new s new s

news
FLASH
24th year, spring 2014
Porsche 911 Turbo
Air Master by Vredestein
Ultrac Vorti R
for higher speeds
Market debut in India + Increase in agricultural tyre production
foreword
Dear business partner,
Welcome to this first edition of Newsflash in
2014. Apollo Vredestein has enjoyed a brisk start
to the year and I would like to thank you for
your on-going commitment and loyalty to our
company. Due to your support, we are continuing
to increase both our sales and our share of the
market in a challenging economic environment.
The investments approved at the start of last
year are starting to bear fruit, and we are excited
about the upcoming developments in this
quarter: annual production capacity for large
agricultural tyres will increase by fifty per cent;
UHP passenger car and SUV capacity will rise by
another 400,000 units per year; and the Tandem
mixer that will enable us to mix high-content
silica compound and other special compounds
will be fully operational.
colophon
On the product front, we are finalising the
Editorial address:
Apollo Vredestein Export
Editor: Ingrid Muller
F: +31-53 4888 600
Apollo Vredestein B.V.
P.O. Box 27 - 7500 AA Enschede
The Netherlands
T: +31 53 4888 276 - F: +31 53 4888 800
For product information:
T: +31-53 4888 400
Prefer to receive Newsflash in a
different language? Send an email to
[email protected]
Apollo Vredestein (UK) Ltd.
Newsflash
F: +44-330 333 1296
Circulation: 40,000 copies in
T: +44-330 333 1294
Apollo Vredestein Tyres North
America Inc.
T: +1-732 549 2440
F: +1-732 549 2450
2
Year 24, spring 2014
13 different languages
Three times a year
development of the new winter and all season
tyres. These should be launched in June to
replace the existing product lines.
in this
newsflash
We have also acquired new responsibilities
on the organisational side, and the regional
office for Europe now incorporates two new
geographical areas, i.e., sub-Saharan Africa and
4 Vredestein makes market debut in India
Africa and the Americas, and expect to benefit
6 Adapting quickly to a changing market
these geographical regions.
8 Variable front spoiler for new Porsche 911 Turbo
the Americas. We welcome our colleagues from
from a significant increase in synergies between
You can read about these and many other
10 In style: Vredestein’s 2014 calendar
fascinating developments in this Newsflash,
including the stylish launch of the Vredestein
14 Agricultural tyre production expanded
brand in India.
20 Vredestein Fortezza breaks away from the pack
Wishing you a very successful summer season,
26 Vredestein goes full throttle on Facebook
Luis Ceneviz
President, ESSAA Region
12
16
25
29
30
events
Vredestein debuts at IAA
Agritechnica and Agribex
SEMA Show Las Vegas
Ennstal Classic
Zoute Grand Prix
Europe, sub-Saharan Africa, Americas
31 event calendar
31 technology
TIC answers:
I am planning to fit Vredestein Ultrac Vorti tyres on my Mercedes-Benz E
63 AMG. I just found out that there is a special version of this tyre (and
the Ultrac Vorti R) available for rear axles. Does my car require these
tyres, and what are the benefits of fitting them?
3
Apollo Tyres introduces Vredestein as premium brand for top-class
Vredestein makes m
To further strengthen its product range, Apollo Tyres recently introduced
the Vredestein brand to the Indian market. In addition to an official
announcement, the launch was marked by an exciting driving experience at
the Buddh International Circuit near New Delhi organised by Vredestein in
cooperation with Audi India.
Renowned for its design and
(speed index V to Y). These tyres are a
Cento and the Sportrac 5, each of
superior quality, Vredestein is
perfect supplement to Apollo’s
which carries the signature of
entering the Indian market with
current range.
designer Giorgetto Giugiaro. The
tyres ranging from 15 to 20 inches,
4
high quality of the tyres has been
mainly intended for luxury coupés,
The tyres presented by Vredestein in
underlined by various publications in
premium sedans and SUVs with top
India are the Ultrac Sessanta, the
leading German, Austrian, Dutch and
speeds between 240 and 300 km/h
Ultrac SUV Sessanta, the Ultrac
Swiss magazines, in which the
cars and SUVs
market debut in India
The Dutch Ambassador Mr. Stoelinga received the first set of Vredestein tyres in India for his Audi A6 from Chairman Mr. Kanwar.
