, “The development of domestic steel industry and enhancement of its quality can create a good competitive condition and lead us to the realization of our industrial vision,” while calling Mobarakeh Steel Company’s performance in production and earning hard currency as a perfect example for other Iranian industrial factories. Steel Giants En Route ISMC Steel Conference Jan. 27-28 in Tehran Three steel industry giants from Spain, Italy, and Germany are planning to build factories in Iran to produce industrial and mineral machinery and equipment, Mohsen Parvan, secretary of the 5th Iran Steel Market Conference (ISMC 2015) told Eghtesadnews. The three steel manufacturing companies include the Italian Danieli, one of the three largest suppliers of equipment and plants in the metal industry, the German SMS Group, a global leader in plant and mechanical construction for metallurgical process chain, and the Spanish Sarralle, specialized in engineering, design and manufacture of heavy equipment, Parvan informed. The three companies will be attending the ISMC 2015, which is scheduled to be held in Tehran January 2728. The conference will also be attended by other major steel companies from China and Finland as well as by the domestic steelmakers. According to Parvan, the three companies have identified the sites where they aim to establish steel machinery and equipment factories. The Sarralle Company is set to build a factory in Shahriar County near Tehran while the other two have chosen the central city of Isfahan for their factories. “Such projects are longterm plans that help boost the country’s steel industry progress,” Parvan remarked, adding that “the Metal Bulletin – the international publisher and information provider for the global steel, non-ferrous and scrap metals market – has also decided to hold a steel conference in Iran.” The ISMC 2015 has become one of the most prominent steel industry conferences in Iran, with big foreign and Iranian companies attending the event. The two-day conference will be host to more than 100 foreign guests from Italy, Spain, Turkey, Russia, the UAE, and Australia and officials from the China Iron and Steel Association. Top Iranian officials including the First Vice President, Es’haq Jahangiri as well as officials SAIPA still willing to purchase steel from Mobarakeh Steel Company During a visit to the assembly line of SAIPA car manufacturer by Dr. Sobhani, the CEO of Mobarakeh Steel Company, and his accompanying delegation, Mr. Madani, the CEO of the carmaker, said that “SAIPA is still willing to purchase its required steel from Mobarakeh Steel Company since it strengthens Iranian steel industry, especially in the field of steel sheets.” He further said, “Since the operation of the RH-TOP unit at Mobarakeh Steel Company has started, the company has become powerful in manufacturing steel sheets used in car-making. This company is expected to mass produce such sheets and thus help SAIPA to a large extent.” Dr. Sobhani, the CEO of Mobarakeh Steel Company warmly welcomed the idea. “Like before, Mobarakeh Steel Company is supplying a high percentage of the steel required by car companies,” he said. It should be noted that strategies needed to achieve the objectives of SAIPA and Mobarakeh Steel Company were discussed during this visit. from the ministry of industry, mine, and trade and the Iranian Mines and Mining Industries Development and Renovation Organization (IMIDRO) will also attend the conference. The conference will focus on balanced and sustainable development in Iran’s steel industry, investment opportunities in the steel sector, and the steel and iron ore market outlook for Iran and the world in 2015. It will also review the comprehensive steel plan focused on localizing the steel industry in Iran. Based on the 20-year Vision Plan for 2025, the country should reach annual steel production of 55 million metric tons by 2025, while the current production is estimated to be around 16 million metric tons; making Iran the 15th biggest producer of steel in the world. During the first three quarters of the current Iranian year (March 21-Dec 21, 2014), more than 12.6 million metric tons of steel was produced, registering a 6% increase compared with the similar period in 2013. During the nine-month period, Mobarakeh Steel Company ranked first among producers with 1.36 million metric tons, followed by Khuzestan and Isfahan steel companies. Production of galvanized steel sheets, reinforcing bars (rebars), girders, and hotrolled plates in this period also increased by 3.6% compared to the previous year. financialtribune.com Mobarakeh Steel Company accounts for 52 percent of Iran’s steel production Iran’s steel production hit 8,159,087 tons in the eight months to November 22, 2014, of which 52 percent was produced at Esfahan’s Mobarakeh Steel Group, which brings together Mobarakeh Steel Company, Saba Steel and Continuous Casting Co., and Chahar Mahal & Bakhtiari Automotive Sheet Co. According to the Iranian Mines & Mining Industries Development & Renovation Organization (IMIDRO), hot rolled plates – 4,388,937 tons – accounted for the bulk of products in the eight-month period (almost 54 percent of Iran’s steel production). Next is rebar with a production capacity of 1,765,938 tons, making up around 22 percent of the entire steel products, followed by iron girder which claimed an 11 percent share (897,331 tons) in the same period. According to the report, Mobarakeh Steel Company and Esfahan Steel Company together have produced more than two-thirds (74 percent) of the country’s steel products over the eight months in question. Given the products of Chahar Mahal & Bakhtiari Automotive Sheet Co., 52 percent of steel has been produced in Mobarakeh Steel Company and another 21.7 percent has been produced in Esfahan Steel Company. STEEL NEWSLETTER NEWS January- 2015 | Bahman-1393 Mobarakeh Steel Company Holds Record for Water Conservation: Senior Technical Manager T he steel industry consumes 18 to 25 cubic meters of water to produce a ton of steel,” the senior manager of technical and support services at Mobarakeh Steel Co. said in an interview with Fars News Agency in Isfahan. “However, at Mobarakeh Steel Company, thanks to integration and implementation of various projects, only 5 cubic meters of water is used to produce a ton of steel and that is a third of the global average. According to surveys conducted, Mobarakeh Steel Company holds the record for water conservation in the world. In fact, the amount of water that is used by Mobarakeh Steel Company also includes the water used by the power plant,” he said. Asserting that power plants of most steel manufacturing companies in the world are considered separate from steel manufacturing, Mehdi Tavvlayian also said, “If you subtract the amount of water used by the power plant of Mobarakeh Steel Company, the figure slides to 3.5 cubic meters, which is one fifth of the international standard.” Stating that energy management and planning to reduce water consumption at Mobarakeh Steel Company's manufacturing lines was initiated in 2000 and still continues to this day, the senior manager said, “So far, 300 billion tomans ($100 million) has been spent on implementing energy conservation projects at Mobarakeh Steel Company.” Tavvlayian said further efforts and investments are underway at the company to reduce water and energy consumption and added, “With the investment Mobarakeh Steel Company has made in the implementation of a project to collect, treat, and use the wastewater of nearby cities, another great step will be taken toward better treatment of urban wastewater and its optimal use in the manufacturing cycle.” He described water hardness as a measure of water use in the steel industry and said “Receiving water with appropriate hardship, that is 150 to 180, will greatly enhance water productivity at the company”. He said, “By defining process management for its activities and implementing energy management, Mobarakeh Steel Company has been partially successful in mitigating energy dissipation in various sections.” He also added that “According to current statistics, a look at energy consumption at Mobarakeh Steel Company for production of each ton of steel indicates that Mobarakeh Steel Company has a better position than most countries, including China, India, and Saudi Arabia. It is in a position close to South Korea, but far behind European countries.” Stating that at Mobarakeh Steel Company, 24 GJ of energy is consumed per ton of steel, Tavvlayian added “Most countries consume 30 to 32 GJ; but the amount of energy consumption in Europe is about 18 to 19 GJ.” Pointing out that industrialized European countries utilize scrap metal instead of iron ore, something that leads to a significant decline in energy consumption, he added “At Mobarakeh Steel Company, more than 90% of the products are made from iron ore and thus a larger amount of energy is required.” The senior manager of technical and support services at Mobarakeh Steel Company stated, “Scrap metal is rare and expensive in Iran and currently its application is not cost-effective.” In conclusion he said, “Potential reasons for energy dissipation in the system and ways to recover this energy will be simultaneously investigated. In tandem, a project to recover energy from the output of the gas plant of Mobarakeh Steel Company is being implemented with a credit of 60 billion tomans ($20 million).” He described electricity and steam generation using CHP with an efficiency rate of 70% as another initiative of the company to increase energy productivity. 