EDUCATION - RE/MAX 200 Realty

Peak
Producers
MilRES
BreakThrough
By Design
CRS
SRES
CLHMS
CDPE
CNHS
OPEN YOUR EYES TO
INDUSTRY-LEADING
ABR
EDUCATION
ACP
RE/MAX UNIVERSITY Vo l . 1 , 2 0 1 4
WELCOME
Peak
Producers
index
MilRES
BreakThrough
By Design
3
Overview
CRS
SRES
CLHMS
CDPE
CNHS
OPEN YOUR EYES TO
ABR
INDUSTRY-LEADING
EDUCATION
ACP
6
RU TRAX
eLearning System
10
Video Courses
Designations and Certifications
RE/MAX UNIVERSITY Vo l . 1 , 2 0 1 4
Guide Your Business and
Clients With Confidence
At its core, RE/MAX is a group of outstanding
professionals committed to working hard to
produce outstanding results for their customers –
and, in turn, themselves.
This same principle provides the foundation for the
industry-leading education at RE/MAX University.
RU programming serves you on two important
levels. First, it provides you with tools and knowhow to successfully grow your business. Second, it
gives you the confidence to guide your clients to a
successful home sale or purchase.
12
Videos
By Category
26
Classroom
Management Education
28
Classroom
Regional Education Events
30
Webinars
RE/MAX Webinars
Equip yourself with the knowledge that leads to a
successful, rewarding career – and develop the skills
to provide stellar service your clients desire and
deserve.
With live events, interactive eLearning courses and
more than 1,000 videos, there’s RU programming
for every niche. It’s available when you want it and
where you want it – 24/7 on your TV, computer and
mobile device.
Open your eyes and take a closer look at this RU
Guide. You’ll discover opportunities to improve your
business and help your clients on every page.
brought to you by
OVERVIEW
RE/MAX University: The more
you learn, the more you earn.®
Turn to the following sections for full schedules and descriptions.
Education TRAX
RU TRAX presents an interactive, personalized approach to
learning. The step-by-step coursework provides you with expertise
in areas such as business planning, social media and more. The
courses involve both online and offline engagement.
Video Courses – Designations
and Certifications
11
Earn a designation or certification at your convenience. More than
25 courses are available via video, including extensive distressed
property education. A new online payment system makes paying
for and accessing these programs easier than ever.
Video Programming
The RU video library features more than 1,000 titles. A wide
assortment of “Quick Hit” videos offers tips, motivation and
refreshers in a compact package. Long-form programming –
covering all facets of real estate productivity – is also available.
22
Management Education
RE/MAX University hosts live instruction specifically for
Brokers and Managers. These multi-day sessions offer guidance
on business basics, as well as more-advanced education. Sessions
are held at RE/MAX World Headquarters in Denver, at the annual
Broker Owner Conference and at the annual R4 Convention.
Regional Events
Various RE/MAX Regions offer both live and web-based education
specific for your area. Topics range from technology to motivation
to best practices for your business. Check with your region for
more information.
26
Management
Education
Webinars
RE/MAX offers free training webinars throughout the year,
covering services such as the RE/MAX Design Center, LeadStreet®,
remax.com® and RE/MAX Mainstreet®. For schedules, click the
Training Calendar link under the RU tab on Mainstreet.
Many regions also offer their own webinars or classroom training
sessions. Check with your region or visit your regional intranet
for information.
GUIDE
3
The Download is your place to catch
up on all the latest tech industry
news affecting the real estate
industry today. Weekly videos and
blogs are your window to learning
all the newest trends you can use in
your real estate business.
Watch
Learn
Share
Weekly videos
showcasing what’s new
in the tech world.
Tips and tricks about the
technology used in your
everyday business.
Stories, images or
video with the entire
Download community!
Apps
Products
News
Reviews and howto’s of all the hottest
industry apps.
Experts tell you what’s
hot and what’s not
and why.
Stay current with the
latest tech trends
and rumors.
Visit thedownload.remax.com
Let us help you build your business
Here’s to our continued commitment to success in 2013. Let’s build on our long-standing
relationship and create an even stronger one. We can accomplish this together through:
• A variety of strategic alliances that can help you manage and grow your business
• Short Sale outreach programs, a dedicated escalation web tool and online education at the
Bank of America Agent Resource Center
• Bank of America Merchant Services electronic payment processing solutions that can help
Broker Owners streamline office operations
• Bank of America at Work® program for RE/MAX affiliates*
If you’d like to learn more about how we can work together to build your business, please contact
Shay Shearer, National Relationship Executive, at 1.502.287.2675 or [email protected].
Visit the Bank of America Agent Resource Center at bankofamerica.com/agentresources for tools and
information to help you manage and grow your business.
* Eligibility for the Bank of America at Work® program terminates when (a) you terminate your relationship with the sponsoring company or organization or (b) the sponsoring company’s or organization’s
Bank of America at Work® program plan is terminated by either the company or organization or Bank of America, at which time rates and fees will revert to the current rates and fees as stated in the
Personal Schedule of Fees.
Equal Housing Lender. ©2013 Bank of America Corporation. Credit and
THIS INFORMATION IS NOT INTENDED OR AUTHORIZED FOR CONSUMER DISTRIBUTION. Bank of America, N.A., Member FDIC.
collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. All trademarks are the property
of Bank of America Corporation or their respective owners. Bank of America and other advertised companies are separate entities; each is independently responsible for its products, services and incentives.
AD-05-13-0505 05-2013 AR2C830D
TRAX
ru trax
Get on track with RU.
RU TRAX offers a completely new approach to learning. Each track features a series of activities, training and
engagement, both online and off. Upon completion, you will have focused expertise in your chosen area and a
certificate of completion recognizing your efforts.
RE/MAX Quick Start
Whether you are new to RE/MAX or an established veteran, start
here to learn how to maximize the tools and resources provided
by the No. 1 brand in the industry. This comprehensive course
offers insight on the vast benefits of RE/MAX affiliation and
presents the top 10 RE/MAX tips for becoming unstoppable in
your business.
