magic in action - Euro Disney SCA
Transcription
magic in action - Euro Disney SCA
magic in action 20 0 5 A N N U A L R E V I E W CONTENTS 04 - 09 2005 Highlights 28 - 39 Theme Parks: Enhancing the Magic 04 - 09 2005 Highlights 10 - 25 People & Figures 12 - 13 Message from the Chairman & Chief Executive Officer 14 - 21 Corporate Governance 22 - 25 Key Figures 40 - 51 Resort: the Complete Experience 26 - 58 People & Action 28 - 39 Theme Parks: Enhancing the Magic 40 - 51 Resort: the Complete Experience 52 - 58 Marketing & Sales: Making the Connection euro disney s.c.a. - 2005 annual review 52 - 58 Marketing & Sales: Making the Connection 2005 Highlights Our Company has had plenty of reasons to celebrate during 2005. On 17 July, the original Disneyland® in California celebrated its 50th anniversary and Disney Parks on three continents have been celebrating this remarkable milestone. Back in 1955, Walt Disney created a unique experience that is now enjoyed by 100 million visitors worldwide every year. His tried and tested formula of innovative family entertainment is more popular than ever, and, with the opening of a new resort and an 11th theme park, Hong Kong Disneyland, on 12 September, is now available to families in an even wider area. PanoraMagique It is now some 53 years since Walt had Imagineer Herb Ryman produce a sketch of Disneyland that his brother Roy would use in finding financing for the project. That sketch included a giant hot-air balloon floating over the Park. In April 2005, that dream became a reality when PanoraMagique arrived on Lake Disney at the heart of our Resort. The world’s largest captive balloon, PanoraMagique rises from its landing platform on the lake and carries guests 100 metres into the air for a magical view of Disneyland® Resort Paris as it has never been seen before. The tethered balloon is a feat of engineering, measuring 73 metres in circumference and using 1,600 m2 of fabric. euro disney s.c.a. - 2005 annual review 04 - 05 2005 HIGHLIGHTS Space Mountain: Mission 2 In April 2005, we celebrated with the opening of Space Mountain: Mission 2, a complete re-launch of one of our star attractions. Space Mountain: Mission 2 is a whole new experience. It used to fire guests to the moon, based on Jules Verne’s story From the Earth to the Moon, but Walt Disney Imagineering has brought the story right up-to-date by recalibrating the Columbiad cannon and using the latest images from space. The cannon now fires the vehicles from the base of the ramp, producing a longer and more exciting launch, and the vehicles have a new audio system and a specially written musical soundtrack, which accompany guests as they are catapulted to the edge of the universe. This thrilling adventure is unique to our Resort. euro disney s.c.a. - 2005 annual review 06 - 07 2005 HIGHLIGHTS Wishes Imax The 50th anniversary of Disneyland® was the motive to celebrate and share Disney attractions around the globe. While our Moteurs... Action! Stunt Show Spectacular® was recreated at Walt Disney World in Florida, we, at Disneyland® Resort Paris, recreated the spectacular Wishes, a sound and light show that mixes video projections, fireworks and music, plus the voices of favourite Disney characters like Jiminy Cricket, Cinderella, Snow White and Peter Pan®. Launched on 17 July, exactly 50 years after Disneyland in California opened its doors, and continuing throughout the peak summer season, Wishes made a fitting tribute to 50 years of making dreams come true. In contrast to the nostalgia of PanoraMagique, a feat of futuristic engineering took place in the Gaumont multiplex at the opposite end of Disney® Village. April saw the installation of a giant IMAX® screen and the latest IMAX technology. The 12 tonne, 26 x 15m mobile screen is the largest in France and the cinema’s superior sound system delivers high power digital surround sound for an experience that places audiences at the hub of the action. The cinema can show 2D and 3D films, and is the first cinema in France to be equipped with the new IMAX® DMR® system which enables full-length feature films to be projected in giant format in high definition. The IMAX cinema completes the Gaumont multiplex, which already offers 14 screens and seating for 3,400 guests. euro disney s.c.a. - 2005 annual review 08- 09 People & Figures 2005 has been a transitional year for the Company. The finalisation of its financial restructuring with the successful completion of the equity rights offering demonstrates the continued confidence of its investors and shareholders in its future. The restructuring was designed to resolve the immediate and long-term liquidity needs of the Company and provide it with the capital to maintain its existing assets and finance new investments designed to fuel long-term growth. 2005 also saw the beginning of the implementation of the Company’s growth strategy and its multi-year investment programme. The Company achieved record revenues in 2005 and pursued its goal to progressively bring the Company back to a level of sustained profitability in the coming years, as it continues to leverage the talent, experience and commitment of its entire team. This section explains the functioning of the Company’s corporate governance bodies and its key figures as follows: Message from the Chairman & Chief Executive Officer A Description of Corporate Governance Bodies and Legal Structure Highlight on 2005 Key Financial and Stock Exchange Information euro disney s.c.a. - 2005 annual review 10 - 11 PEOPLE & FIGURES “ Disneyland Resort Paris has constructed a solid foundation for its future. We have all the building blocks in place for our growth plan to succeed. KARL L. HOLZ, Chairman & Chief Executive Officer, Euro Disney S.A.S. ” euro disney s.c.a. - 2005 annual review MESSAGE FROM THE CHAIRMAN Magic is Something People Make 2005 was a year of transition as the Company’s financial restructuring came to its successful conclusion in February 2005 with the completion of the 253 million euro equity rights offering. The equity rights offering is part of a larger growth plan to expand the Resort experience with the addition of three major new attractions and other enhancements. The plan already got underway this year with the launch of the totally revamped Space Mountain: Mission 2 and will continue in April 2006 with the opening of Buzz Lightyear Laser Blast® in Disneyland® Park, a new attraction inspired by the Walt Disney Pictures presentation of the Pixar Animation Studios film, Toy Story 2. More attractions will follow with a new land, based on a “Toon” theme. This new area in Walt Disney Studios® Park will feature even more characters in 2007. And in 2008 the long-awaited Tower of Terror® will also debut in Walt Disney Studios. 2005 was also a year of celebration for Disney Parks and Resorts worldwide. The original Disneyland Park in California celebrated its 50th Anniversary this year and Disneyland® Resort Paris participated in the celebrations by exporting one of its top attractions, Moteurs...Action! Stunt Show Spectacular®, to Walt Disney World Resort in Florida. In return their fireworks show, Wishes, graced the night skies above Sleeping Beauty Castle this summer. Disneyland Resort Paris has constructed a solid foundation for its future. We have all the building blocks in place for our growth plan to succeed. Construction has already begun on the three new Theme Park attractions. Guests are discovering an improved experience in a Disney® Village that looks better than ever. Val d’Europe is also growing with new residential and office programmes available. Our long-term growth plan will assure the position of Disneyland Resort Paris as the number one family vacation destination in Europe. As you will see in the pages of this year’s Annual Review, Euro Disney S.C.A. is a strong Company with a promising future. The next few years will be a time of action for us as we continue to show the Disney Difference through the high-quality family entertainment we showcase. I think Walt Disney said it the best himself, “Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.” 12- 13 PEOPLE & FIGURES CORPORATE GOVERNANCE KARL L. HOLZ The Management Team From left to right. Sitting: Dominique Cocquet, Béatrice Mathieu-de Lacharrière, Karl L. Holz, François Pinon, Philippe Gas, Norbert Stiekema. Standing: Christian Perdrier, Ignace Lahoud, Andrew de Csilléry, Patrick Avice, Federico J. Gonzalez. DOMINIQUE COCQUET CHRISTIAN PERDRIER IGNACE LAHOUD Senior Vice President – Development and External Relations, joined Euro Disney in 1989 as Manager of Real Estate Finance. He was promoted in 1992 to the rank of Vice President in charge of Development and External Relations, and supervised the doubling of the capacity of Disney® Village, the creation of Walt Disney Studios® Park, the opening of 2,300 additional hotel rooms, and the development of the Val d’Europe community. Senior Vice President – Parks, Security & Disney Village, joined the Euro Disney Group in 1994 in the position of Vice President Hotel Operations after 20 years of experience with the Accor Group. He was promoted to Senior Vice President Operations in 1997 where he supervised Operations in the Parks and Hotels. In 1999, he took over the supervision of Supports Services and in 2002 the Security at Disneyland® Resort Paris. In 2005, he took the additional responsibility of the management of Disney Village. Vice President – Chief Financial Officer, joined the Company in October 2005 and was appointed to this position in January 2006. He joined Euro Disney in 1991 as a Financial Analyst and then transferred to TWDC’s Corporate Administration team in Burbank, CA in 1997. Since July 2001, he served as Senior Vice President & Chief Financial Officer for TWDC in Latin America. euro disney s.c.a. - rapport annuel 2005 Chairman & Chief Executive Officer, was appointed to this position in May 2005. Before this date, he served 8 months as President & Chief Operating Officer. Prior to joining Euro Disney, he spent 8 years with The Walt Disney Company (“TWDC“), where he was Vice President of Downtown Disney, and then Senior Vice President of Walt Disney World Operations, before being promoted President of Disney Cruise Line in 2003. Prior to joining TWDC, he served in various positions as Regional Vice President for Sky Chefs Airport Concession, Inc., and President and Chief Executive Officer of Concession Air, Inc., and also as Vice President of theme park operations at Knott’s Berry Farm in the United States. BÉATRICE MATHIEUde LACHARRIÈRE Vice President – Corporate Communication, joined the Euro Disney Group in 2005. Over the past 23 years, she has developed her expertise in marketing and communication in the pharmaceutical industry working for major groups including Glaxo and Aventis Pasteur. Her most recent position was Senior Director Corporate Affairs and Communications for the French affiliate of Bristol-Myers Squibb. ANDREW de CSILLÉRY FRANÇOIS PINON PATRICK AVICE PHILIPPE GAS FEDERICO J. GONZALEZ NORBERT STIEKEMA Vice President – Strategic Planning & Revenue Development, was appointed to this position on February 2004. He started his career as a consultant with Touche Ross and Gemini Consulting. He then joined the Bass Plc Group (which became the Six Continents Plc group and then the Intercontinental Hotels Group) holding international roles of increasing responsibility within the Strategy