2016 Winter Weather Co-ops

Winter Weather Broadcast
and Cinema
2016 Co-op Partner Opportunities
•
Winter Weather Broadcast
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
This Winter, VISIT FLORIDA is launching a campaign to remind travel
intenders that Florida is the key to breaking the oppression of winter.
VISIT FLORIDA strives toward the goal of attracting 100 million visitors
and beyond.
Targeting visitors in their research and planning process by providing
engaging content and experiences that connect people with Florida.
• Multiple media platforms: Spots running on Television, Radio, Online,
and in Theaters will drive awareness of VISIT FLORIDA and our
Partners.
• Messaging will focus on the warm weather, beautiful beaches and other
attractions which only Florida has to offer.
• Media will support top cold-weather feeder markets of Boston,
Chicago, New York, Philadelphia and Washington, D.C.
Cinema
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
OVERVIEW
Cinema captivates audiences with big-screen impact reaching affluent moviegoers with high
discretionary income. They are attentive and engaged with the on-screen ads, and in a highly
receptive state immersed in cinema quality content and surround sound audio.
Opportunity to reach moviegoers in the top Northeast markets by tagging onto the VISIT FLORIDA
cinema commercial (:20 VISIT FLORIDA spot with :10 Partner/Advertiser tag*).
VALUE FOR YOUR BRAND
• Target and Entice qualified consumers to visit your attraction, hotel, destination, etc.
• Inspire viewers with the high impact of a large screen cinema ad, delivering the Florida
experience. Make your message a powerful call-to-action
• Deeply discounted schedule to Partners by leveraging VISIT FLORIDA’s buying power
CINEMA BUY DETAILS
Market
Flight Dates
EST #
Theaters
EST #
Screens*
EST IMP
Cost/Pkg Value / Pkg
Markets with 7-Week Packages (Opportunity for One (1) Partner per Market)
Boston
New York
1/8 - 2/25/16
1/8 - 2/25/16
45
125
270
571
722K
1,563K
$9,500
$19,000
$24,700
$53,500
Markets with 10-Week Packages (Opportunity for One (1) Partner per Market)
Chicago
1/8 - 2/25/16
Philadelphia 1/8 - 2/25/16
Washington
1/8 - 2/25/16
D.C.
31
29
317
292
980K
974K
$6,500
$6,200
$16,000
$15,000
32
316
1.2M
$8,000
$20,000
Affluent Audience HHI $60K+ / Movie Ratings (ONLY): PG-13 & R (Movie listing on adjacent page)
* NOTE: Screen share per market between 58-85% depending on market.
Partners may choose to combine packages for
multi-market coverage.
Flight Dates:
Up to 10 weeks (1/8– 3/17/16
See details by market in chart above
Commitment Date: 11/20/15
Assets due from Partners: 12/2/15
Note: Partners will need to provide a :10 copy script along with Partner logo for tagging purposes and return by asset deadline. Spot (VF :20 and :10
Partner tag) will be produced by SapientNitro/VISIT FLORIDA. Production includes VO recording, cutting, editing and mixing.
Cinema
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
Movie Releases | January 2016
Release Date
Title
Summary
Starring
January
An unexplained horror occurs in a
Japanese forest.
Surly the Squirrel is back for a new
adventure.
An American Ambassador is killed
during an attack at a U.S. compound in
Libya as a security team struggles to
make sense out of the chaos.
A sequel to the comedy hit about a man
who spends a day accompanying his
fiance's brother on police duty.
16-year-old Cassie Sullivan tries to
survive in a world devastated by the
waves of an alien invasion that has
already decimated the population and
knocked mankind back to the Stone
Age.
Natalie Dormer
1/8/16
The Forest
1/15/16
The Nut Job 2
1/15/16
13 Hours: The Secret
Soldiers of Benghazi
1/15/16
Ride Along 2
1/15/16
The Fifth Wave
11/22/16
London Has Fallen
London is under attack by terrorists.
Gerard Butler, Morgan Freeman
1/22/16
Risen
A re-telling of the Biblical story of the
Resurrection, as told through the eyes
of a non believer.
