Slides from the lecture

Social Gaming and Learning
What do we know? What can we know?
World of Warcraft
~65% of MMOG
2007 Corrupted
blood plague
incident
Subscriptions
Club Penguin
Bought by
Disney 2007
$350M
“Ultimate Safe
Chat” mode
Word of mouth
1 month $5.95
Second Life
IBM’s
strategy
Movies
Movies
TV
TV
Games
Games
Music
Music
Live
Live Events
Travel
Travel
Shop
Shop
Mobile
Characters
Characters
Virtual
Disney
How do you have to
structure user
engagement in a
game?
Can you count on
people reading
this?
Kids?
VMK Values
VMK or Virtual Magic Kingdom is a FREE online multiplayer game, that brings the Disney Theme Park
experience to your computer. In VMK, you can hang out with your friends, ride virtual rides or even play
games based on Disney movies or Park attractions. While many of VMK's players are between the ages of
8-14, VMK is designed to be enjoyed by Guests of all ages.
The VMK Staff work very hard to make VMK a safe, fun and non-threatening environment for Guest of all
ages, however VMK Players must do their part too. Like any game or community, VMK has rules and
guidelines that our players MUST follow if they want to visit and play in the Virtual Magic Kingdom.
The rules are very simple. Follow them and everyone will have fun; break them and you'll find yourself
banned from VMK.
You Must NOT:
Use ANY hacking, scripting or editing program that modifies VMK or changes the game. (This
includes the use of code generation tools.)
Steal from or Scam another Player.
Discuss/describe sexual acts to other Players.
Create or open any type of 'relationship' rooms. (This includes, but is not limited to, rooms that
include words like 'meet,' 'pick,' 'get,' 'find,' 'have,' or 'taken' in the title).
Create or open any type of 'Pay to Play' room. (This is a room where you pay the room owner to play
a game and it's up to the room owner to award the prize. Charging for ANY type of activity is
AGAINST VMK Values and will get you banned.)
Harass or bother players that don't want to talk to you.
Swear, use foul language or racist terms.
Discuss/describe violent acts against yourself or other players.
Discuss/describe adult themes or subject matter.
Ask for or give out ANY personal information to another player. (This includes your password, email address, telephone number, location, or other means of contact or personal information.)
Type your password anywhere except in the Disney registration and log-in pages, or in the Contact
Us section.
Give away, trade or sell your VMK Character.
Break the law in the game or talk others into breaking it.
You Should:
Have fun!
Hang out with your friends.
Chat with new people.
Respect other people's views and beliefs.
For You
DXD
DXD
Search Disney.com
Coming soon...
Tech exists
Not yet
prime time
Implications?
2011
So?
Global Text Project