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COLLECTION 2010
Terracotta,
The most divine of tans
In 1984, Guerlain created Terracotta, the original bronzing powder, and revolutionized women’s lives
forevermore. More than 25 years of know-how and luxury… A forerunner in the quest for the
perfect tan, Guerlain has continuously written this Terracotta legend, enriching it year after year with
even more tempting, even more dazzling beauty rituals. In 2010, Guerlain goes one step further and
reveals the secret of new, seemingly divine luminosity… for a healthy sun-kissed glow that looks
even more sublime.
S C U L P T E Z VOT R E H Â L E A U RY T H M E D E S S A I S O N S
M AT C H YO U R TA N TO T H E C H A N G I N G S E A S O N S
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IN SEARCH OF GOLD
Ancient, earthly… Gold and its singular radiance were destined to fuse with the fragment of sunlight symbolised by Terracotta. Returning to the
source of original light, idealising a tan by adorning it with a golden, almost sacred aura: this is the new chapter of Terracotta’s epic story.
A sculptural goddess, the Terracotta 2010 woman creates her tan to match her mood and illuminates with a golden lustre. Streamlined and iconic
bottles, textures with a natural yet precious appearance, warm, almost primitive colours… So many secrets revealed for a tan that is as close to
perfection as it gets.
A LEGENDARY COLLECTION
Flecked with light and warmed by golden pigments,Terracotta 2010 make-up dresses up in metallic accents with a polished glow. Borrowed from the earth,
minerals, stone and metal, its colours recall the warm browns of ochre lands or golden sand. Magical, precious, magnetic… The Terracotta 2010 signature.
This year, the Terracotta adventure presents a new powder, only just created and already essential: Terracotta 4 Seasons. A unique bronzing powder
enriched with pure gold that plays with four tones for a tan to match your every desire and equally luminous, no matter what the season.
And the dream is heightened during summer:
• Two new skin and tan enhancers join the legend: the Terracotta Touch highlighter and the Terracotta Teint D’Ailleurs tinted
moisturiser. Two must-haves, two unprecedented textures specially designed for the summer season.
• Terracotta Light: the shades warm up and this iridescent bronzing powder comes in two new limited-edition harmonies.
• Terracotta Gloss is renewed. A comforting, melt-away formula to comfort and embellish lips exposed to the sun.
• Finally, Terracotta Fard Métal and Terracotta Khôl trace the eyes with sensuality, the true signature of the Terracotta woman.
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“
A shape that evokes movement,
lightness, transparency…
An object with a soul that bears real energy…
A light that evokes the lights
of Marrakech, noble materials,
metal, glass and… Terracotta
- Ora Ïto -
”
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TERRACOTTA 4 SEASONS
Tailor-Made Bronzing Powder with Pure Gold - SPF 10
For the first time, Terracotta, the ultimate in bronzing powders, offers not one, but four shades for each of its two harmonies – Blondes and Brunettes.
The new powder is ideal for customising your tan to reflect the season and achieving a perfectly matt result. Enriched with pure gold, this pure
radiance concentrate naturally illuminates the skin without creating an iridescent effect.
AS CLOSE TO PERFECTION AS IT GETS
Because the tone of the complexion changes from winter to summer, Guerlain has developed Terracotta 4 Seasons: a variation in four steps to sculpt
your tan all year long. The perfect gradation of caramelised tones, these four wonderfully matte shades blend together to match every desire, skin
tone or season for an authentic tan and an incredibly natural result. By combining or layering at will, they sculpt the complexion and reproduce your
dream tan to perfection. And to fulfil the desires of all skin tones, two harmonies echo each other: one touched with pink for fair skin and one with
beige accents for darker skin.
Irreproachable naturalness, a reinvented tan…
AN INIMITABLE FORMULA
This new Terracotta signature has remained true to the natural raw materials of its original texture. Combined for maximum softness and creaminess,
the original mineral powders – soft white talc with its absorbent properties and silky mica with its astonishing “translucent covering” power – are
presented in fine layers that glide onto the skin like silk. This formula is also endowed with SPF 10 sun protection.
For Terracotta 4 Seasons, Guerlain has added luxurious particles of pure gold with its unique reflective properties, to illuminate the skin naturally with
no iridescent effect. This prodigious metal warms up the complexion with an unparalleled reflection of light. Matte yet radiant, sunny and translucent,
the complexion looks brighter than ever.
