Put two decades of industry-leading education to

Put two decades of
industry-leading education
to work for you.
RE/MAX UNIVERSITY Vo l . 2 , 2 0 1 4
WELCOME
index
3
Overview
6 RU TRAX
eLearning System
10
Video Courses
Designations and Certifications
Two Decades of IndustryLeading Education
Twenty years ago, RE/MAX set a new standard
in real estate education with the launch of the
RE/MAX Satellite Network. Revolutionary at the
time, the technology beamed industry education
directly to offices and agents’ homes.
Fast-forward 20 years, and RE/MAX University
continues the proud legacy of providing awardwinning education to the world’s most productive
real estate network. Through RU, programming is
available on demand, 24/7, anywhere there’s an
Internet connection.
12
Videos
By Category
26
Classroom
Management Education
28
Classroom
Regional Education
30
Webinars
RE/MAX Webinars
Today’s RU features live events, webinars and
a video library of more than 1,000 titles. The
industry-leading system also offers interactive
and customized education through the eLearning
platform of RU TRAX.
These eLearning courses feature comprehensive
education with built-in accountability on topics
including social media, business planning, luxury
properties and more.
Within the pages of this catalog, you’ll find all the
information you need to get started on eLearning,
along with descriptions of the latest RU video
programs and live sessions.
See yourself smarter with RE/MAX University.
Start your education today.
brought to you by
OVERVIEW
RE/MAX University: The more
you learn, the more you earn.®
Turn to the following sections for full schedules and descriptions.
Why be
RU TRAX
RU TRAX presents an interactive, personalized approach to
learning. The step-by-step coursework provides education in areas
such as business planning, social media and more. The courses
involve both online and off-line engagement.
Video Courses – Designations
and Certifications
normal!
TM
9
Earn a designation or certification at your convenience. More
than 25 courses are available via video. The online system makes
accessing and paying for these programs easier than ever.
Supercharge
your career
Normal equals average. Greatness comes from doing things differently.
In an entertaining and eye-opening presentation, keynote speaker Terry Watson
– the “A-ha” guy – offers solutions for improving relationships with clients and
consumers along with ingenious advice for working smarter, not harder.
Video Programming
The RU video library features more than 1,000 titles. A wide
assortment of “Quick Hit” videos offers tips, motivation and
refreshers in a compact package. Long-form programming –
covering all facets of real estate productivity – is also available.
Management Education
ONE TIME ONLY 11.20.2014 WITH TERRY WATSON
LIVE on RE/MAX University. Visit Mainstreet soon for details. There will be no rebroadcasts.
12
RE/MAX University hosts live instruction specifically for
Brokers and Managers. These multi-day sessions offer guidance
on business basics, as well as advanced education. Sessions are
held at RE/MAX World Headquarters in Denver, at the annual
Broker Owner Conference and at the annual R4 Convention.
Regional Education
Various RE/MAX Regions offer both live and web-based education
specific for your area. Topics range from technology and
motivation to best practices for your business. Check with your
region for more information.
Webinars
RE/MAX offers free training webinars throughout the year,
covering RE/MAX technology services. For schedules, click the
Training Calendar link under the RU tab on Mainstreet.
Many regions also offer their own webinars or classroom training
sessions. Check with your region or visit your regional intranet
for information.
32
Develop the habits, att
& skills of a Peak P
Get a step-by-step action plan to overcome peaks and valle
produce at a consistent, high level. In 16 powerful video ses
Brian Buffini & top producer Joe Niego share their insights,
dialogues and motivation to help you:
GUIDE
Q
Generate m
Q
Close more
Q
Get every b
Q
Become an
Q
Get organiz
In3 just 12 we
RE/MAX age
Are you ready
to take your business
to the next level?
“This year I’ve closed over 40 transactions that
I can directly point to advertising on Zillow.”
John Ames
RE/MAX First Realty, St. George, UT
Call 1-800-954-9189 to get started.
Enjoy the benefits
of working
together
There are many ways the long-standing relationship between Bank of America and RE/MAX® is beneficial to your
business. Here are just a few examples of how working together, we can be even stronger.
Strategic alliances can strengthen your position in the marketplace
Take advantage of special Bank of America® relationships that provide marketing, promotional and space-rental
service agreements to increase your visibility with new and existing customers.
