capabilities

capabilities
we collaborate with our
clients to create dynamic
user experiences that help
them better communicate,
engage and transact with
their customers.
OVERVIEW
By combining creativity
& agility with business &
technology experience WE
Lead clients through the
rapid integration of
PC, TV, and Mobile.
OVERVIEW
OVERVIEW
WE beliEve that THE CLIENT’S SUCCESS DEPENDS
ON havING a cohesive CROSS media strategY.
OUR APPROACH focuses on how USERS INTERACT
with YOUR BRAND across all platforms.
TV
Interface Design
DVD
Animation
Application Development
Brand Strategy
Identity Systems
OUR
SERVICES
007
PC
Mobile
Print
INSPIRED
DESIGN
THE W+K TOKYO LAB project had separate teamS of designers, illustrators and animators collaborating on each section of the DVD
hybrid
approach
THE AIWAWORLD project involved the collaboration of over 40 people in 4 countries and 10 disciplines
OPEN
COLLABORATION
IN ADDITION TO OUR CORE STAFF AND discipline leads WE expand our teams as necessary using our powerful network.
CREATIVE
RETURN ON
INVESTMENT
we provided brand STRATEGY, brand architecture, identity, and user interface for the new WORKBOOK WEBSITE
006
USER
FOCUSED
DESIGN
identifying and putting the user’s needs first allows us to design experiences that are more engaging, pleasurable and usable.
CRISPIN PORTER + BOGUSKY
PARTIAL CLIENTS LIST
ONE SHOW INTERACTIVE Silver Award 2005
ADC 84th ANNUAL AWARDS Silver Medal 2005
FEATURED IN STEP MAGAZINE Jan/Feb 2005
FEATURED IN communications arts June 2005
FEATURED IN ADOBE, BEHIND THE DESIGN May 2005
CANNES, CYBERLION 2004
ART DIRECTORS CLUB YOUNG GUNS 2004
HOW Magazine, 12th Annual
International Design Competition 2004
HOW MAGAZINE Interactive annual, BEST OF SHOW 2003
AMERICAN CENTER FOR DESIGN WEB 100 2000
AWARDS & RECOGNITION
CASE STUDIES
SONY
AIWA
Branded
entertainment
IN COLLABORATION WITH
W+K LONDON, W+K TOKYO, and OCEANMONSTERS
Purpose
communicate brand with
sound AND imagery
Challenges
diverse international audience
multilingual constituency
Solutions
INTUITIVE NAVIGATION INTERFACE
CORE VALUES THROUGH VISUAL
LANGUAGE
“Sometimes you stumble upon a completely
unique experience, Aiwaworld is one of these.
I was completely mesmerized by the audiovisual
vignettes that while artistically approached
are still very accessible.”
_Melissa Haworth, Judge
Communications Arts Magazine Interactive Annual 11
VISIT AIWAWORLD
WORKBOOK
IDENTITY &
WEBSITE
REDESIGN
Purpose
unite a family of products
create a relevant identity
Challenges
inconsistent identity
poor cross promotion of products
Solutions
new clear identity system
new architecture with clear cross
promotion
“I really valued that our people could work with
THE_GROOP in putting workbook.com together.
They learned a lot and we got an outstanding
Website.” _Alexis Scott, CEO
WORKBOOK
WWW.WORKBOOK.COM
VIRGIN
ATLANTIC
UPPER CLASS
MICROSITE
IN COLLABORATION WITH
CRISPIN PORTER + BOGUSKY
Purpose
highlight the experience of
flying upperclass
tell the story visually and
through audio
Challenges
making the story compelling
relating to different customer
types
Solutions
a visual, aural and narrative
experience
understanding of customer’s
personalities
“When you’re paying the price of a small car
for a plane ticket, you need to feel like you’re
buying access to an exclusive club, not just
transportation - everything from fine cuisine
to an in-flight massage is highlighted on the
site while music plays in the background and
black-and-white lifestyle photography makes
it all come alive.”
_Michelle Taute
Step Inside Design Magazine,
THE_GROOP’s work for Virgin was featured in Best of the Web, Top 50 Must-See Websites
WWW.VIRGINATLANTICFLIGHTS.COM
DIGITAL LIVING
PROJECT
IDENTITY &
WEBSITE
Purpose
create aN identity for a new and
unique initiative
Challenges
visually communicate digital audio
work with multiple partners
Solutions
a dynamic & vibrant identity system
seamless web to print integration
“You folks are truly a top rung team. The
superior design and service sensibilities that
you demonstrated on our project will have you
be popularly recognized as one of the world’s
very best interactive and design firms.”
_
Joel Hladecek, Chief Creative Office / Co-Founder
Harmony Digital Media Consortium
WWW.THEDIGITALLIVINGPROJECT.COM
OUR TEAM
JOSE
CABALLER
CEO, CREATIVE DIRECTOR
OUR TEAM
_
Jose Caballer provides his energy and years of design
expertise to The_Groop.
_
His work and skills have strongly impacted a wide variety of
clients, including, Eyebeam Atelier, KPMG Consulting, Sega,
Disinformation, RTL, Bluetorch, iBlast, Sony, Wieden + Kennedy,
Warner Music, Art Center College of Design and Nike.
_
Jose teaches Design for Digital Media at Art Center College of
Design in Pasadena, and holds a B.F.A in Graphic Design and
Packaging from Art Center.
_
His awards include Art Directors Club Young Guns 04, HOW
Magazine¹s Interactive Best of Show 03, American Center for
Design Web 100 and he has work in the permanent collection of
the San Francisco Museum of Modern Art.
MARY
GRIBBIN
CO-FOUNDER
OUR TEAM
_
Mary Gribbin brings nearly a decade of graphic design,
publication design, and identity development experience to
the clients of THE_GROOP.
_
Having lived and worked in NYC, London, Paris and Los Angeles,
Mary has led many intercontinental, cross functional project teams
to success on mission critical initiatives for world class clients in
media/entertainment, retail, consumer package goods, financial
services and a range of leading Internet brands.
_
Mary’s current focus is on business strategy and corporate
development for THE_GROOP, and she teaches at Art Center in
Pasadena, CA, has a MA from Pratt Institute, and is the proud
mother of her young son, Luke.
jOIN
cOLLABORATE
create
125 W. 4TH STREET, SUITE 103
LOS ANGELES, CALIFORNIA 90013
213 613 0066 T
213 613 0009 F
[email protected]
THEGROOP.NET