advertising summary back to the future

ADVERTISING SUMMARY
BACK TO THE FUTURE
SOURCE
AD PLACEMENT DATE
AD SIZE OR LENGTH
QUANTITY
CIRCULATION OR REACH
SAMPLE INCLUDED
NEWSPAPER: Courrier Frontenac
April 16th
¾ page
1
22,954
√
April 30th ¾ page
1
22,954
√
May 21st ¾ page, ½ page
2
22,954
√
October 8th ½ page
1
22,954
√
November 12th ½ page 1
22,954
√
November 26th ½ page
2
22,954
√
MAGAZINE:
mag2000
18,000
√
April Edition
2 pages
1
18,000
√
May Edition
1 page
1
18,000 √
May Edition
2 pages
1
18,000
√
September Edition
1 page
1
18,000
√
November Edition
½ page +
glue dot gift card on cover 1
18,000
RADIO: 97.3 May 26 - 29
:30
35
100,000, 52%: 52,000 against target French audio included
RADIO 105.5 18 minutes
:30
35
40,000, 39%: 15,600 against target
French audio included
PROMOTIONAL PRINTING
Invitation
400
400
Event flyer
5,000
5,000√
40th Anniversary Promo √
Premiums
ONLINE: Courrier Frontenac
May 25 - 29
11,700/week
6,652
ONSITE BRANDING
March - December
1,924,443
Exterior Pylon
√
Mall Entrances√
Interior Signage√
Floor decals
√
Contest Touchscreen√
TOTAL ADVERTISING EXPOSURE
2,327,267
√
NEWSPAPER. APRIL 16, CIRCULATION: 22,954
NEWSPAPER. APRIL 30, OCTOBER 8. CIRCULATION: 22,954
NEWSPAPER. MAY 21, CIRCULATION: 22,954
NEWSPAPER. OCTOBER 8, NOVEMBER 12, 26. CIRCULATION:22,954
CARREFOUR FRONTENAC RADIO SCRIPTS: 97.3 AND PASSION ROCK 105.5 FM
RADIO 0:15
Your Carrefour Frontenac Thetford Mines is celebrating its 40th anniversary!
And for this special occasion come and shop at
the participating stores (boutiques) and get a 20%
discount on selected items AND up to 40% on other
marked items.
Visit the boutiques at Carrefour Frontenac for details.
RADIO 0:30
40 years is rewarding, come and celebrate with us
Thursday, May 29th. All day long, enter your name
on the touch screen in the mall. At 40 minutes past
every hour from 9 h 40 a.m. to 8 h 40 p.m. the name of a
winner will be announced.
You could win up to $4 800 in Carrefour Frontenac
gift cards. Plus, take in the activities, shows and
surprises. Visit carrefourfrontenac.com for details
and contest rules.
40 years! We are travelling with you through the
future.
ENTRANCE DOOR WRAP, MAGAZINE, NOVEMBER EDITION: 18,000
ENTRANCE WRAP: HOLIDAY
IN-MALL BRANDING AND DIRECTIONAL GIFT CARD FLOOR DECAL
INTERIOR DISPLAY, FLOOR DECALS AND TABLE DECALS
INTERIOR SIGNAGE AND DISPLAYS
40TH ANNIVERSARY PROMOTIONAL PREMIUMS
40TH ANNIVERSARY PROMOTIONAL PREMIUMS
SOCIAL MEDIA SAMPLE EXPOSURE
SOCIAL MEDIA SAMPLE EXPOSURE