Fort Worth, Texas Magazine - City and Regional Magazine Association

Fort Worth, Texas Magazine
Your connection to the city
F
ort Worth, Texas magazine gives its readers the insider information they
need to experience Fort Worth and surrounding communities.
Each month through the magazine and its ancillary products like the Web site and TV
show FYI Fort Worth, we provide our readers and viewers with intriguing profiles, dining and cultural
guides, in-depth features and authoritative listings.
For more than a decade, the magazine has been building one of the most desirable audiences you will
find anywhere through award-winning editorial, paid targeted circulation, and affluent readership, all
packaged in a four-color, glossy format. Fort Worth, Texas magazine is dedicated to connecting your
product or service with our readers across all marketing channels.
As the topic of discussion at cocktail parties and water coolers all over town, Fort Worth, Texas magazine has become the city’s authority in quality journalism.
Hal A. Brown
Owner and Publisher
Fort Worth, Texas
The City’s Magazine
Fort Worth’s only independent paid city magazine–
delivers high-end advertising to an educated,
affluent readership of more than 107,751. Fort
Worth, Texas is the authority on the Fort Worth
scene, covering cultural events, restaurants, the
arts, travel, museums and more. For more than 12
years, Fort Worth, Texas has delivered the city’s
largest and most affluent print audience.
Fort Worth, Texas Magazine
Marketing Events
Fort Worth, Texas magazine is the
hands down leader in providing
targeted events for our readers
and advertisers. With a wide
range of events ranging from
our Top Doc and Top Attorney
cocktail parties to our Top Chef
competition and our legendary
annual Best of Fort Worth party,
Fort Worth, Texas has numerous
sponsorship opportunities to help
you reach your audience. Fort Worth,
Texas magazine
dominates the
advertising market, attracting
more than twice
as many ad pages
as its nearest
competitor.
Fort
Worth,
Texas
Magazine
Venture,
L.P.
Fort Worth, Texas Giving Back
with Scott Murray
Fort Worth, Texas magazine’s TV show, Giving
Back, airs the first Sunday of each month on
TXA 21. The show focuses on Fort Worth’s
culture of philanthropy and goes inside the
many charitable organizations, endeavors and
events in Fort Worth. Our host, Scott Murray,
uncovers inspirational stories about those in
need and the generous community members
giving back with their time and resources
to make a significant impact. Enhance
your media mix and build your brand with
purchased feature segments on the show.
FWTX.COM
FWTX.com (or
fortworthtexasmagazine.com)
the home for all Fort Worth,
Texas magazine content and
Web-based products, is the
city’s premier lifestyle Web site
and hosts a loyal following of
active, affluent adults. In addition
to magazine content, fwtx.com
features blogs, videos, photo
galleries, event calendars, Webonly features and searchable
databases.
Online Streaming
Web Videos
FWTX.com online streaming video
marketing allows you to blend
your message and personality into
the consumer’s online experience,
influencing them in their buying
decisions. Videos will run on
FWTX.com for one year, and a
video file will be provided to you
for use on your site for one year.
Fort Worth, Texas: The City’s Magazine
1
Readership
and Demographics
F
ort Worth, Texas redefined magazine publishing in the greater Fort Worth area when it
debuted in 1998. Today, it celebrates being the market leader and the standard against which all others are
judged.
Fort Worth, Texas magazine serves an affluent, sophisticated reader who shares an enthusiasm for living well and appreciating the best Fort Worth has to offer. Since its inception, it has had a vast and consistent influence in the shaping of
attitudes and opinions of its readers. Our existing advertisers have found they can consistently move readers to action by
appearing in our pages, which is why so many of them have been with us since the beginning.
When your advertising and marketing message appears in Fort Worth, Texas magazine, it reaches the following demographic profile.
Age
Age 25-34: 17%
Age 35-44: 26%
Age 45-54: 33%
Age 55-64: 24%
Average Age: 45
Gender
Female: 59%
Male: 41%
Home Ownership
Own home: 94%
Lease: 6%
Average value of home: $324,000
Marital Status
Married: 74%
Single: 26%
34
%
Fort Worth is rapidly
becoming a paradise for
food lovers and is drawing national
attention for its collection of top-rated restaurants and chefs. Fort Worth, Texas magazine
covers that scene thoroughly, from a monthly cooking
column to a dedicated restaurant reviewer to several
food-focused issues throughout the year.
2
2013 media Kit
In a national
study, readers
found paid publications to be 26
percent more likely to contain useful ads and rated
them 34 percent
better than freedistribution
publications.
Household Income
Average household income: $273,000
Greater than $100,000: 82%
Greater than $150,000: 75%
Greater than $200,000: 23%
82%
75%
Net Worth
Average net worth: $1,980,000
Greater than $500,000: 78%
Greater than $1,000,000: 62%
Greater than $2,000,000: 28%
Education/Occupation
College educated: 94%
Graduated college: 69%
Post-graduate study: 37%
Owner of a business: 36%
75%
94%
62%
23%
Greater than
$100,000
Greater than
$150,000
Greater than
$200,000
69%
28%
Greater than
$500,000
Greater than
$1,000,000
Greater than
$2,000,000
College
Educated
Graduated
College
37%
36%
Post-graduate
Study
Owner of a
Business
Source CRMA
Fort Worth, Texas: The City’s Magazine
3
Circulation/Distribution
U
sing a distribution method combining paid subscribers,
paid newsstand sales, and in-kind sponsored event partnerships Fort
Worth, Texas magazine reaches your audience with large numbers of
affluent readers who care enough about the publication to have purchased it
and who are financially able to purchase your product.
