Bojangles` makes it`s way to the chicken capital of America
Transcription
Bojangles` makes it`s way to the chicken capital of America
GEORGIA EDITION GEORGIA’S FOODSERVICE INDUSTRY NEWSPAPER ◆ $3 VOLUME 2 NUMBER 1 ◆ FEBRUARY 2011 WWW.TRNUSA.COM Bojangles’ makes it’s way to the chicken capital of America Appetizers: Lessons from 1492 5 Under the toque with Chef Jamie DeRosa 6 Sweetwater Brewing’s 2nd Annual Ale Festival 7 10 dirty secrets landlords don’t want you to know 9 Entrées: What’s Going On. . . . . . . . . . . . . . 2 Appell Pie . . . . . . . . . . . . . . . . . . . . . . . 3 Advertisers Directory . . . . . . . 3 New Openings . . . . . . . . . . . . . . . . . 4 Calendar Events . . . . . . . . . . . . . . 9 Under the Toque . . . . . . . . . . . . . . 6 Business Cards. . . . . . . . . . . . . . . 10 Classified Ads . . . . . . . . . . . . . . . . 10 Dessert: Coming in Marc h: PAID WEST PALM BEACH, FL PERMIT NO. 4595 PRSRT STD US POSTAGE CALL NOW! Charolette, N.C. – Bojangles’ Restaurants Inc., the famous chicken and biscuits chain known for its unique Cajun flavor, has announced plans to expand across Georgia through local franchise ownership, calling for 80 new locations by 2011 in metro-Atlanta, Savannah, Macon, Columbus and Albany. Currently, 32 restaurants operate in the market with deals signed for an additional 32 locations. The expansion will result in a total of 150 Bojangles’ units across Georgia. Currently, seven to ten new stores are already under contract to be built each year for the next five years. “We are thrilled to make public the fact that Bojangles’ has a robust growth plan in one of the great, dynamic markets in the country,” said Eric Newman, executive vice president of development for, Bojangles’ Restaurants, Inc. The market’s taste preference for chicken holds especially true in Atlanta, Bojangles’ fastest growing market in Georgia. The company anticipates opening 15 restaurants in the metroarea alone. “Atlanta is the perfect place for us to share the best food available in the highly competitive chicken segment within the QSR industry. We are proud to bring our distinctive and flavorful menu offerings -- made-from-scratch breakfast biscuit sandwiches, Bojangles’ Classic Cajun Chicken, Dirty Rice and Cajun Pintos -- to the Atlanta audience,” said Newman. The anticipated growth indicates that Bojangles’ and its franchisees will infuse tens of millions of dollars into the Georgia economy through business development investments. Once complete, the expected 150 locations together will employ at least 7,500 people and generate more than $100 million for circulation into the Georgia economy. Bojangles’ has proven itself to be an attractive opportunity for franchisees and area developers from several other systems. “We’ve become a choice for groups that want to diversify their portfolio,” said Chris Bailey, director of franchise development. “While our recipe for success is deeply rooted in food quality and innovative store design, it is our proven operational processes and systems that make Bojangles’ such an attractive franchise opportunity.” Founded 1977 in Charlotte, North Carolina, Bojangles’ Restaurants, Inc. www.bojangles.com - continues to serve only the highest quality food to its loyal customers in fun, festive restaurants with fast, friendly service. Made-fromscratch breakfast biscuit sandwiches as well as one-of-a-kind Cajun, Country Style chicken and fixin’s have garnered a legion of fans and a loyal following. First franchised in 1978, Bojangles’ now boasts over 350 total locations (229 franchised and 124 corporate owned Shane’s Rib Shack to open 50 more units Atlanta, GA - Shane’s Rib Shack, a leader in fast casual barbecue, announced new franchise agreements totaling more than 50 units, including deals in Alabama, Mississippi and Central Florida. The company also opened nine units in 2010 with the most recent opening in Boca Raton, FL, a newly created extended fastcausal concept. In 2011, Shane’s Rib Shack expects to open approximately 12 units, including six in early 2011 in Athens and Pooler, GA; Birmingham and Mobile, AL and Panama City and Ocala, FL. Shane’s Rib Shack was purchased by Petrus Brands in January 2009. The founder, Shane Thompson, returned to direct the brand with a clear focus to take it “back to its roots.” Thompson claims that “after improving operations, food quality, and consistency of execution, we are poised and ready for rapid growth. Based on the “brand rebirth,” we are on the radar screen of multi-unit operators and will continue to complete multiple, multi-store agreements in 2011 and beyond.” According to Thompson, Shane’s Rib Shack has a focused development strategy which will see the company fill existing core markets and expand to new contiguous markets. Targeted growth markets for 2011 include Georgia, South Carolina, North Carolina and Tennessee. In addition, growth plans include expansion with multi-unit operators in major DMA’s east of the Mississippi. Shane’s Rib Shack offers a variety of footprints to ensure maximum market penetration and saturation points. While the standard Shane’s is between 1,800 to 3,200 square feet, the company also has the flexibility to design less traSee SHANE’S RIB SHACK page 7 2 What’s Going On GEORGIA FEBRUARY 2011 Important new products, corporate news and industry events. The 3rd annual Fiesta Georgia will take place Sunday September 26th, 2011 at the Georgia International Horse Park. Over 30,000 people typically attend metro Atlanta’s Hispanic Heritage Month kick-off celebration. Fiesta Georgia serves as the unofficial kick-off festivity for Hispanic Heritage Month in Georgia! Fiesta Georgia is a day-long celebration of Latino culture, featuring continuous live musical performances by national and local recording artists, sponsor displays with many free product samples, arts and crafts and authentic food from several LatinAmerican countries. For details visist www.FiestaGeorgia.com. Creolaise Catering announced the coming opening of Creolaise Ballroom + Bistro, in East Atlanta. The new Ballroom + Bistro is located in Conyers, Georgia and will feature over 2800 square feet of dual-purpose entertaining space where past and new clients can come to relax, dine and celebrate. The venue features modern, transitional architectural details and contemporary accents. The facility can be reached at 678.418.0924. ◆◆◆◆ Introducing Blackened Seafood by American Pride Seafoods created in partnership with Chef Paul Prudhomme. This premium line is authentic Blackened Seafood made easy for both foodservice and retail. Completely preseasoned, featuring today’s most popular species such as tuna, salmon and flaky white fish. Blackened Seafood is ready to cook from frozen in minutes on a flat grill, skillet or in the oven. “American Pride Seafoods has captured the authenticity of the blackened cooking method. New Blackened Seafood is a variety of premium seafood and Magic Seasoning Blends for a true New Orleans experience that's easy to prepare and cooks perfectly every time,” said Chef Paul Prudhomme. Blackened Seafood is an on trend way to serve premium seafood with authentic spices for bold flavor. Ideal for across dining and menu segments, Blackened Seafood reduces skilled labor, controls costly ingredients and reduces complexity in equipment and cooking method for increased profits. Serve new Blackened Seafood for a true New Orleans eating experience. Contact American Pride Seafoods f o r more detailed information online at www.americanprideseafoods.com. market. The deal, with brothers David and Mark Weeks, includes one opening in 2012, and the other three by 2015. ◆◆◆◆ ◆◆◆◆ Dunkin’ Donuts, which is in the middle of an aggressive expansion plan that has included over 300 new openings this year, has signed a multi-unit store development agreement to open four new restaurants in the Athens, Ga. Top Shelf Concepts is now offering a full range of innovative and eco-friendly products. Many chef’s add personality to their canapés, entrées, mains and ◆◆◆◆ The management of ACityDiscount announced they are moving to a 60,000 square foot facility at 6286 Dawson Blvd, Norcross, Georgia (Jimmy Carter Blvd exit off 85 north), which will feature a 20,000 square foot showroom. This facility makes ACityDiscount the largest restaurant equipment retailer located under one roof in Georgia. ACityDiscount will continue to use the existing telephone number 404-752-6715. ACityDiscount has been selling restaurant equipment from its downtown Atlanta location since 1973. This new facility will enable the company to offer a larger selection of new and used foodservice equipment to the restaurant and hospitality industry. See WHAT’S GOING ON page 8 PRODUCTS DISTRIBUTED / REPRESENTED BY… 6105 Duquesne Dr. Atlanta, GA 30336 Local: 404-346-1433 If you’re choosing your ductwork cleaner based on price alone... you’re gonna get HOSED. 