Introduction to eLearning
What is eLearning, and what does it mean for you? Implemented
by colleges and other educational institutions, eLearning
represents the future of online education. In the real estate realm,
the cutting-edge platform delivers more engagement, more
interactivity and more information.
Building Your Business: Facebook
Take a comprehensive look into the business tools and
opportunities Facebook offers today’s real estate professionals.
Included are explosive stats, “How To’s” from leading industry
experts, testimonials from top RE/MAX producers who use
Facebook, and best practices to validate and dollarize the value of
social media in your marketing.
Launch
BM
his eLearning track empowers new RE/MAX Broker/Owners
T
and Managers to get their brokerages up, running and profitable
quickly. You’ll learn goal setting, business planning, best practices,
and the “do’s and don’ts” of recruiting and retention. Complete
this track prior to attending the RE/MAX Broker 101 course in
Denver; you’ll be better prepared to maximize the experience.
BM
For Broker/Owners and Managers
TRAX
Maximize The RE/MAX Collection
Are you maximizing your potential in the luxury market? This track
provides in-depth information that can help you reach and market
to this lucrative industry segment. Whether you are new to or
experienced in luxury real estate, you’ll learn to take full advantage
of the extensive resources of The RE/MAX Collection.
Online Marketing: Create Your Foundation
A solid online presence is essential in today’s real estate world.
This highly interactive track covers the five key components of
online marketing and the RE/MAX tools that can help. You’ll learn
how to build a website, create multimedia projects, integrate your
marketing strategies and more.
Business Planning: Navigating the Road to Wealth
With no plan, there’s no direction. And with no direction, it’s that
much harder to establish a winning and successful business. A
good business plan will help you set your priorities and put you on
the right track for achieving your goals. This interactive program
offers step-by-step guidance to create a business plan based on
your personal goals and desired income.
RE/MAX University Certified Advisor
BM
Understanding the many demands Brokers/Owners and Managers
face daily, RE/MAX University developed this course to empower
you to lead and guide your teams. As a RE/MAX University
Certified Advisor, you’re a skilled education facilitator, with access
to tools and resources to maximize the core RU curriculum for
your agents.
Mining for Prospects
Keeping clients in your pipeline is critical for any real estate
business. This course provides techniques to sharpen your skills
and build your business through prospecting. Combine the
influence of past buyers and sellers with the power of the
RE/MAX brand, tools and resources – and enjoy the success
you deserve.
GUIDE
7
TRAX
ru trax
continued...
Social Media: Driving Real Business
Social media has become a driving force behind the business of
many top producers. Learn where to invest your time and energy
to reap benefits and revenue beyond your expectations. This
introductory course teaches best practices for using Facebook,
Twitter, YouTube, LinkedIn, blogs and Google+ in your business to
lead you to greater success.
Diving Into Distressed Properties
Distressed properties still comprise a significant percentage of
today’s housing market and are predicted to do so for the next
few years. If you’re not working this segment, you’re missing out.
This course introduces you to foreclosures, REOs, short sales and
more, to create an additional stream of income for your business.
RE/MAX LeadStreet®
With more than 13 million referral-fee-free leads delivered to
date, LeadStreet provides you with an enormous competitive
advantage. LeadStreet recently received a makeover of
enhancements and upgrades, making the system more robust
than ever. Learn what’s different and gain expertise in the
powerful new functionality.
TRAX
build referral
power
make a
commercial
connection
Call and introduce yourself to a RE/MAX
Commercial Practitioner today.
You’ll have a specialist ready and able to close
your commercial leads – and a potential new
source of residential referrals.
Connect with a RE/MAX Commercial Practitioner.
remaxcommercial.com
©2014 RE/MAX, LLC.
Each office independently owned and operated. 131201
VIDEO COURSES
designations and certifications
CRS 200: Business Planning and
Marketing for the Residential Specialist
ABR: Buyer Agency
Buyer agency expert Lynn Madison explores every
aspect of buyer agency, including legal and ethical
implications. This basic course is required of all
ABR candidates.
ABR: Marketing Reboot
This one-day ABR elective revisits branding and relationship
marketing. It covers electronic tools and tactics, including
podcasts, blogs, social media and search engine optimization.
ACP: Accredited Commercial
Professional Course
This comprehensive introduction to commercial
real estate leads to the Accredited Commercial
Professional (ACP) certification. Topics include: estimating
market value, prospecting for listings, the listing presentation,
serving your sellers and working with buyers or tenants.
BreakThrough By Design NEW
This latest program by real estate guru Tom Ferry
homes in on the insight and teachings of his New
York Times bestseller, “Life! By Design.” You’ll
discover the secrets and strategies of the most successful people
in real estate.
Certified Distressed Property Expert
One of RU’s most popular certification courses,
the CDPE provides tools and instruction for working
with distressed-property buyers and sellers. You’ll
learn how to enter the distressed property market, connect with
investors and market your expertise.
Certified Investor Agent Specialist
Don’t miss the lucrative opportunities from working
with investors. This course equips you with the tools
to guide both experienced and rookie investors
through the real estate investment process.
Certified Luxury Home Marketing
Specialist
The CLHMS designation helps position you as an
expert and the agent-of-choice in the luxury home
market. Prior to registering, check with the Institute for Luxury
Home Marketing to see if your transactions meet performance
criteria.
Certified New Home Specialist
Achieve success in new-home sales and marketing.
Dennis Walsh covers builder/broker relations, market
research, sales and marketing strategies, and more.
Upon successful completion, you earn the CNHS certification as
well as one elective CRS credit.
This advanced CRS course focuses on budgeting
and cost analysis, prospecting techniques and
personal promotion strategies. You’ll need a standard calculator
to participate.
CRS 201
Frank Serio (CRS) gives you the skills to conduct a successful
listing presentation, price a home to sell, market more effectively
and close the transaction.
CRS: Teams
Real estate coach Tom Ferry hosts a panel discussion covering
all areas of team formation. You’ll gain invaluable insight on the
entire process, from finding the right help to getting the most
out of the people you eventually hire.