Paid Subscribers
Our readers pay to read our magazine,
rather than merely receiving it in the
mail because of where they live or in a
free stand at a retailer. This means that
they have judged the magazine’s content worthy of their time and investment. They renew their subscriptions
each year at impressive rates because
they respond to each issue as involved
and interested stakeholders.
To attract a paid readership, our
editorial and graphic content must be
head and shoulders above that of free
local magazines. During our almost
decade and a half of serving the local
market, this consistent quality has attracted a truly remarkable audience
— a community of highly affluent and
educated residents who are as involved
in the life of the town as they are in its
leading magazine.
Paid circulation and the high quality
of the editorial product generate a high
pass-along readership as well. Each
copy is read by an average of 5.2 people, meaning that an estimated 107,751
affluent consumers read each issue of
Fort Worth, Texas. Fort Worth, Texas magazine delivers
independently to more monthly readers than any other paid magazine in
Fort Worth.
Average Circulation Per Issue:
Subscribers/Qualified mailed copies:
10,984
Newsstand Single Copy*: 3,516
Hotels/events/other**: 6,024
Total: 20,524
Readership Per Copy is High!
House Beautiful 6.21
Good Housekeeping 5.42
Fort Worth, Texas 5.25
Better Homes & Gardens 5.05
Metropolitan Home 4.94
Women’s Day 4.93
Home 4.47
Hotels: Fort Worth, Texas magazine
is featured in some of the finest hotels
in the city, giving visitors and Fort
Worthians the first look at things to
do in and around the city. A few of the
hotels include the Omni Fort Worth,
The Ashton Hotel, The Stockyards
Hotel and Rough Creek Lodge.
Newsstand Sales
Fort Worth, Texas magazine sells more
retail copies via our vast newsstand
network than any other Fort Worth
publication. It has prominent display
positions at both the mainline magazine racks and at checkout registers.
Waiting Rooms and Club Distribution: Fort Worth, Texas magazine
is distributed to doctors’ waiting
rooms, as well as the professional offices of accountants, dentists, lawyers,
high-end car dealerships and realtors
throughout the area. It is also distributed to all private clubs in Fort Worth.
Grocery Stores: Albertson’s: mainline • Brookshire’s: mainline • Central
Market: registers and mainline • HEB
Foods • Kroger: mainline • Minyard’s:
mainline • Sprout’s Market: mainline
• Target: mainline • Tom Thumb: registers and mainline • Wal-Mart: mainline • Whole Foods Market: registers
Sponsored Events: During the
course of the year Fort Worth, Texas
magazine will circulate more than
40,000 copies of the magazine to
charitable events. (See charity event
distribution)
Drugstores and Other Mass
Merchants: CVS • Walgreen’s •
7-Eleven • Costco • K-Mart • Sam’s
Club: end cap
Airports: •Dallas/Fort Worth International Airport • Dallas Love Field
Airport. Because it is displayed in
each terminal, visitors from coast to
coast are exposed to Fort Worth, Texas
magazine.
Bookstores: Barnes and Noble •
Hastings • TCU Bookstore • Books on
the Square
*5,861 copies distributed, with a net sellthrough of 60 percent. Includes grocery
stores, airports, bookstores and other
retail outlets.
After food and water, the most primal need people
have is shelter. But not just any old shelter. From articles on elegant and legendary existing homes to being
involved in the building of new ones, Fort Worth,
Texas magazine celebrates the lifestyle to which
all aspire. The magazine regularly features
interior decoration and design.
Each copy is read
by an average
of 5.2 people,
meaning that
an estimated
107,751 affluent
consumers read
each issue of Fort
Worth, Texas.
Source CRMA
4
2013 media Kit
**Distributed monthly at sponsored fundraisers and celebrity galas throughout
Tarrant and surrounding counties, as well
professional offices, etc.
107,751
20,524
Total Circulation
Readership
10,984
6,024
3,516
Subscribers
Hotels/Events/Other
Newsstand
Fort Worth, Texas: The City’s Magazine
5
Charity Event Distribution
Fort Worth, Texas
magazine presents a
picture of people and
issues that make a difference. From detailed personal profiles
to Texas style and fashion to topics that shape
the future of the area, Fort Worth, Texas delivers editorial you can trust.
F
ort Worth, Texas magazine owes it’s success partly to the
great community it serves. That, in turn, inspires us to support
dozens of non-profits by sponsoring events. These sponsorships include added magazine distribution to a very high-end customer to the tune of
about 40,000 additional copies. The magazines are distributed either on the
tables, in goodie bags or put in guests’ car by valet. Below is a list of some of
the sponsored events.
