Presentation Fra Martina 2015

FRA MARTINA SAILING TEAM
The Melges 32 is the international owner-driver monotype
with the highest technical level of the participants in absolute terms.
In the Crew List of the races are the most famous sailors in the world. The
performance of the boat are very high, ensuring spectacular images and strong
emotions.
The owners of the boat are V.I.P., in finance, industry, professionals
The fleet of the Melges 32 Class involves high
visibility at international level with teams from
Australia, Austria, France, Germany, Japan, England,
Italy, Netherlands, Czech Republic, Russia, Spain,
Turkey, United States
PAVESIO BROTHERS: COMMUNICATION DEVICE
Edoardo and Vanni Pavesio had the honor to be chosen as testimonial for many
important brands like Damiani Gioielli, Maserati, Honda, Cnh.
Based on the success of their Sailing Activiteis are also awarded as Testimonial for
CREDENTIALS OF THE TEAM:
From 1997…
At the top of the ranking:
•World Champion Class Platu 25
•European Champion ClassPlatu 25
•Italian Champion Class Platu 25
•Top 3 World ranking ClassMelges 24
•Top 3 European Ranking Melges 32
The most important tactician
Have been part of our team: Bressani,
Coutts, Vascotto, Favini, Benussi,
Rocha
We cooperate with important sponsor
and we organize events for them
COMMUNICATION ACTIVITY
Always focused to communication activities
with a press release important
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SCHEDULE
MELGES 32 WORLD CHAMPIONSCHIP: Trapani 24-30 August 2015: the most important
event for the Class Melges 32. A entry list with 30 boat including all the best tacticians and
sailors of the world.
GENOVA BOAT SHOW In particular for the event during the International Boat Show, the
«Paddok» will be located inside the exhibition area and for each regatta the team will parade in
front of the event in Genoa, accompanied by music that represents them, with speakers who will
present the crews and their history and will be visible to the approximately 300,000 visitors
expected at the show thanks to the projection on the big screens.
AUDI SAILING SERIES:
For over 15 years, the Audi brand is the absolute protagonist in the world
of competitive sailing supporting, innovating and revolutionizing the
sport:
1)A strategic choice that continues to yield excellent results to the brand
and its partners as well as tangible benefits to users of the sport, all
under the eyes more and more attention in the media.
2)Even for the upcoming 2015, the events under the sponsorship signed
with the four silver rings provides the opportunity for companies to enter
starring in the fascinating world of racing AUDI SAILING SERIES.
AUDI SAILING SERIES:
The target of communication activity related to the sports events of the
Audi Sailing Series is:
1) over 14 nationalities participating in the Audi Sailing Series regatta (eg
USA, UK, NED, FRA, GER, ESP, CZE, SLO, ITA, DEN, IRL, NZL, POR, AUS ...)
2) shipowners and sailors with strong technical skills eager to face off in
the highly competitive field and absolute fair play. The audience is the
public participating “on site” of the events and the fans who follow the
racing updates online
3) Media who are offered the chance to tell an event with high level
racing spectacular and life style
AUDI SAILING SERIES:
The results of the press office in a season are:
• € 1.667.790 as Economic Value on italian press (Newspaper, magazines) and web
• Over 500 articles on press (Gazzetta dello Sport, Style Magazine, Il Corriere della
Sera, La Stampa, Corriere dello Sport, Yacht & Sail, Yacht Capital, Il Giornale della
Vela, Main Sail…) and web
• Over 2.500 pictures released to media
• Over 120 press release and updating (italian and english) sent to media or
published on audisailingseries.com
• Over 97 hours of broadcasting (65 hours on TV like Odeon TV and 134 regional
channels)
• Over 32 hours on Satellite Tv like Yacht and Sails, Sky Sport
• Over 34.000 total views on Youtube video with one channel dedicated to Audi
Sailing Series
COMMUNICATION TOOLS
OFFICIAL PRESENTATION
The official presentation of the season will be organized in a heritage building in Torino in March 2011. The event, with a chosen
participants’ list of 200 persons, will see the participation from specialized press and the main trend-setting magazines from Torino. The
event will be structured with a presentation of the boat, of the crew and the sponsors, followed by a cocktail party.
