Summer 2012 - Phoenix Childrens Hospital Foundation

Transcription

Summer 2012 - Phoenix Childrens Hospital Foundation
SUMMER
2012 ISSUE
COOPER’S STORY:
A MOUNTAIN TO CLIMB
WHEN EVERY
SECOND COUNTS:
EMERGENCY
AND TRAUMA AT
PHOENIX CHILDREN’S
DOCTALK WITH
LUIS ARGUESO, MD
A 5 STAR PARTNERSHIP
WITH HARKINS THEATRES
S T O R I E S O F I N S P I R AT I O N ,
C O M PA S S I O N &
WORLD-CLASS CARE
P H O E N I X C H I L D R E N ’ S H O S P I TA L FO U N D AT I O N
EDITORIAL
HOPES&DREAMS
Hopes and Dreams is published by the Phoenix Children’s Hospital
Foundation. To share your comments call (602) 546-2668 or email
[email protected].
SENIOR VICE PRESIDENT AND
CHIEF DEVELOPMENT OFFICER:
Steven S. Schnall
BOARD MEMBERS
Phoenix Children’s Hospital Foundation Board Members
Chairman: Larry Clemmensen, Community Volunteer
Board Secretary: Sheila Zuieback, Halle Family Foundation
PCH President and CEO: Robert L. Meyer
PCH Senior Vice President, Chief Development Officer: Steven S. Schnall
Richard Kuhle, Vestar Development Company
EDITOR:
Cheriese Chambers
Greg Kruzel, Braun Siler Kruzel PC
Mark Love, LKL Partners
CONTRIBUTING WRITER:
Stephanie Conner
Keith Maio, National Bank of Arizona
PHOTOGRAPHY:
Tim Lanterman Photography
Event photos by Ben Arnold Photography
Frank Placenti, Squire, Sanders & Dempsey
DESIGN:
Havice Design: www.havicedesign.com
Brian Swartz, Apollo Group, Inc.
PRINTING:
Commercial Communications, Inc.
David Watson, Revolution Tea
HOPES
&
DREAMS
P2
Manny Molina, Molina Media Group
David A. Ralston, Bank of Arizona
Scott Rehorn, RED Development
Melani Walton, Community Volunteer
Director Emeritus: Herbert J. Louis, M.D.
6RPH WLPHVELJL
GH
A MESSAGE FROM
STEVE SCHNALL
DVFRPHLQVPDOO
SDFN DJHV0\I
ULH QGV
\H DUROG0ROO\
DQG\HDUROG
0DGLVRQ6FKZD
Q]DUH
UDLVLQJIXQGVW RS
URYLGH. LQGOHVIR
UF KLOGUHQXQGH UJ
RLQJF DQFH U
WUHDWPHQWDW3
KRHQL[& KLOGUHQ
ŐV
7KHF RQFH SWEH
JD
QZLWKDOHPRQDG
HVWDQGZKH QW KH
LUIULHQG
7UHYRUZDVGLDJ
QRVHGZL WKOH XN
HPLD7KHVLVW HU
VZDQWHGWRGR
VRPH WKLQJWRKH
OS2YHUWKHF RXU
VHRIDIH ZPRQW
KVW KH \KDG
UDLVHGHQRXJKP
RQH\WREX\7UH
YRUD.LQGOHWRN
HH SKLPFRPSDQ\
GXULQJKLVORQJV
WD\VDWWKH+ RV
SLWDO
:LWKWKHKHOSRI
IULHQGVDQGID
PLO\PH PEHUVWK
HVLVW HUVZDQWH
WRGRPRUHDQGVW
G
DU WHG.LQGOHVIR
U. LGVZLWKWKHJ
RDORISURYLGLQJ
D. LQGOHIRUH YH
U\FKLOGWUHDWHG
IRUFDQF HUDWWK
H+ RVSLWDO7KLV
SDVW& KULVWPDVW
KH \GHOLYH UHG
RIWKHPWRSDWLH
QW VVSH QGLQJ
WKHKROLGD\VXQG
HUJRLQJWUHDWPHQ
W
,ŐPKRQRUHGWRVX
SSRU W.
At this year’s Beach Ball, I had the pleasure of meeting Ethan, a
15-year-old who suffered a gunshot wound last year at the hands of
a friend playing with a gun he didn’t know was loaded. By the time
Ethan arrived at Phoenix Children’s Hospital he had no pulse. His
life was saved that night by our trauma surgeons.
The thing that strikes me most when his parents recount the story
of that fateful night is that they always begin with, “It was just a
normal day.” Those words chillingly echo what most parents feel
when their child ends up in our Emergency Department or Level 1
Pediatric Trauma Center.
LQGOHVIRU. LGVD
QG3KRHQL[& KLO
GUHQŐV
0ROO\DQG0DG
LVRQDUHOLYLQJSU
RRIRIWKHŒSRZH
UR
IRQHœōRULQWKLV
FDVHWZR7KH LU
GULYHDQGWH QDFLW
\ULYDOVDQ\VSRUW
VDJH QW,ŐYH
HYHUPHW7KH LU
VSLUL WDQGFKDUDF
WH UVHWDQD PD
]LQJH[D PSOHDQG
GH PRQVWUDW HW KD
WZHF DQDOOKHOS
LQVRPHZD\ELJ
RUVPDOO
3OHDVHGRZKDW\
RXFDQW RKHOSWK
HSDW LHQWVDQGID
PLOLH VRI
3KRH QL[& KLOGUHQ
ŐV6RPHW LPHVLW
WDNH VRSH QLQJ\
RXULPDJLQDWLRQ
6RPH WLPHVLWMX
VWWDNH VRSH QLQ
J\RXUKH DU W
6LQF HUHO\
0DUN*UDFH
Car collisions. Near drownings. Rollovers. Boating accidents. Falls.
They are all circumstances that begin on normal days, but can
leave children children Àghting for their lives. Of course, there are parents
rents
who leave the same day with good news and an overwhelming sense of relief.
But others receive a diagnosis that will alter the course of a child’s life in a
matter of minutes, like cancer, type 1 diabetes, liver disease and brain tumors.
To visit the Kindles for Kids
site, or create your own
personal fundraising page,
visit www.phoenixchildrens.com/
champions.
It’s our mission to provide all children with the type of world-class care that
can save a life like Ethan’s. We’re the only hospital in Arizona with a Trauma
Center dedicated solely for children. And statistics show that this makes a
tremendous difference in outcomes: lower mortality rates, fewer surgeries and
shorter lengths of stay.
But the number of patients brought to us each year is increasing at a
staggering rate. To ensure that we have the facilities necessary to treat them,
we need to grow. We recently announced “The Need is Now” campaign to
expand our Emergency Department and Trauma Center.
Please join us as we Àght to save the lives of kids like Ethan and Cooper (on
our cover). You can help us ensure that children – no matter how dire the
circumstances – eventually return home to a lifetime of “normal days.”
Sincerely,
Mark Gra
Mark
Gra
race
ce iiss a fo
form
rmer Ari
rmer
Ari
rizo
zona D
zona
Dia
iamo
ia
mondba
mond
ndback
back
andd no
an
now
w a co
collo
lor co
lor
comm
mmen
mm
enta
en
tato
ta
torr fo
to
for th
the
he te
team
am.
am
STEVE SCHNALL
SENIOR VICE PRESIDENT & CHIEF DEVELOPMENT OFFICER
P3
HOPES
&
DREAMS
AROUND THE HOSPITAL
PHOENIX CHILDREN’S OFFERS LIVER TRANSPLANT PROGRAM
Phoenix Children’s, through a partnership with Mayo Clinic, launched a new liver transplant
program in January, making the Hospital the Àrst in Arizona to offer a comprehensive program
just for children. Leading the program are two transplant specialists who have more than
20 years of combined experience in all aspects of liver disease and hundreds of successful liver transplants.