division of this group to finally become Regional Vice President Operations, New Zealand/South Pacific. Vice President – General Counsel, was appointed in April 2004. From 1989 to 1995, he served as Counsel at Euro Disney. In 1995, he joined Solidere, the Lebanese company in charge of Beirut reconstruction, as Senior Counsel. In 1997, he was appointed as General Counsel of EDS France, before returning in 2000 to Euro Disney as Deputy General Counsel. Vice President – Hotels & Convention Centres, has more than 25 years of experience in the hospitality industry. He joined the Euro Disney group in 1990 for the opening of the Disneyland® Park where he was part of the Room Research and Development team. From 1992 to 1998, he held various positions including Director of Hotel Operations. In 1999, he left the company to join the group Citadines. He then returned in 2001 to his current position. Senior Vice President – Human Resources, was appointed in September 2003. Previously he worked at Euro Disney from 1991 to 1997. In June 2000, Philippe was appointed as Regional Vice President for Asia Pacific Human Resources for TWDC. Prior to this position, he was Director of International Human Resources in Burbank, California for TWDC. Vice President – Marketing, was appointed to this position in November 2004. He spent 16 years within The Procter & Gamble group, where he assumed various positions as Brand Manager (Spain) at first, and then serving for three years at the European Headquarters in Brussels and for two years as Director Marketing for Procter & Gamble Nordic, before being promoted General Manager (Portugal). Vice President – Sales & Distribution, was appointed to this position on March 2004. He has spent the major part of his professional life with KLM Royal Dutch Airlines as General Manager for Germany. Prior to this, he held various managerial functions for this company in France, Netherlands and Italy. 14 - 15 PEOPLE & FIGURES CORPORATE GOVERNANCE The Supervisory Board ANTOINE JEANCOURT-GALIGNANI He is currently President of the Board of Directors of SNA Holding (Bermuda) Ltd and member of the Board of Directors of Gecina. The term of office of Mr Jeancourt-Galignani expires at the close of the Annual General Meeting that will deliberate upon the annual financial statements of the fiscal year ending 30 September 2007.agna at luptat luptat. JAMES A. RASULO He is currently Chairman Disney Parks & Resorts for The Walt Disney Company. The term of office of Mr Rasulo expires at the close of the Annual General Meeting that will deliberate upon the annual financial statements of the fiscal year ending 30 September 2005. PHILIPPE LABRO LAURENCE PARISOT THOMAS O. STAGGS He was Vice-President & General Manager of RTL France Radio. He is currently Project Director, Design and Operations of PhLCommunication SARL and Vice President of Direct 8. The term of office of Mr Labro expires at the close of the Annual General Meeting that will deliberate upon the annual financial statements of the fiscal year ending 30 September 2007. She was Chairman & Chief Executive Officer of IFOP until September 2005 and is currently Chairman & Chief Executive Officer of IFOP Participations S.A. and President of the MEDEF (French Business Confederation). The term of office of Ms Parisot expires at the close of the Annual General Meeting that will deliberate upon the annual financial statements of the fiscal year ending 30 September 2005. He is currently Senior Executive Vice-President & Chief Financial Officer and Chairman of the Investment and Administrative Committee of The Walt Disney Company. The term of office of Mr Staggs expires at the close of the Annual General Meeting that will deliberate upon the annual financial statements of the fiscal year ending 30 September 2007. Dr. JENS ODEWALD He is currently Chairman & Managing Director of Odewald and Compagnie GmbH. The term of office of Dr. Odewald expires at the close of the Annual General Meeting that will deliberate upon the annual financial statements of the fiscal year ending 30 September 2005. ANTHONY MARTIN ROBINSON He is currently Executive President of Center Parcs UK Plc. The term of office of Mr Robinson expires at the close of the Annual General Meeting that will deliberate upon the annual financial statements of the fiscal year ending 30 September 2007. Compensation of the Supervisory Board and Corporate Positions and Directorships Held The aggregate compensation of the Supervisory Board of Euro Disney S.C.A. paid during fiscal year 2005 was € 121,948. Compensation for the Supervisory Board members is proportional to attendance at meetings. For disclosure of the compensation paid to each member of the Supervisory Board of Euro Disney S.C.A. euro disney s.c.a. - 2005 annual review individually as well as a complete list of the other corporate positions and directorships that each holds, see the Euro Disney S.C.A. Group Management Report. The Walt Disney Company employees and officers are not paid by the Group for serving on the Supervisory Board of Euro Disney S.C.A. 16 - 17 PEOPLE & FIGURES CORPORATE GOVERNANCE Legal Structure Euro Disney S.C.A., the holding company of Euro Disney Group (“The Group”), and Euro Disney Associés S.C.A., the operating company of Disneyland® Resort Paris, are each a French société en commandite par actions. Under French law, the structure of a société en commandite par actions introduces a distinction between the gérant, which is responsible for operating the company, and the supervisory board, which oversees the management of the company. The two other components of the legal structure of a société en commandite par actions are the general partners and the limited partners. THE MANAGEMENT COMPANY (“gérant”) The role of the gérant of a société en commandite par actions is to manage the company in the company’s best interests. The gérant of Euro Disney S.C.A., Euro Disney Associés S.C.A. and EDL Hôtels S.C.A. is Euro Disney S.A.S. (the “Gérant”), a société par actions simplifiée, which is an indirect wholly-owned subsidiary of The Walt Disney Company (“TWDC”). Mr Karl L. Holz. is the Chairman & Chief Executive Officer of the Gérant. Moreover, an Executive Committee has been created (see pages 14 and 15, “The Management Team”). The Supervisory Board The role of the Supervisory Board is to monitor the management of the company in the best interests of the shareholders and to oversee the quality of the information communicated to them. The Euro Disney S.C.A. Supervisory Board Members’ Charter dictates fundamental obligations to which the members of the Board must conform. Three Supervisory Board meetings were held during fiscal year 2005. A Financial Accounts Committee, created in 1997, is composed of three members of the Supervisory Board, namely, Mr Antoine Jeancourt-Galignani, Dr Jens Odewald and Mr Anthony Martin Robinson. Three meetings of the Financial Accounts Committee were held during fiscal year 2005 in order to review, on behalf of the Supervisory Board, the Company’s financial reporting process and the audit thereof, and the internal control environment and the review thereof. The Financial Accounts Committee also reviewed the internal and external audit functions. euro disney s.c.a. - 2005 annual review A Nomination Committee, created in 2002, is composed of two members of the Supervisory Board, namely, Mr Philippe Labro and Mr Thomas O. Staggs. Its role is to propose candidates as members of the Board. The members of the Nomination Committee considered in fiscal year 2005 the nomination of new members of the Supervisory Board. The members of the Supervisory Board of Euro Disney S.C.A. and the members of the Supervisory Board of Euro Disney Associés S.C.A. are the same. The general partners Towards third parties, the general partners have unlimited liability for all debts and liabilities of the company. The general partner of Euro Disney S.C.A. is EDL Participations S.A.S. (the “General Partner”), a French indirect wholly-owned subsidiary of TWDC. The General Partner of Euro Disney S.C.A. is entitled to a distribution each year equal to 0.5% of Euro Disney S.C.A.’s profit. The general partners of Euro Disney Associés S.C.A. are Euro Disney Commandité S.A.S., a wholly-owned subsidiary of Euro Disney S.C.A., and EDL Corporation S.A.S. and Euro Disney Investments S.A.S., two indirect whollyowned subsidiaries of TWDC (the “General Partners”). The General Partners of Euro Disney Associés S.C.A. are entitled to a distribution each year equal to 0.001% of Euro Disney Associés S.C.A.’s profit, as follows: • Euro Disney Commandité SAS: 82%, • EDL Corporation SAS: 9%, • Euro Disney Investments SAS: 9%. The limited partners The limited partners are the shareholders. Their rights are represented by shares which are identical to shares of a company which is structured as a société anonyme. The shareholders are convened to general meetings of shareholders and deliberate in accordance with the legal and regulatory requirements in effect. During each general meeting, each shareholder is entitled to a number of votes equal to the number of shares that he or she holds or represents. In lieu of attending a meeting in person, each shareholder may give a proxy to another shareholder or his or her spouse, vote by mail, or send to the company a blank proxy, under the conditions provided by law and regulations. Management compensation Compensation of the Management Company (Gérant), Euro Disney S.A.S. In its capacity as Gérant, and as a result of the financial and legal restructuring of the Group, Euro Disney S.A.S. is entitled to annual fixed fees paid by Euro Disney S.C.A. and annual variable fees (consisting of a base management fee, a management incentive fee and a fee payable upon the sale of hotels, and depending upon the financial performance of Disneyland® Resort Paris) paid by Euro Disney Associés S.C.A. in accordance with Article IV of the by-laws of Euro Disney Associés S.C.A. Euro Disney S.A.S. is also entitled to annual fixed fees paid by EDL Hôtels S.C.A. During the fiscal year ended 30 September 2005, Euro Disney S.A.S. was entitled to receive €10,672,000 from Euro Disney Associés S.C.A., €76,000 from EDL Hôtels S.C.A. and €25,000 from Euro Disney S.C.A. Stock Options The Company’s shareholders have approved the implementation of four different stock option plans since 1994 authorising the issuance of stock options for acquisition of the Company’s outstanding common stock at a market exercise price calculated as the average closing market price over the preceding 20 trading days preceding a stock option grant. The options are valid for a maximum of 10 years from their issuance date and become exercisable over a minimum of 4 years in equal instalments beginning one year from the date of grant. Upon termination of employment, any unvested options are cancelled after a specified period of time. For further information about stock options at 30 September 2005, see note 22 of Euro Disney 2005 Consolidated Financial Statements. As a result of the financial and legal restructuring of the Group, the payment of certain fees due by Euro Disney Associés S.C.A. to Euro Disney S.A.S. has been deferred. Thus, the fees normally due in relation to fiscal year 2005 and payable during the first quarter of fiscal year 2006, i.e. € 10.7 millions exclusive of tax, have been converted into a subordinated longterm debt obligation, payable after the Group’s senior debt has been repaid. Compensation of the Members of the Executive Committee of the Group The composition and number of members on the Executive Committee of the Group varied during the fiscal year 2005. Aggregate compensation paid to the members during the period of their tenure on the committee totalled €6.3 million in fiscal year 2005. As of 30 September 2005, these same officers held together a total of 34.5 million Euro Disney S.C.A. stock options. 