Rate Book 2017_05-14-16ks

Transcription

137
MORE THAN
Years Of
Community
Journalism
www.BeeNews.com
BEE GROUP
NEWSPAPERS
W N Y ’s L e a d in g S u b u r b a n N e w s p a p e r s
Bee Group Newspapers
Rate Book Number 68
Effective: June 20, 2016
Page 2
BEE HISTORY
Bee Group Newspapers is Western New York’s leader in
the suburban newspaper field. We publish nine locally
edited newspapers in the communities surrounding Buffalo,
New York.
The Amherst Bee was founded in March 1879 and has
been owned by the same family for more than 100 years.
Through the years, our mission has always been to be a vital
part of the community.
Today, we are part of the ever-changing world of the
Internet and social media. Each of our nine newspapers has
its own website with entirely local content. Merchants can
increase their exposure with banner ads on these popular
websites.
We have expanded our distribution in several
communities through a limited number of free copies, with
96 percent of these copies being picked up each week.
You can be assured that your advertising message in Bee
Group Newspapers will be respected, read and enhanced by
our continued commitment to produce an informative local
newspaper for our readers.
INDEX
Company History .............................. page 2
Contact Information .......................... page 2
Circulation Figures/Maps/
Median Income ................................. page 4
Testimonials....................................... page 5
Rates - Individual Newspaper........... page 6
Rates - Regional & Nonprofit ............ page 7
Rates - Color ...................................... page 7
Rates - Full Page Promo & Inserts..... page 8
Rates - Special Programs................... page 9
Special Section Calendar ................ page 10
Rates - Special Sections .................. page 11
Additional Weekly
Newspaper Coverage........................page 12
Mechanical Information ................. page 13
Terms & Regulations ....................... page 14
Amherst Demographics .................. page 15
Clarence Demographics .................. page 15
Kenmore/Tonawanda
Demographics.................................. page 16
COMMUNITY NEWSPAPERS
Amherst Bee (est. 1879)
Ken-Ton Bee (est. 1982)
Cheektowaga Bee (est. 1977)
Lancaster Bee (est. 1878)
www.AmherstBee.com
www.KenTonBee.com
www.CheektowagaBee.com
www.LancasterBee.com
Clarence Bee (est. 1937)
Orchard Park Bee (est. 1986)
Depew Bee (est. 1893)
West Seneca Bee (est. 1980)
www.ClarenceBee.com
www.DepewBee.com
www.OrchardParkBee.com
www.WestSenecaBee.com
Cheektowaga Demographics ........... page 16
Lancaster/Depew Demographics .... page 17
West Seneca Demographics ............ page 17
Orchard Park Demographics .......... page 18
East Aurora/Elma Demographics ... page 18
Classified Front Page Ads ............... page 19
Classified Information......................page 20
Classified Rates ................................page 21
Classified Headings..........................page 22
Subscription Information................ page 23
Top 10 Reasons to Advertise .......... page 24
East Aurora Bee (est. 1987)
www.EastAuroraBee.com
STAFF
Publisher/President • Trey Measer 204-4900
Email: [email protected]
Vice President/Circulation Mgr. • Michael Measer 204-4950
Managing Editor • David F. Sherman 204-4905
Advertising Sales Director • Mary Anne Cappon 204-4937
Advertising Sales Manager • Brenda Denk 204-4933
Classified Manager • Holly A. Schiferle 204-4926
Production Manager • Karl Scheitheir 204-4948
BEE
G R O U P
NEWSPAPERS
Main Number General Office
Classified Department
Circulation Department
........................
......................................................................
.........................................................
(716) 632-4700
(716) 632-4712
(716) 632-1791
Business Address
5564 Main Street
Buffalo, NY 14221-5410
FAX: (716) 633-8601
Website: www.BeeNews.com
Page 3
Our readers have a choice in how they
receive their hometown newspaper. Most
prefer the convenience of U.S.-mailed home
delivery. For a small subscription price of
about 67 cents per week, the newspaper is
delivered each week, dry and in their
mailbox. A limited number of free copies are
available in street corner boxes and store
racks in some communities.
Our newspapers have a strong Internet
presence. Each Bee has its own website
featuring the most current edition as well as a
searchable archive dating back several years.
Paid subscribers are able to access the site
immediately; nonsubscribers have full access
three weeks after each date of publication.
These websites also offer prominent spaces
for advertising, creating additional interest in
your service or product.
Clear your clutter and make
it someone else’s FIND!
••••••••••••••••••••••••••••••••••••••••••••••••••
FREE ADS
for merchandise under $100
Private party merchandise ads for as little as
$9 A WEEK
Place online
Bee Newspapers offer FREE ads for items under
$100! Mail, email, fax, drop off or place your
Free “Finds” 24 hours a day on the Bee website
at www.BeeNews.com!
www.BeeNews.com
or call
632-4712
Page 4
CIRCULATION
Reach the Affluent Suburban Buffalo Market
W.N.Y.’s Leading Suburban Newspapers
ROYALTON
NIAGARA WHEATFIELD PENDLETON LOCKPORT
FALLS
NORTH
TONAWANDA
NEWSTEAD
GRAND
ISLAND
AMHERST
Village of
KENMORE
CLARENCE
Village of
WILLIAMSVILLE
TONAWANDA
CHEEKTOWAGA
ONTARIO
CANADA
BUFFALO
LANCASTER
Village of
DEPEW
Village of
LANCASTER
WEST
SENECA
*Source: U.S. Census Bureau, 2010
MARILLA
Village of
ORCHARD
PARK
ORCHARD
PARK
HAMBURG
EDEN
Clarence ........................................ $97,728
Orchard Park ............................... $95,906
East Aurora ................................... $87,391
Amherst ....................................... $86,611
Lancaster ...................................... $75,013
West Seneca ................................. $68,455
Ken-Ton ....................................... $62,308
Depew .......................................... $58,953
Cheektowaga ................................ $57,146
ELMA
LACKAWANNA
EVANS
ALDEN
Median Family Income*
BOSTON
EAST
AURORA
AURORA
COLDEN
WALES
HOLLAND
“
Bee Group Newspapers deliver
the markets with higher income
per household.
Bee Newspapers are delivered to readers
in the suburbs whose average median
family income is $76,612.
Publisher’s breakdown of circulation and press run.
Publication
Amherst Bee
Cheektowaga Bee
Clarence Bee
Depew Bee
East Aurora Bee
Ken-Ton Bee
Lancaster Bee
Orchard Park Bee
West Seneca Bee
TOTALS
June 2016
TOTAL
Circulation
Readership
25,000
8,000
3,700
1,200
2,400
7,700
3,000
4,000
3,900
70,000
22,400
10,360
3,360
6,720
21,560
8,400
11,200
10,920
58,900
164,920
Print Readership: 2.8 readers per copy
Additional Website Statistics
Weekly Visitors Weekly Page Views
18,761
8,048
GRAND TOTALS
66,948
183,681
”
More Than
183,681
Weekly Readers
Advertise in the Bee
and Get Results!