• American Cancer Society Initiative
Programs
• Gladney: Blossoms In The Rough
and Blossoms in the Dust
• American Diabetes Foundation:
Stars Of Texas
• Grace Gala
• Heart Card
• Social Datebook Unveiling and Art
Of Giving Award Ceremony and
Luncheon
• Henry House: White Hot Nights
• St. Jude’s Run
• Baylor Health Systems: Celebrating
Women Luncheon
• Hoot ’n Holler
• Susan G. Komen Race for the Cure
• Bob Lily/Scott Murray Golf
Tournament
• Jewel Charity Ball
• Jingle Bell Run for Arthritis
• Tarrant Area Food Bank Breakfast
With The Stars
• Boys and Girls Club of Fort Worth:
Panther Club and Fall Fiesta
• Junior League of Fort Worth:
Christmas in Cowtown
• Campfire USA: Incredible Kids
• Kinderfrog
• Careity Foundation: Branded and
Celebrity Cutting
• Leadership Fort Worth: Fellows
Dinner
• Carroll Education Fund: Culinary
Celebration
• Lena Pope Home: Fiesta de Oro
• Universal Health Resources
Butterfly Wishes
• Lighthouse for the Blind: Shot in
the Dark
• UNT For Your Health Gala
• Communities In Schools:
Kitchen Tour
• Cook Children’s: Hit It Up For
Kids
2013 media Kit
• Tarrant County Private School
Consortium
• Joan Katz Beyond the Bag
• Child Study Center: Party On
The Patio
6
• HALO Society: Casino Night
• Boys and Girls Club of Arlington:
Champions for Kids, Par For Kids
and Party With A Purpose
• Catholic Charities: Judge Scott
Moore Dinner
Source CRMA
• Silver Spurs (Cancer Research
Foundation of North Texas)
• American Heart Association: Gala,
Go Red For Women and 2012
Dream Home
• CASA (Court Appointed Special
Advocates for children): CASA
Uncorked
Fort Worth,
Texas magazine
sells more single
copies via our
vast newsstand
network... out
selling our nearest competitor
two-to-one..
niors
• Junior League of Arlington:
Holiday Magic
• Wish with Wings: 30th Anniversary and Christmas Cocktail Party
• Meals On Wheels: Mardi Gras and
Casino Nights
• Wish With Wings Delicious
Wishes
• Young Life Golf Tournament
• Zeta Pink Luncheon
• NICA Taste Of Fort Worth
• Cowboy Kick-Off Luncheon (Happy Hill Farm)
• Presbyterian Night Shelter: Snow
Ball Event
• Cowtown Ball (American Cancer
Association)
• Prison Fellowship: Angel Tree
• Private School Consortium
• Puttin’ On The Pink
• Fellowship Of Christian Athletes
• Ronald McDonald House: 2011
Dream Homes, Golf Tournament
and Wild Game Dinner
• Festival Of Trees (Southlake)
• Roundup For Autism Rodeo
• Fort Worth Can Academy:
Motherhood Lifetime Achievement
Luncheon
• Safe Cities Commission Shoot
For The Blue
• Fort Worth Public Library: Cigar
Smoker
• Union Gospel Mission: Pass The
Blessing and Blind Side Luncheon
• Muscular Dystrophy: Muscle
Team Bash
• Pickin’ For Preemies
• Easter Seals: Hats Off To Mom
• The Party In Fort Worth-FW
ECON.DEV
• Moslah Shriners: Hospital Fund
Drive, Gala and Auction
• Cookies And Castles
• Dallas/Fort Worth Hospital Council: Annual Awards Luncheon
• Texas Health Breakfast with St.
Niculas
• SafeHaven: Legacy Of Men and
Legacy of Women
• Gary Patterson Foundation
• Salvation Army Doing The Most
Good Luncheon
• Girl Scouts: Women of Distinction
• Senior Citizens Outstanding SeFort Worth, Texas: The City’s Magazine
7
Advertising Rates
and Specifications
Images
Web Heatset
.125 inches on all sides for a total document size of 8.5 inches wide x 11.125
inches high. Ads submitted without
sufficient bleed area will be reduced
to fit live area size. Bleed size is 8.5
inches x 11.125 inches.
» Digital photos must be 300 ppi
resolution.
» For production purposes, we cannot
accept Web or Internet images (i.e.,
we cannot accept Web images that
have been manipulated to higher
resolution).
» Acceptable file formats for photography are PSD, TIF, EPS, and JPG,
note that jpg image files need to be
of a high-quality compression level
and high-res (300 ppi) to be acceptable.. Other electronic art needs to
be in vector-created formats, such as
QuarkXPress, Illustrator, or InDesign.
Live/Safe Area:
Fonts
Binding:
Perfect Bound
Page Trim Size:
8.25” x 10.875”
Page Bleeds:
1/4 inch inside of trim size on all sides
of a bleed ad. A full-page bleed ad
has a live area measuring 7 3/4 inches
wide x 10.375 inches high. Please do
not place logos, legal disclaimers or
other critical information outside live
area. Additionally, for spread bleed
ads, allow 1/8 inch on each side of
the gutter for binding. Clearly mark
all ad materials with proper cropping
instructions to avoid misinterpretation. Dimensions for full-page NONBLEED ads are consistent with margins for editorial pages. Live area size
is 7.75” x 10.375” (.25” in from trim
size on all sides)
General Requirements
Ads or materials to create ads should
be submitted as electronic media.