Dr. Tamir Miloh (upper left), liver transplant director for Phoenix Children’s, is the only board-certiÀed
pediatric hepatologist in the state, currently treating more than 40 children who are post-transplant, and more than 300 who
h are
living with liver disease. He is joined by Dr. Winston Hewitt (upper right), a liver transplant surgeon for both Mayo Clinic and Phoenix
Children’s. There is no effective artiÀcial liver support, and when a liver fails, transplant remains the only option. About 600 children
in the U.S. receive liver transplants each year, with at least eight expected to be performed at Phoenix Children’s in 2012.
SURGEONS USE BREAKTHROUGH TOOL IN LIVER SURGERY
Phoenix Children’s Hospital pediatric surgeon Dr. Juan Acosta, and liver transplant surgeon Dr. Winston
Hewitt, performed the Àrst human liver surgery using Domain Surgical’s FMwand™, removing a tumor in the
liver of 19-month-old Gabriel Provencio. Dubbed the “magic wand,” this new technology delivers electrical
energy to a unique tip that allows the surgeon to precisely cut and seal tissue simultaneously, reducing blood
loss and tissue damage. Dr. Kim Manwaring (right), former chief of neurosurgery at Phoenix Children’s
Hospital, conceived the product concept in his garage laboratory. “Children have very different needs and
challenges in surgery. They don’t have much blood volume to begin with,” explains Dr. Manwaring. “After
years of operating on children, I would come home and start experimenting because I was convinced there must be a better technology.”
ADELSON TAKES PEDIATRIC HELM AT BARROW
NEUROLOGICAL INSTITUTE
CELEBRATING COOLING
THERAPY’S SUCCESSES
L year’s integration of Phoenix Children’s
Last
and
a St. Joseph’s established Phoenix Children’s
neurosciences
n
as the new Barrow Neurological
Institute at Phoenix Children’s Hospital.
Dr. P. David Adelson will serve as director
of Barrow Neurological Institute at Phoenix
Children’s Hospital and was recently named
Chief of Pediatric Neurosurgery for Barrow
Neurological Institute. The afÀliation makes
Barrow at Phoenix Children’s the secondlargest pediatric neuroscience program in
the country. “Our core mission has been
to provide the best care for children with
neurological disorders. The collaboration with Barrow is particularly
exciting because it immediately elevates the level of pediatric care
locally as well as regionally,” says Dr. Adelson. “It also means stronger
training programs for residents and fellows — the neuroscience
experts of tomorrow — and expanded research programs to uncover
new therapies and cures for children across the world.”
Graduates of Phoenix Children’s
Hospital’s Neuro-NICU
celebrated their third annual
reunion last fall. Phoenix Children’s
en’s is one
of only two hospitals in the nation to offer a comprehensive
Neuro-NICU, which features fully-monitored whole-body
cooling therapy, a technique that has been used on more
than 105 babies at our Hospital since the program was
created in 2008. The therapy is used when a newborn
suffers from severe lack of oxygen before or during birth,
a condition known as hypoxic ischemic encephalopathy
(HIE). The condition can result in devastating disabilities
such as dyslexia, cerebral palsy and other complications
— even death. Whole-body hypothermic cooling prevents
further neurologic injury. The key to its success, says
Dr. Cristina Carballo (above), medical director of
the program, is advanced bedside brain monitoring,
specialized imaging and subspecialty support.
Dr. Adelson is an internationally recognized neurosurgical and
neuroscience expert, and was recently elected membership to
the American Academy of Neurological Surgeons, a prestigious
association. Membership is limited to just 105 active members,
and is by invitation of current members.
HOPES
&
DREAMS
P4
BRINGING
SPECIALIZED
PEDIATRIC CARE
TO AVONDALE
Phoenix Children’s is set to bring pediatric care
closer to families in the Southwest Valley with the
construction of the most recent Specialty and Urgent
Care Center in Avondale. The 35,355 square-foot center
will provide comprehensive specialty and subspecialty
care on weekdays by appointment, and advanced
pediatric urgent care with no appointment needed on
nights and weekends. The clinic is expected to open in
early 2013 with 25 patient rooms, two treatment rooms,
X-Ray, ultrasound, MRI, Áuoroscopy, six-bed triage
and on-site lab services.
YUMA REGIONAL
MEDICAL CENTER
COLLABORATION
Yuma Regional Medical Center
enter (YRMC) and Phoenix
Children’s Hospital have collaborated to bring pediatric care closer
to patients and their families in Yuma. YRMC opened a pediatric
subspecialty clinic in October with specialists from throughout the
state. The addition of Phoenix Children’s subspecialists to YRMC’s
existing program greatly expands availability of services in the Yuma
area. The Phoenix Children’s – Yuma Center began seeing patients in
mid-January, eliminating the need for families to make the long drive
to Phoenix for an appointment. The new center expects to see more
than 1,000 patients in 2012.
WATER SAFETY DAY
POLLACK NAMED CHAIR
PO
T University of Arizona
The
College
C
of Medicine – Phoenix
has
h named Dr. Murray Pollack
t founding chair of their
the
n
newly-formed
Department
o Child Health. Dr. Pollack is
of
Phoenix Children’s Hospital’s chief
medical and academic ofÀcer.
His appointment formalizes
the afÀliation between the two
organizations designed to advance
medical education and research
opportunities for both.
KEEPING
THE EARTH
CLEAN AND
KIDS SAFE
The 4th Annual
“Keep Our Planet Neat,
Recycle Your Car Seat!” event was held at Tempe
Marketplace in April on Earth Day. More than 700 old
car seats were recycled (most car seats expire within
six years of the manufacture date). Trained technicians
were also on hand to check car seat installations.
To learn more about car seat safety visit
www.phoenixchildrens.com/carseat.
Arizona is ranked second in the country
for child drowning, and Phoenix
Children’s is working hard to improve
that statistic. In fact, because of our state’s
highly respected and innovative drowning
prevention programs, the child drowning
rate is among the lowest per capita level
in 20 years. This year, Phoenix Children’s
continues to educate children and adults alike about water safety. The
Hospital and SRP Safety Connection kicked off swimming season at the
Valley Toyota Dealer’s Water Safety Day in March at Mesa Community
College. Nearly 1,100 Àrst-grade students from around the Valley attended
as part of a seven-week learning process. The effort is organized by the
Water Watchers community outreach program at Phoenix Children’s,
while the Mesa Fire Department and Mesa Community College provided
signiÀcant assistance and support for the effort.
RUNNING OBESITY OUT OF ARIZONA
According to the Centers for Disease Control and Prevention, one
in Àve children ages 5 to 11 is obese. For Hispanic boys in the same
age range the statistics are even more shocking – one in three. A new
interactive website encourages kids to be active and healthy as part
of the Kohl’s Healthy Kids and Families Kids Rock Stars program at
Phoenix Children’s. Families, school teachers and staff can register
kids for this exercise-based journey. As kids complete activities their
miles are recorded. Along the way they receive certiÀcates, gain fellow
bandmates and learn about nutrition and exercise. At completion of the
program and online journey they reach “rock stardom” in a sold-out
concert. Visit www.Kohlshealthykidsandfamilies.com to get started.
P5
HOPES
&
DREAMS
COOPER’S STORY
a
Mountain
to climb
“He told me he thought he was
going to die — that they wouldn’t
be able to get the Ranger off of
him,” says Pam Cox, as she relives
what happened to her 8-year-old son
Cooper last October. “For a little kid
to have that kind of fear, it breaks
your heart.”