Call (716) 632-4700 to reach
our Sales Department
TESTIMONIALS
Page 5
Advertising in ‘The Bee’ Gets Results!
“
Using our own in-house
marketing research, we have found
that The Bee is one of the most
effective and cost-efficient ways to
connect with and consistently increase
our customer base.
”
Mike Hoinski, Salesman
Besroi Roofing & Construction
5434 Genesee Street
Bowmansville
“
We have been advertising in
The Bee since we opened eight years
ago. It is the best source of
communication in our community and
reaches all of our patrons.
Dennis C. Galluzzo
Family Medical Pharmacy
120 Plaza Drive
Williamsville
”
“
We are amazed at the increase
in our customer base since we started
advertising in The Bee’s special
sections. We have seen a huge jump in
our traffic in the store, and the phone
rings off the wall.
James Walaski-Miller
Miss Josie’s Vintage Clothing
2824 Delaware Avenue
Kenmore
”
“
Advertising in the Bee
Newspapers effectively showcases
achievements among our student
population and helps us share our
school’s story with The Bee readers.
Molly Halady
Saint Benedict School
3980 Main Street
Amherst
”
“
Advertising in The Bee not
only allowed me to let my clients
know where to find me when I moved
salons, it also brought me a number of
new customers!
Pamela DiGesare, Stylist
Salon 716
2619 Millersport Hwy.
Getzville
”
“
I have found The Bee papers to
be a great memory jogger for my
acquantances and past customers.
They now mention that they see my
ad in The Bee. My business has
increased because of my ads in The
Bee.
Mike Hanretty
Northtown Auto
8135 Main Street
Williamsville
“
Running ads in The Bee
generated such a tremendous
response that we decided to
advertise every single week.
Tom Zoratti, Owner
On The Rox Liquors
4382 Bailey Avenue
Amherst
”
”
“
The Bee has been a part of
Ortner’s Overhead Doors for about
20 years. Our company has grown
over the years because of The Bee’s
great readership and home
delivery.
Richard Ortner
Ortner’s Overhead Doors
2312 Elmwood Avenue
Kenmore
”
Page 6
INDIVIDUAL RATES
INDIVIDUAL NEWSPAPER RATES
6 Ads
Newspapers
Open
Rate
(Non-Contract)
within
13 Weeks
13 Ads
26 Ads
within
52 Weeks
within
52 Weeks
52 Ads
within
52 Weeks
14%
27%
20%
34%
Discount* Discount* Discount* Discount*
Amherst Bee
28.77
24.74
23.02
21.00
18.99
Clarence Bee
22.14
19.04
17.71
16.16
14.61
Ken-Ton Bee
19.10
16.43
15.28
13.94
12.61
Lancaster/Depew Bee
22.35
19.22
17.88
16.32
14.75
Cheektowaga Bee
19.28
16.58
15.42
14.07
12.72
West Seneca Bee
22.35
19.22
17.88
16.32
14.75
Orchard Park Bee
17.73
15.25
14.18
12.94
11.70
East Aurora Bee
17.70
15.22
14.16
12.92
11.68
OPEN RATE
169.42
145.70
135.54
123.68
111.82
NINE PAPER
DISCOUNT RATE
$77.93* $67.02* $62.35*
$56.89* $51.44*
Above rate(s) are per column inch, per insertion. Minimum ad size for contract rate(s)... 2 inches.
*Discounts taken off the “Open Rate.”
Multiple Newspaper Discounts
Place your advertisement in more than one newspaper and save from 10% to 54% on the
newspaper combination, plus reach a much larger audience for your message.
Any two newspapers = 10% discount
Any three newspapers = 21% discount
Any four newspapers = 31% discount
Any five newspapers = 39% discount
Any six newspapers = 45% discount
Any seven newspapers = 49% discount
All nine newspapers (Total Market Buy) … Save 54%
REGIONAL RATES / DISCOUNTS / COLOR
Page 7
Regional Rate Packages
Many of our advertisers like the idea of reaching areas around their business location. Our
Regional Rate Agreements offer a reduced rate for these regions plus additional discounts for
frequency.
Regional Package Combination Specials*
North Region
Amherst, Clarence, Ken-Ton
Readership: 101,920
$5531
Non-Contract
Regular Special
06 ads in 13 Weeks 47.57 45.19
13 ads in 52 Weeks 44.25 39.82
26 ads in 52 Weeks 40.38 34.32
52 ads in 52 Weeks 36.50 29.20
South Region
Central Region
East Aurora,
Orchard Park, West Seneca
Readership: 27,440
Cheektowaga, Depew, Lancaster
Readership: 34,160
$3746
Non-Contract
Regular Special
06 ads in 13 Weeks 32.22 30.60
13 ads in 52 Weeks 29.97 26.97
26 ads in 52 Weeks 27.35 23.24
52 ads in 52 Weeks 24.72 19.78
$4565
Non-Contract
Regular Special
06 ads in 13 Weeks 39.26
37.30
32.87
28.33
24.10
NOTE: Above rate(s) are per column inch, per insertion. Minimum ad size for contract rate(s)...2 inches.
*Under a Regional Contract, you must run your ad in all three(3) regional papers listed each time your ad runs. Agreements must be
completed within the contract time period. If the total contracted ads are not published, all previously published ads will be rerated to
the earned/open rate.
Color Rates
Amherst Bee
$145 per color/per ad
Ken-Ton Bee
Cheektowaga Bee
Lancaster/Depew Bee $120 per color/per ad
Clarence Bee
Orchard Park Bee
East Aurora Bee
West Seneca Bee
Full color (process) charged as 3 colors per ad/per paper.
Color Ads increase readership up to 70%
Not-For-Profit ROP Discount Rates
Special consideration is given to NOT-FOR-PROFIT groups and organizations
who advertise in Bee Group Newspapers.
Save 10%*
OFF OPEN OR
CONTRACT RATE
The not-for-profit group or organization must submit a
copy of their non-profit tax status, when requested,
to secure this special rate discount offer.
Terms:
*Not available with Full Page Promotions, other Special Rates or color. Rate is subject to change.
Payment is due 30 days from statement date or account will be re-billed
back to regular advertising rates. Discount not available for inserts.
*Ask about special insert rates and section discounts.
