CV LvanEgmond


CV LvanEgmond
4 July 1981
[email protected]
+31 (0)6 516 90 916
I make and carry out branding strategies and marketing
communication plans for companies looking for someone who
can understand their needs, (re-)connect with their customers
and contribute to their growth. Enthusiastic, creative and
people-oriented are the words that describe me best.
2010 – 2011 Master classes: Co-creation, Design Thinking, Service
Design, Business model generation
2000 – 2004 HEAO-CE, SPECO, Fontys Economische Hogeschool
(Bachelor of Marketing incl. Nima Marketing A en B1)
1997 – 1999 HAVO, Van Maerlant lyceum in Eindhoven
1993 – 1997 MAVO, Sondervick college in Veldhoven
November 2012 – Present: Project manager branding & communication
at DSM, EBA Bio-based products & services
January 2013 – June 2013: (Interim) Marketing Manager
at Reverdia, a JV powered by DSM and Roquette
March 2011 – Nov. 2012: Project manager Branding
at DSM Resolve BV
Integrated marketing communication planning
Strategic stakeholder engagement
Customer Journey Mapping & Touch point orchestration
Brand development and re-branding
Internal communication
Customer driven innovation/ co-creation
November 2007 – March 2011: Marketing manager at NLisis BV
Note: NLisis won a Design Management Europe Award and
Dutch Design Award for the brand introduction and accompanying brand guide.
June 2006 - Nov. 2007 Marketing advisor
at Koobo Particuliere Dienstverlening BV – Mijn hulp in de huishouding
Jan. 2005 - June 2006: Marketing employee, regional
at Kenteq BV – Kenniscentrum voor technisch vakmanschap
A detailed description of my work experience can be found on and on:
After graduating in sports-management and marketing I worked in 3
very different marketing-positions. 4 years later see was looking for
more then marketing. That’s when I discovered the world of brands,
service design and customer driven innovation. Since then I’ve
successfully written strategic brand plans, designed and launched a
new brand, managed a re-branding, developed and implemented
stakeholder engagement plans and customer journey maps and create
and implemented new internal communication strategies.
Can I help you with something similar?
MS Office suite
Macintosh OS X
Adobe CS5

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