For a family accustomed to hunting
together, riding horses, camping and
Àshing, it’s a day that still haunts
them. “It’s altered our lives,” admits
Cooper’s dad, Justin, who knows all
too well that the emotional scars of
a trauma sometimes last longer than
the physical ones. “As a family, we’ve
pulled back the reins on what we do.
Cooper’s yet to go deer hunting with
me again and I’m deÀnitely not going
to push him.”
And, Justin adds, “We swore off the
Ranger.”
HOPES
&
DREAMS
P6
At about 1,500 pounds, the off-road vehicle seats
four adults comfortably. It’s what Cooper, Justin, and
Cooper’s uncle Conal were riding in that fateful morning
as they scouted for deer. It was 7 a.m. on a desolate dirt
road, about eight miles deep in the Mazatzal mountain
range 45 miles northeast of Phoenix.
They had already seen some deer and a fox. “We were
just having a good day,” recalls Justin. But the Ranger
wasn’t running well and the road was getting rockier.
Concerned they’d get stuck and have to hike back up the
mountain, they decided to turn back. When Justin made
a three-point turn, one of the rear tires rolled over a large
boulder, Áipping the Ranger on its side.
“He told me he thought he
was going to die — that they
wouldn’t be able to get the
Ranger off of him”
In an instant, Cooper was pinned between the vehicle
and jagged rocks, crushing his lower mid section to leg.
“It all happened so quick, but so slow in my head,”
explains Justin as he chokes back tears. It’s clearly
painful for him to go back to that morning. “The next
thing I know the Ranger is on its side and Cooper’s
underneath yelling for me to get him out.”
When Justin and Conal Àrst tried to lift the Ranger
it wouldn’t budge. “It seemed like 10 minutes of him
screaming for me to get it off of him and I couldn’t do it,”
says Justin. “It’s hard to stomach not being able to help
your son.” After what was actually about 45 seconds,
a rush of adrenaline kicked in and the two were able
to lift the vehicle off of Cooper and pull him out from
underneath.
P7
HOPES
&
DREAMS
COOPER’S STORY
But the nightmare was far from over. Even though Cooper was
conscious and breathing, Justin knew that his son could have
internal injuries. All of the blood vessels in his face and eyes
were ruptured and he was complaining of arm and back pain.
His body seemed intact on the outside, but Justin was concerned
about what was happening inside.
Conal called 911, but it would be impossible to get help in an
area so remote. Conal raced ahead, knowing it would take Justin
longer because he would need to carry Cooper. The father and
son began a grueling and heart wrenching trek back up the
mountain. Cooper was cold, the color was gone from his face
and he wanted to go to sleep. Justin, a ÀreÀghter, recognized the
signs of shock.
It would take them 40 long minutes to hike out, stopping every
few minutes to rest. With Cooper in his arms they cried together
and whispered “I love you“ to each other. Justin feared that
Cooper might not make it, but says he had to push that thought
back out. “I knew I had to stay positive for him, but my mind
was spinning as I watched him deteriorate mentally.”
Finally they reached a dirt road. Shockingly, two different cars
passed them by even as Justin Áagged them down with a bloody
Cooper still in his arms. Shortly before 8:45 a.m., eight police
cars were racing down the dirt road. The medical chopper wasn’t
far behind. By 9 a.m. they were at Phoenix Children’s Hospital.
Cooper was cold, the color was
gone from his face and he wanted
to go to sleep. Justin, a firefighter,
recognized the signs of shock.
Justin may have felt isolated on their journey back up the
mountain, but little did he know that dozens of people had already
sprung into action. Medics and sheriff’s ofÀcers were rushing to
the scene to provide aid and transport them off the mountain. His
own battalion chief and captain heard the call come through on
the dispatch line and would be waiting for Justin and Cooper at
Phoenix Children’s. And an entire team of doctors, nurses and
trauma staff members were prepping for Cooper’s arrival at the
Hospital’s Level 1 Pediatric Trauma Center.
HOPES
&
DREAMS
P8
P9
HOPES
&
DREAMS
COOPER’S STORY
“When we Àrst saw Cooper he looked like somebody who had
been asphyxiated,” explains Dr. Juan Acosta, trauma surgeon.
“The crushing injury to his chest hadn’t allowed him to breathe.
He was Àghting against that so he had bruises around his eyes,
chest and neck.”
Conal had called Pam and told her to meet them at the hospital.
But as Pam puts it, he left out the “gory details” of what had
happened. She thought Cooper might have a broken bone or
two, not aware that her son had been life-Áighted in as a trauma
patient. “I thought it was odd when a social worker came out to
greet me. Then we walked down what seemed like the longest
hallway ever and I saw lights and people running around. I felt
like I had been kicked in the gut.”
When Pam saw Justin, she says he fell into her arms. “He
was scared and felt bad — felt guilty that Cooper hadn’t been
buckled. Felt guilty that he’d taken him that morning. We just
held each other and sobbed.”
She says everything happened quickly as doctors assessed
Cooper’s injuries. Every test, every detail of what they were doing
was explained to the parents, who say it was comforting that they
were with Cooper every step of the way.
Cooper had a bruised lung and lacerated spleen, which was
bleeding internally. Incredibly, he didn’t have any broken bones.
“Cooper is very lucky that his injuries weren’t worse,” says
Dr. Acosta. “Both the asphyxiation and the shattered spleen
were potentially life threatening. Without treatment, the spleen
would have bled even more. Cooper was very, very lucky. If
they hadn’t been able to lift the vehicle off of him that quickly
he wouldn’t have made it.”
Their Àrst night in the Hospital was a long one. Cooper was in
a lot of pain, but in true Cooper fashion, he was reluctant to tell
anyone. According to his parents, Cooper is a pleaser. Even as
they made their way up the mountain he thanked his dad for
taking him hunting that day. As trauma surgeons worked on
him, he told his mom about the fox he’d seen earlier. And in
the Hospital he didn’t want to complain about the pain because
he didn’t want to be a nuisance. “That’s just Cooper,” explains
Pam. “He’s so strong and a Àghter. He was just determined to
get better.”
HOPES
&
DREAMS
P10
In spite of the circumstances, Pam says the staff made a
difÀcult situation as good as it could possibly get. “Everyone
was so warm and welcoming. Even though we had just met
these people they felt like family. In fact, there were family
members we forgot to call because we had such a support
system there.”
There’s a genuine compassion felt by the trauma staff
towards the families, who begin the day just like any other,
and often end up in with a child Àghting for his or her life.
But as Dr. Acosta explains, when a patient Àrst arrives
sometimes even the most seasoned doctors and nurses have
to force themselves to take a step back. “Being a father
myself, when a trauma patient is on their way in, and they
describe someone who’s like one of my own children, it’s
always at the back of my mind. But you have to take the
initial emotion out of it and be as objective as possible and
just focus on the patient’s injuries.”
“I experienced it firsthand and can
tell you that every step is flawless.
And to have the final product be
this amazing hospital — it was
something else.”
Justin still struggles with the guilt, saying the experience
has changed him as a father. But time is healing his wounds
too. “Those kids have been hunting and riding horses with
me since they were 3. It’s crazy all the things you worry
about with your kids. You take precautions when you’re
horseshoeing — with the cattle. And it’s the Ranger going at
a complete stop that gets him.”
It’s a feeling echoed by most parents whose children end up
in the Trauma Center. In hindsight, there’s something they
wish they had done differently. And just like with the Cox
family, sometimes things go horribly wrong when loving
parents are doing just that; loving their kids. “I’m glad my
kids have these life experiences,” expresses Pam. “I love that
Justin is so involved in their lives and wants to take them
with him when he goes. Not every dad is like that.”
But when the unthinkable happens, they know children are
in good hands. “I’m just one small part of the emergency
medical system,” says Justin. “I experienced it Àrsthand and
can tell you that every step is Áawless. And to have the Ànal
product be this amazing hospital — it was something else.”
