HFP sponsor pro final

Sponsorship Opportunities
MULTISPORT EVENTS
Proudly serving the multisport community since 1989
Over 500 events produced since 1989
HFP Racing was founded in 1989 and is a leader in the industry of multisport management and marketing with over twenty (25) regionally owned and operated multisport
and special events along with 10 managed events.
HFP Racing is one of the largest promoters of multisport events in the Mideast and boasts
a customer base of over 15,000. HFP is known for innovative events like the American
Triple-T and the Ohio Women’s Triathlon for the Cure Series and specializes in both short
and long distance triathlons like the Wheelie Fun Series, Great Buckeye Challenge and
the Deer Creek Fall Challenge.
HFP Racing has produced over 500 events in the last 22 years. As HFP Racing recognizes
the ever changing arena of multisport, it will continue to introduce new events while
simultaneously supporting the progress of events currently on the schedule.
Company Highlights
~ 22nd year as the Mideast’s premier race management company
~ Official Ohio Multisport Company of the Susan G. Komen Affiliates of Ohio
~ Producer of the longest running Triathlon and Duathlon Series in the U.S.
~ Fully supported by the state parks, counties and townships at each venue
~ Athlete participation from more than 40 states
~ 15,000 participants and 25,000 spectators
~ Officially sanctioned by USA Triathlon
~ Featured venues in Ohio, West Virginia, Pennsylvania, North Carolina and New Jersey
In 2010, HFP Racing websites received over 270,000 total visitors,
visiting more than 775,000 web pages.
2011Season
Season
Highlights ◆ 2011
Schedule
of Events
2011
Highlights
2011 Schedule
of Events
4.16
The 20th annual Wheelie Fun
Multisport Series is America’s longest
running simultaneous triathlon and
duathlon event series, visiting a total of 7
destinations, geographically placed to
cater to all major Ohio centers of
population, as well as Morgantown, WV.
The Susan G. Komen Ohio Women’s
Triathlon for the Cure Series will visit
7 Ohio venues, targeting all major markets in Ohio including Columbus,
Cincinnati, Dayton, Cleveland, Akron and
Toledo. 50% of all registration
proceeds benefit the Susan G. Komen
Affiliates of Ohio. The series features a
beginner friendly 250 yard swim, 7 mile
bike and finishes with a 2 mile run.
Featured as two of Triathlete
Magazine’s 2010 best races around
the Globe, The American Triple-T
Ohio and North Carolina events are a
combination of creativity and innovation
not found elsewhere in the world of
Triathlon. In these two unique and
wildly popular events, participants
complete 4 triathlon’s in 3 days. This
allows potential clients to leave a lasting
impression on racers, as they will be
offering the imagery of their company
and showcasing their product to the
same audience, consistently for 3 full
days of racing.
Miami University
Student Foundation Triathlon
Miami University; Oxford, OH
5.7
Ohio University
Athletes In Action Triathlon
Ohio University; Athens, OH
5 . 2 0 - American Triple-T Ohio
5 . 2 2 Shawnee State Park and Forest
Portsmouth, OH
5 . 2 8 Tri for Joe
Coney Island Park
Cincinnati, OH
6 . 0 4 - Ohio Women’s Triathlon for the Cure
6 . 0 5 Wheelie Fun Triathlon & Duathlon Series
Deer Creek State Park; Mt. Sterling, OH
6 . 1 1 Flag City Multisport Celebration
Riverbend Park
Findlay, OH
6 . 1 8 - Ohio Women’s Triathlon for the Cure
6 . 1 9 Wheelie Fun Triathlon & Duathlon Series
Maumee Bay State Park; Oregon, OH
6 . 2 5 - MedExpress Women’s Only Triathlon
6 . 2 6 MedExpress Mountaineer Triathlon & Duathlon
Morgantown, WV
7 . 0 3 JCC Independence Triathlon
J C C Hoover Family Park
Westerville, OH
7 . 0 9 - Ohio Women’s Triathlon for the Cure
7 . 1 0 Wheelie Fun Triathlon & Duathlon Series
Caesar Creek State Park; Waynesville, OH
7 . 1 7 Fit to Fight Triathlon & Duathlon
Corwin Dixon Park
Mason, OH
7 . 3 1 Giant Eagle Triathlon
Alum Creek State Park to downtown Columbus
START: Delaware, OH FINISH: Columbus, OH
8 . 0 6 - Ohio Women’s Triathlon for the Cure
8 . 0 7 Wheelie Fun Triathlon & Duathlon Series
East Fork State Park; Bethel, OH
8 . 1 3 - Ohio Women’s Triathlon for the Cure
8 . 1 4 Wheelie Fun Triathlon & Duathlon Series
Linwood Park; Vermilion, OH
8 . 2 0 - Ohio Women’s Triathlon for the Cure
8 . 2 1 Great Buckeye Challenge
Buck Creek State Park; Springfield, OH
8 . 2 8 MedExpress Nittany Lion Triathlon
Bald Eagle State Park to Penn State University
START: Howard, PA FINISH: State College, PA
9 . 1 7 Alan’s Elite Triathlon
In memory of Alan Boos
Portage Lakes State Park; Akron, OH
9 . 1 7 Akron Kids Triathlon and Duathlon
Ages 7-10 and Ages 11-14
Portage Lakes State Park; Akron, OH
9 . 1 7 - Ohio Women’s Triathlon for the Cure
9 . 1 8 Wheelie Fun Triathlon & Duathlon Series
Portage Lakes State Park; Akron, OH
9 . 2 5 Jersey Shore International Triathlon
Sandy Hook National Park to Ocean Place Resort
START: Sandy Hook, NJ FINISH: Long Branch, NJ
1 0 . 0 2 Deer Creek Fall Challenge
Deer Creek State Park