3 NEWS Hormozgan Steel Co.’s role in national economy appreciable Mahmoud Akhlaghi, the deputy executive director of Mellat Bank for Urban Areas and a group of the bank’s managers have met with Morteza Aghajani, the managing director of Hormozgan Steel Co. to discuss strategies for collaboration and interactions between Mellat Bank and Hormozgan Steel Co. At the meeting which came after an inspection tour of the steelmaker, Mahmoud Akhlaghi expressed satisfaction with Hormozgan Steel Company’s operations. He further said Hormozgan Steel Co. has played a role not only in the development and growth of industry but also in the country’s economy, adding that the company is a source of pride and called for more collaboration and interaction between the company and Mellat Bank. Underlining that Hormozgan Steel Co. helps meet the needs of other industries, he noted, “We need to make efforts to help this company take greater steps by implementing its development projects to supply our country’s needs. He went on to say, “As a primary lender in the establishment of this company, this bank is ready to help Hormozgan Steel Co. implement development projects.” For his part, the managing director of Hormozgan Steel Co. said, “If we want to make the industry profitable, all banks should put forth solutions.” He further stated that banks should give technical advice to industrialists and entrepreneurs. He added “Effectiveness, functionality and capability are prerequisites for the banking system’s involvement in business activity. So far, Mellat Bank has had a great role in advancing this company’s goals and we hope their role will remain as prominent as ever.” Iranian Steel Producers Association Draws National Steel Atlas, Key to Balanced Expansion of Production Chain One of the main prerequisites for balanced formation and expansion of every industry is the availability to investors and industrialists of indepth information on all operational production units, the layout of all production units, the capacity of production units and their products and vital statistics and indexes about that industry. In light of the fact that such information was conspicuous by its absence in one of the most strategic industries of the nation, that is to say the steel industry, the Iranian Steel Producers Association decided to draw a National Steel Atlas to encompass detailed information on all production units in the country’s steel production chain, from mines to final products. With the Iran Steel Market Conference around the corner [slated to be held in late January], Seyyed Mohammad Reza Daneshgar, the executive of the National Steel Atlas project and a veteran expert, expanded on the project and why it was launched in an interview with Donya-e Eqtesad daily. What objectives does the National Steel Atlas follow? What ambiguities about the steel industry is it expected to clarify? Up until 20 years ago, three or four state-owned giants had a monopoly on steel which is a strategic national industry. They would meet part of the country’s steel needs and the rest would be imported from abroad. The late 1990s and early 00s saw the gradual debut of semi-governmental and private firms in steel production. With the emergence of small- and medium-sized producers, the private-sector's foray into the steel industry began to gather pace in the late 00s. New mills, both small- and medium-sized, which primarily focused on melting and rolling made it onto the national steel market. Today the number of players in the industry has increased markedly. More than 130 mills, whose production capacity ranges from 30,000 tons to several million tons, are operating across the country. Almost all of these plants work on development projects as they go about their daily production. Besides, up to 80 public and private steel plants focusing on pelletizing, direct-reduced iron, melting and rolling are under construction. Their nominal capacity ranges from 100,000 tons to 5 million tons. At present, many steel producers or managers of steel projects are simply unaware of the details of other industrial units or plants under construction. Information on the quality and quantity of steel produced in all plants is what industrialists and investors need in order to make strategic decisions. In addition to helping them meet the country’s steel needs, such information would enable them to procure raw material, market their products, and remain in the black in the competitive marketplace. Besides many upstream industries and those which render services to steel producers, such as steel engineering firms, and suppliers of raw materials, refractory materials, melting furnaces, rolling lines, and steel industry equipment and parts need in-depth information on the market and their rivals. They will definitely benefit from the atlas project. In industrialized countries, publication of industrial maps along with databanks dates back many years. For instance, Platts [a well-known provider of energy and metals information] publishes a world steel atlas which is a wealth of information about global steel giants. In Iran oil and gas atlases have been published for years, but a steel industry atlas has yet to be released. Anyway, presently there is no comprehensive reference book on the steel industry which covers all the links in the production chain. As a broadbased, specialized body that brings together most of the country's steel producers, the Iranian Steel Producers Association has stepped in to create an in-depth National Steel Atlas and meet the needs of the country’s industrialists and investors. Through the National Steel Atlas, industrialists and steel industry managers can access indepth information on steel producers, projects underway and other infrastructural issues that play a role in the steel industry. By the grace of God, a first edition of the atlas was printed and unveiled at a Metafo Exhibition in Tehran. The final package which also includes maps and detailed information about Iranian steel mills and related infrastructure will be released in the coming months. Local and global markets seem to be heading toward recession. What do you think of the future of these markets? Continuing declines in oil prices along with a drop in iron ore prices to below $70 a ton have triggered a price decline in other markets, including the steel industry which was already poised to slide thanks to a lethargic local market. Consequently, a drop in global steel prices in reaction to sluggish economies in Europe, Japan and China on the one hand, and a decline in the prices on the local market of oil and iron-ore, which are the main materials in the production of steel, on the other, have translated into further price cuts. The unpredictability of the iron market coupled with the declining trend in oil and mineral prices, including iron ore, on global markets and efforts by China and Russia to export inexpensive steel to target markets have prompted a flurry of discussions and efforts in Iran and other countries to adopt protectionist policies and take antidumping measures like imposition of tariffs on steel imports. With hopes of a rally on the local market dim, such contemplation is primarily designed to avert the total decimation of the industry as a result of an influx of cheap Chinese products and prevent the situation from getting even worse. However, a decision on tariffs on steel imports has yet to be finalized. In light of the fact that the Russian Ruble has lost half its value, Russian dumping poses a serious threat to the local market too. With the local market in the grip of a deep recession, what do you think the government and the industries ministry should do to shore up producers and industrialists? And what are the prospects of an exit from recession? At present, in addition to a review of the budget bill variables and their likely impact on the steel industry, the most important question facing the industrialists is the declines in global prices and the likelihood of dumping in the Middle East and Iran. The fact that Russia has a surplus supply and global prices have declined along with speculations by the Russians that Iran could be a lucrative market for their products has sounded the alarm bells of dumping. Although members of the Iranian Steel Producers Association have made extensive efforts to convince the Ministry of Industries, Mines and Trade to impose and or raise tariffs on steel imports, ministry officials have yet to say how much levy will be imposed and on what products. The first step to help local producers is to introduce compensatory and anti-dumping tariffs to stop the flow of foreign products into the country. That can be a prelude to creation of a working capital fund as approved by the Islamic Consultative Assembly a few days ago to eliminate the problems standing in the way of production. The parliamentary decision calls for executive instructions to be drawn up within three months, since the law is communicated, to lend capital to producers involved in industrial, mineral, agricultural, and transport units, as well as to production guilds, knowledge-based agencies and export firms. These instructions should be in line with the Usury-free Banking Act. Timely implementation of this law would be a step toward reducing the liquidity-related problems of manufacturers, including steel producers. When it comes to minerals, Iran holds a number of advantages. But the country's steel production is fraught with shortcomings. What is the weakest link in the chain of steel production? A look at the current capacity of the steel industry – in four main areas, namely pelletizing, direct reduction, melting and rolling – reveals that although the industry has an advantage as far as minerals are concerned, investment in and development of the sector has been far from balanced and there are shortcomings when it comes to pellets and direct-reduced iron. In the 12 months to March 21, 2014 production of iron ore, concentrates and crude steel stood at 51 million tons, 24 million tons and 17 million tons respectively. Those figures include the production of private entities too. The products were enough to meet the country's needs for 29 million tons of concentrates and 25 million tons of pellets. In previous years, investors tended to put their money in areas with quick returns such as melting and rolling. The country's real capacity to produce direct reduced iron stands at 13 million tons and the main producers include Mobarakeh Steel Company, Khuzestan Steel Company, Khorasan Steel Complex, Hormozgan Steel Company, South Kaveh Steel Company, Arfa Steel Company (in Yazd), Iranian Ghadir Steel and Iron Company (in Yazd), and Sirjan Iranian Still Company (in Kerman). In addition, more than 10 direct-reduced iron projects which are expected to produce at least 800,000 tons are under construction and projected to become operational next year. Some of them are part of eight provincial projects on reduction and melting. The ones focusing on reduction have posted 50 to 80 percent progress and have been privatized. Presently pellet production stands at around 20 million tons and the projects underway will add some 50 million tons to the national capacity. 