PDF Catalog - Kenmark Optical

.01
.02
If a 100-year-old underwear factory in
Minnesota seems an unconventional
starting point for a fashion icon that
has represented Americana since 1955
and is still worn all over the world
today, blame Pete the Penguin. And
perhaps a whiskey or two.
Abbot
Pederson
was
an
ambitious
salesman who worked for the Munsingwear
undergarment factory in Minneapolis.
On a sales trip to NYC in 1955, with
some time to kill before a flight
home, he decided to pop into a local
bar. Stumbling out later to find a
taxi stand, he took a wrong turn down
a Manhattan street and found himself
outside a taxidermist’s shop, staring
at a display of stuffed penguins. Before
he knew it, he had bought one of the
penguins, named him Pete, and was soon
enjoying cocktails with him on the
flight back to Minneapolis.
At some point during the flight,
Pederson’s enthusiasm got the better of
him − and he accidentally knocked the
head off Pete the Penguin. A seductive
stewardess whose attention Pederson had
been enjoying throughout the flight
gently helped him remove his tie, then
wrapped it around the penguin’s neck.
As she did so, she joked that such a
lucky, dapper bird surely deserved to be
immortalized − maybe even embroidered
on a shirt similar to the one Pederson
was wearing. Little did she know...
On his return to Minneapolis, Pederson,
a keen golfer, wasted no time merging his
interests. And so the Munsingwear golf
shirt was born. Casual, comfortable,
equally at home on the 18th hole ...
or the 19th hole... even in 1955 it was
ahead of its time. From the moment it hit
the shelves it was a must-have, popular with
suburbanites and sports legends alike.
Known today as “the 55,” it represented not
only a relaxed and sophisticated lifestyle
but was to become the cornerstone of an
entire fashion movement.
From this point on, the penguin’s flight was
onward and upward. (And you thought penguins
didn’t fly...!) Pete’s profile became
instantly synonymous with the country’s
most iconic − and talked about −
celebrities: Frank Sinatra, Dean Martin,
Arnold Palmer, Clint Eastwood, and Richard
Nixon, to name a few. An Original Penguin
had become a true American classic.
As a testament to the timeless appeal of
the classic designs, the shirts catapulted
back into fashion starting in 2000, when
young trendsetters started scouring yard
sales and demanding that their favorite
vintage stores restock the cult classics.
In 2003, the overwhelming demand led
to the rebirth of an Original Penguin
by Munsingwear, and an alliance with an
international fashion house. Penguin’s
archive of mid-century classics was
reworked to reflect today’s lifestyle without
compromising the heritage or craftsmanship
that had made Penguin’s name.
Today, with Original Penguin stores
dotting the globe and placement in
exclusive luxury retailers, Pete is back
− bigger and better than ever, presiding
over a full lifestyle brand that now
includes suits, eyewear, belts, hats,
shoes, and women’s and kids’ collections.
.03
.04
Original Penguin is taking eyewear back to the golden age of style by
proving the familiar adage: “What’s old is new again.” Think the Rat Pack, a
martini shaken not stirred, a freshly minted T-bird in suburbia... all brought
back in a nostalgic collection of eyeglasses and sunglasses.
Fast forward to present day, where vintage is the new hip. Original Penguin
Eyewear is reinventing retro with a variety of mid-century shapes invigorated
with modern design elements. Finally, eyewear for that unique fellow whose
confidence allows him to set his own standard for what’s cool.
Clothes make the man, but accessories define him.
Original Penguin Eyewear: Hindsight is 20/20.