Page 8
INSERTS – FULL PAGE PROMOTION
Insertion Rates (Cost Per Thousand)
PAGE SIZE
OPEN RATE
6 TIMES
13 TIMES
26 TIMES
52 TIMES
Single sheet or card
55.00
53.35
51.15
48.40
44.00
4 Page tabloid size
60.00
58.20
55.80
52.80
48.00
8 Page tabloid size
65.00
63.05
60.45
57.20
52.00
12 Page tabloid size
70.00
67.90
65.10
61.60
56.00
75.00
72.75
69.75
66.00
60.00
80.00
77.60
74.40
70.40
64.00
85.00
82.45
79.05
74.80
68.00
Rules for inserts:
01.
02.
03.
04.
05.
06.
07.
08.
09.
10.
11.
Insert must comply with postal regulations for periodical mail.
Size must not exceed 8.5 inches by 11 inches or folding is required.
Pre-print must be inserted into the entire press run of the newspaper.
Pre-print must be delivered by 12 noon Tuesday, the week prior to publication.
Inserts with a bulk mail permit cannot be inserted.
Insert discount applies to use within one year from contract date.
Folding charge $20 per/M; single sheet. Minimum folding charge $125.
All rates are quoted net; no discount allowed.
Single sheet stock 24 lb. bond or 60 lb. offset minimum.
Insert with the word “Catalog” cannot be accepted.
Use 52x rate only if PRE-PAID Friday before insertion.
Please label each box with
newspaper’s name(s), date of run
and customer’s name.
Full Page Promotion
Promotion Limits:
Only one special page rate per advertiser/per newspaper/per month!
Amherst Bee
Ken-Ton Bee
$673
(Save $855)
(Save $863)
Lancaster/Depew Bee
$786
(Save $1,002)
$779
(Save $992)
Orchard Park Bee
$624
(Save $794)
$623
(Save $793)
West Seneca Bee
$786
(Save $1,002)
$1,128
(Save $1,174)
Cheektowaga Bee
$679
Clarence Bee
East Aurora Bee
Promotion Terms:
• Ad must be PRE-PAID by 5 p.m. Friday before publication
to qualify for above rates
• No combination newspaper rates available
• No political advertising accepted
• Color charges as listed in rate booklet; no discounts
• No other discounts available (No non-profit available)
SPECIAL RATE PROGRAMS
Page 9
155,000 MORE READERS...
Your ad exposure has just multiplied!
Placing your print ad on our newspapers’ websites is a great way to reach more
potential customers. Our websites are viewed more than 155,000 times per
month.
Benefits of our display web ad network
1. Your ad on every page
2. Advertiser Index
3. Great search recognition
4. Value of online display ads
Visit www.BeeNews.com today!
Contact your Bee Newspaper Sales Representative
TODAY by calling (716) 632-4700
WE PRINT*
Across the bottom of
all 9 Bee Newspapers.
Publication Dates
as available.
Any one or multiple
Bee Newspapers.
AD SIZES
1 Unit = 3 5⁄8"w x 11⁄4"h
2 Unit = 7 1⁄2"w x 11⁄4"h
FREE
Full Color
We Will Design, Print & Insert
your Full Color Flyer for
as low as 7 cents per sheet.
1
Half sheet, 8.5" by 5.5"
70# Gloss Coated stock
2
Single sheet, 8.5" by 11"
3
Four page, 8.5" by 11"
Ask your Sales Representative
for Price Quotes & Information
*Ask your Sales Representative
for Price Quotes & Information
Top of the Page Ear Ads
FRONT PAGE ADVERTISING
OPPORTUNITY
Three Guaranteed Top of Page
Advertising Opportunities.
Your Black & White ad can be at the top of
either or any of the pages shown below.
FIRST CO
FIRST SERME,
VED
BASIS
AD SIZE
2 ⁄8"w x 11⁄2"h
3
Ask your Sales Representative for Rates.
Place your
Sticky Note
on the front
page of any
or all of our
newspapers,
including
Special
Sections
and
Classified.
BEE
es
Sticky Ninogt
ct Advertis
• High Impa
Customers
• Attract New ion
osit
• Premium P
s…
Stick With U ality customers.
rtising results
For great adve
and qu
Page 10
SPECIAL SECTIONS
Special Section/Community Guide Schedule 2016/17
2016
Publication / Section Theme
July 13-14
July 21
July 20-21
July 27-28
Aug. 3-4
Aug. 10-11
Aug. 18
Aug. 24-25
Aug. 31-Sept. 1
Sept. 7-8
Sept. 14-15
Sept. 28-29
Oct. 5-6
Oct. 12-13
Oct. 19-20
Oct. 26-27
Nov. 2-3
Nov. 9-10
Nov. 16-17
Nov. 22-23
Nov. 30-Dec. 1
Dec. 7-8
Dec. 14-15
Lifestyles..................................................................................................................................6/30....................................7/01
Lancaster & Depew Community Directory............................................................................. ** ....................................7/01
Life After 50.............................................................................................................................7/07....................................7/08
Erie County Fair...................................................................................................................... ** ....................................7/01
Dance .......................................................................................................................................7/21....................................7/22
Back-to-School & “Higher Education” ...................................................................................7/28....................................7/29
Cheektowaga Community Directory*..................................................................................... ** ....................................7/29
Parenting .................................................................................................................................8/11....................................8/12
Health ..................................................................................................................................... 8/18................................... 8/19
WNY Events & Festivals Fall Guide....................................................................................... ** ....................................8/19
Autumn....................................................................................................................................9/01....................................9/02
Breast Cancer Awareness.........................................................................................................9/15....................................9/16
Life After 50.............................................................................................................................9/22....................................9/23
Ideas for the Home...................................................................................................................9/29....................................9/30
Dining Out............................................................................................................................... ** ..................................10/07
Business, Financial & Legal Matters.....................................................................................10/13..................................10/14
Health.....................................................................................................................................10/20..................................10/21
Veterans Salute......................................................................................................................10/27..................................10/28
Gift Guide 1............................................................................................................................11/03..................................11/04
Life After 50...........................................................................................................................11/10..................................11/11
Gift Guide 2............................................................................................................................11/17..................................11/18
Gift Guide 3..........................................................................................................................11/23*..................................11/25
Gift Guide 4............................................................................................................................12/01..................................12/02
2017
Publication / Section Theme
Jan. 4-5
Jan. 18-19
Jan. 25-26
Feb. 1-2
Feb. 8
Feb. 15
Feb. 23
Mar. 1-2
Mar. 8-9
Mar. 15-16
Mar. 22-23
Mar. 29-30
April 5-6
April 12-13
April 19-20
Apr. 26-27
May 3-4
May 10-11
May 18
May 24
May 31-June 1
June 7-8
June 15
June 14-15
June 21-23
June 28-29
July 5
July 12-13
July 13
July 19-20
July 26-27
Aug. 2-3
Aug. 9-10
Aug. 17
Aug. 23-24
Aug. 30-31
Sept. 6-7
Sept. 13-14
Sept. 27-28
Oct. 4-5
Oct. 11-12
Oct. 18-19
Oct. 25-26
Nov. 1-2
Nov. 8-9
Nov. 15-16
Nov. 21-22
Nov. 29-30
Dec. 6-7
Dec. 13-14
Health................................................................................................................................12/22/16.............................12/23/16
Education & Learning.........................................................................................................1/05/17...............................1/06/17
Community Outlook “A Local Business Forecast”................................................................ ** ....................................1/13
Life After 50.............................................................................................................................1/19....................................1/20
Ken-Ton Community Directory*............................................................................................. ** ....................................1/20
Clarence Community Directory*............................................................................................ ** ....................................1/27
East Aurora Community Directory*....................................................................................... ** ....................................2/03
Health...................................................................................................................................... 2/16....................................2/17
