and real estate - Barcelona Meeting Point

Transcription

19 t h I n t e r n a t i o n a l Re a l E s t a t e E x hi b i t i o n & Sy m p o s iu m
ONCE AGAIN, THE LEADERS GATHER AT BARCELONA MEETING POINT
Juan Antonio
Alcaraz
Julián
Cabanillas
Philippe Camus
Emanuele Dubini
Olivier Elamine
Javier García
Carranza
Managing Director
CaixaBank
Barcelona
CEO
FREO
París
Lluís Marsá
President
La Llave de Oro
Barcelona
Ronald Rawald
CEO
Shaftesbury
Luxembourg
CEO
Servihabitat
Barcelona
CEO
Altria Office
Hamburg
Eduard
Mendiluce
Antonio
President
Merlin Properties
Madrid
Juan Antonio
Gómez-Pintado
Jan Hazelton
Marc Manasterski
Jason Oram
Adolfo RamírezEscudero
President
Developers’
Association Madrid
Tim
Mooney
StephenNewman
Managing Director
Varde Partners
London
Mark
Ridley
Emilio Sánchez
Partner & Head of
European Real Estate
Cerberus
London
CEO
Iberdrola Inmobiliaria
Madrid
CEO
Savills
London
ORGANIZED BY:
MAIN SPONSORS:
Jordi Cornet
President
BuildingCenter
Barcelona
Managing Director
Morgan Stanley
London
CEO
Anticipa Real Estate
Barcelona
Ismael
Clemente
Special Delegate of
the State
Consorci de la Zona
Franca | Barcelona
Cayuela
VicePresident
Development - Europe
Four Seasons Hotels
London
President
Aguirre Newman
Madrid
Partner Head of
Southern Europe
Europa Capital
London
Alberto Valls
Juan Velayos
Partner Real Estate
Deloitte
Madrid
CEO
Neinor Homes
Madrid
Partner - Global Head
of Real Estate
Quilvest & Rep
Luxembourg
President
CBRE Spain
Madrid
Pere Viñolas
CEO
Inmobiliaria Colonial
Barcelona
MEDIA SPONSOR:
w w w. b m p s a .c o m
SALUDA
2
SUMMARY
04 Enrique Lacalle’s Welcome Letter
19 ª ED I C I Ó N | D e l 21 a l 25 d e o c t u b re, 2015
ORGANIZADO POR
PATROCINADO POR
LOS ATRACTIVOS DE BARCELONA MEETING POINT 2015
Juan Antonio Alcaraz
Director General de
Negocio
CaixaBank
Barcelona
Juan Antonio
Gómez-Pintado
Presidente
Asociación de
Promotores Madrid
Enric Rovira
Director General
Adjunto
Banc Sabadell
Barcelona
John Carrafiell
Co-founder and
Managing Partner
GreenOak Real
Estate
David Brush
Chief Investment
Officer
Merlin Properties
Madrid
Javier Hortelano
Presidente de la
AECC
Cristiano Stampa
Head of International
Investments
Generali Real Estate
Milán
TIM MOONEY
Managing Director
Varde Partners
Londres
Philip Charls
Ismael Clemente
CEO
EPRA
Bruselas
Consejero Delegado
Merlin
Madrid
Lluis Marsá
Sthepen Newman
Presidente
Asociación de
Promotores
Barcelona
Juan Velayos
Consejero Delegado
Neinor Homes
Madrid
Jordi Cornet
Delegado Especial
del Estado
Consorci de la Zona
Franca
Presidente
Aguirre Newman
Madrid
Pere Viñolas
CEO
Colonial
Barcelona
Cayuela
Building Center
Barcelona
Olivier Elamine
CEO
Altria Office
Hamburgo
Managing Director
Morgan Stanley
Londres
Mark Ridley
Ronald Rawald
Emanuele Dubini
Partner & Head of
European Real Estate
Cerberus European
Capital Advisors
Londres
Julián Cabanillas
CEO
Servihabitat
Barcelona
Chairman Barcelona Meeting Point
06 BMP 2015 in brief
08 Organizing Committee
10 Sponsors
14 BMP 2015 News
16 BMP 2015 Symposium Program
17 Barcelona Funds Meeting
33 Investment in Latin America
Javier García Carranza
Adolfo RamírezEscudero
Presidente
CBRE Spain
Madrid
CEO
Savills
Londres
CEO
FREO
París
Xxxx Xxxxx
Xxxxxxxxx
Xxxxxx
Xxxxxx
w w w. b m p s a .c o m
35 “Energy Efficiency and Sustainable Solutions for Housing, Retail and
Offices” Conference
41 Interview to Juan Velayos, CEO of Neinor Homes
43 ST Sociedad de Tasación Report on Coastal Law
45 BMP Exhibitors News
Producción Editorial:
3
WELCOME LETTER
GOOD NEWS
IN THE SPANISH REAL
ESTATE INDUSTRY
4
WELCOME LETTER
T
he Spanish real estate industry
started to improve last year
and is now consolidating itself
with very good news in our country.
The change in the trend is obvious
since, little by little, the real estate
industry is becoming again the
economy’s main player. In fact, the
industry’s activity that has grown
most this year in creating new job
offers is the real estate one, with
an increase of 340%, from 448 job
requests to 1974 requests registered
in the first semester of 2015. Also,
quoting Infoempresa.com, last year
the creation of new companies in the
real estate industry in Spain grew a
10.9%.
MORE GOOD NEWS
House buying grew a 13.9% in July
which means that it has grown
steadily for eleven consecutive
months. In the same way, for the fifth
consecutive trimester, the housing
prices in Spain have increased and,
in the second trimester of 2015,
they have grown a 4%, which is the
largest increase since 2007. The
number of housing mortgages has
grown a 26.3% with respect to last
year, a number that has increased for
the thirteenth consecutive month.