4 STEEL NEWSLETTER NEWS NEWS Expansion of cooperation between Mobarakeh Steel Company and Oman The biggest exclusive exhibition of Iranian industrial products in the Persian Gulf region kicked off in Oman with Iran’s minister of industries, mines and trade and Omani minister of commerce and industry in attendance. The two ministers stressed the need for mutual cooperation. [Mobarakeh] Steel Newsletter reported that Sobhani, the managing director of Mobarakeh Steel Company, welcomed visitors to the company’s pavilion at the exhibition and elaborated on the capabilities of Mobarakeh in turning pellets into sponge iron and producing various types of steel sheets. According to the report, Iran’s biggest exclusive exhibition opened on Tuesday (January 6) at the Muscat International Fairground in the presence of Mohammad Reza Nematzadeh, Iran’s Minister of Industries, Mines and Trade, Ali al-Sunaidi, the Omani Minister of Commerce and Industry, and 120 business officials from the countries as well as the Oman-based foreign ambassadors. The Iranian minister accompanied by an economic and trade delegation was in Oman to take part in the 15th Iran-Oman Joint Economic Commission and a conference on trade and investment opportunities in the Islamic Republic of Iran. In a meeting with Salim bin Nasser Al-Ismaily, the Chairman of the Omani Public Authority for Investment Promotion and Export Development (PAIPED), Nematzadeh highlighted the potential of Iranian companies as the two officials explored ways of developing [bilateral] ties and removing obstacles standing in the way. For his part, Salim bin Nasser briefed his guest on investment opportunities in Oman and expressed his country’s readiness to expand economic ties with the Islamic Republic of Iran. Iran’s exclusive exhibition, held on a 2,649 square meter area, opened on January 6 and wrapped up its work on January 10. Eighty-six Iranian companies specializing in construction materials, technical and engineering services, electronics, carpets, pharmaceuticals, car-making, electricity, foodstuff and dried fruits, furniture and interior design, and steel industries participated in the fiveday exhibition. E-Library of Mobarakeh Steel Company launched Nasser Javdani, the head of Mobarakeh Steel Company's office for interaction with universities and research centers, said the company has launched an electronic library. “Our colleagues can now access 34,467 books on various topics such as engineering, architecture, IT, basic sciences, medical sciences, agriculture, management, economics, accounting, law and English language. The e-library available at http://1lib.msc.ir has become a reality thanks to the collaboration of IT and System Management.” He added, “Easy access and ease of use, low operating costs, and advanced searching capabilities are some of the advantages of the up-to-date e-library”. Javdani added that the following steps must be taken to access the e-library: 1.Select e-library on the library webpage 2.Select “install software” from the open menu 3.Click “Run” 4.Click “Run” again 5.Wait for the software to be installed 6.After the initial installation, two options will appear on your desktop. The first option is to launch the software, and the second features a training video of the software. 7.To launch the software select KAD software. 8.Select OK in the setting window, since it is the first time the software is running on your system. 9.Select Ok in the next window, to update the index, and wait until the preparation is complete. 10. Now the software is ready to use. It is not necessary to be a system administrator to run the software The head of Mobarakeh Steel Company's office for interaction with universities and research centers thanked all officials and staff involved in this project. January- 2015 | Bahman-1393 Modernization of Control Loop System in Pre-heat Furnaces 1 and 2 of Hot Rolling Complete A project aimed at modernizing the control loop system in preheat furnaces 1 and 2 of hot rolling at Mobarakeh Steel Company has been carried out successfully. Abdolkarim Molaei, who coordinated the activities of contractors tasked with developing hot rolling 1 and 2, said, “In line with the instrumental role of Mobarakeh Steel Company in industrial development, and in promotion of productivity and sustainable growth through cooperation with national suppliers and firms, and in order to promote the indigenization of the steel industry, the project to modernize the control loop system of hot rolling was launched with the help of seasoned experts at the International Systems Engineering and Automation Company (IRISA) and the cooperation of experts and staff at Mobarakeh Steel Company. After an experimental run, the project was handed over to the operator of hot rolling on the anniversary of Mobarakeh Steel Company.” When asked about the reason why the project was initiated, he said, “Given numerous hardware and software problems that the old control loop system (Hartmann & Braun) had, the modernization project was conceived before IRISA was tasked with implementing it. The problems of the old system included unavailability of spare parts, the slow pace of its operation, inconsistency between the system and the new automation [program] of hot rolling, slow troubleshooting and impossibility of hardware or software upgrades in proportion to an increase in production and constant promotion.” Underscoring the fact that the engineering, and preliminary and detailed design of the project have been done for the first time by IRISA, Molaei said, “Building on the knowledge of veteran experts and the capabilities of maintenance specialists in pre-heat furnaces, the company embarked on designing software, hardware, and HMI control functions in the form of PCS7 (Process Control System). As for different stages of the project, he said, “According to the timetable, the process of designing, engineering, and software and hardware development of the project took place in the year leading to March 20, 2014. The first phase of the project – having the control loop system of furnace two replaced during the 9-day annual maintenance shutdown of hot rolling – was completed by February 11, 2014. The second phase of the project was carried out during the 6-day annual maintenance shutdown of hot rolling. The second phase was handed over to the operator of hot rolling ahead of schedule.”Molaei said optimal implementation, completion ahead of schedule, and remarkable cooperation between the IRISA executive team and production and maintenance teams of pre-heat furnaces of hot rolling were among outstanding features of the project.In conclusion, Molaei thanked the management and his colleagues who helped develop and operate hot rolling, IRISA, the monitoring system and all others who contributed to the project. Local production of 850 parts at Mobarakeh Steel Company “In line with the localization policies aimed at maximum procurement and production of the required high quality items by the domestic markets at competitive prices, Foulad Mobarakeh Esfahan Company has placed high on its 2014-15 agenda the preparation and completion of technical specifications for 12,000 of its material codes as well as localizing the procurement of 850 items of its foreign purchases.”, said Mohammad Rajaei, the Director of Technical Office, Foulad Mobarakeh’s Repair and Maintenance Department. He reiterated,”For the first time, measures have been taken to produce/ procure 477 parts domestically through Iranian companies.” The Director remarked that the purpose of the localization policy was to use the existing domestic production/ procurement potentials to supply the required items without forsaking high quality standards and timely delivery. He further added, ”Preparation and completion of 60,000 material codes have been included in the Company’s five-year outlook.” Regarding localization policies for the required accessories/spare parts, the Technical Office Director said, “This process shall take place in five phases. The first phase includes identification, specialized classification, prioritization, and preparation of the items; the second phase involves preparation and completion of the technical documents in line with localization; the third phase is to identify the eligible producers and engaging them in technical negotiations; the fourth phase entails price quotation and ordering; and the fifth and final phase is devoted to the production process, its control, possible modifications, hot testing, and preparing the final instruction manuals.” Rajaei continued, “To make the most of domestic potentials and to prevent foreign exchange outflow, the Repair and Maintenance Technical Office has, in line with localizing the production/procurement of the required items, further intensified its efforts in