1-800-878-3875 Fax: 404-349-5540 • GEORGIA’S WHOLESALE FOODSERVICE EQUIPMENT SPECIALIST • DISTRIBUTOR LINES SCOTSMAN A complete line of Commerical Ice Making Equipment. www.scotsman-ice.com AMERICAN RANGE Manufacturers of a complete line of Commerical Gas Ranges, Ovens, Fryers and other cooking products. www.americanrange.com TRUE One of the world’s largest manufacturers or Commerical Refrigeration Products. www.truemfg.com EVERPURE A complete line of Commerical Water Treatment Systems. www.everpure.com MOFFAT Manufacturer of Commerical Convection Ovens, Proofers and Holding Cabinets. www.moffat.com Like everything in this world, you get what you pay for. Far too often, restaurant owners are duped into thinking their kitchen exhaust system is clean and safe, when, in fact, it’s a serious fire hazard. So when it comes to the safety and security of your restaurant, choose the hood & duct cleaning experts with years of experience and proven results. TECHNIBILT A complete line of Modular Wire Shelving, Carts and Accessories. www.technibilt.com MODULAR Complete Line of Dispensers including applications from cups and lids to condiments and ice cream cones. www.tomlinsonind.com DISCOVERY PRODUCTS CORPORATION Manufacturers of affordable and environmentally Safe Cleaning Products to the foodservice industry worldwide. Carbon Off, Bright Shine and Oven Cleaner. www.discoveryproducts.com Others only clean what you can see. We clean your entire system –from the hood in the kitchen to the fan on the roof and every inch in between– and show you the pictures to prove it. YOSHIMASA A leading Manufacturer of Sushi Cases and highly efficient Air Curtains. www.yoshimasausa.com Nobody in the industry does a better job cleaning your system. Period. End of story. And that ensures your restaurant stays safe and dry. MANUFACTURER’S REP. LINES Member UNIVEX Producers of a comprehensive line of Planetary Mixers. A complete line of Slicers, Meat Grinders, Power Drive units, Bowl Cutters, Vegetable Peelers, Hamburger Patty Presses, Melon and Watermelon Peelers. www.univexcorp.com We don’t just say it’s clean. We prove it. G&A SUNRISE Quality Commercial Wood, Metal & Aluminum Seating Products, Table Tops and Table Bases. www.gaseating.com BK RESOURCES Importers of quality Plumbing, Sinks, Tables, Etc. for foodservice equipment dealers as well as hardware for the manufacture of commercial foodservice equipment. www.bk-resources.com OLD HICKORY Hickory is the world’s largest and oldest (50 years) manufacturer of Commercial Rotisseries / BBQs for the foodservice and retail markets with over 57 models in both gas and electric. www.hickorybbq.com -OUNTAIN)NDUSTRIAL"LVDs3UITE&s4UCKER '! sWWWENVIROMATICCOM TO FIND YOUR CLOSEST DEALER AND PURCHASE THE ABOVE PRODUCTS The Hood & Duct Cleaning Experts TODAY’S RESTAURANT PLEASE CALL ◆ 1-800-878-3875 WWW.TRNUSA.COM 3 Appell Pie Budget advertising for success ◆ Today’s Restaurant Publisher state in their article to appear in our March issue “ Marketing dollars are critical to the lifeblood of your business. When times are good, every program seems like a good idea. When tough times surface, some restaurants target this area first since they aren’t sure what’s working. Smart operators measured every response over the past two years and reallocated critical marketing funds to the ones paying off. Every marketing dollar invested should be directed toward winning programs and measuring return on investment is a key strategy to continue when the economy recovers. Experiment with new methods but measure the results. This keeps your marketing from becoming stale and insures you’re getting the most for your money. GEORGIA Every business owner is faced with the same questions that have to be answered even before opening the doors to greet customers. Let’s look at some of these critical components of opening a successful business. We all know the three most important and most analyzed component of a new business, location, location, location. Choose the wrong spot and you are doomed before opening most of the time. Check traffic patterns in the area and find out if any street construction is on the agenda for the area. Is it easy to get to your store and is parking available? Choosing your cuisine. What type of food will you prepare? Are you in the right neighborhood for the type of food you want to provide? Analyze the neighborhood. Know your potential customers. I am passing over the obvious, food quality, presentation and service. Without attention to these items all the demographic and traffic studies will mean nothing, failure will be certain. Decor and Design. The old saying is that “People eat with their eyes first” and success or failure can depend on the look of the business. Of course the Budget is one of the most important components needed for a business to have any chance of success. More businesses will fail due to being under capitalized than all of the other items combined. One of the budget items that is overlooked is advertising. I have heard so many new business owners say that “I cant afford to advertise now, we need to get some business first to pay for it” I promise you, this business will not survive or will always be struggling to survive because of a lack of budget planning and allocating of funds for Advertising and Public Relations. Advertising should be an ongoing program and is as important as paying a salary to your chef. Eric and Robin Gagnon, founders of We Sell Restaurants, FEBRUARY 2011 Howard Appell ◆ Are you in the right neighborhood for the type of food you want to provide? Analyze the neighborhood. Special issues you don’t want to miss… Even if you paid attention to every aspect of opening your new business you still would have to tell your potential customers where you are and what you serve and how to get there. “How can they beat a path to your door if they don’t know where the door is?” Advertising today comes in many shapes and sizes from newspaper to Internet to mobile devices. Find the one that works for you and continue to do it. Remember to allocate funds for ongoing advertising in your original budget so you are prepared. Don’t be the owner saying my products were great but we failed. Barbecue Issue APRIL 2011 Southwest Foodservice Expo TEXAS EDITION — JUNE 2011 Florida Restaurant & Lodging Show Issue FLORIDA EDITION — AUGUST 2011 Index of Advertisers Furniture & Design Issue Channel Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Culinary Software Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Empire Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Empire Ventilation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Enviromatic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 FoodEquipmentTrader.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 FoodServiceResource.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Lighting Bug Electric . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Restaurant Max . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Southern Barter Club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Thunderbird. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Your Restaurant Connection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 P.O. Box 273264, Boca Raton, FL 33427-3264 (561) 620-8888 ◆ Fax (561) 620-8821 [email protected] ◆ www.trnusa.com Today’s Restaurant is published monthly by Today’s Restaurant News. This issue’s contents, in full or part may not be reproduced without permission. Not responsible for advertisers claims or statements. OCTOBER 2011 561.620.8888 ◆ www.trnusa.com PUBLISHER ............................... Howard Appell CO-PUBLISHER ............................... Evan David ASSOCIATE EDITOR ........................ Wesley Paul CONTRIBUTING EDITORS ................ Joe Dunbar CIRCULATION MANAGER .............. Eric Spencer ADVERTISING MANAGER ...... Howard McKinney ART DIRECTOR ................................Jim Pollard SALES MANAGERS .................... Terri McKinney ........................................... William Lagusker Today’s Restaurant is online! On our website you’ll find internet exclusive news and articles from all of our print editions. You can also sign up for the Business Network, place an ad, subscribe to print editions & more… Visit www.trnusa.com GET INVOLVED! Today’s Restaurant accepts contributions for our monthly articles and features including Calendar Events, New Openings, Under the Toque and What‘s Going On? Call or email for more info on how you can get your business or product featured in Today’s Restaurant! WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT 4 New Openings GEORGIA FEBRUARY 2011 New business opportunities in the Georgia foodservice industry. Now Open ◆ MORELLI’S ICE CREAM DELIVERY 749 Moreland Ave SE Ste B-102, Atlanta, 30316 ◆ DINNER'S READY 6405 Fairburn Rd Ste 400, Douglasville, 30134 ◆ SUGAR-COATED RADICAL 680 Drewry St, Atlanta, 30306 ◆ ATLANTA FRESH ARTISAN CREAMERY STORE, 6679 Peachtree Industrial Blvd. Ste M, Norcross, 30092 ◆ DIGGERS GRILL & TAP 991 Peachtree Industrial Blvd., Suwanee, 30024 ◆ ALVARADO’S, 5499 Buford Highway, Doraville, 30340 ◆ GIGA-BITES CAFE, 2145 Roswell Rd., Marietta, 30062 ◆ SPICE TOUCH 5530 Windward Pky, Alpharetta, 30004 ◆ TWISTED TAVERN, 2445 Moon Road, Grayson, 30017 ◆ PHILLIPS SEAFOOD, Hartsfield - Jackson Atlanta Intl Airport, Atlanta, 30320 Subscribe to the New Openings and have it emailed to you at least 2 weeks before we go to press every month! Go to www.trnusa.com now and click on the SUBSCRIBE button for more info! ◆ AZURE GOURMET AND CATERING 1155 Lavista Road, Atlanta, 30324 ◆ RAMINO'S GELATO 5 W. Broughton St., Atlanta, 30309 ◆ GRITS' SOUTHERN-STYLE FOOD 132 Hardwick St, Milledgeville, 31061 ◆ EGG HARBOR CAFE 10270 Medlock Road, Johns Creek, 30022 ◆ GEKKO SUSHI AND LOUNGE 620 Glen Iris Dr NE, Atlanta, 30308 ◆ HIGH ROAD CRAFT ICE CREAM & SORBET 2241 Perimeter Park Drive Ste 7, Atlanta, 30341 ◆ LAWRENCEVILLE FRESH MART & CAFÈ 178 East Crogan St. Ste 100, Lawrenceville, 30046 ◆ PICO AUTÈNTICO 590 Mimosa Boulevard Ste 100, Roswell, 30075 ◆ THE JOSEPHINE LOUNGE 6325 Peachtree Industrial Blvd, Atlanta, 30360 ◆ WHICH WICH 265 18th St. NW Ste 4100, Atlanta, 30363 ◆ EUROPEAN DELI, 3101 Roswell Rd, Marietta, 30062 ◆ CHEF KERN'S FINE FOODS & CATERING 3060 Keith Bridge Rd Ste 8, Cumming, 30014 ◆ YOFORIA, 1168 Howell Mill Rd NW, Atlanta, 30318 ◆ JOSEPHINE LOUNGE (Hervys) 6325 Peachtree Industrial Blvd, Atlanta, 30360 ◆ CUPS & MUGS, 239 Broad St, Rome, 30161 ◆ HOUQUA TEAROOM 1451 Oxford Road NE, Atlanta, 30307 ◆ YOGURT MOUNTAIN 11720 Medlock Bridge Rd Ste 162, Duluth, 30097 ◆ FOX’S HOT DOGS 10929 Crabapple Rd, Roswell, 30075 ◆ A DIFFERENT FLAVOR - a meat-and-three restaurant, 11 Central Avenue, Commerce, 30529 ◆ LOVIN' SPOONS 467 Pooler Parkway, Savannah, 31332 ◆ FRESH 'N FIT CUISINE 2314 Henry Clower Boulevard SW, Snellville, 30078 ◆ HUEY LUEY’S FINE MEXICAN FOOD 5460 Wendy Bagwell Parkway, Hiram, 30141 ◆ GIGI'S CUPCAKES 1281 Johnson Ferry Road - Ste 116, Marietta, 30068 ◆ BRASSERIE 529 529 East Liberty Street, Savannah, 31401-4416 ◆ YO BASIL YOGURT & DESSERT CAFE Johnny Mercer Blvd, Savannah, 31410 ◆ ADAM'S AMERICAN MEDITERRANEAN STEAKHOUSE, 15 E Main St NE, Buford, 30518 ◆ TRE VIETNAMESE DINING, 3055 North Point Pkwy Ste 100, Alpharetta, 30005 ◆ HARVEST BISTRO, 30 Allen Plaza, Atlanta, 30308 ◆ CASTLEBERRY ALE HOUSE, 5446 Bethelview Road Ste 101 & 102, Cumming, 30040 ◆ JAVA LORD’S LUCHA LOUNGE 1133 Huff Rd NW, Atlanta, 30318 ◆ METROFRESH RESTAURANT 931 Monroe Drive - Ste A106, Atlanta, 30308 ◆GREAT WRAPS, 3450 Wrightsboro Rd, Augusta, 30909 ◆ SWEET GEORGIA'S JUKE JOINT 180 Peachtree St, Atlanta, 30303-1704 ◆ MENCHIE'S FROZEN YOGURT 3655 Roswell Rd - Ste 112, Atlanta, 30342 ◆ MENCHIE'S FROZEN YOGURT 1100 Eisenhower Drive, Savannah, 31406 ◆ CONDESA COFFEE CAFE & ESPRESSO BAR, 480 John Wesley Dobbs Ave NE Ste 100, Atlanta, 30312 ◆ DOOR 44 NIGHTCLUB 44 12th Street Northeast, Atlanta, 30309 ◆ TIN CAN FISH & OYSTER BAR, 227 Sandy Springs Place Ste 502, Sandy Springs, 30328 ◆ CAFE INTERMEZZO 141 Carnegie Way, Atlanta, 30303 ◆ H&F BOTTLE SHOP 2357 Peachtree Rd Ste 3, Atlanta, 30305 ◆ ZAFRAAN HYDERABADI 2255 Callaway Ct Ste 100 - 200, Cumming, 30041 ◆ BURNT FORK BBQ, 614 Church St, Decatur, 30033 ◆ GREEN GINGER 200 Marketplace Connector, Peachtree City, 30269 ◆ MARIETTA BILLIARD CLUB 1355 Roswell Road Ste 210, Marietta, 30062 ◆ BABA LOUZ, 66 Broad St. NW, Atlanta, 30303 ◆ SIDELINES GRILLE HOLLY SPRINGS 5343 Old Highway 5 Ste 301, Woodstock, 30188 ◆ CARRIBEAN FLAVOR 1195 Scenic HWY, Lawrenceville, 30045 ◆ TASCA LATIN BISTRO 10970A States Bridge, Johns Creek, 30022 ◆ ROLL ME, 67 Park Place NE Ste 2, Atlanta, 30303 ◆ FRONTERA CATERING 2445 Meadowbrook Pkwy, Duluth, 30096 ◆ CACAO ATLANTA (2nd location opening by mid Feb), 2815 Peachtree Rd NE, Atlanta, 30305 ◆DON TAQUERIA TONO, 2517 Spring Rd, Smyrna, 30080 ◆ CAFÈ JONAH AND THE MAGICAL ATTIC 3119 Paces Ferry Place, Atlanta, 30305 ◆ MUSEUM BAR 181 Ralph David Abernathy Blvd SW, Atlanta, 30312 ◆ ANOTHER BROKEN EGG, 2355 Peachtree Rd NE, Atlanta, 30305, Feb - March 2011 ◆ BROOKLYN-INSPIRED GASTROPUB *to be named*, 470 Flat Shoals Ave, Atlanta, 30316, March - Apr 2011 ◆ RAJBHOG CAFE, 1500 Pleasant Hill Rd Ste 102, Lawrenceville, 30044, Feb - March 2011 ◆ NEAL’S PLACE, 3050 Martin Luther King Jr. Dr. Ste X-1, Atlanta, 30311, March - April 2011 Subscribe to the New Openings and have it emailed to you at least 2 weeks before we go to press every month! Go to www.trnusa.com now and click on the SUBSCRIBE button for more info! ◆ FRONTERA MEX MEX GRILL, 12460 Crabapple Road, Alpharetta, 30004, March - April 2011 ◆ NEW RESTAURANT *to be named* (in the skating rink bldg), 4880 Lower Roswell Rd Ste 900, Marietta, 30068-4375, Feb - March 2011 ◆ GRANT PARK TAVERN 465 Boulevard, Atlanta, 30312, Feb - March 2011 ◆ THE HANGER - Grant Park, 300 Oakland Avenue, Atlanta, 30312, March - April 2011 ◆ IZBA CREPES & GRILL REST, 3000 Windy Hill Rd SE B-5, Marietta, 30067, March - April 2011 ◆ TWISTED TACO, 9700 Medlock Bridge Rd Johns Creek, 30097, Oct - Dec 2011 ◆ THE TACO STAND, 7730 N. Point Pky, Alpharetta, 30022, Feb - March 2011 ◆ COWBOYS BAR & GRILL, I 16 Exit 90 on Highway 1, Oak Park, 30436, March - May 2011 ◆ PLANET LIVING SMOOTHIES, 1544 Piedmont Rd NE, Atlanta, 30324, Feb - March 2011 ◆ LE RESTAURANT CREOLE AND NIGHTCLUB Lower Alabama Street, Atlanta, 30303, March - 2011 ◆ HUKKA BAR - Sports Bar, Cobb Parkway, Kennesaw, 30144, Feb - March 2011 ◆ SHIPWRECK BAR & GRILL 15 W. Broughton Street, Atlanta, 30309, Feb-Mar ’11 ◆ PIG-N-CHIK BARBECUE, 1815 Briarcliff Road, Atlanta, 30329, Feb - March 2011 ◆ HOUQUA TEAROOM 1451 Oxford NE, Atlanta, 30307, Feb -2011 ◆ CAFE ISTANBUL, 4200 Wade Green Road N.W., Kennesaw, 30144, Feb -2011 ◆ SAIGON CAFE, 5530 Windward Pkwy Alpharetta, 30004, Feb - March 2011 ◆ JERSEY BOYZ PIZZA (2nd location) 9945 Jones Bridge Road Ste 301, Johns Creek, 30022, Feb - March 2011 ◆ NEW CLUB, 623 Oglethorpe Hwy, HInesville, 31313, March - 2011 ◆ ALESSIO’S RESTAURANT AND PIZZERIA (4th location), Old Atlanta Road and Mathis Airport Pkwy, Cumming, 30041, March - April 2011 ◆ MARCO'S PIZZA 3725 Sixes Road, Canton, 30114, Feb - March 2011 ◆ VIANDE ROUGE, 9810 Medlock Bridge Rd Ste G, Johns Creek, 30097, Feb - March 2011 ◆ FIVE GUYS BURGERS & FRIES US Hwy 80 near Islands Expressway Whitemarsh Island, 31410, March - April 2011 ◆ FIVE GUYS BURGERS AND FRIES 860 Peachtree St. NE, Atlanta, 30308, Feb-Mar ’11 ◆ SPANISH HARLEM, 262 Edgewood Avenue NE Ste B 114, Atlanta, 30303, Feb-Mar ’11 ◆ SHANE'S RIB SHACK, 2301 College Station Rd Ste A11, Athens, 30605, Feb - 2011 ◆ SEAFOOD RESTAURANT (to be named) 1300 Iris Drive SW, Conyers, 30094, Feb - March 2011 ◆ HIGHLAND BAKERY 3343 Peachtree Rd NE, Atlanta, 30326, Feb - 2011 ◆ FRANCO'S ITALIAN TAVERN, 12020 Etris Road Ste B-140, Roswell, 30075, Feb - March 2011 ◆ TUTTI FRUITTI, 5530 Windward Pkwy Alpharetta, 30004, Feb - March 2011 ◆ BUCKHEAD PIZZA 3324 Peachtree Road, Atlanta, 30326, Feb - 2011 ◆ GENKI NOODLES & SUSHI, 1040 N. Highland Avenue NE, Atlanta, 30306-3551, March - April 2011 ◆ WING ZONE TAP & GRILL, To come when available, Sandy Springs, March - April 2011 ◆ WING ZONE TAP & GRILL To come when available, Savannah, Mar-Apr 2011 ◆ DELIA'S CHICKEN SAUSAGE STAND 489 Moreland Ave SE, Atlanta, 31316, Mar-Apr 2011 ◆ YOGURTLAND (1st Atlanta location) 1250 W. Paces Ferry Rd NW, Atlanta, 30327, Feb-Mar ’11 ◆ STK @ the Lowes Hotel, 1075 Peachtree, Atlanta, 30309, March - April 2011 ◆ CRAVE RESTAURANT & BAKERY To come when available, Atlanta, March - April 2011 ◆ 5 NAPKIN BURGER, 990 Piedmont Ave NE Altanta, 30309, May - June 2011 Under Construction ◆ GENGHIS GRILL, 4915 Windward Pkwy W, Alpharetta, 30004, Feb - March 2011 ◆ TIFOSI GASTROPUB 102 South Main St, Alpharetta, 30009, Feb - Mar ’11 ◆ ERWOODS KITCHEN & KEG 12635 Crabapple Rd, Alpharetta, 30004, Feb-Mar ’11 ◆ CREOLAISE BALLROOM + BISTRO P. O. Box 360801, Conyers, 30036, April - May 2011 ◆ NEW BAR (to be named) 8185 Old City Pond Rd, Covington, 30014, Feb-Mar ’11 ◆ THE FAMILY DOG - a casual bar 1402 N. Highland Ave., Atlanta, 30306, Feb-Mar ’11 ◆ LE RESTAURANT CREOLE 50 Alabama St SW, Atlanta, 30303, March - April ’11 ◆ FOOTPRINTS JAMAICAN RESTAURANT AND LOUNGE, 50 Alabama St SW, Atlanta, 30303, Mar’11 ◆ GEORGIA PEACH RESTAURANT & LOUNGE 50 Alabama St SW, Atlanta, 30303, March - 2011 ◆ GENGHIS GRILL, 2140 Peachtree Rd NW Ste 290, Atlanta, 30309, Feb - March 2011 ◆ BBQ RESTAURANT, 2809 Glynn Avenue Brunswick, 31525, Feb - March 2011 ◆ MENCHIE'S FROZEN YOGURT 196 Alps Rd Ste 7, Athens, 30606, Feb - March 2011 ◆ MENCHIE'S FROZEN YOGURT, 2265 Towne Lake Pkwy Ste 108 B, Woodstock, 30189, Feb - March 2011 ◆ MOE'S ORIGINAL BAR B QUE - Midtown 349 14th St NW, Atlanta, 30318, March - 2010 ◆ THE WRECKING BAR BREWPUB - L5P, 292 Moreland Avenue NE, Atlanta, 30307, Feb - March 2011 Subscribe to the New Openings and have it emailed to you at