Therefore, the recovery of the real
estate industry is beyond question,
as can be deducted from these facts
supplied by the National Statistics
Institute (INE).
Furthermore, the Spanish real estate
industry is back on track since the
great foreign companies and investors
are returning to Spain. First of all,
the fact that the international funds
support Spain and, secondly, the
sale of the REITs during the first half
of the year, have both heated up
the market. In fact, large REITs have
enlarged their capital in order to be
able to keep on buying, which is a
positive indicator for the industry.
Without doubt, the government’s
decision to improve the tax conditions
for these investment societies has
proved to be right, since they have
become the spearhead of the real
estate recovery: they have invested
almost 5,000 millions in Spain.
This year, we are facing Barcelona
Meeting Point’s 19th edition with
the celebration of the 2nd Barcelona
Funds Meeting, a special Program
that will gather the most important
international Investment Funds and
will be held on the 21st and 22nd of
October. After the massive presence
of international investment funds
last year, where we had 38 firstclass funds, this year we are also
experiencing an interest of many
others to participate in BMP 2015
for the first time. Spain is the third
European country in terms of real
estate investment, namely 5,497
million Euros in the first half of the
year, the largest amount since the
second semester of 2006.Therefore,
the 2nd Barcelona Funds Meeting
will suppose a very good business
opportunity that nobody should miss.
The “Shop in Barcelona. Real Estate”
Cluster will be another one of BMP
2015 strengths, since it will put
in contact the Spanish real estate
companies with buyers and property
agents from the most traditional
markets (France, United Kingdom,
Belgium, Holland, Scandinavian
countries, Germany, Switzerland…),
that are the ones that, at present
time, are buying properties in Spain.
This cluster there will also gather
property agents and buyers from
Russia, China, the US and Latin
America that will also be heating up
the Spanish market.
Barcelona Meeting Point will deliver,
once again, a great International
Symposium, where the best national
and international speakers will discuss
the industry’s current and future
topics. This year, the BMP Symposium
will focus on four conferences of
5
great interest: 1) The Barcelona Funds
Meeting; 2) Sustainable Solutions for
Housing, Retail and Offices; 3) Real
Estate Investment in Latin America; 4)
Real Estate World Conference.
As you may see, Barcelona Meeting
Point, created 19 years ago by the
Consorci de la Zona Franca de
Barcelona, doesn’t rest nor sleep and
keeps on going with a clear objective:
to be of service to the industry,
helping to sell, presenting the largest
offer in the country, being the most
international Exhibition in Spain,
speaking of the present and the
future and defending a key industry
for the economy that creates many
jobs.
I must confess that we have worked
very hard and travelled a lot,
attracting new cities, new countries
and new companies that come to the
real estate meeting in the Autumn
from the 21st to the 25th of October.
Through these lines, I want to thank
you all for your support that is truly
worth the efforts made for Barcelona
Meeting Point to keep on being an
international, professional, profitable
and useful exhibition for the national
and international real estate industry.
Barcelona, our city, that has an
exclusive world trademark, is also a
great incentive. Everybody wants
either to return to Barcelona or to get
to know it for the first time, so we
have to profit from this advantage.
Lastly, I would like to thank of those
who have contributed to the success
of this 19th edition and hope to be
able to greet you personally between
the 21st and 25th of October.
Yours,
Enrique Lacalle
Chairman
Barcelona Meeting Point
BARCELONA MEETING POINT 2015
BMP 2015 IN BRIEF
WEDNESDAY
21ST OF OCTOBER
THURSDAY
22ND OF OCTOBER
10:00
Opening of the:
Professional Exhibition
The General Attendance Exhibition “La Vanguardia
Pavilion”
8:45
Networking Morning Coffee of the Barcelona Funds Meeting
11:30
Private session between investors and Anticipa,
“Demography and housing: alternatives and
prospectives for 2018”, by invitation only
12:00
The Barcelona Funds Meeting starts, sponsored by
Anticipa, CBRE, Savills, Deloitte, Aguirre Newman,
Colonial and ST Sociedad de Tasación, with the
session “Housing Development in Spain: on The
Raise Again. How to Benefit from it”, organized by
APCE
14:00
Welcome –-Networking Lunch Buffet Network of
the Barcelona Funds Meeting, sponsored by Deloitte
15:00
Session “Resorts & Hotels Investment: What’s Ahead
for International Players?”, organized by MRH
16:15
Session “The Observatory of Vacation Homes:
The “Think Tank” that The Sector Was Expecting”,
organized by IESE
17:45
“Spain: Back on Track” Organized by EPRA
18:00
OI Real Estate prívate session: “Evolution of the
luxury real estate market in Spain”
9:30
Session “Banking and Property: A New Relationship?”,
organized by IESE
10:00
Fotocasa session: “The recovery of the property industry,
fiction or reality?”, by invitation only
11:15
Session “The Recovery of The Spanish Economy
Fundamentals and Its Effects on The Investors’ Strategies”,
organized by ESADE
12:45
“Opportunities in the Office Sector in Europe: The Vision of
the Leaders”, organized by Colonial
14:00
Networking Lunch-Buffet, sponsored by Savills
15:15
Session “Big Data and Real Estate”, oganized by RICS
17:00
Session “Retail Real Estate in Spain. Winning Strategies of
Some Market Leaders”, organized by AECC
17:00
The Conference “Investment in Latin America” begins
17:00
The Conference “Sustainable Solutions for Housing, Retail
and Offices” starts, organized by Grupo Habitat Futura and
BMP
19:00
Networking Happy Hour
18:15
Closing of the Barcelona Funds Meeting with Networking
Happy Hour, sponsored by Anticipa Real Estate
20:30
“Dinner of the Leaders of the Real Estate Industry”,
Sponsored by “CaixaBank” (by invitation only)
19:00
Conference by Josep Mª Montaner, Minister of Housing, on
the City of Barcelona’s new housing policies
20:30
The Cigars & Beach Dinner & Party, by invitation only
Sponsored by MERLIN PROPERTIES
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BMP 2015 IN BRIEF
FRIDAY
23RD OF OCTOBER
SATURDAY
24TH OF OCTOBER
SUNDAY
25TH OF OCTOBER
10:00
The Conference “Sustainable
Solutions for Housing, Retail and
Offices” continues
11:30
The Conference “Sustainable Solutions
for Housing, Retail and Offices”
continues. Open session to the general
public
13:30
Raffle of Euros 12,000 to be
used for buying a property to an
exhibitor no later than 12 months
following the celebration of BMP.
