obvious 100% guaranteed sure-fire no-doubt-about
Transcription
obvious 100% guaranteed sure-fire no-doubt-about
what’s the obvious 100% guaranteed sure-fire no-doubt-about-it way to engage Jews in your community? ® FOOD! It’s the one (and only) thing we can all agree on. ® “Chefs are this generation’s rock stars and food is their rock ‘n roll” – Bono Across the nation, there’s an explosion of food blogs, cooking shows, new restaurants, and exotic recipes. JEWISH FOOD IS Za’atar ravioli falafel EVOLVING, TOO et m v l e v Red on s o r a ac Jewis h cele brity chefs res o m ’ s h Ma tzo Ben & Je rry’s Ch aroset f la vor Kosher organic farms TODAY’S EATERS DEMAND OPTIONS Introducing Jewish Food Experience®... TRADITION WITH A TWIST! Since its 2012 launch, Jewish Food Experience® (JFE) has become a proven, successful Jewish engagement tool WHO IS JFE REACHING? ORGANIC ECO-WARRIOR JEWISH MOM “I buy sustainable, GMO-free products without any artificial ingredients to protect my family and the planet.” ISRAELI-AMERICAN MEAT LOVER “I like a good schwarma, kebab, or burger.” PERSIAN JEWISH GRANDMOTHER “My kids love chelo with tahdig and shirazi salad.” YOUNG, URBAN JEWISH PROFESSIONAL “Love me some old-school kreplech, kishka, and kugels, just like my ancestors ate.” SOPHISTICATED MODERN INTERFAITH FAMILY “Our mixed family enjoys the best culinary traditions from various cultures.” WHAT IS THE JEWISH FOOD EXPERIENCE? JFE ONLINE • News about the Jewish food scene • Hugely popular online recipe collections • Calendar of local food events • Blogs, stories, and reviews from chefs, restaurateurs, wine experts, food critics, and travel writers JFE OFFLINE • In-person tastings, workshops, classes, and other events • Volunteer opportunities to fight hunger BRING JFE TO YOUR COMMUNITY The Jewish Federation of Greater Washington invites you to reap the benefits and rewards that JFE offers. Apply today to be a part of the JFE 3-city Pilot Launch. 1 3 2 7 THINGS JFE CAN DO FOR YOUR COMMUNITY Attract new community partners Become relevant in the eyes of a new audience Boost fundraising appeal 45 7 Attract media attention Create new channels of dialogue Engage new leadership Increase interest in The Federation JFE BY THE NUMBERS 180,000 3,500 40 35 1 visitors to the website participants in local events community partnerships formed media stories and segments national corporate sponsor — Whole Foods Market WHAT WILL IT COST? Zilch. Test drive JFE in your market this Rosh Hashana through Chanukah. JFE will provide all the tools you need to get started using food as a way to engage jewish community members in your city. You provide the human resource capital to make it a huge success. THE THREE PILOT COMMUNITIES WILL RECEIVE... Instructions and guidance on how to use food as a tool to reach organizational goals The E-Newsletter template Access to the JFE Recipe Database Access to JFE Branding Assets to create your own giveaways ??? Recipes & food stories you can drop into your e-communications Whole Foods Partnerships Social Media toolkit AND... • Opportunity to pitch food stories from your city for the national site • Access to JFE Director for consultation and training • Easy to execute food event ideas and instruction TAKE A SEAT AT OUR TABLE. Apply Today! Our short questionnaire will take you no more than 5-10 minutes to fill out. Deadline: Friday, June 19 Selections will be made by Friday, June 26 For questions call or email: Paul Entis, Executive Director 301-230-7261 [email protected] www.jewishfoodexperience.com www.jewishfoodexperience.com/video