Files 5 MB or smaller can be emailed.
Files larger than 5 MB must be uploaded to our FTP site or mailed
on disk.
FTP Site Information: http://upload.
fwtexas.com
» Copies of fonts used within any ad
or EPS file must be provided in Mac
Postscript or OpenType format. Include both screen and printer fonts.
Press-Ready files:
Four-Color
Spread
Respondents in
affluent areas
answered that
they were “significantly less
engaged” by
free-distribution
publications. * Source CRMA study
8
2013 media Kit
1X
3X
6X
9X
12X
—
$8,572
$7,940
$7,663
$7,398
Full page
$4,512
$4,286
$3,970
$3,831
$3,699
2/3 page
$3,610
$3,429
$3,176
$3,065
$2,959
1/2 page
$2,707
$2,572
$2,382
$2,299
$2,219
1/3 page
$1,986
$1,886
$1,746
$1,685
$1,616
1/6 page
$1,191
$1,131
$1,048
$1,011
$976
Back cover
—
$5,958
$5,559
$5,364
$5,179
2nd cover
—
$5,362
$5,003
$4,828
$4,661
3rd cover
—
$4,826
$4,503
$4,345
$4,195
» Fort Worth, Texas Magazine reserves the right to place a border on
any ad smaller than a full page. No
floating ads smaller than a full page.
» Coupons may not run. (No dotted/
dashed lines.)
» We cannot guarantee legibility of
reverse type below 6 points.
» Color accuracy cannot be guaranteed unless a Match Print or comparable industry-standard proof is
submitted. If desired, these can be
provided for you for an additional
fee. Please call for more information.
» No cancellations accepted after the
space close deadline for the issue.
Short rates will apply to all other
cancellations.
Late Fees
» Preferred format for camera-ready
art is PDF, 300ppi or higher, with
embedded fonts.
» “Camera-ready” art is press-ready.
This means that no adjustments or
alterations to size, color, or copy are
necessary. Fort Worth, Texas magazine is not responsible for any error
in content. Improperly prepared files
may result in additional production
charges.
» All art, fonts, printer fonts, photos,
and graphics must be included on
disk. Ads must be created in Illustrator, QuarkXPress, InDesign, or Photoshop. All color, including photos,
must be process separation (4-color)
CMYK. Including spot color may incur extra production charges.
» We can accept e-mailed files up to 5
MB in size.
2013 Rates: General Advertising Rates
Disclaimers/Policies
Materials submitted after deadline will
be subject to a fee of at least $75. The
same fee will be applied to changes
made after an issue goes to printer.
Creative Services
Fort Worth, Texas magazine’s advertising design staff will provide professional and creative ad design assistance, layout, limited creative copy
writing, and preparation of electronic
files to display advertisers at no cost
for the first hour of production. Ads
requiring more than one hour of work
or more than three proofs are subject
to a $75 per hour fee in increments of
15 minutes.
Full Page w/Bleed
Trim Size: 8.25” x 10.875”
Bleed Size: 8.5” x 11.125”.
Live Area: 7.75” x 10.375”
Full Page No bleed
7.75” x 10.375”
This dimension is .25”
inside the trim size
1/2 page, horizontal
7.25” x 4.875”
1/3 page, square
4.75” x 4.875”
1/6 page, vertical
2.25” x 4.875”
Printing:
1/6 page,
horizontal
4.75” x 2.3125”
1/2 page, vertical
4.75” x 7.4375”
2/3 page, vertical
4.75” x 10”
1/3 page, vertical
2.25” x 10”
Fashion is a central interest among
Fort Worth, Texas magazine
readers, and we address the most current styles in every issue ranging from
clothing and accessories to home.
Preferred Position:
» 15% on an issue-by-issue basis, excluding cover positions
» 10% premium on a contract basis, excluding cover positions
Bleed:
» 10% premium; available on full pages and spreads.
Trim:
» Keep live matter 1/4” from all trim.
» For bleeds, allow an extra 1/8” on all sides for trim.
Two Page Spread w/Bleed
Trim Size: 16.5” x 10.875”
Bleed Size: 16.75” x 11.125”.
Live Area: 16” x 10.375”
Two Page Spread No Bleed
16” x 10.375”
This dimension is .25”
inside the trim size
Fort Worth, Texas: The City’s Magazine
9
Online Media
F
WTX Digital extends the trusted brand of Fort Worth, Texas
magazine across multiple platforms—web, email, social media, tablet, and smartphone. In every format, our goal is the same:
to deliver quality editorial content to our audience. Produced by the city’s best
magazine editors and writers, Fort Worth, Texas magazine offers an award-winning combination of smart service journalism and provocative narrative stories,
capturing the lifestyle and spirit of the area. FWTX.com dovetails with its print
namesake in helping readers get the most out of Fort Worth, and the website
has become a destination in its own right.