IN A TREASURE CASE
The reinvented legendary Terracotta case is reborn in the imagination of the “enfant terrible of design”, Ora Ïto. This is his second creation for
Guerlain, after the Idylle fragrance. Uniting modernity, luxury and refinement, it fits in the hand like a piece of amber. Round and soft like a pebble, it
is filled with the promises of more beautiful skin. The curved cap reveals a glimpse of the Guerlain seal, which seems to sparkle in eternal sunlight.
Light dances and reflects in thousands of ways on the preciously engraved double G.
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ORA-ÏTO is the label and name of the French designer who created the very first virtual brand at the age of 19. Born in 1977, this
iconoclastic artist built a worldwide reputation in the late 90s by creating 3D parodies of major international brands, such as Vuitton, Apple,
Nike and Bic. After extensive coverage in magazines, fiction became reality when customers tried to buy these inexistent products in
stores. Orders also flooded the ORA-ITO website, which became the second digital work ever purchased by the FNAC (Fonds National
d’Art Contemporain – French National Contemporary Arts Endowment). By 2000, ORA-ITO had his own studio in Paris, where he
turned to the creation of real products, developing cross-range design, architecture and communication projects in all activity sectors. In
2002, he received a Best Packaging Oscar for his aluminium Heineken can and its original capsule pack. He also designed his first lamp
composed of a single continuous, sleek line: ONE LINE. This creation was hailed by his peers at the Furniture Trade Show in Milan in
2004 and awarded a Red Dot Design prize. In 2005, the curator of the leading European contemporary art centre, Marie-Laure Jousset,
gave him the opportunity to organise his first major monographic exhibition at the French Cultural Centre of Milan, which he ironically
entitled MUSEORA-ITO.
© Karl Lagerfeld
His audacity, talent and fresh vision of brands quickly propelled him to the forefront of the international scene with an impressive
portfolio of clients, including Adidas, the AIR group,Thierry Mugler,Toyota, Biotherm, Levi’s, Davidoff, Nike, Danone, Kenzo, LG Electronics,
Guerlain, Ballantine’s, L’Oréal Professionnel, Sagem, Habitat, Christofle and more. After creating a bathroom for Supergriff and an equipped
kitchen for Gorenje, ORA-ITO continues to develop the objects of our future lives. He works for the most prestigious design, furniture
and lighting creators, such as Zanotta, Cappellini, Artemide, B&B Italia, Frighetto, etc. The youngest star designer in history, this budding
artist continuously boasts new partnerships and awards. His name has become a design brand in itself. He travels from one city to the
next, while keeping his head cool and his feet on the ground.
His architectural projects include the “Cab” nightclub at the Place du Palais Royal in Paris, Nike’s French showroom (2003), an “Eclat
d’étoile” (“starburst”) point of sale for Mugler Parfums (2005), Toyota’s European flagship on the Champs-Elysées (2007) and the new
architectural charter for the Japanese automaker’s showrooms and dealerships in Europe. ORA-ITO’s creations are all over the press
and meet with a degree of popular and commercial success that is as unprecedented as it is unexpected in the history of product design.
From an artistic point of view, these creations combine formal purity and functional rationalism with a futuristic take, as well as the
addition of multi-sensory features and new modes of use. By distancing himself from trends, he develops his own vocabulary. His creations
feature the codes of a new timeless and universal luxury with the same minimal purity. Forms that are easily recognised at first glance,
in line with his philosophy of “simplexity”: the art of giving apparent simplicity to an object with complex functions.
ORA-ÏTO
is now one of the most influential designers of the
21st century. His works are displayed in the permanent
collections of the most illustrious museums worldwide.
He has just created the already famous Idylle fragrance
for Guerlain, the revolutionary portable kit for the first
Fred Farrugia cosmetics brand, a furniture collection for
Zéritalia, Zanotta and Artelano, presented at the Furniture
Trade Show in Milan, and an Art of Living collection for
Christofle. He is now co-branding with Dunlopillo, for
which he has made a collection of living room furniture,
and with Steiner, for which he developed a collection
ranging from armchairs to sofas by way of coffee tables
and a complete range of all types of living room products.
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AN INSTINCTIVE WAY TO APPLY
As if personalised, this is an innate application step to sculpt and adjust an ideal healthy glow. It is up to you to create
and imitate the sun’s rays by mixing two, three or four shades. Blend, layer… and create your tailor-made tan!
SUMMER
A captivating, sensual and intense tan
Apply a blend of shades all over the face and light up curves by sweeping shades 3 and 4 over all the
areas of the face that the sun touches (cheeks, forehead, chin).
SPRING, AUTUMN
A fresh, vibrant complexion
Apply a blend of shades all over the face and light up curves with shades 2 and 3.