The Bank of America fulfillment oversight team for RE/MAX operates with the goal of closing every
loan on time
Our dedicated team monitors RE/MAX files in progress, allocates resources to help you avoid delays and helps
keep your clients’ loans on track.
Electronic payment processing solutions can help Broker/Owners streamline office operations
Transaction fees are competitively priced, and funds are available as soon as the next business day1 with
detailed transaction reporting.
Bank of America at Work® Program – bankatwork.bankofamerica.com/remax
Find out about the special checking account incentives, auto loan rate discounts, and access to retirement and
education strategies.
To learn more, connect with Russ Foster at 1.303.917.6937 or [email protected],
or visit the Bank of America Agent Resource Center at bankofamerica.com/agentresources
1
After deposit of transactions. Must have a Bank of America Business Checking account. Exceptions may apply. Valid only on Visa,® MasterCard® and Discover® transactions.
This material is solely intended as education and training documentation for real estate professionals and is not intended for consumer use or distribution. Programs, rates,
terms and conditions are subject to change without notice. Bank of America at Work, Bank of America Home Loans and the Bank of America logo are registered trademarks
of Bank of America Corporation. Bank of America, N.A., Member FDIC. Equal Housing Lender. ©2014 Bank of America Corporation. AD-03-14-0426 ARWGX5T9 03-2014
TRAX
ru trax
Get on track with RU.
RU TRAX offers a completely new approach to learning. Each track features a series of activities, training and
engagement, both online and off. Upon completion, you will have gained focused expertise in your chosen area
and a certificate of completion recognizing your efforts.
RE/MAX Quick Start
Whether you are new to RE/MAX or are an established
veteran, start here to learn how to maximize the tools and
resources provided by the No. 1 brand in the industry. This
comprehensive course offers insight on the vast benefits of
RE/MAX affiliation and presents the top 10 RE/MAX tips for
becoming unstoppable in your business.
Introduction to eLearning
What is eLearning, and what does it mean for you?
Implemented by colleges and other educational institutions,
eLearning represents the future of online education. In the
real estate realm, the cutting-edge platform delivers more
engagement, more interactivity and more information.
Building Your Business: Facebook
Take a comprehensive look into the business tools
and opportunities Facebook offers today’s real estate
professionals. This course features “How To’s” from leading
industry experts, testimonials from top RE/MAX producers
who use Facebook, and best practices to maximize the value
of social media in your marketing.
Launch
BM
his eLearning track empowers new RE/MAX Broker/Owners
T
and Managers to get their brokerages up, running and
profitable quickly. You’ll learn goal setting, business planning,
best practices, and the “do’s and don’ts” of recruiting and
retention. Complete this track prior to attending the RE/
MAX Broker 101 course in Denver; you’ll be better prepared to
maximize the experience.
BM
For Broker/Owners and Managers
TRAX
Maximize The RE/MAX Collection
Are you maximizing your potential in the luxury market? This track
provides in-depth information that can help you reach and market
to this lucrative industry segment. Whether you are new to or
experienced in luxury real estate, you’ll learn to take full advantage
of the extensive resources of The RE/MAX Collection.
Online Marketing: Create Your Foundation
A solid online presence is essential in today’s real estate world.
This highly interactive track covers the five key components of
online marketing and the RE/MAX tools that can help. You’ll learn
how to build a website, create multimedia projects, integrate your
marketing strategies and more.
Business Planning: Navigating the Road to Wealth
With no plan, there’s no direction. And with no direction, it’s that
much harder to establish a winning and successful business. A
good business plan will help you set your priorities and put you on
the right track for achieving your goals. This interactive program
offers step-by-step guidance to create a business plan based on
your personal goals and desired income.
Social Media: Driving Real Business
Social media has become a driving force behind the business of
many top producers. Learn where to invest your time and energy
to reap benefits and revenue beyond your expectations. This
introductory course teaches best practices for using Facebook,
Twitter, YouTube, LinkedIn, blogs and Google+ in your business to
lead you to greater success.
RE/MAX LeadStreet®
Exclusive to RE/MAX, LeadStreet manages leads, listings and
clients, while also offering a highly customizable IDX website.