Online Audience
Website Stats
Monthly Unique Visitors
fwtx.com: 69,512
nearest competitor not reported
Monthly Page Views
fwtx.com: 238,397
nearest competitor: 138,793
Facebook Likes
fwtx.com: over 11,000
nearest competitor: 7,060
Twitter Followers
fwtx.com: over 5,340
nearest competitor not reported
Pinterest Followers
fwtx.com: over 1,462
nearest competitor not reported
Monthly Video Plays
fwtx.com: 3,521
nearest competitor not reported
Online DEMOGRAPHICS
Average
Household Income: $107k
Female: 61%
Male: 39%
Married: 67%
Education: 78% College Educated
Age: 18-34 – 31%
Age: 35-49 – 47%
Age: 50+ – 22%
Source: Quantcast & FWTX.com
Registered User Data.
Web Content
Party Pics: View galleries of Fort
Worth’s hottest parties and highprofile people.
Video Gallery: Videos from our
magazine photo shoots and other
magazine events to past episodes of our
TV Show FYI Fort Worth
Events: An events calendar to all the
happenings in and around Fort Worth.
We deliver an
average clickthrough rate of
28%, which is
substantially
higher than the
industry norm.
10
2013 media Kit
Contests: Home to voting and results
for our most beautiful contest to our
culinary and Best Of Awards.
Top Docs: The listing of Fort
Worth’s top physicians as selected by
their peers.
Top Attorneys: The listing of Fort
Worth’s top lawyers as selected by
their peers.
Top Chef: Full coverage or our annual Top Chef events.
Digital Edition: Digital archives
of the present and past issues of the
magazine in print.
Online Exclusives: Editorial not
found in the print edition of Fort
Worth, Texas magazine.
Best Of Fort Worth: Find past and
present winners with this useful directory.
Recipes: A collection of the magazines recipes collected by Judie Byrd.
BLOGS: Our blogs, featuring experts
in a variety of fields, have something
for everyone. With daily updates, our
experts will blog on topics from fashion and food to politics and the arts.
Fort Worth, Texas: The City’s Magazine
11
Advertising Opportunities
Online Media
FWTX.com provides you 69,512
unique visitors
per month.
DISPLAY ADS
Impression Campaign Have your
brand represented next to our highly
sought-after content with a run-of-site
impression campaign. $200 per 10,000
impressions (50,000 minimum impression purchase). Bulk discounts available.
Section Sponsorships Increase your
presence by sponsoring specific sections or online columns and bulletins
like our Blogs, Video Galleries, Best Of
Party Pic sections, etc.
Editorial Sponsorships You can’t
sponsor an editorial story in the print
magazine, but when we cover a story or
article online you can sponsor that. You
can have your message permanently
displayed in conjunction with the story.
Display Ad Types / Sizes
• Medium Rectangle (300x250)
• Skyscraper (120x600)
• Blog Advert (950x150)
• Medium Leaderboard (617x76)
• Leaderboard (728x90)
Accepted File Types: GIF, JPEG,
HTML, JavaScript, Flash
NEWSLETTERS
FWTX also manages several e-mail newsletters on different topics (Deals, Dining,
etc) with over 20,000 opt- in subscribers
(and growing).
Additional advertising opportunities
exist through these newsletters. Provide
artwork of Digital Edition and iPad and
iPhone
The Frugalist Fort Worth’s hottest offers,
deals & giveaways. We know your time is
valuable so we won’t waste it on rubbish. It’s
stuff you will actually want.
Snapshots Candid shots from the cities
biggest galas & hottest happenings.
Bon Appétit The flavors of Fort Worth.
Get a sneak peak of upcoming food coverage in Magazine. Get latest reviews, food
news, recipes, plus advanced word on the
tasiest deals in town.
12
2013 media Kit
SOCIAL MEDIA
“In today’s digital world, it’s all about
interaction. Beyond the website, we
connect with our audience on a daily
basis via the following social networking websites and tools. Our visibility
within these virtual communities not
only strengthens our relationships with
readers, but it increases traffic referrals
to our website.”
A-List The city’s most exclusive galas,
events, parties, contest and give aways. We
promise to keep your social calenar full.
Facebook & Twitter Post FWTX
has over 16,000+ active and engaged
followers. Let us post an update about
your business (and link to your business
page in our status). $350 per post
Current Issue Get notified once a month
when each new issue of the Magazine is
posted online.
FYI FW Our monthly entertainment
& lifestyle TV show keeping you “in the
know” about whats going on in Fort Worth.
Get notified of new episodes & exclusive
online videos.
Culture Shock Previews and reviews of
Fort Worth’s cultural happenings.
Style Bomb Style news from Fort Worth
& beyond delivered once per month.
10 to 2 The trendiest nightspots to meet up
with old friends or make new ones.
72% increase in
Facebook Likes
in the last 12
months
Facebook / Twitter Feed - Real
Time Ads Real-time advertising
pulls up-to-the-minute information
from your blog, Facebook, or Twitter
account, and displays it inside a permanent advertising space on our websites.
In the fast-paced world of the Internet,
this advertising option gives your brand
the ability to update a targeted audience
with live information on your products
and services. Contact your Account Executive for a custom proposal.
Video Sponsorships
PROMOTIONAL VIDEO HOSTING
Rotated throughout the site. $400 per month
PROMOTIONAL VIDEO PACKAGE
Nothing builds rapport with your customers and prospects like online video. Let
our monthly web site visitors know what makes your business and product different by having a local notable or loyal customer give a video testimonial about your
products and services.