Vredestein tyres achieved excellent
company. Our investments in
Vredestein will be supplied in India
test results.
top-quality R&D centres, the
by several carefully selected partners,
positioning of the Vredestein brand
mainly in the large cities. As a
In response to the introduction of
and other marketing initiatives will
debutant in India, Vredestein
the Vredestein brand in India, Onkar
increase our reputation among the
benefits from the reliable network of
S Kanwar, Chairman of Apollo Tyres
most demanding Indian clients. The
Apollo Tyres, its well-trained sales
Ltd, commented that: “India is and
two main characteristics for owners
team and the guarantee of 24-hour
will continue to be an extremely
of luxury cars when purchasing tyres
service.
important market to us and will
are their premium styling and
benefit considerably from the
performance.”
increasing globalisation within our
5
Adapting quickly to
Swiftly reacting to specific demands is one of Apollo
Vredestein’s unique qualities. Examples include the
large number of new tyre sizes we introduce each
year and our response to the new competitor for the
traditional sedan, coupé, SUV and MPV: the crossover. These are prime reasons for tyre manufacturers
to always stay alert and respond quickly to market
demands through developments such as the
Sportrac 5 and the Ultrac Vorti.
6
Vredestein is one of the first tyre
including 275/45 ZR 21, 275/40 ZR 22
manufacturers to provide several
and 335/25 R 22, specifically develo-
completely new sizes for cars such as
ped for large, powerful SUVs as
the Range Rover (Sport) and Porsche
well as cars such as the Bentley
Cayenne. We already have a strong
Continental GT or the crossover
presence in this segment with the
BMW X6. Vredestein now offers
Ultrac Vorti, and we are now further
the perfect solution for these types
expanding the range with sizes
of vehicles.
Ultrac Vorti R for
higher speeds
such as the McLaren MP4-12C,
Vredestein has earned a great
and Mercedes-Benz CLS AMG as well
reputation in the world of super
as the very latest Porsche 911 Turbo S.
SUV segment, Vredestein has also
sports cars with our Ultrac Vorti R
With the introduction of several new
identified a major increase in the
Ultra High Performance tyre. This is
sizes, Vredestein now offers tyre
compact class, with cars such as the
not surprising as the Ultrac Vorti R
solutions for an even larger part of
Audi Q5 and Range Rover Evoque.
was designed for the world’s fastest
this demanding market.
Popular and commonly used tyre sizes
Lamborghini Gallardo, Audi R8 GT
Sportrac 5 in SUV for
compact SUVs
In addition to growth in the higher
cars in partnership with Giugiaro
in this range are 16, 17 and 18 inch. The
Design. It features a unique tread for
Sportrac 5 is ideal for these models
assembly on the rear wheels of cars
and widely available in many new inch
a changing market
and width sizes. This once again
a key priority, this clean and reliable
underlines our flexibility and proactive
product offers excellent label values,
approach towards developments in
a low rolling resistance and a long
the automotive sector.
lifespan. In every aspect the T-Trac 2
Reliable quality: T-Trac 2
is a fully fledged and favourably
priced alternative for cheaper tyres
Vredestein’s high quality is not only
with a less reliable quality. It proves
accessible to the top of the market.
that Vredestein takes into account
We also produce superior tyres for
the demands of drivers in all
more common cars in the form of
segments.
the T-Trac 2. Developed with safety as
7
Variable front spoiler by Vredestein
on new Porsch
A dedicated project team from Apollo Vredestein partnered in the greatest secrecy
with the Porsche Aerodynamics Team to develop an ingenious front spoiler
for the latest Porsche 911 Turbo and 911 Turbo S. Branded as ‘Air Master by
Vredestein’ the pneumatically extendable front spoiler will be manufactured
by Apollo Vredestein in Enschede.
The highest material
requirements
for the retractable spoiler were
For the new Porsche Turbo and Turbo
flexible, the material also had to be
Vredestein has been supplying the
S we have used active aerodynamics.
as strong and lightweight as
car manufacturer from Stuttgart
Although previous models were
possible.
with the Space Master, a space-
already equipped with an extendable
saving spare tyre. The advanced
rear spoiler, the front spoiler with
technology of this solution inspired
variable surface is a new develop-
Porsche to approach Apollo
ment. Drivers can select their
and intelligence of the Apollo Global
Vredestein to develop an extendable,
preferred spoiler positions. Fully
R&D Centre, which opened in
variable front spoiler.
extended, for instance, the spoiler
January 2013, met all Porsche’s
creates extra downforce on the front
demands. Under the code name BBQ
axis. Porsche’s material requirements
a team of engineers worked on this
The partnership between Porsche
and the Dutch tyre manufacturer is
not a new one: for over 30 years
8
extremely high: in addition to
Code name BBQ
The material expertise, experience
he 911 Turbo
project at a secret location for nearly
two years. The building had blacked
out windows and extra security.