WINTER
A light, luminous healthy-looking tan
Apply shades 1 and 2 to curved areas in order to light up tired complexions.
Terracotta 4 Seasons is available in 2 harmonies:
01 BLONDES
02 BRUNETTES
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Before the powder,
2 new magical rituals
To enrich the sensorial experience,
Guerlain introduces two Terracotta enhancing products to make your own:
Terracotta Touch and Terracotta Teint D’Ailleurs…
The two ideal partners of Terracotta powders.
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TERRACOTTA TOUCH
Glow-Enhancing Perfector with Pure Gold
A highlighter is a must to perfect a tanned complexion! The irresistible Terracotta Touch is the first Terracotta
highlighter. The ideal companion to enhance tanned or already sunkissed complexions with Terracotta. With a skilful
healthy glow, it plays on shadow and light. It caresses the skin with a sublime fusion of pure gold and natural
pigments. Never before has a concentration of sculpting light and “healthy glow” pigments blended together so
many sources of radiance to brighten, even out and illuminate. Its gold particles, invisible to the naked eye, give the
complexion new radiance with no shimmering effect. Its mineral diffusers join forces with a velvety polymer to
smooth out the texture of the skin, blending away imperfections and fine lines.
In just a few strokes of the brush, the face glows with natural beauty and dazzlingly authentic radiance, as though
the sun has gently caressed the skin.
The golden metal of this elegant click pen is adorned with patterns recalling Moroccan latticework and evokes
faraway sun-drenched lands.
SUNNY TIPS
Brush generously over shadows, dark circles and fine lines, lightly touch the nostrils and the corners of the mouth.
The complexion is revived, the eyes look brighter and mouth contours are perfected. Even tanned complexions
have areas of shadow! Don’t use a foundation in summer? You will not be able to do without Terracotta Touch.
Imperceptible but perfecting, just a few dabs suffice to embellish the complexion with a light touch.
Terracotta Touch is available in two universal shades:
01 BLONDES
02 BRUNETTES
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TERRACOTTA TEINT D’AILLEURS
Sun-kissed Tinted Moisturiser - SPF 10 - PA++
A new basic for “beautiful skin”, which will soon be a must in the sun! During summer, skin is assaulted by heat, sun’s rays, saltwater… Freshness,
comfort and lasting hold are eternal desires, but why sacrifice your healthy glow, whether you are at the seaside or in the city? Teint D’Ailleurs is
the first Terracotta tinted summer moisturiser. An unprecedented texture, part tinted gel and part cream, enriched with a tanning activator that
warms the complexion with an attractive glow, while also activating and prolonging your natural tan*… for a sunny “healthy glow” that is more
beautiful and long-lasting than ever.
DELICIOUSLY MOISTURISED AND REFRESHED, YOUR SKIN IS EMBELLISHED AND YOUR TAN ENHANCED…
Like a cream, enriched with moisturising agents, Teint D’Ailleurs moisturises (24% increase** in moisture levels) and softens skin while protecting
it from UVA and UVB rays. It melts away like silk, gliding over the skin to blend away imperfections, smooth and even out the complexion. Like a
gel, its fresh, ethereal texture leaves an intangible caress of light on the skin. Radiance with exemplary hold that stays true from morning until night.
AN EVER MORE BEAUTIFUL TAN
Teint D’Ailleurs is enriched with Guerlain’s Tan Booster complex, which intensifies and effectively prolongs your natural tan. With each ray of
sunshine, natural sensors taken from the carob tree, a species that has been grown for thousands of years in Mediterranean countries, are
stimulated to initiate the tanning process. Even without make-up, the skin maintains its summer glow.
This new texture is available in two matte shades to adapt to the needs of blondes and brunettes.
Like Huile du Voyageur or Eau sous le Vent, two Terracotta rituals inaugurated last year, Teint D’Ailleurs comes in a glass jar decorated with the
legendary design of the Coconut Oil Soap of 1840, topped with a dark wood lid. On first glance, it reveals the warm chic look of its luxurious
world. The sensual and exotic notes of Tahitian gardenia emanate as the lid is removed, like a taste of tropical paradise.
A NATURAL WAY TO APPLY
Teint D’Ailleurs is gently applied with the fingertips, and smoothed on, working from the middle of the face outwards. Reapply as needed for a
more intense shade. Terracotta Teint D’Ailleurs is available in two universal shades:
01 BLONDES
02 BRUNETTES
* In vitro test
** Test via corneometric measurements on 10 subjects, T = 2 hours
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The most beautiful of smiles
When the most precious of oils is adorned with the incomparable sparkle of gold,
Terracotta Gloss illuminates the smile.