I.R.E.S.
The International Real Estate Specialist certification
helps you successfully close transactions between
U.S. and international clients. Learn to market
properties anywhere and gain insight into working with clients
around the world.
Military Residential Specialist
Stand out as an expert helping military families
move. The Military Residential Specialist (MilRES)
designation gives you the skill and knowledge to
accommodate the special circumstances of military members in
their home transactions.
Peak Producers
Develop the habits, attitude and skills of a Peak
Producer in this 12-week training program featuring
Brian Buffini. You’ll learn how to close more
transactions, overcome peaks and valleys in your income, get
buyers off the fence, negotiate like a pro, and much more.
Short Sales & Foreclosure Resource
Gain confidence in dealing with short sales and
foreclosures in this NAR course, presented by
REBAC (Real Estate Buyer’s Agent Council).
SRES: Seniors Real Estate Specialist
The SRES designation helps you work with senior
buyers and sellers, emphasizing the unique
challenges and opportunities posed by this
demographic. Course participants receive elective credit toward
the ABR designation.
Check it Out!
Purchasing and accessing designation and certification
courses is now easier than ever.
Through the new RU payment system, you can
receive your coursework via FedEx or save money by
downloading the materials and printing yourself.
Simply click your desired course to place it in your
shopping cart and follow the steps through checkout.
Click and start learning today!
VIDEO COURSES
VIDEOS
other training resources
The CE Shop
RE/MAX is the first major real estate franchisor to
team up with The CE Shop to provide state-specific
continuing education courses for U.S. Associates.
The company offers approved online CE courses in every state
that accepts CE credits earned online. Visit remax.theceshop.com
for more information.
REALTOR® University
RE/MAX Commercial®:
The How-To Series NEW
Presented by industry expert and consultant Mike
Lipsey, this 8-module series offers a comprehensive
look into commercial real estate and how to overcome the
challenges facing the industry. Topics covered include:
negotiating, selling by phone, closing deals, being a tenant
representative, executive summaries and more.
NAR’s exclusive provider of online courses,
REALTOR® University offers more than 400 hours
of real estate education and professional continuing
education. Its catalog of more than 65 courses covers a huge
array of topics. For more information visit
learninglibrary.com/remax.
Join the more than 75,000 Associates who have
completed designation or certification classes through
RE/MAX University. It couldn’t be more convenient.
Simply register and then view the course online in your
home or office – or anywhere else – on your computer,
TV or selected mobile device.
Advanced Training
Distressed Properties • Investors • Residential
Commercial • Green Real Estate • Luxury Homes
Seniors • Social Media • International • New Homes
For more information, call (888) 720-5192 or email [email protected].
VIDEOS
business operations
(120 titles)
Categories: Bank of America, Financial Planning, Legal Issues, Mergers and Acquisitions, Office
Concepts, Time Management, “Unfair Advantage” series
NEW
NEW
NEW
4 Compelling Reasons
to Use Google Plus
Boost Visibility to Your Listings
on Trulia
Maximize Your Net Profit
Google Plus has a number of advantages
for businesses. Chris Smith of Inman
News and social media consultant Katie
Lance cover a few of the benefits of this
highly useful resource. (5:55)
Learn how to optimize your listing
placement in Trulia’s search results. A
few tips: Provide thorough property
descriptions, upload multiple photos
and highlight your open houses. (2:37)
Increasing your profitability seldom
requires a complete overhaul. Discover
profit centers you may be overlooking
and tweaks you can make to increase
office efficiencies. (55:30) BM
NEW
Sharing Documents Using
Google Drive
Establish a Business Plan
for Success
Financial Planning for Business
Success
Learn the basics of Google Drive and
sharing files in “the cloud” with your
team and clients. Understand what
it means to work in the cloud, and
discover a few tips for making it easy.
(3:53)
When there’s no plan, there’s no
direction. Learn effective tracking and
accountability procedures, and discover
the five must-have strategies that
deliver results every time. (42:45) BM
In this special edition of the RE/MAX
Coaching Hall of Fame, RE/MAX
Chairman and Co-Founder Dave Liniger
gives financial planning insights and tips
for all stages of your career. (28:31)
Client and Referral Thank-You’s
Open Home Pro For iPhone is a
Game Changer
buyers
(35+ titles)
NEW
Connecting With Young
Consumers
Ginger Wilcox of Trulia describes how to
reach out to Millennial, or “Generation
Y,” homebuyers and sellers. Learn to
speak their language and attract them
as clients. (41:15) BM
BM
For Broker/Owners and Managers
Top 100 Agents share top tips for
thanking clients and referrals. From gift
baskets to dinners, the key is to connect
with them in a way that makes them
remember you. (3:31)
Creating and sharing beautiful listing
pages has become instantaneous and
easy. It’s all possible with Open Home
Pro, the revolutionary iPhone app. (3:22)
VIDEOS
community citizenship
(9 titles)
NEW
Farming the Community and
Neighborhood
Community Involvement in
Small Markets
Unique Marketing Ideas,
Skyrocketing Referrals
Arizona agent Becca Linnig volunteers
regularly, serves as a Girl Scout leader
and throws annual block parties –
activities that benefit the community
and her business. (4:50)
Brad Marsh in British Columbia
explains the importance of community
involvement. His offices organize events
such as charity fundraisers and even
bocce ball tournaments. (4:55) BM
Hog hunting, of all things, is the key
to Florida Associate Robbie Sifrit’s
amazing repeat and referral business.
Sifrit discusses using a community’s
assets to foster relationships. (4:23)
distressed properties
(70+ titles)
Categories: BPOs, Property Management, REOs, Short Sales
Distressed Properties and the
Recovering Market
BPOs: Telling a Story
(Parts 1 and 2)
Robert Young with Citigroup provides
insight on the housing recovery and
discusses the implications for real estate
professionals. (46:55) BM
Providing Broker Price Opinions requires
a systematic approach and attention to
detail. Associate David Savoie in Denver
shares his tips on executing detailed
BPOs. (4:27 & 4:22)
BM
For Broker/Owners and Managers
REOs: One Point of Contact
Arizona Associate Scott Gibson
describes the structure of his team.