Tom Felton, Joseph Fiennes,
Cliff Curtis
1/22/16
Dirty Grandpa
1/22/16
Criminal
1/22/16
The Boy
1/29/16
The Finest Hours
1/29/2016
Kung Fu Panda 3
Source: Screen Vision , Box Office Mojo, IMDB
Will Arnett
Pablo Schreiber, John Krasinski,
Max Martini
Kevin Hart, Ice Cube, Olivia
Munn
Chloe Grace Moretz, Ron
Livingston, Live Schrieber
Right before his wedding, an uptight guy
is tricked into driving his grandfather, a Robert De Niro, Zac Efron,
perferted former Army general, to
Julianne Hough
Florida for spring break.
The memories and skills of a deceased Tommy Lee Jones, Gary
Oldman, Kevin Costner, Ryan
CIA agent are implanted into an
unpredictable and dangerous convict. Reynolds, Gal Gadot
A nanny, working for a family whose son
has just passed away, finds herself put
Lauren Cohan, James Russel
in charge of caring for a life like doll that
the couple treats as a real child
The Coast Guard makes a daring
rescue attempt off the cost of Cape Cod Chrise Pine, Eric Bana, Ben
after a pair of oil tankers are destroyed Foster
durring a blizzard in 1952.
Continuing his "legendary adventures of
awesomeness", Po must face two
hugely epic, but different threats: one
Jack Black, Angelina Jolie
supernatural and the other a little closer
to his home.
Cinema
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
Movie Releases | February 2016
Release Date
Title
Summary
Starring
February
2/5/2016
Hail, Ceasar!
2/5/2016
Pride and Prejudice and
Zombies
2/12/2016
Zoolander 2
2/12/16
Deadpool
2/12/16
How to Be Single
2/19/16
Barbershop 3
2/19/16
Shut In
2/26/16
Ben-Hur
2/26/15
Kidnap
Source: Screen Vision , Box Office Mojo, IMDB
Josh Brolin, George Clooney,
A Hollywood fixer in the 1950s works to Ralph Fiennes, Tilda Swinton,
Scarlet Johansson, Channing
keep the studio's stars in line.
Tatum, Jonah Hill
Jane Austen's classic tale of the tangled
relationships between lovers from
Lena Headey, Bella Heathcote,
different social classes in 19th century Jack Huston, Lily James, Sam
England is faced with a new challenge, Riley
an army of undead zombies.
Derek and Hansel are modeling again Ben Stiller, Owen Wilson,
when an opposing company tries to take Penelope Cruz, Olivia Munn,
Kristen Wiig, Will Ferrell
them out of the business.
Marvel's tale of a former Special Forces
operative turned mercenary who is
subjected to a rogue experiment that
Ryan Reynolds
leaves him with accelerated healing
powers and adpots the alter ego
Deadpool.
Explores the dating lives of five single
New York women, one of whom, Julie,
is writing a book about how
bachelorettes across the world manage.
Julie embarks on a trip around the world Alison Brie, Lily Collins
for the book and gets involved in an
international affair, while her four friends
duke it out on the New York dating
scene.
Follow up to the 2004 comedy
Ice Cube, Common, Queen
Latifa
Barbershop 2.
A widowed child psychologist who lives
an isolated existence in rural New
England is caucht in a deadly winter
Naomi Watts, Oliver Platt
storm and must rescue a young boy
before he disappears forever.
A falsely accused nobleman survives
Jack Huston, Morgan Freeman,
years of slavery to take vengeance on
Olivia Cooke
his best friend who betrayed him
A mother stops at nothing to rescue her
Halle Berry
kidnapped son.
Cinema
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
Movie Releases | March 2016
Release Date
Title
Summary
Starring
March
3/4/16
Ms. Peregrine's Home for
Peculiar Children
3/4/16
Grimsby
3/4/16
Zootopia
3/4/16
Triple Nine
3/4/16
Free State of Jones
3/11/16
Christ the Lord
3/18/16
Midnight Special
3/18/16
Monster Trucks
3/18/16
Miracles from Heaven
3/18/16
The Divergent Series:
Allegiant Part 1
3/25/16
Batman v. Superman:
Dawn of Justice
Source: Screen Vision , Box Office Mojo, IMDB
A teenager finds himself transported
back in time, when visiting the island
where his grandfather grew up. He must
Asa Butterfield, Eva Greene
help protect a group of orphans with
peculiar talents from creatures out to
destroy them.