Spring Preview and “What’s a Kid to Do?”........................................................................... 2/23....................................2/24
WNY Events & Festivals Spring & Summer Guide................................................................ ** ....................................3/03
Dining Guide........................................................................................................................... ** ....................................3/10
Life After 50.............................................................................................................................3/16....................................3/17
Spring and “What’s a Kid to Do?” ..........................................................................................3/23....................................3/24
Death, A Guide for the Living.................................................................................................4/06....................................4/07
Health.......................................................................................................................................4/13....................................4/14
Lawn & Garden........................................................................................................................4/20....................................4/21
Leisure & Recreation & “What’s a Kid to Do?”.......................................................................4/27....................................4/28
Orchard Park Community Directory*.................................................................................... ** ....................................4/28
Amherst Community Directory*............................................................................................. ** ....................................5/05
Life After 50.............................................................................................................................5/18....................................5/19
Summer Fun & “What’s a Kid to Do?”....................................................................................5/25....................................5/26
West Seneca Community Directory*...................................................................................... ** ....................................5/26
Father’s Day............................................................................................................................. ** ....................................6/02
Women in Business.................................................................................................................6/08....................................6/09
Health.......................................................................................................................................6/15....................................6/16
Old Home Days....................................................................................................................... ** ....................................6/23
Lifestyles .................................................................................................................................6/29....................................6/30
Lancaster & Depew Community Directory............................................................................. ** ....................................6/23
Life After 50.............................................................................................................................7/06....................................7/07
Erie County Fair...................................................................................................................... ** ....................................6/30
Dance .......................................................................................................................................7/20....................................7/21
Back-to-School & “Higher Education” ...................................................................................7/27....................................7/28
Cheektowaga Community Directory*..................................................................................... ** ....................................7/28
Parenting .................................................................................................................................8/10....................................8/11
Health ..................................................................................................................................... 8/17................................... 8/18
WNY Events & Festivals Fall Guide....................................................................................... ** ....................................8/25
Autumn....................................................................................................................................8/31....................................9/01
Breast Cancer Awareness.........................................................................................................9/14....................................9/15
Life After 50.............................................................................................................................9/21....................................9/22
Dining Out............................................................................................................................... ** ..................................10/06
Business, Financial & Legal Matters.....................................................................................10/12..................................10/13
Health.....................................................................................................................................10/19..................................10/20
Veterans Salute......................................................................................................................10/26..................................10/27
Gift Guide 1............................................................................................................................11/02..................................11/03
Life After 50...........................................................................................................................11/09..................................11/10
Gift Guide 2............................................................................................................................11/16..................................11/17
Gift Guide 3..........................................................................................................................11/22*..................................11/24
Gift Guide 4............................................................................................................................11/30..................................12/01
* Early Deadlines
** Not Available
Story Deadline Ad Deadline
Story Deadline Ad Deadline
SPECIAL SECTIONS RATES
Page 11
Special Section Ad Rates
2.
1. Open Rate
1 to 3 units
4 to 8 units
9 to 19 units
20 units
If you have an existing
Frequency Contract:
$249.00 each
$212.00 each (save 15%)
$200.00 each (save 20%)
$188.00 each (save 25%)
13X $212.00 per unit
(full page)
3. Special Section Contract Rates
Number of Sections
OPEN RATES (1-3 Sections)
4 to 8 Sections
9 to 12 Sections
13 Plus Sections
1-3 units
$249.00
$212.00
$200.00
$188.00
4.
Front Page Special Section
Advertising Available
9-1/2" wide by 2-1/2" high
4-8 units 9-19 units Full Page
$212.00
$183.00
$173.00
$162.00
$200.00
$173.00
$156.00
$151.00
$188.00
$162.00
$152.00
$142.00
Rules:
(including full color)
1. Earned rate.
2. One advertiser per front of section.
3. Advertiser must be germane to section
theme.
4. No coupons / no border.
5. Not available for 1/2 tabs.
5. Free Story – up to 200 Words*
Up to 200 Word Story* may be submitted about your business
FREE of charge. Guaranteed with the purchase of four(4) units
or more when submitted by deadlines. Subject to editing.
Publishing of articles for 1-3 unit advertisers subject to space
availability.
* Ask your sales representative for details. Some restrictions apply.
Color Charge: $250 per color, per ad
Special Section Contract Notes:
1. Advertiser MUST select the sections in
advance as part of original contract
agreement.
2. Contracts not completed as ordered will be
charged back to open or next earned rate.
3. Section contract period will be for
twelve(12) months from start date of
contract.
4. Ad size and copy may be changed from
section to section.
5. Customers who sign frequency and section
contracts MUST fulfill both ROP and Special
Section contracts as ordered.
6. Community Directories, Dining Guides,
Death - A Part of Living, Women in Business,
Events & Festivals Guides and Breast Cancer
Awareness may be included toward total
special section contract quantities, but NOT
earn a section contract discount. These
Special Sections have special rates.
FREELOR
O
FUwLitLh 4Cunit ad
rgerapply.
or la
rictions
est
Some r
“Reach the upscale,
affluent markets
for as little as
$.004 per household”
This is
an actual
Special Section
1 Unit
Vertical
Ad Size*
1-3/4"w x 3-3/4"h
1/20 of a page
*This size does not apply
to all sections,
Community Directories
or ROP ads.
Page 12
ADDITIONAL NEWSPAPER COVERAGE
ONE ad. ONE insertion. ONE rate. ONE contract. ONE invoice. ONE sales representative
We can place your advertisement in up to 19 Western New York community newspapers.
EEKLY
NDEPENDENT
EWSPAPERS
The Bee is part of the 19 Weekly Independent Newspapers of Western New York.
WIN has been serving advertisers for more than 11 years and has been proven to be
an effective way for advertisers to reach high income areas in Western New York.
