Everybody is creative!

The Grand Ballroom,
Sime Darby Convention Centre,
Kuala Lumpur, Malaysia.
9.00am - 6.00pm
22.07.2014
Everybody is creative!
Here’s a global gathering of breakthrough thinkers who will
inspire marketers and the creative community in Malaysia to
excel beyond the sea of sameness. Marketing communications
professionals who want to lead change and profit from better
creativity will win at this one-day historic event.
It does not get better than this!
#CreativeAllStars
Graham Kelly
Regional Executive Creative Director
ISOBAR
Farrokh Madon
Institute of Advertising Singapore (IAS)
Creative Director of the Year
John Merrifield
Chief Creative Officer
Google Asia-Pacific
Dave Bowman
Executive Creative Director
Whybin\TBWA Group, Sydney
Ted Lim
Chief Creative Officer
Dentsu Aegis Network Asia
Datuk Ramli Ibrahim
Chairman
Sutra Foundation
Sa’ad Hussein
Chief Creative Officer at TBWA\ KL
and 4As Creative Council Chairman
Johan Ishak
CEO & Executive Director
MyCreative Ventures
Gigi Lee
Executive Creative Director
Y&R Malaysia
Edwin Leong
Deputy Chairman &
Executive Creative Director
JWT Malaysia
Mr Neil French, exWPP Global Creative Godfather
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Neil French
exWPP Global Creative Godfather
John Merrifield
Chief Creative Officer, Google Asia-Pacific
Ted Lim
Chief Creative Officer
Dentsu Aegis Network Asia
Graham Kelly
Regional Executive Creative Director, ISOBAR
Farrokh Madon
Institute of Advertising Singapore (IAS)
Creative Director of the Year
Kim Shaw
Publisher & Editor of Campaign Brief Asia
Ronald Ng
Chief Creative Officer
BBDO/Proximity Singapore
Dave Bowman
Executive Creative Director
Whybin\TBWA Group, Sydney
Johan Ishak
CEO & Executive Director, MyCreative Ventures
Szu-Hung Lee
Partner & Chief Creative Officer, MerdekaLHS
Tony Savarimuthu
Founding Partner & CEO, MerdekaLHS
Sa’ad Hussein
Chief Creative Officer at TBWA\ KL
& 4As Creative Council Chairman
Gigi Lee
Executive Creative Director, Y&R Malaysia
Tan Kien Eng
CEO, Malaysia & Singapore, LB/Arc Worldwide
Edwin Leong
Deputy Chairman & Executive Creative Director
JWT Malaysia
Mehdi Lamloum
Executive Creative Director, Geometry Global KL
David Sin
Group Executive Creative Director
Grey Group Malaysia
Speakers
Panelists
Malek Ali
Founder & Managing Director, BFM 89.9
Datuk Ramli Ibrahim
Chairman, Sutra Foundation
Henry Tan
Chief Operating Officer, Astro
Vishen Lakhiani
Founder & CEO, Mindvalley
S T A R R I N G
Neil French
Ted Lim
exWPP Global Creative Godfather
Chief Creative Officer
Dentsu Aegis Network Asia
Credited with bringing the creative revolution
to Asia, Neil is no stranger to controversy. His
natural charm, quick wit and sharp mind
took him all way to the top, as Creative
Godfather with global oversight for WPP
plc, the world’s largest advertising holding
company by revenues, employing around
162,000 people in 3,000 offices across 110
countries. Never one to shy from speaking his
mind, his brazen honesty has usually served
him well in his career; Neil does not suffer
fools.
Star Rating: Richter 10.0
Trivia: Apart from his stint as a bullfighter
and before going full-time into the ad game,
Neil was the band manager for heavy metal
rock icons Judas Priest.
Quote: “It’s only advertising. Nobody dies.”
John Merrifield
Chief Creative Officer
Google Asia-Pacific
The Wall Street Journal once called him
the ‘Don Draper’ of Asia.
Star Rating: Multiple Cannes Gold Lions,
multiple Gold Pencils at the One Show, Grand
Prix and Golds at Clios, Best of Show (twice),
AdFest Golds, Golds at Spikes Asia, Golds at
AWARD, the ADC Gold Prize in Tokyo. Asia
Creative of the Year in 2004 and 2008 by
Media Magazine.