Package Includes:
• Promotional Video featured on the home page for the week of your choice Promotional Video rotated throughout the site for the entire month
• Video Production (up to 2 min in length)
Plus:
Have your Promotional Video housed in your Directory Listing page for one year.
See directory pricing for pricing.
Directory Listings Include a link to
your website or profile by purchasing a
link in one of FWTX.com’s comprehensive directories. Prices vary.
Options to showcase your business
with a great write-up, pictures, a logo,
videos, slideshow galleries and menus
or brochures.
Custom Advertorials Purchase a
full page of customized content that
includes photos and text about your
business - $750/Month
Fort Worth, Texas: The City’s Magazine
13
2013 Editorial Calendar
Mixing Work and Play
Bret starr of
The Starr Conspiracy
plus
2012 Guide to
Private Schools,
Undergrad and
Grad Programs
29 other great companies
fwtx.com
january 2012 • $3.95
Good Horse
sense
Stock Show’s Bruce
McCarty
Best
of Beauty
Cozy
Comfort food
Product Picks
for 2012
Dishes Inducing
Hibernation
The City’s Magazine
sofortworthit
Stylish entertaining by a
Fort Worth socialite
Rise and shine
Our 30 Favorite Breakfast Spots
Christy Dunaway Smith offers
her perspective on all things fun
and fabulous in the Fort. See her
photos for decorating inspiration
and be sure to subscribe to So Fort
Worth It to be eligible for frequent
giveaways.
Four stacks of a good thing.
Pancakes at the Paris Coffee Shop.
fwtx.com
february 2012 • $3.95
2012 BRidal Guide Achieve Your Dream Wedding
Runway
to aisle
exotic escapes
Fashions for the Big Day
bonappétit!
MonuMental Vacation
Washington, D.C.
earnyourhat
How the west is run
Earn Your Hat features colorful characters that embrace Fort
Worth as the city of cowboys and
culture. From the jingle-jangle
sound of spurs to what kind of
boots to wear, this blog covers all
things western in Cowtown.
fwvoice
Commentary on all things
Fort Worth
FW Voice is a discussion among
people who call Fort Worth
home— everything from forthright advice to random musings,
dating misadventures to honest
opinion. Join the conversation on
Facebook, Twitter or by submitting a comment. We’re glad you’re
here.
arttalk
Reviews of local arts
happenings
Fort Worth boasts a renowned
Cultural District with some of the
world’s greatest art museums. Art
Talk is exactly that. A conversation among art lovers about cool
concerts, must-see exhibits, new
movies and more.
14
2013 media Kit
10
Most
Beautiful
WoMen
in fort
Worth
The City’s Magazine
February 2013
Editorial: Most Powerful Women in Fort Worth,
Jacksboro Highway and Gambling, Food Trucks
Paid Profile Sections: Podiatrist, Women in
Business
Advertising Emphasis: Travel, Camps
Ad Reservation Deadline: 17-Dec
Ad Materials Due Date: 24-Dec
Camera Ready Due Date: 31-Dec
10
Homes over
10,000
square feeT
a+
eDuCaTors
Area’s Top Teachers
fwtx.com
august 2012 • $3.95
2012 Top CHef preliminaries
FlaVors oF Mexico
Fort Worth Style
Foodie news, reviews, recipes
and more
Vintage Comfort with
Contemporary Convenience
in idlewild
fwtx.com
march 2012 • $3.95
musiCal DevelopmenTs
Live Oak Music Hall and Lounge
The City’s Magazine
March 2013
Editorial: Worthy Neighborhoods, FWISD: An
assessment of education in the district,
Fort Worth: Then and Now
Paid Profile Section: Realtors, Bankers
Advertising Emphasis: Prom, Landscaping
Ad Reservation Deadline: 21-Jan
Ad Materials Due Date: 28-Jan
Camera Ready Due Date: 4-Feb
TraDiTional
MeeTS
MoDern
On the Water
Lake Home Retreats
LocaL Foodie
Paradise
Guide to
Everything Edible
TcU TaiLgaTe
Frenzy
Party Outside
the Stadium
PLUs
2012 Guide to
Area Caterers
FashionabLy
reLaTe
Fall Looks for
Any Occasion
ToP2012
cheF
fwtx.com
september 2012 • $3.95
July 2013
(back, left to right) lyndsay Greer, Gloria
siratt, allison Poston, tiffany CollinsBlackmon, Brighton Miller, Corrie Donovan;
(front, left to right) Melissa stow, ashley
Melnick, Courtney Kennebeck, Mary Conditt
Editorial: Panhandler Scam, Signature Cocktails
at Local Restaurants, Famous People from Fort
Worth
Paid Profile Sections: Chiropractors, Family
Law
Ad Reservation Deadline: 20-May
Ad Materials Due Date: 27-May
Camera Ready Due Date: 3-Jun
Heatin’ Up the Kitchen
The City’s Magazine
The flavors of Fort Worth. Get a
sneak peek of upcoming food coverage in the magazine as well as an
inside view of what it's like planning the 2014 Fort Worth Food
and Wine Festival. Get the latest
reviews, food news and recipes,
plus advance word on the tastiest
deals in town.
