One Sheet

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SKINS
SKIN EXAMPLE
PRODUCT DESCRIPTION.
The skin (1500x1000) is an optional add-on to a roadblock execution and
allows branded imagery along the gutters and surrounding the page.
Optional: Skin can be as large as 1920x1200 but must not exceed the
maximum file size of 200k.
NOTE: Users have a range of display resolutions. IGN’s ‘safe zone’ is
1280p in width. Skin design and elements, including artwork, ESRB, logos
and text should stay within those dimensions.
SIZE & DESIGN SPECIFICATIONS.
ITEM
SPECIFICATIONS
Maximum File Size
Dimensions
Formats
Design Policy
User Interaction Requirements
200k
1500x1000
JPG
Reference the corresponding attached templates
Skin PSD Template
Article Page Skin PSD Template
Video Player Page Skin PSD Template
Principal messaging should be delivered via the roadblock ad units with the background skin adding
matching color, patterns, and complementary brand graphics.
Light text and logos usage in skins is permissible if the artwork and messaging are materially different
than the graphics, logos, or text that appears in the central roadblock ad units.
Cannot cover IGN’s navigation bar or effect its logo
Navigation bar must be fully functional
Please view IGN’s Creative Guidelines and Technical Guidelines to ensure creative meets all specs.
LEAD TIME REQUIREMENTS FOR AD UNIT(S).
ITEM
LEAD TIME
Static Creative (Client Provided)
Rich Media Creative (Client Provided)
2-3 business days for QA and testing
5 business days for QA and testing
15-20 business days from delivery of approved assets
2 rounds of revisions are worked into a production schedule, and will be provided by a Creative Producer
Rich Media Creative (IGN Created)
Note:
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The length of custom creative development is dependent on the complexity of the project.
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Failure to meet IGN lead time for client provided creative may result in a delay in trafficking unit(s).
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ASSET REQUIREMENTS FOR AD UNIT(S):
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High resolution layered PSD and AI files
High resolution logos
Fonts specific to creative assets
Taglines, Copy, Calls to Action
High resolution Video Source files
Flash source files (FLA, SWF, FLV)
SERVICE OFFERINGS.
Our internal creative teams work closely with clients on concept development in order to achieve an execution that both meets the client’s needs and
fits within IGN’s ad spec. Development and implementation of Rich Media requires ample lead time and collaboration with IGN’s creative team.
Please work with your sales representative to determine if your creative assets meet the IGN ad specifications for this product. Please reference
IGN’s asset and lead time requirements sections for guidance.
PRICING..
For inquiries related to media or pricing please contact
your IGN sales representative.
To view IGN’s entire contact list visit corp.ign.com/contact.