It’s hard to tell if Cooper doesn’t recall much of what
happened that morning, or if he simply chooses not to
talk about it. He remembers the Ranger tipping over on
him, wanting to go to sleep as his dad carried him up the
mountain and being strapped down in the chopper. And after
that, “there were a bunch of doctors doing a lot of stuff to
me.” When asked how the experience has changed him he
merely answers, “I don’t have those bruises anymore.”
It may have changed him more than he understands or
admits, at least in the beginning. When they returned home
is when the nightmares started, and the confession to his
mom that he thought he was going to die. As Cooper healed
physically, the emotional healing was just beginning.
See Cooper
Cooper’ss video at www.TheNeedIsNowPCH.com
www TheNeedIsNowPCH com or visit the
“Cooper’s Cowboys” webpage at www.phoenixchildrens.com/champions.
Initially, Pam says she wasn’t sure the family would get
past the horriÀc memories of that morning. “Somehow,
miraculously you do get through it. The sun comes up every
morning and you realize that it’s going to be OK.”
P11
HOPES
&
DREAMS
EMERGENCY AND TRAUMA
HOPES
&
DREAMS
P12
When Every Second Counts
Emergency and Trauma Care at
Phoenix Children’s
Spend just a few hours at the Phoenix
Children’s Hospital Emergency
Department and Level 1 Pediatric
Trauma Center and you’ll realize how
shockingly similar it is to a television
medical drama.
Worried parents with sick and injured children
and teens arrive all day and throughout the
night. Sore throats that won’t go away. A broken
bone while jumping on a trampoline. A toddler
who swallowed a marble. Migraines. Children
suffering complications from a chronic illness.
Many walk in, but nearly 40 percent are brought in by
ambulance or helicopter with more serious injuries or
illnesses: The car crashes, accidental shootings, traumatic
brain injuries, drownings, undiagnosed heart conditions
and severe asthma attacks.
P13
HOPES
&
DREAMS
EMERGENCY AND TRAUMA
There’s no “downtime” here. Seldom is there a room that isn’t occupied. And
only on rare occasions are they not awaiting the transport of a new patient. Many
are brought to Phoenix Children’s directly from the scene of injury, while some
are transferred from other hospitals within Maricopa County, or rural hospitals
around the state. Many are Áown in from California, Utah and New Mexico.
And there’s a reason they all come here.
“We take care of children every day,” explains Dr. David Notrica, trauma medical
director. “And we take care of them like they’re children – not adults. We take
care of them like they’re our own children.”
Across the U.S., about 4 million kids visit emergency departments with injuries
each year, and nearly 12,000 of them will die as a result of their injures.
Traumatic injuries kill more children between the ages of 1 and 17 than any other
cause – more kids than cancer, congenital heart disease, metabolic disorders and
respiratory illnesses combined.
When Phoenix Children’s moved to its own freestanding facility in 2002, it
allowed for the formation of the Hospital’s Emergency Department. But there was
still a clear need for specialized pediatric trauma care in our state. The Hospital
went through the rigorous process of creating what was the Àrst – and still the
state’s only – American College of Surgeons veriÀed Level 1 Pediatric Trauma
Center that opened in 2008.
The difference in care between pediatric and adult trauma centers is signiÀcant.
Take the case of spleen injuries. Removal of a shattered spleen is often the
recommended treatment for adults. But more than 95 percent of children can
be treated successfully without surgery. Several studies have shown that when
children are treated in adult trauma centers, they’re eight times more likely to
have their spleen removed than when they’re treated in pediatric trauma centers.
“Children have better ability to heal from certain types of injuries,” Dr. Notrica
explains. “We use their abilities to heal to operate less.”
Even the more routine case of a broken bone is treated differently. If a growth
plate on a child’s bone is injured, our pediatric orthopaedic surgeons minimize
trauma to that growth plate so the leg or arm can continue to grow at the same
rate as the other.
Having an entire staff trained in pediatrics is essential.
Kids have different reactions to drugs, and their injuries
are less likely to show up on X-rays. Rehabilitation and
recovery from injuries are different for children as well.
Even the way that staff is trained to communicate with
children is important. “Kids often can’t describe pain the
same way an adult does, so we talk to kids like they’re
kids,” adds Dr. Notrica.
HOPES
&
DREAMS
P14
So how does all of this translate to better outcomes?
Studies show that children cared for at a pediatric
trauma center have lower mortality rates, shorter lengths
of stay and even lower charges than children cared for
at adult trauma centers. And at Phoenix Children’s, the
mortality rate is half the average of children’s hospitals
nationwide – at just 0.6 percent.
“Less than one percent of our patients actually die as a result of their injuries,”
explains Melissa Harte, director of the Emergency Department and Trauma Center.
“That tells us that we are providing exceptional care to our patients and getting
them home and back to their families as soon as possible.”
But as Dr. Notrica adds, mortality rates don’t tell the whole story. “Mortality rate
is a good marker, but the reality is that many more children are injured than are
killed. What we’re really proud of is how well we take care of the injured kids, and
how well they do once they leave.”
Today, the Trauma Center makes up about 10 percent of the Emergency
Department’s volume. The center added to what was already an increasingly
congested department. The population explosion that occurred in metro Phoenix
since the Emergency Department opened in 2002 had already led to an exponential
increase in patient visits.
Today, 65,000 kids come through the doors of the
Phoenix Children’s Hospital Emergency Department
and Trauma Center annually – in a space designed to
accommodate just 22,000.
That number is expected to rise to 85,000 within the next Àve years, partly as a
result of the Hospital’s alliance with St. Joseph’s Hospital and Medical Center. It
was thought initially that the alliance would add an additional 2,000 emergency
and trauma patients each year. But by August 2011, the trauma volume alone had
increased 86 percent over August 2010.
According to Dr. David Bank, emergency medicine physician and medical
director of Phoenix Children’s Medical Group, it’s not unusual for 300 patients to
be treated in a single day during the winter months when there is an increase in
respiratory viruses. If current projections are on target, daily visits will reach 500550 within the next Àve years.
On busy days, Harte says, “we have to strategize on how not to turn a patient
away.” It’s something the staff avoids at all cost, and a situation that isn’t hindered
by the number of staff members prepared to take care of patients, but rather
enough space to accommodate them. They’ve managed to absorb the high daily
numbers, but in cramped quarters and conditions that are less than ideal for
patients and families during the busiest times of the year.
P15
HOPES
&
DREAMS
EMERGENCY AND TRAUMA
One of the most troublesome constraints is the inability to care for multiple patient
traumas. With only four trauma/resuscitation bays, when several children are
injured simultaneously (which is often the case in car collisions) the Hospital is
able to take only some of them. “Paramedics have to make the decision as to which
children will come here, and which ones will need to go to another facility. That’s
not the type of decision they should have to make,” says Dr. Notrica.
And the stakes are even higher when roughly 13 percent of all patients treated in
the Emergency Department will be admitted – accounting for about half of the
Hospital’s total admissions. Turning a patient away means they will be managed
at other hospitals that may lack physicians trained in pediatrics – and in a wide
variety of specialties and subspecialties.
“We want every sick kid to come here and get an expert
set of eyes on them because we’re able to care for even
the most complex cases. We offer the very highest level
of care kids can get, and we need to make sure we can
accommodate all of them with efÀcient, quality and
customer-friendly care,” says Dr. Bank.
The Phoenix Children’s Hospital Foundation recently announced “The Need is
Now” campaign to build the new Emergency Department and Trauma Center –
an expansion that will nearly triple the number of beds and provide nine trauma/
resuscitation bays, enabling the team to treat multiple traumas simultaneously.
