Sponsorship site

Sponsorship Overview
November 2005
Welcome to Rally
Rally is one of the most popular motor sports in the world
In Europe, crowds can top 1 million spectators at a single championship event
There are more participants in Rally worldwide than any other motor sport
Rally is more approachable than most other motor sports because cars are
street legal vehicles pumped up for safety and geared up for speed
Increased National television coverage and high profile events draw thousands
each week to Rally
Background
Formed in 2002, Rally America, is an Official Sanctioning Organization for US Rally
Sanctions 9 National and over 30 regional events annually
Provides rules and organizational structure and insurance for events
Coordinates driver sponsorships, contingency and prize money programs
Television exposure through 10 week run on National cable (2 runs per week)
National marketing through TV, Public Relations, Website, National advertising and
local event ads, Internet advertising, Blogs, Podcasts, DVD distribution
Comprehensive program of Special Events at malls, motor sport venues, schools,
community parks, etc.
The Community
Rally America has a strong and growing community of drivers, co-drivers, service
crews, organizers and volunteers
Drivers often come from other sports such as snowboarding, moto-cross,
skateboarding, mountain biking or other motor sports
Co-Drivers tend to have a technology or management background
Service crews are mechanics and car enthusiasts
Demographic profile is wide including male and female, ages 6-60
Psychographic profile is highly targeted to individuals who love cars, fast action,
extreme sports and emerging trends
Sponsorship Benefits
Rally America is an established organization with a proven record of high quality
events and a full season of National television coverage
Each week millions of viewers watch Rally on television and millions more follow the
sport on the internet, through blogs and webcasts
Brand exposure through extensive product placement
Association with high profile personalities like Travis Pastrana, X-Games Gold Medal
moto-cross champion; Ken Block, Founder DC shoes; Tanner Foust, Hollywood
stunt driver; and Pat Richard, two-time US Rally Champion
National, high profile exposure on television, print, Internet and year-long events
across the country
2006 National
Championship
9 National Events, 10 TV shows – Finals in “Best Of Presentation”
JAN 27-28 Sno*Drift
AUG 25-26 Ojibwe Forests
FEB 24-25 100 Acre Wood
SEP 23-24 Colorado Cog
APR 21-23 Oregon Trail
OCT 20-21 Lake Superior
JUN 3 Susquehannock Trail
DEC 1-2
JUL 28-29 Maine Forest
Reno
Presenting Sponsor
TV EXPOSURE
“Sponsor Presents” at open, each break and close of show
40 National Cable Spots (10 weeks, 2 spots per show, 2 runs each)
Product placement embedded in each program
2 special segments featuring product or service
LIVE EVENTS
I.D. on Event Banners
Decal on specified cars entered in event
Product placement at events
MEDIA
I.D. on Event Promotions, Ads, Posters, Internet Ads, Event Website
National Public Relations (TITLE SPONSOR National Championship)
Advertising in National Rally Publication (circ. 60,000 enthusiasts)
Special section on www.rally-america.com (ave. 200,000 hits per week)
Title Sponsor
TV EXPOSURE
20 National Cable Spots (10 weeks, 1 spot per show, 2 runs each)
Product placement embedded in each program
1 special segment featuring product or service
LIVE EVENTS
I.D. on Event Banners
Product placement at events
MEDIA
I.D. on Event Promotions, Ads, Posters, Internet Ads, Event Website
National Public Relations
Advertising in National Rally Publication (circ. 60,000 enthusiasts)
Placement on www.rally-america.com (ave. 200,000 hits per week)
Event Sponsor
TV EXPOSURE
2 National Cable Spots (1 show, 2 runs per show)
Product placement embedded in program
LIVE EVENTS
I.D. on Banner at specified stages
Product placement at events
MEDIA
I.D. on Event Promotions, Ads, Posters, Internet Ads, Event Website
National Public Relations promoting specific event
Placement on www.rally-america.com (ave. 200,000 hits per week)
More information
Call or write for comprehensive sponsorship information
Greer & Associates - 612.708.7858
Marketing Agency
905 Park Avenue
Minneapolis, MN 55404
www. thinkgreer.com
E-mail: [email protected]
Rally America - 763.553.2743
J.B. Niday, Director
8014 Olson Memorial Highway
Golden Valley, MN 55427
www.rally-america.com
E-mail: [email protected]