Editorial: Financial Planning Guide, Protecting
Our Children from Sexual Predators, School
Guide
Paid Profile Section: Financial Planners, Sports
Medicine/Orthopedics
Advertising Emphasis: Schools
Ad Reservation Deadline: 19-Nov
Ad Materials Due Date: 26-Nov
Camera Ready Due Date: 3-Dec
Destination Weddings and
Honeymoon Retreats
ropin’, ridin’ and God
Cowboy Churches
FOOd Festival usa
Delicious Travel Destinations
The City’s Magazine
fwtx.com
Best
places
to
Work
Buzz Kill
TABC Under Fire
January 2013
j u ly 2 0 1 2 • $ 3 . 9 5
The City’s Magazine
Executive Chef Blaine Staniford of Grace
August 2013
Editorial: A+ Educators, How to Prepare for College, School Guide, Top Dentists, Burleson Inside
Design
Event: Top Chef Cooking Challenges
Paid Profile Sections: OBGYN / Infertility, Dentist
Advertising Emphasis: Schools
Ad Reservation Deadline: 17-Jun
Ad Materials Due Date: 24-Jun
Camera Ready Due Date: 1-Jul
September 2013
Editorial: Top Chef, Food Lover’s Guide, Retirement, Catering Guide
Advertising Emphasis: Retirement, Downtown
Living, Caterers
Paid Profile Section: Chefs, Men’s Health
Ad Reservation Deadline:15-Jul
Ad Materials Due Date: 22-Jul
Camera Ready Due Date: 29-Jul
Tour The Dream home SepT. 26 Through ocT. 28. See details on page 2.
The City’s Magazine
Online Contest
& Promotions
Let us host your next contest or sweepstakes. Our web staff can develop customized entry forms that easily compile
contestant information. Plus, you’ll get
the added bonus of brand exposure to
our engaged audience.
Package Includes:
Print: Logo and contest info in Fort
Worth, Texas Magazine
Website:
• Logo with Click-Through to Contest.
• Full web campaign will run on site
for up to 1 month.
• Promotion of Contest on Home Page
(In Rotation for up to 1 month)
• Development and Hosting of Contest
Forms
E-Mail Newsletters: Promotion
of Contest via E-mail Newsletters to
10,000 newsletter subscribers.
Social Media: Facebook (Over 8,500
fans) & Twitter (Over 3,400 followers)
promotion multiple times during the
contest.
Lead Capture: A contact list of any
leads generated will be provided.
Cost: $2,500 + Cost of Prize
savory soups
anD sanDwiches
Our Top 30 Local Hotspots
CONTEST SPONSORSHIP
PROGRAMS
Special opportunities arise throughout
the year, but here’s a look at our recurring products:
• Top Chef
• Best Of
• Top Dentist
• Top Docs
• Top Attorneys
• Top Teacher
• Culinary Awards
Contact your Account Executive for Program Details.
CUSTOM PROGRAMS
FWTX.com can create a customized
program to best showcase your business
through our digital offerings. Our team
will work with you to understand your
objectives and create a customized program to best optimize your budget. Ask
your account executive for details.
• Custom Landing Pages
• Microsites
• Overlays & Interstitials
• Slideshow Sponsorships
• Blog Sponsorships
• Logo Integration
• Video Sponsorships
• Social Media Messaging
• E-mail Campaigns
• Contest & Sweepstakes
pharmaceuTical aBuse
A Dangerous Pursuit
ouT oF The ashes
Life After the Possum
Kingdom Wildfires
Top
DocTors
396
of the Area’s Best
Physicians Chosen by Their
Peers in 42 Specialties
plus
fwtx.com
spring Fashions
in Full Bloom
april 2012 • $3.95
The City’s Magazine
Best
oF 2012
203 Picks for the
Best in...Shopping,
Dining, Services,
Nightlife, Places to
Play and More
+
AmericA’s First
seriAl Killer
H.H. Holmes in Fort Worth
fwtx.com
june 2012 • $3.95
WhAt
DAD
Deserves
Gifts for
Father’s Day
sAltWAter
cAtch
Deep-Sea
Gulf Fishin’
April 2013
Editorial: Top Doctors, Alzheimer’s Medical
Feature, General Worth, Waste Not Want Not
Paid Profile Section: Doctors
Advertising Emphasis: Spas, Summer Skincare
Event: Top Doc Reception
Ad Reservation Deadline: 11-Feb
Ad Materials Due Date: 18-Feb
Camera Ready Due Date: 25-Feb
The City’s Magazine
2012
Dream
home
Elegant Riverhills
Residence
animal
reScue
Finding
Forever Homes
Kimbell
TurnS 40
An Evolving
Masterpiece
Western
traDition
lives
Chapman Cowboy
Cookout
DressinG
Your aGe
50% increase in
page views in the
last 12 months
Kids’ Summer
Fashions
smooth
sea aheaD
Ultimate Cruise
Vacations
fwtx.com
m ay 2 0 1 2 • $ 3 . 9 5
the
shrinkinG
starteleGram
The Paper
Then and Now
Golfers’
DeliGht
Local Pros Tell Why the Grass
is Greener in Fort Worth
Hospitals,
Rehab and
Cancer Centers
The City’s Magazine
May 2013
Editorial: Best Of, History of Fort Worth Clubs,
Uncovering Crooked Service Providers
Paid Profile Section: Vets, Women’s Health
Advertising Emphasis: Fashion, Pets, Women’s
Health, Best Of
Ad Reservation Deadline: 18-Mar
Ad Materials Due Date: 25-Mar
Camera Ready Due Date: 1-Apr
CHEAP
EATS
30 Delicious Dishes Under $10