COMPANY INCENTIVES
On occasion of the most scenographic regattas the sponsor will be able to invite some of his clients/managers to attend them. Every day
a boat will be arranged to directly follow the regatta and a yachtsman will be on board to explain minute by minute what’s happening.
CUSTOMERS’ FIDELIZATION
A calendar, an organizer, a picture from sailing in the office are a good way to find some other topics
to talk about with your clients and to talk about something else than work
PARTICIPATION TO HAPPENINGS
The easiness of transporting allows to use the boat as a marketing tool within happenings. For example, Alfa Romeo built a
stand for its Spider model within Pitti Uomo, that met with a huge success and was published on the main fashion magazines.
PRESS OFFICE
Our communication will be followed by a dedicated press office,
which will send live communications during the events.
SPONSOR’S OPPORTUNITY
DAILY SCHEDULE FOR SPONSORS’ GUESTS
DAY BEFORE THE REGATTA
TRAINING SESSION WITH PRESENCE ON BOARD ON ROTATION BASIS FOR 30 MINUTES
(6 PERSONS)
REGATTA DAYS
10 AM
MEETING WITH THE YACHTMEN AT THE QUAY
10,30 AM – 4 PM
ON-SEA PROGRAMME
GOING OUT ON SUPPORT BOAT, FOLLOWING THE RACING BOAT AND ASSISTANCE IN
THE WARM-UP PHASE BEFORE THE REGATTA
THE SUPPORT BOAT FOLLOWS ONE OR MORE REGATTA. IN EVERY MOMENT, THE
REGATTA WILL BE COMMENTED LIVE IN ORDER TO EXPLAIN THE DEVELOPMENTS OF
THE RACE.
ON-LAND PROGRAMME
TEST DRIVES – PRODUCT TESTS
5 PM
RETURN TO THE HARBOUR
6 PM
POSSIBILITY OF ORGANIZING LECTURES ON SAILING AND REGATTA TACTICS, AT THE
HOTEL OR AT THE YACHT CLUB
8 PM
DINNER WITH THE CREW, WITH PROJECTION OF PICTURES AND CLIPS
SPONSOR EXPOSURE
SEASON 2015
DESCRIPTION
BOX 500X500
BOX 500X300
BOX 500X500
80X250
30X150
10X300
150X15
300X100
150X150
SEE SLIDES
DRESS
FRONT AND SIDE
SI
50%
60%
NO
25%
20%
50%
10%
30%
30%
NO
20%
20%
SI
CITAZIONE
HULL
TECHNICAL SPONSOR
NO
NO
25%
NO
20%
NO
50%
NO
80%
10%
NO
NO
30%
10% each
NO
30%
10% each
NO
NO
100%
40%
20%
5% each
40%
20%
5% each
SI
SI
LIMITED TBD
CITAZIONE
CITAZIONE
LOGO LOGO Large LOGO Large LOGO Large
Medium
HULL
COCKPIT
MAIN SPONSOR 2
LOGO & LINK IN LOGO & LINK IN LOGO & LINK IN LOGO & LINK IN SPONSOR PAGE SPONSOR PAGE SPONSOR PAGE SPONSOR PAGE
WEB SITE (LOGO)
BOOM
MAIN SPONSOR 1
TOTAL EXPOSURE AREA (CM)
BOAT NAME
GENNAKER
MAIN SAIL
JIB
HULL
COCKPIT
BOOM
MAST
VAN (BOTH SIDE)
VAN (REAR)
HOSPITALITY E EVENTS
PRESS RELEASE
MAST
TITLE SPONSOR
REAR
SIDE
THEY TRUSTED ON US
Main Sponsor
2002-2006
Sponsor
Sponsor Tecnici
2007-2008
2009-2011
2012
FRA MARTINA
SAILING TEAM
Fra Martina Sailing Team was founded in 1997 from the passion for the
sea of Vanni and Edoardo Pavesio, two Turinese brothers aged
respectively 45 and 47 years.
