Real Thai, Real Simple, Real Value.

Real Thai, Real Simple, Real Value.
What is Thai Taste
•
Comprehensive range of authentic Thai products – curry pastes, cooking
sauces, herbs & spices, dipping sauces, ingredients and more.
•
Everything needed to quickly and easily rustle up a Thai feast at home.
•
Exclusively made in Thailand to traditional recipes, from fresh and locally
sourced ingredients.
•
Produced and packed in accredited factory in Bangkok.
•
Thai Taste supports Duang Prateep Foundation.
•
Brand Values: Authenticity, Quality, Health, Simplicity, Innovation.
•
Authentically Thai. Real Thai. Real Simple. Real Value.
 A brand trusted by shoppers:
I love cooking authentic Thai curries at
home -- I was so excited to find your
kaffir lime leaves in a jar! Now I have
the last and most important ingredient
for an authentic Thai curry!
Linda, MA, USA
My favourite product is Pad Thai
Sauce: I love it for its nutty, rich
flavour, which brings my food alive!
Silvia, London, UK
It's the only good quality pure
coconut milk I've found and
nothing else will do!
Beatriz, Manchester, UK
Why Thai Taste
•
Fastest growing Thai brand and 3rd largest brand
in Thai sector in UK market (Top 5: Blue Dragon,
Sharwoods, Thai Taste, Lloyd Grossman, Uncle
Ben’s).
– #3 Thai Pastes (11.5% share)
– #3 Thai Dipping Sauces (4.4% share).
Kantar WorldPanel December 2011
•
Growing, successful brand in home market: UK
retail value up year-on-year
•
Only brand with sole focus on Thai.
•
Drives growth and innovation in your category.
•
Listed in all major UK retailers including:
Brand Values
•
Authenticity – entire range made in Thailand, to Thai recipes, from local Thai
ingredients.
•
Quality – all products made from fresh, premium ingredients using the latest
equipment and technology in our accredited factory in Bangkok.
•
Health – no artificial flavours, preservatives or hydrogenated fats, making the
range perfect for cooking up a variety of light, tasty meals.
•
Simplicity – easy to follow recipes, helpful tips and clear product information on all
packaging to remove the mystery and apprehension associated with cooking
ethnic cuisine among consumers.
•
Innovation – we continuously come up with new ideas to improve and expand our
product range making it easier for everyone to enjoy cooking and eating Thai food.
Duang Prateep Foundation
•
We are so grateful to the wonderful people of Thailand
who make it possible to create, produce and sell our
authentic Thai Taste products
•
To give something back to the country that enables us
to do so much, each year Thai Taste donates 1% of net
sales to the Duang Prateep Foundation
•
A truly worthy cause dedicated to bringing education
and hope to the impoverished people of Thailand
•
To raise awareness of the wonderful work this
foundation does, the Duang Prateep logo appears on
Thai Taste’s website, literature and on all product
packaging
US Product Range
• Comprehensive Thai range suitable for every level of cooking skill
Convenience / Beginner cooks
Scratch / Experienced cooks
• Cooking pour sauces
• Curry pastes
•
•
•
Red Curry Sauce 11.3oz
Green Curry Sauce 11.3oz
Pad Thai Sauce 6.8fl oz
• Dipping sauces
•
•
•
•
Sweet Chili Sauce 6.76fl oz
Sweet Chili Sauce 15.22fl oz
Sriracha Hot Chili Sauce 6.76fl oz
Sriracha Hot Chili Sauce 15.22fl oz
•
•
Red Curry Paste 7.5oz
Green Curry Paste 7.5oz
• Herbs & spices
•
•
•
•
Thai Basil Leaves 7oz
Lemon Grass 7oz
Galangal 7oz
Kaffir Lime Leaves 7oz
• Ingredients
•
•
•
Palm Sugar 17.6oz
Coconut Milk 6.76fl oz
Rice Bran Oil 10.5fl oz
Competitor Analysis – US Market
Product Range
Thai ingredients, sauces, pastes,
Current US range: Cooking sauces,
noodles, herbs & spices, meal
dipping sauces, curry pastes, herbs
kits, flavoured rice, soups,
& spices, Thai ingredients
instant noodles/rice
Comprehensive range
Exotic Flavours
Fresh Natural Ingredients
Comprehensive range
Real Thai Real Easy
Thailand
Thailand
Whole Foods, Crosby’s, Gourmet
Garage, Guido’s, Dave’s
Marketplace, McKinnon’s
Walmart, Amazon, Target, Shop
N Save, Lowes, Walgreens
Walmart, Amazon, Stop &
Shop, Target, Hannaford
www.thaitaste.us.com
www.thaikitchen.com
www.atasteofthai.com
Brand USPs
Made from fresh ingredients
Made in Thailand
On-pack recipes and tips
Real Thai. Real Simple. Real Value.
Country of Origin
Thailand
Distribution
Website
Thai ingredients, cookies,
curry pastes, quick meals
& kits, sauces, rice,
noodles, soup
Thai Taste Sriracha Vs Competition
Brand
Pack Sizes
Thai Taste
15.22oz & 6.76oz
Huy Fong
17oz
Roland
17oz
Dynasty
16oz
Servings (5ml)
90 & 40 per bottle
96 per bottle
96 per bottle
91 per bottle
Price
SRP: $2.69 6.76 oz
$3.49 15.22oz
SRP: $4.39
SRP: $5.99
SRP: $4.99
Ingredients
Water, red chili, sugar, garlic,
vinegar, salt, xanthan gum,
colored with caramel color.
Chili, Sugar, Salt, Garlic,
Distilled Vinegar, Potassium
Sorbate, Sodium Bisulfate
As A Preservatives, And
Xanthan Gum.