Geographically, it will place the trauma bays closer to the helipad, operating
rooms, diagnostic imaging and Pediatric Intensive Care Unit – all critical when
every second counts. It will also improve the overall patient experience with
shorter wait times and more privacy. And most importantly, the expansion will
allow emergency and trauma physicians to meet a growing demand.
“If we don’t build a new emergency department and trauma center it will limit
children’s access to timely care that’s needed in emergency situations,” explains
Dr. Bank. “Because of the enormous growth we’ve already experienced, and will
continue to experience, this expansion is mandatory not just for the Hospital, but
for the community. Without it, there will be more demand than there is space to
take care of these sick kids.”
HOPES
&
DREAMS
P16
The Need is Now
The Campaign to Build the New Phoenix Children’s
Emergency Department and Level 1 Pediatric Trauma Center.
BEFORE EXPANSION
AFTER EXPANSION
Number of Beds
23
75
Number of patients ED built to accommodate annually
22,000
85,000+
Approximate Daily Volume During Peak Winter Months
300
500-550
Trauma/Resuscitation Bays/Critical Care Rooms
4
9
www.TheNeedIsNowPCH.com
P17
HOPES
&
DREAMS
DOCTALK
DOCTALK
Dr. Luis Argueso’s father and grandfather both started medical
school but never Ànished – eventually choosing other career
paths. Third time was the charm in this family. Dr. Argueso says
he chose urology because he wanted to be a surgeon, but favored
a lifestyle that would afford him more time with his family. The
rest of his career path was happenstance. I’ll let him explain.
SO WHAT YOU’RE DOING NOW IS A FORTUNATE FLUKE?
I wanted to go back to Puerto Rico and practice and ended up
staying here. I was hoping I’d get rejected [for the pediatric
fellowship at Mayo Clinic] but I got accepted. Back then I didn’t
view myself as someone who could deal well with families. My
life has always been a little backwards. I just go with the Áow.
But it all worked out because I love what I do.
LAST YEAR, UROLOGY WAS RANKED HIGHER IN THE
U.S. NEWS AND WORLD REPORT THAN ANY OTHER
SPECIALTY AT PHOENIX CHILDREN’S. DID YOU RUB IT
IN A LITTLE IN THE DOCTOR’S LOUNGE? [Laughs] No.
WHAT ARE YOU DOING THAT MAKES YOUR GROUP
“THE BEST OF BEST”? The complexity of cases, the fact that
we offer the whole package and volume. We have the largest
pediatric urology practice in the Southwest. Nationwide I
believe only two are larger. Reputation has something to do with
it too. We are totally committed to service and focus completely
on our kids and moms.
WHAT IS THE MOST COMMON CONDITION YOU TREAT?
It varies – a lot of congenital anomalies. What we do on boys
is very different than what we do on girls. These problems are
very common, but aren’t always talked about because it’s a very
private area.
THAT HAS TO BE HARD ON KIDS. Yes, it can be very
embarrassing for them, even to be examined. But the best way
to deal with them is to be honest, and tell them that whatever it
is, it can always be Àxed.
ALWAYS? Yes. It’s a Àeld that has happy endings.
IF NOT A DOCTOR, WHAT WOULD YOU BE? A pilot. That’s
what I wanted to be all my life. Medicine wasn’t my Àrst choice,
but I graduated in 1974 during the oil embargo and they were
Àring pilots. But as of October of last year I have my pilot’s
license. I do my best thinking in the air (photo 1).
with
Luis Argueso, MD: Co-Division Chief, Urology
NOT IN THE OPERATING ROOM? That’s routine. People
don’t realize that most of the work is done before you even
get in the operating room.
WHAT WAS YOUR FIRST JOB? I was 10 and worked with
a family member who owned a shoe store. He paid me 25
cents an hour. I wasn’t very good. Most of the clients were
women. They would try on so many and never buy. You
know how women can be with shoes.
YES, I DO. SPEAKING OF WOMEN, HOW DID YOU
MEET YOUR WIFE? My best friend married her best
friend, but we never met until the wedding. I asked [the
bride] if she had any friends. She said she had a tall
bridesmaid and short one. I met the short one and it was
over. Never even met the tall one (photo 2).
WHAT WAS IT LIKE GROWING UP IN PUERTO RICO?
Fun. It’s totally different there because it’s a tribal culture.
Every event is a big deal with a lot of family.
TELL ME ABOUT YOUR FAMILY. My wife is Gloria. My
son Luis Antonio is 27, and my daughter Michelle Marie
is 24. And of course, the love of my life, my dog Karina
(photo 3).
YOU MENTION “MOMS” A LOT. WHAT ABOUT DADS?
I deal mostly with moms. In my judgment, moms are better
equipped to deal with the most troubling things. When
something goes wrong, someone in the family has to keep it
together and it’s usually the mom. They never give up.
DO YOU HAVE ANY QUIRKS? [He thinks for a moment,
then puts me on the phone with Mrs. Argueso, who answers
the following without hesitating] He’s a homebody. He’s
a perfectionist. Some people give up. He never does. He
always has to be using his brain. He eats with his Àngers
sometimes. And he’s very messy, and doesn’t want anyone
touching his mess.
IS THERE ANYTHING YOU REFUSE TO DO?
Be evasive. If you ask me a question I’m going to tell you
how I feel.
Dr. Argueso attended medical school at the University of
Puerto Rico School of Medicine. He completed his surgical
internship and urology residency at the Willford Hall
United States Air Force Medical Center, and his pediatric
urology fellowship at the Mayo Clinic Graduate School of
Medicine, where he serves as an instructor.
THE DOG IS THE LOVE OF YOUR LIFE? [Laughs] I
wouldn’t be here without my wife. But everyone knows that
the dog is the one who will always greet you at the door
with their tail wagging (photo 4).
WHAT’S SOMETHING YOU’VE LEARNED FROM YOUR
PATIENTS? To never give up.
FROM YOUR PARENTS? Integrity. Everything. They
believed in me. I thought I was average and they thought I
was special.
WHAT DO YOU ADMIRE MOST IN SOMEONE?
Anyone who struggles and succeeds.
WHAT’S THE MOST CHALLENGING ASPECT OF YOUR
CAREER? Not being able to please every mom. You have
to be honest and sometimes they don’t want to hear it.
P19
HOPES
&
DREAMS
THE FACE OF
PHILANTHROPY
A-List Philanthropist Dan Harkins:
When Dwight “Red” Harkins left Cincinnati in 1931, he was headed for
Hollywood on his Harley Davidson, determined to land a role in the exciting new
world of talking pictures. But by the time he made it to Arizona he was almost
penniless, and with a new dream: To open his own movie house. He did just that
in 1933, opening The State Theatre in Tempe. He was just 18 and it was at the
height of the Great Depression.
His son, Dan Harkins, wasn’t much older when he took the helm at age 21 after
his dad passed away in 1974. It’s safe to say that the movies were already in Dan
Harkins’ blood. He had not only worked every job in his father’s Àve theatres –
from janitor to projectionist – he was actually raised in one. Over the next three
decades Dan steadily increased the number of screens. Today, Harkins Theatres
is the sixth largest theater chain in North America.
Harkins will celebrate 80 years of entertainment next year. And they will also
commemorate decades of giving back to the community. “This is something we
have been dedicated to from the very beginning. It’s always been in our DNA,”
says Harkins, whose dad would hold telethons for cerebral palsy starting in the
1940s. “It makes good social sense. If the community isn’t thriving, then we aren’t
going to survive. But more than that, it just feels good to do it.”
The Harkins Theatres $1 million “Feel Good Partnership of the Year” with
Phoenix Children’s is where the company dedicates the majority of their
philanthropic energy and resources. Dan says partnering with the Hospital was an
easy decision to make. “We chose Phoenix Children’s because their involvement
in the community is much like ours. It’s grassroots and homegrown,” he explains.