M t . Sterling, OH
10.14- American Triple-T North Carolina
1 0 . 1 6 Future Farmers of America NC Camp
White Lake, NC
Participant Demographics
Age
Age 37
Age 34
29%
47%
25%
13%
Average
Median
Age 18-29
Age 30-39
Age 40-49
Age 50+
Occupation
49%
White-collar jobs
19%
Professional jobs such as
doctor, lawyer or accountant
12%
Students or education workers
12%
Blue or gray collar workers
6%
Government or military
Gender
60.5%
39.5%
Male
Female
Education
95%
Post-secondary education
Annual Household Income
Median
$107,900
Mean
$126,000
36%
$50,000 - $100,000
55%
$100,00+
10%
$200,000+
Marital Status
67%
Married
33%
Single
41%
Have children under age 17
Race and Ethnicity
88.2%
Caucasian/White
3.2%
Hispanic
2.1%
Asian
1.5%
Multi-racial
0.5%
African-American
1.1%
Other
Vehicles
98%
Own/lease
2.5
Median # of vehicles
8
Avg. # of trips taken per year
SPONSORSHIP BENEFITS & MARKETING
OPPORTUNITIES
Title*
$60,000
Presenting
$30,000
Gold
$15,000
Silver
$10,000
BOTH
BOTH
INFO
PAGE
INFO
PAGE
12
6
4
2
1
10
8
6
4
2
Bronze
$7,500
Official naming rights of
HFP Racing Series
Company representative serves as official
race starter
Recognition as title sponsor on HFP Racing
Series website home page
Company logo on finish line archway
Use of HFP Racing name and logo in advertising with affiliate approval
Category exclusivity
Company representatives access to VIP
area at each race
Ad in HFP Racing monthly newsletter
Exposure (40,000 per month)
Company logo with link on HFP Racing
homepage and informational pages
Complimentary booth space at race site and
select race expos
Logo or company name on participant and
volunteer t-shirts (20,000)
Opportunity to to display company banners
at the finish line and transition
entrance/exit
Opportunity to insert company information
in participant goodie bags (15,000)
Recognition through announcer mentions
throughout the race
Race Specific Sponsor Areas
Unique sponsorship opportunities available at all HFP owned and managed
(10 additional venues) events.
Transition Area Sponsor $20,000
The official HFP Transition Sponsor allows Company to brand the
Athlete’s Transition Area.
· Sponsor Exclusivity
· Gold Level Incentives
· Ability to brand transition entrance and exit archways, areas each athlete will
pass through multiple times throughout the event and one of the most desirable
photo locations
· Ability to brand entire fencing area, used to enclose transition area
Swim Area Sponsor $20,000
The official HFP Transition Sponsor allows Company to brand the Swim Area.
· Sponsor Exclusivity
· Gold Level Incentives
· Ability to brand the swim entrance and exit areas, including an array of flying
feathers leading to the swim area with sponsor logo and branding of all large
swim buoys used to signify the start of the course and mark it throughout
· Ability to brand participants swim caps, worn by each triathlete and taken
home afterwards as race memorabilia
Post-Race Sponsor $15,000
The official HFP Post-Race Sponsor allows Company to brand the Athlete Post-Race
food and beverage area.
· Gold Level Incentives
· Ability to brand the post-race tent area
· Ability to provide post-race recovery food and drink, including specific
nutritional products to be sampled by all athletes
Individual and Group Race Sponsor $10,000-$20,000
HFP Racing does permit individual and group sponsorships (ie: Southern Ohio races only,
Triathlon for the Cure Series, etc…) on a case to case basis for Company’s interested in a
specific demographic or geographic area.
*Title Sponsorship includes all HFP Racing owned events and does not include the
MedExpress Mountaineer Triathlon, the MedExpress Nittany Lion Triathlon and the Giant
Eagle Triathlon.
Sponsor Recognition
~ Association with HFP Racing has
incredible sponsor appeal
~ 600-2,000 participants nearly every
weekend from mid-May through
mid-October
~ HFP Racing is the racing company of
choice for the greater Ohio and mid
eastern triathlon and duathlon market
~ HFP Racing focuses on quality over
quantity in our events
~ HFP prides itself on putting on highly
organized events that are logistically
and aesthetically appealing to our
athletes and sponsors alike
~ The HFP brand and our sponsors are
now synonymous with triathlons and
duathlons in the mid eastern U.S
~ HFP Racing has experienced incredible
success, even in a down economy
~ HFP saw significant participant growth in
96% of their events in the 2010 season
~ It is the unparalleled event imagery of
courageous athletes competing at each
HFP Racing event
~ Sponsors develop a deep emotional
connection with our athletes
HFP Racing is unlike any other sponsorship opportunity offering sponsors year round, multiple event
and multiple geographic location marketing at the
grass roots level that makes your company sponsorship much more cost effective.
P.O. Box 251
Alexandria, Ohio 43001
www.hfpracing.com
Shannon Kurek, Founder and President
[email protected]
614.588.2402
Questions about partnering with HFP Racing?
Contact Daniel Davis at 614.208.8113
or [email protected]