Trivia: When John was Creative Director
of Saatchi and Saatchi in Japan, his entire
Tokyo office went to jail in 2002 for an Adidas
campaign that included crushing a real car
under a giant soccer ball in the middle of
Tokyo’s Shibuya district.
Quote: “If you’re still only dipping into the
digital pool, your business probably won’t
survive the next three to five years.”
Anderson School Ipoh boy, Ted works
with 20 offices across 8 countries based
in Singapore and has won 14 pitches in his
first 12 months at Dentsu Asia. An English
Literature graduate, Ted spent 20 years
helping Naga DDB Malaysia win and grow
over 50 accounts including DiGi, Perodua,
Panasonic, Astro, Nippon Paint, Tourism
Malaysia, Carlsberg,
Mamee, BMW, Malaysia Airlines, Hong Leong
Bank and Prudential Assurance.
Star Rating: Malaysia’s first D&AD Yellow
Pencil, numerous Cannes Lions, Clios, One
Show Pencils, AWARD Awards, AdFest,
Spikes, Malaysia’s only Asia-Pacific Effie,
MC2 Hall of Fame.
Trivia: Ted picked up a copy of Ogilvy on
Advertising in his final varsity year. As he
couldn’t afford to buy it, he finished reading it
in the bookstore.
Quote: “Creativity defines and differentiates
what people buy, influences purchase
decisions and keeps people like me gainfully
employed.”
Graham Kelly
Regional Executive Creative Director
ISOBAR
Graham drives creative excellence across
Isobar’s 21 offices and 13 markets in the
region. Before Isobar, he was co-founder of
GKIM, a tech start-up, where he remains a
shareholder. With over 20 years of experience,
Graham has held the title of creative leader at
Ogilvy & Mather, BBH, Leo Burnett, TBWA, and
Saatchi & Saatchi across Asia.
Star Rating: Cannes Lions, D&AD, Clios,
One Show, Effie, Cannes Cyber Lions, One
Show Interactive, Caples, Echos, Asian Direct
Marketing Awards (Best of Show twice)
Trivia: Graham has a degree in Chemistry,
and at one time some westerners in his
agency got worried over a piece of work
he did for Asia - a game that promoted a
painkiller designed to relieve menstrual
pain. They felt it would offend delicate Asian
sensitivities, whereas in fact the audience
loved it.
Quote: “Chemistry and indeed all science
relies on lateral thinking for truly breakthrough
ideas, just like advertising does.”
S T A R R I N G
Farrokh Madon
Dave Bowman
Institute of Advertising Singapore
(IAS) Creative Director of the Year
Executive Creative Director
Whybin\TBWA Group, Sydney.
In a career spanning Singapore, Amsterdam
and India, Farrokh is the quintessential
Copywriter’s Copywriter. Creative work done
on his watch has been featured on CNN’s
Anderson Cooper show and FOX TV
in America.
At Whybin\TBWA Group Sydney this year, the
agency won B&T Australia’s Agency of the
Year, ADMA’s Agency of the Year, AdNews
Australian Agency of the Year and grew from
a 90 person shop to a 200 strong company
and one of the most awarded agencies in the
region. Previously, he was Creative Director of
Saatchi & Saatchi Australia, which was then
named Campaign Brief Magazine’s Agency of
the Decade and AWARD Agency of the Year,
with Lion Nathan Breweries named Award
Client of the Year. Dave also worked as a
senior creative at Droga5 New York and The
Glue Society where he won the Cannes Grand
Prix in Direct for his Virgin Mobile ‘Warren’
campaign and Australia’s first ever Titanium
Lion for his Virgin Mobile ‘5 Cent’ campaign.
Star Rating: Over 150 prestigious creative
awards including multiple Cannes Lions,
AdFest Grand Prix, multiple Gold Spikes,
D&AD Silver Nomination, only Grand Prix
winner in the history of the Singapore Effie
Award, Institute of Advertising Singapore
(IAS) Creative Director of the Year.