“But no one needs to go to the movies. But many children and families do need
Phoenix Children’s Hospital and we want to help make a difference in their lives.”
CASTING CALL:
Phoenix Children’s Hospital is currently casting for valuable corporate partners.
To learn more call (602) 546-GIVE (4483) or email [email protected].
HOPES
&
DREAMS
P20
On Location at Phoenix Children’s
Oftentimes, their involvement with Phoenix Children’s is personal. Many
members of the Harkins’ staff have had their own experiences with the
Hospital. And so have many of his movie patrons. In fact, Dan considers
moviegoers the co-stars in the partnership. “If the fans didn’t come to our
theaters and buy the popcorn and the Harkins loyalty t-shirt, we wouldn’t
have the resources to pass along to the Hospital,” says Dan. “When
moviegoers see the Hospital’s new patient tower they should be proud that
they contributed to it too.”
Harkins says Phoenix Children’s isn’t the only beneÀciary in their
relationship with Phoenix Children’s, something he is reminded of when
his staff visits the Hospital to pass out goodies and visit with patients.
“When we interact with the patients, we see Àrsthand the great work being
done at the Hospital and how incredible the patients and families are.
They are so positive, so welcoming and so strong. They really inspire us,
and give us so much more than we can ever give them.”
Just as Harkins has grown over the years, so has the Hospital. And Dan
encourages other companies to do what they can to give back. “People
can help out individually, but a large corporation with several hundred
employees can make a tremendous difference,” he says. “When I tour
this Hospital and see the nurses, the volunteers, the social workers, the
teachers, it’s a very heartwarming experience. But it’s also a reminder
that it takes more than just doctors to cure patients. It’s a huge group
effort and I’m happy to be a small part of it.”
Images: Red Harkins at the College Theatre, circa 1940 • State Theatre
in Tempe, circa 1933. • A patient walks the red carpet at a special
screening for the Hospital. • Patients make their own “Walk of Fame”
stars at a Harkins event. • College Theatre on Mill Ave. (today’s Valley
Art), circa 1940. • Dan Harkins at the movies. • Dan Harkins on Wallace
and Ladmo, 1988. • Dan visits a patient at Phoenix Children’s Hospital.
LIGHTS, CAMERA, ACTION!
5
Number of theatres when Dan Harkins took
the helm
427
Number of screens now, each showing a
Phoenix Children’s advertisement.
1998
The year Dan was awarded the Arizona
Business Leadership award for outstanding
leadership and corporate growth
5,800
Number of Harkins “Admit One” passes
given to the Hospital each year
4
Times each year that Harkins Theatres
gives Phoenix Children’s use of their
auditoriums for fundraising events and
special screenings for patients and families
1
Dollar amount given to Phoenix Children’s
from the sale of every Harkins loyalty
t-shirt
70,000
The approximate dollar amount the above
will generate this year in support of the
Hospital’s Center for Cancer and Blood
Disorders.
P21
HOPES
&
DREAMS
A COMMUNITY THAT CARES
HAVING A BALL
The location was The Phoenician, but the
destination was St. Barts during the 19th Annual Beach Ball gala in
March. Chaired by Jennifer Moser, Maja Langbein and Stacey Boltz, the sold out event raised $850,000 in support of the
expansion of the Hospital’s Emergency Department and Level 1 Pediatric Trauma Center. Drs. Juan M. Acosta, Jae-O Bae,
Michael Dimler, J. Craig Egan, Kathleen Graziano, Leigh C. McGill, Lisa E. McMahon, David M. Notrica and Dorothy H.
Rowe – all of Pediatric Surgeons of Phoenix – were honored with the Dr. Herbert J. and Julie Louis “Spirit of Hope” award
for their collective leadership level gift made to “The Need is Now” Emergency Department expansion campaign. Thank you
to all of our volunteers and sponsors, including this year’s Title Sponsor, University of Phoenix/Apollo Group; Silent Auction
Sponsor, U.S. Airways; Life Saver Sponsors, Cox Communications, Ensemble DevMan of Arizona and Valley Anesthesiology
Consultants; and Travel Sponsors, Kimpton and Starwood. And a special thanks to Clear Channel.
LEADERS MAKING A
DIFFERENCE
The Leadership Circle Luncheon in
April featured dynamic presentations
from six grant Ànalists to the largest
audience ever for this signature
annual event. Growth continues to
characterize this diverse group of friends and community leaders who
each give $1,000 or more annually, pool their donations, then vote at
the luncheon to allocate funds among grant requests that beneÀt various
areas and departments around the Hospital. Since 2010, Leadership Circle
membership has more than doubled, with nearly $400,000 raised this year
from a record number of 226 Leadership Circle members.
IT’S A DOG’S LIFE
T 5th Annual Dine
The
With Your Dog event
W
hheld in April at the
PERA Club raised
P
more than $47,000 in
m
support of the Hospital’s
su
Animal-Assisted Therapy
A
Program.
Chaired by
Pr
ro
Debbie Gaby and Deborah
De
D
Bateman, our two- and
Bate
four-legged guests enjoyed
four
a ggourmet meal, silent
auction and canine
auc
couture fashion show.
co
Thanks to Title Sponsor,
Th
PetSmart,
and Top
P
Sponsors,
National Bank
S
of
o Arizona and Alta
Vista
Veterinary Clinic.
V
HOPES
&
DREAMS
P22
HEARTS IN
THE RIGHT
PLACE
The 2011 We
Got HEART!
employee giving
campaign set a record for both participation
and dollars raised, with contributions made to
the Hospital totaling $455,000. Nearly 1,200
employees and contractors supported the
campaign. Since 2005, Hospital employees
have donated more than $1.7 million to
Phoenix Children’s.
ABC15 TELETHON
Phoenix Children’s teamed up with
ABC15 for a one-day telethon in
April, raising more than $158,000
for the Hospital. The station’s
on-air personalities broadcasted
live throughout the day from the
Hospital, interviewing patients,
families, staff, community
supporters and special guests. For viewers who
h called
ll d iin
to become Monthly Miracle Makers (pledging at least $15 per month) a quilt
was delivered to a hospitalized patient in their name. Sponsors and companies
presenting checks on-air included: Desert Schools Federal Credit Union, Jasper
Air, Sanderson Ford, Zerorez Carpet Cleaning, Arizona Central Credit Union,
Art of Merlot, Carl’s Jr., First Credit Union, IHOP, McLane Sunwest, Sagicor
Life Insurance Company, Scripps, Sleep America, Vemma and Walgreens.
PARA LOS NIÑOS
P
R
Raising
more than $315,000,
tthe 4th Annual Para Los Niños
Spanish Language Radiothon was
S
hheld in November. Hosted by Jose
1106.9/107.1FM & La TriColor
103.5FM, the event also included
10
a one-day telethon hosted by Telemundo39.
RUNNING THE GOOD RACE
Our 98 Miracles in Motion runners
(ages 13 to 67) showed they have
heart and stamina, running in the P.F.
Chang’s Rock ‘n’ Roll Marathon and
Half Marathon in January. They trained with the help
of our experts, running in honor of special patients
who were at the race to cheer them on. The runners
eeach raised more than $1,500, with a grand total of
nearly $140,000. Training begins again in August.
If you’re interested in joining the Miracles in Motion
Team visit www.PCHMiraclesinMotion.org or email
T
[email protected].
I’LL RAISE YOU $50,000
I’
T
That’s
what happened at the 6th Annual
Children’s
Fight for Life Casino Night held
C
in November at the Scottsdale Resort and
Conference
Center. All funds beneÀted the
C
Hospital’s
Center for Cancer and Blood
H
Disorders.