Team members work independently
to serve their clients, yet each is fully
committed to the team’s success. (3:11)
GUIDE
13
VIDEOS
international
(170+ titles)
Categories: Australia/New Zealand, Europe, Latin America/Caribbean, Spanish
and Portuguese Programming
NEW
Habits for Success (Parts 1-4)
Cree el Futuro que Desea
Ideas para un inicio exitoso
Learn some surprisingly simple habits
of RE/MAX top producers. Apply their
strategies to your business, then see the
results for yourself. (Part 1 – 4:35) (Part
2 – 5:03) (Part 3 – 4:39) (Part 4 – 5:20)
En esta presentación, Sorbara ofrece
numerosos ejemplos del mundo real,
obtenidos a lo largo de 16 años de
carrera en el negocio inmobiliario, para
respaldar sus teorías. Muestra con
gran detalle cómo crear programas de
comercialización exitosas. (57:20) PL
Esta serie de ocho videos muestra todos
los elementos básicos necesarios para
tener éxito en la venta de franquicias
RE/MAX. Cada video dura de 5 a 10
minutos. (6:42) SL
Negociacion y Cierre
Olvidese de la tecnologia
Los sentimientos pueden arruinar una
negociación. La preparación de la
reunión para pasar una oferta es vital y
el manejo inteligente de la información
nos puede asegurar una venta. (12:09)
Preocúpese por las necesidades del ser
humano que tiene en frente en vez de
verlo como un cheque.
(11:08) BM
PL SL
Leverage RE/MAX Global
Initiatives
Why does it matter that RE/MAX is a
global company? Find out how
global.remax.com can benefit you,
your agents and your office’s recruiting
efforts. (6:43) BM
The Power of global.remax.com
Learn about the unique competitive
advantages of the global.remax.com
website, which enables consumers to
search listings around the world. (5:05)
Motivated Sellers (Subtitled in
Spanish)
Save time, money and effort by learning
the five key signs that you’re not
working with a motivated seller. (5:04)
SL
BM
SL
SL
Available in Spanish
PL
Available in Portuguese
BM
For Broker/Owners and Managers
VIDEOS
Learn to work knowledgeably and
professionally with commercial clients
and fellow commercial practitioners.
Course Topics Include:
Estimating Market Value • Prospecting for
Commercial Listings • Commercial Listing
Presentations • Serving Your Sellers •
Working With Commercial Buyers or Tenants
For more information, call (888) 720-5192
or email [email protected].
SL
Understanding people of all ages can lead to more
business and more closings. And the Seniors Real
Estate Specialist (SRES) designation will teach you
everything you need to know about serving older
For Broker/Owners and Managers
buyers and sellers. Learn. Earn. RU. Register today.
Available in Spanish
BM
GUIDE
15
VIDEOS
marketing and prospecting
(100+ titles)
Categories: Leads, Personal Promotion, Social Media, Strategies, Online
NEW
NEW
NEW
3 Tips for Responding to
Online Leads
Marketing Like a Leader
Maximizing Your Trulia Profile
How do you set yourself apart from the
competition in your market? RE/MAX
Top 100 Agents describe successful,
unique marketing strategies that work.
(2:54)
Filling out your Trulia agent profile
the right way can make a significant
difference. Learn how, and boost your
views among potential clients. (2:29)
5 Critical Factors for Effective
Online Marketing
Generate Leads the New
Fashioned Way
Discover the key strategies for
successful online marketing. You’ll learn
how to integrate outlets such as search,
social and mobile into your marketing
efforts. (53:13)
There’s the old way and the new, more
effective way. Tom Ferry details five
cutting-edge lead generation systems
that can boost your business. (1:43:17)
You received a lead – now what? Here
are three easy tips for responding to
online leads quickly, more efficiently and
more effectively. (2:34)
NEW
Prospecting With Instagram
Instagram is one of the hottest
photography and social media apps; it’s
also a great tool for prospecting. Learn
a few easy tips on how to leverage this
amazing app. (2:45)
Generating Prospects Without
Cold Calling
Hang up the phone and discover
strategies, such as smart open houses
and 24-hour talking ads, to generate
business. Bonus content: How to
avoid the biggest marketing mistakes.
(1:28:36)
Viral Marketing
Tech guru Susan Sweeney shares tips,
tricks and strategies to prompt your
website visitors to share your message
with friends. (4:14)
VIDEOS
motivational
(55+ titles)
NEW
Winning in a Changing World
5 Questions to Ask Yourself
5 Things that Make a Difference
Former NFL quarterback Tom Flick
gives his keynote address at the 2013
Broker Owner Conference. He talks
about effective leadership both in and
out of the office. (46:01) BM
Coach Tom Ferry says the most
extraordinary people on the planet have
answered five fundamental questions.
Their answers provide a path to their
success. (3:29)
Dave Liniger shares his most influential
thoughts on what has motivated him
to greater success. You’ll walk away
inspired. (1:30)
2013 R4 Opening General
Session – Part 1
2013 R4 Opening General
Session – Part 2
Lifelong Learning
In this kickoff to the 2013 RE/MAX R4
Convention, Dave Liniger inspires the
audience with his amazing story of
overcoming a life-threatening illness.
(01:07:15)
Gail Liniger, Margaret Kelly and other
RE/MAX leaders discuss the network’s
past, present and future. (46:07)
No Limits: 7 Ways to Grow
Your Business Now!
Top 10 Success Factors of
Millionaires
Trainer Jared James says to stop “going
to work” and start running a business.
He discusses the importance of systems,
accountability and prospecting. (1:51:10)
Becoming a millionaire takes hard work
and dedication – or does it? What traits
do you really need? Brian Buffini has
done the research, and the results might
surprise you. (1:20)
BM
For Broker/Owners and Managers
When you stop learning, it’s like
surrendering your business to
mediocrity, says Josh Barker of Redding,
Calif. To stay on top, Barker incorporates
learning into his everyday routine.