Reuben
ich
Sandw
SWISS
PASTRY
SHOP
fwtx.com
NOVEMBER 2012 • $3.95
SOLDIER ON
Painting by Spray Gleaves
photographed in the Fort Worth
Community Arts Center
The City’s Magazine
2012 meDical
DirecTory
fwtx.com
OctOber 2012 • $3.95
Healing Local Veterans
The City’s Magazine
June 2013
Editorial: 50 Great Weekend Getaways, Falling
Prey to Big Banks, Building Trends, Mac &
Cheese, Builder Guide
Paid Profile Section: Builders, Plastic Surgeons
Advertising Emphasis: Home Improvement
Ad Reservation Deadline: 15-Apr
Ad Materials Due Date: 22-Apr
Camera Ready Due Date: 29-Apr
Culinary
Awards
PLUS 2012
giFt guide
What to get
and Where
Holiday
CoCktail
attire
From
Humble
beginnings
Jewel and 8 other
North Texans share
their stories
WHen
streetCars
roamed
Fort WortH
plus
2012 top attorneys
October 2013
Editorial: Dream Home, Kimbell Art Museum
Reveal, Medical Guide
Event: Dream Home Party and Touring
Paid Profile Sections: Health Care Professionals,
Dream Home Vendors, Interior Decorators
Advertising Emphasis: Medical Guide, Realtors
Ad Reservation Deadline: 12-Aug
Ad Materials Due Date: 19-Aug
Camera Ready Due Date: 26-Aug
November 2013
Editorial: Wine Lover’s Guide, Gift Guide, Culinary Awards
Event: Top Attorney Reception
Paid Profile Section: CEOs,
Opthalmology/Lasik & Vision
Advertising Emphasis: Culinary
Ad Reservation Deadline:16-Sep
Ad Materials Due Date: 23-Sep
Camera Ready Due Date: 30-Sep
December 2013
Editorial: CPS: Qualifications? Abuse of Power?,
25 Best New Restaurants in Fort Worth
Paid Profile Section: Attorneys, Auto Dealers
Ad Reservation Deadline: 21-Oct
Ad Materials Due Date: 28-Oct
Camera Ready Due Date: 4-Nov
fwtx.com
december 2012 • $3.95
Local golfers Mark Brooks, J.J. Henry and
J.J. Killeen at Colonial Country Club
Fort Worth, Texas: The City’s Magazine
15
What people are saying
“Stacy Furniture and Dorian’s Interior Design have been thrilled with our Fort Worth, Texas marketing
program. The magazine continues to be a first class, consistent advertising product, targeting our customer’s
demographics. In today’s challenging economic times, advertising dollars must be spent wisely and Fort Worth,
Texas magazine is a sound investment in your business.”
Dorian Stacy Sims
President, Stacy Furniture & Design
“Fort Worth, Texas magazine is an exemplary publication that takes its readers into consideration first and
foremost. The magazine truly does a good job of giving a consistent and unbiased overview of Fort Worth as a
community. As a monthly publication it is always a pleasure to read through the interesting commentary and
editorial that is written. Fort Worth, Texas is a magazine that businesses want to be a part of.”
Kincaid’s Hamburgers
Fort Worth, Texas magazine has become a staple in our marketing plan. The magazine’s interesting content, and
high-quality look ensure a long shelf life. We find that many of our customers read Fort Worth, Texas magazine
and have taken notice of our ads.
Jennifer Williams
Morrison Supply Company
Fort Worth, Texas magazine has been an invaluable resource and long-time (well over 10 years!) partner in reaching
my Tarrant County clients. As an advertiser, the magazine’s partnership and 360-degree advertising plans have shown
proven results time and time again. Personally, their editorial content and design layout keep me engaged issue after
issue; I look forward to receiving the publication each month and will continue to do so for years to come.
Jason Giles
Park Place Motorcars
Over the years we’ve advertised our company in a variety of different ways, but without a doubt being the Fort
Worth, Texas magazine Dream Home builder has been the most successful. It has been about six weeks since the
tour ended and we’ve already had meetings with eight potential customers and have signed contracts with two of
them. I feel confident that years from now we will look back on this Dream Home Remodel and see it as one of the
major landmarks that changed the trajectory of our company’s future.
Tom Bates
Glendarroch Homes
Fort Worth, Texas magazine and its staff have been a true partner since we ran our first ad in early 2010. We’ve
seen much growth in our Arlington and Fort Worth hospitals since 2010, and feel Fort Worth, Texas magazine
helped us deliver a powerful message to the right audience. We’ve also been impressed with how much Fort Worth,
Texas magazine does for its community and its partners.
Bren Clevenger Ori, CAE, CMP
Vice President – Marketing and Communications
USMD Hospital Division
16
2013 media Kit
Fort Worth,
Texas delivers
more monthly
readers than
any other paid
magazine in
Fort Worth.