D
MUSIC TO OUR EARS
The weeklong McDowell Mountain Music
Festival held in April at The Compound Grill in
Scottsdale beneÀted Phoenix Children’s Hospital
and Ear Candy. Along with 15 bands from across
the country, two of the Hospital’s own patients,
and aspiring musicians, performed: 18-year-olds
Ben Hu and Richard Owens.
A TASTE FOR GIVING BACK
Held in April at the Scottsdale Waterfront, the onenight extravaganza, “The Original Taste” raised
funds for Phoenix Children’s Hospital. Hosted by
members of Executive Council 70, more than 40 of
the Valley’s best restaurants provided the fare, with
70 different wines and spirits poured.
CH
CHUCKLES
FOR
CHARITY
CH
r
It w
was a night of fun and
philanthropy
when supporters
ph
of the Jack Morton
Foundation
raised $8,600
Fo
for
fo neuroblastoma research.
The
T inaugural Comedians
for
f a Cure event was held at
Stand
Up Live in Phoenix.
S
WHERE THE TREE TOPS
GLISTEN
M
Money
may not grow on trees, but
dduring the inaugural Festival of
Trees, they helped raise money for the
T
Hospital. Twenty-one trees generously
H
ddonated by Sam’s Club were decorated
bby local interior designers, put on
ddisplay at the Arizona Biltmore, and
auctioned off to the highest bidders. A special thanks to the Arizona
Biltmore, Phoenix Architecture and the designers who donated their
time and talent.
CASHING OUT
Raising nearly $5,000 for The Emily Center Family Health Library, the
star-studded “Aces and Bases” poker tournament was held in March
at the DC Ranch Homestead Community Center, and hosted by Tony
Prutting and Kristoffer Marshall. Celebrities included country singer
and daughter of Clint Black, Chelsea Bain; former Arizona Cardinal
Kwammie Lassiter; and Grammy award winner Marvin “Young MC”
Young of “Just Bust a Move” fame. Prutting and Marshall also hosted a
Texas Hold Em’ Poker Tournament in October at the Windgate Ranch
Community Center that raised an additional $5,000 for the Hospital.
P23
HOPES
&
DREAMS
A COMMUNITY THAT CARES
STUDENTS WALK FOR BRAIN TUMOR RESEARCH
Students Supporting Brain Tumor Research is the largest student run
non-proÀt in Arizona. Founded in 2002 after three students from the
Paradise Valley School District were diagnosed with and ultimately
succumbed to brain tumors, the organization has now raised more
than $1.5 million in support of brain tumor research, with a portion
of the proceeds beneÀting Phoenix Children’s. More than 4,000
students participated in this year’s walk held at Saguaro High School
that raised $50,000.
TAKING STEPS TO FIGHT
CHILD ABUSE
TAKING OUR PATIENTS
UNDER THEIR WINGS
The community came together in
April for the 3rd Annual Children’s
March on Child Abuse at the
Phoenix Zoo that raised nearly
$9,000. The funds will beneÀt
child abuse prevention programs
at Phoenix Children’s that are
working to prevent alarming child
abuse statistics. According to the
Arizona Department of Health,
approximately one in four girls
and one in six boys in our state
will be sexually abused by the age of 18. In 2010, 70 Arizona
children died from child abuse, and last year, Phoenix Children’s
made 680 reports to Child Protective Services.
More than 1,000 guests arrived at
Scottsdale AirCenter’s luxury private
hangar in April with their bags packed,
hoping they’d be the winners of the 4th
Annual Phoenix Suitcase Party. The
winners departed that night by private jet
to Sonoma Valley in California, where
they enjoyed Àve-star accommodations
and private winery tours. The event was
organized by the Active 20-30 Club of
Phoenix and hosted by Arizona Cardinals
player Beanie Wells. Guests enjoyed hors
d’oeuvres, cocktails, dancing and live
entertainment. Another lucky couple won
an opulent weekend stay in Sedona.
PUTTING for PATIENTS
THE 13TH ANNUAL PCH GOLF TOURNAMENT
More than $310,000 was raised during the Hospital’s signature golf
tournament held in November. More than 250 golfers made the cut at Troon North Golf Club,
and enjoyed the 19th Hole after-party and awards ceremony that was emceed by Matthew Blades
of Mix 96.9. Thank you to Top Sponsors: InÀniti of Scottsdale, Goettl Air Conditioning, CB
Richard Ellis, Henry Pope Foundation, Preferred Medical Claim Solutions and Delta DiversiÀed.
Troo
Tr
oonn Go
oo
Golf
lff ’ss “Hi
Hitt th
thee Gr
Gree
een”
ee
n
n”
promotion raised an additional
$20,000 for Phoenix Children’s.
DESERT SCHOOLS FEDERAL CREDIT UNION
GOLF
G
TOURNAMENT
T annual tournament held at Encanterra Golf Club raised a record
This
$285,000.
Arizona Cardinal, Larry Fitzgerald, greeted golfers and a
$
very
surprised patient, Jensen, who spoke at the tournament. Valley
v
credit
unions raise funds for Phoenix Children’s year round, the majority
c
beneÀ
ting the Hospital’s 1 Darn Cool School. In 2011, Credit Unions for
b
Kids
K raised a grand slam $460,000.
HOPES
&
DREAMS
P24
T
THE
MOST IMPORTANT
MEAL
M
OF THE DAY
We all know it’s breakfast –
especially when it’s IHOP’s
National Pancake Day. The annual event was held in
March at 32 Valley IHOP locations. Diners were given
free pancakes and asked to make a donation to Phoenix
Children’s. In Phoenix alone, the event raised more than
$56,000. Nationwide, more than 4 million Áapjacks were
given away.
HAIRCUTS FOR KIDS
During Midwestern University’s 13th
Annual Cuts for Kids, their campus
A
bbecame the Valley’s largest hair
ssalon. With 500 guests in attendance,
the March event raised $3,500 for
th
the Hospital’s 1 Darn Cool School.
th
Professional hairstylists cut 1,900
Pr
inches of hair free of charge, with many
inc
donating their tresses to Locks of Love, an organization
that provides wigs for children with medical hair loss.
REV UP YOUR ENGINES
The Sands Chevrolet All-American Car Show in
Surprise raised $20,000 for the Hospital in March during
their annual event with food, music, rafÁes and prizes
that included a four-day trip to the Bahamas.
THAT’S AMORE
It was the second year that Peter Piper
Pizza sold calendars with artwork
created by our patients, raising $10,000
as part of the Hospital’s Art Project
that beneÀts the Center for Cancer and
Blood Disorders. Look for the 2013
calendar that will be available at Peter
Piper locations beginning August 1.
PROMOTIONS FOR OUR PATIENTS
The Platinum Homes “Home of Distinction” raised
more than $21,000 for Phoenix Children’s, including a
donated piano that was auctioned off at the Beach Ball
gala. Ameripark and Macerich teamed up in December,
donating a portion of their valet parking proceeds to the
Hospital, raising $15,000. REEis donated their $99 January
service calls to Phoenix Children’s, resulting in a more
than $7,000 donation. The Elite Team at W.J. Bradley
Mortgage pledged $75 per closing, resulting in a $10,000
donation. Kind Healthy Snacks will make a donation
of $7,000 to the Hospital’s 1 Darn Cool School as part
of their “Do the Kind Thing” initiative. LMI Solutions
donated $5,000 to Phoenix Children’s Hospital. The
Scottsdale Jean Company held a private grand opening
event in March, raising $2,300 for the Hospital. Two Gals
Event Planning raised $1,150 for Phoenix Children’s
during their February “Inaugural Cupid’s Ride”.