New lap record at
Nordschleife
The new Porsche 911 Turbo is
equipped with a 3.8-litre six-cylinder
boxer engine with a capacity of 520
hp and optional active aerodynamics. The 560 hp Porsche 911 Turbo S is
standard equipped with the option,
and used it to achieve an impressive
lap time of under 7:30 minutes on
the famous Nordschleife at the
Nürburgring. This performance was
partly due to the advanced technology developed by Vredestein.
9
In style:
Vredestein’s 2
Regular recipients of Vredestein’s annual calendar
are already familiar with the care and attention
given to the photography. For the 2014 edition,
Vredestein took the calendar to a whole new level
with a collection of six stunning images: a new
work of art for every two months!
Perfection down to the finest details.
models and, of course, amazing and
focus is both on the tyre and on
This mantra applies not only to the
exclusive vehicles.
people and lifestyle. In addition to
tyres produced by Vredestein but
also the photos in our 2014 wall
calendar, published in a limited
10
Tractor and bicycle
The starting point in developing the
car tyres, bicycle and tractor tyres are
also stylishly featured in this year’s
calendar.
edition format. The production of
2014 calendar was to generate a
each photo required intensive
luxurious, high-quality look in line
preparations, including a top photog-
with the premium styling by
rapher, an ambitious art director, the
Vredestein concept. A unique
used cars from brands such as
best make-up artists, professional
collection of six images in which the
Porsche, Rolls-Royce and Mercedes-
Minute detailing
To create the calendar, Vredestein
014 calendar
Benz. A gorgeous classic car was also
calendar took several months, and
included with a photo of the
the minute detailing and finish is
stunning Aston Martin DB6.
clearly present in each image. One of
Representing the bicycle tyres is a
the most challenging photo-shoots
hand-made bike from Dutch brand
involved a set with two Weimaraner
Veloretti. The Fendt Black Beauty, a
dogs. More than ever, the calendar
special model of the impressive
serves as an attractive business card
tractor in black and silver, is the final
for the Vredestein brand, and it may
surprising addition.
well turn out to become a genuine
The production of the unique
collector’s item!
11
Perfect IAA debut fo
The Internationale Automobil Ausstellung (IAA) in
Frankfurt in September 2013 attracted over 900,000
visitors. Vredestein participated in the event for
the very first time and celebrated the global launch
of the new Wintrac xtreme S at its shared stand
with Hamann.
The IAA is generally recognised as
wider target group. As a partner of
the most important automotive
Hamann, Vredestein shared a large
event worldwide. The show attracts
stand in a hall with stands from
visitors from all corners of the earth
various car manufacturers. Occasion-
to a huge building where they are
ally, the interest was so great that
welcomed by eye-catching presenta-
the doors were closed to guarantee
tions of innovative products by
visitors’ safety. An interesting fact
(mostly) German premium brands.
was that Jaguar and Land Rover were
This was the ideal location to
exhibiting opposite the Vredestein
introduce the Vredestein brand to a
stand, both of which are also under
large audience.
Indian management.
Huge interest
Vredestein explicitly decided not to
participate in a hall dedicated to
suppliers in order to reach an even
12
r Vredestein
Constructive meetings
During the event the Vredestein
stand hosted many fruitful meetings
with interested parties, representatives from car manufacturers and
owners of styling companies. The
Wintrac xtreme S, an Ultra High
Performance winter tyre for the top
first appearance at IAA for
segment, enjoyed its public debut at
Vredestein. We’ll be back!
the IAA, and further attention was
generated by the Ultrac Vorti R with
the Hamann logo. All in all it was a
great presentation and a successful
13
tractor
Vredestein increases
Substantial expansion production capacity,
larger sales team of agricultural specialists
Prompted by the growing demand for premium brand agricultural tyres,
Vredestein decided in 2012 to invest in extra production capacity at our Enschede
factory. The focus in the production increase is on radial implement and tractor
tyres from the Flotation and Traxion range. In addition to a larger production
capacity, the sales team of agricultural specialists has also been expanded.