Sponsored by La Vanguardia.
12:30
Presentation of a guide for
international buyers looking for
a home in Spain, by the former
Minister of Housing Beatriz
Corredor
15:00
The Professional Exhibition closes
its doors
ORGANIZED BY:
PATROCINED BY:
COLLABORATING INSTITUTIONS
7
ORGANIZING COMMITTEE
2015
President
Enrique Lacalle President of the Organizing Committee BARCELONA MEETING POINT
Vice Presidents
Jordi Cornet President and Special Delegate of the State EL CONSORCI DE LA ZONA
FRANCA DE BARCELONA
Miquel Valls President CAMBRA DE COMERÇ DE BARCELONA
Member
Agustín Cordón Managing Dircetor FIRA DE BARCELONA
Members
Santiago Aguirre President AGUIRRE NEWMAN
Juan José Brugera President COLONIAL
Julián Cabanillas CEO SERVIHABITAT
Pau Castro Co-Director CORP
Ismael Clemente CEO MERLIN PROPERTIES
Francisco Closa Solves Managing Dircetor F. CLOSA ALEGRET
Fernando Conde President NEWLAND PROPERTY CONSULTANT
Arturo Díaz CEO SAVILLS
Martín EyríesPresident of Honour VALLEHERMOSO
Eduardo Fernández-Cuesta Chairman RICS ESPAÑA
Joan Gaspart President of the Executive Committee TURISME DE BARCELONA
Sergi González Marketing Director FOTOCASA
Gonzalo Gortázar CEO CAIXABANK
Javier Hortelano President AECC
Luis Isasi President MORGAN STANLEY
Esperanza de Justo International Real Estate Management Consultant INMOFER GESTIÓN
Joan Galo Maciá Managing Dircetor ENGEL & VÖLKERS
Lluís Marsà President LA LLAVE DE ORO
Elena Massot CEO VERTIX
Eduard Mendiluce CEO ANTICIPA
Lucía Molares Managing Dircetor SEPES
Miquel Montes Vice President SOLVIA
Rafael Muñoz Toledo President ACP LEVEL
Joan Ollé President API - COLEGIO Y ASOCIACIÓN DE AGENTES INMOBILIARIOS
Florentino Pérez President ACS
Adolfo Ramírez-Escudero President and Managing Director CBRE
Enric Reyna President AMREY
Josep Ribas Arquitecto RIBAS ARQUITECTOS
Martí Saballs Deputy Director EXPANSIÓN
Emilio Sánchez CEO IBERDROLA INMOBILIARIA
Miguel Serrano Managing Director ALTAMIRA ASSET MANAGEMENT
José Luis Suárez Professor IESE
Alberto Valls Partner Corporate Finance DELOITTE
Juan Velayos CEO NEINOR HOMES
Ricard Zapatero Director of International Business Development FIRA DE BARCELONA
Managing Director
José Mª Pons Managing Director BARCELONA MEETING POINT
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COMITÉ ORGANIZADOR
9
BMP 2015 SPONSORS
S E R V I H A B I TAT
BUILDING CENTER
MAIN SPONSOR
OF BMP
MAIN SPONSOR
OF BMP
S
B
ervihabitat is the leading servicer offering comprehensive management services for developer credit and
mortgage loan portfolios, as well as real estate assets.
The company’s 25 years of experience in the market and the
high volume of assets managed strengthen its position as the
industry leader. A highly qualified professional team and its
own technology platform provide Servihabitat with an independent and differentiated operational methodology, able to
manage all the requirements of the financial and real estate
assets operational management cycle. Servihabitat currently
manages a portfolio of nearly 60,000 million Euros, which
includes financial and real estate assets. The company has
around 8,000 points of sale as well as the website www.servihabitat.com, positioned as the first real estate service site
on the market according to the digital audience measurement
ranking ComScore.
uildingCenter is a company owned by CaixaBank, specialized in the management of all sorts
of real estate products: residential, industrial,
retail, hotels and land plots. The company’s market is
both the retail and investors’ sector.
BuildingCenter has an ongoing 175 new developments
spread throughout Spain, that will bring 5,300 properties with high end design and at privileged locations.
BuildingCenter manages real estate assets in Spain
worth over €10,000 million. The company has properties for sale worth over €7,000 million and a rental
portfolio worth over €3,000 million. This is the first
year of BuildingCenter at Barcelona Meeting Point, so
we hope you visit us and discover first hand who we
are and what we can offer you.
LA VANGUARDIA
WILL SPONSOR, FOR 19TH
YEAR IN A ROW, THE GENERAL
ATTENDANCE EXHIBITION
L
A VANGUARDIA a Grupo Godó company is one of the most read newspapers in Spain and the sales leader
in Catalonia. It publishes “La Vanguardia
Inmobiliaria” a publication that is considered a reference for the real estate industry.
On a daily basis, LA VANGUARDIA publishes the more up to date real estate offers.