STYLE S
HOWN, T
HE DOYL
E
.05
.06
THE BENNY - BENN
THE CLAYTON - CLTN
THE COLEMAN - CLMN
THE COMBS - COMB
Black (BK)
black (BK)
black (BK)
blonde (BD)
Burgundy gradient (BU)
brown (BR)
blonde (BD)
burgundy gradient (BU)
Olive gradient (OL)
gunmetal (GM)
brown gradient (BR)
matte gray (GR)
Tortoise (TO)
navy (NV)
burgundy gradient (BU)
tortoise (TO)
ACETATE
50-21-140/52-21-145
Metal/AcetatE
50-20-145
THE CLEMeNS - CLEM
THE COLE - COLE
ACETATE
50-19-140/52-19-145
Acetate
45-22-145
THE CURLY - CURY
THE DOYLE - DOYL
black tortoise (BT)
Black/gunmetal (BK)
black (BK)
black gradient(BK)
blonde (BD)
tortoise/gold (TO)
brown (BR)
burgundy gradient (BU)
silver (SI)
gray crystal (GR)
gray crystal (GR)
olive (OL)
ACETATE
52-17-140/54-17-145
olive gradient (OL)
Metal & Acetate/Acetate
48-19-140
METAL/Acetate
48-21-140/50-21-145
tortoise (TO)
yellow crystal (YE)
fro
nt
pip
ing
tem
ple
Acetate
49-21-145
to order: www.kenmarkoptical.com | 800.627.2898
*featured colors LISTED IN BOLD
.07
.08
THE EDDIE - EDDI
THE HUCK - HUCk
THE JOHNNY - JOHN
black (BK)
black gradient (BK)
black tortoise (BT)
black (BK)
brown (BR)
burgundy gradient (BU)
blonde (BD)
brown (BR)
gunmetal (GM)
gray crystal (GR)
brown gradient (BR)
gunmetal (GM)
olive gradient(OL)
olive (OL)
Metal & Acetate/Acetate
50-18-145
THE GRANGER - GRAN
tortoise (TO)
Acetate
55-19-145
THE GREER - GREE
Acetate
52-17-140/54-17-145
Metal/Acetate
51-18-140/53-18-145
THE LEONARD - LNRD
THE LES - LES
black (BK)
black gradient (BK)
black (BK)
black (BK)
gunmetal (GM)
brown gradient (BR)
brown (BR)
brown gradient (BR)
gold (YG)
burgundy gradient (BU)
gunmetal (GM)
matte gray (GR)
tortoise (TO)
navy (NV)
tortoise (TO)
Metal & Acetate/Acetate
51-18-140/53-18-145
fro
nt
pip
ing
tem
ple
THE GONDORFF - gond
Acetate
49-23-145
to order: www.kenmarkoptical.com | 800.627.2898
*featured colors LISTED IN BOLD
Metal/Acetate
53-17-140/55-17-145
Acetate
47-18-145/49-18-145
.09
.10
THE LONNEGAN - LONN
THE LUTHER - LUTH
brown (BR)
black (BK)
gold (YG)
tortoise (TO)
gunmetal (GM)
silver (SI)
Metal/Acetate
47-20-140
Metal & Acetate/Metal
50-20-135/52-20-140
fro
nt
pip
ing
tem
ple
STYLE SHOWN, THE DOYLE
to order: www.kenmarkoptical.com | 800.627.2898
*featured colors LISTED IN BOLD
THE DOYLE SUN - DOYS
.11
THE GONDORFF SUN - gons
black (BK)
black (BK)
burgundy gradient (BU)
burgundy gradient (BU)
gray crystal (GR)
gray crystal (GR)
olive gradient (OL)
tortoise (TO)
tortoise (TO)
yellow crystal (YE)
Acetate/CR39 Lens
55-19-145
AcetatE/CR39 Lens
49-21-145
THE HIGHPOCKETS - HIGH
black (BK)
gold (YG)
brown (BR)
gunmetal (GM)
gunmetal (GM)
silver (SI)
Metal & Acetate/acetate
Polycarbonate Lens
53-19-140
THE SALTY - SALT
black (BK)
STYLES SHOWN, THE highpockets & the greer
gold (YG)
gunmetal (GM)
fro
nt
pip
ing
tem
ple
len
s
navy (NV)
to order: www.kenmarkoptical.com | 800.627.2898
*featured colors LISTED IN BOLD
THE METEOR - METR
Metal/Acetate/Polycarbonate Lens
60-15-135
Metal/Acetate/Polycarbonate Lens
56-20-140
.12
.13
.14
POINT OF PURCHASE
POINT OF PURCHASE
Image Holder
2 Piece Display
(image insert may vary)
Z4504
Z4500
Munsingwear Logo Block
Pete Logo Block
Z4503
Z4502
Case
Z4505
3 Piece Display
Z4501
to order: www.kenmarkoptical.com | 800.627.2898
.15
.16
STYLE SHOWN, THE benny
STYLE SHOWN, THE DOYLE
to order: www.kenmarkoptical.com | 800.627.2898
.17
.18
s
d
oo
g
the
the salty
the combs
WWW.KENMARKOPTICAL.COM
800.627.2898
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