An increase in innovation will further ensure that Apollo Vredestein’s expertise
continues to reap dividends in the agricultural and lawn and groundscare
sectors.
14
The construction activities are on
produce even larger and wider tyres.
networks. The increase in production
schedule and output has been
In addition, the increase in the
capacity and the efforts to strength-
increased by 50% as of January 2014.
production of agricultural tyres will
en the competitive position have
Delivery times have therefore been
allow us to focus on new geographi-
resulted in lots of exciting product
reduced and the development of
cal markets, such as America and
news. The following innovations are
new tyres is going according to plan.
Asia. As part of Apollo Tyres Ltd, the
expected in 2014:
The scheduled investments will give
company will be able to leverage on
Apollo Vredestein the ability to
the global concern’s existing
tyre
production capacity
Traxion Cereall IF 800/70 R 32 CFO
A new harvester tyre featuring Vredestein F+ technology.
The IF technology offers the major benefits of a larger
footprint and more traction.
TraxionXXL 710/75 R 38
The extra wide tyre with an increased diameter of
2,000 mm for more traction and a lower rolling resistance,
without having to fit larger wheels. This innovative tyre
size for tractors between 230 and 280 hp bridges the gap
between the 710/70 R 38 and 710/70 R 42.
Traxion+ 540/65 R 34 TL 152D
The increased load capacity is especially in demand for fast
tractors such as the JCB Fastrac.
Flotation Trac in seven new specifications
The Flotation Trac has excellent traction properties thanks
to its new open shoulder tread. As a result, it can be used
on various agricultural machines; from manure spreaders
to self-propelled harvesters. The range also includes tyres
with increased load capacity for heavy applications.
15
Record number of visitors at international Agritechnica and Agribex
More grip on agricultu
16
events
ure and agro-industry
Without realising it on a daily basis, the agricultural sector is in fact an industry
of vital importance. Good harvests rely on various factors which cannot be
influenced by farmers but there are many that are impacted by proper operational
management, such as good equipment and tyres that offer a top performance.
This was the message disseminated by Apollo Vredestein among the visitors to
exhibitions such as Agritechnica in Germany and Agribex in Belgium.
Building relationships
the aforementioned innovations, the
Agribex (early December 2013) is the
press was informed about range
expansion of our agricultural
largest professional event for
expansions for the Flotation Trac,
programme (see also page 14), and
agricultural and green spaces in
Greentrax, Faktor-S and Apollo
has enjoyed a good increase in sales
Belgium. It serves as more of a
industrial tyres, and production
over recent years. Instead of resting
relation exhibition that attracts lots
capacity increases in Enschede
on our laurels, however, these
of families compared to events such
and India.
successes have motivated us to
as Agritechnica, and the new, open
make further investments in product
and welcoming stand of Apollo
development and production
Vredestein was extremely popular.
capacity. The R&D department of
Agritechnica – as the name suggests
Apollo Vredestein relies heavily on
- is aimed at exchanging technical
people in the field as suppliers of
information and also serves as an
data, and the company therefore
informal meeting platform.
Apollo Vredestein is making
substantial investments in the
used exhibitions to come into
contact with and listen to end users.
All in all Apollo Vredestein can look
back on a successful harvest.
Over 450,000 visitors
Lots of product news
There was a lot of attention for the
product news for 2014, including the
Traxion Cereall for harvesters and
the 710/75 R 38 TraxionXXL. With
No less than 450,000 visitors found
special product demonstrations and
their way to Agrotechnica in
attractive animations on multiple
November 2013 to hear the latest
screens at the stand, visitors were
news from the nearly 2,900
quickly convinced of the qualities of
exhibitors from 47 countries. The
the new developments. The various
majority (approx. 338,000) of visitors
‘Traxion in Action Testimonials’
were from Germany, the rest from
(portraits of professionals sharing
other European countries, as well as
their practical experiences with
Russia, America and Africa.
Vredestein tyres) were also a key part
On 8 December Apollo Vredestein was presented with the Agribex Exhibitor
Award 2013 for stand designs smaller than 150 m; a prize awarded to
participants whose stands are judged to be the pinnacle of design and
communication.
of the communication. In addition to
17
User
experiences
Schütte & Wulkotte GmbH & Co KG
Engden-Drievorden and
Emsbüren-Gleesen, Germany
What can you tell us about
the main activities of your
company?
combines and three forage harvest-
fieldwork. We have a varied vehicle
ers, all from Claas and John Deere.
fleet in terms of brands, which
Our fifteen tractors are mostly fitted
includes names like Claas, John
with 650 or 710 mm wide tyres.