18 - 19 PEOPLE & FIGURES CORPORATE GOVERNANCE Corporate Organisation of the Group The legal reorganisation of businesses between the various entities of the Group completed in February 2005 as a result of the financial restructuring of the Group, had no operational impact on the Resort and Real Estate segments activities. Holding company Euro Disney S.C.A. (the “Company”) Euro Disney S.C.A. is the holding company of the Group and is the listed company. The main asset of the Company is its investment in 82% of the share capital of its subsidiary, Euro Disney Associés S.C.A. (“EDA”). Operating Companies Euro Disney Associés S.C.A. (“EDA”) EDA operates Disneyland® Park and Walt Disney Studios® Park, the Disneyland Hotel, Davy Crockett® Ranch and Golf Disneyland® and manages the real estate segment of the Group. The remaining 18% of EDA share capital is held by two indirect subsidiaries of The Walt Disney Company (“TWDC”): EDL Corporation S.A.S. and Euro Disney Investments S.A.S. EDL Hôtels S.C.A. EDL Hôtels S.C.A., an indirectly whollyowned subsidiary of EDA, which operates all of the Hotels except the Disneyland Hotel and Davy Crockett Ranch, and also Disney® Village, is structured as a société en commandite par actions governed by the same principles as EDA. The general partner of EDL Hôtels S.C.A. is EDL Hôtels Participations S.A.S, a société par actions simplifiée whollyowned by EDA. Financing Companies Effective 1 October 2003 (first day of Fiscal Year 2004), the Financing Companies described below were included in the consolidated reporting group (see paragraph entitled “Principles of Consolidation” discussed in Note 2 of the Consolidated Financial Statements). Phase IA Financing Company The Phase IA Financing Company, Euro Disneyland S.N.C., a company incorporated as a société en nom collectif owns Disneyland® Park and leases it to EDA. The partners of the Phase IA Financing euro disney s.c.a. - 2005 annual review Company are various banks, financial institutions and companies holding an aggregate participation of 83%, and Euro Disneyland Participations S.A.S., a société par actions simplifiée and an indirect whollyowned subsidiary of TWDC, holding a participation of 17%. The Group has no ownership interest in the Phase IA Financing Company. The Group is jointly liable for a significant portion of the indebtedness of the Phase IA Financing Company (approximately twothirds of the outstanding indebtedness due under the Phase IA Credit Facility). The partners are subject to unlimited joint and several liability for the financial obligations of the Phase IA Financing Company. The banks that are parties to the Phase IA Credit Facility and the CDC with regard to CDC Prêts Participatifs, have effectively waived any recourse against the partners of the Phase IA Financing Company. The Phase IA Financing Company has generated tax losses due to interest charges during the construction period and depreciation expenses from Opening Day until 31 December 1996. The legal structure of the Phase IA Financing Company enabled its partners to take these French tax losses directly into their own accounts for French tax purposes. In return, the partners agreed to provide subordinated partner advances to the Phase IA Financing Company at an interest rate below the market rate. The Phase IA Financing Company is managed by a management company, Société de Gérance d’Euro Disneyland S.A.S., a société par actions simplifiée and an indirect wholly-owned subsidiary of TWDC. Phase IB Financing Companies The Phase IB Financing Companies are incorporated as sociétés en nom collectif and are governed by the same principles as the Phase IA Financing Company. Each of these companies (i) rents the land on which the related hotel or Disney Village, as the case may be, is located, from EDL Hôtels S.C.A., (ii) owns the related hotel or Disney Village, ���� ���� ����� ����������� ��������������� ��� ��������� ������ ��� ���� ���� ���� ������������ ��� �� ���� ���� ����� ������� ������������ ��� ����� ������� ��� ���� �������� ������� ���� ��������������� ����� ��� ����� �������� �������� ����� �� ���������������� ���������������� �������� ��� ��������������� ����� ����������� ���� ����� �������������������� ���� ����� ����������� ���� ��������� ���� ��������� ��� ���� ������� ��� �������� ������ ���� ���� ��������� ���������� ����� ������� ����������� ��� ��� ��������������������������������������� �������������������������������� ������������������������ ���������������� ������������������� ���������������� ���������� �������� ��������� ����� ������ ��������� ��� ������������������������������������� ���������� ������� ������������������������������������������������� ��������������� �������������� ���������������������� ������������������� �������������� �������������� �������������� ���������������������� ������������ ���������������������������������������������������������� as the case may be, and (iii) leases the related hotel or Disney Village, to EDL Hôtels S.C.A. The partners of the Phase IB Financing Companies are various banks and financial institutions that are creditors of the Phase IB Financing Companies. The Group has no ownership interest in the Phase IB Financing Companies. EDL Hôtels S.C.A. has guaranteed all the obligations of the Phase IB Financing Companies with respect to the loans extended by their lenders and partners. The partners of the Phase IB Financing Companies are normally subject to unlimited joint and several liability for the obligations of the Phase IB Financing Companies. However, the creditors of the Phase IB Financing Companies have waived any recourse against the partners of the Phase IB Financing Companies. The Phase IB Financing Companies have consistently generated tax losses primarily due to interest charges during the construction period and depreciation expense from Opening Day until 31 December 1995 with the exception of Centre de Divertissements Associés S.N.C., which generated tax losses until 31 December 1998. The legal structure of the Phase IB Financing Companies enabled their partners to take these French tax losses directly into their own accounts for French tax purposes. In return, the partners agreed to provide subordinated partner advances to the Phase IB Financing Companies at an interest rate below the market rate. The management company of each of the Phase IB Financing Companies is EDL Services S.A.S., a wholly-owned subsidiary of EDA. Centre de Congrès Newport S.A.S. Centre de Congrès Newport S.A.S., an indirect wholly-owned subsidiary of TWDC, entered into a ground lease with EDL Hôtels S.C.A. pursuant to which it financed and acquired the Newport Bay Club Convention Centre and, when completed, leased it back to EDL Hôtels S.C.A. with an option to repurchase such assets. 20 - 21 PEOPLE & FIGURES KEY FIGURES Summary of Financial Results in Fiscal Year 2005 As a result of the Restructuring, substantially all of Euro Disney S.C.A.’s assets and liabilities were contributed to an 82% owned subsidiary, Euro Disney Associés S.C.A. (“EDA”), which has become the operating company of Disneyland® Resort Paris. Subsidiaries of The Walt Disney Company (“TWDC”) hold the remaining 18% of EDA. The Restructuring was made effective 1 October 2004 in the consolidated accounts. Accordingly, the income statement reflects an allocation of 18% of the losses from EDA’s consolidated net results for the fiscal year 2005 to subsidiaries of TWDC as the minority interests of EDA. Revenues increased 3% to a record € 1,076.0 million in fiscal year 2005, reflecting increased spending by theme park visitors and higher real estate ���������������������� development revenues, partially offset ����������������������� by reduced hotel guest spending. Hotel �� occupancy reached 80.7% and theme park attendance was 12.3 million. �� ���� ���� ���� Net loss decreased by € 50.3 million from € 145.2 million in fiscal year 2004 � to € 94.9 million in fiscal year 2005, primarily as a result of the Restructuring � and reduced exceptional charges. � Exceptional charges decreased in the ���� ���� ���� current year due to a one-time gain from forgiveness of debt by TWDC in connection with the Restructuring ����������������������������� compared to the prior-year write-off of ����������������������������������� equipment related to an attraction that is being replaced with a new attraction �� inspired by the Walt Disney Pictures ���� ���� �� presentation of the Pixar Animation ���� Studios film Toy Story 2, Buzz Lightyear �� Laser Blast®. Minority interest in losses �� increased in the current year due to TWDC’s increased investment in EDA �� under the terms of the Restructuring. � � ���� ���� ���� Earnings before minority interest, income taxes, exceptional items, interest, depreciation and amortisation (“EBITDA”) decreased from € 122.9 million to € 117.1 million, reflecting increased operating costs, primarily due to increased labour costs, partially offset by revenue growth. Increased labour costs primarily reflected an increase in wages, including the impact of an increased French minimum wage and a reduction in subsidies related to the early implementation of the 35-hour work-week. As a percentage of revenues, EBITDA was 11% in fiscal year 2005, and 12% in fiscal year 2004. The Group generated € 18.4 million of operating cash flow in fiscal year 2005 despite the net loss, since a portion of the operating expenses consist of non-cash depreciation and amortisation charges. In comparison to the prior year, operating cash flow decreased ��������������� € 106.2 million, reflecting the cash ������ payment of fiscal year 2004 royalties and management fees, as well as the ��� payment of 2004 accrued interest �� ����� on the Caisse des����� Dépôts et ����� Consignations loans for Walt Disney Studios, �� both of which had been contractually �� deferred to fiscal year 2005. �� As of 30 September 2005, the Group � cash and cash equivalents of had ���� ���� ���� € 287.7 million, including € 48.3 million belonging to the consolidated financing companies. Based on existing cash, �������������������������� liquidity from the undrawn ������������������������� € 150.0 million line of credit from TWDC, and provisions for the ��� unconditional and conditional deferral ����� ����� ����� of certain royalties and management ��� fees and interest charges pursuant to the Restructuring, management believes ��� the Group has adequate cash and liquidity for the foreseeable future. �� The � Group has covenants under its debt ���� ���� ���� agreements that limit investment and financing activities. Beginning with fiscal year 2006, the Group must meet financial performance covenants that will necessitate earnings growth. Under the terms of the Restructuring, the Group now has the opportunity to pursue a strategy designed to attract new theme park visitors and hotel guests, and to increase visitation by improving guest satisfaction and value perception with