A new assignment forces a spy to team Rebel Wilson, Isla Fisher,
Penelope Cruz
up with his football hooligan brother.
In the animal city of Zootopia, a fasttalking fox who's trying to make it big
Ginnifer Goodwin, Jason
goes on the run when he's framed for a Bateman, Alan Tudyk
crime he didn't commit.
A gang of criminals and corrupt cops
plan the murder of a police officer in
Norman Reedus, Theresa
Palmer, Aaron Paul
order to pull off their biggest heist yet
across town.
As the Civil War divides the nation, a
poor farmer from Mississippi leads a
Matthew McConaughey, Keri
group of rebels against the Confederate Russel, Gugu Mbatha-Raw
Army.
Tells the story of Jesus Christ at age
seven as he and his family depart Egypt TBD
to return home to Nazareth.
A father and son go on the run after the
Kirsten Dunst, Adam Driver, Joel
dad learns his child possesses special
Edgerton
powers.
Rob Lowe, Thomas Lennon,
Animated film about monster trucks.
Amy Ryan
A young girl suffering from a rare
digestive disorder finds herself
Jennifer Garner
miraculously cured after surviving a
terrible accident.
Beatrice Prior and Tobias Eaton venture
into the world outside of the fence and
are taken into protective custody by a Shailene Woodley, Theo James
mysterious agency known as the
Bureau of Genetic Welfare.
Ben Affleck, Henry Cavill, Amy
Batman and Superman meet for the first
Adams, Jesse Eisenberg, Gal
time on the big screen
Gadot
:10 Early Morning News
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
The Power of Local TV News*
•
•
•
49% of respondents said watching local TV news was a major part of their daily
routine, more than any other type of program
45% said they paid more attention to local TV news than any other type of
program
81% said local TV news was the “most important news source” among local,
network and cable TV news.
*Source: Frank N. Magid Associates Inc. Research
:10 Early Morning News
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
News/Weather/Traffic Reports
Market
Boston
Est #
Est # Spots
# of Pckgs
Est Imps Cost Per Value Per
GRPs Per
Per
Avail
Per Pckg
Pckg
Pckg
Pckg
Package
Stations
Network
Flight Dates
WBZ-TV
CBS
1/11-2/7/16
(4 Weeks)
1
25
50
660K
$5,000
$14,000
1/11-2/7/16
(4 Weeks)
2
50
40
1.9M
$6,000
$16,000
1/11-2/7/16
(4 Weeks)
2
25
60
2.0M
$6,000
$16,000
1/11-2/7/16
(4 Weeks)
2
40
55
1.1M
$4,500
$12,500
1/11-2/7/16
(4 Weeks)
2
25
35
650K
$7,000
$17,500
CLTV-TV
Chicago
WGN-TV
WMAQ-TV
WXTV-TV
New York WFUT-TV
WPIX-TV
KYW-TV
WTXF-TV
Philadelphia
WPSG-TV
WPHL-TV
WRC-TV
Washington
WUSA-TV
D.C.
WNWS-TV
IND - Local
News
CW
NBC
Spanish
Spanish
WB
CBS
FOX
CW
Tribune
NBC
CBS
• Opportunity to reach viewers as they are tuning in for local updates on News, Traffic and Weather
• Sponsorships spots (:10s) run as last commercial in pod before local news/weather report or 1st
commercial in pod following report which assures high visibility
• News & Weather adjacencies provide an ideal environment for reminding consumers about the
“Warmer Side of Winter” in sunny Florida
• Deeply discounted schedule to Partners by leveraging VISIT FLORIDA’s buying power
• Production included at no extra charge
Sponsorship Details:
• Each Market Package has minimum of 25 GRPs
• Two (2) packages available in Chicago, New York, Philadelphia & Washington, D.C.