the period from March to September 2014 by taking the following measures: considering localization of 6988 material codes for which purchase orders have already been issued; providing 13675 technical IDs for 3099 material codes, preparing 2553 datasheets for 1814 material codes to complete the required technical information and documents for domestic production or procurement of these items; and replacing 99 sanctioned or outdated parts. As a result of these measures, 477 parts were manufactured or procured through domestic companies.” Rajaei referred to the successful procurement/production efforts made by Foulad Mobarakeh in the following areas: machinery and accessories, consumables, and raw materials, and added, “In the machinery and accessories sector, out of a total number of 7660 items worth one billion 783 million 952 Iranian rials, 5109 items (66.7%) were included in the localization plan between March and September 2014. In the consumables sector, 7893 items worth 632 billion 298 million rials had initially been considered for localization; so far, localization of 7864 items (99.63%) has been realized. And, regarding the 377 initially predicted raw materials worth 17 thousand 665 billion 532 million rials, 329 items (87.27%) have already been made operational as a result of our localization policies.” Rajaei also referred to the technical specification booklets provided in Foulad Mobarakeh Company from late March to late September 2014, remarking, ”Since March 2014, technical booklets have been provided for 2099 material codes, and we hope, by March 2015, to increase this number to 5400 booklets. We have already prepared 2553 of the 6600 data sheets due to be completed in late March, 2015.” In closing, Rajaei referred to the numerous manufacturers and suppliers participating in the First Conference on Selected Suppliers for Foulad Mobarakeh Esfahan (held at the Company’s headquarters in last week of October, 2014) and the very positive results obtained during this conference, adding, “We hope the planned schedules and the adopted localization approach taken by the Foulad Mobarakeh Management shall bear fruit in the near future, and that by implementing these policies, we can extend our localization process and succeed in procuring 100% of steel industry’s required equipment and other items via Iranian companies. Our hope is to even export our know-how in the future.” Hormozgan is the first choice for steel development On the eve of the fourth year of operation of Hormozgan Steel, Dr. Sobhani, the CEO of Mobarakeh Steel and chairman of Hormozgan Steel Company, attended the hiking event held for this occasion and in an interview with reporters, said: “Due to advantages such as being located on the coast of Persian Gulf and access to free waters, Hormozgan Province is the first choice for steel development in the country.” He stated that in the not too distant future, the beaches of Persian Gulf will become the steel production base in the country, and added: “To accomplish this, one must create the necessary infrastructure, such as the development of docks and the possibility of loading and discharge of products, and utilities (water, electricity, gas) needed for the steel industry in the province.”Dr. Sobhani stated that more than 1500 billion dollars have been invested for the launch of Hormozgan Steel, and announced of the supply of Hormozgan Steel shares in the Stock Exchange. He pointed to the important role of non-oil exports in the country economy, and stated: “Last year, one million and 80 thousand tons of types of steel products of Mobarakeh Steel were exported to European and Far East markets, from which 250 thousand tons were allocated by Hormozgan Steel, while in 9 months of this year about one million tons of steel were exported, from which 230 thousand tons were allocated by Hormozgan Steel, so we need to have a wider and more serious planning to increase exports, especially the share of Hormozgan Steel.” He considered pellet shortage as one of the challenges facing the country’s steel industry and stressed the need to construct a 2.5 million ton pelletizing plant at the beginning of the production line in Hormozgan Steel. At the end, Chairman of the Board of Hormozgan Steel said: “Currently, 16 million tons of steel are produced in the country, and Hormozgan steel accounts for 10% of steel production by producing one and a half million tons.” STEEL NEWSLETTER INTERNATIONAL January- 2015 | Bahman-1393 Steel NEWS China’s Exports Get Tougher Competition P ricing pressures on steel have intensified, not least for long products as China’s domestic recovery appears to have been and gone. Indeed, though supply/demand fundamentals had been tightening within China earlier in market relied increasingly on the ability of China to export its surplus but international demand for Chinese steel has more recently been slowing. While the slowdown is partly seasonal and also tax-related (see below) in nature, it also relates to a more competitive environment for Chinese exporters. Turkish rebar prices have now begun to decline far faster as increasing Chinese competition has caused Turkish suppliers to react. The effects have been felt widely in international scrap markets as Turkish purchasing managers have exercised their pricing power. Now that a reduction in the tax rebate for Chinese exporters, starting this January, is being mooted, there would appear to be a limit to how much further prices can fall but despite Turkey’s recent price cuts, there are still huge China versus rest of world price differentials that will not disappear by the mere reduction in sales tax rebates, which in most cases are limited to 9%. In fact, the only palpable downside to Chinese exports remains the same as last month: a huge pick-up in domestic consumption, which would also rein in China’s surging supply share of exChina apparent consumption. China’s rebates are greater for flatrolled products, at least in cold-rolled if not hot-rolled form,While our October forecast of $80/tonne iron ore cfr Qingdao proved decent for the MBIOI62 – the final average came in at $80.52/tonne cfr – our stable forecast for November was, not for the first time this year, a little optimistic. At the time of writing in late-November, the iron ore spot price benchmark had retreated to a monthly average of $74.53/ tonne cfr and market participants at a conference in Ningbo had informed MBR that a $70/tonne level, already breached on November 25, would not represent a short-term floor. Although the continued downturn had surprised us from a fundamentals perspective (see below), it was certainly consistent with the technical analysis we detailed earlier in the quarter. Indeed, as the MBIOI62 settled on our target of $71.80/tonne cfr on November 5 Global zinc demand Global zinc demand is forecast to rise by 5.1% this year, said Paul White of ILZSG at the above Antaike conference, while demand is expected to rise by 2.9% in 2015; the latter includes a 4.8% rise in Chinese demand. The closure of MMG’s Century zincmine in Australia will start to have an effect on supply from 2016, while mine supply outside China is expected to fall by 2.2% thisyear. This is mainly due to a sharp fall in output from HindustanZinc’s Rampura Agucha, the world’s largest zinc mine, which isbeing converted from open pit to underground, White said. Latin American steel demand to rise in 2015 18, the next ‘technical’ target would not come before a level of around $66.70/ tonne; far below the perceived comfort levels of all but the “big three” miners. Clearly the slowdown in Chinese steel and related pig iron production has impacted sentiment among iron ore suppliers and further reductions in price are increasingly predicted. But to what extent is Chinese demand for iron ore really slowing down? October was the first month steel production reportedly fell in China on a year-on-year basis since the last big steel destocking year of 2012,but the degree was just 0.3%. Moreover, when compared with what the authorities had recorded this time last year when the provisional figure was comparatively big for October at and so the impact of their removal could well be more significant, at the very least in the European market where domestic coated steel prices are now lower than equivalent imports exChina. Following the announcement of comparatively profitable results in Q3,European mills are under pressure to lower prices but, at current levels, further downside risks are most likely to come in the USA, the most robust flatrolled market MBR covers. Unsurprisingly, domestic prices have continued to fall over the past month but remain at a distant premium to most others. Moreover, the latest data from the service centre institute, the MSCI, suggests that flat-rolled market fundamentals have actually tightened of late, with stock/shipment ratios for the most widely traded products slipping to just 2.2 months in October. It is in this unique context that mill efforts to put an end to price falls by launching a $20/ton gain for December shipment were not so badlyreceived at the time of announcement in mid-November. In our view, US prices will not be able to rise without similar efforts overseas, which seem unlikely before the end of the year. Over 9% year-on-year, this year’s actual number was some 3.7% higher still or over 2.4 million tonnes. MBR recognises that having supposedly grown last year by over 13% to 822 million tonnes, rather than the 7.5% (to 779 million tonnes) initially recorded, Chinese steel production and related iron ore demand was and is bound to be slowing down this year and it will be a surprise if the year-on-year decline first recorded in October does not accelerate towards the end of the year. Following the APEC related cuts earlier in November, however, there is also little doubt that steel production will be Latin