least 2 weeks before we go to press every month! Go to www.trnusa.com now and click on the SUBSCRIBE button for more info! ◆ BONER’S BBQ - Culinary Group (also will have a mobile unit), to come when available, Atlanta, 30316, March - April 2011 ◆ SIX WAYS 2 SUNDAY, 1815 Georgia 138 Ste 40, Conyers, 30013, Feb - March 2011 ◆ BIG APPLE CAFE & CATERING GROUP 1355 Peachtree St NE Ste 102, Atlanta, 30309 Feb - March 2011 ◆ EXTREME PITA (1st Alpharetta location) 7660 North Point Pkwy, Alpharetta, 30022, Feb-Mar ’11 ◆ LA COLMENA, 100 Norcross St Ste 100 A Roswell, 30075, Feb - March 2011 ◆ THE INCREDIBLE SANDWICH FACTORY, 1545 McFarland Pkwy Ste 101, Alpharetta, 30005, Feb-Mar ’11 ◆ SLIMBERRY FROZEN YOGURT SHOP, 4075 Old Milton Parkway, Alpharetta, 30022, Feb - March 2011 ◆ BUFFALO WING & PHILLY, 1660 Donald Lee Hollowell Pkwy NW, Atlanta, 30318, Feb - March 2011 ◆ POLLO TROPICAL - Chastain, 4410 Roswell Rd NE, Atlanta, 30342, Feb - March 2011 ◆ LA PARILLA, 2945 N Druid Hills Rd NE, Atlanta, 30329, June - July 2011 ◆ ITALIAN RESTAURANT (to be named), 129 E Ponce De Leon Ave., Decatur, 30030, March - April 2011 ◆ PARK BENCH 34 Irby Avenue, Atlanta, 30305, Feb - March 2011 ◆ OCEAN PRIME 3102 Piedmont Rd, Atlanta, 30305, Sept - Oct 2011 ◆ LONGHORN STEAKHOUSE, To come when available, Kingsland, 31548, April - May 2011 ◆ SAN FRANCISCO COFFEE ROASTING CO, 1061 Ponce De Leon Ave NE, Atlanta, 30306, Feb - March 2011 ◆ THE FRESH MARKET, 100 N. Peachtree Parkway, Peachtree City, 30269, April - May 2011 ◆ TO BE NAMED, 664 North Highland, Atlanta, 30306, March - April 2011 ◆ FESHKI RESTAURANT LA COLMENA 100 Norcross St, Roswell, 30075, Feb - March 2011 ◆ DOGWOOD BAKERY & BREAD COMPANY South Broad St, Commerce, 30529, March - Apr ’11 ◆ FRESH 'N FIT CUISINE, 5399 Bells Ferry Road Ste 103, Acworth, 30102, March - April 2011 ◆ DEZ PERSIAN GRILL, 7140 Jimmy Carter Blvd, Norcross, 30092, Feb - March 2011 ◆ RED FOX FAMOUS wings and sports bar 10479 Alpharetta St, Roswell, 30075, March - Apr ’11 ◆ OCTANE EXPRESS 600 Peachtree St SE, Atlanta, 30308, Feb-Mar ’11 ◆ PANERA BREAD, BUCKHEAD DRIVE Statesboro, 30461, Feb - March 2011 ◆ VERDE TAQUERIA Y CANTINA 1193 Collier Road NE, Atlanta, 30318, Mar - Apr ’11 ◆ BLUE AGAVE CANTINA, 4120 Old Milton Parkway, Alpharetta, 30005, Feb - March 2011 ◆ PAULEE'S PLACE, 870 Georgia 92 Ste B, Douglasville, 30134, Feb - March 2011 ◆ PIT RESTAURANT & GRILL, 2200 Powder Springs Rd SW, Marietta, 30064, Feb - March 2011 ◆ CIBO E BEVE, 4969 Roswell Rd., Atlanta, 30342 Feb - March 2011 ◆ THE BARREL HOUSE RESTAURANT 22 5th Street Northwest, Atlanta, 30308, May-Jul ’11 ◆ CHEPE'S MEXICAN GRILL 1205 Johnson Ferry Road, Marietta, 30068, Feb ’11 ◆ ZAXBY'S CHICKEN (franchise) 4380 Roswell Rd, Atlanta, 30342, Feb-March 2011 ◆ SOGNO GELATO 4330 Peachtree Road NE, Atlanta, 30319, Feb-Mar ’11 ◆ NUEVO LAREDO CANTINA 4330 Peachtree Road NE, Atlanta, 30319, Feb-Mar ’11 ◆ THE FLYING BISCUIT CAFE, 4330 Peachtree Road NE, Atlanta, 30319, Feb - March 2011 Subscribe to the New Openings and have it emailed to you at least 2 weeks before we go to press every month! Go to www.trnusa.com now and click on the SUBSCRIBE button for more info! ◆ CAFE PHARR 4330 Peachtree Road NE, Atlanta, 30319, Feb-Mar ’11 ◆ MOE'S SOUTHWEST GRILL 4330 Peachtree Road NE, Atlanta, 30319, Feb-Mar ’11 ◆ NOCHE TEQUILA AND TAPAS BAR 4330 Peachtree Road NE, Atlanta, 30319, Mar-Apr ’11 ◆ CAKES & ALE 155 Sycamore St, Decatur, 30030-3338, Apr - May ’11 ◆ HILL STREET TAVERN 349 Decatur, Atlanta, 30312, Summer 2010 ◆ BARCELONA WINE BAR & RESTAURANT 240 N Highland Ave NE, Atlanta, 30307-5609 March - April 2011 ◆ THE HAHIRA WINE TASTING ROOM I-75 North /Exit 29, Hahaira, 31632, Nov - 2011 ◆ THE DAWSONVILLE WINE TASTING ROOM Off State Road 400, North of I 400 Start Rd 53, Dawsonville, 30534, Dec - 2011 ◆ HIP TAQUERIA & BAR (to be named) 1579 N. Decatur Road, Atlanta, 30307, Feb-Mar ’11 Under New Management ◆ THE BUFFALO HOUSE RESTAURANT AND BAR 6889 Highway 92, Woodstock, 30189 ◆ AMERICAN ALE HOUSE 3463 Lawrenceville Suwanee Road, Suwanee, 30024 ◆ LITTLE GARDENS 3571 Lawrenceville Hwy. NW, Lawrenceville, 30044 ◆ SIDNEY'S PIZZA 5772 North Vickery Street, Cumming, 30040 ◆ TAVERN 99 - Buckhead 128 East Andrews Drive, Atlanta, 30305 ◆ YOUR RESTAURANT HERE Sign up online, 24 hours a day at www.trnusa.com Add your restaurant to the New Openings list or subscribe to our New Openings mailing list on our website: www.trnusa.com TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM ◆ Featured contributor 2. Can you articulate a mission, a set of core values and a vision for your multi-unit business that you are eager to promote to your entire organization? These are the underpinnings of your business; without them you can’t build commitment and buy-in to achieve the goals you have set out to accomplish and when the really hard issues surface your team will not know how to proceed or make decisions if these strategic foundations are missing. 3. Are you sufficiently capitalized? Or, are you counting on cash flow from unit two to pay for the start-up of unit three? That’s not a good plan and could end up taking down the whole system. 4. Do you like managing performance? Every person you hire or that is hired by one of your subordinates to work in your multi-unit business is representing your brand. To protect your brand and your investment you must be willing and able to spot poor performance and intervene in an appropriate manner that teaches and not embarrasses anyone. We all know that the Earth’s resources are finite and all human beings should conserve them. That’s why at Channel Mfg, we celebrate “Going Green” by making eco-friendly products from recycled aluminum. And by using aluminum, you’ll be doing your part in helping preserve the world’s resources… aluminum is 100% recyclable and 100% consumer friendly. Channel Aluminum. Lifetime Tough… Easy on the Earth. ◆ …Columbus needed to recognize that when one decides to become a multi-unit operator that the time has come for a shift in skills and focus. Used Equipment 5. Do you like numbers? The truth is that by the time you get to 3 or 4 units you are less likely to know the names of your staff or your customers and the business will become an abstraction. By default you will need to manage by exception and those exceptions will be defined numerically. 6. Do you like teaching? You have deep knowledge gained from operating unit # 1 but others who follow you do not and they will look to you to show them how. Even experienced managers are not expert in all of the areas of focus that multi-unit operations require and as the business expands the issues will mount- likely in the area of focus that is the Achilles Heel of the operator. In a single unit operation the owner/operator’s strength that made the business successful in the first place is usually enough to overcome his or her weaknesses. But, in a multi-unit operation these weaknesses will be exposed. Entrepreneurs need to carefully consider the consequences of expansion and decide that managing is a core skill they want to use. After all, while we honor his original accomplishment, no one wants to be end up experiencing the downside of multi-unit management in the same way as Columbus. Buy. Sell. Profit. Sell your used equipment in 3 easy steps… 1. Log onto www.foodequipmenttrader.com 2. Click on sign up and create your profile. 3. Upload your picture & description. For more information call 561.620.8888 or visit www.foodequipmenttrader.com Check out Today’s Restaurant online… Sign up for our Business Network, place a classified ad, subscribe and more… www.trnusa.com Lawrence Appell is the president of Lawrence Appell & Associates, a Scottsdale, Arizona based consultancy that helps entrepreneurs to build and manage multi-unit operations. He can be reached at 818.219.4993 or [email protected] WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT GEORGIA In my consulting work I encounter two types of entrepreneurs; the first is eager to become a multi-unit operator, the second is wondering, “why have I become a multi-unit operator?” The former has dreamed the entrepreneur’s dream that “we can be just like Starbucks” and the latter has awakened to the harsh reality of the proverbial dog that has “caught the bus” and now has to face a different set of challenges than those they faced when the enterprise was in the invention or concept refinement phase of growth. What each of these entrepreneurs has in common is the need to build an organization; a task that requires skills that are quite different than those required in the invention or refining phase of development. Consider for a moment the dilemma that faced one of the greatest entrepreneurs in history; Christopher Columbus. With a vision burning in his soul to find a westward sea-route to Asia and thereby lower shipping costs between the continents, a passion that animated him to sell the concept to any monarch that would listen to