Deere, Case, New Holland and Fendt.
What determines the choice
of 650 or 710 mm tyres?
Do your tyre brands vary as
much as your tractor brands?
the autumn. Our customers are
that a tyre should properly transmit
Vredestein Traxion+. Whenever we
situated within around a twenty
engine capacity into wheel traction.
need tyres a number of brands are
kilometres radius from us and
This is why we use the widest tyres.
invited to tender. These are always
include livestock as well as crop
For heavy pulling, the 710 mm tyre is
premium brands as we once tried a
farms. We work with many different
the best option. If the vehicle spends
budget brand with disappointing
crops, including cereals, maize,
more time on the road, the 650 is
results. Lately, Vredestein has always
potatoes, rapeseed and, of course,
better. This choice has everything to
tended to come out on top as the
plenty of grass. This requires an
do with fuel costs, which currently
best choice thanks to its excellent
extensive range of machinery. We
eat up 25% of our turnover. Any
price/quality ratio. This is based on
have tools and machines for
savings we can achieve on fuel
my personal experiences with
all-round purposes, such as tractors
consumption are important. This is
Vredestein. As I said, traction is the
and tillage machines, as well as
why we deploy tractors which run at
most important thing to us, but
equipment intended for specific
50 km/h mostly for transport
comfortable driving and the number
crops, like potato harvesters and
activities, and tractors with a
of operating hours also matter.
combine harvesters. We operate six
maximum speed of 40 km/h for
Another increasingly important issue
We are a contracting business which
carries out all the usual types of
agricultural work, from tillage and
sowing in spring and crop nursing in
the growing season to harvesting in
18
For me, the most important aspect is
We increasingly use only the
Company:
Schütte & Wulkotte GmbH & Co KG
Location:
Engden-Drievorden and Emsbüren-Gleesen,
Germany
Main activities:
Agricultural contract work
Number of employees:
10 full-time employees, 20 part-time employees
Website:
www.schuette-wulkotte.de
Interviewed:
Thomas Schütte, owner/manager
is sound levels: I feel that, as
even greater efficiency. Since fuel
contractors, we should contribute to
costs are so high, when purchasing
a comfortable living environment,
tyres I always carefully consider
and noise is relevant in this respect.
whether to fit 650 or
Vredestein tyres are quieter than
wider 710 mm tyres
many other brands.
– but the choice of a
How do you see the future of
agricultural contract work?
premium brand is
non-negotiable!
In coming years, machinery will
increasingly be operated with
support from electronics. GPS
technology, monitoring via Internet
and ISOBUS connections between
tractors and equipment are
becoming more and more reliable,
and the vehicle fleet as a whole is
becoming more sophisticated. Tyres
will always remain an important
component of any tractor, if nothing
else because of increasing engine
capacities which need to be
transmitted to wheel traction with
19
Vredestein Fortezza
breaks away from the
Vredestein is putting in a winning performance in the top league of cycling. With
the brand-new Fortezza Senso the brand is once again breaking away from the
competition as one of the leaders in the sector. The knowhow behind the tyre
came from a group of driven professionals, and lifts the cycling experience on
racing bikes to a whole new level.
20
Europe’s most important cycling
Bike MOTION Benelux event in
Apollo Tyres in Enschede - which
exhibition, EUROBIKE in
Utrecht in October. The Fortezza
developed the rubber compound
Friedrichshafen (Germany) in late
Senso is the result of many years of
for the tread and sidewalls - also
August 2013, was the setting for the
research, and was developed based
made a major contribution to the
presentation of the new Fortezza
on the feedback of professional
tyre’s creation.