To date, the system has delivered more than 14 million leads to
RE/MAX agents, with no referral fees. Discover all there is to
know about this incredible resource and how to put it to use
in your business.
GUIDE
7
The Download is your place to catch
up on all the latest tech industry
news affecting the real estate
industry today. Weekly videos and
blogs are your window to learning
all the newest trends you can use in
your real estate business.
Holly Mae Odom,
RE/MAX University
Technology Trainer
Watch
Learn
Share
Weekly videos
showcasing what’s new
in the tech world.
Tips and tricks about the
technology used in your
everyday business.
Stories, images or
video with the entire
Download community!
Apps
Products
News
Reviews and howto’s of all the hottest
industry apps.
Experts tell you what’s
hot and what’s not
and why.
Stay current with the
latest tech trends
and rumors.
Visit thedownload.remax.com
Why be
normal!
TM
Supercharge
your career
Normal equals average. Greatness comes from doing things differently.
In an entertaining and eye-opening presentation, keynote speaker Terry
Watson – the “A-ha” guy – offers solutions for improving relationships
with clients and consumers along with ingenious advice for working
smarter, not harder.
SPONSORED BY:
ONE-TIME-ONLY LIVE BROADCAST ON RE/MAX UNIVERSITY
11.20.2014 WITH TERRY WATSON
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140971
VIDEO COURSES
designations and certifications
CRS 200: Business Planning and
Marketing for the Residential Specialist
ABR: Buyer Agency
Buyer agency expert Lynn Madison explores every
aspect of buyer agency, including legal and ethical
implications. This basic course is required of all
ABR candidates.
ABR: Marketing Reboot
This one-day ABR elective revisits branding and relationship
marketing. It covers electronic tools and tactics, including
podcasts, blogs, social media and search engine optimization.
ACP: Accredited Commercial
Professional Course
This comprehensive introduction to commercial
real estate leads to the Accredited Commercial
Professional (ACP) certification. Topics include: estimating
market value, prospecting for listings, the listing presentation,
serving your sellers and working with buyers or tenants.
BreakThrough By Design
This program by real estate guru Tom Ferry homes
in on the insight and teachings of his New York
Times best-seller, “Life! By Design.” You’ll discover
the secrets and strategies of the most successful people in real
estate.
Certified Distressed Property Expert
One of RU’s most popular certification courses,
the CDPE course provides tools and instruction
for working with distressed property buyers and
sellers. You’ll learn how to enter the distressed property market,
connect with investors and market your expertise.
This advanced CRS course focuses on budgeting
and cost analysis, prospecting techniques and
personal promotion strategies. You’ll need a standard calculator
to participate.
CRS 201
Frank Serio (CRS) gives you the skills to conduct a successful
listing presentation, price a home to sell, market more effectively
and close the transaction.
CRS: Teams
Real estate coach Tom Ferry hosts a panel discussion covering
all areas of team formation. You’ll gain invaluable insight on the
entire process, from finding the right help to getting the most
out of the people you eventually hire.
Military Residential Specialist
Stand out as an expert helping military families
move. The Military Residential Specialist (MilRES)
designation gives you the skill and knowledge to
accommodate the special circumstances of military members in
their home transactions.
Peak Producers
Develop the habits, attitude and skills of a Peak
Producer in this 12-week training program featuring
Brian Buffini. You’ll learn how to close more
transactions, overcome peaks and valleys in your income, get
buyers off the fence, negotiate like a pro, and much more.
Certified Investor Agent Specialist
Short Sales & Foreclosure Resource
Don’t miss the lucrative opportunities from working
with investors. This course equips you with the tools
to guide both experienced and rookie investors
through the real estate investment process.
Gain confidence in dealing with short sales and
foreclosures in this NAR course, presented by
REBAC (Real Estate Buyer’s Agent Council).
Certified Luxury Home Marketing
Specialist
SRES: Seniors Real Estate Specialist
The CLHMS designation helps position you as an
expert and the agent-of-choice in the luxury home
market. Prior to registering, check with the Institute for Luxury
Home Marketing to see if your transactions meet performance
criteria.
The SRES designation provides insight for working
with senior buyers and sellers, emphasizing the
unique challenges and opportunities posed by this
demographic. Course participants receive elective credit toward
the ABR designation.