him he soon captivated the King and Queen of Spain; a “market” who wanted and needed what he was selling. Columbus set sail in a westerly direction, discovered the new world and returned to Spain a hero and a wealthy man. But, like the proverbial dog and the bus there was the question of what to do now to maximize the investment in the original concept. The answer of course was to colonize the new land. Suffice to say that Columbus was to find that being a great navigator and sea-pilot had no correlation to being a great leader or administrator. Fast forward to 1496 and Columbus found himself being returned to Spain in shackles, in financial ruin and his reputation stained. Murder and terror were the only arrows he seems to have had in his management quiver and both natives and crewmen didn’t care much for them. Like the men and women I work with, Columbus needed to recognize that when one decides to become a multi-unit operator that the time has come for a shift in skills and focus. Managing two units is not just adding one to the flagship; it is an exponential decision and exposes the entrepreneur to management demons that will bedevil the bravest of operators. Entrepreneurs make the decision to become multi-unit operators for many reasons; some reasonable; some not. But regardless of the reason they often end up frazzled, feeling out-of-control in their own business and questioning their intentions for becoming multiunit in the first place. So, what key questions should you be asking yourself when considering expansion to become a multi-unit operator? Here are some to consider: 1. Are you prepared for a marathon or a sprint? Going multi-unit is a marathon and requires you to be in great managerial shape and ready for the long-haul. Celebrate the Planet FEBRUARY 2011 Lawrence Appell 5 Managing a multi-unit business: Lessons from 1492 6 What’sGoing On Under the Toque GEORGIA FEBRUARY 2011 Executive Chef Jamie DeRosa Rest ◆ For Executive Chef, Jamie DeRosa, food is an experience that journey's through all of the senses. Using his eclectic spice cabinet from years of apprenticeships, globetrotting and sophisticated training, DeRosa creates dishes where the palate experiences food at its core sweet, salty, sour and bitter - but also at its experiential essence. Even as a young boy, food was the focal point for DeRosa; he recounts making his first paella at the age of seven alongside his grandmother. A graduate of Johnson & Wales University in Miami, Florida, DeRosa began his formal training under James Beard Award winning chef, Allen Susser (1996-1998). Over the next few years, his cookbook of memories filled with pages of perfecting New World cuisine; participating in Julia Child’s 86th birthday celebration (1999, Goose Gove Lodge, Maine); taking the reins of Wolfgang Puck, Orlando (2002) as executive chef; and later expanding these operations by opening Puck's namesake restaurants in Toronto, Las Vegas and Miami. Chapter two, four years on the west coast, began in June 2003 when DeRosa took position as Chef de Cuisine of Mark Peel's landmark Campanile restaurant. A marriage of modern cooking elements with European techniques, DeRosa created a market-menu inspired by ahead-of-its-time, farm-to-table cuisine. Under a similar school of culinary thought, DeRosa joined the Michelin Star-rated, Patina restaurant as executive chef (2005-2007) under the direction of Master Chef Joachim Splichal. The restaurant is celebrated as the restaurant group’s flagship location offering the highest execution of culinary ideas. Two years overseas (2007-2009) rounded out DeRosa's culinary studies. A three month apprenticeship at The Fat Duck in the United Kingdom gave him a chance to create at a restaurant, that reigned as one of the best in the world. Unconventional, playful cuisine seasoned his approach to molecular gastronomy. In July of 2007, DeRosa left the United Kingdom and traveled to Beijing, China where as Executive Chef of Domus, he shaped a culinary experience for diners. He offered sophisticated international cuisine that brought new concepts to the foodie-regime with daily menus, a chef’s table, private dining and an oyster bar/café. In 2009, DeRosa returned to the states to open Taste Gastropub alongside Allen Susser, a foreshadowed ending to his culinary journey. A fusion of gastronomy and pub, the menu presented fine dining American cuisine, which paid homage to the many successes of DeRosa's past teachings. In December 2010, DeRosa opened Atlantic Ocean Club and Locale desserts with Top Shelf Concepts vast selection of creative ideas and the complimenting range. Ideal for side dishes, salads, hors d’oeurves, tapas or even for the discerning customer having a party – no one likes doing the dishes. Their products are also biodegradable which means they are safe and environmentally friendly to use in large amounts. day-long celebration of Latino culture, featuring continuous live musical performances on 2 stages by national and local recording artists, sponsor displays with many free product samples, arts and crafts and authentic food from many Latin-American countries. ◆◆◆◆ The Georgia International and Maritime Trade Center Authority, Savannah, recently selected a developer to build a hotel near the Savannah International Trade and Convention Center. Journeyman Austin Holdings LLC was chosen to build the property, which would bring a second hotel adjacent to the center located on Hutchinson Island. City officials also announced that the property could open as early as 2013. The Norris BT160GD BARMATE Glasswasher/Dishwasher, now available from Aqua Wash Technologies, is designed for small to large bar operations. The high wash chamber design makes it perfect for beer jugs and wine carafes up to 240mm high, as well as beer glasses, coffee cups and small plates. ◆◆◆◆ Swisher Hygiene Inc., a leading fullservice hygiene solutions provider, announced that it has entered into a long-term distribution agreement with food service distributor Cheney Bros., Inc. whereby Swisher Hygiene will become Cheney Bros.' provider of warewashing and laundry-related chemicals and Swisher Hygiene will utilize Cheney Bros. as a distribution partner in Florida and Georgia. As part of the agreement, Swisher Hygiene also purchased from Cheney Bros. certain assets relating to Cheney Bros.' warewashing and laundry business. Founded in 1925, Cheney Bros. has grown to be the largest independent food service distributor in Florida, and the eleventhlargest food service distributor in the U.S. Today, Cheney Bros. inventories over 15,000 items and has over 9,500 active customers. ◆◆◆◆ ◆ Executive Chef, Jamie DeRosa Two franchise groups have announced they are bringing the fresh flavor of Newk’s Express Cafe to the markets of Atlanta and Athens, Ga. John’s Creek, Ga.-based GBDL Holdings, LLC and Atlanta, Ga.’s Many Glacier Holdings, LLC will be the first franchise companies to introduce the fast-casual restaurant concept to the state of Georgia. Both businesses are slated to open their first Newk’s restaurants by spring 2011. DeRosa has been featured in Esquire magazine, Tatler magazine and the Los Angeles Times. ◆◆◆◆ Buddha Sky Bar, both AMG Restaurants™. The eateries present two different culinary approaches, but unite with global ingredients, farm-to-table dining and sustainable efforts. The sequel to this journey marks DeRosa's transformation from chef to true gastronomist, a new journey where he coins "speak for itself" cuisine. DeRosa has been featured in Esquire magazine, Tatler magazine and the Los Angeles Times. He was also named one of the top chefs in Beijing in the November 2007 issue of Food & Wine Magazine. TODAY’S RESTAURANT Fiesta Atlanta is Atlanta’s largest annual Hispanic outdoor festival and will take place on May 1, 2011. Fiesta Atlanta is Atlanta’s premier Hispanic event! Fiesta Atlanta takes place every Cinco de Mayo weekend at Centennial Olympic Park in the heart of Atlanta and i s t h e “m a i n event” culminating the week-long celebration of Fiesta Atlanta week. Over 50,000 people attended in 2010. Fiesta Atlanta is a ◆ from page 2 WWW.TRNUSA.COM ◆◆◆◆ Hotel Happenings ◆◆◆◆ Comfort Suites Atlanta Downtown has recently been acquired by the Excel Hotel Group. The hotel has a total of 156 suites, is built in a contemporary design and décor that merges with the building’s historical elements and has views of the city from its top two executive level floors. The boutique hotel offers complimentar y wireless internet, a business center, hot breakfast buffet and more. Says Jason Everson, VP of Operations and Sales for Excel Hotel Group/Comfort Suites Atlanta Downtown, “We are thrilled to have been able to acquire and renovate the Comfort Suites’ historic property. This space is such a gem. Our hotel patrons can have a wonderful Atlanta getaway while only walking a few block radius around the hotel. Underground Atlanta is a fantastic one-stop