Trivia: Outside of advertising, Farrokh has
written a novel called Offside, which briefly
sat on the Top Sellers shelf at Kinokuniya.
Quote: “Students are always technically
proficient. What is lacking is the ability to look
at the world in weird and warped ways, and be
comfortable with that.”
Ronald Ng
Chief Creative Officer
BBDO/Proximity Singapore
Before coming to Singapore Ronald was
Executive Creative Director at BBDO New
York where he was involved with a number of
account wins including Johnson & Johnson
Baby and Orbitz.
He also worked on Monster.com, Hyatt and the
Ad Council. Prior to New York, he was Chief
Creative Officer at BBDO/Proximity Malaysia.
A PJ-born lad, Ronald almost flunked college
until he discovered Journalism School and
majored in Advertising.
Star Rating: BBDO Singapore most awarded
South East Asian agency at Cannes 2014.
World’s most awarded print campaign in 2009
and was ranked #15 in the world in The Gunn
Report for creativity. His idea became the
6th most awarded ‘Innovative and Alternative
Media’ campaign in 2008 in the Big Won Global
Report. D&AD, Clios, One Show, Cannes,
Spikes, Webbies. In 2012, his interactive
installation for Autism Speaks was accepted
into the New York Museum of Modern Art
(MOMA) archives. ‘Agency of the Year’ at the
2013 Singapore Creative Circle Awards.
Trivia: Ronald’s 6-pack is not actually for
real.
Quote: “Consumers tell me what I need to do.
Not in a dumb focus-group kind of way. But
more in what they are ‘liking’ and ‘sharing’. Or
not liking and sharing.”
Star Rating: Cannes, D&AD, One Show,
AdFest, Spikes, Webbys, digital Emmy and
most awarded Toyota advertising campaign of
all time.
Trivia: Dave once lost a battle of the bands
competition to Wolfmother.
Quote: “Collaborate or abdicate.”
Vishen Lakhiani
Founder & CEO, Mindvalley
Vishen leads an amazing team of almost 200
individuals from over 30 different countries,
focused on pushing humanity forward through
innovation in transformational education for
all ages. An electrical engineer and computer
scientist by training, Vishen considers himself
a humanist – one who stands for ideas and
companies that allow human beings to live
healthier and happier, and magnify their
potential. Hence, most of his businesses
involves products and services that challenge
cultural behaviour to encourage human beings
to expand their visions for themselves.
Star Rating: Mindvalley has been recognized
as one of the world’s top 500 GameChangers
in business alongside brands such as TOMS,
Zappos, Google, TED and Patagonia, for using
business as a force for good. Credited by
Inc Magazine readers as one of the World’s
Coolest Offices in 2012.
Trivia: A Malaysian, Vishen is a TED
talk speaker and accidental founder of
Awesomeness Fest - a festival that brings
together elite entrepreneurs and visionaries
from around the world to connect, grow and
impact each other’s lives.
P A N E L
Datuk Ramli Ibrahim
Chairman, Sutra Foundation
David Sin
Group Executive Creative Director, Grey Group Malaysia
Edwin Leong
Deputy Chairman & Executive Creative Director, JWT Malaysia
Gigi Lee
Executive Creative Director, Y&R Malaysia
Henry Tan
Chief Operating Officer, Astro
Johan Ishak
CEO & Executive Director, MyCreative Ventures
Kim Shaw
Publisher & Editor of Campaign Brief Asia
Malek Ali
Founder & Managing Director, BFM 89.9
Mehdi Lamloum
Executive Creative Director, Geometry Global KL
Sa’ad Hussein
Chief Creative Officer, TBWA\ KL
& 4As Creative Council Chairman
Szu-Hung Lee
Partner & Chief Creative Officer, MerdekaLHS
Tan Kien Eng
CEO, Malaysia & Singapore, LB/Arc Worldwide
Tony Savarimuthu
Founding Partner & CEO, MerdekaLHS
WHO
SHOULD ATTEND:
Business thinkers, marketing,
creative professionals who wish
to be inspired and reset their right
brain smarts. Marketing companies,
communications agencies, media
specialists media owners, MNCs,
GLCS, SMEs and
SMIs will benefit from
this one-day
conference in
jump-starting
their
innovation
agenda!