After several years of experience in regattas on the most beautiful and
important boats in the Mediterranean Sea, they decided to become shipowners and take in first person all the burdens and the honors. They
decided to concentrate on monotypes for regattas: thanks to their
spectacularity, they guarantee strong emotions both to those who pilot
them and to the spectators. In order to achieve the best results the
team members are chosen among the best Italian yachtsmen, also in
order to guarantee the maximum visibility to the sponsors and an
adequate return of investment. The Fra Martina colours have been worn
by: Vasco Vascotto (tactician for Damiani Italia Challenge at Louis
Vuitton Pacific Series in Auckland 2009 and for Mascalzone Latino at the
2007 America’s Cup), Flavio Favini (skipper and helmsman for
Mascalzone Latino) Lorenzo Bressani (several times World champion in
different classes), Hugo Rocha (Bronze medal on 470 in Atlanta 1996),
Gabriele Benussi
For 2011 Season the Fra Martina Sailing Team, (the name derives from
the first owned regatta boat), will take part to the Melges 32, “owner
driver” class, where the ship-owner also helm the boat. Following the
success in USA, it is fast developing in Italy and Europe. It’s commonly
defined as the monotype class of the future.
Born in Turin on May 16th, 1966, he starts to familiarize with
water from the very beginning in Alassio where, thanks to his
VANNI PAVESIO
father’s passion for the sea, he starts sailing first on the
typical inflatable boat and then on bigger and bigger boats
during the classical summer cruises. At 25 he develops his
passion for regattas, which brings him to enroll “wherever
there’s a space” up to becoming a member of the crew of
Loro Piana’s My Song maxy. After two years at high level he
decides with his brother Edoardo to pass on the other side of
the barricade, becoming ship-owner with a Platu 25 (Fra
Martina) that soon becomes the reference point for the class
thanks to its constant successes. In the palmares he counts
an European Championship and a second placement, an
Italian Championship, a second and a fourth placement at the
World Championships. In 2007 the new challenge of the
Meleges 24 starts.
Since professional yachting is still a hobby, Vanni, after
classical and law studies becomes an entrepreneur, on one
side in the industrial plants for field of metal sheets
processing, on the other as producer and sommeiller of wine,
obtained from the family’s vineyards.
Born in Turin on April 9th, 1968, he starts to familiarize with water from the
EDOARDO PAVESIO
very beginning in Alassio where, because or thanks to his father’s passion for
the sea, he starts sailing first on the typical inflatable boat and then on
bigger and bigger boats during the classical summer cruises. At 18 he
develops his passion for regattas, which brings him to embark “wherever
there’s a place”, coming to know Guido Maisto (whom he defines his
master), who brings him to gaining experience in long-range during the
transfers of Broksfield and Wor60 Merit Cup from England to the
Mediterranean Sea. He then becomes member of the crew of Loro Piana’s My
Song maxy. After some years at high level he decides with his brother Vanni
to pass on the other side of the barricade, becoming ship-owner with a Platu
25 (Fra Martina) that soon becomes the reference point for the class thanks
to its constant successes. In the palmares he counts an European
Championship and a second placement, an Italian Championship, a second
and a fourth placement at the World Championships. In 2007 the new
challenge of the Melges 24 starts.
Since professional yachting is still a hobby, after classical studies and a
degree in Economics and the certified asChartered Accountant he starts the
activity of controller for the family’s business of automotive components. In
yachting and regattas, he’s fascinated by the incredible mix of technique,
technology, talent, team spirit of the group that allows to win a regatta. He
also competes in golf, tennis and ski.
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CONTACTS
Edoardo Pavesio
Corso Regio Parco 15 bis
10154 Torino
Tel: +39-335-216253
Email: [email protected]
Vanni Pavesio
Via XX Settembre 51
10121 Torino
Tel: +39-335-254047