Senso. The new Vredestein tyre was
cyclists. The expertise and experience
also very much present at the Dutch
of the new Global R&D Centre of
pack
Grip in all conditions
In addition to excelling in a steering
sense, the Fortezza Senso is also
superior in aspects that are essential
to demanding cyclists such as rolling
resistance, grip on dry and (especially) wet surfaces and a long
lifespan. These disciplines were
incorporated based on the knowledge Vredestein has built up as a
manufacturer of premium tyres. The
Fortezza Senso is available in an All
Weather and an Xtreme Weather
edition (folding tyre and tube) and as
Ready). Last but not least, the
speeds up to 50 km/h. Moreover,
SuperLite (folding tyre).
popular all-round wire bead tyre
size 47-622 has been added to the
Lots of MTB news
Desert Wolf is now available in
Perfect E range.
size 650b.
an extra lightweight All Weather
And there’s more news; for example
in the field of MTB tyres, such as the
Bobcat, an all-round All-Mountain
tyre that is very suitable for rough
terrains. The Bobcat is available in six
specifications: as 26”, 650b and 29er
(Tube Type and Tubeless Ready). The
Spotted Cat, a fast racing tyre for dry
conditions, is now also available in
size 55-622 (Tube Type and Tubeless
Bicycle tyre with ECE-R75
certification
Vredestein is one of the first bicycle
tyre manufacturers to offer three
tyres with ECE-R75 certification: the
Perfect 4 Seasons, Perfect xtreme
and Perfect E. The tyres are ideal for
the higher weight and higher
speeds of E-bikes and approved for
trust
your
i N sT
i nc ts
21
S e n sibilità A DESIGN philosophy
Steering performance
steering enjoyment at the fingertips.
achieved an unparalleled level of
As the tyre forms the link between
stiffness. The Fortezza Senso aims to
accordance with the Sensibilità
bicycle and road surface, the fingers
bring back the sensory perception
are the link between the brain and
that cyclists were missing, and help
the steering. Moreover, tyres play an
improve the influence of their
increasingly important role now that
technical skills.
The Fortezza Senso was designed in
philosophy, developed to offer
cyclists the best possible sensory
cycling experience, including optimal
road contact, grip on the tracks and
S e n sibilità
A
DESIGN
philosophy
leave
your
M AR K
T he
CIT
y
is
yours
22
bikes and their components have
Successes in Russia
Twinmax Oy is one of the most important partners of Apollo Vredestein in the
Russian market. There were joint participations during 2013 at exhibitions in
various places, including Moscow.
One of the most prestigious auto
Nord-Trac 2; naturally, they were also
an international character and
shows in Russia is Interavto in
given a prominent place on the
attracts a tremendous number of
Moscow. This offered a great
stand.
visitors. Given the impressive ROI
and useful contacts gained, Apollo
opportunity for Apollo Vredestein to
officially showcase the Ultrac Vorti R
The agricultural sector in Russia is a
Vredestein and Twinmax Oy are also
and the Wintrac xtreme S before a
significant market for Apollo
slated to exhibit at a number of exhi-
large audience in Russia for the first
Vredestein and a trade exhibition
bitions in 2014.
time. Another important segment
such as Moscow’s Agrotech
for countries such as Russia and
represents the ideal platform to
Ukraine is the tyres from Vredestein’s
connect with existing partners and
Nordic series, the Arctrac and
new customers. The exhibition has
23
Premium
presentation
A special tyre requires a unique introduction, which is why Apollo
Vredestein Spain organised an exclusive event for its premium dealers
on 21 September 2013 at the Montmeló race track near Barcelona.
The occasion was the introduction of the Ultrac Vorti R.
After an elaborate presentation
participants had access to a
which highlighted all the technical
spectacular car, a Lamborghini
details, the design and the specific
Gallardo, fitted with Ultrac Vorti R
characteristics of the Ultrac Vorti R,
tyres. It was a nice surprise for the 25
and in which all questions from the
guests who were all very impressed
attendees were answered, it was
with this unique experience.
time to head to the track. The
24
Viva Las Vegas!
Las Vegas: in the heart of the desert, fame and exuberance are the rule rather
than the exception. Shiny gambling palaces, flashy neon signs and attentiongrabbing cars are everywhere in LA. It goes without saying that a car exhibition
in a setting such as this is a very special event. The SEMA Car Show is a spectacle
that Apollo Vredestein wouldn’t miss for the world.