America’s finished steel consumption is forecast to rise by 2.5% year-on-year in 2015 to 70.6 million tonnes, Martيn Berardi, president of the region’s steel association, Alacero, has said. The increase will be driven by consumption in Mexico, which is forecast to grow by 3.5% next year. Colombia will see a 2.7% rise, Brazil a 1.5% rise and Argentina a 1.2% rise. But Latin America’s steel demand is estimated to grow by only 0.1% year-on-year in 2014 to total 68.9 million tonnes, against an original estimate of a nearly 4.5% rise. The weak performance is mainly due to poor activity in the region’s construction and automotive sectors. Nedstaal files for bankruptcy rapidly picking up again, which should support efforts to replenish inventories of iron ore. While we have our doubts that iron ore prices have any further fundamental reasons to fall, scrap prices are undergoing different dynamics. Despite the sudden falls over the past two months – the Chicago busheling benchmark has fallen $45/long ton since September – the corrections still make scrap comparatively overvalued by approximately the same amount again.For access to MBR’s detailed product and regional price, supply and demand forecasts or for a free sample of MBR’s Steel or Steel Raw Materials Market Trackers: www.metalbulletinresearch.com/ freesample.aspx Analysis by Alistair Ramsay, research manager. Aramsay@ metalbulletinresearch.com Editorial Objectives of Mobarakeh Steel Newsletter Esfahan’s Mobarakeh Steel Company is the largest industrial complex of I.R. Iran which produces half of Iran’s steel production. Since the establishment of the company, founders placed special emphasis on building a company Mohammad Nazemi Harandi which has processes and products complying with international standards and would be able to provide global quality products. Therefore the company always has put this issue on the top of its goals.The company’s mission and vision as its highest ideal goals – which all programs are coordinated to achieve them - in addition to affording helps to Iran development, have particular emphasis on being a world-level organization. Esfahan’s Mobarakeh Steel Company has always moved forward in the path of excellence on the basis of far-sighted and inspiring leadership, sustainable and balanced results, and success through innovative and creative employees. In all systems of strategic planning, quality management, change management, process management, maintenance management, human resources management, knowledge management and social responsibility, the company has tried to follow and implement the newest global systems. And according to these successive efforts, now the company is the only winner of golden prize of Iranian National Productivity and Excellence Award. Esfahan’s Mobarakeh Steel Company has been exporting to over 38 countries and has had many important companies’ names in its customers list. In 2007, the company received the certificate of product compliance with European standards. In 2025 vision, the company plans to produce 25 million tonnes of steel products and increase its share of global steel market. To reach this goal, the company needs to improve its communication with global community and this requires appropriate communication media. By this newsletter we are trying to experience a better communication with you and I hope that this first step would promise an excellent medium for continuous contact with you. Netherlands-based independent steelmaker Nedstaal filed for bankruptcy on October 17. “The company has faced losses since the beginning of the [global financial] crisis in 2009,” said the company. “These are caused by a combination of relatively high purchase prices and low market prices, as well as continuously weak demand in the sectors of machine construction, mining, wind energy and large-scale capital goods,” it added. The steelmaker, located in Alblasserdam, has 280 employees and produces ingot-cast steel for forging and ball-bearing consumers, such as automotive manufacturing. It has an annual turnover of almost €100 million, according to company figures. Posco commissions new hot strip mill Posco has officially commissioned the No.4 hot strip rolling mill at its Gwangyang integrated steelworks in South Korea. The mill has capacity to produce 3.3 million tpy of hot-rolled coil of thickness 1.2-22 mm and width 700-1,950 mm, the company told Steel First. Posco previously disclosed that most of the No.4 mill output will be supplied to its new 1.8 million tpy cold rolling mill in Maharashtra in India. Pakistan Steel unlikely to resume soon Pakistan Steel stopped crude steel production on October 9 and has so far failed to resume,sources close to the mill told Steel First in November. Market participants in the country do not expect production to restart at any time in the near future. The company has two blast furnaces and a total crude steel capacity of 1.1 million tpy, but the No. 2 furnace has been idled for over a year. Earlier this year, Pakistan Steel received PRs18.5billion ($178.6 million) in bailout packages from the government. 6 STEEL NEWSLETTER INTERNATIONAL NEWS Zinc Ali Pandir “Our Main Investment Area is in the Automotive Sector” E The bull case becomes less compelling Zinc prices are waiting for the fundamentals to catch up with the price rally from earlier in the year.But the near-term fundamentals look weaker and the longer-term prospects are deteriorating, in MBR’s view. The looming concentrate market shortage has been flagged up for many years, which has provided miners ample time to respond, in the form of new capacity commitments, expansions and restarts. And then there is still the backstop of Chinese swing supply in the form of its vast small-mine sector. Future concentrate tightness has become more about the zinc majors syncing startups with scheduled closures than about absolute shortages.If investors start to take our view that the bull story is becoming less compelling, then this may lead to lower support levels coming into play sooner rather than later.If that happens, there is a danger that zinc could be like nickel and give back a large portion of this year’s impressive rally. Tin Price downtrend has bottomed Rather like lead, tin has suffered a prolonged downtrend in prices since the summer, but that seems to have bottomed out now. In tin’s case the low was $19,250/tonne in mid-October. By late November, prices have recovered back to the $20,500/tonne area – a two-month high. We think the market can build on these gains in the short term because, technically, the down-cycle is complete. There is little to justify a fast recovery though, so we think prices will be characterised by more of a choppy sideways-to-high trend, taking their cue from technicalindicators and the wider market.Tin’s fundamentals are hard to read. Demand is weak, and Indonesia, China, and now Myanmar, make up the key supply side. The problem for predicting tin’s fundamentals is that all three countries have some very grey areas when it comes to tin supply, whether it relates to actual production, costs, stocks or the form in which the tin is being exported. More foreign investors arrive IRNA-Iran’s capital market has witnessed participation of a number of foreign investors from Germany, Britain, Syria, China and Afghanistan over the past two months. Public relations department of Central Securities Depository of Iran (CSDI) quoted Hamed Soltani, managing director of CSDI, as saying 27 foreign investors joined the stockholders at Iran’s capital market after passing legal procedures. Eight individuals from China and 16 others from Afghanistan are among the foreigners who have entered Iran’s capital market in last two months, he said, according to shana.ir. According to him, a company from Germany was the first foreign company which managed to get the stock holding code in Iran capital market in 1994. The figures show that foreign investors have increasingly expressed their willingness for engaging in Iran’s capital market during this Iranian calendar year ending on 20th March 2015. The figures also indicate that during the first 10 months of this year, 97 investors from Britain, Russia, Germany, Switzerland, China, India, Turkey, Lebanon, Iraq, Pakistan, Syria and Afghanistan as well as 25 Iranian living abroad have started their activities in the capital market of Iran.Setting up the committee of foreign investment in capital market and revamping regulations will facilitate foreign investors’ participation in Iran’s capital market further, managing director of CSDI concluded. January- 2015 | Bahman-1393 rdemir Group’s chairman and ceo, Ali Pandir, is focused on positioning his company to benefit strongly from the future growth in the automotive industry, reports Steel First’s Vera Blei The Turkish integrated steelmaker Erdemir aims to sell 40% of its production to the automotive sector this year. “Erdemir Group’s main investment area is in the automotive sector,” Pandir said. “In 2010, Erdemir was selling 17% to the automotive industry, but in 2014 we are aiming to sell 40% to the sector.” Pandir’s automotive insights are not from the outside-in, but very much from the inside-out. He brings to Erdemir a wealth of auto sector experience. Since starting work at a supply company to the industry in 1980, right up to joining Erdemir in November 2013, he has worked in the automotive industry (see career summary box). The recovery in car manufacturing in Europe leads Pandir to take a positive outlook for next year. “The Economic Committee of the European Steel Association, Eurofer, foresees that the total automotive output in the EU will increase by 4.5% [this year], while total automotive output is expected to rise by around 3% next year,” Pandir said. “Therefore we may say that the year 2015 will bring optimistic improvements in the flat steel industry.” He also sees