Every Sunday, LA VANGUARDIA publishes
LOS CLASIFICADOS, a publication that
lists the most relevant offers of the industry. Thanks to this wide range of products,
LA VANGUARDIA not only maintains a
strong leadership position in Catalonia in
real estate communication but also has become a main component of every player in
this industry when preparing highly effective communication campaigns.
A L T A M I R A
LEADING SPONSOR
OF BMP 2015
A
LTAMIRA (www.altamirainmuebles.com) is one of
the main real estate and financial assets managers in Spain. It
manages assets worth over 50 billion euros, and more than 72,000
properties throughout Spain, with
an especially strong presence in
Barcelona, Madrid, the Mediterranean coastline towns such as
Murcia, Valencia, Tarragona and
Alicante, as well as the Balearic
Islands.
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N
E
I
N
O
R
WILL BE A LEADING SPONSOR
OF THE EXHIBITION
AND OF THE ENERGY
EFFICIENCY CONFERENCE
S
ustainable, innovative and professional real estate developer. It builds
and sales efficient, comfortable, well
designed, and well located houses, both as
a primary and second residence. The perfect house to make it your home. For more
than 30 years Neinor has been a reference
to professionalism and integrity in the real
estate market. With this background, Neinor Homes is here to become the first real
estate developer in Spain, with the aim to
grown and create jobs. The same manner
for a new project, ambitious, and different.
BMP 2015 SPONSORS
A N T I C I P A
W I L L S P O N S O R
THE “BARCELONA
FUNDS MEETING”
A
nticipa is a platform management services and property
consultancy specialized in
providing solutions for managing both
financial and real estate assets, with
over 20 years of industry experience
ENGEL & VÖLKERS
WILL SPONSOR THE “ S H O P
IN BARCELONA. R E A L
E S T A T E ” CLUSTER F O R
SECOND YEAR IN A ROW
E
ngel & Völkers is a leading Real
Estate company, specialised in the
brokerage of premium residential
property and is currently present in 38
countries with over 550 shops. Only
Spain has 58 exclusive shops located
in the best locations. Its international
network and extensive knowledge on
each of the local markets are the key to
success that allowed Engel & Völkers to
obtain in 2013 the higher revenues in its
35 years of history (272.9 million euros).
In Spain, some shops have generated
more than one million euros in comissions so far this year. Therefore, in
the first half of 2014 the company has
grown around 71% over the same period last year.
P O R TA F I R A L
WILL BE A BMP SPONSOR
FOR FIFTH YEAR IN A ROW
L
ocated in the entrance of the
new Fira de Barcelona venue,
this complex consists of four
office buildings with a total floor
area of 91,111m². The initiative
took shape thanks to the inspiration
of the prestigious architect Óscar
Tusquets, who had previously collaborated with the Company on two
other office buildings in the city: the
Diagonal Litoral Buildings and Hilton Diagonal Mar Hotel. Porta Firal
represents a clear display of IBERDROLA Inmobiliaria’s commitment
to Catalonia, an important market
for the Company, as it harbours
enormous potential with respect to
business community operations.
OI REAL ESTATE
SPONSOR OF BMP
FOR THE FIRST TIME
O
I Real Estate was founded in 2008
to become “The Real Estate Agency” of Barcelona. A company that
as of today has one of the best portfolios of
properties in Barcelona and its surroundings.
Among European investors it is well known
that Spain it is the preferred destination. An
exigent client looks for exclusive properties.
To satisfy this demand Oi Real Estate introduces its catalogue of apartments, villas, and
penthouses in the best locations of Barcelona
and the Mediterranean Coast.Oi Real Estate
is one of the Leading Sponsors, where it will
present its portfolio, inform, and advice interested investors of a brand, Oi Real Estate,
with both national and international prestige.
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F O T O C A S A
WILL SPONSOR BMP
F OR T HE SEVENT H T I M E
F
otocasa.es, the leading real estate search
portal in Spain, with an offer of more
than 1,000,000 properties and more
than 5 millions visits per month, certified by AT
Internet. fotocasa.es objective is the matching
of the real estate market offer and demand.
To achieve this, it provides to all its users the
necessary tools for advertising and promoting
properties for both, private sellers and real
estate p rofessionals. fotocasa.es provides to
all its users the information needed to always
take the right decisions. For this, it has a specialized are in its website with mortgage rates and
products. fotocasa.es also has a channel with
real estate news and another channel specialized in reforms and decoration, where you can
pick ideas. fotocasa.es along with IESE Business School, does the fotocasa.es Real Estate
Index, a rigorous inform that gathers the evolution of the housing average prince in Spain.
C
O
A
P
I
A BMP LEADING
S P O N S O R
T
he professional real estate
agents organization API, with
over 2.000 members registered in the Catalan government’s
Estate Agents Register, is the largest
real estate agents association in Catalonia. After more than 50 years
of existence and having an expert
knowledge on real estate market,
we offer our members value-added
services which help and improve
their businesses in order to achieve
success as well as we provide consumers with rigorous and transparent
information on the property market.
BMP 2015 SPONSORS
C
MERLIN PROPERTIES
B
R
E
WILL BE A BMP SPONSOR
WILL CO-SPONSOR
THE BARCELONA
FUNDS MEETING
FOR THE 15TH TIME
C
BRE is the oldest international consultancy in Spain.
With 40 years’ experience in the sector, it has been
committed from the very start to decentralisation,
through a network of offices that ensures national coverage
and a close relationship with the main local markets. Closeness and experience in the various areas of the country
are complemented with the knowledge and more than 200
years’ experience of CBRE as a world leader in commercial
real estate services internationally. Backed up by 449 (including data from affiliated companies) offices in 62 countries
(including data from affiliated companies), CBRE España is
equipped for helping its clients and providing them with
effective real estate proposals and solutions.
