2012 Spring CATALOG - Optimal Resume at PLATT COLLEGE

2012 Spring CATALOG
NEXT
HISTORY
DC Shoes is proud to present the NVRBRKN.
Concept collection for SPRING ’12. A head-to-toe
product line with a design philosophy to boost confidence when facing opposition. Never compromising
on comfort for the sake of fashion. And instead innovating with fashion utilizing premium and technical
materials to make a functional statement.
Never Broken is a metaphor about overcoming adversity, mentally and physically. The primary
word mark logo is a stylized short name consisting
of the consonants taken from the two words “never
broken” combined into one seven-letter word designed
to support the DCSHOES 7-point DNA. The broken
star logo mark is a reinterpretation of the 7 point
star within the DC logo. A visual representation of a
competitive attitude maintaining its original form despite the fracture of one of its points. Skateboarders are a testament to this spirit, since they are
known for their ability to adapt to obstacles on the
street using an unorthodox approach. Their mentality
is to get back on the board despite injuries and being overlooked. Skaters pave their own way in society
with a mindset that allows them to succeed on and
off the board.
BACK
BACK
MENS FOLLOW
UP NVRBRKN.
HOODIE
MENS TROOPER
NVRBRKN. HOODIE
MENS STEELSON
NVRBRKN. CREW
SWEATSHIRT
MENS NVRBRKN.
Beanie
SPRING. 12
nvrbrkn t-shirt
MENS NVRBRKN.
WARNING T-SHIRT
MENS NVRBRKN.
SELVEDGE DENIM
MENS NVRBRKN.
NEVER HAT
NEXT
MEN’S NVRBKN. BOOST UNREST
BLACK
MEN’S NVRBKN. BOOST UNREST
WHITE/nvy.BLUE
CHieF BRAND OFFICER - KEN BLOCK
Founded by Ken Block and Damon Way in 1993, DC quickly grew to become a leader in
performance skateboarding shoes and a renowned action sports brand. Today DC stands
as a global brand whose product line has expanded to include men’s, women’s and kids’
skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class
team of professional skateboarding, snowboarding, surfing, BMX,motocross and
rally athletes that exemplify and enhance DC’s brand, develop its signature
products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
MEN’S NVRBKN. BOOST UNREST
TAN
BACK
BACK
“Never Disrespect What You Dont Undertsand”
NVRBRKN. BRACKEN
SCARF
NEXT