support for rising demand in flat steel in Erdemir’s home market from measures planned by the Turkish government. “According to the 2014-2017 Mid-Term Economic Programme which was declared by the Turkish government, there will be an increase in fixed asset investment in 2015 and also a recovery in construction and industry businesses is foreseen due to domestic investments,” Pandir pointed out. “As a consequence, We expect Turkish flat steel consumption to rise by 3% in 2015 Profile 20 | Metal Bulletin Magazine | December 2014 – January 2015 Flat product R&D Large-dimension galvanized steel production is an important focus for the company if it is to achieve its sales targets to the auto industry, and it is making some strategic investments in this area. Today Erdemir is able to produce 330,000 tpy of galvanized steel. With the new investment the company is looking to double that volume and to add larger dimensions of flat steel to its product mix. The new investment will allow Erdemir to offer more competitive prices to its auto clients together with advantages in logistics and inventory management, Pandir said. “One of the major advantages of [using local] suppliers is logistics and physical proximity,” said Pandir. “Increasing the domestic supply of flat steel is really important for the automotive industry and with a domestic supplier the industry will save money, which is one of the most important industry goals,” he added. He sees investments in flat steel and in R&D as critical to creating the right investment climate for the auto industry in Turkey: “If the automotive industry can obtain flat steel from domestic suppliers, then new investments and projects for manufacturing will come to Turkey.” The Erdemir ceo, who has a degree in mechanical engineering, proudly highlights the Group’s new R&D Centre in Ereğli, which is approved and certified by Turkey’s Ministry of Science, Personal career history Ali Pandır studied Mechanical Engineering at Istanbul Technical University. His career started in Tekersan Jant Sanayi and he moved to Koc Holding in 1982, where he served as project manager until 1984. Then, he worked as production manager in Otokar between 1984 and1989. He joined General Motors in 1990, where he held several managerial positions in GM Turkey, Opel Germany, GM China, GM Singapore and GM Indonesia until he joined Fiat Group in 2006. He was the ceo and board member of Tofas–Fiat Group until 2012. Before joining the Erdemir Group, he was the country head of Fiat Turkey. After a 33-year professional career to date, he is now the chairman and ceo of Erdemir Group. ‘With the launch of this centre, we are planning to develop new products with high added value and to reduce the current level of dependence on imports in our national economy’ Large-dimension steel production is an important focus for Erdemir Industry and Technology. “Our R&D centre is the first certified centre in the iron and steel manufacturing sector in Turkey,”Pandir said. The facility has a material characterisation laboratory composed of material preparation, microstructure evaluation, dynamic thermo-mechanic simulation and metal forming laboratories. With the new R&D centre, the company aims to meet the requirements of a range of manufacturing industries. In the first half of 2015, as part of its R&D operations, Erdemir is also planning to launch the first R&D Simulation Centre in Turkey. “With the launch of this centre, we are planning to develop new products with high added value and to reduce the current level of dependence on imports in our national economy,” Pandir said. Steel versus aluminium Is his switch from the steelintensive end-user sector to a steelmaker a vote of confidence in steel as the raw material of choice for carmakers in the future over competition from aluminium and carbon fiber? The challenges in producing aluminium outweigh the benefits and it will therefore not replace steel in the automotive industry, according to Pandir. “The aluminium plants are too scarce to meet the needs of the automotive industry and the investment costs are high. This [will most] likely increase the use of steel as the future base material,” he said. Out of 1.5 billion tonnes of steel produced globally on average, about 12-15% (180-225 million tonnes) is used in the automotive industry. Total worldwide aluminium production stands at 25-30 million tpy on average, he estimated. Erdemir performance Pandir took up his roles, as chairman and ceo, on November 15, 2013 and 2014 will be his first full year in charge. In the first nine months of this year Erdemir sold 6.1 million tonnes of finished steel. Flat steel sales volumes increased by 12% to 5.2 million tonnes compared with the same period last year. In the same period Erdemir Group’s net profit increased by 36% to $562 million on revenues of $4 billion, the company said. “The profitability of the Group comes from the economy of scale and from our agility – these are our main assets,” Pandir said. “Being a company with one of the highest capacity utilization ratios, our main focus area is growth in manufacturing.” Over the January to September period Erdemir’s crude steel capacity utilisation stood at 93.3%. Around 90% of the Group’s flat steel sales were to the domestic market with the remaining 10% dedicated to export sales. Apart from growing sales to the automotive industry, Erdemir is also looking to diversify and expand its export markets, to maintain its sales to domestic rerollers and to service procurement of pipe projects. However, Turkish steelmakers are facing a number of challenges. The conflict between Russia and Ukraine and the tension and military action in Syria and Iraq have had an impact on its export markets, as has the slow recovery in the European economy. Erdemir is not highly exposed to Iraq and Syria, but some of its customers are selling into the region and have seen exports decline. The company is looking to Compensate for any shortfalls by increasing sales to other customers. Pandir, therefore, does not expect much change in the company’s performance up to the end of 2014. “Despite the turmoil and economic uncertainty in the region, we believe that industrial production will remain stable at current levels. The European economy is recovering slower than expected while the turbulence in the Middle East affects regional consumption,” Pandir said. “In the meantime, total global crude steel production in the first nine months of 2014 increased by 2.1% year-on-year. So overall, we are in line with our estimations for the last quarter of the year.” Trade cases While Erdemir is looking to grow its exports, Pandir is concerned about the rise in protective measures in the steel industry around the world. The US Commerce Department’s International Trade Administration, in its recent OCTG anti-dumping case, took the view that Erdemir is a stateowned company and that pipemaker Borusan was buying coils from Erdemir at a lowerthanmarket price. Pandir describes the decision as a “complete mistake”. “Erdemir is not a state-owned or controlled corporation. Some 47.63% of its shares are freely traded at the Istanbul stock exchange,” he said. The majority of Erdemir was privatized in 2006 through an international bidding process. The winner of the bidding was the Turkish Military Personnel Assistance and Pension Fund (OYAK) and the runner up was ArcelorMittal, Pandir said. “OYAK is definitely not a government entity; it does not benefit from any government contribution of any kind; it [is not subject to] any state influence. OYAK is just a pension fund, comprising private savings of military personnel. It is Turkey’s first and biggest privately-owned pension fund,” he said. Since OYAK beneficiaries are public servants, the US Commerce Department took the view that Erdemir is a government entity. “This is a very vague approach and does not conform to the practices of the World Trade Organisation,”Pandir said. He also pointed out that similar funds, such as the California Public Employees Retirement System and the City of Los Angeles Fire & Police Pension Plan are also shareholders in the Erdemir Group. ”With this approach, Erdemir might have been ruled to be controlled by the city of Los Angeles or the state of California, which would be a rather bizarre reasoning!” Pandir said. He also rejects any notion that Erdemir would supply hot rolled coil with less than adequate remuneration (LTAR). Erdemir’s steel pricing is determined by market conditions, he said, adding: “Erdemir does not provide LTAR steel, it is a profiting company.” ‘Our R&D Centre is the first certified Centre in the iron and steel manufacturing sector in Turkey’ STEEL NEWSLETTER SOCIETY January- 2015 | Bahman-1393 W Social Responsibilities of Mobarakeh Steel Company’s 7 NEWS hen it comes to social responsibilities, Esfahan’s Mobarakeh Steel Company has adopted multiple approaches and implemented several plans; it has also contemplated special approaches for the future. Since the establishment of the company, there has been large-scale environmental and social contribution associated with its social responsibilities. Based on its lofty ideals, not as a mere producer but as an influential contributor to economic and social development, the company has always taken numerous measures as far as its social responsibilities are concerned. It is not easily possible to enumerate them all. Thus, in each field, a number of major steps associated with the company’s social responsibilities will be named: Infrastructural development in the region and the province: Mobarakeh Steel Company has made significant contribution to infrastructural development in the region and the province. In order to pave the way for the fulfillment of its objectives, in many cases, the company has taken action to complete the infrastructure in the province. For instance, during construction because of the country’s infrastructural shortcoming, the company took measures such as reinforcement of the communication infrastructure, including roads, bridges, railroads, etc. To have the equipment transferred, over 140 km of power lines was installed. Aside from the moves already mentioned, in line with its social responsibilities, the company has taken the following measures on infrastructural development: Contributing some 50 billion rials ($1.65 million) to the comprehensive subway project of the province Implementing a project to set up a sewage system in the cities of Mobarakeh and Lenjan with 1,200 billion rials ($40 million) in contribution Contributing to the construction and development of emergency centers in the region and the province Paying 2,300 billion rials (more than $76 million) to the municipality in value added tax between 1999 and 2013 Paying over 2,500 billion rials ($83 million) in other taxes between 2001 and 2013 Paying 7.5 billion rials ($2.5 million) to obtain over 32 permits from other organizations for the implementation of development projects Implementing 44 road development projects to tap into the infrastructural potential and promote road safety with costs running into billions of rials Setting up four cultural and Koranic centers to promote an Islamic-Koranic culture among the families of staff Constructing and developing education and research centers. 