M
ERLIN Properties SOCIMI, S.A. (MC:MRL) is
the largest real estate company trading on the
Spanish Stock Exchange, with a market capitalization of approximately 3,400 million euros, specialized in
the acquisition and management of commercial property
in the Iberian region. MERLIN Properties mainly invests
in offices, shopping centers and logistics facilities, within
the Core and Core Plus segments. MERLIN Properties is
part of the benchmark Euro STOXX 600, FTSE EPRA/
NAREIT Global Real Estate, GPR Global Index,GPR-250
Index, and MSCI Small Caps indices.
S A V I L L S
D E L O I T T E
WILL SPONSOR THE
BARCELONA FUNDS MEETING
BUFFET NETWORK LUNCH
O N O C T O B E R 2 2 ND
WILL SPONSOR THE
BARCELONA FUNDS
MEETING BUFFET NETWORK
LUNCH ON OCTOBER 21ST
D
eloitte” is the brand under which tens of thousands
of dedicated professionals in independent firms
throughout the world collaborate to provide audit,
consulting, financial advisory, risk management, tax, and related services to select clients. These firms are members of
Deloitte Touche Tohmatsu Limited, a UK private company
limited by guarantee (“DTTL”). Each DTTL member firm provides services in particular geographic areas and is subject
to the laws and professional regulations of the particular
country or countries in which it operates.Each DTTL member firm is structured in accordance with national laws, regulations, customary practice, and other factors, and may
secure the provision of professional services in its territory
through subsidiaries, affiliates, and other related entities.
Not every DTTL member firm provides all services, and certain services may not be available to attest clients under the
rules and regulations of public accounting.
S
avills is one of the world’s largest real estate firms. Established in 1855, we now have over 600 offices throughout
the Americas, Europe, Asia Pacific, Africa and the Middle
East. Through our advice, our property management capabilities
and the transactional services we provide, we help our clients to
fulfil their real estate needs – whatever and wherever they are.
We have been established in Spain for 25 years as a bespoke consultancy firm, combining our client centered vision with our global capabilities and our knowledge in the Spanish market. We are
highly specialized in capital markets, valuations and consultancy,
providing all complementary services needed in commercial real
estate, from property management and office agency to space
consultancy and occupier services. More info: Savills.es – Savills.
com
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BMP 2015 SPONSORS
A G U I R R E
N E W M A N
WIL L BE A BA RCELONA
F U N D S M E E T I N G
C O - S P O N S O R
A
guirre Newman is the real estate consultancy market leader in
Spain and Portugal with €67MM
turnover in 2013. During the last 25
years, Aguirre Newman has advised national and international important clients
offering its services and experience on
the most important real estate market
transactions. Present in European and
American Markets, Aguirre Newman
has more than 300 highly qualified and
specialized professionals in our offices
in Madrid, Barcelona, Malaga, Lisbon,
London, Berlin and Mexico City.
COLONIAL
W I L L C O -SPONSOR
THE COFFEE SERVICE AT
THE INVESTORS’
C L U S T E R
G
rupo Colonial is a real
estate company leader
in the office space prime
location in Europe, with presence
in the main business areas of Barcelona, Madrid and Paris with a
portfolio of 700,00 sq.m. valued
at more than €5.5 billion. Colonial
trades in the Spanish Stock Exchange with a capitalization close
to €1.7 billion.
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ST - SOCIEDAD
DE TASACIÓN
WILL CO-SPONSOR THE
COFFEE SERVICE AT THE
INVESTORS’ CLUSTER
S
T Sociedad de Tasación is one
of the largest independent Real
Estate Valuation firms in Spain.
The company is specialized in Appraisals, RICS Valuations, Real Estate Data
Analytics, Market Studies, Real Estate
Due Diligence, Real Estate Surveys, Automated Valuation Models (AVMs) and
Energy Performance Certificates. Its
activity started in 1982 when Sociedad
de Tasación, S.A was the first Spanish
Company to be registered at the Bank of
Spain registry of official valuation companies.
SALUDA
AFTER ITS SUCCESS IN PREVIOUS EDITIONS
THE “INVESTORS”
CLUSTER
AT THE PROFESSIONAL EXHIBITION
Barcelona Meeting Point 2015 will
repeat for the fifth consecutive year
the successful initiative of having a
“cluster” an area, a “meeting point”
for investors within the Professional
Exhibition. It is a fun, direct and
affordable way for the professionals
of real-estate investment to interact;
on the one hand, professionals from
the offer side (owners, developers,
agents and consultants) and on
the other hand, from the demand
side (funds, insurance companies,
investment banks, “family offices”…).
Nobody is unaware of the fact
that Spain is currently at the focus
of large foreign investors. In fact,
many of them are frequently visiting
the offices of banks and saving
banks, consultant companies and
real-estate Spanish owners , looking
for opportunities for large-scale
operations with great profitability in
the short term (rental properties) or
in the long term (land). The cluster
of Investors allows professionals
of the real-estate investment to
interact, professionals from the
offer side (owners, developers,
agents and consultants) and from
the demand side (funds, insurance
companies, investment banks,
“family offices”…).
14
It will be a “ mega stand” of
around 600 m2 that will
consist of:
- a “business lounge”,
with restricted access
and exclusive for the
professionals of real-estate
investment with a free
coffee service (throughout
the day) and cocktail bar
(only on specific hours).
- stands or personalised
spaces for 12 companies/
entities , 6,000 € per standspace and open to all the
Exhibitions attendees .
- a venue for presentations
with room for 150 people.
- Several rooms for private
meetings with room for 20
people.
BMP NEWS
BMP WILL HOST, ONCE AGAIN,
THE INTERNATIONAL CLUSTER
“SHOP IN
BARCELONA.
REAL ESTATE”
Among the novelties introduced
by BMP 2015, we should highlight
the new edition of the Cluster
“Shop in Barcelona. Real Estate”.