(4:04)
GUIDE
17
VIDEOS
recruiting
(185+ titles)
Categories: Building Your Hit List, Cultivating Relationships, Race to Recruit,
Selling the Brand, Viral Recruiting Messages
NEW
NEW
NEW
Recruiting the Next Generation
The Recruiting Revolution
RE/MAX Agent Life
Real estate coach Travis Robertson
offers tips and strategies for building
your brokerage by targeting Millennials,
the largest generational workforce since
the Baby Boomers. (58:10) BM
Join Richard Robbins in a powerful
recruiting session. Rather than recruiting
by “selling” your business, discover how
to communicate the value of what you
offer. (1:01:20) BM
Real estate agents navigate their clients
toward life’s greatest accomplishments.
This video spotlights what it’s like to
work at RE/MAX. (1:50) BM
Create an Office Agents
Can’t Resist
Race to Recruit: Week 1 of 6
NEW
RE/MAX: Our Purpose
What’s it like to be a RE/MAX agent?
Why do we do what we do? This
inspirational video sums up the culture
of one of the biggest names in real
estate. (2:19)
RE/MAX vs. Coldwell Banker
Know your competition. This powerful
and informative role-playing scenario
will show you how to recruit against
Coldwell Banker. (6:53) BM
BM
For Broker/Owners and Managers
Learn how your office location and
interior design can have a considerable
impact on attracting potential agents.
(5:36) BM
RE/MAX vs. Generic
Independent
Don’t be frustrated by the small
brokerage in your market. Learn
strategies and scripts for recruiting
against local, independent offices.
(12:42) BM
This kickoff to the Race to Recruit
program investigates some of the myths
about RE/MAX. You’ll learn to address
the common misconceptions and
objections prospects may have. (1:16:20)
BM
VIDEOS
referrals
(25+ titles)
NEW
Generating Referrals
Boost Referrals
Associate Brandon Tompkins explains
how he built his incredible referral
network. He implements local strategies,
commits to a plan and hosts a weekly
coffee group. (2:52)
Referral power sets RE/MAX apart.
Learn how Associates grow their
business by maximizing LeadStreet and
following up with clients. (1:53)
global.remax.com Referral
Opportunities
How to Work Referrals
Discover how the international reach
of global.remax.com can drastically
increase your referral opportunities.
(3:51)
retention
Through a real-life scenario, real estate
expert Judy LaDeur explains a new
approach for receiving stellar referrals
from your clients. (3:01)
Building Your Base for
Referrals
Here’s a tip: Write down contact
information for service providers (such
as house cleaners) on your business
cards. Judy LaDeur explains more.
(3:53) BM
Sending Referrals (2-Part
Series)
What referral opportunities might you
be missing? Learn best practices for
connecting with other RE/MAX agents.
(Part 1 – 5:07) (Part 2 – 5:02)
(50+ titles)
Justifying Fees
Retention is in the Details
The Value of Mentoring
When recruits ask about fees, reframe
the discussion to make it about a return
on investment. Showing top producers
how the numbers really work should
ease any concerns. (2:59) BM
For Broker/Owner Paul Wells, it’s the
little things that count in the retention
game. Learn his strategies and ideas for
keeping agents happy. (2:39) BM
Texas agent Matt Carreras says a mentor
is like a guide on a journey; this person
keeps you on the right path. Learn what
to look for in a mentor in your business
– and what to avoid. (4:01)
BM
For Broker/Owners and Managers
GUIDE
19
VIDEOS
ru originals
(60+ titles)
Categories: 60 Minutes with RE/MAX, RE/MAX Coaching Hall of Fame, The Shadow Series, The Sky’s the Limit,
Great Offices, RE/MAX Town Hall Meetings
NEW
NEW
NEW
Clove Berger Profile and
Interview
Renee Imamura Profile
and Interview
Susan Schell Profile and
Interview
After more than a dozen years with
Prudential and an independent
brokerage, Clove Berger joined RE/MAX
in late 2012 – then watched her business
take off. (12:55)
Renee Imamura began her career at a
boutique agency in a Colorado resort
town. She describes why she joined
RE/MAX and how the brand makes a
world of difference. (9:51)
From corporate recruiting to real estate:
Meet Susan Schell, whose industry
savvy, extensive research and high
standards led her to RE/MAX. (10:59)
sales skills
(30+ titles)
Categories: Negotiating and Objections
The #1 Secret to Sales Success
Assertive Closing Techniques
Handling Objections in 6 Steps
What’s the one thing all motivational
speakers have in common? They use
stories, metaphors and analogies. Try
doing the same in your presentations –
it works! (3:58)
David Knox describes effective
techniques to get a decision from
buyers and sellers. Summarize your
clients’ needs, explain the benefits of
the offer and ask for the deal. (56:01)
Commissions are negotiable, but
different situations require different
dialogues. Trainer Mark Leader gives
top tips for dealing with commission
objections. (7:02)
Marketing Strategies
Negotiation Skills
Set Your Business Apart
Your personal promotions should be
as unique as you are. Three RE/MAX
Associates in Ontario, Canada, share
their top marketing strategies. (7:16)
To be successful in this new age of
information, you need to step up your
marketing and negotiation skills. Learn
tips and strategies for getting the best
deal for your clients. (3:44)
Trainer Craig Proctor explains his
unique selling proposition, which
attracts customers to him instead of the
competition. Learn to use his strategies
in your business. (52:30)
VIDEOS
sellers
(80+ titles)
Categories: Home Staging, Listing Presentations, Open Houses, Pricing
NEW
Providing Tools to Sell Quickly
and for Best Value
Standing Out in Your Listing
Presentation
Success Dialogue: Committing
a Seller
You can’t change a home’s location
or price range, but staging, cleaning it
up and providing hints of an upscale
lifestyle will help it sell quickly at a
favorable price. (2:42)
Your first meeting with sellers should be
more than a nice listing presentation.
