Advertising on Advertising on GoTennis.ru GoTennis.ru

Tennis is a unique spectacle and bright emotions!
Tennis has always attracted people with its dynamism, beauty and
unpredictability of the results of every tournament and every match.
Advertising on GoTennis.ru
2013
CONTENTS
Why GoTennis.ru? ........................................................................................ 3
Packages ...................................................................................................... 4
1.
Annual package .................................................................................. 4
2.
Annual target package ....................................................................... 4
3.
Sports package ................................................................................... 4
Positional options & the cost ........................................................................ 5
1.
Dynamic ad placement ....................................................................... 5
2.
Static ad placement/Static rotation ................................................... 5
Pages layouts and positional options ........................................................... 7
1.
Main page banner standard format .................................................... 7
2.
Image Formats banners ..................................................................... 8
2.1. Enlarged banner sizes ..................................................................... 8
2.2. Page stylization (image processing) ................................................ 9
2.3. Interior pages banner standard formats ........................................ 10
Portrait of Portal audience ......................................................................... 11
Our partners ............................................................................................... 12
Contact us .................................................................................................. 13
2
Why GoTennis.ru?
GoTennis.ru is the most popular, specialized tennis Internet resource in
Russian language with ever-growing audience of over 500 thousand unique
visitors per month. The main audience of the project is active people over 20
years old, interested in sports and recreational activities with higher education and high income.
The portal contains different information on tennis players, match statistics and ratings, news blocks, live broadcasts and live discussions in chats
and forums. Tennis fans can get here all information about trips to tennis
tournaments, both in Russia and abroad. Advertising on our pages allows
leading manufacturers and service providers to target the customers visiting
portal GoTennis.ru daily, because of its unique niche as a true Internet tennis
resource!
More than 5 million pages on portal are browsed per month. Advertising
on our pages allows you to address your advertising messages to targeted
audience that is able to buy.
The portal is updated daily. More than 40 news, analytical articles and
interviews, more than 200 photos from the tennis tournaments and events,
thousands comments and discussions are updated on a daily basis. We cover
all tennis events!
We invite to join GoTennis.ru! We will be glad to see you as our new ad
partners and to propose you various promotion programs that help you obtain
the looked-for result!
3
Packages
Ad package allows an advertiser to associate with tennis all year around and to visit tennis
tournaments together with GoTennis.ru. We provide the Annual package with four tickets to any of
Grand Slam Finals and the Annual target package with four final tickets to any of the Masters series
tournaments.
Annual package
Package includes:
• The portal main page and interior pages banner daily positioning for a whole year. Placement and banners format is discussed on an individual basis according to the goals and
the request. Rubrics or portal elements image design is possible.
• The portal main page static logo positioning.
• Grand Slam tickets finals to one of the 4 GS.
Package cost: 55,000 EUR
Annual target package
Package includes:
• Advertising campaign with various banners positions chosen from the list, relative to key
events for an advertiser for a whole year, - up to 7 campaigns, no more than 27 weeks
long of total. Rubrics or portal elements image design is possible.
• The portal main page static logo positioning.
• World Tour Masters Series four final tickets.
Package cost: 45,000 EUR
Sports package
Package includes:
• One Ad block positioning chosen from the roster of banners on main and internal pages
• Holding competitions with prizes from the advertisers.
• Advertiser news and information about its new products positioning in the portal special
sections.
• The portal main page static logo positioning.
Package cost: 21,000 EUR
Each advertising package provides an opportunity to place Advertiser’s PR materials in the news block and make promo events using the platform of audience competition that is scheduled on the Portal regularly.
4
Positional options & the cost
Dynamic ad placement
Placement
Banner format
Number of impressions
per day
All pages
Full Screen banner
5 seconds impression
30 000
Cost per thousand
impressions
(RUR - Russian rubles)
RUR 2 000
Static ad placement/Static rotation
Rotation is the banner appearance frequency on the page. «Rotation 5» means banner appearance every fifth page loads.
So, if the page is viewed 150,000 times a day, the banner is shown 30,000 times.
Main page
Layout #
Placement
Banner format (pix)
Price per week
(RUR - Russian rubles)
RUR 75 000 (rotation 5)
RUR 200 000 (static)
1
TopLine
1000х110
1i
Expandable TopLine,
5 seconds impression
1000х110.
Second banner – 1000х300
The price is negotiable.
2
Second row,
right block
330x250
RUR 40 000 (rotation 5)
3
Third row,
left block
330х220
RUR 25 0000 (rotation 5)
Layout #
Placement
Banner format (pix)
Price (RUR - Russian rubles)
1
TopLine
1000х110
1i
Expandable TopLine,
5 seconds impression.
1000х110
Second banner – 1000х300
The price is negotiable.
2
Column right.
First screen.
336х280 or 240x400
RUR 35 000 (rotation 6)
336х560
RUR 50 000 (rotation 6)
Under the articles list.
Second screen.
(500 – 720)x90
RUR 25 000 (rotation 6)
(500 – 720)x240
RUR 40 000 (rotation 6)
Price per week (RUR - Russian
rubles)
Interior pages
2i
3
3i
RUR 50 000 (rotation 5)
RUR 125 000 (static)
All pages
Layout #
Placement
Banner format (pix)
1
TopLine
1000х110
1i
Expandable TopLine,
5 seconds impression.
1000х110
Second banner – 1000х300
RUR 100 000 (rotation 5)
RUR 250 000 (static)
The price is negotiable
Exclusive
Exclusive ad placement and image design sections sponsorship is discussed on an individual basis.
5
Seasonal interest coefficient
Grand slam events - 2; Russian tournaments - 1,7; Masters 1000 events - 1,7; Off season - 0,5.
6
Pages layouts and the positional options
1. Main page banner standard format
7
2. Image Formats banners
2.1. Enlarged banner sizes
8
2.2. Page stylization (image processing)
9
2.3. Interior pages banner standard formats
10
Portrait of Portal audience
11
Our partners
Davis Cup
World team championship (men)
Fed Cup
World team championship (women)
Promfinstroy
Construction company
Avtoport
BMW dealer
Finnair
Air carrier
Honka
Building genuine wooden houses
Longines
Swiss watchmaker
Кубок Кремля
Annual tennis tournament (Moscow)
Eurosport
Sports portal
Babolat
Tennis equipment manufacturer
Shock Absorber
Sports underwear manufacturer
Prince
Tennis equipment manufacturer
Head
Tennis equipment manufacturer
Tennispark
Tennis academy
12
Contact us
Mr. Oleg Pryakhin
Phone: +7 925 771 07 62
Fax: +7 495 688 87 26
[email protected]
Skype: GoTennis.ru
Sports Investors, Rus LLC
123 610, Moscow, Russia
Krasnopresnenskaya Naberezhnaya 12
Office 1646
13