Certified New Home Specialist
Achieve success in new-home sales and marketing.
Dennis Walsh covers builder/broker relations, market
research, sales and marketing strategies, and more.
Upon successful completion, you earn the CNHS certification as
well as one elective CRS credit.
Check it Out!
Purchasing and accessing designation and certification
courses is easy.
Through the RU payment system, you can receive your
coursework via FedEx or save money by downloading
the materials and printing yourself.
Simply click on your desired course to place it in your
shopping cart and follow the steps through checkout.
Click and start learning today!
VIDEO COURSES
VIDEOS
other training resources
The CE Shop
RE/MAX is the first major real estate franchisor to
team up with The CE Shop to provide state-specific
continuing education courses for U.S. Associates.
The company offers approved online CE courses in every state
that accepts CE credits earned online. Visit remax.theceshop.com
for more information.
REALTOR® University
RE/MAX Commercial®:
The How-To Series
Presented by industry expert and consultant Mike
Lipsey, this 8-module series offers a comprehensive
look into commercial real estate and how to overcome the
challenges facing the industry. Topics covered include:
negotiating, selling by phone, closing deals, being a tenant
representative, executive summaries and more.
NAR’s exclusive provider of online courses,
REALTOR® University offers more than 400 hours
of real estate education and professional continuing
education. Its catalog of more than 65 courses covers a huge
array of topics. For more information, visit
learninglibrary.com/remax.
Join the more than 75,000 Associates who have
completed designation or certification classes through
RE/MAX University. It couldn’t be more convenient.
Simply register and then view the course online in your
home or office – or anywhere else – on your computer,
TV or selected mobile device.
Advanced Training
Distressed Properties • Investors • Residential
Commercial • Green Real Estate • Luxury Homes
Seniors • Social Media • International • New Homes
For more information, call (888) 720-5192 or email [email protected].
VIDEOS
business operations
(120 titles)
Categories: Bank of America, Financial Planning, Legal Issues, Mergers and Acquisitions, Office
Concepts, Time Management
NEW
NEW
NEW
21st Century Leadership
Brainstorming With an Idea
Board
Business Plan – Tom Ferry
Is your leadership approach dated
in today’s industry? Learn the latest
techniques for motivating and inspiring
your agents – and forever change the
way you manage your office. (47:30) BM
Get your agents thinking creatively by
holding a brainstorming session with
an “idea board.” By writing down and
sharing ideas, agents work together to
grow their individual businesses. (3:36)
Having a written business plan can make
a substantial difference for you and your
agents. Coach Tom Ferry covers the top
10 components every business plan must
contain to be successful. (5:45) BM
BM
NEW
NEW
Providing and Promoting
Education
The Real Estate Playbook: How
to Grow Your Business by 40%
in 12 months
Smart, educated agents are key to
a brokerage’s success. Some top
Broker/Owners discuss the education
opportunities they offer and how they
encourage agents to attend. (3:53) BM
buyers
Travis Robertson provides a look inside
the playbook of top-producing agents.
You’ll discover how others skyrocketed
their businesses without sacrificing their
personal lives. (57:52) BM
Maximize Your Net
Increasing your profitability seldom
requires a complete office overhaul.
Discover profit centers you may be
overlooking along with tweaks that
increase office efficiencies. (55:30) BM
(35+ titles)
NEW
NEW
NEW
Attracting Buyers and Sellers
Using Video
Buy What You Can Sell
Working With Affluent Buyers
in the Luxury Market
Video enables you to connect with
customers on an entirely different level
than print or other still media. Learn
more about the many benefits of using
video in your business. (3:32)
BM
For Broker/Owners and Managers
Good buyer agents keep their clients’
long-term needs and wants in mind
when viewing properties. Learn more
about finding homes that will be easier
to sell when the time comes. (4:18)
Anne Miller with The RE/MAX Collection
details the education, marketing tools
and advertising opportunities for luxury
agents available through the program.
