2015 MEDIA KIT

2015 MEDIA KIT
193
LLIO
I
M
56
COUNT
RS
7,00
FLIGHTS
GE
+
0
N + PA
SS
EN
D A I LY
690 +
ROU
TES
RIES
0
33
O
AIRP
+
RTS
FOUN
D
MEMB ING
ONE W ER OF
OR
A L L I A L D®
NCE
“The new American has arrived”
2
DEMOGRAPHICS
COLLEGE DEGREE
ED
47%
53%
78%
$100,000
+ 24%
VISITED OR USED
SOCIAL NETWORKING
IN THE PAST MONTH
PERSONAL INCOME
66
AGE
IA N
%
M
53%
OR MORE
$120,680
MA R
47
RIED
Average
Household
Net Worth
$479,460
ed
bas
Buy uality ice
on q not pr
nd
69% a
Average
value
of home
owned:
$329,322
R
AVE
MEDIAN
HOUSEHOLD
INCOME
AG
A
E PL
NE
T
KE
S TA
RIP
N
BUSINESS 2.9
PERSONAL VACATION 2.5
AST
IN P
YEA
64%
R
HAS A VALID
PASSPORT
54%
HOTEL STAY
IN THE LAST
12 MONTHS
MANATOP
GEME
N
18 %
2%
T 5
N A L/
ESSIO L
PROAFNAGERIA
M
3
OUR MEDIA
PLATFORMS
Reach passengers during multiple touch points of their travel cycle
Planning
Airport
AA.COM – Drive traffic to your website with an ad on the
home page of the world’s largest airline. 11,000,000 weekly
impressions can be targeted to reach your specific audience
ADMIRALS CLUBS - VIP airport lounges throughout the
world offer a time out from the chaos of the airport. Each
Club’s advertising opportunities will reach this affluent,
influential passenger.
In-flight
IN-FLIGHT ENTERTAINMENT- Constantly evolving, the
new American offers more in-flight entertainment options
than ever before. Reach captive, receptive audiences at
39,000 feet.
Opportunities include:
EARBUDS
VIDEO ON DEMAND
BOARDING VIDEO
PANASONIC ONEMEDIA
AUDIO
MAIN SCREEN
SAMSUNG TABLET
Opportunities include:
POSTERS
DIGITAL DISPLAY
EXPERIENTIAL OPPORTUNITIES
Y
MAGAZINE DISPLA
BANNERS
PRODUCT PLACEMENT
11
AA
.CO
M
MILLION IMPRESSIONS
W E E K LY
4
PACKAGES
ONTH
EVERY M
H
C
A
E
R
In-flight
BOARDING VIDEO
Make an impression on passengers during the boarding process as
they prepare for take-off. The average boarding time is 50 minutes
and your ad can be seen up to 10 times.
3,600,000+ PASSENGERS
MAIN SCREEN TV (OVERHEAD VIDEO SCREENS)
Your brand will be seen by captive main cabin passengers with an
ad on the inflight overhead entertainment screens featuring award
winning NBC programming. Ads are dispersed throughout the 60
to 90 minutes of NBC programming.
4,290,000+ PASSENGERS
SAMSUNG TABLET
The innovative Samsung Galaxy TabTM allows for a customized viewing
experience. Reach first and business class passengers with
pre-roll movie or TV placement or your custom content.
60,000+ PREMIUM PASSENGE
RS
AVOD FIRST & BUSINESS CLASS
Capture the attention of our premium class passengers with your
custom content or ads placed either pre-roll to movie or TV shows.
AVOD THALES
62,000+ PREMIUM PASSENGERS
Reach passengers in all cabins. The seatback video is available as one
new plane is delivered each month.
291,000+ PASSENGERS
5
PACKAGES
AVOD PANASONIC ONEMEDIA
On all of the new and refurbished planes, passengers will have access to
the latest, personal in-seat entertainment options on the seatback screen
in front of them. Opportunities within Wi-Fi, TV & Movies – available soon!
AUDIO
Create your own audio channel with 2 hours of music, your logo or
image will be included in American Way magazine in the audio line up.