To really make a connection, gather the
right information beforehand. (5:49)
Coach Judy LaDeur offers an effective
strategy for landing listings in just one
appointment. The secret is in doing the
research before you show up. (2:36)
social networking
(50+ titles)
Categories: Facebook, YouTube
NEW
NEW
NEW
Insightful Social Media
Messages
Leveraging RE/MAX Social
Media Content
LinkedIn Recommendations
Iowa agent Cy Phillips offers tips for
tailoring social media messages to your
clients’ interests. He customizes his
communication with facts that appeal to
specific audiences. (1:49)
RE/MAX creates an enormous amount
of content on Facebook, Twitter,
YouTube and other channels. Learn how
to use and share this content. (4:12)
Learn how to give and receive LinkedIn
recommendations to help build and
maximize your profile. (4:10)
NEW
Social Gifting: The Next
Big Trend
Become a Master of
Digital Marketing
Become the Scorsese of
Real Estate
What is social gifting? The answer
could have a significant impact on your
business. Learn how giving gifts through
social media can help you build lifelong
relationships with clients. (7:15)
Establishing an effective online strategy
is critical for success in today’s real
estate world. Inman News’ Chris Smith
shows how to energize your digital
presence and streamline your workflow.
(49:50)
Video isn’t the future of real estate
marketing; it’s the now. Discover the
best hardware, software and methods
for creating engaging videos that
connect with audiences. (59:20)
GUIDE
21
VIDEOS
It’s time for a
BREAKTHROUGH in your business!
Generate
3 Transactions in 10 Weeks!
With the skills and techniques you will learn in BreakThrough by Design you will
become more relevant with the modern consumer and more progressive in the eyes of
sellers looking to hire you. You will learn a simple to follow game plan enabling you to:
• Organizeyourbusiness
• Havemoreconsistentmarketingandleadgeneration
• Bemoreconfidentwithyourabilitytocloseappointments,listingsandsales
Investment
$397
Included in Your Kit:
90 Days of Free Access to:
• Accesstothe10Sessionsoftrainingonlinefor
weeklymentoringwithTom
• NudgeEmailMarketingSolution
• TheBreakThroughWorkbookwhichwalksyou
througheachSessionandprovidesyousupport
material
• APersonalWebsitefromZillow
• LandVoiceLeadGenerationSolution
• TheEntireProgramon10AudioCDs
• TheDialoguesWorkbook
• BreakThroughDailyJournal
• TomFerry'sObjectionHandlingCD
• TomFerry'sAffirmationsCD
• ATomFerryNumberTrackeriOSApp
ORDERTODAY! 888.866.3377
tomferry.com/breakthrough/remax
Register and pay online through MyRU.
SL Available
BM For Broker/Owners and Managers
in Spanish
* Plus $14.97
Shipping
and Handling.
Tom Ferry
(888) 866-3377
www.yourcoach.com
VIDEOS
teams
(80 titles)
Categories: Building Teams, Leadership, Team Models, Teams Management
NEW
Compensating Team Members
Team Leaders Ruby Darr, Simon Hunt
and Brian Flynn describe the payment
structures for their teams. Learn how
to manage your team while giving
members room to grow. (5:39)
technology
How to Create a
Successful Team
Winning Performance
Measurements
Associates John Lesniewski and Joyce
Tourney explain the challenges and
opportunities of forming a team, along
with strategies for keeping a team
humming along smoothly. (59:31)
Team-building expert Dirk Zeller
discusses the important boundaries
and standards to set before you put
together a team. (4:18)
(130+ titles)
Categories: Design Center, Google Tools, LeadStreet, Tech Partners, Website Design
NEW
4 Compelling Reasons to Use
Google Plus
Google Plus has a number of
advantages for businesses. Discover
the many benefits of this highly useful
resource. (5:55)
Going Mobile: The Latest and
Greatest Strategies
Is your mobile strategy as effective as
it should, or could, be? Max Pigman
uncovers the latest apps and mobile
technologies to elevate your real estate
marketing. (61:43)
Cool Web Tools (4-Part Series)
Gain an advantage from some very
useful website tools. From Google
Analytics to Animoto video editing,
there’s something for everyone. (Part
1 – 4:06) (Part 2 – 4:27) (Part 3 – 5:03)
(Part 4 – 3:22)
Google Analytics, Goggles
and Docs
Got Google? Learn about three free
Google tools that can help you finetune your marketing and simplify your
business. (9:01)
The New Design Center
What’s Your Digital Strategy?
The RE/MAX Design Center’s new look
and improved functionality help you
create even more dynamic marketing
materials – in less time. Plus, it features
new premium services. (7:22)
Digital marketing isn’t just new, it’s
necessary. Learn three easy steps to get
your online marketing clicking. (2:50)
GUIDE
23
VIDEOS
technology: the download
(thedownload.remax.com)
NEW
NEW
NEW
Curating Content with iPad
Find Images That Wow Clients
Using Fancy and Houzz
Create Beautiful Floor Plans
and Interior Designs Using
Planner 5D
Are you a social media user? Katie
Lance shows two popular iPad apps to
help you find, clip and store content for
online sharing. (5:33)
4-Hour Work Week
Stop wasting time on the things that
don’t matter. Learn to prioritize your
most productive and profitable activities
and lose those that are redundant and
profitless. (3:07)
Podcasting for Realtors
Interested in podcasting? Here’s how to
get started. Learn effective strategies
for engaging listeners and reaching the
broadest audience possible. (6:53)
The websites thefancy.com and
houzz.com offer jaw-dropping images
of homes and unique decorating ideas
you can send to clients or post on your
social media sites. (3:42)
Inman’s Chris Smith shows off a
program to create virtual 3D floor plans
that wow clients and make you look like
a high-tech master. (3:36)
Determining When to Upgrade
your Mobile Devices
Open Home Pro For iPhone Is a
Game Changer
Every six months, new technology hits
the market. It can be frustrating and
expensive to keep up. Learn when to
upgrade your mobile devices and how
to do it in the most cost effective way.
(7:56)
Creating and sharing beautiful listing
pages has become instantaneous with
the revolutionary app for your iPhone,
Open Home Pro. (3:22)
The Secret To Having Just One
Email Box
Don’t let multiple email addresses and
passwords drive you crazy; there’s help.