(3:55)
VIDEOS
community citizenship
(9 titles)
NEW
Motorcycle for Miracles
Community Involvement
Associate Bruce Johnson and his
daughter Holly rode a motorcycle from
Canada to Costa Rica to raise money for
Children’s Miracle Network. Hear more
about their incredible journey. (4:33)
Top 100 agents share their insights on
the importance of giving back to the
communities that support them. (3:54)
distressed properties
Tina McDonough Profile
and Interview
For the past six years, Tina McDonough
has led a fundraising team in the fight
against breast cancer. In this touching
profile, she discusses her passion for
helping others. (5:30)
(70+ titles)
Categories: BPOs, Property Management, REOs, Short Sales
NEW
Distressed Properties and the
Recovering Market
Robert Young from Citigroup provides
insight on the housing recovery and
discusses the implications for real estate
professionals. (46:55)
FSBO Short Sale Script
Distressed property expert Alex Charfen
offers practical advice and scripts for
reaching out to distressed property
owners who are attempting to sell
without a real estate agent. (1:58)
BM
For Broker/Owners and Managers
Courting Asset Managers
Creating a Powerful Credit Profile
Several REO Specialists discuss their
marketing strategies. Tips include being
aggressive in your promotions and
treating asset managers as you would
your best clients. (5:53)
Learn the inner workings of credit from
financial services industry expert Jeff
Mandel. You could increase the chances of
your clients’ loans being approved. (4:29)
Short Sales: A Negotiator’s
Perspective
Shawn Morgan gives a lender’s
perspective on the short sale process.
He stresses the importance of due
diligence and communication between
agents, buyers and sellers. (4:19)
GUIDE
13
VIDEOS
international
(170+ titles)
Categories: Australia/New Zealand, Europe, Latin America/Caribbean, Spanish and
Portuguese Programming
NEW
Elimina Estos Miedos al
Fracaso y al Éxito
Austria: Recruiting & Retention
Este es uno de los videos más
importantes que puedes ver para
mejorar tu negocio. Realmente
puede eliminar las barreras que están
limitándote para alcanzar tu máximo
potencial. (03:53) PL SL
Andreas Reindl of RE/MAX Immocenter
in Vöcklabruck, seeks out prospects
among salespeople in other industries.
He keeps existing agents happy with a
fun atmosphere in his office. (3:29)
Germany: Marktdominanz über
Allgemeine Schilder und Flyer
In this German-language discussion,
Harry Elgass of RE/MAX Best Advice in
Mannheim describes how to dominate
your market through a strategic sign
and flyer campaign. (3:31)
Habits for Success (Parts 1-4)
Italy: Reclutamento
Malta: Marketing
Learn some surprisingly simple habits
of RE/MAX top producers. Apply their
strategies to your business, then see the
results for yourself. (Part 1 – 4:35) (Part
2 – 5:03) (Part 3 – 4:39) (Part 4 – 5:20)
In this Italian-language presentation,
Massimo Minoletti of RE/MAX
Lagoimmobilien in Cannobio offers his
best recruiting tips. (5:50)
RE/MAX Malta Region Owner Kevin
Buttigieg offers a number of marketing
tips, including using the RE/MAX name,
optimizing SEO and practicing good
old-fashioned networking. (3:10)
Netherlands: Rekruteren en
Begeleiden
Slovakia: Networking Inside
and Outside the Office
Success in Changing Markets
(Subtitled in Spanish)
In this Dutch-language presentation,
Gerda Mooy of RE/MAX Success
Makelaars in Schagaen discusses
how she approaches recruiting and
mentoring agents. (2:02)
Tatiana Chura of RE/MAX Dyanamic in
Bratislava holds regular meetings with
her agents to provide training and keep
communication open. (2:34)
Dave Liniger outlines the 10 techniques
every Broker/Owner must adopt to be
profitable in today’s market. (3:58) BM
PL SL
SL
Available in Spanish
PL
Available in Portuguese
BM
For Broker/Owners and Managers
VIDEOS
Learn to work knowledgeably and
professionally with commercial clients
and fellow commercial practitioners.
Course Topics Include:
Estimating Market Value • Prospecting for
Commercial Listings • Commercial Listing
Presentations • Serving Your Sellers •
Working With Commercial Buyers or Tenants
For more information, call (888) 720-5192
or email [email protected].
SL
Understanding people of all ages can lead to more
business and more closings. And the Seniors Real
Estate Specialist (SRES) designation will teach you
everything you need to know about serving older
For Broker/Owners and Managers
buyers and sellers. Learn. Earn. RU. Register today.
