Farming Newsletter

2016
summer
FARMING
MATTERS
Launching our
new Morrisons
Shorthorn
Beef Range
Westmoor Beef Shorthorns ©Penny Paisley
After six years of working alongside
the Beef Shorthorn Society, Morrisons
is excited to share the news of a new
Shorthorn branded beef product that
will be launched in selected Morrisons
stores by September. The news comes
as we re-launch our Beef Shorthorn
scheme with new premiums of up to
25p/kg as of August 2016.
The Beef Shorthorn is renowned for
its eating quality characterised by its
marbling which influences its rich, tender
and succulent flavour. Our new carcase
specification targets uniform cattle that
will create a consistent product, which our
customers purchase time and time again.
If you are interested in supplying cattle
into the Morrisons Beef Shorthorn supply
chain, please contact your local buyer.
Dates for
your diary –
Shorthorn Sales
Saturday 24 September –
Worcester Market
Monday 17 October –
Stirling Bull Sales
Wednesday 9 November –
Craven Cattle Market, Skipton
Saturday 12 November –
Chelford Agricultural Centre
Welcome to
Farming Matters
Joe Mannion, Head of Livestock Procurement,
introduces Farming Matters.
W
elcome to our summer edition
of Farming Matters
Livestock prices have remained volatile since
our last newsletter, however recently we have seen
prices across all species moving upwards. Demand for
good quality beef, pork and lamb has improved and
we are pleased to say that volumes have increased in
Quarter 1 with our cattle production up 10% year on
year which is very pleasing.
Heavy cattle continue to be an issue across the industry
and due to the increased demand for fixed priced steaks,
the need for lighter more consistent cattle is more
important than ever.
I’m pleased to announce that Morrisons will be
launching a range of Dry Aged Shorthorn beef under
our ‘Best’ range from September. If you would like to
join our Shorthorn producer group please get in touch
with your local buyer to find out about the scheme.
Also in 2016 we have seen local pork and beef ranges
established in Lincolnshire stores and the range is
selling exceptionally well, with other regions to follow.
We will once again be welcoming our suppliers to our
hospitality area at the Great Yorkshire show on the
12 – 14 July and hope to see you there.
I hope you enjoy reading this
edition of Farming Matters.
Joe Mannion
Cover image shows (L-R): Westmoor Joyful Honeybee,
Westmoor Yasmin Helena, Westmoor Joyful Honeydew,
heifers sold at the Beef Shorthorn Society sale at Skipton in
November 2015. Stock regularly sold via CCM. Visitors always
welcome at West Moor, contact Rob and Penny Paisley via
FB@westmoorhousefarm or on 07940 579 833
Meet
the team:
Tim Farrar
Head of Operations for
Meat Manufacturing
Tim studied Agri Food Marketing and Business
Studies at Harper Adams University, before
beginning his career in the meat industry at Dean
Foods and Kepak. In 2006, he joined Morrisons’
manufacturing as Production Manager at Farmers
Boy in Bradford, our manufacturing site for cooked
meats, cheese, pies, sausage rolls, quiche and bacon.
In 2008, Tim was promoted to General Manager at
our meat manufacturing site at Colne, then holding
the same role at Spalding. In 2012, Tim moved to
Winsford, our manufacturing site for burgers, meat
balls, mince and pre-pack steaks and chops, as
General Manager, where he was heavily involved in
the integration of the site from Vion to Morrisons.
The following year, Tim was promoted to site General
Manager for our Farmers Boy site. Early 2016 saw
Tim’s most recent move, promoted to Head of
Operations for Meat Manufacturing, heading three
abattoirs and one retail meat packaging site with
an annual turnover of £851m.
Tim lives in Skipton, North Yorkshire with his wife
Alice, and one year old son Charlie.
2
Morrisons FARMING MATTERS Summer 2016
VIA
Grading
on
cattle
Visual Imaging Analysis (VIA) grading of cattle has
been live in the UK Beef industry since 2014 and other
processors for over 5 years.
On the whole the VIA replicates what a human does, but
with a more consistent method. The VIA machine will
replicate the same results no matter what time of day,
month of the year or where the VIA machine is.
The system was introduced at our Turriff abattoir in 2015
and since the installation we have been busy evaluating the
kit and making sure that we are happy with the quality of
grades the automatic grader is processing. As we continue
to test the carcase grading quality we are excited to be
making progress and hope to have the system live
in 2017.
When the system does go live, all cattle will be paid to a
15 point grid which will enable more definitive premiums
and discounts on specific grades.
David Evans, Agricultural Manager for Morrisons, states:
“Our suppliers have asked us to look at VIA as it potentially
provides more consistent grading. The installation at Turriff
is allowing us to fully evaluate the technology and we are
confident that we can move onto VIA grading within the
next 12 months.”
Our new regional product ranges
Following feedback from our customers,
one of Morrisons’ business targets is to
‘deliver more local solutions’.
Customers and the general public are
becoming more and more aware of, and
interested in the origin of their food.
Information is now more freely available,
including both positive and negative press
and dubious ‘facts.’ Younger generations
are increasingly conscious of what they
are eating, as well as knowing where their
food has come from and how it has been
reared. ‘Food miles’ are now important to
customers, as are livestock journey times
and other aspects of animal welfare.
As a part of this solution, 2016 has seen
the launch of regional ranges – starting
with Lincolnshire beef and pork. Up to 200
cattle and over 2,000 pigs per week are
killed on their doorstep in our Spalding
plant and sold over the butchery counter
in Morrisons stores in Lincolnshire.
All cuts are available in the Lincolnshire
beef and pork range, and some bespoke
regional products have been developed,
such as Lincolnshire Pig’s Fry, with
Lincolnshire Chipolatas and Lincolnshire
Sausage Meat to be launched shortly.
Feedback from customers has been positive.
They like being able to buy local meat and
it fits with the Market Street ethos.
There are plans in the pipeline to develop
more local beef and pork ranges for our
Morrisons stores. Look out for the new
local ranges in a store near you!
Head to our family
butcher counter
To pick up Lincolnshire beef
and pork
MM452955_1188347
MM452955_1188347 Butchery
Ticket 1 69x210_KO.indd
1
10/02/2016 16:54
3
At Morrisons we believe that consumer
eating quality is a major influence on
repeat purchase of a product. It is of
great importance to us to therefore
ensure that we review eating quality
as a business and benchmark our meat
against competitiors, including EU meat.
Eating
Quality
Progression
in Pork
In 2015, the number of cattle holdings
affected by new TB breakdowns
in England was almost 4,000,
with each breakdown costing an
estimated £20,000 to the taxpayer
and over £10,000 to farmers. An
estimated 50% of breakdowns
in low risk areas are caused by
purchased animals. [Defra, 2015]
November 2015 brought the launch of
a joint Government and Industry TB
Biosecurity Campaign to increase the
understanding and uptake of biosecurity
measures. The campaign includes
new tools and advice to help farmers
Within our meat quality programme we have
recently been focusing on pork. After several
assessesments through our meat quality
centre and quality taste panels we are happy
to announce our work with JSR Genetics on
improving eating quality of our Morrsions pork.
To do so, we are working with our current
supply chain who use JSR genetics, to use a
specific JSR sire line that enhances the eating
quality of our pork. With this scheme, Morrisons
is able to reduce the variation in our pork
quality and generate a great eating experience
that customers enjoy time and time again.
protect their herds from TB, and to
try to help eradicate bovine TB.
the location of bovine TB outbreaks in
England and Wales over the past 5 years.
The campaign includes an online TB
Hub http://www.tbhub.co.uk/ with the
aim of promoting action and helping
farmers and vets protect herds from
bovine TB. It contains tools and practical
advice, with all bovine TB information,
including trading rules and biosecurity
measures on one website. In addition
to the TB hub, the campaign has also
launched an interactive mapping
tool: www.ibTB.co.uk which shows
Neil Blake, President of the British
Cattle Veterinary Association, said:
“Biosecurity and risk based trading are
important in the management of all
infectious diseases whether that is BVD,
Johne’s disease or bovine TB. These new
initiatives are an important part of the
25-year strategy to eradicate bovine
TB. Combining wildlife controls with
biosecurity and risk based trading will
allow us to make significant inroads in
the fight against bovine TB. The bovine
TB biosecurity drive gets underway as
over half of England is on track to become
officially TB free within five years.”
TB Biosecurity
4
Morrisons FARMING MATTERS Summer 2016
New wagon washes installed at Colne and Spalding
In order to improve our facilities and meet industry standards, we have installed new
wagon wash facilities at our Colne and Spalding sites. The installation helps to prevent cross
contamination from livestock vehicles, in particular those transporting pigs. The wash bays
are enclosed on the sides to prevent cross contamination from spray from a dirty wagon
transferring onto cleaned vehicles. We hope this move will help to minimise spread of
diseases and be a welcome investment.
The facilities have been designed to incorporate all of the British Meat Processors Association
(BMPA) requirements, so that we can sell our pork as British. In order for us to maintain our
BQAP status, “all pig livestock vehicles shall be thoroughly cleansed and disinfected prior to
leaving the site.” [BMPA Pork Scheme]
The new washes are coin-operated, and are for both washing and disinfecting, on a timed system.
The hose reels are contained so that they are protected from temperature extremes to ensure
operations can continue throughout winter.
Stonehills Beef Shorthorns
Geoff Riby has been farming at
Stonehills Farm near Bridlington
for over 25 years, after coming out
of dairy 15 years ago. By chance, he
bought a few Beef Shorthorn cows
and soon realised what wonderful
sucklers they make; easy to calve,
milky and fertile, and before long grew
to keeping 50 pedigree Shorthorn
cows, extended by his retained
heifers and fattening bullocks.
Geoff farms with his son Christopher and
a full time farm employee who carries
out a lot of the arable work. All feed is
grown on the farms’ arable land and little
is bought in. To make best use of his land,
Geoff farms his Shorthorn herd on 100
acres of a low input grazing stewardship
scheme. The herds’ superb foraging ability
makes the land ideal, and in the winter
the herd is brought in and fed solely on
silage. All calves are born in a tight 8 week
period starting in February. The cows’
high fertility, milk yield and calving ease
means they nearly always achieve a 99%
rearing percentage. The calves are weaned
mid October, with steers weighing an
average of 320kg and heifers 295kg. The
overall role of the Stonehills herd is to
produce bulls for breeding as well as
heifer replacements. The bulls that are not
retained for breeding are castrated and
sold direct onto the Morrisons Shorthorn
Beef Scheme at an average CCW of 320kg.
Aside from the beef and arable, between
Geoff and Chris they have a flock of 150
pedigree Texel and pedigree Suffolk
sheep, which they sell both privately and
in the sale ring. As if Geoff isn’t busy
enough he was also elected President of
the Beef Shorthorn Society in February of
this year, a postion he holds for 2 years.
Geoff explained: “There are exciting
times ahead within the Beef Shorthorn
Society in 2016, and especially the
progression that has been made
with Morrisons to get a Shorthorn
Beef Range into their supermarkets
- its been a long time coming.”
All of this comes after the Beef Shorthorn
Society has reported yet another record
uptake for 2015. Registrations increased
by 8.92%, adding to the five year trend –
up by over 39% since 2010. Furthermore,
those trends are mirrored in the 2016
BCMS published data which shows that over
the last seven years, UK Beef Shorthorn
and Beef Shorthorn cross populations
have increased by a massive 64%, on
top of a membership increase of 11%.
In addition to this, Geoff explains that:
“In a pressured industry, the Shorthorn
is a cheap and economic replacement
option and we welcome new breeders and
commercial farmers alike to our sales.”
If you’re interested in finding out
more information then call the Beef
Shorthorn society on: 024 7669 6549 or
visit: http://www.beefshorthorn.org/
5
In the retail world, every product we sell has to be driven by consumer demand. Consumers today have
an extraordinary choice when it comes to their meals.
As choice grows, meat is becoming a smaller part of consumer purchases and often health, affordability and
ethics drive meat choices. EBLEX (2012) data: “The Shopping Decision Process for Meat” article examines
the factors that drive purchasing outcomes for red meat, with the top two being appearance and price.
six factors driving beef purchase outcome (Eblex, 2012)
We must ensure that we have a consistent product to
therefore hit specific price points that our consumers
demand and ensure that the meat looks good to the
consumer. To achieve this we must first ensure
that we deliver a consistent product to our
consumer that is of good quality every time.
To do so we need to reduce the variation of our
meat quality.
Recipe
Quality
Appearance
Pack size
Cut
Price
This means that as a retailer we need to prioritise;
reputation (quality consistency and expectation),
appearance and costs.
Variation is mainly caused by overweight carcases that
create a multitude of issues from end to end. From a
Morrisons perspective: in our Retail Packing Plant we use
precision steak slicing machines that put primals of beef or
pork into moulds and cut the steaks to an exact thickness.
This means that beef primals from overweight carcases
have to be trimmed, losing a percentage of the prime cut.
In addition, bigger carcases create bigger steak cuts which
are often priced above our retail price point, which puts
many customers off purchasing the meat, leading to further
waste and mark downs.
It costs roughly twice as much for a beast to lay down fat
than muscle, as cattle reach a maximum efficiency stage
within their life, called mature end weight; they stop laying
down muscle and only lay down fat. At this point, dry
matter intake vs. body weight becomes stagnant and begins
to drop. Daily live weight gains drop off and the amount
of feed needed to produce this extra live weight increases
6
Morrisons FARMING MATTERS Summer 2016
significantly. As well as costing the farmer more in the long term, they will
also be penalised for overweight cattle.
PERformance efficiency depends on the animals growth stage
Rate of Muscle & Fat laid down
Native breed wins award
Fat
Protein/Muscle
Point of maturity
The NBA Beef Expo held in May
was a successful day out for Arfon
Jones, a Woodheads supplier from
Anglesey, who won Native Breed
Champion with Evita, a September
2014-born, Beef Shorthorn x heifer,
bred and owned by R. Arfon Jones,
Anglesey.
Live weight
This can be replicated across beef,
lamb and pork, and overweight
carcases are bad news for both
farmer and processor: they don’t fit
a retail pack price, they are often
perceived as too fatty and too big
for the retail trays and overweight/
out of specification carcases reduce
the consistency. In addition, older,
heavier carcases compromise on eating
quality, which reduces the chance of
repeat purchase of Morrisons meat.
If the industry is to keep up with other
meat businesses, standardisation and
consistency is needed. Without this, our
customers will simply choose chicken
or fish instead. This is why we have
specific grids and weight restrictions
to attempt to get a more consistent
end product which is enjoyed every
time by our customer. In line with
this, Morrisons will soon be launching
a heifer beef range, using specific
weight and grade heifer carcases to
create a more uniform product.
RED TRACTOR
At Morrisons all of our fresh Beef,
Pork and Lamb must comply with
Red Tractor Standards, which
alongside animal welfare is
considered by our customers as
a highly important factor
of Buying British.
As an industry it is in our own
interest to ensure that we
preserve the image of the British
Farming Industry and reduce
the risks to all of our businesses.
We must stress the importance
of general farm and Red Tractor
practices, including animal
welfare, deadstock stored and
securely locked, locked medicine
cabinets, animal housing
and end of day practices.
We appreciate your support on
this and as always Morrisons are
100% committed to fresh British
Beef, Pork and Lamb and the whole
of the British farming industry.
7
Doug Dear Stabiliser open day
Doug’s business allows farmers to retain
ownership of their cattle and enables
them to maximise their margin by using
his expertise and scale of operation to
finish their cattle to the Woodheads
specification. Doug finishes cattle for
farmers all year round and if you would
like to find out more about how you can
put your cattle into Doug’s finishing unit
or are interested in the Stabiliser Cattle
Co. please see the contact details below:
In Spring 2016, Doug Dear of Osgodby
Grange, North Yorkshire, winner of the
Beef Innovator of the Year award 2015
opened his farm up to showcase his
contract finishing programme.
Doug finishes cattle on a B&B basis,
taking in steers, heifers and bulls for
finishing. This Spring he has been busy
working closely with the Stabiliser
Cattle Co to finish Stabiliser bulls for
Woodhead Bros .
The open day was a great success,
promoting Doug’s facilities and enabling
farmers to speak to representatives of
Morrisons, the Stabiliser Cattle Co, AHDB,
Keenan, Allflex and Anglia Farmers.
The open day featured 700 finishing cattle
Doug Dear 07968 231 718
including many Stabiliser bulls, with daily
live weight gain shown for every pen of
cattle, some reaching 2kg per head per day.
Ursula Taylor 07790 018 637
(Stabiliser Cattle Co.)
James Holden 07831 555076
(Woodheads/Morrisons)
Condemnation glossary
Rejections are recorded on the kill line by the Food
Standards Agency and fed back to suppliers via our website
www.morrisons-farming.com.
Many are common in more than one species, but are
listed under the species we see them most in.
Cattle
Abscess – caused by injecting with dirty needles.
Abcesses can occur on the gut wall, caused by abrasive
barley in the diet.
Actinomycosis or Lumpy Jaw – caused by bacterial
infection.
Cirrhosis – linked to liver fluke, can be the final stage
of fluke.
Fascioliasis (Fluke) – recorded as active or inactive, or
mature and immature, a parasitic disease caused by Fasciola
hepatica. Some flukicides do not treat the immature fluke,
which can then mature and cause damage to the liver.
Joint lesions – commonly arthritis.
Peritonitis – inflammation of the liver caused by bacteria
or virus.
Sheep
Abscess – caused by injecting with dirty needles.
Cysticercus ovis (C. ovis) – the cystic stage can affect the
full carcase and lead to rejection of the whole carcase.
Cysticercus tenuicollis – tape worm affecting the liver,
caused by feed contaminated by dog/ fox faeces.
Hydatidosis – affecting the liver, a parasitic disease caused
by dog tapeworm in its larval stage, the hydatid cyst.
8
Morrisons FARMING MATTERS Summer 2016
Joint lesions – commonly arthritis.
Trauma (bruising) – bruising from wool pool.
Pigs
Abscess – caused by infected fight wounds.
Erysipelas / diamonds – on the skin, caused by bacteria.
The whole skin is rejected. Develops in stages: chronic,
affecting the joints (arthritis), then septicaemia stage,
leading to rejection of the whole carcase.
Hydronephrosis – caused by a blockage in the kidneys
preventing urine from flowing out.
Joint lesions – commonly arthritis.
Milk spot (Ascariasis) – caused by roundworms.
Pericarditis – inflammation of the heart caused by
bacteria or virus.
Peritonitis – inflammation of the liver caused by
bacteria or virus.
Pneumonia and pleurisy – abscesses on the lungs /
inflammation of the pleurae, requires stripping of the pleura
or removal of the ribcage.
Tail bite – infection spreads in the blood stream and leads
to multiple abscesses throughout the carcase. Can lead to
condemning the whole carcase if abscesses are found in
two or more places on the carcase.
Tuberculosis (TB) – from the avian strain of TB.
All carcase data and condemnation information is available
on our website www.morrisons-farming.com from 6.30pm
on the day of kill. If you do not already have an account,
please contact the livestock office at Colne on 01282 729117
or Turriff on 01888 563 751.
Farmplan and Morrisons
Thorley Bark
Case Study Alistair
House Farm,Winsford
average deadweight of 400kg. We can monitor this using Cattle
Manager and produce reports to help us keep track of the
animals that have reached the required weight.”
Cattle Manager provides a link in the software to allow the
import of kill data easily, this enables Alistair to import the data
from the Morrisons Farming website www.morrisons-farming.
co.uk, and quickly see the performance of each animal and save
time managing data.
Alistair adds, “Although the time saving element is beneficial,
the main reason we like the kill data link is the instant
knowledge of the performance of the cattle, which helps
us to modify and improve purchasing.”
David Massey (pictured) manages Bark House Farm in
Winsford with his father – in – law Alistair Thorley.
The farm itself is mixed, spanning 400 hectares, the main
enterprises on farm are cattle and arable. Cattle breeds
managed are mainly continentals and a few native breeds
with arable concerns including potatoes, wheat,
oats, barley and maize.
Cattle Manager also produces a pre-populated FCI form which
helps Alistair save time and prevent possible mistakes from
writing by hand.
For more information about Cattle Manager software call our
Sales Team on 01594 545000 or email [email protected].
Watch a short software demo online at https://www.youtube.
com/user/FarmplanUK
“The type of crops grown and how we manage the
business changes in line with the market, we stay
flexible to meet current demand,” says Alistair.
“We’ve been using Cattle Manager from Farmplan
for around 5 years now. We made the decision to
begin using cattle management software as we
found that we were under increasing pressure to
provide accurate records on demand, particularly
regarding cattle movements and details of the
animals in the herd. It made sense to choose
software to help with this as it’s easy to use and
all this information is in one place.”
Cattle Manager can help users manage and
monitor animal performance as well as profit and
losses, keeping track of the animals on farm and
identifying those that are Farm Assured now and
highlighting those that become Farm Assured
whilst on farm.