P
rogramme
morning
afternoon
9.00AM:
Welcome by Emcee
1.50PM: RONALD NG
Chief Creative Officer, BBDO/Proximity Singapore 99% SWEAT, 1%?
Ronald believes he is a very average creative person.
That’s why he depends on other means to survive in the
industry. 99% is SWEAT. What is the last 1%?
9.05AM: HARMANDAR SINGH
Opening remarks by Creative AllStars Organising Chairman
9.10am:
JOHN MERRIFIELD
Chief Creative Officer, Google Asia-Pacific 9.50AM:
TED LIM
Chief Creative Officer, Dentsu Aegis Network Asia 10.30AM:
GRAHAM KELLY
Regional Executive Creative Director, ISOBAR 11.10AM: Tea/Coffee & Networking (20 minutes)
11.35AM: FARROKH MADON
Institute of Advertising Singapore (IAS)
Creative Director of the Year 12.15PM: PANEL DISCUSSION:
WHAT’S KILLING CREATIVITY IN OUR INDUSTRY?
MODERATED BY
Tony Savarimuthu
Founding Partner & CEO of MerdekaLHS JOHAN ISHAK
CEO & Executive Director, MyCreative Ventures SZU-HUNG LEE
Partner & Chief Creative Officer, MerdekaLHS MALEK ALI
Founder & Managing Director, BFM 89.9 DATUK RAMLI IBRAHIM
Chairman, Sutra Foundation HENRY TAN
Chief Operating Officer, Astro 1.00PM:
LUNCH (adjacent to Ballroom – 40 minutes)
Muslims can perform Zuhr prayers at 1.20pm
at SDCC Surau (same floor as Ballroom)
1.45PM:
Welcome back by Emcee
2.30PM: DAVE BOWMAN
Executive Creative Director, Whybin\TBWA Group, Sydney
3.10PM:
VISHEN LAKHIANI
Founder & CEO, Mindvalley
How to Transform Your Company Culture, Attract Brilliant
Talent and Grow Like Crazy! And Why Happiness is the New
Productivity - the Flow State!
4.05PM:
PANEL DISCUSSION:
DOES MALAYSIA HAVE THE CLIMATE TO GROW & SUSTAIN
CREATIVITY?
MODERATED BY
KIM SHAW Publisher & Editor of Campaign Brief Asia
SA’AD HUSSEIN
Chief Creative Officer, TBWA\ KL
& 4As Creative Council Chairman
GIGI LEE
Executive Creative Director, Y&R Malaysia TAN KIEN ENG
CEO, Malaysia & Singapore, LB/Arc Worldwide EDWIN LEONG
Executive Creative Director, JWT Malaysia MEHDI LAMLOUM
Executive Creative Director, Geometry Global KL DAVID SIN
Group Executive Creative Director, Grey Group Malaysia
4.45PM: Evening Tea/Coffee & Networking (20 mins)
Muslims can perform Asr prayers
at SDCC Surau (same floor as Ballroom)
5.05PM: Welcome back by Emcee
5.10PM: Introduction of Special Guest Speaker by Organising Chiarman
5.15PM:
NEIL FRENCH
ExWPP Global Creative Godfather 6.00PM: Close & Thank you
* Muslims can break fast with complimentary Ramadan Buffet Voucher at Haila Restaurant (next to Ballroom)
* All Creative AllStars event participants enjoy free parking
sponsor S & S upporters
MALAYSIA-INDONESIA-THAILAND
FAOL_PASSION_LEXUS"STROBE BY STINK LONDON"_A1 Poster Design_10July14.indd 1
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admission (HRDF-Claimable):
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RM350 per pax for Students
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The Grand Ballroom,
Sime Darby Convention Centre,
Bukit Kiara, Kuala Lumpur,
Malaysia.
PAYMENT DETAILS:
CHEQUE MADE PAYABLE TO:
Sledgehammer Communications (M) Sdn Bhd
22B Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia
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60000 Kuala Lumpur, Malaysia.
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