an expanded multifaceted € 240 million development plan. This plan includes the development of Buzz Lightyear Laser Blast®, a new “Toon” themed land in Walt Disney Studios® Park and the Tower of Terror®. Theme parks attendance (in millions of visits) Breakdown of attendance by country of origin in 2005 FRANCE 39% UNITED KINGDOM 20% SPAIN 9% ����������������������������������������������� ������������� 15 100 12 12.3 12.4 80 12.4 9 60 6 40 3 20 0 2005 2004 0 2003 80.7% 80.5% 2005 2004 85.1% 2003 NETHERLANDS 8% BELGIUM / LUX. 7% GERMANY 5% ITALY 3% The Group will be adopting International Financial Reporting Standards (“IFRS”) in fiscal year 2006. Upon adoption, the Group will prepare an opening balance sheet under IFRS ������������������������������������������������������� prepared as if the Group had adopted IFRS at the beginning of fiscal year 2005. ��� Based on the Group’s analysis to date, the Group��� anticipates that IFRS will change certain line item classifications and disclosures in the Group’s financial ��� statements. Additionally, the depre�� ciation method for fixed assets will be changed to reflect the depreciable lives �� of predefined components. The Group will cease to accrue and expense �� the costs of major renovations in advance, but ������� ������������������ �� will instead recognize the capitalisable fixed asset compo� nents and non-capitalisable expenses ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� of major renovations when incurred. With regard to the Group’s income statement for fiscal year 2006, the impact of the change to IFRS is not expected to be material. The Company will file a special report on the impact of the conversion to IFRS with its Financial Report and Reference Document for Fiscal Year 2005. Hotel occupancy (in %) OTHERS 9% Theme parks average spending per guest(in euros excluding VAT) Average spending per room (in euros excluding VAT) 200 50 40 44.3 42.7 40.7 179.1 186.6 183.5 2005 2004 2003 150 30 100 Breakdown of revenues by activity in 2005 20 50 10 0 2005 2004 0 2003 THEME PARKS 51.1% HOTELS AND DISNEY VILLAGE 36.7% OTHERS 9.6% In million euros REAL ESTATE 2.6% Breakdown of visitors by transportation in 2005 CAR 53% PLANE 17% ������������� TRAIN��������� 14% Revenues ebitda** Income / (loss) before financial charges Net financial charges Loss before exceptionnal items and minority interests Net loss Cash flow from operating activities Borrowings Shareholders’ equity and quasi-equity Minority interests 2005 2004 2003 pro-forma* 1 076.0 117.1 (26.9) 1 048.0 122.9 (23.9) 1 046.8 181.6 32.1 (87.9) (114.8) (105.7) (129.6) (111.2) (79.1) (94.9) (145.2) (58.3) 18.4 124.6 124.7 1 943.4 295.7 2 052.8 (59.9) 2 448.4 85.6 106.3 339.6 (41.3) COACH 6% SUBURBAN TRAIN 10% *reflects pro forma impact of consolidation of financing companies **earnings before minority interest, income taxes, exceptional items, interest, depreciation and amortization ��� �� euro disney s.c.a. - 2005 annual review �� ������������������������� ����� ������������������ ����� 22 - 23 PEOPLE & FIGURES KEY FIGURES � ������������������������ ��������������������������������� ��������������� ����������������� ������������������� ������� Stock Information Market capitalisation Nominal value Number of shares Market places Fiscal Year Number of shares as of 30 September (in millions) 0,01 euro per share 3,897,649,046 shares as of 30/09/05 Paris London (until 31 October 2005) Brussels (until 30 September 2005) ������ ����� Main codes Reuters ��������������� Bloomberg ������ ISIN EDL.PA EDL.FP FR0000125874 ��� ���� �� ����� ����� ����� ���� �� � ���� ���� ������ ��������� ���������� high (in euros) ��� low (in euros) 0.19** 0.10** 0.64 0.22 ���� ����� ������������ ��������� ��������� ������������ ����������� ����������� ������������� �������� �� ��� �� ������������� �������������� ����� ���� ���� ����� ���� ��� �� ��� �� �� �������������������������� ������������������������� �� ������������������������� ����� ��� � ���� ���� ���� ����� ������������������ ����� ����� ����� ������� ������������������ ��������������������� � ����� ��������������������������� ����� ����� ��������������������������������� ��� ���� ���� ���� ������������������������������������� ����������������������� ��� ������������ �� ������� ���� ���� � ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����������������������������������������������� ������������� �������� ������������������ ������������� ��������� ������������������ ������� ��� ����������������������������������������������� ������������� �� ��� �� ������������ ����������������� �������� ����������������������� ����� ��������� ���������� ������������������ �������� ����� ������ ������������������� ����� �� �� ������������������������� ���������������������������������� ����� ������������������� �� � ��������������������������� ������������������ �������������������������������� ����� ������������������������������������� ������������������� ����������������������� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� Shareholders Club ���� ���� ���� � Since its creation on 15 November 1995, the Euro Disney S.C.A. Shareholders Club has aimed � at strengthening the Company’s relationship with its shareholders and keeping them regularly � ���� ���� ���� informed about Company news. Shareholders Club members can call the special free line from France, Germany, the United Kingdom, Belgium, the Netherlands, Spain and Italy, which provides information on all aspects of the Company and ���������������������� the Shareholders Club*. Shareholders Club ��������������������������� members can also find the most recent Company ��� news including the share price quotation on the Shareholders Club section����� of the website ����� ����� ��� www.eurodisney.com, from where they can also apply to the Shareholders Club. In addition to ��� Shareholders’ Guide which the Individual provides them with more information about the Company’s��shares and their rights as shareholders, a regular Shareholders Club Newsletter �provides up-to-date information on ���� ���� ���� the Company as well as the latest Disneyland® Resort Paris and Shareholders Club news. Over the past ten years, the Shareholders Club has proposed ever more advantages and privileges at Disneyland Resort Paris. Among a host of special services, Shareholders Club members benefit from significant reductions on admission tickets, including Annual Passports, for the Disneyland® Park and Walt Disney Studios® Park. Shareholders Club members benefit from a priority booking service (+33 1 60 30 60 72) to organise their trip to Disneyland Resort Paris and benefit from reduced rates at the Resort’s® hotels. Discounts are also available at Disneyland Resort Paris boutiques, Disney Stores® throughout Europe and at the Vallée Outlet Shopping Village of Val d’Europe, as well as at table – and buffet – service restaurants of the Disney Parks, Hotels and Golf. In addition special rates are offered on green fees at Golf Disneyland® and on tickets to Buffalo Bill’s Wild West Show®. Aerophile SA offers shareholders a special rate to discover Disneyland Resort Paris from the air in the tethered balloon PanoraMagique. �� ��� ����� ����� ����� ��� �� ��VIPs, Shareholders Club members are As welcome to start their day at the Parks at Salon �� Mickey, where a complimentary continental breakfast awaits them in a charming Victorian � ���� ���� ���� setting. A Cast Member is on hand to welcome members and help them to take full advantage of their day in the Parks. Shareholders Club members can discover some ������������������������������� of the secrets of both Disneyland Park and ������������������������ Walt Disney Studios Park through guided tours, ������������������� and can also view Resort project developments during visits to Val d’Europe. �� �� ���� �� �� �� �� � ������� ������� ������� ������� ���� Finally, to bring them even ���� closer to the Disney magic, special events are organised for �� Shareholders Club members, including Disney �� film previews and screenings when they can meet the Characters, and new attraction launches such �� as the spring opening of Buzz Lightyear Laser ® Blast , a new attraction inspired by the � ���� ���� ���� Walt Disney Pictures presentation of the Pixar Animation Studios film, Toy Story 2. 2005, which marked the tenth anniversary of the Shareholders Club was really special. Our efforts in communication were rewarded when our Company received 2nd prize in the Fils d’Or attributed to the Best Shareholders Services among French listed companies by La Vie Financière magazine in association with Synerfil (SBF 120 excluding CAC 40)! The award represented an important professional recognition and is a real testament to our determination to offer quality services. If you require further information, please call the Shareholders Club hotline at 00 800 64 74 56 30 or check our website www.eurodisney.com ����� ������� ������� ����� ������� ����� ������� �� ���� �� ��� ������ ��� ����� ����� ������� �� ����� ����� ����� ���� ���� ������ ����� �� ����� � ������ ����� ������ ����� �� ������ ����� � ����� ����� ����� ���� ������ ������ ������ ����� ����� ����� *00 800 64 74 56 30 and from other coutries, ����� call +33 1 64 74 56 30 ����� ���� ������ ����� ������ ������ ����� ������� ����� ������ ����� �� ���������������������������������� ������������������� �� euro disney s.c.a. - 2005 annual review �������������������������� ���������������� ������������������ �� ���� ����������������� �������������� �� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� �� ������������������� �������������������������� ����� ��� ������������������������� � ������������������ ��� *based on share price at closing **share price adjusted for dilution impact of Equity Rights Offering in February 05 �� ���� ����������� 0.71 0.35 ���������������������������������� ��������������������� ��� ���� ��������������� Share price* �� ��� ���������� 2003 1,056 Market capitalisation 507 347 634 as of 30 September (in million euros) ������������������������������������������������������� �� ������ ��������� 2004 1,083 ������������������������������������������������������� ��� �� ���� 2005 3,897 ��� �� ��������������� ������ �� ��� � Identification sheet of euro disney s.c.a. share ���� ��� �� �� ��� ���������������������������� ������ � ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ����� ��������������������������� �������������������������������� ������������������������������������� ����������������������� 24 - 25 ����� ������ ������ ����� ������� ����� ������ ����� ���� People & Action ������ � �������� ������ ��������� ������ �������� ������� ���������������� � ������ ��� ������� �������� �������� ������� ����������������� ��� �������� � ������ � �������� ������ ��������� ������ �������� ������� ���������������� � ������ ��� ������� �������� �������� ������� ����������������� ��� �������� � � ������ � �������� ������ ��������� ������ �������� ������� ���������������� � ������ ��� ������� �������� �������� ������� ����������������� ��� �������� Following our successful restructuring in 2005 and the launch of our long-term growth plan we have developed strategic priorities that will help us to achieve our goal. These priorities touch all areas of our operation. These strategies are specifically designed to offer an ever expanding and ever more appealing experience to new and repeat visitors alike. In the following pages, we will explain these priorities more fully under 3 major headings: action in the Parks, action in the Resort and action in Marketing & Sales. Theme Parks: Enhancing the Magic Resort: the Complete Experience Marketing & Sales: Making the Connection euro disney s.c.a. - 2005 annual review 26 - 27 PEOPLE & ACTION Theme Parks: Enhancing the Magic Action in the Parks can be described as follows: • We are revitalising the Disneyland® Park experience. In 2006, Buzz Lightyear Laser Blast®* will add a whole new dimension to the guest experience with its interactive format. • We are enhancing the Walt Disney Studios® Park experience by adding colour and atmosphere, and by building new attractions in 2007 and 2008 which will appeal to both younger children and their families. • We will continue to leverage on our seasonal events and our unique shows, and encourage repeat visitation. * a new attraction inspired by the Walt Disney Pictures presentation of the Pixar Animation Studios film, Toy Story 2. 