IDBM program

Can you
write
usability?
Can you
engineer
an identity?
Can you
buy
innovation?
Can you
lead
a culture?
Can you
compute
a product?
Can you
segment
fashion?
Meet the Teams of the Future
Business
The International Design Business Management (IDBM) Program is a joint
teaching and research platform of Aalto University’s schools of business, design
and technology.
Arising from the needs of the industry, this program gives future business managers, engineers and designers an opportunity to both develop systemic and
interdisciplinary skills through specialized courses and to create tangible value
for industry partners through collaborative, real-life projects.
1/3 of students from Business Background
Design
1/3 of students from Design Background
The purpose of the IDBM program is to develop and diffuse world-class expertise
in global design business management through interdisciplinary research and
learning. The key offering is based on a unique and innovative combination of
theory and practice-based teaching methods that provide students with relevant
capabilities and innovative problem solving techniques that address the needs
and create solutions for the real world.
The Master’s-level program aims to accelerate professional development in the
global design-intensive business by emphasizing the importance of design as a
competitive factor, by developing on the potential value of state-of-the-art technology and by building on creating and managing industry-changing business
models.
IDBM is offered both as a two-year, full-time Master’s degree program or alternatively as a two-semester-long minor studies package. The program builds on the
business, design and technology knowledge and competence achieved through
previous studies, enabling students to make full use of their own potential and
knowledge as members of interdisciplinary teams within project-based work.
An integral part of the offering, IDBM related research aims to transfer the latest
academic research into teaching and industry practice. Currently, the research is
constructed around the main areas of design management, integrated multi- and
interdisciplinary processes in design, business and technology, and design for
brand and product identity.
Technology
1/3 of students from Technology Background
Projects Building Solutions
Stora Enso
Stora Enso is the global rethinker of the paper, biomaterials, wood products and
packaging industry. Stora Enso’s aim is to rethink the old and expand to the new
to offer customers innovative solutions based on renewable materials. The Stora
Enso – IDBM team’s main task was to work on developing a new, innovative
packaging concept for Stora Enso.
In Fall 2013, the team began with the project by exploring the world of packaging.
They visited different stores and interviewed people in one of the largest Fast
Moving Consumer Good companies in Finland. Also, students travelled to the
USA to benchmark the latest opportunities in technology and digital media. As a
result of the research phase the team decided to concentrate fully on cosmetics
packaging.
During Spring 2013, after several iterations ÈOLA was born. ÉOLA is a service
concept that combines the latest technological innovations, mobile lifestyle, and
new ground-breaking packaging to enhance the traveler’s experience and make
it hassle free.
NSF Telecom
NSF Telecom is a telecommunications start-up from Finland which provides
modern telecommunication solutions and tools, as well as billing for inter-carrier
and retail businesses. The project’s main objective was to analyze the Croatian
telecommunications market, as well as a brief analysis of the Slovenian market,
to facilitate the internationalization process of NSF Telecom.
During their benchmark research and field research trip the team discussed with
the major Croatian telecommunications players, as well as with representatives
of the Finnish embassies and Finpro in both Slovenia and Croatia. The team was
able to map the market dynamics and relationships between the different actors
in the Croatian telecommunications sector and received information of the past
and future developments of this market.
As a result of their research, the student team presented five business opportunities that were recognized during their study. The opportunity recognition is
based on the analysis of NSF Telecom’s core competences which were identified
by interviewing the company personnel, their customers and outside experts.
Toyota
KANSEI DESIGN is a design unit, which is part of Toyota’s European Research &
Development function. It was created in 2004 and is based in Brussels. Kansei Design works towards providing new types of pleasurable experiences to end-users.
The mission & challenge of the Toyota - IDBM team was to contribute to K.D.’s
understanding of a future with a zero emission mobility ecosystems. In order to
do that, the team formulated a vision and strategy for the future European mobility
ecosystem and presented three complimentary scenarios for the year 2030.
As a result of the eight month long project, the Toyota – IDBM team presented
“Z.E.M.E.”. Z.E.M.E. is a concept which aims to improve the user experience
of the end-user by creating pleasurable journeys. By improving the adaptability
of various modes of transport and respecting the various dimensions of the
ecosystem, Z.E.M.E. is expected to provide end-users with new pleasurable
experiences in their every day life.
Unicef
The eight-month IDBM industry project was something I could never expect
beforehand. I had heard a bit what the projects might be about but the actual
moment when I was told to be part of the team AALTO-UNICEF 2012/2013 was
spectacular – our team would go to Uganda for one month!
Now when the project has ended we were pleased to hear that UNICEF was
really satisfied with the outcome. They promised to take our innovation toolkit
into action in near future. That was the greatest feedback and reward we could
imagine to get! Overall the whole year was definitely one of the most interesting
ones in my life so far!
Heikki Marttila
Wood Product Technology
Aalto University School of Chemical Technology
MELTING THE EXISTING BORDERS OF MOBILITY
Zero Emisson Mobility Ecosystem
Kansei Design from Toyota Motor Europe
// What is Z.E.M.E. ? // The Z.E.M.E. team aims to improve the user experience of the end-user by creating pleasurable journeys.