Readers
Akron Bugle (Th)
Alden Advertiser (Th)
Amherst Bee (Wed)
Arcade Herald (Th)
Cheektowaga Bee (Th)
Clarence Bee (Wed)
East Aurora Advertiser (Th)
East Aurora Bee (Th)
Elma Review (Wed)
Franklinville Mercury-Gazette (Fr)
Grand Island Dispatch (Fr)
The Hamburg Sun (Th)
Ken-Ton Bee (Wed)
Lancaster/Depew Bee (Th)
Orchard Park Bee (Th)
Springville Journal (Th)
West Seneca Bee (Th)
Warsaw Country Courier (Th)
5,320
10,360
70,000
14,840
22,400
10,360
11,480
6,720
3,080
2,800 **
7,840
28,000
21,560
11,760
11,200
11,200
10,920
7,280
267,120
** Combo with Ellicottville
Mountain and Valley News
NORTH MARKET
Insert Quantity
Press Run
1,900
3,700
25,000
5,300
8,000
3,700
4,100
2,400
1,100
1,000
2,800
10,000
7,700
4,200
4,000
4,000
3,900
2,600
95,400 required
SOUTH MARKET
+
required
required
required
required
required
required
required
required
required
required
required
required
required
required
required
required
required
required
ALL WIN NEWSPAPERS
=
UPSTATE UPSCALE
SAVE
46%
Newspaper
Market
The Bee is part of the UPstate UPscale Newspaper Network, which offers advertisers markets outside the Western New
York area.
The UPstate UPscale network offers a total of more than 605,000 readers in up to 37 mail-delivered, paid-circulation
newspapers in the following high-income suburban markets...
BUFFALO • ROCHESTER • SYRACUSE • ALBANY
Ask your Sales Representative for details or call 716.632.4700 for information.
MECHANICAL INFORMATION
General Information
and Deadlines
WEDNESDAY PUBLICATIONS
Friday, 5 p.m. preceding publication date
Amherst Bee
Clarence Bee
Ken-Ton Bee
THURSDAY PUBLICATIONS
Friday, 5 p.m. preceding publication date
Cheektowaga Bee
Depew Bee
East Aurora Bee
Lancaster Bee
Orchard Park Bee
West Seneca Bee
Page 13
5 Column Format
1 column width 13⁄4" (1.75)
2 column width 311⁄16" (3.6875)
3 column width 55⁄8" (5.625)
4 column width 79⁄16" (7.5625)
5 column width 91⁄2" (9.5)
Double Truck 191⁄2" x 16"
Mechanical Requirements
1. Page size: five columns to the page,
Image area 9-1/2" x 16".
2. Ad depth over 15" deep will be
billed at 16" depth.
Same schedule applies to space cancellations.
(Tobacco and Fireworks
advertising not accepted)
Receiving Electronic Files
WE PREFER an Adobe Acrobat PDF v4 or higher at 300 dpi with all fonts embedded.
PLEASE NOTE: We DO NOT ACCEPT ads in Microsoft Word, PowerPoint, Publisher or WordPerfect
Em@il
Send to: [email protected]
Please include in your email the name of the merchant, publication date(s),
the Bee Publications Salesperson’s Name and your telephone number.
Please call our production manager at (716) 204-4948 for more information.
Production Schedule for Electronic Files
Please send your electronic files by 4 P.M. Friday prior to the publication date. Bee Group Newspapers
production staff will do everything possible to make sure the file runs properly.
You may send a laser proof of the ad so output may be checked to ensure accuracy against your original.
We will also print and return a copy of the completed ad for approval, if you so desire.
All electronic files are checked using Enfocus PitStop and Adobe Acrobat programs.
Photographs: We would prefer 150 pixels per inch. Best size: 1,200 pixels x 1,200 pixels at 300 dpi
Page 14
TERMS & REGULATIONS
Terms of Sale
a)
b)
c)
d)
h)
All rates listed are Retail – Non-Commissionable
All bills are due as stated on Statement/Invoice
All rates are per column inch, per insertion
2% per month service charge will apply to accounts over thirty(30) days. Minimum monthly
service charge on accounts over thirty(30) days is $2.00 per month. Return check charge $35.00.
Unless advertiser makes written objection within thirty(30) days from the rendering of any bill for
advertising published, such bill shall be conclusive as to the correctness of the items
therein and shall constitute an account stated.
If any action or proceeding is to be commenced to collect the indebtedness, the advertiser
agrees to pay Bee Publications Inc. twenty-five percent(25%) of the unpaid balance due
for its reasonable attorney fees in connection with such action or proceedings.
Contract advertising over 60 days past due subject to adjustment to Open Rate or actual
earned rate at time of adjustment.
Minimum of two column inches for contract rates.
i)
Political advertising must be paid in advance; no exceptions allowed.
e)
f)
g)
Publisher’s Regulations
1.
Bee Publications, Inc. reserves the right to reject or cancel any advertisement at any time. All advertising is subject to final
approval by management before publication will be considered.
2.
Advertiser and/or advertising agency will indemnify and hold harmless Bee Publications, Inc., its officers, agents, employees and
contractors, for all content supplied to publisher, including text, representations, and illustrations of advertisements printed, and
for defamation, invasion of privacy, copyright infringement, plagiarism, and, in the case of pre-printed inserts, deficient postage.
3.
Cancellations and/or changes in copy will not be accepted by publisher after closing deadlines.
4.
Bee Publications, Inc. shall not be liable for failure to print, publish or circulate all or any part of any issue in which an
advertisement accepted by the publishers contained if failure is due to acts of God or government, strikes, accidents, lack of
newsprint or other circumstances beyond the control of Bee Publications, Inc.
5.
Bee Publications, Inc. shall not be liable for errors or omissions in, or failure to insert, any advertisement, for which it may be
responsible, beyond cost of actual space occupied or failure to insert occurred. Advertiser will be entitled to refund of
advertisement price or insertion in next issue, at advertiser’s option.
6.
Position cannot be guaranteed. No credit or allowance will be given for position. Specific page(s) or other provisions will be
considered as requests only. We will make every effort to honor position requests as possible depending on make-up and space
available.
7.
Credit or adjustment will be allowed for the first insertion only. It is the advertiser’s responsibility to check the correctness of
their advertisement and notify Bee Publications, Inc. at once of any errors before the next publication date. No credit will be
allowed for additional insertions of the same advertisement.
8.
If any action or preceeding is to be commenced to collect the indebtedness, the advertiser agrees to pay Bee Publications, Inc.
twenty-five percent (25%) of the unpaid balance due for its reasonable attorney or collection agency fees in connection with such
action for proceedings.
9.
Unless advertiser makes written objection with thirty(30) days from the rendering of any bill, statement or invoice for advertising
published, such bill, statement or invoice shall be conclusive as to the correctness of the items therein and shall constitute an
account stated.
10.
Customer agrees to “Terms Of Sale” as published within this rate book including a two percent(2%) per month service charge on
all amounts over thirty(30) days past due.
11.