Available in Spanish
BM
GUIDE
15
VIDEOS
marketing and prospecting
(100+ titles)
Categories: Leads, Personal Promotion, Social Media, Strategies
NEW
NEW
NEW
Integrate Online Marketing
Marketing With YouTube
Unique Personal Promotion
RE/MAX Senior Social Media Manager
Cory Vasquez highlights a few simple
ways to maximize your online presence.
(3:11)
Texas Associate Kimberly Harding
markets heavily with social media,
especially YouTube. Social media makes
a big impact for her business – and her
clients love it, too. (03:22)
Use a consistent approach in your
promotions that reflects your
personality. Wyoming Affiliate Steve
Prescott shares this and other tips for
creating a winning campaign. (2:52)
Connecting Your Sphere
How to Convert Online Leads
on Trulia
NEW
Using Video to Promote
Your Listings: An Agent’s
Perspective
Discover a winning, three-step process
to attract more listings, sell those
listings faster and increase your
profitability. (55:30)
Marketing Strategies From the
World’s Top Agents
It’s frustrating to see less experienced
agents generate more income than you.
Through real-world case studies, Travis
Robertson reveals strategies from some
of the world’s top agents. (56:52)
Host a monthly luncheon with key
community members to keep your name
visible in your community. Here’s how to
get started. (3:37)
Prospecting for Success
Yesterday’s prospecting techniques
simply don’t cut it in today’s real estate
world. Discover how to effectively target
top producers in your area – and then
attract them to your business. (61:51) BM
Trulia has several built-in tools to help
you stay ahead of online leads. Learn
some best practices, including how to
create a “conversation map” to quickly
engage your leads. (2:18)
VIDEOS
motivational
(55+ titles)
NEW
NEW
NEW
21st Century Leadership
2014 RE/MAX R4 Opening
General Session
Igniting the Compound Effect
Is your leadership approach dated in
today’s fast-paced industry? Learn the
latest techniques for motivating and
inspiring your agents – and forever
change the way you manage your office.
(47:30) BM
In this welcome to the 2014 RE/MAX
R4 Convention, RE/MAX leaders and
industry experts host a motivational
session that can help re-energize your
business. (2:05:57)
Author Darren Hardy discusses proven
strategies for success. You’ll discover
how to change success-robbing
behavior to success-creating behavior.
(68:32)
NEW
The Real Estate Playbook:
How to Grow Your Business by
40% in 12 Months
Travis Robertson provides a look inside
the playbook of top-producing agents.
You’ll discover how others skyrocketed
their businesses without sacrificing their
personal lives. (57:52) BM
Brian’s Top Tips on Leadership
Coach Brian Buffini discusses the
characteristics of top leaders, detailing
the five traits that can help team leaders
guide their teams to success. (6:10)
Lead Your Agents to Greatness
Role-Play: Sign Calls
Discover new ideas for motivating and
encouraging your agents to reach their
full potential. (4:32) BM
With RE/MAX, your sign calls go
directly to you. So be sure to educate
your clients on your the value of a
RE/MAX sign in their yard. (1:55)
BM
For Broker/Owners and Managers
The Difference Between Good
and Great
Richard Robbins says great
businesspeople do what they do all the
time, while good businesspeople do
what the great ones do only some of
the time. Learn how the good become
the best. (4:22)
GUIDE
17
VIDEOS
recruiting
(185+ titles)
Categories: Building Your Hit List, Cultivating Relationships, Selling the Brand,
Viral Recruiting Messages
NEW
NEW
NEW
Apples to Apples Income
Comparison
Crafting the ROI Statement
Making the Call
In this role play, find out how creating
a Return On Investment Statement can
help you more effectively communicate
the unique value of your office to
recruits. (7:15) BM
It’s not always easy to pick up the phone
and make recruiting calls. Learn how
using scripts and dialogues provided
by RE/MAX University can help you
overcome “call reluctance.” (6:56) BM
Competitive Intelligence
Recruiting the Next Generation
To be an effective recruiter, you need
to know what the competition is up
to. RE/MAX Competitive Intelligence
provides data on competitors to help