family-friendly entertainment district that helps attract people to our hotel, and we’re really excited for the year to come!” ◆◆◆◆ Atlanta restaurants Bacchanalia and Quinones at Bacchanalia received a four-star rating from the Forbes Travel Guide, formerly the Mobil Travel Guide. The Forbes Travel Guide, which provides one of the world’s most comprehensive evaluation systems of hotels, restaurants and spas, has defined the hospitality industry’s highest standard for excellence for more than 50 years. Bacchanalia and Quinones at Bacchanalia are two of ove 150 restaurants internationally and two of three restaurants in Georgia to be named to the list of four-star ratings. Park 75 restaurant in the Four Seasons Hotel also See WHAT’S GOING ON page 10 ditional options as small as 600 square feet, including mall, university and airport locations. Shane Thompson opened The Original Shack in 2002, in rural McDonough, GA with his grandfather's secret BBQ sauce. Since becoming a franchise in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept featuring signature rib menu items, grilled chicken tenders, smoked wings, half chicken, handchopped chicken and pork, as well as a variety of fresh salads and complementary sides. In 2010, Shane’s Rib Shack was recognized by “Inc. Magazine 5,000” as one of the fastest growing, private companies in America and made Franchise Times “Fast 55 List,” highlighting the very best of the fast casual industry’s over 600 restaurants. Shane’s Rib Shack currently has 64 locations in 13 states, including Arizona, Florida, Georgia, Iowa, Kentucky, Louisiana, Maryland, New York, North Carolina, Ohio, Tennessee, and Virginia. Lightning Bug Electric and C Lighting… Bringing the best lighting options to Georgia! Mention this ad for a FREE estimate and Have your restaurant’s lighting set the right mood and save money thru energy efficient lighting! We offer special energy saving devices that will reduce your electricity cost. With a few minor changes the cost of the installs will pay for themselves. Let Lightning Bug Electric provide you with a free estimate. www.lightningbugelectric.com 10% DISCOUNT on completed work. www.clighting.com CALL NOW: 404-223-5274 N E PE H O T LIC TO B PU RESTAURANT EQUIPMENT, SUPPLIES & FURNITURE CUSTOM STAINLESS FABRICATION • HOOD SYSTEMS • ICE MACHINES • COOKING EQUIPMENT • FURNITURE • SMALLWARES • MORE RESTAURANT MAX INC. 4775 Mendel Court, SW • Blg A • Atlanta, GA 30336 • Phone: 404-472-0398 • Fax: 404-472-0399 WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT GEORGIA All of the cask ales, which are unfiltered or unpasteurized beers that are conditioned and served straight from the casks without additional filtration or external CO2 pressure, will be available for festival goers to sample and vote for the People’s Choice Award for the top pick beginning at 6pm the night of the fest. Sponsors include Great Western Malting, Grandstand Sportswear & Glassware,, Draft Magazine and All About Beer. SweetWater Brewing Company is an Atlantabased craft brewery specializing in aggressive West Coast style beers. SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. The awardwinning lineup of year-round brews includes SweetWater 420, IPA, Sch’Wheat, Blue and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one-timeonly Dank Tank series. The SweetWater Brewery is located at 195 Ottley Dr NE in Atlanta. from page 1 FEBRUARY 2011 Atlanta, GA – Celebrate cask ale at its finest with SweetWater Brewing Company’s “Brew Your Cask Off” Cask Ale Festival! Putting an intriguing spin on standard cask ale festivals and beer fests in general, SweetWater Brewery has once has again invited 80+ special guest brewers, including local retailers, home brewers, and charities to create their own one-ofa-kind cask for festival attendees to sample and judge, crowning their fest favorites. “We’re looking forward to see some of these “inspired” creations come to life. It’s incredible working with all these folks who sell our beer, to now be a part of them creating their own,” says S w e e t W a t e r ’s Brewmaster Mark Medlin, who will be overseeing all of the casks to make sure the final products are as tasty as the inspired recipes these amateur brewers imagined them to be. The enviable guest brewers, including our friends at Taco Mac, Brick Store Pub, Mac’s Beer and Wine, Midway Pub, Atlanta Humane Society, Upper Chattahoochee Riverkeeper, Beer Connoisseur, Atlanta JournalConstitution and many more, will be given a cask recipe form and work again with Hop City, a local package store and home brew shop, to pull together their master list of ingredients to go in their casks. They will have access to a diverse amount of yeast strains, spices, fruits, dozens of varieties of hops, and a plethora of offbeat adjuncts and additions, as they create their masterpieces at the brewery a few weeks prior to the festival. All entries will be judged the day of the festival by a handpicked group of judges from the Atlanta scene and the winning casks will be announced during the festival. In addition to scoring bragging rights, the judges’ top four casks as well as the people’s choice winner will have their casks recreated and served at the 2011 SweetWater 420 Fest in Candler Park April 15th-17th. 7 Sweetwater Brewing holds Shane’s Rib Shack 2nd annual ale festival CUSTOM EXHAUST SYSTEMS received the award. The Georgian Room restaurant located at the Cloisers on Sea Island also received the five-star rating. ◆◆◆◆ American Metalcraft's new Birdnest Coffee Caddies are manufactured from twisted black or chrome wire and feature 6 separate compartments for sugars, creamers, stirrers, tea bags, and more. They were designed to complement American Metalcraft's popular line of Birdnest Baskets and Condiment Racks. New Teardrop Creamers, with their trendy flasklike design, bring a fresh look to coffee and tea service with their brushed stainless steel finish and unusual spouts. They are available in 3 oz. and 5 oz. capacities. For more information or for a copy of American Metalcraft's all new 2011 Product Catalog, contact the company at 800 333-9133 or visit www.amnow.com. GEORGIA FEBRUARY 2011 8 What’sGoing On • Any Size • Best Prices • Quickest Delivery (Quick Ship In 5 Days) • Call Your Local Dealer REP INQUIRIES INVITED ◆◆◆◆ FWE's Clymate IQ Heated Holding Cabinet reaches set heat and humidity levels in just 30 minutes. That's twice as fast as other cabinets, according to the company. It then keeps food at optimum s e r v i n g t e m p e ra t u re s through peak serving periods. Portable and easy to use, it's designed for shortterm staging and extended holding times, eliminating hot spots and cold spots with minimal operator involvement. FWE, Food Warming Equipment Company, can be reached at 815.459.7500. VENTILATION SYSTEMS, INC. 800-859-0813 Fax: 800-503-7982 Don’t Know Jack? ◆◆◆◆ Picard Ovens Inc. has been manufacturing ingenuity since 1957. During the last few years, Picard Ovens has known a blazing evolution. Their team grew, and their range of product increased. The new lineup was shown last month at the NAFEM Show, where the members of their team introduced the new ultra pure euro-line of products; the new Euro-Styled Revolution Hybrid oven a revolutionary concept that will save space, energy, and afford perfect results. The brand new Modulux is a stackable modular solution for making perfect bread, The re-designed Spitfire pizza oven, offers a wow factor and the LP200 stone conveyor oven, for perfect pizza in 5 minutes. For all details visit www.picardovens.com. Then You Need to Join Our New Business and Social Network! The TRN Business and Social Network is our internet site where restaurant operators, managers, chefs, consultants, and suppliers meet to discuss topics that relate to your business in your state. TRN has a group of experts in the industry who are on call to answer your questions. Go to www.trnusa and then follow the link to the TRN Business and Social Network. Make those important contacts and get the info you need to run your business more efficiently! Who knows…you might even meet Jack. ◆◆◆◆ Truitt Bros. is proud to pioneer sustainably processed foods for the foodservice and grocery sectors–offering a range of third party-certified sustainable products from pears, cherries, plums and green, kidney, black, garbanzo, and pinto beans to delicious chilis, side dishes and desserts. Truitt Bros. Salem, Ore., (561) 620-8888 www.trnusa.com TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM from page 8 production facilities and several growers have undergone rigorous and comprehensive processes to achieve sustainable certification from the Food Alliance, the nation’s leading third-party certifier of agricultural producers and processors - www.foodalliance.com. For more than 35 years, Truitt Bros. has been committed to producing some of the highest quality farm-to-table, shelf stable products for