1 Socio-cultural development: Socio-cultural development is among social responsibilities. The following are some of the measures the company has taken on this front: Contributing to the promotion of public culture by holding religious and Koranic ceremonies and competitions Supporting sports and cultural institutions Taking measures in honor of the families of martyrs, war veterans, and 2 former POWs to promote the culture of selflessness Cooperating with organizations and oversight bodies to help foster public culture and [monitor] environmental indexes as part of the social responsibilities of the company. Promotion of public health: The company is of the opinion that ensuring health is not only a social responsibility but that healthy beneficiaries can give the company some advantages through improvement of efficiency and the liveliness of the staff. In doing so, the company has taken steps toward developing different projects: Offering sports services to staff members and their families. For instance, the company has held track and field and cycling competitions. Provision of sport services, either free of charge or at a discount, to the staff is another example. Paying attention to women’s sports and offering services to female staff Helping promote professional sports by purchasing the Foolad Mobarakeh Sepahan Sport Club whose extensive activities include paying attention to sports for the youth and teenagers, spotting talents and investing in training them at an early age Forming teams in different sports such as football, handball, karate and so on. 3 A respectful attitude toward staff members: From the get-go, Mobarakeh Steel Company has regarded its staff not simply as a factor contributing to production, but as a human asset and treated them with dignity. In line with such an approach, it has taken the following steps: Meeting the communication needs of staff through different means including opinion polls, periodical meetings with managers, establishing communication channels such as a comprehensive system of information and improvement in organizational communications Organizing various educational programs for the staff to help them with career advancement 4 Offering programs to promote the general education of the staff members Crafting and implementing mediumterm interactive programs between management and staff Organizing programs to elicit cooperation from and generate motivation among staff members through plans such as [employee] feedback system, and groups contributing to the improvement of such motivating systems Offering welfare and recreational programs for staff members such as loans, [pleasure] trips, bus services, provision of meals, sports facilities, counseling services and organization of sightseeing excursions or tours to holy sites Offering healthcare programs such as healthcare insurance and complementary insurance coverage along with periodical medical examinations to all employees. Attention to variety: The company has always tried to ensure equality between minorities within the organization in terms of employment, promotion and appreciation of the services offered. The following are some of the efforts made in this respect: Ensuring the presence of different ethnicities and religious minorities within the organization Enforcing equal regulations for all in terms of employment, promotion and appreciation of their services Holding ceremonies to praise the services of minorities within the organization such as a special ceremony to mark Women’s Day during which presents are handed to women, and offering gifts to Christian employees to mark the New Year. 5 Striking a balance between work and life: The company has always tried to create a balance between work and life for the employees and broaden the understanding of their families about their working conditions. The following are some of the measures the company has taken: Implementing projects to study the quality of the professional life of the 6 employees, changes in the efficiency of human resources management and its stimuli Holding competitions, and cultural, sports, entertainment gatherings for the families of the employees Setting the stage for the staff to take leave Offering gifts on the birthdays of the employees’ spouses Presenting different educational courses on different family-related topics Offering psychological counseling along with social services to the employees and their families to help them strike a balance between family and professional life Managing the overtime that the staff members put in to prevent them from being present in the company for too long Organizing periodical visits to the company by the employees’ families to deepen their understanding of the working conditions Lowering the working hours of female employees to help them handle their family lives better. Creation of a safe and healthy job atmosphere: The safety and health of the workplace is another aspect of social responsibilities Mobarakeh Steel Company has always tried to improve not only for the personnel but also for the contractors. The following are some of the company’s measures to that end: Planning to minimize workplace accidents that harm the personnel and contractors Planning to minimize occupational and work-related diseases the personnel and contracted may catch Promoting workplace workouts to improve the health of staff Trying to improve the eating habits of the personnel. 7 Contribution to the country’s economic development: Mobarakeh Steel Company has taken key steps to advance Iran’s economic development by generating direct and indirect employment, indigenizing production and boosting other industries. 8 Some of the things the company has done in this regard are as follows: Generating upward of 350,000 direct and indirect jobs Participating in efforts to develop, construct and make operational steel mills in five provinces Exporting more than 1.5 million tons of products to about 40 countries. Helping personnel voluntarily take part in social activities: The company has, without fail, supported volunteer work by its personnel and paved the way for them to get involved in such activities. The following are part of what the company has done to date: Setting the stage for the personnel to donate blood and offer assistance to orphans, inmates, patients and quake-stricken people Holding Koranic recitation and memorization competitions and encouraging the personnel to take part in such events Encouraging the personnel and contractors to sign up with the Basij Volunteer Force and take care of volunteer activities. 9 Humanitarian aid: The company values human dignity and thinks it is not simply for the personnel. That’s why it has contributed substantially to humanitarian efforts. Helping supply equipment for safety and healthcare organizations in the region Sending aid to the areas stricken by natural disasters Sending [financial] aid to rehabilitation centers, the Imam Khomeini Relief Committee, and the caregetters of the Welfare Organization of Iran Enrolling as a member in the board of trustees of charitable organizations Offering annual assistance to the Kidney Foundation of Iran Attending Golrizan [a fundraiser] to collect money for releasing the prisoners who are behind bars for failure to pay blood money for committing unintentional crimes and offering over 51 billion rials (about $1.7 million) in financial assistance. End Of part 1 10 STEEL NEWS LETTER Mobarakeh January- 2015 | Bahman-1393 All Provinces Benefit from Activities of Mobarakeh Steel Company D License Holder: Esfahan’s Mobarakeh Steel co. Managing Director: Mohammad Nazemi Harandi Editor: Ahmad Najjar Editorid Dept: Tel:00983133327327 Fax: 00983133327328 email:[email protected] website:www.msc.ir Printed at Iran chap co. NEWS Economy Minister: Tumbling oil prices have opened up an opportunity for Iran Economy Minister Ali Tayyebnia has said that government is trying to turn the threat posed by falling oil prices into an opportunity for the country. The Iranian economy minister has dismissed reports that the government is to raise taxes to make up for its depleting finances, saying that the Cabinet is after a justice-based tax system, not levying more taxes. On January 16, the Iranian Labour News Agency (ILNA) quoted Ali Tayyebnia as saying that the government has no plans to raise taxes. The following is the translation of what the minister told ILNA in the central city of Qom where he met with sources of emulation