Its aim is to link real-estate Spanish
companies with property agents
and investors from Europe (France,
United Kingdom, Belgium, Holland,
Scandinavian countries, Germany,
Switzerland…), as well as from China
and Russia.
From 2011, Barcelona Meeting
Point has successfully hold the
“Russian Meeting Point” ( which
was also organized in Marbella and
Benalmadena in 2012 and 2013
respectively) with the aim to help
Russian investors with residential
sales. In 2013, the thriving Chinese
buyers were included in the same
format, and from 2014, more
traditional markets in Europe joined
too.
This year, we want to continue
with the same approach as in 2014
with the presence of different
international real-estate groups
interested in acquiring mainly
residential assets (China, Russia,
France, Germany, United Kingdom,
Belgium, Sweden, etc.)
The cluster will have a central area
for meetings – “Business Lounge”
– and a perimeter area of exhibition
with 12 m2 of customised own
spaces for every company which
wants to participate ( more than one
module can be hired).
15
INTERNATIONAL SYMPOSIUM BARCELONA MEETING POINT 2015
W E D N E S D AY, O C T O B E R 2 1 S T
Barcelona Funds Meeting
12:00-14:00
“Housing Development in Spain: on The Raise Again. How to Benefit from It”. APCE
14:00-15:00
“Welcome Networking Lunch Buffet”. Sponsored by DELOITTE
15:00-16:15
“Resort & Hotels Investment: What’s Ahead for International Players?”. MRH
16:15-17:15
“The Observatory of Vacation Homes: The “Think Tank” that The Sector Was Expecting” IESE
17:15-17:45
Networking Coffee Break
17:45-19:00
“Spain: Back on Track” EPRA
19:00-20:00
T H U R S D AY, O C T O B E R 2 2 N D
Barcelona Funds Meeting
08:45
Networking Morning Coffee
09:30-10:45
“Banking and Property: A New Relationship?” IESE
11:00-12:15
“The Recovery of The Spanish Economy Fundamentals and Its Effects on The Investors’ Strategies” ESADE
12:15
12:45-14:00
“Opportunities in The Office Sector in Europe. The Vision of The Leaders”. Colonial
14:00-15:15
Networking Lunch Buffet. Sponsored by Savills
15:15-16:30
“Big Data and Real Estate”. RICS
17:00-18:15
“Retail Real Estate in Spain. Winning Strategies of Some Market Leaders” AECC
18:15-19:15
19:00-20:00
“The New Housing Policy of the City of Barcelona”
10:00-14:00
The Recovery of the Property Industry” FOTOCASA
“Energy Efficiency and Sustainable Solutions for Housing, Retail and Offices”
17:00-18:30
“The economic effects of the energy efficiency at offices, retail and shopping malls. Value
strategies for the sustainability of the sector”
19:00-20:00
“Innovation & Integration. Technical and sustainable key points in retail y shopping malls”
Inversión en Latinoamérica
17:00-18:00
“Uruguay: The doorway to Mercosur” Soneira & Asoc
18:30-19:45
“The Touristic Paradise that “Has It All”
F R I D AY, O C T O B E R 2 3 R D
10:00 -11:30
“Boost the economic growth in the office sector by energy efficiency solutions”
12:00 -13:00
“Owners and developers points of view. A new model towards sustainability”
12:30 -13:30
“Everything foreigners buyers must know about Spain”
S AT U R D AY, O C T O B E R 2 4 T H
11:30 -13:30
“Refurbishment and Energy Efficiency at Zero Cost”
16
BARCELONA MEETING POINT 2015 SYMPOSIUM INTERNACIONAL
Barcelona
Funds Meeting
SPONSORED BY:
CO-SPONSORED BY:
WITH THE COLLABORATION OF:
COLLABORATING INSTITUTIONS:
2
nd
EDITION
of the Barcelona
Funds Meeting in BMP
Barcelona Meeting Point
will organize, for the second
consecutive year, the Barcelona
Funds Meeting, following the
success of the first edition that
was attended by international
investment funds such as APG,
Bank of America Merrill Lynch,
Benson Elliot, Credit Suisse,
DEKA, Deutsche Pfandbrief Bank,
Eastdil Secured, Europa Capital
Partners, GE Capital Real Estate,
Greenberg Traurig, GreenOak,
Grove International Partners,
Hammerson, Kennedy Wilson,
Lone Star Management Europe,
Meridia Capita, Norges Investment
Management, Oaktree Capital
Management, Orion Capital
Managers, Pramerica Real Estate
Investors, Red Storm Capital,
Shaftesbury, Stam Europe, Shuman
Capital, TPG Capital, Värde
Partners.
Barcelona Funds Meeting will
be held on the 21st and 22nd of
October. It is a special program
aimed at international investment
funds that will consist, on the
one hand,of plenary and private
meetings between Spanish realestate leaders , and on the other
hand, presidents and CEOS of
the main international investment
funds, as it took place in 2014. This
year, we will have two Networking
Buffet Lunches and a “Cigars &
Beach” party (only by invitation).
“HOUSING
DEVELOPMENT IN
SPAIN: ON THE RAISE
AGAIN. HOW TO
BENEFIT FROM IT”?,
APCE SESSION AT THE
BFM
On Wednesday 21st of October at
12:00, the Barcelona Funds Meeting
Program will start with the session
organized by APCE about residential
property. In this session, two round
tables will be held to discuss the
economic and financial prospects
required to stimulate the recovery of
residential development (1st table),
and under those premises, the view
of the players in the sector: the real
estate developers (2nd table).
Residential development is one of
the subsectors with the greatest
prospects. It is thought to have
18
bottomed out in 2014 and it will start
growing this current year 2015 and
become reinforced in the following
year, so much that it is expected a
recovery in the demand in 2016 due
to the progressive development of
credit to SMEs and families.