28 - 29 PEOPLE & ACTION THEME PARKS Social and environmental responsibility Nature, horticulture and wildlife Christmas Parade and the Enchanted Fairytale Ceremony starring our Disney Princesses, guests are swept up in the emotion of this most magical of seasons. Halloween, when the Disney Villains come to the fore, is also a firm favourite. The Villains are out and about, ready to scare but equally ready to pose for a souvenir photograph. In 2005, there was a choice between Pink Witches and Pumpkin Men, as they interacted with guests and battled to claim Halloween as their own. Kids’ Carnival is particularly aimed at our younger guests, who get to join with the animals and characters from Disney’s The Jungle Book in a crazy parade. Fans of The Little Mermaid are also in for a treat when Ariel®, Sebastian® and friends take to the streets in a festival of fish, bubbles and calypso rhythms. And we can’t forget the magic of the summer, when Winnie the Pooh®, Tarzan and The Lion King® all tell their stories on stage and the unique Disney’s Fantillusion Parade thrills guests with its story of good versus evil. The last word on summer nights goes to more Disney characters in the sound and light show Wishes, when one by one they make a wish and prove that dreams really do come true in the wonderful world of Disney. Disneyland® Park: a World of Enchantment The magic of Disney Parks is known and loved by millions, and in the timeless Disney tradition we continue to find new ways for families and friends to share the excitement and emotion of this enchanting world. Our guests are our inspiration and we strive to meet their expectations of a new and magical experience each time they visit. OUR guests appreciate being able to have a different experience every time they visit the Resort. Summer or Christmas, Halloween or Carnival... each has its own special appeal. Our seasons are an integral part of the entertainment we offer. Our Characters, too, are a fundamental part of the experience and as important as any of our other attractions, if not more so. They are one of the elements that produce high rate of satisfaction with our guests. Disneyland® Resort Paris is where the Disney characters live, work and play. This is the place where children of all ages can meet and interact with their favourite characters and see them in the parades and shows that form a major part of our seasonal offerings. ““ euro disney s.c.a. - 2005 annual review Christmas is now the season that attracts the most repeat visitors to Disneyland Resort Paris. From the sparkle of snow falling on Main Street, U.S.A. ® to the glittering We study every detail of our costumes to make them completely authentic. Each fabric and each accessory tells a story and immerses guests in our world. Sue Lecash, Creative Costuming, Senior Manager & Designer ” Trees, plants and green spaces all play an important role at Disneyland® Resort Paris, adding to the stories we tell, to the beauty of the area and to the relaxing environment. Throughout our 155 hectares of natural and planned landscaping, our horticulture department looks after 330,000 trees and shrubs, and they plant some 400,000 flowers every year. Rare permanent plants are catalogued and given individual care; trees are pruned for their health, shape and role in the show. biological treatments are used whenever possible. Disneyland Resort Paris is a pilot site for new biological methods, and cooperates in a programme with the University of Rennes that studies destructive insects. When pesticides are necessary, a specific filtration system is used to treat the water used in rinsing the pesticide tanks in order to limit pollution. Most of our motorised gardening equipment (lawn mowers, hedges-cutters, blowers...) runs on bio-fuel to limit emissions and the pollution of air and soil. Many species of birds and animals have made their homes on our site. While most are more than welcome, humane methods are used to relocate those becoming troublesome. We do our utmost to be environmentally friendly in all our actions. The use of chemical pesticides is limited; 30 - 31 PEOPLE & ACTION THEME PARKS BUZZ ©Disney/Pixar Guests are propelled into the heart of an action-packed adventure, enlisted as Space Rangers by Buzz Lightyear® to help him overcome the Evil Emperor Zurg and save the toy universe. Zurg’s plan for universal domination involves creating an army of robots and stealing the universe’s supply of batteries to power them. The newly enlisted Space Rangers board two-seater Space Cruisers equipped with laser cannons and a joystick that allows them to spin through 360°. Firing at a multitude of targets as their vehicle chases Zurg through various space scenes, guests total up individual scores which, at the end, will define their proficiency level in the Space Ranger rankings. This imaginative adventure will provide endless fun for families and friends as they complete for the highest scores, and is sure to become a firm favourite with guests of all ages. euro disney s.c.a. - 2005 annual review “ ©Disney/Pixar Lightyear Laser Blast®, one of the most exciting and popular attractions in the Disney portfolio, will launch in Disneyland® Park in April 2006. Inspired by the Walt Disney Pictures presentation of the Pixar Animation Studios film Toy Story 2, this totally interactive attraction combines the fast-paced energy of a video game with the power of Disney story-telling. The first version of this attraction, Buzz Lightyear’s Space Ranger Spin, opened in the Magic Kingdom at Walt Disney World in 1998. This first truly interactive attraction proved to be so popular that it has now been added to every Disney Park location worldwide. Imagineers have used a combination of the latest Audio-Animatronics® technology with projections and synchronised animation to bring this adventure to life. Guests find themselves in a brightly coloured toy universe with Buzz Lightyear personally asking for their help in the challenge to overcome the evil Emperor Zurg. Who could resist? As an interactive attraction, Buzz Lightyear Laser Blast will be an important addition to the variety of entertainment offered to families at Disneyland® Resort Paris. It is the first of three new major attractions opening at Disneyland Resort Paris before 2008. Video games, the Internet – technology is making our world more and more interactive. Buzz Lightyear Laser Blast is going to give our guests the chance to have an experience that changes each time they go on the ride. They will be the real heroes in this story! Peter Mc Grath, Imagineering, Director Creative Development & Show Quality Standards ” 32 - 33 PEOPLE & ACTION THEME PARKS Social and environmental responsibility Energy Management only place where you can meet new Disney characters, and in the past year guests have had “Meet & Greet” opportunities with The Incredibles and Chicken Little. For the latter, the town of Oakey Oaks was brought to life in Animation Courtyard ® . Painted in scenic paint, rather than produced by digital printing techniques, the scene stays true to the look of the film, and Chicken Little and his friend Abby Mallard are on hand several times a day to sign autographs and to have their pictures taken with fans. The most recent film from Walt Disney Pictures is The Chronicles of Narnia: The Lion, The Witch and The Wardrobe. Immediately following its European release in December, guests could meet The White Witch character in the glacial setting of her throne. This set, in Backlot, and the Chicken Little set will remain features of the Park for 2006. Walt Disney Studios® Park: Step Through the Looking Glass Walt Disney Studios Park is a hive of activity and there’s a feel of innovation in the air. There’s more colour, more action and plenty of construction as the Park prepares for new attractions and new family experiences. As a real production studio as well as a Disney Park, Walt Disney Studios Park has the look and feel of a contemporary real world studio. The Walt Disney Studios Park enhancement is taking various forms, all of which enliven the guest experience. Guests will see even more activity in the streets: lively “film sets” and shows provide entertainment for all, while new billboards and posters give a more euro disney s.c.a. - 2005 annual review colourful and vibrant aspect to the Park. The 38 poles along the Parade route now feature artwork from Disney films, both animated and live-action. Walt Disney Studios “ Walt Disney Studios Park is gearing up for the arrival of a new land and new attractions, already under construction, which will open in 2007 and in 2008. These new Park is where new and upcoming releases come to life; the French premier of the film Chicken Little took place in CinéMagique in November. It has become the Streetmosphere brings Walt Disney Studios Park to life. At the snap of the fingers, you become an actor or a stage hand. Anything can happen, that’s the magic of the silver screen.” Kat de Blois, Entertainment, Show Director ” Disneyland® Resort Paris is the largest single private service industry consumer in France, so we are always studying ways to manage our energy needs and to be proactive in our search for environmentally friendly solutions. Daily readings of water, gas and electricity allow us to analyse our consumption and quickly rectify any anomalies. We sensitise our Cast Members to energy consumption through information and awareness days, and award a trophy to the Maintenance team that makes the largest contribution in the year to energy conservation. From 1st January 2006, our Company will commit through Electricité de France to buying 15% of its electricity needs from renewable resources, by choosing the “kWh Balance” option, guaranteed by the green certificates delivered by Observ’ER: Renewable Energies Observatory, a French independent institute. This will be equivalent of the consumption of a large regional hospital. We are also taking account of environmental issues in our construction policy, seeking out specialised advice in order to optimise design and internal layout in terms of energy conservation and environmental standards. 