• One (1) package available in Boston
• Partners may choose to combine packages for multi-market coverage
Flight Dates: 4 weeks (1/12 -2/8/16)
Commitment Date: 11/20/15
Assets due from Partners: 12/11/15
Partner to provide up to 3 images and a voiceover script with up to 20 words. Partner voiceover will follow “Sponsored by VISIT
FLORIDA.” Partner supplied :10 TV spot for New York will need to be ENGLISH and SPANISH.
Traffic & Weather Radio
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
CAPTIVE AUDIENCE: IN-CONTENT MESSAGE
Traffic sponsorships are embedded in the traffic reports. Shoppers scan the dial to
navigate the roads.
REACH & EFFECTIVENESS
91% of radio listeners pay close attention to Traffic/Weather Reports (Edison Traffic
Survey)
15 second ads are 90% as effective as a 60-second ad (Burke Research)
PEOPLE ARE “BUTTON PUSHERS” TO FIND TRAFFIC REPORTS
Listeners are conditioned to seek out traffic reports on the stations that provide them
more frequently. A recent analysis of the Media Monitors Feature Tracker Report
shows that News/Talk/Sports stations show a significant increase in listeners leading
up to and just after traffic reports.
IMPLIED ENDORSEMENT
The message is read live by the trusted announcers.
MEASURABLE IMPACT
Consumers exposed to traffic/news/weather sponsorships:
Nearly half recalled the advertiser’s commercial
Purchase consideration was 15% higher
Agreement with brand attribute statement was over 20% higher
Traffic & Weather Radio
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
Markets
Flight Dates
# of
Packages
Avail
Cost per
Package
Value per
Package
#spots
per
EST IMPs
Package
Boston
1/11-2/7/16
(4 Weeks)
2
$6,200
$14,260
100
665,000
$9
Chicago
1/11-2/7/16
(4 Weeks)
2
$6,000
$13,800
100
1,250,000
$5
New York
1/11-2/7/16
(4 Weeks)
2
$10,000
$23,000
100
2,504,000
$3
Philadelphia
1/11-2/7/16
(4 Weeks)
2
$4,500
$10,350
100
825,000
$6
Washington, 1/11-2/7/16
D.C.
(4 Weeks)
2
$5,000
$11,500
100
900,000
$7
CPM
Traffic & Weather Radio Sponsorships offer Partners high reach potential by blanketing the
market on a variety of stations/formats. Live-read sponsorships air during peak drive time
dayparts and throughout the day. Partner copy is embedded in the traffic /weather reports.
STAND ALONE – CLUTTER-FREE: only one sponsor per report.
Live-Read’s by TRUSTED ANNOUNCERS.
Deeply discounted schedule to Partners by leveraging VISIT FLORIDA’s buying power.
Partnership Opportunities:
• Two (2) Partnerships available per market
• Partners may buy multiple packages in each market
Flight Dates: 4 weeks (1/11 – 2/7/16)
Commitment Date: 11/20/15
Assets due from Partners: 12/11/15
* This investment includes production covering studio time and voiceover talent based on the schedule. Partners are
encouraged to combined packages for multi-market coverage. Advertiser message is read live by the reporter, Lead in
text will read “Sponsored by VISIT FLORIDA” followed by advertiser/Partner provided script. Partners supplied ENGLISH
and SPANISH copy scripts.