The annual SEMA Show in Las Vegas,
In other words, this is a perfect spot
This year was also the first time that
held from 5 to 8 November in 2013,
to showcase Vredestein’s Ultra High
Vredestein showcased its agricul-
includes just about everything that
Performance tyres. This was the first
tural line in the US, which was
runs on four wheels. The Global Tyre
major exhibition in the US where the
combined with the US market
Expo forms an important part of the
Ultrac Vorti R and Wintrac xtreme S
launch of Apollo’s tyres for the indus-
show, and is visited by almost every
were shown together, and both tyres
trial and agricultural sector. This
major tyre dealer and tuning firm in
were very well received. The fact that
year’s SEMA Show was larger than
the US, as well as many international
the Ultrac Vorti R had been recom-
ever, not just in terms of visitors, but
guests.
mended by Consumer Reports
also because Apollo Vredestein and
elicited an even higher number of
the other exhibitors doubled the
positive responses. Vredestein
floor space.
attracted many viewers with
the Ultrac Vorti R fitted on a
Lamborghini Gallardo and the
Sprint Classic on a Jaguar E-Type
Roadster from 1967.
25
Vredestein goes full throttle on
Facebook
Vredestein has integrated all its local Facebook pages into one global
account. This new strategy yielded more than 10,000 fans within four
weeks, and the ticker is now well above 40,000 likes!
Vredestein has made a major new
From classic cars to SUVs and super
step in reaching its fans and users,
sports cars, Vredestein’s products –
giving our designer tyres an even
ranging from the Sprint Classic to
stronger international position. The
the Ultrac Vorti R – allow it to
Facebook page enables fans to stay
maintain a presence in all segments.
up to date with the latest tyre news,
Expect special promotions, games
inside information and impressions
and unique images on this channel
of the finest and largest automotive
in the near future. Visit
events in the world.
www.facebook.com/Vredestein;
like, share and keep a close eye on
the page!
26
Energieboost for
dealers
With the winter season starting, a special team at Apollo Vredestein took a striking
Range Rover Evoque around the Netherlands and Germany in early October to visit
a large number of dealers and draw extra attention to the brand.
The Range Rover Evoque – an
country to visit Apollo Vredestein
for the winter tyres and the
eye-catching car in its own right, by
dealers and wish them a successful
Vredestein brand. And the ladies
any measure – became extra striking
winter season.
didn’t leave the dealers empty-han-
thanks to its Vredestein livery, which
ded: they distributed cans of energy
attracted lots of attention in traffic.
The reactions showed how much the
The vehicle carried two promo ladies
dealers appreciated this campaign,
onboard, who cruised across the
partly because of the extra attention
drinks bearing the Vredestein logo.
27
Partners in
Ultimate High Performance
As every true car fan knows, the Porsche 911 celebrated its fiftieth anniversary
in 2013. The Autotron in Rosmalen (NL), organised the Porsche Fest in part as a
response to this milestone. And that gave Vredestein a unique opportunity to
connect with the target audience for Ultra High Performance tyres such as the
Ultrac Vorti R.
No sports car in the world has
of the 911 Turbo contains the Space
356 and models such as the 924 and
remained so true to its original
Master, Vredestein’s space-saving
944 were also treated to a wealth of
concept and design as the Porsche
spare tyre.
product news at the Vredestein
stand. The winner of the Concours
911. The model still sports virtually
28
the same lines and powerful
Many 911 drivers are unaware that
d’Élégance received a set of new
six-cylinder boxer engine in the back
the Vredestein Ultrac Vorti R was
tyres from the hands of Vredestein
which made it an icon in the first
developed specially for this and
appraiser Huib Adolfs. Vredestein can
place. The latest 911 Turbo S even has
similar cars. The two-day Autotron
look back on a well-attended
a flexible front spoiler developed
was an excellent chance for us to get
exhibition, which helped place the
together with Apollo Vredestein. And,
this message across to the many
brand on the map among Porsche
in countries where a spare tyre is
visitors to our stunning stand.
aficionados.
required, the luggage compartment
Owners of the classic 911, the old
Perfect couple:
Ennstal Classic & Vredestein Classic
The 21st Ennstal Classic
in Austria was a huge
success. Together with
sponsor Vredestein, the
organisers once again
managed to set up one
of the best classic events
in Europe.
The Salzkammergut area of Austria
where the Ennstal Classic takes place
features a wonderful landscape,
varying weather conditions, amazing
Alpine passes and quaint villages.
Almost all major car manufacturers,
including Audi, Mercedes-Benz, Alfa
Romeo, BMW and, of course, Porsche,
were represented.