Learn to consolidate and organize your
communications into one inbox. (4:42)
VIDEOS
RE/MAX Commercial
(20+ titles)
ACP Commercial Course
Preview
Go Beyond Your Market
Get a sneak peek at the Accredited
Commercial Professional (ACP)
certification course, led by veteran
practitioner Dan Andrews. (1:49)
Wayne D’Amico (CCIM) shows you
how to develop a commercial practice
that makes the most of your individual
talents. From the 2012 RE/MAX
Commercial Symposium. (51:57)
The RE/MAX Collection
Marketing Pieces for
Luxury Homes
Luxury marketing guru David Collins
reveals how to build alliances with the
right businesses and charities to help sell
your brand in a specific, high-end farm
area – at little to no cost. (4:05)
Luxury specialist David Collins explains
how to dominate the high-end market
in your community and increase your
market share by up to 25 percent in
three years. (4:34)
For Broker/Owners and Managers
In a comprehensive presentation,
commercial coach Jim Gillespie outlines
a multipronged approach to attract
sellers and investors. (56:40)
(10 titles)
Luxury Home Marketing
Business Alliances
BM
How to Beat Your Biggest
Competitors for the Business
The RE/MAX Collection
Sophistication. Elegance. Class. The
RE/MAX Collection offers it all, and
much more. This video highlights the
program’s benefits for clients. (:26)
GUIDE
25
CLASSROOM
management education
RE/MAX Broker 101: Management &
Recruiting Course
RE/MAX 201: Boot Camp for Brokers and
Managers
RE/MAX World Headquarters
Denver, Colo.
RE/MAX World Headquarters
Denver, Colo.
2014
March 17-21
April 7-11
May 5-9
June 9-13
2014
June 23-25
Registration required
This intensive, five-day course covers every aspect of running a
successful office, giving brokers the tools and knowledge to build
a profitable business. It’s offered free* to new Broker/Owners and
Managers.
Daily topics:
• Day 1 – The Power of RE/MAX: Brand and Tools
• Day 2 – Business Planning/Fiscal Management
• Day 3-4 – Recruiting and Retention: Strategies and Techniques
• Day 5 – Retention Office Management System
For more information or to register, contact Ashley Flowers at
(303) 796-3872 or [email protected].
Registration required
You’ve built a solid business foundation, and now it’s time to take
the steps that lead to bigger rewards.
A follow-up to the Broker 101 course, this three-day program
provides focused management, recruiting and profitability
training.
It’s offered free* to Broker/Owners and Managers.
Remember ... if you’re not moving forward, you’re moving
backward. Invest in your success today.
For more information or to register, contact Ashley Flowers at
(303) 796-3872 or [email protected].
RE/MAX 501: Maximizing Your Office Potential
Offered at the annual RE/MAX R4 Convention and the Broker
Owner Conference.
This is your chance to share ideas with and learn from other
Broker/Owners from across the network. You and other
attendees determine the content, which typically includes fiscal
management, leadership and team building, and recruiting
and retention.
You must be registered to take this course. Click the “Events”
tab on RE/MAX Mainstreet for more information and online
registration.
*Attendees must arrange their own travel and lodging.
VIDEOS
SL
Available in Spanish
BM
For Broker/Owners and Managers
GUIDE
27
CLASSROOM
regional education events
Please note that all events and dates are subject to change, and new events are continually being added.
Check your Regional Calendar for the latest updates. For more information, contact your Regional Office.
RE/MAX of Central/Northern Ohio
RE/MAX of New Jersey
April 22: Broker/Owner & Manager Meeting and Agent Sales Rally
(Cleveland)
April 23: Broker/Owner & Manager Meeting and Agent Sales Rally
(Columbus)
March 17: Broker Council Meeting – The Palace at Somerset Park
(Somerset)
May 13: New Associate Orientation – Renaissance Woodbridge
Hotel (Iselin)
Information and Registration: Amy Secor, (303) 796-3617 or
[email protected]
Information: Megan Stricker, (856) 266-9106 or
[email protected]
RE/MAX of Indiana
RE/MAX North Central
April 11: RE/MAX of Indiana MVP Meeting (Indianapolis)
April 17: Experience RE/MAX – Hilton Indianapolis North
(Indianapolis)
April 25: New to LeadStreet Workshop – Indiana Wesleyan
University (Indianapolis)
May 9: RE/MAX of Indiana Growth Group Meeting (Indianapolis)
LeadStreet: Lead Conversion Training Tour
March 11: Venue TBD (Minocqua, Wis.)
March 12: Venue TBD (Waupaca, Wis.)
March 13: Venue TBD (Racine, Wis.)
April 8: Venue TBD (Duluth, Minn.)
April 10 & 11: Venue TBD (Minneapolis, Minn.)
May 13: Venue TBD (Madison, Wis.)
May 14: Venue TBD (Neenah, Wis.)
May 15: Venue TBD (Waukesha, Wis.)
Information: RE/MAX of Indiana Regional Office, (317) 845-2005 or
[email protected]
RE/MAX of Michigan
Tech Training Tour
March 17: Hampton Inn (Marquette)
March 20: Treetops Resort (Gaylord)
March 21: The H Hotel (Midland)
March 24: Greater Kalamazoo Association of Realtors (Kalamazoo)
March 25: Greater Grand Rapids Association of Realtors (Grand
Rapids)
March 26: Greater Lansing Association of Realtors (Lansing)
March 27: Holiday Inn Gateway Centre (Flint)
March 28: RE/MAX Platinum (Brighton)
Broker Coaching Program
March 12: East Lansing Marriott (Lansing)
April 14: East Lansing Marriott (Lansing)
April 16: East Lansing Marriott (Lansing)
General Events/Training
March 26: RE/MAX North Central Growth Group Meeting
(Waukesha, Wis.)
April 9: RE/MAX North Central Growth Group Meeting
(Nisswa, Minn.)
April 17: RE/MAX North Central Growth Group Meeting
(Waupaca, Wis.)