you. (5:51) BM
Real estate coach Travis Robertson
offers tips and strategies for building
your brokerage by targeting Millennials,
the largest generational workforce since
the Baby Boomers. (58:10) BM
Many agents don’t realize how much
they pay in broker fees. When talking
with prospects about RE/MAX, compare
fee structures in a way that’s easily
understandable. (4:58) BM
NEW
Providing and Promoting
Education
Smart, educated agents are key to
a brokerage’s success. Some top
Broker/Owners discuss the education
opportunities they offer and how they
encourage agents to attend. (3:53) BM
The Recruiting Revolution
Join Richard Robbins in a powerful
recruiting session. Rather than recruiting
by “selling,” discover how to more
effectively communicate the value of
what you offer. (1:01:20) BM
BM
For Broker/Owners and Managers
Round-Table Recruiting and
Retention
A group of Denver Broker/Owners hosts
round-table discussions on various
topics with their offices. These forums
help the brokers establish a winning,
collaborative work environment. (4:17) BM
VIDEOS
referrals
(25+ titles)
NEW
NEW
Building Your Referral Network
Generating Referrals
Find out how providing excellent
service, leveraging social media and
establishing a stellar reputation can lead
to a booming referral business. (3:12)
Colorado agent Brandon Tompkins uses
a localized strategy, which includes
hosting a weekly coffee group, to stay
engaged with his community and build
a strong referral network. (3:07)
Handing Off and Following Up
on Leads
How to Work Referrals
Referrals: The Lost Art
Using real-life examples, real estate
expert Judy LaDeur explains a new
approach for receiving solid referrals
from your clients. (3:01)
Rediscover the lost art of providing
incredible customer service to boost
your referrals. Learn tips and strategies
that will get your phone ringing. (4:43)
Brian Buffini offers tips for passing
along leads to team members. He
suggests using scripts when speaking
with clients to let them know they will
be assisted by specialists. (6:32)
retention
Facebook, Technology and
Referrals
How effective are you in reaching
today’s consumers? Top 100 Agents
share strategies for using social media
and the latest technology to gain more
referral business. (4:35)
(50+ titles)
NEW
NEW
Create a Retention Strategy
that Works
Office Culture: Inspiring Your
Agents
Retention: Why Would an
Agent Leave My Office?
Real estate coach Judy LaDeur
discusses the “Three Rs” for brokers to
build their business: recruiting, retention
and relationship building. (54:31) BM
How do you create a winning office
culture that attracts agents? Indiana
Broker/Owner Jimmy Dulin says you
must do three things: inspire, create and
support. (3:34) BM
Pennsylvania Broker/Owner David
Bershad says if you retain good agents,
they’ll recruit for you. Learn more in his
insightful presentation. (51:43) BM
BM
For Broker/Owners and Managers
GUIDE
19
VIDEOS
ru originals
(60+ titles)
Categories: 60 Minutes with RE/MAX, RE/MAX Coaching Hall of Fame
NEW
NEW
NEW
Dane Rickard Profile and
Interview
Kim Stephens Profile and
Interview
Sarah Craner Profile and
Interview
Dane Rickard knows after stints at
Keller Williams, Coldwell Banker and an
independent firm, he’s found a place
where he can truly thrive: RE/MAX.
(3:02)
Kim Stephens, a top-producing agent
in Denver, understands the power of
market presence. She discusses this and
other reasons she left Keller Williams for
RE/MAX. (10:42)
Sarah Craner, a successful Colorado
agent and multitasking mom of four,
says leaving Metro Brokers and joining
RE/MAX has made it possible to have
it all. (9:59)
sales skills
(30+ titles)
Categories: Negotiating and Objections
NEW
Connecting With Young
Consumers
Ginger Wilcox of Trulia offers strategies
for connecting with the next generation
of homebuyers and sellers. She
discusses their behavioral patterns and
how to capture them as clients. (41:42)
Dominate Your Market by
Setting Yourself Apart From
Your Competitors
Coach Craig Proctor explains how
having a unique selling proposition can
attract customers and set your business
apart in the marketplace. (52:30)
How Do You Sell a Buyer the
First Time?