34 - 35 PEOPLE & ACTION THEME PARKS Art of Disney Animation, Animation Courtyard®, Walt Disney Studios® Park . Animagique®, show in Animation Courtyard®, in Walt Disney Studios® Park. adventures, some of which are in a whole new area of the Park, will enhance the variety of experiences for guests, including those with younger children. Once more the creative minds of Disney Imagineers are living up to the name coined by Walt Disney himself – “Imagineer” means engineer of the imagination. They have been developing brand new ideas and are using the latest technology to create magical attractions that will be unique to Disneyland ® Resort Paris. Based on a “Toon” theme, the new area of the Park will feature even more characters, who are the cast and crew of their own working studio. Guests will be able to take part in scenes from well-known animated films such as the highly popular Finding Nemo and the next Disney/ Pixar release Cars*. The first of these is a thrilling combination that starts as a dark ride in the beautiful underwater world of Nemo and turns into a roller coaster ride when Nemo meets Squirt the turtle and euro disney s.c.a. - 2005 annual review gets carried off in a spinning ride in the East Australian Current. The second is a wild road rally, where guests of any age can board a car and set off on a crazy ride through the town of Radiator Springs. Construction is already underway for an attraction that will surely become equally popular, the iconic Tower of Terror ®. Already a blockbuster attraction in other Disney Resorts, the attraction will be unmissable, not only for its monumental architecture and central position, but also for its dramatic storyline and sensational effects. Entering the lobby of an abandoned hotel with a mysterious past – in the 1920’s a group of the hotel’s guests disappeared without trace – guests “ Tower of Terror®, attraction planned to open during fiscal year 2008. take the lift to the upper floors. Little by little the story of what happened to the hotel guests is revealed, before the climax of the story sends guests plummeting... to the ground? Perhaps not at first! *Walt Disney Pictures presentation of the Pixar Animation Studios films. Our show is the only one like it in Europe. Our stunts surprise audiences every day and the enthusiastic response we get from them makes us push ourselves to do our best every day, during every show. Mickaël, team leader of the attraction Moteurs...Actions! Stunt Show Spectacular® ” 36 - 37 PEOPLE & ACTION THEME PARKS Social and environmental responsibility Corporate Culture “You can dream, create, design and build the most wonderful place in the world, but it requires people to make the dream become a reality.” Walt Disney We are a young and multi-cultural company: the average Cast Member (employee) is 33 years of age and comes from France or the European Union, but our workforce represents over 100 nationalities and speaks 19 languages. Our recruitment process takes into account the differing nationalities of our guests, who come mostly from the European Union, but increasingly come from developing markets further afield. Over 90% of our average annual workforce of 12,295 Cast Members have permanent contracts and the turnover in our staff is constantly declining. Some 51% of employees have now been with the Company for over 5 years. This loyalty to the Company can be attributed to a variety of reasons: the appeal of the Disney brand, an affinity with the Company’s values and the opportunity to work in a multicultural environment. Other factors include the training opportunities, the diversity of trades and disciplines, and professional development and mobility within the Company. Rock’n’Roller Coaster starring Aerosmith, Backlot in Walt Disney Studios® Park. In Walt Disney Studios ® Park, the secrets of animation, television and cinema are revealed through the magic of Disney imagination and storytelling. While Disneyland ® Park makes fantasy real, Walt Disney Studios Park makes the real fantastic. In this unique environment, guests discover the magic by venturing “through the looking glass” of entertainment and discovering how it’s done, experiencing surprise, suspense and thrills along the way. It is the perfect foil for the Disneyland Park, providing different kinds of experiences for guests and giving them reasons to stay longer. euro disney s.c.a. - 2005 annual review The Park is already living up to our expectations, housing two of the five most popular attractions in the Resort, Rock’n’Roller Coaster starring Aerosmith and Moteurs... Action! Stunt Show Spectacular ®. The latter was even exported to Walt Disney World in Florida as part of the 50th anniversary celebration for Disneyland ® in California. Satisfaction rates for Walt Disney Studios are high and increasing, thanks to the implementation of various initiatives like the “Streetmosphere” which animates outside areas and the opportunities to meet and greet with Disney Characters, particularly those from the latest films. The Park Hopper ticket has also helped the perception of the Park as guests have been able to visit it and appreciate it along with Disneyland Park for a specially priced ticket. The enhancement and diversification of Walt Disney Studios Park is the right strategy for our Company. As in other Disney Resorts, a second Park complements the first, encourages guests to spend more time here and gives our guests a true Resort experience. Cast Members can benefit from an ambitious training programme; an average 4% of the payroll (legal minimum: 0,9%) is dedicated to an extensive range of apprenticeships, developmental courses and long and short-term modules. Their in-depth training gives Cast Members an excellent chance to evolve within the Company – 60% of our directors were recruited internally – as well as giving them a well-known “calling card” as they progress in their career. Our Company represents both an exceptional educational experience and a true springboard for a career in tourism and entertainment, a fact reflected in the more than 70,000 spontaneous job applications that are received every year. Health & Safety We are always seeking to improve the health and safety of Cast Members in the workplace. Frequent audits are taken of procedures regarding hazardous materials and their transport, storage and use. Cast Members were made more aware of health and safety issues both for themselves and for our guests through a “Prevention in Action” day, which highlighted the risks in their workplace and the measures that could be taken to prevent incidents and accidents. Created in 1999, the Castmemberland programme aims to study and improve Cast Members’ working conditions. Autonomous and independent, the Castmemberland team intervenes on very practical aspects such as catering, costumes, transport, accommodation, backstage or social work. “ With so many nationalities and jobs, we gain positively from those around us every day. Samuel, First Aid manager at Baby Care Center ” 38 - 39 PEOPLE & ACTION Resort: the Complete Experience Action on the Resort: we will build on our Resort offers, by focusing on the advantages and differences of the Disney® hotels, capitalising on their proximity to the Theme Parks, their special attractions such as Character breakfasts and their role in the Resort experience. ����� ��������� ������� ����������� ���� �������� ������ ����������� �������� � ����� ��������� ������� ������������ ���� �������� ������ ����������� �������� � � ���� �������� ������ �� ������ �������� ������������ ��������� ��� ��� ������� �������������� ������� ���� �������� �������� ������� ����������� �������� euro disney s.c.a. - 2005 annual review 40 - 41 PEOPLE & ACTION RESORT A Complete and Unique Holiday Destination None of it would exist without the Disney Parks, but the Parks are just a part of the huge range of entertainment and services that guests can enjoy at Disneyland® Resort Paris. Our guests come to the Resort for the magic of Disney. They come to see their children enchanted by the Disney characters, to live out their Wild West dreams or even to be blasted to the edge of the universe. Here they can be kids again and revel in the excitement along with their own children and grandchildren. Thanks to our heritage of story telling, our attention to detail and our creative expertise, our guests can believe in their surroundings and lose themselves in another world, a world of fun, of sharing emotions and of building lasting family memories. Disneyland Resort Paris has become the number one European Resort destination, with more than 160 million visits since opening in 1992, because it offers much more than “just” the Parks. Now clearly a multi-day destination, guests can choose from a wide variety Golf Disneyland® aerial view of entertainment, shows, dining, shopping and sporting activities, with something for everyone in the family. Staying close to the Parks in a uniquely themed Disney hotel, guests can unwind in quality surroundings, enjoying outstanding service. They can take their time to discover the wide variety of facilities we offer outside the Parks: the spectacle of Buffalo Bill’s Wild West Show ®, the adventure of a forest trail through the tree canopy at Davy Crockett® Ranch or a relaxing massage at their hotel, to name but a few. They can enjoy the shopping, dining and entertainment possibilities in the newly refurbished Disney ® Village, explore the International Disney’s Hotel New York® indoor swimming pool euro disney s.c.a. - 2005 annual review “ The fun doesn’t stop at the entrance to the Parks. Even in the Hotels or at Disney Village, we all have the same desire to meet the needs of our guests. Paulo, Disney’s Hotel New York® luggage handler ”” 42 - 43 RESORT PEOPLE & ACTION Social and environmental responsibility Managing Waste, Water and Pollution that every detail will enchant our guests, from the cowboy boot table lamps in Disney’s Hotel Cheyenne®, to the natural rock spring setting of Disney’s Davy Crockett® Ranch swimming pool. These details, along with our sense of service, are what make “The Disney Difference”, that unique experience that guests will only find at our Resort. Once settled in their hotel, guests can take their time and decide on what to do next. There really is something for everyone! If it is time to eat, there is a choice of 68 different food locations throughout the Resort, ranging from a quick bite from a food cart to a delicious four-course meal prepared by a top chef in a table service restaurant. If meeting Disney characters is high on the wish list, guests can choose from several locations where the Characters are present and interacting with guests during mealtimes. Disney® Store boutique entrance in Disney® Village. Shopping Mall and La Vallée Village outlet mall or even be in Paris within 35 minutes. Disneyland® Resort Paris has more things than ever to offer – more opportunities to relax, to have fun, to share new experiences, to enjoy quality service, and to discover new worlds. The Disneyland Resort Paris experience is an experience like no other in Europe. We offer two Disney theme parks, seven Disney themed hotels with a total of 5,800 rooms, numerous live shows, a vast array of shopping and dining possibilities, a choice of sports “ Inside view of the Steakhouse Restaurant in Disney® Village. facilities, and both daytime and night time entertainment. The quality of our service is renowned worldwide and the quality of our entertainment offering is second to none. We have everything it takes to make a holiday exciting, relaxing and enjoyable for the whole family. When guests stay in a Disney Hotel, they are staying right