and Shiite clerics: The minister said that the government is planning to increase taxes for those individuals who have so far evaded or avoided to pay taxes, adding this will go into effect when the tax information system is complete. As for main economic concerns, he said that the government has worked out detailed plans to curb inflation and create jobs, adding that efforts are being made to regulate monetary and financial resources, and control the country’s monetary base. Tayyebnia further said that to boost employment, the government is seeking to speed up economic expansion in the first place. He said when production is raised the stage is set for productive employment. Secondly, the country needs to opt for production methods which can create more jobs for the youth, he stressed. Asked about the Cabinet’s strategies to cope with sliding crude prices, he said that the government seeks to turn the drop in prices to an opportunity to seriously implement resistance-based economy and help the country cut its dependence on oil revenues.He went on to say that the government has done proper planning to provide the country’s budget and foreign exchange needs and supply intermediate goods for the production sector. iran front page r. Bahram Sobhani, the CEO of Mobarakeh Steel Company and head of Iran’s Steel Producers Association, attended a live telecast “Zenderud” and answered the questions posed by the public. Regarding the history of Mobarakeh Steel Company, he said, “Construction of Mobarakeh Steel Company started in the early ‘80s, when the Iran-Iraq war started, and by the early ‘90s some of its production lines were operational. All the lines had been launched by 1993.” He said the initial production capacity of Mobarakeh Steel Company was 2.5 million tons of liquid steel, with hot and cold plates being the final product. He went on to say, “Many development projects have been implemented inside and outside the company, during the years the company has been operational. As we are now celebrating the 21st anniversary of the company, 700,000 tons of steel is manufactured in Saba Steel Complex, and 1.5 million tons of steel is produced in Hormozgan Steel Company. “Mobarakeh Steel Company and its subgroups manufacture 7.5 million tons of steel. In other words, the company accounts for some 50% of the country’s total steel production. On the back of efforts by staff and management at Mobarakeh Steel Company and other steel manufacturers in the country, we hope this year’s steel production will reach 16 million tons.” Dr. Sobhani said that the total amount of steel manufactured in the world stands at 1.6 billion tons, adding, “China’s share of global production is 780 million tons. China is followed by Japan, the Europe Union, the US, Russia and Ukraine whose production ranges between 100 and 130 million tons.” The CEO of Mobarakeh Steel Company underlined the importance of non-oil exports in the Iranian economy and said, “Last year Mobarakeh Steel Company exported more than 1 million tons of its products. Due to the growing importance of exports, this year we seek to export 1.5 million tons of our products to European markets and those of the Persian Gulf and Southeast Asia.” In response to a question on how Mobarakeh Steel Company provides the water it needs, he said, “Unfortunately, there are rumors that Mobarakeh Steel Company is getting all the water it needs from Zayanderud; such reports are wrong, Mobarakeh Steel Company only consumes 1 percent of Zayanderud’s water. “The best proof to substantiate what I said is the meters installed on output pipes, source pipes, and pumps that take water from Zayanderud. If claims that Mobarakeh gets all the water it needs from Zayanderud were true, the river would have dried out by now and Mobarakeh Steel Company would have been forced to shut shop.” He added, “When Mobarakeh Steel Company was under construction, a contract was signed with the Ministry of Energy to allocate 40 million cubic meters of water from Zayanderud for production of 4.2 million tons of steel. Fortunately, this never happened. Although 5.5 million tons of steel is manufactured, not only Mobarakeh Steel does not consume that amount of water, but it has reduced the amount of water it uses by refining and recycling water in the production cycle, and through implementation of various projects. “This reduction in water consumption is because water is refined and recycled several times in the production cycle. Only the water that is converted to steam during the production is irreversible. This approach has become a model for other industries too.” In response to a question as to what measures have been taken by Mobarakeh Steel Company to prevent air pollution, the head of Iran’s Steel Producers Association said, “On the back of excellent advances that have been made in construction of filtration and dusting facilities in the world, Mobarakeh Steel company is also required to use modern equipment. It can no longer be said that the steel industry is a polluting industry. “The companies try to comply with international standards by installing and using modern systems. Mobarakeh Steel Company has invested some 200 billion tomans [$66.5 million] to constantly monitor its water, soil, and air pollution levels through management of the production process. The pollution caused by Mobarakeh Steel Company has always been under control and below international levels. In general, everything measures up to international standards. ” He went on to say, “We should keep in mind that Japan, whose size is one-fifth of Iran, manufactures 130 million tons of steel, while, Iran only manufactures 15 tons of steel. In other words, if steel manufacturing was as polluting as it is believed to be, no place in Japan would have been safe for living.” The CEO of Mobarakeh Steel Company underlined that, Mobarakeh Steel Company and Isfahan Steel are in fact national plants, and said, “The iron ore Mobarakeh Steel Company needs is supplied by Yazd, Kerman and Khorasan. So a major part of Mobarakeh’s production should be allocated to these provinces. However, a major part of production costs go to energy which comes from elsewhere. So you can say that the revenues of Mobarakeh are distributed throughout the country. “In fact, Mobarakeh Steel Company has invested in iron ore mining in Sangan, near the border with Afghanistan. In addition, more than 30,000 billion tomans has been invested in Hormozgan. And two major projects in Sepiddasht in Chaharmahal Bakhtiari have been launched. These are proof that Mobarakeh Steel Company’s revenues are distributed and all the country is somehow benefiting from the operations of Mobarakeh Steel Company.” In response to a question as to whether Sepahan Football Club belongs to Mobarakeh Steel, Dr. Sobhani said, “Sepahan FC belongs to Mobarakeh Steel, and the company is the sole sponsor and supporter of Sepahan FC, and all the costs and facilities this club requires are provided by Mobarakeh Steel Company.” He concluded that as part of its social responsibilities, Mobarakeh Steel has taken over the construction of Naghsh-e-Jahan Stadium, which is a national project. In light of the fact that not enough budget was allocated to this project in the past 20 years, agreements were signed between provincial officials and Mobarakeh Steel Company on completion of the project by the latter.” 34 billion rials saved in construction of Mobarakeh Steel Company’s pelletizing plant The head of Mobarakeh Steel Company’s pelletizing plant said, “Application of a new method for long-term periodical maintenance of the pelletizing plant coupled with heating rather than cooling the pelletizing furnace in the course of quarterly periodical maintenances, has eliminated the need for repairs of the furnace in this plant. Consequently Mobarakeh Steel Company has saved 34 billion rials in periodical maintenance costs. Hamzeh Ali Jilan further said, “Application of this method has made it possible to avoid unnecessary repairs of the furnace refractory parts, reduce the heating and cooling time to 42 hours, and reduce the timing of repairs to 24 hours. The plant’s output also increases to 20 tons per 24 hours.” The temperature required for pelletizing in furnace is 1,300ºC, he said, adding that previously for the long-term periodical maintenance of the pelletizing plant it was necessary to reduce the furnace temperature to ambient temperature. He went on to say, “Mobarakeh Steel Company would have to bear high costs due to the contraction of refractory materials and the subsequent thermal shocks that would lead to undesired destruction, prompting mandatory repairs of the refractory walls and burner ports.” In this regard, Mohsen Zamani, the head of the refractory parts maintenance unit, said: “Avoiding the cooling of refractory parts during periodical maintenance reduces heat loss which subsequently leads to a reduction in the consumption of energy and refractory materials, a reduction in the man-hours required for replacement of other parts during the shutdown, and a reduction in the repair costs of refractory materials. The man-hours needed for long-term periodical maintenance is about 6,000. The average drops to about 1000 manhours through several phases of short-term periodical repairs. The decreasing trend in man-hour requirement continues.” The company’s newsletter quoted Reza Ismailpour, the head of the pelletizing plant, as saying that since 2012 heated shutdown of the furnace has been implemented based on expert investigations conducted by the pelletizing plant, the refractory center unit, and the iron production site’s technical office. According to the plan, during short-term periodical shutdowns the furnace temperature is reduced gradually to 600ºC. It remains unchanged at this temperature to prevent thermal shocks and destruction of the furnace refractory parts.