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TERRACOTTA GLOSS
Moisturising Sun Shimmer Gloss - SPF 15
THE PERFECT ALLIANCE OF BEAUTY AND LIP CARE
Light and creamy, melt-away and comfortable, delicious and not sticky… This is THE ideal texture for lips exposed
to the sun’s rays. At the heart of this comforting formula, Marula oil moisturises and regenerates, while the
antioxidant complex and SPF 15 protection index shield the lips. For the softest of smiles.
TEMPTING SHADES
Specially developed to enhance the tan, the Terracotta Gloss colours are a concentrate of sparkle and radiance.
Light nude, delicately coppery beige, refined pink, iridescent rosy peach, luminous brown, pearly fig. Six shades
created to revive and revitalize the tan, while providing warmth and light. Radiance is instantaneous. The smile
seems warmed by a ray of sunlight and the tan glows.
A PRECIOUS CASE
Its unprecedented ergonomic applicator transforms each application into a true moment of pleasure. Ultra-soft
texture, the ultimate for a massage effect during each application.
Terracotta Gloss is available in six shades:
01 SABLE
04 AMBRE
02 SIERRA
05 SANTAL
03 GRENADE
06 ÉBÈNE
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Just for summer
TERRACOTTA COLLECTIBLES
Gold, with its singular radiance and unique variations,
inspired four collectibles, in the space of a limited edition.
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TERRACOTTA LIGHT
Summer Bronzing Powder
The legendary iridescent bronzing powder is reinvented. The particles of mother-of-pearl are multiplied to infinity
to further enhance already golden complexions.
Warmed by copper accents for olive skin or glints of pink for fairer skin, this bronzing powder has never been this
alluring. Nestled in a round, sunny case, these new harmonies maximise their concentration of mother-of-pearl. Five
iridescent shades adorn the tan with an intense sunny glow: the first two intensify it, the next two warm it up, while
the last one adds a final touch of light!
Terracotta Light is available in two limited-edition harmonies:
01 BLONDES HÂLÉES
02 BRUNETTES HÂLÉES
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TERRACOTTA FARD METAL
Eye Shadow & Liner
This elegant retractable metallic pen with its brown and gold design encloses a fine and silky potion. Slightly creamy
with perfect glide, this eyeshadow glows with light. Its ethereal texture goes on in a caress and immediately
smoothes the eyelid. Its incredibly fine mother-of-pearl particles decorate the eyes with metallic sparkles. Ardent
orange gold or shining taupe… The colours are precious and the eyes become beguiling.
THE EASY WAY TO APPLY
Apply as an eyeshadow or liner to illuminate and trace the eyes with enchanting light. It is the foolproof way to
irresistible summer eyes!
Terracotta Fard Métal is available in two shades:
01 GOLD RUSH
02 SMOKY METAL
TERRACOTTA KHÔL
Loose Powder 06 MIRAGE
Guerlain’s legendary kohl is the promised land for enchanting and enigmatic eyes. For summer, the eyes slip into a
halo of mystery, deep, enchanting brown with a perfect matt finish, for unmatched intensity.
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Terracotta, Confiez votre hâle à l’expert.
Terracotta,Trust the bronzing expert.
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The art of tanning by Guerlain:
already more than 25 years of excellence and expertise
In 1984, Guerlain invented Terracotta, the first bronzing powder. Inspired by the desert sands, its infinite stretches
of sun-scorched ochre and its light-swept dunes,Terracotta changed women’s lives forevermore by offering them
a sublime and instantaneous tan, glowing with naturalness. Like a warm summer breeze, it reproduces the golden,
coppery and amber reflections of the sun on the skin. Its absolute success is still undisputed today: in 2009, one
Guerlain Terracotta powder is sold every 25 seconds on average in the world!
Often copied but never equalled, the legendary bronzing powder continues the legend year after year.
A magical formula that continuously reinvents itself. A cult product in the making… Each skin, each desire now has
its Terracotta solution.
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1984 - TERRACOTTA POUDRE BRONZANTE – A NATURAL SUNNY GLOW
The must-have bronzing powder is born.
The complexion glows with a luminous, matt and sheer tan.
In 1997, its unique texture is enriched with moisturising active ingredients to leave the skin velvety, never dry,
and ensure long-lasting comfort.