Information: Shannon Hicks, (952) 897-0447 or
[email protected]
RE/MAX Pennsylvania & Delaware
May 20-22: Spring Agent Sales Rally and Broker/Owner & Manager
Meetings (Philadelphia, Harrisburg, Pittsburgh, Pa.)
Information and Registration: Amy Secor, (303) 796-3617 or
[email protected]
Information: Kristen Knotek, [email protected]
RE/MAX Southwest
RE/MAX Mid-States & Dixie
March 18: Council Meetings (Las Vegas and Phoenix)
March 31-April 2: Making $$$ with Technology (Phoenix)
April 3-4: Making $$$ with Technology (Reno, Nev.)
April 7-8: Making $$$ with Technology (Albuquerque, N.M.)
April 17: Commercial-Only Forum (Scottsdale, Ariz.)
May 6: Broker/Owner Meeting and Sales Rally (Albuquerque, N.M.)
May 7: Continuing Education Class (Tucson, Ariz.)
May 13: Sales Rally (Las Vegas)
May 14: Sales Rally (Phoenix)
April 8-9: Mid-States Spring Broker SuperCharge – Big Cedar
Lodge (Branson, Mo.)
April 10-11: Dixie Spring Broker SuperCharge – Perdido Beach
Resort (Orange Beach, Ala.)
Information: RE/MAX Mid-States & Dixie Region, (816) 459-7740
RE/MAX Mountain States
April
April
April
April
2: Spring Broker/Owner Meeting (Denver)
4: Spring Broker/Owner Meeting (Salt Lake City)
10: Spring Broker/Owner Meeting (Western Slope, Colo.)
16: Spring Broker/Owner Meeting (Casper, Wyo.)
Information and Registration: Tricia Ludwig, (303) 796-3823 or
[email protected]
Information and Registration: Tricia Ludwig, (303) 796-3823 or
[email protected]
CLASSROOM
RE/MAX of Texas
PowerStart/LeadStreet Basics (morning class)
LeadStreet Advanced (afternoon class)
March 18: Dallas-Fort Worth
March 20: Houston
April 9: Austin
April 10: San Antonio
April 15: Dallas-Fort Worth
April 17: Houston
May 13: Dallas-Fort Worth
May 15: Houston
May 27: Austin
May 28: San Antonio
June 17: Dallas-Fort Worth
June 19: Houston
March 21: Houston
April 16: Dallas-Fort Worth
April 18: Houston
May 14: Dallas-Fort Worth
May 16: Houston
June 18: Dallas-Fort Worth
June 20: Houston
Information and Registration: Mike Sumerlin, [email protected]
LeadStreet Website (morning class)
Website Management (afternoon class)
Mar 19: Dallas-Fort Worth
GUIDE
29
WEBINARS
RE/MAX webinars
You can view full webinar schedules on the Training Calendar, accessed under the RU tab on
the RE/MAX Mainstreet home page. Many regions also offer webinars and classroom training
by appointment. Contact your region for information.
RE/MAX Technology
RE/MAX Design Center
Get off on the right foot with the RE/MAX technology
suite, featuring Mainstreet, LeadStreet and Design Center.
These powerful, intuitive tools provide incredible competitive advantages for your business. In this 101 webinar,
learn the basics and how to put these resources to use
right away.
Creating personalized marketing materials just got
a whole lot easier. Having recently undergone a
complete overhaul, the RE/MAX Design Center
enables you to create professional flyers, property
cards, virtual tours and more. Learn about the new
functionality and how you can create world-class
marketing pieces on a budget.
RE/MAX LeadStreet®
More than just a lead delivery system, LeadStreet can
manage your contacts, leads, listings and more to
streamline your entire business. You can even use it
to build a personalized website; there are more than a
dozen templates to choose from. These webinars show
you how to do it all.
2013 Broker Owner Conference
2013 Broker Owner Conference
Marriott Marquis
August 17 - 19, 2014
You are the Architect
of your Success.
Education & Innovation that
will Build Your Brokerage
Learn more under the events tab at remax.net
2013 Broker Owner Conference
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AX 38
INSPIRING STORIES. FRESH IDEAS. INCREDIBLE RESOURCES.
IN OFFICES JANUARY, APRIL, JULY AND OCTOBER
READ IT ONLINE REMAX.COM/ABOVE
The RU Guide is published by RE/MAX, LLC, a real estate
franchisor serving the industry’s most productive Sales Associates.
Editor
Keith Miller
Designer
LeAnn Claar
To reach the RE/MAX University staff, call (303) 770-5531.
Email: [email protected]
To order additional copies of the RE/MAX University Guide:
Visit shop.remax.net
Copyright © 2014 RE/MAX, LLC. All rights reserved. The material herein may
not be duplicated, copied or reproduced – in whole or in part – in any way
without written permission. The RE/MAX University Guide is provided to
RE/MAX Affiliates as one of many benefits. The opinions of guests
appearing in RE/MAX University classes are their own and not necessarily
those of RE/MAX, LLC, or its Affiliates, or any of its owners, officers,
employees or agents.
RE/MAX, LLC, is an Equal Opportunity Employer and supports the Fair
Housing Act. Each RE/MAX® Office is independently owned and operated.
RE/MAX, LLC, is not responsible for the content of advertisements and
assumes no liability for any claims arising therefrom.
RE/MAX World Headquarters
RE/MAX, LLC
5075 S. Syracuse Street
P.O. Box 3907
Denver, CO 80237
Englewood, CO 80155
remax.com
131153
PLEASE RECYCLE
Develop the habits, attitude
& skills of a Peak Producer
Get a step-by-step action plan to overcome peaks and valleys in your income and
produce at a consistent, high level. In 16 powerful video sessions, industry expert
Brian Buffini & top producer Joe Niego share their insights, practical how-tos, effective
dialogues and motivation to help you:
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In just 12 weeks,
RE/MAX agents are averaging:
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Transactions
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Total Income
Marketing materials included
with the training program
Plus a robust Online
Resource Center with
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Visit www.buffiniandcompany.com/remax or call 1-800-945-3485 x 4
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