400,000 PASSENGE
RS
EARBUDS
When passengers forget their earbuds they are supplied for free on
some flights or for a minimal costs on others. Place your logo on the
packaging and/or a small insert ad within the package.
Airport
ADMIRALS CLUBS
As passengers relax in our 47 upscale lounges your product can be
featured on digital screens, large format banners, magazine and
poster displays, newspaper and magazine sponsorships, product
placement and kiosks.
AVERAGE MONTHLY GUESTS: 33,923
Planning
AA.COM
Connect with users as they make travel decisions on the
American Airlines homepage. This unique and untapped audience
is not available through ad networks.
11,000,000 IMPRESSIONS
6
RATES
In-flight
Media Opportunity
Description
Boarding Video
30 seconds
60 seconds
90 seconds
5 minute takeover
118,800
138,600
158,400
277,200
Main Screen
30 seconds
60 seconds
90 seconds
2 minutes
45,500
72,885
102,495
125,270
30 Second Launch Commercial
Pre-Roll Movie: 2 movies
up to 10 movies
Pre-Roll TV: 3 shows
15 shows
Custom Content: up to 10 minutes
11 to 30 minutes
29,412
13,885
48,470
11,085
41,530
7,650
10,470
Samsung Tablet
AVOD Thales
AVOD First & Business
AVOD Panasonic OneMedia
IFE Video Ad Pre-Roll
IFE Banner link to Video
IFE Banner link to Microsite
Audio
Spotlight Channel
Earbuds
Red
Blue
Gross Rate (USD)
*
*
*
8,820
$50 CPM
$35 CPM
Airport
Media Opportunity
Description
Gross Rate (USD)
Digital Display
15, 30 or 60 second
*
Poster Display
Free Standing or Wall Mount
*
Large Format Banner
Free Standing
*
Experiential Opportunities
Custom
*
Product Placement/Displays
Custom
*
Planning
Media Opportunity
Description
AA.COM
Display ads - home page
Text Link
Video
Gross Rate (USD)
$15 - $25 CPM
$ 5 - $8 CPM
$35 CPM
*Please call your Media Sales Manager for details
7
DEADLINES
Closing dates
2015
Main Screen,
Boarding Video,
Samsung Tablet
& AVOD
Admirals Club:
Digital Display,
Poster Display
& Large Format
Banner
AA.com
Earbuds
Audio
January
29 October
25 November
25 November
20 August
26 September
February
28 November
26 December
26 December
19 September
27 October
March
26 December
23 January
23 January
17 October
24 November
April
23 January
23 February
23 February
18 November
25 December
May
25 February
25 March
25 March
18 December
23 January
June
27 March
24 April
24 April
16 January
24 February
July
24 April
25 May
25 May
17 February
26 March
August
28 May
25 June
25 June
20 March
25 April
September
25 June
24 July
24 July
20 April
27 May
October
24 July
25 August
25 August
20 May
26 June
November
28 August
25 September
25 September
19 June
27 July
Material due dates
2015
Main Screen,
Boarding Video,
Samsung Tablet
& AVOD
Admirals Club:
Digital Display,
Poster Display
& Large Format
Banner
AA.com
Earbuds
Audio
January
31 October
02 December
02 December
03 September
03 October
February
03 December
02 January
02 January
03 October
03 November
March
31 December
30 January
30 January
31 October
01 December
April
30 January
02 March
02 March
02 December
01 January
May
02 March
01 April
01 April
01 January
30 January
June
02 April
01 May
01 May
30 January
03 March
July
01 May
01 June
01 June
03 March
02 April
August
02 June
02 July
02 July
03 April
02 May
September
03 July
31 July
31 July
04 May
03 June
October
31 July
01 September
01 September
03 June
03 July
November
02 September
02 October
02 October
03 July
03 August
CONTACTS
10 East 40th Street, Flr 26
New York, NY 10016
+1 646.731.2982
[email protected]
www.spafax.com
WITH SALES IN...
Montreal
Toronto
London
Amsterdam
New York
Dubai
Kuala Lumpar
Singapore
Lima
Santiago
8