How to Dramatically Improve
Your Production
Discover strategies for finding the right
home for your buyers the first time you
take them out for a tour. You’ll save time
and energy, while making your clients
happy. (3:53)
Learn invaluable buyer and seller
strategies that can lift your production
and number of closed deals to new
levels. (1:39:12)
Don’t Ask, Don’t Sell
There are two ways to close a listing
presentation: the aggressive way and
the assertive way. Learn strategies for
communicating with prospective clients
and asking to represent them. (4:03)
Nudging a Prospect
Richard Robbins discusses four factors
that influence whether a prospect will
move forward with you. (4:05)
VIDEOS
sellers
(80+ titles)
Categories: Home Staging, Listing Presentations, Pricing
NEW
NEW
NEW
Fit to Sell: Deal Makers for
Home Buyers
Fit to Sell: Preparing Your
Home for the Right Buyer
Providing Tools to Sell Quickly
and for Best Value
Paying extra attention to key areas of a
home creates interest. A nice kitchen,
bathroom, flooring and curb appeal can
help sell properties quickly – and for top
dollar. (2:25)
Are you targeting the right buyers
for your listings? Help your sellers
determine, and prep their house for,
the right audience – empty nesters,
newlyweds, growing families, etc. (1:29)
You can’t change a home’s location
or
price range, but staging it, cleaning it
up and providing hints of an upscale
lifestyle will help it sell quickly at a
favorable price. (2:42)
social networking
(50+ titles)
Categories: Facebook, YouTube
NEW
NEW
NEW
Should You Have Two
Facebook Profiles?
The Very Visual Online World
Where to Get Started in
Social Media
Learn benefits – and detriments – of
having one Facebook profile for clients
and another for friends and family. (2:13)
Tech expert Katie Lance discusses
the use of photos and videos in social
media, with strategies for highly visual
social networks such as YouTube,
Pinterest and Instagram. (40:20)
Social media can be overwhelming.
Do you start with Facebook? Video?
Blogging? Learn a few simple steps for
making the leap into the world of social
media. (3:00)
NEW
3 Ways to Build Relationships
via Facebook
Facebook can be an excellent tool to
build relationships with potential clients.
Learn three effective strategies for
getting started and maintaining your
Facebook connections. (4:12)
Connecting with Today’s
Mobile and Tech Savvy
Consumer
Today’s technology offers invaluable
insight into consumer behavior.
Learn tips, tricks and techniques for
connecting with today’s mobile and
tech-savvy consumer. (61:52)
GUIDE
21
VIDEOS
Register and pay online through MyRU.
SL Available
BM For Broker/Owners and Managers
in Spanish
* Plus $14.97
Shipping
and Handling.
Tom Ferry
(888) 866-3377
www.yourcoach.com
VIDEOS
teams
(80 titles)
Categories: Building Teams, Leadership, Team Models, Teams Management
NEW
Creating a Team
If you’re looking to form a team, be sure
to consider your professional goals.
Listen as Team Leaders discuss their
team model, and how and why they put
their team together. (3:13)
technology
6 Characteristics of a
Championship Team
Learn six common characteristics
shared by successful teams. (3:39)
To Team or Not to Team
If you’re conducting all the business
you can personally handle but are still
looking to expand your operations,
forming a team could be the solution
you seek. (52:19)
(130+ titles)
Categories: Google Tools, LeadStreet, Website Design
NEW
Boost Visibility of Your Listings
on Trulia
Connect with Internet-Savvy
Consumers
Design Center Update
Learn how to optimize your listings
for Trulia’s search results. A few
tips: Provide a thorough property
description, upload multiple photos and
highlight your open houses. (2:37)
Most consumers search for properties
online before consulting an agent.
CoreLogic will help you discover the
tools to serve those who have already
done their homework. (43:10)
Going Mobile: The Latest and
Greatest Strategies
Google Analytics, Goggles
and Docs
Top Mobile Apps and
Technologies
Is your mobile strategy as effective as
it should, or could, be? Tech expert Max
Pigman uncovers the latest apps and
mobile technologies to elevate your real
estate marketing. (61:43)
Got Google? Learn about three free
Google tools that can help you finetune your marketing and simplify your
business. (9:01)
Learn to easily put together detailed
floor plans, create and post 360-degree
marketing images from your phone, and
shoot, edit and upload video tours in
minutes. (61:23)
The RE/MAX Design Center recently
received a facelift. Take a look at what
the new user interface has to offer.
(7:22)
GUIDE
23