at the heart of the magic. Arriving at their Hotel guests cannot fail to miss Disney® Village, the shopping, dining and entertainment centre between the hotels and the Theme Parks. This area has been evolving, with a new public car park, improved access and added lighting and landscaping, themed hotel, they are immediately transported to another world where their everyday cares are easily forgotten. They are surrounded by the magic of Disney storytelling and are in a New England resort, 1930’s New York, a Wild West town, a pioneer village, a National Park lodge, a southwest pueblo town or a luxurious Victorian resort hotel. Disney Imagineering has ensured Cowboys, Native Americans, appaloosas, quarter horses, bisons – everything in our dinner show is real. We have already brought the conquest of the Wild West to life for millions of guests and we’re proud of it. Eva Barington, Buffalo Bill’s Wild West Show, Show Director euro disney s.c.a. - 2005 annual review ” With more than 12,000 employees and our average of 35,000 guests per day, Disneyland Resort Paris can be compared with a town of 44,000 inhabitants. Environmental issues are therefore important. Recycling plays a major part in our environmental efforts. We sort and recycle almost 39% of our non-hazardous waste, including paper, cardboard, glass, cooking oil, scrap metal, green wastes and animal manures. Our Operations Environmental Department has a detailed strategy for hazardous industrial waste, providing suitable means of sorting, storage and disposal and ensuring the quality of final treatment. For example, over the last year, and in the light of new governement regulations, the recycling of batteries, printer cartridges and electronic equipment has been the object of various studies to optimize recovery. A follow-up analysis and control of the different uses of water and the discharges linked to the site’s activities are carried out internally. Our Operations Environmental Department conducts the equivalent of 20,000 physicalchemical and bacteriological analyses per year on the different ornamental streams, storm drains and waste waters. We take various measures to prevent the discharge of dangerous substances into the water systems and to limit the use of chlorine in the treatment of ornamental streams, favouring biological and physical methods. We are also concerned with air pollution and are reducing our greenhouse gas emissions. A third of our pool of vehicles is electric. On a wider scale we also encourage car pooling among Cast Members for their transport to and from work. 44 - 45 PEOPLE & ACTION RESORT which produces a warmer and more welcoming atmosphere. Some of the over-sized promenade poles have also been removed to open up the central part of the Village. A new games arcade has recently opened next to the Gaumont cinema complex, providing a range of family activities from fun-bowling (smaller than traditional 10-pin bowling), car, motorbike and disco simulators, pool tables and top-of-the-range video games, as well as a play area for younger children. At the Lake Disney end of the Village guests can now take to the air and see Disneyland® Resort Paris as it has never been seen before. PanoraMagique, the world’s largest captive balloon, rises 100 metres for a breathtaking view over the resort and beyond. For the sporting members of the family, Disneyland Resort Paris offers something all year round. Indoors, there are swimming pools in five of the hotels, four of which have health and fitness centres featuring saunas, steam rooms and gym equipment. Outdoors, there are tennis courts, the 27-holes Golf Disneyland ® , themed children’s play grounds and a range of activities at Disney’s Davy Crockett ® Ranch, including pony rides, bicycle rentals and archery. Also at the Ranch, our latest sporting “ euro disney s.c.a. - 2005 annual review Davy’s Crockett Adventure at Disney’s Davy Crockett Ranch®. addition provides a challenge at five different levels of difficulty. Davy Crockett Adventure is a forest trail set in the tree canopy, where visitors advance by the use of ropes, swings and slides. For the less adventurous, a massage at one of the Hotel health clubs might be more in order! the bill. Both a traditional shopping mall and a factory outlet village, Val d’Europe offers a wide choice of goods ranging from perfume and jewellery to fashion. And talking of fashion... Paris, with all its shops, monuments and museums is only 35 minutes from the Resort. With all the recreational facilities already on site, our guests never need to leave it. However, if they find themselves with some free time, a spot of shopping at the International Shopping Mall at Val d’Europe may fit Davy Crockett Adventure is a breath of fresh air and a series of thrills in a forest setting. It’s a great way to get in touch with nature, to experience the Resort in another way. Tomas Feier, Disney’s Davy Crockett Ranch, Director ” 46 - 47 PEOPLE & ACTION RESORT Social and environmental responsibility Making Dreams Come True in the Community visitors and residents alike. New public facilities to be added in this area in the coming years include an international high school and the new Marne-la-Vallée hospital. A new mediatheque will open in Val d’Europe town centre in 2006. In terms of business accommodation, Val d’Europe provides two solutions. Firstly, the town centre provides office space geared to companies wishing to be close to public transport and other services. Secondly, the Arlington Business Park, next to the A4 motorway, provides accommodation for companies who need larger office space and cutting-edge technology. Now passing its first anniversary, Arlington Business Park continues to expand its services and attract new businesses. In the past three years, Val d’Europe has developed 65,000m2 of office space and some 40 national and international companies have installed themselves here, drawn by choice of accommodation, value for money, moderate rates and charges, transportation links, an impressive and growing labour pool and an exceptional working environment. A Unique Place to Work Now halfway through its planned development, Val d’Europe is living proof of the success of the partnership that was established in 1987 when Euro Disney signed a master agreement with the French public authorities. The aim of the master agreement was to create a major economic hub to the east of Paris, working with various partners who would invest in the project. The Group Euro Disney has been the driving force in this expanding partnership, which continues to attract investors and businesses who believe in the project. �������� ������ �� �������� ���� ��������� ��������� �� ������� �������������� �� �������� ���� �������� ������������������� ��� �������� �������� ������ �� �������� ���� ��������� ��������� � ������� �������������� �� �������� ���� �������� ������������������� ��� �������� ” � Christophe Giral, Val d’Europe, Senior Manager � “ Val d’Europe has given birth to a new economy around Disneyland® Resort Paris. The new town is both a creator of jobs and businesses, and home to a number of residents – a place that’s good to live and work in.” � euro disney s.c.a. - 2005 annual review The town centre of Val d’Europe will expand in 2006, when a new major hub, the Place de Toscane, opens. At the heart of the new Park district, this Residential projects in Val d’Europe include a third phase of private housing inspired by the traditional architecture and pedestrian piazza in the Italian style, an extension of the existing shopping mall, will provide 1,000m2 of glassroofed restaurants, 2,400m2 of other restaurants, shops and services and 150 new residential units. With its convivial light and airy environment, it is bound to become a popular meeting point for ��� ��������� ������ �� ������ �������� ������ ��������� ��������� ���� ������� �������������� �� �������� ���� �������� ������������������� ��� �������� Val d’Europe continues to develop in harmony with Europe’s leading tourist destination, and a positive economic circle is emerging. Thanks to the excellent existing infrastructure and easy accessibility, the town is attracting increasing numbers of inhabitants and services. This has created a readymade labour market, which in turn is attracting new businesses. Disney makes dreams come true, not only in its Parks but also through its community outreach programme DisneyHand®. We organise events throughout the year, raising money, helping local associations and bringing sick and underprivileged children to the Resort. In 2005, we renewed our partnership for the 10th year with the French cystic fibrosis association and their event “Les Virades de l’Espoir”. Disney characters and the Disney VoluntEARS provided fun activities for participants at the 4 charity races in Paris and Seine-et-Marne region. Disneyland® Resort Paris also took part for the 11th time in the national Téléthon, supporting the French muscular dystrophy and rare diseases associations. In 2004, our Resort was one of the televised donation centres, and the partnership continued in 2005 with a Téléthon Village installed at the heart of Val d’Europe. As part of the worldwide events celebrating the 50th anniversary of the first Disney Park, two charity events took place at our Resort. In support of the newly set up French Make-A-Wish® foundation, Disneyland Resort Paris ran a new charity event in May, the Ekiden DisneyHand. This relay race, imported from Japan, was accompanied by a children’s race and two other adult races, which all raised money to fulfil the wishes of seriously ill children to come to the Resort. Then in July, continuing our links with the Secours Populaire, 50 underprivileged children were invited to Disneyland® Park for the launch of Wishes. 