restaurants, businesses, schools, health care and retail nationwide. For more info call 800.547.8712 or visit the company online at www.truittbros.com. ◆◆◆◆ The Randell Fish cutting station with FX technology offers the solution to seafood temperature control by providing a refrigerated cutting surface with removable cutting boards for cleaning, a raised storage rail for portions after cutting, and two FX drawers for individual temperature storage. Operators find the FX drawer system to be very energy efficient and it allows them to precisely manage temperatures by simply setting the controls for each drawer between - 5°F - 40°F. With this advanced system temperatures remain stable, with very little variance, even at the optimum fish storage temperature of 28 31oF. For more information visit www.unifiedbrands.net. ◆◆◆◆ Rice Lake Retail Solutions welcomes the Uni-7 Series of price-computing scales and printers to its Ishida USA product offering. Setting Uni-7 apart is an amazing array of configurations, along with a customizable, tactile-response touch screen and refreshing new titanium appearance that spans the entire lineup. Low-profile design and green energy consumption top Uni-7’s long list of well-planned business friendly features. Uni-7 broadcasts advertised specials to customers on a separate full-color display where patrons can also view details of their purchase. To learn more visit ww.ricelake.com. ◆◆◆◆ Nemco Food Equipment has expanded its product offering by acquiring the Fresh-O-Matic countertop steamer from Manitowoc Foodservice. Effective immediately, Nemco will be fulfilling all Fresh-OMatic orders from its factory in Hicksville, Ohio. The Fresh-O-Matic has been a staple in commercial foodservice kitchens since its original introduction in the early 1950s. Today, under the new official name—Fresh-O-Matic by Nemco—these units will strategically complement Nemco’s broad line of countertop warming equipment. The acquisition of Fresh-O-Matic rounds out Nemco’s complete line of food prep, See WHAT’S GOING ON page 15 ◆ Eric and Robin Gagnon You can get a second generation restaurant space at a great deal. It is a myth that you will save money on leasing a restaurant without a broker and that’s secret number two. The landlord has a set commission. If you don’t use a restaurant broker, the landlord’s representative gets 100% of the commission as well as control over the deal. With no net difference in cost to you, why would give control to someone that is negotiating against you? Secret number three. The landlord’s representative leases everything from dry cleaners to grocery stores. He may have no specialized experience with restaurants. He may not be able to advise you on the restaurant infrastructure like the grease trap, hood ventilation or sprinkler system. He may not even know that restaurants require more HVAC than retail space. Landlords contact the best restaurant brokers with their closed restaurant space long before the current tenant defaults and that’s secret number four. The prime restaurants for March 1-3 ◆ International Pizza Expo Las Vegas Convention Center ◆ Las Vegas, NV ◆ 800.489.4324 2-5 ◆ Research Chefs America Annual Conference & Culinology® Expo Atlanta, GA ◆ www.culinology.org April 16 ◆ 2011 Tybee Wine Festival Tybee Island, GA ◆ 912.323.7727 May 1 ◆ 18th Annual Taste of Marietta Marietta, GA • 404.388.6975 ◆ www.tasteofmarietta.com 7 ◆ 3rd Annual Wurstfest Helen Festhalle ◆ 1074 Edelweiss St ◆ Helen, GA ◆ 706.878.1908 19–21 ◆ First Annual Atlanta Food & Wine Festival Another festival joins the Downtown Restaurant Week ◆ 186 Carroll Street, SE Suite C ◆ Atlanta, GA ◆ 404.474.7330 ◆ [email protected] 22-24 ◆ National Restaurant Show (NRA) McCormick Place ◆ Chicago, IL ◆ 312.853.2525 June 4-5 ◆ 10th Annual Georgia Wine Country Festival Three Sisters Vineyards ◆ 706.865.9463 ◆ 439 Vineyard Way ◆ Dahlonega, GA July 10-12 ◆ Fancy Food Show Washington, DC ◆ www.fancyfoodshows.com September 26 ◆ The 3rd Annual Fiesta Georgia Georgia International Horse Park ◆ Atlanta, GA ◆ www.FiestaGeorgia.com January 2012 18-21 ◆ Manufacturers' Agents Association for the Foodservice Industry ◆ 2012 MAFSI Annual Conference Westin Mission Hills ◆ Palm Springs, CA ◆ 404-214-9474 ◆ www.mafsi.org February 2013 7-9 NAFEM Orlando, FL ◆ [email protected] 8 WAYS 1 YOU CAN GET INVOLVED… 2 5 8 What’s GoingOn? Do you have a new product or service? Let us know! Photo Bites Is there a special event in your area? We’ll get fun pics! Eric and Robin Gagnon are founders of We Sell Restaurants and www.wesellrestaurants.com They are frequent speakers and writers on the restaurant brokerage industry and authors of Appetite for Acquisition, a guide to buying restaurants that’s available nationwide in bookstores and through their website. WWW.TRNUSA.COM GEORGIA The economic downturn has created hundreds of fully equipped restaurants for lease that are free to qualified buyers. Before you sign on the dotted line, make sure you’re aware of these ten secrets landlords aren’t eager to share. Secret number one. The phone number on the sign rings to a leasing agent representing a shopping center owner or developer. He or she will work hard to show you that restaurant for lease because it’s their job. Remember however, their duty of loyalty is to only one person–the landlord. Send your Calendar Event info to Today’s Restaurant! lease move very quickly. If you find a space that’s been sitting, it could be an indication there’s a problem with the location. A strong broker can tell you why. Secret number five. There are multiple ways to overcome either a credit deficiency or lack of liquidity so you can lease a restaurant. These can include: extra months of deposit, a second guarantor on the lease, an irrevocable letter of credit or security against other assets. Secret number six. Tenant improvement money or “TI” is not free. You will be paying this back in the rent amount at some unknown rate of interest that’s never clearly calculated for you. It’s all part of the landlord’s top secret formula for arriving at a square footage price for the lease. Tenant improvement dollars can sound like a huge bonus to you in the short term but you pay it back in the lease. Secret number seven is the one no one likes to talk about. You don’t enter the restaurant business planning to sell or close but it happens. Exit strategies are critical. They can and should be negotiated into the initial lease. This includes transferability, exit clauses, relief of the personal guarantee when the business sells and the cost and time to get a new tenant approved. Secret number eight is that attorneys protect you legally while brokers protect your business interests. Certain clauses are for the landlord’s benefit and should be eliminated in negotiating your restaurant lease. They include: an experience clause for a future tenant, a percentage amount on the transaction for change of ownership paid to the landlord and confidentiality regarding details of your restaurant sale or lease. Attorneys don’t always look at the business terms. Secret number nine. Though landlords don’t like it, you can and should get language inserted in your restaurant lease for rent reductions over anchor abandonment or high vacancy rates. Ask for your rent to reduce if the center becomes more than 50% vacant. If the grocery store moves out and your restaurant business drops, you can survive on less rent. Secret number ten. There are multiple ways to overcome a strong personal guarantee demand, including a diminishing guarantee, a fixed guarantee, or a removal at the end of a fixed term. A request for a personal guarantee by a landlord will always be at the maximum. Always negotiate to minimize your personal exposure. You can get a second generation restaurant space at a great deal. Just remember these secrets in negotiating your terms. FEBRUARY 2011 By Eric and Robin Gagnon 9 Ten dirty lease secrets restaurant landlords Calendar Events don’t want you to know Upcoming industry affairs 3 6 New Openings Opening or reopening a new restaurant? We’ll put it on our list! Calendar Events Looking for something to do? The calendar is loaded with events! Advertise Here In today’s economy, can you afford not to advertise? 4 7 Under the Toque Know a professional chef with a special story? Drop us a line! Business Cards Our best value for display ad space! $75 and you’re in! Classified Ads The best advertising deal in America! Only $149 for 12 months! ◆ Call today for more info: 561-620-8888 TODAY’S RESTAURANT 10 Business Cards GEORGIA FEBRUARY 2011 Introducing the businesses that serve the Georgia foodservice industry. Your business card here Only $75. 