Currently, the residential property is
showing the first signs of recovery
by the increase of purchase and
selling transactions and the start
of new developments. In fact, it
is leading the way. Its progressive
recovery makes us believe that it
will be one of the sectors with the
THE IESE WILL
ORGANIZE TWO
SESSIONS AT THE
BARCELONA FUNDS
MEETING
On Wednesday 21st of October
at 4:15 p.m., the first session
organized by IESE will be held, “The
Observatory of Vacation Homes: The
“Think Tank” that The Sector Was
Expecting”. Following the recovery
of the Spanish economy, the tourist
sector is the one which enjoys the
greatest consolidation. Besides the
traditional tourism, we can also feel
a change in the holiday home sector.
Some coastal areas have restarted
to sell off-plan properties in high
numbers and to buyers from very
different background.
greatest significance in the overall
development of economy.
Moreover, the improvement of
productivity and energy efficiency
is another challenge for companies
of a sector which will undergo
technological and organizational
changes. Companies that follow
this way and manage to keep their
position will become stronger and
with an improved competitiveness
in the future. The process is slow
but constant. Now, we have
to wait for the change to get
consolidated.
Many things have changed in this
sector, among other things, the return
to the old locations (traditional places
prevail), a real focus on the client
(now from more countries) and a
greater need to satisfy a buyer that
demands design, quality and services.
We need to know who is buying
and what are his or her preferences
regarding location, type of products
and services.
19
On the other hand, the second
session organized by IESE will be held
on Thursday 22th October at 9:30
entitled “Banking and Property: A
New Relationship?” Beyond solving
the problems of the past recession,
we need to lay the foundations for a
new relationship between banking and
residential development.
It is widespread to hear that we shouldn’t
go back to the market’s excesses of the
past, but not many talk about what the
new relationship between these two
sectors would be like. The real-estate
industry is too important for the banking
not to approach it again.
As a capital-intensive sector, the realestate and investment industry needs
funding and in Spain it mainly comes
from financial entities. In this session,
we will see what the bankers expect
from the real-estate industry, including
the funding of the final buyer, as well
as the future needs of developers and
companies devoted to rental housing.
EPRA WILL ORGANIZE A
SESSION ON THE ROLE OF
THE REITS IN SPAIN’S REAL
ESTATE FUTURE
“THE RECOVERY OF THE SPANISH
ECONOMY FUNDAMENTALS AND
ITS EFFECTS ON THE INVESTORS’
STRATEGIES”
EPRA, a former collaborator of Barcelona Meeting
Point, once again teams up with this Fair and will be
responsible for a session entitled “Spain: Back on
Track” that will be held the 21st of October at 5:45
p.m.. Spain is at the top of the list of international
investors. The modifications introduced in the REIT
Spanish system (SOCIMIS) have allowed the entry
of new companies into the market and have raised
global capital. We can predict opportunities and
challenges in the future, so the question is what could
this sector do in Spain to keep the investor`s interest
and keep at the forefront of the countries that receive
more foreign investments?
On Thursday 22nd of October at 11:15 we will hold the session
organized by ESADE within the Barcelona Funds Meeting Program.
One year ago, we analyzed the existing gap between financial
economy and real economy as the key factor of the situation of
the real-estate Spanish sector. In 2013 and particularly in 2014,
the volume of investment in the Spanish sector shot up at liquidity
levels above the average for the previous cycle, 2006 and 2007. This
asymmetry shows the confidence and confidence of the investors
on the recovery of the real-estate fundamentals, and on a real future
growing of the sector, together with a trustworthy economy and a
potential growth of the GDP. For this year, the macro-economy of
Spain confirms the assumptions previously made by foreign investors.
“The recovery of the Real-estate Fundamentals” is therefore the
trending topic for the ESADE session this year.
20
RICS WILL ORGANIZE THE
SESSION “BIG DATA” AND REAL
ESTATE
AECC SESSION: “RETAIL”
REAL-ESTATE IN SPAIN.
WINNING STRATEGIES OF
SOME MARKET LEADERS ”
The Royal Institute of Chartered Surveyors (RICS) will
collaborate once again with Barcelona Meeting Point with
a session of major interest that will take place on Thursday
22nd October at 3:15 p.m. This session will be about “Big
Data & Real Estate” in general and in particular how certain
data can be used by the agents, consultants and websites in
a more effective way. The attendees will learn about how
the mobile technologies are evolving as well as users and
websites. They will also talk about the “Internet of Things”
and the data transfer by devices as well as the future
relationships “human-to-human” or “human-to-computer”.
The session organized by the Spanish
Association of Shopping Centres will be held on
Thursday 22nd of October at 5:00 p.m. It will
deal with matters such as the reasons to invest
in retail real estate in Spain ; investment versus
development, what are people interested in
nowadays ; the winning formats in the field of
retail Spanish real-estate or an overview of what
the retail sector will be like in 2020.
21
INTERNATIONAL SYMPOSIUM – BARCELONA FUNDS MEETING 2015
CO-SPONSORED BY:
WITH THE COLABORATION OF
12:00 – 14:00
“Housing Development in Spain: on The Raise Again. How to benefit from it”
Organized by APCE
1st ROUND TABLE: The Business Environment
Moderator: Ramón Aymerich
Economics Chief Editor
La Vanguardia
Barcelona
Carles Casanovas
Director of Business Development
La Caixa
Barcelona
Juan
Fernández-Aceytuno
Managing Director
Sociedad de Tasación
Barcelona
Gonzalo Gallego
Partner Real Estate
Deloitte
Madrid
2nd ROUND TABLE: The View of the Players
Moderator: Ramón Aymerich
Economics Chief Editor
La Vanguardia
Barcelona
Juan Carlos Álvarez
Real Estate Business Executive
Director
Servihabitat
Barcelona
Juan Antonio Gómez-Pintado
Chairman
Developers Association of Madrid
(Asprima) Spanish Developers
Association (APCE-España) | Madrid
Lluís Marsà
Chairman
Developers Association of Barcelona
(APCE)
Barcelona
Elena Massot
CEO
Vertix
Barcelona
Juan Velayos
CEO
Neinor Homes
Madrid
CO-SPONSORED BY:
14:00 - 15:00
Welcome – Networking Lunch Buffet
Sponsored by Deloitte
15:00 – 16:15
“Resorts & Hotels Investment: What’s Ahead for International Players?”