Available in six shades: 00 – 01 – 02 – 03 – 04 – 20
2006 - TERRACOTTA LIGHT – AN IRIDESCENT SUNNY GLOW
A light bronzing powder like a first ray of sunlight that tans, illuminates and gives a delicate iridescent glow to
the skin. Customised for a subtly iridescent tan: light golds and pink to make fair skin radiant; more intense golds
and orange to light up olive complexions; intense golds and a touch of fuchsia to make very tanned or mixed
complexions shimmer.
Available in three shades: Blondes 01 – Brunettes 02 – Dark 03
2007 - TERRACOTTA TAN BOOSTER – A SUNNY GLOW AND INTENSIFIED TAN
The first active bronzing powder by Guerlain! Its high-tech active complex prepares, activates and prolongs the
natural tan*. Day after day, with each ray of sunshine, its Tan Booster complex intensifies and effectively prolongs
a natural tan. A technology from Guerlain Research,Tan Booster is a natural extract taken from the bark of the
carob tree. Grown for thousands of years in Mediterranean countries, this tree delivers an active ingredient
capable of initiating, intensifying and prolonging a tan*. Tan Booster stimulates the melanocytes and revives
melanin production* to leave the skin naturally golden and intensify its summer glow.
Available in two shades: 01 Light – 02 Medium
2009 - TERRACOTTA MINERAL – A SUNNY GLOW AND AN EVEN COMPLEXION
A loose mineral powder for a perfectly even finish. It smoothes and blends away the slightest imperfection, like a
lightweight foundation, while providing a natural “healthy glow” to all skin thanks to the ancestral power of minerals.
Available in three shades: 01 Light – 02 Medium – 03 Dark
2010 - TERRACOTTA 4 SEASONS – A SUNNY GLOW AND A TAILOR-MADE TAN
A mix of four shades to combine for a tailor-made tan, season after season. Enriched with pure gold, this
precious powder makes the face glow with natural, authentic radiance.
Available in two shades: 01 Blondes – 02 Brunettes
* In vitro test.
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Your perfect tan in all seasons
“A radiant complexion and a sun-kissed effect in a few strokes, with a natural foolproof result”
SPRING
The light is changing. It’s time to switch to another tone and begin warming up the complexion. The classic Terracotta powder is perfect for
gently initiating this tanning effect. Be careful not to choose a shade that is too dark. Never use a colour more than two tones darker than
your skin tone. Opt for more pink or apricot shades that correspond better to the lights of the season.
Little by little, you can add some “sun-kissed” effects with the Terracotta Light powder on the top of your cheekbones, the curve of your brow
bone and your décolleté.
SUMMER
Olivier Échaudemaison
Creative Director
The right way to add a sunny touch to the entire
face: a Guerlain secret, the “3” application.
Using the Kabuki brush or a powder brush,
apply your Terracotta powder by tracing a “3”
on each side of the face: from the forehead
to the cheeks and then to the chin, following
the facial contours and moving down along
the neck.
Final touch: take a small amount of Terracotta
powder with your brush and sweep it over the
curved areas of the face, where the sun
touches it most: the bridge of the nose,
cheekbones and chin.
During holidays, you look fresh and divine as soon as you wake up with Teint D’Ailleurs to even out the complexion and a touch of its
Terracotta as blush to intensify a healthy glow.
In the evening, highlight your beauty: the complexion is enhanced with Teint D’Ailleurs with your Terracotta applied all over and Terracotta
Touch used to illuminate areas of shadow. Dare to use metallic eyeshadows to become the centre of attention and gloss textures on your
lips to remain elegant and radiant.
Don’t hesitate to add a touch of golden radiance and mother-of-pearl to the curved parts of the shoulders and the décolleté with the two
limited-edition shades of the Terracotta Light powder, specially designed for already tanned complexions.
Urban women can show off a sunny look too with Huile du Voyageur and Eau Sous le Vent, which feature the Tan Booster technology. They
can also make the most of every last sunbeam with the Terracotta Tan Booster powder.
AUTUMN
A different light. Week after week, the complexion changes and the tan disappears.
To keep a golden effect, use Teint D’Ailleurs with your fluid foundation. Enhance luminosity with Terracotta Touch and opt for the Terracotta
4 Seasons powder to adjust the intensity with each passing day.
WINTER
A sunny touch makes a subtle appearance over your usual makeup as blush to maintain a natural effect. A sweep of Terracotta powder warms
up dull complexions. And for those who can’t stay out of the sun, don’t forget that a very tanned or overly tanned complexion may appear
lacklustre. Light up your face with the Terracotta Light powder on curved areas.
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