Traffic & Weather Radio
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
Stations for Winter Weather Traffic & Weather Radio Buy
Demo: Adults 25-54
Boston
WAAF-FM
WBMX-FM
WBOS-FM
WBWL-FM
WBZ-AM
WBZ-FM
WEEI-FM
WJMN-FM
WKLB-FM
WNNW-AM
WODS-FM
WPLM-FM
WRKO-AM
WROR-FM
WXKS-FM
WZLX-FM
Chicago
WBBM-AM
WEBG-FM
WERV-FM
WGCI-FM
WJMK-FM
WKSC-FM
WLEY-FM
WLIT-FM
WOJO-FM
WPPN-FM
WSCR-AM
WSSR-FM
WUSN-FM
WVAZ-FM
WVIV-FM
WXLC-FM
WXRT-FM
Rock
New York
Hot AC
WAXQ-FM
Modern Rock
WBMP-FM
Country
WCBS-AM
News/Talk
WCBS-FM
Sports
WEPN-FM
Sports
WFAN-FM
RhythmicWHTZ-FM
CHR
WINS-AM
Country
WKTU-FM
Tropical
WLTW-FM
CHR
Soft AC
WOR -AM
Talk
WWPR-FM
Classic Hits
Contemporary
WXNY-FM
Classic Rock
Philadelphia
KYW -AM
News
WBEN-FM
Country
WDAS-FM
Classic Hits
WIOQ-FM
Urban
WISX-FM
Contemporary
WMGK-FM
Classic Hits
WMMR-FM
CHR
WOGL-FM
Reg. Mex
WPEN-FM
Hot AC
WPHI-FM
Reg. Mex
WPHT-AM
Spanish Hits
WPPZ-FM
Sports
WRFF-FM
Adult Contemp
WRNB-FM
Country
WUSL-FM
Urban AC
WXTU-FM
Spanish Urban
WZMP-FM
Hot AC
Adult Alternative Washington,
DC
Classic Rock
CHR
News
Classic Hits
Sports
Sports
CHR
News
Rhythmic AC
Adult
Contemporary
Talk
Urban
Contemporary
Spanish CHR
News
Adult Hits
Urban AC
CHR
Rhythmic AC
Classic Rock
Rock
Classic Hits
Sports
Rhythmic Oldies
Talk
Black Gospel
Modern Rock
R&B Oldies
Urban
Contemporary
Country
CHR
WASH-FM
WAVA-FM
WBIG-FM
WHUR-FM
WIAD-FM
WIHT-FM
WJFK-FM
WKYS-FM
WLZL-FM
WMMJ-FM
WMZQ-FM
WNEW-FM
WPGC-FM
WPRS-FM
WTEM-AM
WWDC-FM
Adult
Contemporary
Religious
Teaching
Classic Rock
Urban AC
Hot AC
CHR
Sports
Urban
Contemporary
Tropical
Urban AC
Country
News/Talk
Rhythmic-CHR
Black Gospel
Sports
Modern Rock
Tagged TV Spot
VISIT FLORIDA Sets Visitors Free With Sunshine During Winter
OVERVIEW
Opportunity to reach an over 62M impressions via Television in the top Northeast markets by
tagging onto the VISIT FLORIDA television commercial (:20 VISIT FLORIDA spot with :10
Partner/Advertiser tag*).
VALUE FOR YOUR BRAND
• VISIT FLORIDA is offering Partners deeply discounted TV schedules
• Target consumers looking for an excuse to escape the cold weather
• Spots will run on highest rated Broadcast and Cable stations/programs across a broad range of
dayparts assuring high reach of Households in each market
TV BUY DETAILS
Market
Boston
Chicago
New York
Philadelphia
Washington
D.C.
Flight Dates
1/11 - 2/7/16
(4 weeks)
1/11 - 2/7/16
(4 weeks)
1/11 - 2/7/16
(4 weeks)
1/11 - 2/7/16
(4 weeks)
1/11 - 2/7/16
(4 weeks)
# of Pckgs
Available
Est # of HH
GRPs Per
Pckg
Est HH
Imps Per
Pckg
Cost Per
Pckg
Value Per
Pckg
4
125
3.4M
$20,000
$55,000
4
125
5.3M
$25,000
$70,000
4
125
9.1M
$50,000
$140,000
4
125
3.9M
$20,000
$855,000
4
125
3.2M
$23,000
$60,000
Daypart Mix: Prime 20%, Cable 20%, Early Morning 15%, Day/Fringe 15%, News 15%, Prime Access 15%, Prime 20%, Cable 20%
• Four (4) Partner Packages available in each
market
• Partners may buy multiple packages in each
market
Flight Dates: 4 weeks (1/11 – 2/17/16)
Commitment Date: 11/20/15
Assets due from Partners: 12/11/15
Note: Partners may choose to combine packages for multi-market coverage. Partners will be provided a copy script tag template to be
completed (fill-in blanks to customize) and returned by asset deadline. GRP’s guaranteed within standard ad industry delivery metric (10%).
Visit the Online Marketing Planner at
VISITFLORIDA.org/planner to explore all of our
advertising opportunities and marketing
programs.
Call: (850) 205-3815
Email: [email protected]