Chili, Sugar, Garlic, Salt,
Water, Acetic Acid, Lactic
Acid, Xanthan Gum, Citric
Acid, Potassium Sorbate,
Ascorbic Acid.
Chili Peppers, Vinegar,
Garlic, Sugar, Salt,
Potassium Sorbate and
Sodium Bisulfite as
Preservatives, and
Xanthan Gum.
USPs
Made from fresh ingredients
Suitable vegetarians & vegans
No additives or preservatives
Gluten free / MSG free
On-pack usage suggestions
Made from sun ripened
chilies
No artificial colours or
flavours
Gluten free
No MSG
Authentic Ingredients
Country of
Origin
Thailand
USA
China
Singapore
Packaging
Squeeze plastic / Glass
Squeeze plastic
Squeeze plastic
Squeeze plastic
Thai Taste Sweet Chilli Vs Competition
Brand
Pack Sizes
Thai Taste
15.22oz & 6.76oz
A Taste of Thai
7oz
Thai Kitchen
6.57fl oz
Blue Dragon
6.4fl oz
Servings (5ml)
About 90 & 40 per bottle
About 36 per bottle
About 35
About 35
Price
SRP: $2.69 - 3.49
Water, sugar, red chili,
vinegar, garlic, modified corn
starch, salt.
SRP: $3.99
Syrup (Sucrose Syrup, Glucose
Syrup, Fructose Syrup),
Vinegar, Water, Pickled Red
Chili, Garlic, Salt, Xanthan
Gum, Paprika.
SRP: $2.99
Pure Cane Sugar, Water,
Pickled Red Chili Pepper
(Rice Vinegar, Chili Peppers,
Salt), Garlic, Rice Vinegar,
Modified Tapioca Starch,
Salt and Xanthan Gum.
SRP: $2.99
Water, Sugar, Red Chili
(20%), Garlic (11%), Salt,
Modified Tapioca Starch,
Acidity Regulator: Acetic
Acid.
Free From Artificial
Colours Additives: Free
From Artificial
Preservatives
Ingredients
USPs
Made from fresh ingredients
Suitable vegetarians &
vegans
No artificial colours,
additives or preservatives
Gluten free / MSG free
On-pack usage suggestions
Gluten free
MSG free
Gluten free
Dairy free
Vegan
No artificial flavours
Country of
Origin
Thailand
Thailand
Thailand
Vietnam
Packaging
Squeeze plastic / Glass
Squeeze plastic
Glass
Glass
Thai Taste Curry Pastes Vs Competition
Pack Size
7.5oz
4oz
1.75oz
Servings
10-12 per tub
8 per jar
8 per sachet
Price
SRP: $3.89
SRP: $3.49
SRP: $1.99
Price per OZ
52 cents
87 cents
$1.08
Ingredients
Garlic, green chili, onion, lemon grass,
salt, black galangal (black Thai ginger),
galangal (Thai ginger), kaffir lime peel,
fennel seed, coriander.
Green Chili, Garlic, Lemongrass,
Galangal (Thai Ginger), Salt,
Onion, Pepper, Coriander, Cumin,
Kaffir Lime.
Chili, onion, lemongrass, garlic, salt,
dextrose, kale, galangal, coriander
root, kaffir lime peel, white pepper
powder, cumin powder, coriander.
USPs
Made from fresh ingredients
Suitable for vegetarians & vegans
Gluten and dairy free
100% natural – no artificial additives,
preservatives or artificial colourings
Gluten free
Dairy free
Vegan
No Artificial Flavors or Colors
Fresh chilies and spices
Gluten free
Preservative free
Country of Origin
Thailand
Thailand
Thailand
Packaging
Authentic plastic tubs with bagged
curry paste inside
Jar
Sachet of paste in cardboard sleeve
Thai Taste Product Rankings
Top Selling Items
UNIT
PK/SZ
BRAND
CSE
6/11.3
THAI T
CSE
6/11.3
THAI T
CSE
6/15.22 THAI T
CSE
6/15.22 THAI T
CSE
6/7.5
THAI T
CSE
6/7.5
THAI T
CSE
6/6.76
THAI T
CSE
6/6.76
THAI T
CSE
6/6.8
THAI T
CSE
6/15.2
THAI T
CSE
12/6.76 THAI T
RANK
1
2
3
4
5
6
7
8
9
10
11
ITEM
75716
75717
75757
75756
75719
75718
75754
75755
75710
75711
75758
RANK
1
2
3
4
6
7
Unique/Ethnic Items
ITEM
UNIT
PK/SZ
BRAND
75704 CSE
6/7.05
THAI T
75706 CSE
6/7.05
THAI T
75707 CSE
6/7.05
THAI T
75705 CSE
6/7.05
THAI T
75702 CSE
6/17.6
THAI T
75703 CSE
6/10.5
THAI T
DESCRIPTION
* GREEN CURRY SAUCE
* RED CURRY SAUCE
* CHILLI DIPPING SAUCE SQUEEZE
* SRIRACHA DIPPING SAUCE SQ
* GREEN CURRY PASTE 7.5Z
* RED CURRY PASTE 7.5Z
* CHILLI DIPPING SAUCE
* SRIRACHA DIPPING SAUCE
* PAD THAI SAUCE
* CHILI DIPPING SAUCE
* COCONUT MILK POUCH
DESCRIPTION
* KAFFIR LIME LEAVES
* LEMON GRASS
* THAI BASIL
* GALANGAL
* NATURAL PALM SUGAR
* RICE BRAN OIL
For more information
www.thaitaste.us.com
www.facebook.com/SimplyThaiTaste
www.twitter.com/LoveThaiTaste