Any rate adjustment will be made effective by giving thirty(30) days written notice for contract advertisers. In event of such
increase the advertiser may, at their option, immediately cancel their agreement without being re-billed at higher non-contract
rates. Continuation of advertising at new rate shall constitute acceptance of the rate adjustment.
12.
If for any reason, including failure to pay bill in full within terms, the advertiser does not use the contracted space within the
specified period, they will be re-billed at the correct rate for advertising space actually used.
13.
Political advertising must be paid in advance and contain “Paid Political Ad” within the ad area. Frequency contract rates are
available for political advertising.
AMHERST • CLARENCE
Town of Amherst
The Town of Amherst includes the Village of Williamsville
and several distinct “neighborhoods:” Eggertsville, Getzville,
Snyder and Swormville. Amherst was established in 1818,
while the village can trace its origin to 1820. Milling along
Ellicott Creek was the major industry of the mid-19th century,
with the Williamsville Water Mill operating from 1811 until
2004. Nearby, federal troops camped out and convalesced
during the War of 1812. Getzville’s progress hinged on the
“peanut line” railroad. Residential growth in the 1970s was
sparked by establishment of a suburban campus for the State
University at Buffalo.
POPULATION..........122,366
18-24 years................12,615
25-34 years................12,488
35-49........................25,776
50 & Over...................39,793
Median Age.....................40.2
HOUSEHOLDS...........48,815
MEDIAN FAMILY
INCOME.................$86,611
Major Zip Codes:
14221, 14226, 14051,
14228 and 14068.
Page 15
Amherst Bee
Readership
70,000
Major Shopping
Centers & Plazas
01.
02.
03.
04.
05.
06.
07.
08.
09.
10.
11.
Boulevard Mall
Eastern Hills Mall
Northtown Plaza
University Plaza
Snyder Square
Sheridan Centre
Eastview Plaza
Georgetown Square
Transitowne Plaza
Evans Plaza
Village of Williamsville
10
11
Town of Clarence
Clarence was established as the first township in Erie County in
1808. At the time, the community included the entire northern
portion of the county as well as a portion of what is now the City of
Buffalo. The first settler to take advantage of lots being sold for $2
an acre without interest was Asa Ransom, a young silversmith and
first official resident of the town. Many Buffalo businessmen fled to
the Harris Hill portion of Clarence when the city was burned by the
British during the War of 1812. One of the first major industries in
Clarence was National Gypsum Company, but the town remains
mainly a residential community today.
POPULATION............30,673
18-24 years..................1,481
25-34 years..................2,154
35-49..........................6,891
50 & Over....................8,282
Median Age.....................42.0
HOUSEHOLDS...........10,568
MEDIAN FAMILY
INCOME.................$97,728
Clarence Bee
Readership
10,360
Major Shopping
Centers & Plazas
1.
2.
3.
4.
5.
6.
7.
Transitowne Plaza
Clarence Mall
Main-Transit Plaza
Harris Hill Plaza
Clarence Hollow
Eastern Hills Mall
Transit Valley Plaza
Major Zip Codes:
14031, 14032,
14221 and 14051.
Source: U.S. Census Bureau, 2010
Page 16
KENMORE-TONAWANDA • CHEEKTOWAGA
Town of TonawandaVillage of Kenmore
Establishment of the Town of Tonawanda centered around an
Indian trail that later became Delaware Road; Military Road
constructed in 1809; and the “North Bush” community along
the present-day Englewood Avenue. The Niagara River, the
Erie Canal, and the Buffalo and Niagara Falls Railroad also
contributed to early prosperity. The Town of Tonawanda was
mainly rural in 1899 when the Village of Kenmore was
formally established. The town’s population doubled from
1950-60, reaching 105,000. It has remained a stable
community despite the overall change from heavy industry
to more high-tech firms.
POPULATION.............73,567
18-24 years..................5,641
25-34 years..................9,207
35-49.........................18,659
50 & Over...................28,049
Median Age.....................42.3
HOUSEHOLDS...........33,061
MEDIAN FAMILY
INCOME.................$62,308
Major Zip Codes:
14223, 14217 and 14150
Major Shopping
Centers & Plazas
1. Colvin-Eggert Plaza
2. Sheridan/Delaware
Plaza
3. Del-Ton Plaza
4. Boulevard Mall
5. Northtown Plaza/
Century Mall
Ken-Ton Bee
Readership
21,560
Town of Cheektowaga
The Town of Cheektowaga was officially established in
1839, with the first town meeting held in an Inn owned by
Mr. & Mrs. Elnathan Bennet. Part of the town included the
old Buffalo Creek Indian Reservation. A cemetery on Aero
Drive serves as the final resting place for American, British
and Canadian soldiers killed in the War of 1812. In more
modern times, Cheektowaga has prospered through
residential development, industry and popular retail
outlets. The Buffalo Airport was established along Genesee
Street in 1923, and it gradually grew to international status
to serve all of Western New York. Expressways link the
community directly to downtown Buffalo.
POPULATION.............88,226
18-24 years..................6,686
25-34 years................12,580
35-49........................20,692
50 & Over...................34,682
Median Age.....................42.8
Cheektowaga Bee
Readership
22,400
HOUSEHOLDS...........41,933
MEDIAN FAMILY
INCOME.................$57,146
Major Zip Codes:
14225, 14227 and 14215
Major Shopping
Centers & Plazas
1. Walden Galleria
2. Union Consumer
Village
3. Garden Village Plaza
4. Airport Plaza
LANCASTER • DEPEW • WEST SENECA
Page 17
Town and Village of Lancaster
Village of Depew
The first settlement in what would become the Town of
Lancaster was near Cayuga Creek, with the first home being
a log house built by Edward Kearney on what is today
known as St. Mary’s Street. The first industry, a saw mill,
appeared in 1808. The Village of Lancaster was created by
popular vote in 1849, with the Village of Depew being
formed in 1894, from lands within both the towns of
Lancaster and Cheektowaga. Broadway served as the
major link to the city of Buffalo, and the area’s
industrial base changed with the times in the 1970s
and 1980s. Lancaster has become a popular site for
new home development.
POPULATION............41,604
18-24 years..................2,548
25-34 years..................5,106
35-49........................10,148
50 & Over..................11,422
Median Age.....................39.8
HOUSEHOLDS...........16,500
MEDIAN FAMILY
INCOME.................$75,013
Major Zip Codes:
14043 and 14086
Major Shopping
Centers & Plazas
1. Downtown Lancaster
Village
2. D&L Plaza
3. Town & Country Plaza
4. Forestream Plaza
Lancaster/Depew Bee
Readership
11,760
Town of West Seneca
When land south of Buffalo Creek was set aside by the Holland
Land Company for the Indians, it was named the Buffalo Creek
Reservation. The current town of West Seneca is part of this
property. Then in 1842, a religious group known as the
Community of True Inspiration came to America and settled in
the West Seneca area. Four hamlets were established: Middle
Ebenezer, or Gardenville; Upper Ebenezer, or Blossom, Lower
Ebenezer, or Ebenezer; and New Ebenezer. The community built
Fourteen Holy Helpers Church, and the nearby Heritage Inn was
a book-binding shop. The need for more land forced the group
west in 1862.