While improving the adaptability of various modes of transport, the Z.E.M.E. team respects the various dimensions of the
ecosystem. // KANSEI DESIGN // Kansei Design is a design unit, which is part of Toyota's European Research & Development
In overall the team performance was very good. They carried out the given tasks
very well particularly when taking into account the amount of supervision they
received from UNICEF Finland and UNICEF Uganda. The team also responded
very well to the requests of UNICEF Finland and adjusted their plans accordingly.
The work done by the team is very satisfactory and clearly benefits UNICEF
Finland as it will be possible to utilize the deliverables immediately to support
the UNICEF-Academia collaboration in the Ugandan context. The team provided
expertise that adds value to innovation work of UNICEF.
function. It was created in 2004 and is based in Brussels. Kansei Design works towards providing new types of pleasurable
experiences to end-users. // MISSION & CHALLENGE // The Z.E.M.E. team will contribute to K.D.'s understanding of a future zero
emission mobility ecosystem. In order to do that, the team will formulate a vision and strategy for the future European mobility
ecosystem and present three complimentary scenarios for the year 2030.
Aalto University International Design Business Management Program 2012-2013
Annika Launiala
Head of international Advocacy
UNICEF Finland
Creating Value for Partners
Since 1995, the IDBM program has executed over 150 projects with partners in the
areas of new product development, service design and market ideas, concepts
and offering for the consumer and B2B markets with global and local commercial
firms, the creative industries, the public and third sectors, and international organizations. The projects have been mainly open-ended, seeking for new solutions
from a wide perspective and often using new technologies, knowledge and materials. The IDBM Partners in the past have included multinational enterprises,
Finnish internationally operating companies, global and local social-enterprises
and organizations and globally-oriented start-ups.
Rovio - KESKO - Toyota - NSF Telecom - Introdex - Qonsalt - Chemical Industry Federation of Finland - University of Sao Paulo - Panasonic Volkswagen - Outokumpu - Fazer - YLE - CITE Madera, Peru - UNICEF Procter & Gamble - NOKIA - KONE - Wärtsilä - Microsoft - Neste Oil Finnair - Fiskars - Metso - Suunto - FinPhys - Helsinki City - Iittala - FinPro Stora Enso - Sanoma - Martela - Kesko Food - Polar Electro - AsoKodit Finavia - TeliaSonera - Vaisala - Advansis/Rambol - Pentagon Design - Väino
Korpinen - There Corporation - Panphonics - Ministry of Science Vietnam - Open
Innovation Forum- University of Sao Paulo, Fashion Export - TEKES, Services for
Global Collaboration - VIP Research Project - IDBM 2.0 - HRM Partners - VTT BMH Technology - NCC - Kumera - Innohome-Stanford - Salo Area Development Center - Sentica Cavia - Kaupallinen Tila - Helsinki University of Art and
Design – 24 Living - Ruukki - Sentica Finnsonic - Planar - SRV Westerlund Lapponia International - Innospa - Incap Furniture - Mobidiag - Lowe Partners Design Network - Asperation - Helkama Bica - Honkarakenne - Piiroinen - Network Honka - Rannila - Satama Interactive - Skanska Kodit - Design Forum Finland Perlos - WoodFocus - Stala - Turenko - Helkama Velox - Benefon - Grundfos - Naps
Power Systems - Oras - Tulikivi - Control Express Finland - Isku - Koistinen Kantele Keravan City - Virke - Tervola Town - E&D Design - Valmet - Mk-Trsemer Linen House - Raute Wood - Helsinki University of Technology - HPY - Säntti,
Handicap Equipment - Borealis - Valmet - Kemira Safety - Valmet Paper Machines Virke - Metra - Juhani Risku Architect Company - Exel - Teleste Communicaions Lapponia House - Piiroinen (Arena) - Vivero - Hackman - Manner - Reima
Home Countries of Foreign IDBM Students
1995-2013
For the 2012-2013 academic cycle 50% of
students were foreign.
50%
Armenia
Australia
Brazil
Britain
Canada
Chile
China
Colombia
Egypt
Estonia
Ethiopia
France
Germany
Greece
India
Iran
Ireland
Italy
Jamaica
Japan
Kazakhstan
Lithuania
Mexico
Netherlands
Pakistan
Russia
Singapore
South Korea
Taiwan
Thailand
Tunis
Turkey
USA
Vietnam
Avenues of Research
In addition to mastering the graduate-level program and practice-based industry
projects, IDBM has actively carried out its own research and participated in the
development of the global community in design and management research.
In line with the wider aims of the Program, IDBM research has the aim to generate
systemic and multidisciplinary knowledge applicable to global business development that is design and technology intensive. In doing this, IDBM operates at the
crossing-points of disciplines, integrating relevant parts of existing disciplinary
views and epistemologies into new theoretical and empirical perspectives on
interdisciplinary interaction.
IDBM research is strongly based on empirical data and industry interaction. It
nurtures an explorative, creative, and open-minded approach in order to be agile
and reactive towards emerging phenomena within design and creative industries.
Since the beginning of the Program, numerous and ongoing research activities
have emerged. These include numerous Master’s theses, Doctoral theses, and
special reports conducted within the IDBM sphere, together with the extensive
practical research components linked to the industry projects.
www.idbm.fi
Contact IDBM
Prof. Mikko Koria
Program Director
Mobile +358 40 353 8343
[email protected]
Anna-Mari Saari
Program Coordinator
Mobile +358 40 353 8333
[email protected]
Dr. Toni-Matti Karjalainen
Research Director
Mobile +358 50 357 4047
[email protected]