48 - 49 PEOPLE & ACTION RESORT Social and environmental responsibility Economic Impact of the Resort With more than 12 million visits per year, Disneyland® Resort Paris is the leading vacation destination in Europe, the second largest French tour operator in number of customers and the fifth largest venue for conferences and seminars in France with 10,500m2 of dedicated space. The economic impact of Disneyland Resort Paris in France and in the Île-de-France region is considerable. Over 70% of visitors of all nationalities state that Disneyland Resort Paris was their main reason for visiting the Île-de-France region. Some 95% of all consumables bought by Disneyland Resort Paris come from France, almost 60% coming from Île-de-France. The establishment of the Resort has proved to be a tremendous economic growth engine for its environment. It is the top employer in the Seine-et-Marne department. Now halfway through its 30-year development plan, Disneyland Resort Paris has already generated 43,000 jobs directly, indirectly and induced by its activities. Newport Bay Club® Convention Center. town planning of the surrounding Brie region. Situated in an area of protected woodland in the village of Magny-leHongre, this development will more than meet the expectations and aspirations of prospective buyers, being spacious and close to nature, but also being close to a modern and dynamic town centre. Authenticity is the key. The houses will feature open beams, courtyards and enclosed gardens, while public areas will be spacious and landscaped. As with the rest of the Val d’Europe project, these houses are made for comfort and ease of living, with easy access to top quality facilities and services. “ euro disney s.c.a. - 2005 annual review Disneyland® Resort Paris has the 5th largest convention facility in the whole of France, and hosts some 1,200 business events every year, making us one of the key players in the “meeting and information sharing” industry. We have 5,800 hotel rooms and 10,500 m2 of multi-purpose convention facilities, which can be divided into small meeting rooms or opened up to a large ballroom. There are also exhibition facilities and business centres in our two convention hotels, Disney’s Hotel New York® and Disney’s Newport Bay Club®. Disneyland Resort Paris is an ideal convention venue, offering plenty of activities and recreation for both business people and their families. The Company is a major participant in the regional planning of the Île-de-France region. The 1987 master agreement between The Walt Disney Company and the French authorities has allowed Disneyland Resort Paris to become a major actor in the development of Val d’Europe, a new community Rafting at Disneyland® Resort Paris. A dedicated professional team is in place to organise multiple events which combine business and pleasure and provide the “less stress” solution to all convention needs. The richness and variety of themes on site means that we are continually finding new ideas for business events. Our concepts are attractive to all kinds of businesses who are looking for relaxation, motivation and team-building.” Carlo Olejniczak, Business Solutions, Director ” Arlington Paris-Val d’Europe International Business Park. to the East of Paris. Val d’Europe is on its way to becoming an important economic magnet with 20,000 inhabitants and 20,000 jobs – compared to 5,000 inhabitants and a few hundred jobs in 1987. Since its creation, more than 5 billion euro have been invested by private investors and 534 million euro by the public sector, an equivalent 10 euro of private funds invested for every euro of public money. Since opening in 1992, Disneyland Resort Paris has paid and collected over 864 million euro in taxes: paying 461 million to the State and 403 million to the local communities. For the period 2004-2010, 800 million to 1.2 billion euro of private funds and 100 million euro of public money will be invested. Disneyland Resort Paris and third parties will continue in the coming years to invest in both tourist and urban developments in the context of Phase III of the development. 50 - 51 PEOPLE & ACTION Marketing & Sales: Making the Connection Action in Marketing and Sales: we will concentrate our marketing and sales efforts on new visitors and new channels, to take advantage of the large untapped population base in Europe. ��� ��������� ������� �� ����������� �������� �� ��������� ���������������� ������ ������� ��� ������� �������� ������� ������������������� ��� �������� � ��� ��������� ������� �� ����������� �������� �� ��������� ���������������� ������ ������� ��� ������� �������� ������� ������������������� ��� �������� � � ��� ��������� ������� �� ����������� �������� �� ��������� ���������������� ������ ������� ��� ������� �������� ������� ������������������� ��� �������� 52 - 53 euro disney s.c.a. - 2005 annual review MARKETING & SALES PEOPLE & ACTION Closer than Ever to our Future Guests... Our marketing efforts are spread across Europe, where each national market is unique and is continually evolving. Therefore, we need to constantly update or “refresh” our understanding of these markets and our method for communication, pricing and ultimately delivering our product. Over the past year, Disneyland® Resort Paris Marketing & Sales team conducted extensive research in order to get a deeper understanding of our diverse European market, whose main challenge consists “ in the fact that it is made of six main markets: France, United Kingdom, Benelux, Spain, Germany and Italy, plus other emerging countries with different cultural approaches to leisure. The conclusions of the research allow us to improve the precision and cost effectiveness of our sales and marketing approach. In the fields of advertising or marketing, each one of our creations helps Europeans understand that Disneyland Resort Paris is really a place where dreams come true for the young and the young at heart! Camille de Lorean, Advertising, Creative Senior Manager euro disney s.c.a. - 2005 annual review ” This research has helped us to identify several different categories of future guests, ranging from our traditional target market group of families with children to more precise market segments. The key characteristics of these segments are, primarily, their high affinity with the Disney brand, their love of the theme park resorts, and, consequently, their awareness of Disneyland Resort Paris as a destination. The vast majority of them already intend to visit the Resort, so our aim will be to motivate them to act. This market offers the greatest opportunity for growth, and, thanks to our current product offers and those in the pipeline, we are in an excellent position to stimulate their interest. These guests expect the true Disney experience, one that they can only find in a Disney Resort – great Disney storytelling, the thrills and excitement of unique Disney rides and attractions, and meeting live Disney characters. Parents want the chance to relax and to share wonderful family moments, watching their children transported by the Disney magic, offering new and exciting things to do, trying new activities together. We can be confident in our overall strategy. The broad base of high potential targets revealed by our research provides us with an excellent prospect for future growth in sales, while our own growth strategy puts us in a better position than ever to fulfil the expectations of these prospective customers. We will base our efforts on proven enticements such as our various seasonal offerings and on new attractions – Buzz Lightyear Laser Blast® opens in April 2006 and is bound to prove a big draw. Future efforts will also be based on the enhancement of the Walt Disney Studios® Park, Chessy-Marne-la-Vallée TGV (high speed train) station. with its additional storytelling and its new unique attractions and family experiences. Sustained by effective marketing programmes, we are positioned better than ever to fulfil the expectations of these consumers. Ease of transport is a deciding element for many prospective guests. The Resort must be highly accessible, with frequent trains or flights at the best possible prices. As far as transportation is concerned we are already well positioned, but we aim to improve accessibility still further, working with our existing travel partners, who include SNCF, Eurostar, Thalys, Air France, Easyjet and Ryanair, and by developing new transport options in less accessible markets. By adopting appropriate tactics in each market and by developing more tailored communication to each of our target segments, we can reach more and more of our prospective clients with greater efficiency. Our research has shown that the media with the highest growth potential are the Internet, direct marketing and a more targeted use of synergy with other Disney media. 54 - 55 PEOPLE & ACTION MARKETING & SALES Being where our Consumers are... To reach our future clients who are ready to book, we need to be present where they expect to find us. have not traditionally been buying an entertainment option, but are willing to do so today, particularly for special events. We work with the top 2 or 3 tour operators and retail chains in each country, relying on their complete expertise and professionalism within their own markets. Increasingly, we combine the strength of the Disney products and films, and the products of our strategic partners in joint and unique actions with the trade. We are also adapting to new consumer behaviour by expanding our partnerships with Internet travel agents such as Expedia and Lastminute, and developing new packages and offers for them, including packages with Paris attractions. Eurostar - Waterloo Station While we are intensifying our relations and improving efficiency within our traditional channels, namely tour operators and travel agents, we are diversifying our own channels of distribution through the leverage of the Internet booking capabilities of our own tour operator and via our Central Reservations Office. We are also testing new channels such as retail channels where customers “ euro disney s.c.a. - 2005 annual review In support of our sales strategy, we continuously strive to be easy to do business with for both our industry partners and direct consumers. Our systems not only allow guests to book efficiently, but are increasingly designed to offer upsell possibilities. The consumer website will be relaunched in 2006. For our trade partners we are developing a search engine with embedded “intelligent” systems that can anticipate our customers’ expectations. The aim is to upgrade, simplify and standardise We do all that we can to make it easy for our guests to both choose and reserve their holidays. Families and groups of friends can mix and match for everyone’s enjoyment.” Bertrand Mallet, CRO, Director ” 56 - 57 PEOPLE & ACTION PARTNERS Our thanks to our partners the various steps of the booking cycle: distribution, fulfilment and sales support. We have already proven our knowhow in IT/Business Intelligence implementation in other areas. The Company was awarded the Grand Prix for Business Intelligence in November 2005, recognising our operational performance optimisation in real time situations. A jury comprising industry professionals, consultants, sales people and others recognised our increased productivity in Merchandise, Food and Beverage, Attractions and elsewhere. Important factors in securing the award were our guest satisfaction levels, the number of transactions carried out on each point of sale and a reduction in cash desk wait time. euro disney s.c.a. - 2005 annual review Our research has also given us additional analysis of the value proposition and perception of Disneyland ® Resort Paris as a destination, and has revealed even further opportunities for us. Our overall aim is to drive revenue growth through a better balance between volume and spending. We are aiming to make our pricing system simpler and, by helping people to find the best package for their specific needs, we will drive demand and improve the value-formoney perception of the Resort. Theme Parks are a growth industry. In this context, and as a result of extensive research undertaken in the past years, we know that we have considerable potential. Our strategy is in place to meet that potential. We will concentrate on 4 separate axes: our new attractions programme coupled with our other product strengths and initiatives, improved marketing effectiveness through segmentation, new sales channels and adaptive pricing. Collectively, these will stimulate and drive the Group growth. Disney, Euro Disney S.C.A., société en commandite par actions, with a registered capital of 38,976,490.46 euros, RCS MEAUX 334 173 887 • Euro Disney Associés S.C.A., operating company of Disneyland® Resort Paris, with a registered capital of 611,099,156.70 euros, RCS MEAUX 397 471 822 • Licences ES n° 770800-811, 770812 and 770813 • Photo Credits: ©Disney/©Pixar • Dépôt Légal: January 2006 Conception/Realisation: www.redacteurs-studio.com © 58 - 59