West Seneca Bee
Readership
10,920
POPULATION...........44,711
18-24 years.................3,153
25-34 years.................5,195
35-49.......................10,700
50 & Over..................16,638
Median Age....................44.1
Major Shopping
Centers & Plazas
1. Southgate Plaza
HOUSEHOLDS..........19,121
MEDIAN FAMILY
INCOME................$68,455
Major Zip Codes:
14224, 14218 and 14220
Page 18
ORCHARD PARK • EAST AURORA
Town of Orchard Park
2
The first white men arrived in what is currently the Town of Orchard
Park in 1803. David Eddy built the first tavern at the famous “four
corners,” and Quakers built their first meeting house in 1820 along
the present East Quaker Road. The name of Orchard Park originally
applied only to the village, which was incorporated in 1921. The
Town of East Hamburg was renamed Orchard Park in 1934. The
railroad had a big influence on early growth, and a trolley connected
Orchard Park with Buffalo in 1900. The town has been home of the
Buffalo Bills football team since 1973.
POPULATION.............29,054
18-24 years..................1,587
25-34 years..................2,608
35-49...........................6,780
50 & Over.....................9,692
Median Age.....................42.6
HOUSEHOLDS...........11,553
MEDIAN FAMILY
INCOME.................$95,906
3
Major Shopping
Centers & Plazas
1. McKinley Mall
2. Tops Plaza
3. Quaker Crossing
Retail Center
Major Zip Codes:
14127 and 14075
Orchard Park Bee
Readership
11,200
Town of Aurora
Village of East Aurora
Town of Elma
The Village of East Aurora represents the union of two hamlets, known as
Upper Village and Lower Village. The latter was originally incorporated as
the Village of Willink, name of the chief proprietor of the Holland Land
Company. The first permanent business was a general store at Main Street
and Olean Road, opened in 1815. The adjoining Town of Elma’s first
business was the Bullis Mill, erected about 1826. Other mills appeared later
in Spring Brook and the eastern edge of town. Today, Elma retains the
residential character that attracted members of previous generations.
E. Aurora
POPULATION.............13,782
18-24 years.....................713
25-34 years..................1,378
35-49...........................3,586
50 & Over.....................4,766
Median Age.....................45.5
East Aurora Bee
Readership
6,720
HOUSEHOLDS.............5,808
MEDIAN FAMILY
INCOME.................$87,391
Major Zip Codes:
14052 and 14059
Elma
11,317
624
962
2,877
4,070
46.5
4,745
$89,375
Major Shopping
Centers & Plazas
1. Aurora Village
Shopping Center
2. Elma Village
Shopping Center
Page 19
BEE CLASSIFIEDS
Classified
Contact the Classified Department for the availability
of front pages or to reserve a full page.
632-4712
[email protected]
FIED
I
S
S
A
L
C
AGE
P
T
N
O
FR
er unit
p
5
9
1
$
)
w x 2"h
1
(2 ⁄4"
All 9
spapers
w
e
N
e
Be
ALL 9
NEWSPAPERS
FOR 1 LOW
PRICE
1 AD REACHING THOUSANDS...
Reach 183,681 readers each week with your Bee Classified ad.
Call today for professional assistance in placing your low cost classified ad
which will provide you readership, exposure and automatic coverage in all 9 Bee papers.
Amherst Bee
Cheektowaga Bee
Clarence Bee
Depew Bee
East Aurora Bee
Ken-Ton Bee
Lancaster Bee
Orchard Park Bee
West Seneca Bee
Call 716-632-4712 • Email: [email protected]
Page 20
CLASSIFIED AD INFORMATION | 632-4712
MAIL ADDRESS
OFFICE • IN-PERSON
Classified Department
5564 Main Street
Williamsville, NY 14221-5410
Monday - Friday 8:30AM - 5:00PM
PHONE • FAX
EMAIL • WEB
CLASSIFIED
AD DEADLINES
5564 Main Street
Williamsville, NY 14221-5410
716/632-4712 ........ Classified Dept.
716/632-4700 ........ General Office
716/633-8601 ........ Fax
[email protected] … Email
www.BeeNews.com … Website
DEADLINE: Monday at 4:00PM for
line ads and bold type ads
DISPLAY DEADLINE: Friday at 5:00PM
FINDS UNDER $100: Thursday at 5:00PM
Place Your Classified Ad • Your Time At Your Schedule
24 Hours a Day • 7 Days a Week
www.BeeNews.com
Classifieds
Click
Here
Types Of Ads Available
LINE ADS
BOLD TYPE ADS
Garden Bargains!
Save 15% on
Spring Plants and Services
through Memorial Day!
• Complete landscaping service
• Shrubs, bushes, annuals
• Stone, mulch, patio pavers
• Equipment rental
Green’s Lawncare
000-0000
DISPLAY ADS
OWNER
OPERATED
FULLY
INSURED
HOME IMPROVEMENT
www.ABChomeimprovement.com
123-4567
Example
shown
1 column
by 1 1/4"
SERVING WNY FOR A LIFETIME
Terms Of Sale
TERMS: All invoices are due
within ten(10) days after receipt.
MasterCard,
Visa,
Discover,
American Express accepted. Two
percent(2%) per month service
charge ($2 min.) over 30 days.
$35.00 charge for returned check.
ADVERTISER NOTICE:
Advertiser must check their ad
carefully. Bee Newpapers will not
be responsible for errors after the
first week’s insertion.
EQUAL HOUSING OPPORTUNITY: All real estate advertising in
this newspaper is subject to the Federal Fair Housing Act of
1968 which makes it illegal to advertise any preference,
limitation or discrimination based on race, color, religion, sex
or national origin, or an intention to make any such preference
or discrimination. This newspaper will not knowingly accept
any advertising for real estate which is in violation of the law.
Our readers are hereby informed that all dwellings advertised
in this newspaper are available on an equal opportunity basis.
CLASSIFIED AD RATES | 632-4712
LINE ADS
Open Rate
4 week contract
13 week contract
26 week contract
52 week contract
Additional lines
BOLD TYPE ADS
Open Rate
4 week contract
13 week contract
26 week contract
52 week contract
DISPLAY ADS
EMPLOYMENT COLOR
DISPLAY ADS
Page 21
Regular Rate/
Contract Rates
$27.00 per week, 3 lines
$4.50 per line/per week
Employment/
Rentals
$5.00 per line/per week
Regular Rate/
Contract Rates
$42.00 per week, per inch
Employment/
Rentals
Open Rate
4 week contract
13 week contract
26 week contract
52 week contract
Open Rate
4 week contract
13 week contract
26 week contract
52 week contract
MERCHANDISE
FOR SALE
$100 - $499
$500 - $2,499
$2,500 - ?
REAL ESTATE
Call for rates.
NOT-FOR-PROFIT
10% off open rate listed above. Must be pre-paid when ordered.
FRONT PAGE
Full color unit $195 – Call 632-4712 for details
$27.00 total, ad published 3 weeks
Border: $5/week | Art: $5/week, plus space (line & bold ads) | Yellow Highlight: $12.50/week
Page 22
CLASSIFIED HEADINGS
FINDS UNDER $100
ANIMALS & PETS
405 - Animals and Pets
406 - Animal Services/
Boarding
KID STUFF
RENTALS
305
310
315
320
322
325
602
605
607
608
-
610
612
613
614
617
620
625
627
630
635
640
645
-
-
Camps
Child Care Provided
Child Care Wanted
Day Care
Entertainment
Kid Stuff
Miscellaneous
330 - Nursery Schools
335 - Kid Services
ANNOUNCEMENTS
15
20
25
30
32
35
40
43
-
Activities and Events
Adoption
Announcements
Exhibits & Shows
Foster Families
Lost & Found
Personal
Research Studies/
Participants
45 - Reunions
50 - Wanted
AUTOMOTIVE
105
110
115
120
125
130
145
147
150
155
-
Autos for Sale
Auto Auctions
Autos Wanted
Boats
Campers & Trailers
Classic & Antique
Motorcycles
Auto Services
Snowmobiles
Tires, Parts &
Accessories
160 - Truck & Van
EMPLOYMENT
HELP WANTED
1105
1110
1115
1120
1125
1130
-
Help Wanted
Position Wanted
Resume Services
Seminars
Vocational Training
Volunteers
FINANCIAL
205 - Business
Opportunities
210 - Services
MERCHANDISE
410
420
422
425
426
427
430
435
440
442
445
450
455
457
460
461
470
480
485
-
Antiques
Articles for Sale
Auctions
Bridal
Collectors
Computers
Consignment
Crafts/Craft Shows
Estate Sales
Farmersʼ Market
Firewood
Flea Market
Garage Sales
Gift Suggestions
Health & Nutrition
Home Party Sales
Rummage Sales
Travel/Tours/Vaca.
Wanted to Buy
SERVICES
703 - Appliances
704 - Beauty
705 - Bridal: Services
Photography/Music
706 - Carpeting
707 - Catering
710 - Cleaning Services
712 - Computer Services
713 - Dental/Medical Plans
715 - Drapes & Decorating
717 - Dumpster Services
720 - Entertainment/Parties
725 - Furniture Repairs
728 - Health & Nutrition
730 - Home Decorating
732 - Home Health Care/
Senior Services
735 - Income Tax
Preparation
740 - Instructions / Tutoring
742 - Insurance
743 - Legal Services
745 - Miscellaneous
750 - Moving & Carting
752 - Pest Control
755 - Photography
760 - Sewing
765 - Professional Services
770 - Snowplowing
775 - Swimming Pools
777 - Typing/Business
Services
780 - TV/Video/Satellite
785 - Upholstery
790 - Window Cleaning
REAL ESTATE
502
503
505
507
510
512
515
520
525
530
535
540
545
547
549
550
555
560
565
570
575
Renter’s Services
Apartments
Apartments - Smoke Free
Campgrounds/Seasonal
Sites
Commercial
Condo/Townhouse
Duplexes
Garages
Florida Rentals
Houses
Rooms
Senior Housing
Storage
To Share
Vacation
Wanted
- Agents
- Apartment Buildings
- Auctions
- Duplexes for Sale
- Commercial Property
- Country Property
- Florida Property
- Houses For Sale
- Income Property
- Land for Sale
- Miscellaneous
- Mobile Homes for Sale
- Open House
- Out of State
- RE Maintenance
Srvcs.
- Seminars
- Real Estate Services
- Townhouse/Condo
- Vacation Property
- Real Estate Wanted
- Zoned Professional
SERVICES
HOME IMPROVEMENT
801
802
804
806
-
808
810
811
812
814
816
817
818
819
820
822
823
824
826
828
830
832
833
834
835
836
838
840
841
842
844
846
848
849
850
-
852
854
856
857
-
858
859
860
865
-
Basement
Blacktop
Bathrooms
Building &
Remodeling
Building Supplies
Cabinetry
Caulking/Sealing
Ceramic Tile
Chimneys
Concrete
Contractor Insurance
Decks & Patios
Demolition
Doors & Windows
Drainage
Duct Cleaning
Electrical
Excavating
Fences
Fireplaces
Flooring & Walls
Garage Doors
Foundations
Gutters
Handyman
Heating & Cooling
Insulation
Mailboxes
Painting
Paperhanging
Plastering
Plumbing
Post Holes
Power Washing &
Sealing
Roofing
Restoration
Siding
Staging/Pre-Sale
Improv.
Steel Buildings
Trenching
Waterproofing
Windows
SERVICES
LAWN & GARDEN
905 - Landscaping
910 - Lawn Mower/
Snowblower Service
915 - Mulch
920 - Stone & Gravel
925 - Supplies
930 - Topsoil
935 - Tree Service
How To Write A Classified Ad
1.) STATE THE ITEM - Start your ad with the merchandise you are selling or the
position for which you are hiring. Starting with a key word makes it easier for the
reader to locate what it is they are looking for.
2.) GIVE ENOUGH INFORMATION - An ad that is too short may short you of
response. Include brand names, colors and other specific information.
3.) STATE THE PRICE - Always include the price of the item you are selling.
52% of classified readers do not respond to ads that do not include a price.
4.) KEEP ABBREVIATIONS TO A MINIMUM - Make the ad easy for readers to
understand.
5.) BE HONEST - Don’t omit obvious flaws. Readers want to buy from
someone they can trust.
6.) MAKE SURE CUSTOMERS CAN REACH YOU - Just a phone number is
not enough if you will not be at home to take the call. By adding “after 6 pm”
your customer will know exactly when you can be reached.
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Reasons to
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The BEE...
10.
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09.
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08.
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More than 50 targeted special marketing sections.
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Reaches a market with higher disposable incomes.
41⁄2''
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Bee Publications, Inc.
Amherst Bee • Cheektowaga Bee • Clarence Bee • Depew Bee • East Aurora Bee
Ken-Ton Bee • Lancaster Bee • Orchard Park Bee • West Seneca Bee
5564 Main Street • Buffalo, NY 14221-5410
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