The show also featured several
internationally renowned car racing
figures, such as Sir Stirling Moss,
former rally champion Rauno
Aaltonen, Formula 1 manager Jo
Ramirez (McLaren Mercedes), the
first woman in Formula 1 Teresa de
Filippis and former F1 driver Karl
Wendlinger. What’s more, most of
the cars were fitted with Vredestein
Classic tyres – the finishing touch for
every old-timer. The next edition will
take place from 9 to 14 July 2014.
29
Knokke’s
four-day classic
For the fourth year in a row, the Belgian coastal town of Knokke attracted fans
of special and rare classic cars to the famous Zoute Grand Prix between 10 and
13 October. Vredestein was among the premium brands sponsoring this event.
The organisers welcomed more than
Jaguar, Lamborghini, Maserati,
there was a Concours d’Élégance on
160 pre and post-war classics this
McLaren, Porsche and Rolls-Royce.
Sunday, and a race for cars up to
twenty years of age on the same day.
year to the engaging atmosphere of
30
this pleasant and chic seaside resort.
Another important component was
The four-day festival in Knokke
Visitors could view new products on
the Zoute Grand Prix, a regularity
attracted more visitors than the last
display by brands such as Aston
rally spread over two days for models
one and is becoming a major event
Martin, Bentley, Bugatti, Ferrari,
from the years 1920 to 1965. Finally,
in the European classic scene.
event
calendar
At the heart of the market
Apollo Vredestein profiles itself in the high-end segment of the market so we
are present at all the leading international trade shows. This is our agenda:
march
Taipei Cycle Show (Taipei, Thailand)
6 - 16 March
Auto Salon Geneva (Geneva, Switzerland)
26 - 30 March april
TechnoClassica (Essen, Germany)
Top Marques Monaco (Monaco)
may
4 - 10 May
Tulpenrallye (Finish Noordwijk, the Netherlands)
11 - 12 May
Cereals 2014 (Chrishall Grange, UK)
27 - 30 May
Reifen 2014 (Essen, Germany)
28 - 31 May Worthersee Treffen (Reifnitz, Austria)
25 - 26 June
to make the most prestigious tyres service and communication need to
be at the same high level. The Tyre
Information Centre (TiC) within Apollo
Vredestein’s Marketing & Sales division
has gradually become the company’s
technical helpdesk. TiC is responsible for
the training and education of the best
informed sales division in the tyre
industry and supports employees,
tyre specialists and partners through-
Question:
TIC
Question to
I am planning to fit Vredestein Ultrac Vorti tyres on my Mercedes-Benz
E 63 AMG. I just found out that there is a special version of this tyre
17 -20 April
21 - 22 June
technology
It takes more than just technology
out the world.
5 - 8 March june
Tyre
Information
Centre
(and the Ultrac Vorti R) available for rear axles. Does my car require
these tyres, and what are the benefits of fitting them?
Answer:
There are indeed versions of the Vredestein Ultrac Vorti and Ultrac
Vorti R specifically developed for the rear axles of sports cars with an
extremely high engine capacity and rear-wheel drive. The Ultrac Vorti
and Ultrac Vorti R are the ideal complement to the specific character-
Concours d’Elégance (Apeldoorn, the Netherlands)
Borgeby Fältdagar (Borgeby Gård, Bjärred, Sweden)
istics of this type of car, and bring road holding and safety to a much
higher level.
Initially it may seem that the special rear tyres are similar to those
for the front wheels, except for a considerably wider tread. But there
are more differences in the interior of the tyre, such as an adjusted
belt angle. In addition, as the tread has a lower air ratio more rubber
comes into contact with the road surface. This increases grip and
prevents the chance of oversteering. Although the width of this tyre
is rarely used on all wheels, the rear axle version of the Ultrac Vorti
2014
and Ultrac Vorti R can also be fitted on the front wheels.
31
trust
your
iNsT
incts
FEEL THE NEW
FORTEZZA SENSO
FORTEZZA SENSO T
FORTEZZA SENSO
All Weather / Xtreme Weather
SuperLite / All Weather / Xtreme Weather
TOP QUALITY COMPETITION TUBULARS
FOR ALL WEATHER CONDITIONS
TOP QUALITY FOLDING TYRES
FOR ALL WEATHER CONDITIONS
VredesteinTWT
@VredesteinTWT
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of the bike, creating a far more intuitive cycling experience. So go ahead,
put these tyres to the test and make sure to trust your instincts while doing
so. After all, they are the best tyre consultants you’ll ever have.
www.vredestein.com