561.620.8888 trnusa.com IMPACT MENU SYSTEMS Foodservice & Retail Displays www.impact-pop.com POP-Vision 2600 Lockheed Way, Carson City, NV 89706 *%< TM D I G I TA L S I G N S Y S T E M S Call Toll Free 1.800.321.8105 CUSTOM EXHAUST SYSTEMS VENTILATION SYSTEMS, INC. Howard Appell • Any Size • Best Prices In Florida • Quickest Delivery (Quick Ship In 5 Days) Publisher Engineered Kitchen Ventilation Systems P.O. Box 811028 • Boca Raton, FL 33481-1028 Office: 800-859-0813 • Fax: 800-503-7982 Classified Ads Services Central Florida Businesses For Sale: Restaurant Equipment Distribution, Nets $155,000. Food Distributor, Nets $366,000. Retail Chocolate Shop, Nets $60,000. Martin Katz: Lic. R.E. Broker Associate 407-660-2140 DON’T BORROW $$$ LIFE systems institute can pay $100,000. Don’t pay us back - EVER! Send a $3 US and .75 cent stamp for complete info to: LIFEsystems 16498, PO Box 10, Buckeye, AZ 85326. (No checks, please). 0510 Business Opporunities DISTRIBUTORS WANTED - Chafing dish fuel, our brand or your private label. Produced in Florida, excellent service and delivery. www.kelminproductsinc.com or call 407-886-6079. 0910 Merchandise 10-year old ElectroFreeze SoftServe machine 4 sale. Model 30T-CMT-132. 2 Compressors. Great Condition. Machine Located in South Florida. Call Francois at 954-261-4440 or [email protected] 0710 WE BUY USED RESTAURANT EQUIPMENT NATIONWIDE Vision Equipment & Auction Co. is the premier leader in used restaurant equipment auctions & liquidations. Call (800) 391-3550 and ask for Andy. www.visionequipment.com. 0112 Wine Dispensing: Check out the latest breakthrough in wine preservation. N2Wine is 100% oxygen free. New electronic water cooling. www.WineRackSystems.com. Call 407-721-5400 for more info. 0410 Now place your ad in 3 easy 0410 steps… 1. Go to trnusa.com. 2. Fill out your ad info. Fast Cash Against Future Credit Card Sales! Bad Credit, Bankruptcy & Start-ups -OK 95% Approved Get Cash in 5 Days Call 877-277-5821 today & find out how much cash your business qualifies for! www.BailOutMerchantBrokers.com Click on the “Place Classifieds” menu button. 0510 Restaurant Equipment Liquidators specializing in "on site auctions" or "complete buy-outs". Serving NC, SC, GA and Ala. contact Sam Williamson GAL2585 at 706-202-2685 or [email protected]. Select the edition where your ad will be placed, decide how long your ad will run and then type in your ad copy in the space provided. 3. Pay with a credit card. 1111 YOUR AD HERE FOR ONE YEAR ONLY $149! Secure. Use a credit card or your Paypal account. Want to turn your business into a Franchise, or Distribution system? We can help guide you through the process. Contact Scott Weber, Phelps Dunbar LLP. www.franchiselegalteam.com 813-472-7892. 12 Months of Classified Advertising $ 149. ONLY 12 months of classified advertising on trnusa.com — only $79. 0211 Your company can advertise here the next 12 months for only $149! Call Today’s Restaurant News at 561-620-8888 or visit us the on the web at www.trnusa.com where you can place a classified 24 hrs a day using our secure payment system. TODAY’S RESTAURANT 561.620.8888 • www.trnusa.com The Classified Ad Special 12 months of advertising only $149. Business for Sale P.O. Box 273264 • Boca Raton, FL • 33427-3264 ◆ WWW.TRNUSA.COM ◆◆◆◆ ◆◆◆◆ True to its Wood Stone roots, the Vertical Spit Rotisserie, with its central flame tower and Churrascostyle spit orientation, will be an asset in any display kitchen. The vertical spits allow for multiple menu items to be roasted like rotisserie chicken. Chefs can cook pork alongside beef alongside Peruvian chicken with no cross contamination. Vertical spits allow the juices to still self baste the meat, but the drippings then fall into the water wash instead of onto the other spits. In some traditional horizontally oriented rotisseries there are limits to single species cooking at any given time because the juices fall from one spit to the next. It has a small footprint (approximately 36" wide x 32" deep and a height of 77"). It can fit through any door and into any cook line, says the company. For more information visit www.woodstone-corp.com. ◆◆◆◆ Re s t a u ra n t ow n e r s c a n a d d Hoffmaster beverage napkins to their re s t a u ra n t s a t wholesale prices. Hoffmaster is a leader of paper products and is known in the industry for producing a comprehensive range of specialty restaurant beverage napkins for many years. Along with the quality, Hoffmaster also includes a broad range of colors and patterns to match any occasion, mood, season and décor. "Waldowares.com understands the importance of fine dining and that is the reason we sell restaurant beverage napkins manufactured by big brands like Hoffmaster at wholesale prices so that all restaurant and food $ALE! E-mail marketing is one of the most effective and affordable ways for a restaurant to reach their customers. It lets you target exactly who you want to reach, as often as you want to reach, with engaging e-mail newsletters, money-saving e-mail promotions and to establish an e-mail Birthday Club. We can help you start, grow and maintain your list of contacts — no technical expertise needed — we’ll design a complete program to meet your needs! ◆◆◆◆ If you are interested in having us help you in building your business, simply give us a call: Herman Jakubowski, CEO of Refcon, recently announced the company has developed EnergyPak, a first-of-its-kind, next generation, integrated food service facility refrigeration, air conditioning, domestic hot water, and space heating system. Refcon has several patents pending for its EnergyPak module and total EnergyPak system, which consolidate food service refrigeration, heating, and air conditioning into a single, unified system and capture up to 90% of the waste heat as usable energy, thereby reducing overall facility energy usage, operating expenses and carbon footprint. “Many in the food service industry with projects pursuing LEED certification have struggled with how to achieve credits in the energy and atmosphere LEED certification category. Refcon is proud to have, with their creation of EnergyPak, developed a solution that can help provide a significant number of LEED E&A credits, surpassing all other mechanical system options and E&A credit strategies currently offered to the food service industry,” says Herman Jakubowski. Your Restaurant Connection USA.com FAX US AT: 631-424-6392 EMAIL US AT: 631-421-7500 [email protected] ◆◆◆◆ The board of directors of the Brewers Association (BA), the trade association representing the majority of U.S. brewing companies, has voted to change the BA's designation of "small" in its definition of a "craft brewer." The Association's board of directors also has revised its bylaws to reflect the change. In the BA's craft brewer definition, the term "small" now refers to any independent brewery that produces up to 6 million barrels of traditional beer. The previous definition capped production at 2 million barrels. The change in the bylaws went into effect December 20, 2010. The new definition and by-laws can be reviewed on the company’s website online at www.brewersassociation.org. Coming in April 2011! We’re cookin’ up another Special Issue — BBQ from A to Z… BBQ Franchising, BBQ Equipment, BBQ Food and maybe we’ll season it with a little BBQ Sauce. Don’t miss out… ◆◆◆◆ Today’s Restaurant News invites you to submit information for the What’s Going On column. Please fax, mail or e-mail your story to us. And don’t forget to visit our web site at www.trnusa.com. Call today for more info… 561-620-8888 ◆◆◆◆ WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT GEORGIA Chavelier Collections is unveiling its new line of stemware designed to aerate wine on a direct pour, eliminating the need for messy, thirdparty aeration devices. Conceptualized and designed in California, a n d e n g i n e e re d i n Connecticut by the independent firm GYRE9, Chevalier Collection's wine glasses are made of lead-free borosilicate glass and feature an innovative vessel within the glass that exposes the wine to a high level of aeration, enhancing the flavor profile of red and white wines. Chevalier Collection fine stemware are hand-blown and hand-assembled. All inquiries can be made on the company's website at www.chevaliercollection.com . CAN BE THE KEY TO YOUR SUCCESS! joint owners can enjoy this luxury at affordable prices", remarked the General Manager at Waldowares.com. Waldowares.com offers Hoffmaster colourful restaurant beverage napkins. They also offer wholesale restaurant supplies, wholesale paper products, foodservice equipments, kitchen accessories and many other commercial foodservice products/ supplies for restaurants, kitchens or bars. FEBRUARY 2011 cooking, holding and merchandising equipment—all for the commercial kitchen countertop. An innovator in food equipment design/manufacturing, Nemco also specializes in developing solutions that actualize new food concepts or address specific kitchen needs. For more information call 800.782.6761 or visit www.nemcofoodequip.com. E-MAIL MARKETING from page 8 11 What’sGoing On 12 FEBRUARY 2011 GEORGIA TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM