Alpes vaudoises 2020

10/01/2014
COMITE DE PILOTAGE
ALPES VAUDOISES 2020
Public Presentation
January 3rd 2014 – Les Diablerets
Presentation of the Final Report
Alpes vaudoises 2020
1
Speakers
• Jean-Marie Schlaubitz,
Municipal Ormont-Dessus
• Jean-Marc Udriot,
President of CITAV
• Christian Minacci,
Economic Promotion
Aigle Region
2
1
10/01/2014
Structure of the presentation
1.
2.
3.
4.
5.
Where are we coming from ?
The Key Features of the Final Report
The next steps
Questions and Answers
Conclusion
3
1. Where are we coming from ?
Tasks accomplished under the supervision of the
Steering Committee « Alpes vaudoises 2020 »
•
From July 4th 2011 until July 11th 2013 : analysis and consolidation of 15
experts' reports produced between 2003 for the oldest and early 2013 for
the most recents
• Methodology :
• 9 working teams,
•
•
•
•
•
•
4-seasons
Cable transport facilities
Mobility
Accommodation(Hosting)
Environmental issues
Regional Governance
• One team in charge of writing
70 people
Final Report
4
2
10/01/2014
1. Where are we coming from ?
July 11th 2013
The mayors of the 9 municipalities
of the Alpes vaudoises
have signed the final report
« Alpes vaudoises 2020 »
5
2. The Key Features of the Final Report
Synthesis
A report to go forward with a strong consensus
• Dialog and strong commitment from all parties
• The report is a reference for the municipalities and
project leaders. It has been transmitted to the
government (Conseil d’État) of Canton de Vaud
• A shared Vision for the future and an answer to the major
challenges within a reinforced regional organisation
6
3
10/01/2014
2. The Key Features of the Final Report
Facts and major challenges
•
•
•
Socioeconomic indicators relatively worrisome
Uncertainties as for the snow coverage at middle
elevations on the horizon 2035
Acceleration towards a 4-saisons tourism and a mobility
which still need to be organised efficiently
•
Necessity to restructure the skiing domains to match the
evolution of customers expectations
•
Adaptation and development of accommodation and
hosting facilities
7
2. The Key Features of the Final Report
The Vision
Vaud Alps :
• a touristic region
at the crossroads of
major communication
axis
• Easily accessible
through several
entry points by road
as well as by train
8
4
10/01/2014
2. The Key Features of the Final Report
The Vision
Vaud Alps :
• Flagship attractions
associated to a
comprehensive and
very diverse offer of
activities
• Efficient connexions
via public transport
linking the major
attractions and the
resorts
• An attractive area of
freedom and mobility
9
2. The Key Features of the Final Report
The strategy
Six strategic objectives are derived from the vision :
Operation
1.
Deploy a strategy of coordinated actions within a strong regional frame.
Falgship attraction
2.
Aim to realize a direct cable link from the village of Les Diablerets and
the glacier
Coordinated offer
3.
4.
Encourage and accelerate the transition towards a tourism for all
seasons and thereby reduce the dependency on snow
Increase the competitiveness of cable transport installations and valorise
them in all seasons, taking care of the climatic and environmental issues
5.
Optimise the mobility offer for the local population as well as the
tourists
6.
Reinforce the attractiveness and the profitability of the accommodation
and hosting facilities
10
5
10/01/2014
2. The Key Features of the Final Report
Vision for touristic promotion
A revitalized offer
and a new life in
the main markets
Develop loyalty and attract the
next generations of our
traditional proximity customers
Attract new categories of closely
targeted customers in
Switzerland, Europe and beyond,
from the rest of the world
« Alpes vaudoises »
a «mountain» destination through its 4 key brands
«Villars», «Les Diablerets», «Leysin», «Château-d’Oex»
associated to its flagship products
2. The Key Features of the Final Report
Measures, investments, financing and implementation
The objectives of the strategy will be categorised in priority axis and in
nearly one hundred concrete actions and measures corresponding to an
investment policy of about 600 millions Swiss francs on a 10 years
period, for 4 main strategic themes :
•
•
•
•
Tourism 4-saisons incl. Glacier 3000
Mobility
Cable transport facilities
accommodation and hosting
42 mesures – 120 Mio.
12 mesures – 160 Mio.
18 mesures – 120 Mio.
16 mesures – 174 Mio.
This major effort will be made possible thanks to public financing from
the municipalities, the Canton of Vaud, the Swiss Confederation as well
as from private investors participating in a new era of growth for the
region of Alpes vaudoises
12
6
10/01/2014
Example of concrete measures
in Villars, Gryon and les Mosses
• Villars – revamping of the swimming pool and creation of a fitness and a
wellness areas
• Villars/Gryon - diversification summer/winter with new recreational areas
for families and teenagers
• Gryon - extension et reorganization of Gryon-parc (fun activities park in
summer)
Les Mosses
• New emphasis on the product "Plateau des Mosses" for summer & winter
13
Example of concrete measures: Leysin
- around the new train terminal «La Berneuse/Kuklos»
Project draft of
coordinated measures
in Leysin aiming at :
• facilitating the access
to the Kuklos from
Aigle as well as from
the other resorts in
the Alpes vaudoises
• improve mobility
within Leysin resort
14
7
10/01/2014
Example of concrete measures in Château-d’Oex
- around the new Trans-Goldenpass train station
• Develop the full potential of the new Trans-Goldenpass train to be
inaugurated in 2016
• Valorise the cultural heritage of the Pays-d'Enhaut
• Extension of the Museum of the old Pays-d'Enhaut with emphasis on the
art of cut paper
• Develop “Le Chalet” cheese making and the hot air balloon exhibition
15
Example of concrete measures in Les Diablerets
- around the new train terminal “Plat des Iles”
Project draft of
coordinated measures
aiming at :
• facilitating the access
to Glacier 3000, to
Isenau and le Meilleret
from Aigle as well as
from the other resorts
in the Alpes vaudoises
• improve mobility
within Les Diablerets
resort
16
8
10/01/2014
3. The next steps
Canton
•
•
•
Consultation within the offices of the canton – 3rd quarter 2013
Proposal for official endorsement by the cantonal government
« Conseil d’Etat » at the beginning of 2014
Elaboration of one or several projects of financial decrees to be submitted
to the cantonal parliament during the first semester of 2014
Region
•
•
Reinforcement of CITAV as main monitoring entity for implementing the
final report
Definition of a first series of measures to be realized between 2014 and
2016
17
4. Questions and Answers
18
9
10/01/2014
5. Synthesis
The project AV 2020 is…
A strategic vision fro the region
at a socioeconomic level
• For the 9 municipalities of the Alpes vaudoises
• More than 100 measures in 6 strategic domains
• Various project leaders : municipalities, public transport
operators, cable transport companies , private investors
• Investments for close to 600 millions over a period of 10 years
19
5. Conclusions
20
10
10/01/2014
Thank you for your attention
COMITE DE PILOTAGE
ALPES VAUDOISES 2020
21
11