Other Golf Tournaments Benefiting Phoenix Children’s
The Kiewit Charity Golf Classic held in March at the ASU Karsten Golf Course raised
$67,000 for the Hospital’s Center for Cancer and Blood Disorders, Animal-Assisted
Therapy Program and Emily Center Family Health Library. The 10th Annual British
Airways Open Golf Tournament held in December at Troon North Golf Club raised
more than $37,000 for the Hospital’s Level 1 Pediatric Trauma Center. The 23rd Annual
City of Phoenix Pat Manion Golf Tournament raised $33,000. The Inaugural Avnet
Golf Tournament held in November at the Talking Stick Resort and Golf Club raised
more than $21,000. Avnet also recognized Kevin Cochran and associates Joel Malmanger,
Natalie Larsen, Jim Glenn, Alison Harris and Marta Williams for their efforts to help
the Hospital with an additional grant award of $4,200. The Ironwoods Lady Niners Charity Invitational Golf
Tournament held at the Ironwood Golf Club raised $9,000 for the Hospital’s Child Life Program. They also collected
more than 1,000 stuffed animals for our patients. The Kenneth A. Spinato Foundation Inaugural Spinato’s Golf
Classic held in November raised $7,000. The Padre Murphy’s Golf Tournament held at the 500 Club Golf Course
also raised nearly $7,000 for Phoenix Children’s.
P25
HOPES
&
DREAMS
OTHER WAYS YOU CAN HELP
BECOME A PHOENIX CHILDREN’S
CHAMPION
Anyone can easily help our patients and families with
our new personal fundraising pages. Whether you’re
celebrating a birthday or wedding, running a race, or
even want to create your own virtual lemonade stand,
just build your page and ask friends, family, classmates,
neighbors and co-workers to join your cause.
Visit www.phoenixchildrens.com/champions.
WILL POWER
We know our patients have it.
W
You can too by including Phoenix
Y
Children’s within your overall estate
C
aand Ànancial plans. Through planned
ggiving we can help even those with
modest means Ànd ways to make
m
charitable gifts while enjoying Ànancial
ch
beneÀts. Call (602) 546-2671 or email
be
[email protected].
ak
LOOK FOR THE
CHILDREN’S
MIRACLE
NETWORK
BALLOONS
HELP PCH WHEN YOU
HELP UNCLE SAM
You can receive a dollarfor-dollar tax credit on your
Arizona tax return when you
make a donation to Phoenix
Children’s – up to $200 for
those Àling individually and
$400 Àling jointly. This credit
ccan be taken in addition to the
Arizona education credit.
A
&
DREAMS 26
Families of Phoenix Children’s are often our Hospital’s
most important fundraising allies. If you are a grateful
family and would like to learn more about how you can
stay involved with the Hospital call (602) 546-2611 or
email [email protected].
FORMER PATIENTS CAN BE PALs
The Patient and Family Alumni Leadership
Program (PALs) is comprised of former patients
of Phoenix Children’s who raise funds to provide
hospital-wide grants that promote family-centered care.
Call (602) 546-2673 or email
[email protected].
CARS FOR KIDS
Children’s Miracle
Network (CMN) partners
raise funds for Phoenix
Children’s year round,
often one dollar at a time
through balloon icon
sales. Look for them at
Love’s Travel Stops and Country Stores in August and
September, and Valero stores in September and October.
HOPES
GRATEFUL FAMILIES
FAMIL
LIES
GIVE BACK
Phoenix Children’s accepts donations of cars, trucks,
boats, RVs, motorcycles, farm equipment and more. Pickup is free, cars need not be running, and the donation
is tax-deductible. Visit www.phoenixchildrens.com/
donatecar or call (866) 925-4483.
A WORK OF HEART
The Phoenix Children’s Hospital Art Project is the
longest-running fundraiser beneÀting our Center for
Cancer and Blood Disorders. Patients create holiday
cards, greeting cards and artwork that can be purchased
by individuals and organizations. Be sure to look for our
holiday cards at all Valley Safeway locations beginning
November 1. To view or purchase cards visit
www.pchkidsart.com.
SAVE THE DATE
MIRACLE TREAT DAY
TORCH RELAY - MILES FOR MIRACLES
July 26 at all Valley Dairy Queen locations
October 12 at JW Marriott Desert Ridge Resort
Proceeds from all Blizzard sales will beneÀt
Phoenix Children’s.
This national fundraising event comes to Phoenix
in October.
DENNY’S CAMPAIGN FOR PHOENIX CHILDREN’S
Walk, run or bike for our patients by registering at
www.torch-relay.org.
June 28 to July 26 at all Valley locations
Support our Center for Cancer and Blood Disorders when
“America’s Diner” hosts a month-long icon campaign.
7TH ANNUAL CASINO NIGHT
KTAR GIVEATHON
All proceeds will beneÀt the Hospital’s Center for
Cancer and Blood Disorders.
September 12 and 13
November 3 at the Scottsdale Resort
and Conference Center
Listen to KTAR and call in
to support our patients and
families as News-Talk 92.3
KTAR and Arizona Sports
620 broadcast live from
Phoenix Children’s Hospital.
Visit www.childrensfightforlife.com
MIRACLE JEANS DAY
Visit www.pchgolf.com for information
on sponsorship opportunities or to
register your foursome.
September 12
It’s time for your ofÀce to “go casual for kids” with
employees making a donation to Children’s Miracle
Network to wear denim to work. All local proceeds
will beneÀt Phoenix Children’s.
14TH ANNUAL PCH GOLF
TOURNAMENT
November 16 at Troon North Golf Club
It’s the Hospital’s signature golf
tournament.
FESTIVAL OF TREES
November/December
at the Arizona Biltmore
Learn how your organization can be part
of this national fundraising event and email
[email protected].
Come peruse beautiful
holiday trees decorated
by local interior designers,
then bid on your favorite
and have it delivered to
yyour home just in time for
tthe holidays.
MOON VALLEY GRASSHOPPER BRIDGE 5K
September 29 at Corral Gables and 7th Avenue
Since 2006, this race has raised more than $73,000
for Phoenix Children’s.
To participate visit www.mvgrasshopperbridge5k.com.
IGNITE HOPE CANDLELIGHT WALK
For more information on sponsoring
your own event, or volunteering at one,
call (602) 546-4483.
December 8
Join us for this very special inaugural walk
that will include a stop at the Hospital.
Call (602) 546-5076 or email
[email protected]
BEACH BALL 2013
March 2 at The Phoenician
Save the date for our signature
gala where we will celebrate two
decades of Beach Ball. Guests will
be transported to Barcelona, and
help raise funds for the Phoenix
Children’s Heart Center.
C
P27
HOPES
&
DREAMS
2929 E. Camelback Road, Suite 122 • Phoenix, AZ 85016
PHOENIX CHILDREN’S
HOSPITAL MAIN CAMPUS
1919 East Thomas Road, Phoenix, AZ 85016
(602) 933-1000 | (888) 908-KIDS (5437)
www.phoenixchildrens.com
SPECIALTY & URGENT CARE CENTER EAST VALLEY
5131 E. Southern Ave., Mesa, AZ 85206
(480) 833-5437
SPECIALTY & URGENT CARE CENTER NORTHWEST VALLEY
20325 N. 51st Ave., Ste. 116, Glendale, AZ 85308
(623) 972-5437
P SPECIALTY AND URGENT CARE
CENTER - SCOTTSDALE
6990 E. Shea Blvd., Scottsdale, AZ 85254
(480) 922-5437
P PHOENIX CHILDREN’S -
YUMA CENTER SPECIALTY CARE
1501 W. 24th St., Suite 203, Yuma, AZ 85364
(855) 372-0664
HELP HEAL A CHILD TODAY
(602) 546-GIVE (4483)
www.phoenixchildrens.com/ways-of-giving
facebook.com/FriendsofPCH
2929 E. Camelback Rd., Ste 122
Phoenix, Arizona 85016