He adds, “All our cattle records are kept in Cattle
Manager. Records are updated every time cattle
are moved with the help of a barcode reader. The
main advantage is full traceability and constant
knowledge of Farm Assurance as cattle are only
on the farm for a short duration.”
“We currently supply our beef to Morrisons via the
Woodhead Bros plant in Colne. We’ve been doing
this for 6 years, sending around 1850 animals to
Woodheads annually. We buy animals at anything
from 12 to 30 months and rear until they reach an
9
News from AF
Grants – could
LEADER funding
support your
business?
After two years in development, the LEADER Programme
has now been launched. AF members can access
AF GrantResource, a grant finding agency.
The LEADER scheme provides grants across rural areas
of the country under a range of priority areas, including:
• support for micro and small businesses
and farm diversification
• boost rural tourism
• increase farm productivity
• increase forestry productivity
• provide rural services
• provide cultural and heritage activities
Rural areas of England are divided into Local Action Groups
(LAGs) each with their own specific priority areas that are based
on the priorities above.
Dan Cox, AF GrantResource Programmes Manager, said: “There are
lots of opportunities under the LEADER programme. However if you have
a potential project in mind, it’s well worth speaking to us sooner rather
than later as the application process can take 6-9 months and can be
highly competitive.”
Speak to the team today to discuss your development plans.
Call Dan on 01603 881 833 or email [email protected]
10
Morrisons FARMING MATTERS Summer 2016
Morrisons
Farming
Programme
– working in
conjunction
with AF
AF
Products
Our benchmarking has
shown possible savings
The Morrisons Farming Programme offers suppliers an exclusive
AF membership which has been established to help build a
sustainable British farming industry.
AF is the UK’s largest agricultural purchasing group and sources a
wide range of key inputs and business essentials, including:
• Fertiliser and agro-chemicals
• Animal health products
• Building supplies
• Mobile phones
• Fuel cards and bulk fuel
Agrochemicals............................. 2.5%
Fertiliser........................................ 1.5%
Seed............................................. 2.5%
Building materials........................ 8.5%
General supplies.......................... 23%
Livestock products...................... 16%
Feed............................................. 2%
Fuel cards.................................... 9%
Machinery.................................... 4.5%
Figures: Jan 2015 – Mid Jan 2016, circa 1015 lines
David Evans, Head of Agriculture, WM Morrison Supermarkets PLC,
states: “We are very positive about working with AF because it is a
farmer owned co-operative that is transparently delivering savings
directly to its producer members. It is also a great platform for
Morrisons to provide benefits to our famers on products and services
that AF can source competitively.”
There are membership packages for all sizes of business – no matter
how big or small your farm, you can benefit from AF’s buying power.
AF’s team of on farm Key Account Managers can visit you to talk
through membership and how joining can benefit you.
The product wheel shows the huge range
of products available, all at the end of a
call to one of AF’s specialist buyers.
To find out more, call Lorraine Nuccoll
on 01603 881981.
New free AF Fuel Card is helping farmers save on road fuel
The new AF Fuel Card is helping members
across the UK make savings
Launched earlier this summer, the new AF Fuel Card can be
used at over 1,800 multi-branded sites across the UK Key
Fuels network at no cost to you. There are no transaction
fees or monthly card costs associated with the AF Fuel Card.
What’s the benefit of the AF Fuel Card?
There is a fixed weekly discounted diesel price and the card
carries no monthly fee – unlike most branded cards. If you
already have Key Fuels cards, you can easily take advantage
by transitioning to the AF Fuel Card.
Other cards including Allstar, Shell and Esso have a charge
of at least 50p a month, but the AF card does not carry a fee
so you could start saving money straight away by switching
and enjoy the benefits of a lower wholesale diesel price. The
AF fuel team will manage the process for you and there is
no fee to switch.
The AF Fuel Card card can be
used across the Key Fuels network
of over 1,800 sites. You can see the
locations of sites which will take
these cards at www.keyfuels.co.uk
/ournetwork.
11
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Choose from the following TAG-UK SexedUltra Bulls:
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Terms and Conditions apply.
An Economical Package for getting Cows in Calf!
For sire information visit: www.tag-uk.com
Call us 01606 869 253