Organized by MRH
Moderator: Jan Hazelton
Jorge Ruiz
Vice President Development Europe
Four Seasons Hotels and Resorts
London
National Director
CBRE Hotels, Spain
Barcelona
Federico Holzmann
Director of Development & Asset
Management
Catalonia H & R
Barcelona
Ascan Kókai
Director Development & Asset
Management - Central Europe
NH Hotels
Berlin
Carlos Miró
Director of Development – Iberian
Peninsula
Hilton Worldwide
Barcelona
19:45
“Closing of the event”
23
CO-SPONSORED BY:
16:15 – 17:15
“The Observatory of Vacation Homes: the “Think Tank” that The Sector Was Expecting”
Organized by IESE
Moderator: Arturo de Fernando
José Luis Suárez
Director of Residential Assets
Acciona Inmboliaria
Madrid
Professor
IESE
Madrid
José Antonio López Ramírez
Director Red Comercial
Tinsa
Madrid
Mark Stucklin
Director
Second Home & Resort Industry
Observatory
Barcelona
17:15 - 17:45
Sponsored by Colonial and ST Sociedad de Tasación
24
CO-SPONSORED BY:
17:45 – 19:00
“Spain: Back on Track”
Organized by EPRA
Introduction: Ali Zaidi
Ismael Clemente
Director of Research & Indices
EPRA
Brussels
Executive Chairman & CEO
Merlin Properties
Madrid
Moderator: Luis Pereda
Stephen Newman
President
Grupo Lar
Madrid
President
Aguirre Newman
Madrid
Pere Viñolas
CEO
Barcelona
19:00 - 20:00
25
CO-SPONSORED BY:
09:30 – 10:45
“Banking and Property: A New Relationship?”
Organized by IESE
Moderator: Juan Antonio Alcaraz
José Luis Suárez
Managing Director
CaixaBank
Barcelona
Professor
IESE
Madrid
David Brush
Chief Investment Officer
Merlin Properties
Madrid
Julián Cabanillas
CEO
Servihabitat
Barcelona
Juan Antonio Gómez-Pintado
Chairman
Developers Association of Madrid
(Asprima)
Spanish Developers Association
(APCE-España) | Madrid
Jaime Pascual-Sanchíz
Executive Managing Director
Aguirre Newman
Madrid
Enric Rovira
Deputy Managing Director
Banc Sabadell
Barcelona
Juan Velayos
CEO
Neinor Homes
Madrid
26
CO-SPONSORED BY:
11:15 – 12:15
“The Recovery of The Spanish Economy Fundamentals and Its Effects on The Investors’
Strategies”
Organized by ESADE
Moderator: Guillermo Baygual
Carmina Ganyet
Managing Director
JP Morgan
London
Managing Director
Barcelona
Feliu Formosa
Finance Executive Director
Servihabitat
Barcelona
Javier García-Carranza
Managing Director
Morgan Stanley
London
Adolfo Ramírez-Escudero
President
CBRE Spain
Madrid
Alberto Valls
Partner Financial Advisory – Head of
Real Estate and Infrastructures
Deloitte
Madrid
12:15 - 12:45
27
CO-SPONSORED BY:
12:45 – 14:00
“Opportunities in The Office Sector in Europe: The Vision of The Leaders”
Organized by Colonial
Moderator: Olivier Elamine
Javier García Carranza
CEO
Alstria Office
Hamburg
Managing Director
Morgan Stanley
London
Mark Ridley
CEO
Savills
London
Cristiano Stampa
International Investment
Director
Generali Real Estate
Milan
Pere Viñolas
CEO
Colonial
Barcelona
14:00 - 15:15
Networking Lunch-Buffet
Sponsored by Savills
28
CO-SPONSORED BY:
15:15 – 16:30
“Big Data and Real Estate”
Organized by RICS
Moderator: Eduardo Fernández-Cuesta
FRICS
Carlos Álvarez Ramallo
Analyst
Google España
Madrid
Chairman
RICS España. Member of the
European Board
Madrid
Jordi Ferrer
FFounder & CEO
Conzoom
Barcelona
Pedro García Carro MRICS
Development Managing Director
Neinver
Madrid
Joan Gutés FRICS
Director, Consultancy, Valuations &
Project Management
Savills
Barcelona
Joseph Kelly
Founder
Deal-X
London
16:30 - 17:00
29
CO-SPONSORED BY:
17:00 – 18:15
“Retail Real Estate in Spain. Winning Strategies of Some Market Leaders”
Organized by AECC
Moderator: Juan Barba
Javier Hortelano
Partner Managing Director Real
Estate
Meridia Capital
Barcelona
Chairman
Spanish Association of Shopping
Centres
Madrid
Ismael Clemente
Executive Chairman & CEO
Merlin Properties
Madrid
Daniel Losantos
CEO
Neinver
Madrid
Enrique Martínez-Laguna
Vice Presidente
CBRE Spain
Barcelona
Miguel Pereda
CEO Managing Director
Grupo Lar
Madrid
18:15 - 19:15
Sponsored by Anticipa Real Estate
30
32
SALUDA
INVESTMENT IN
LATIN AMERICA
33
INVESTMENT IN LATIN AMERICA
CONFERENCE
THE ATTRACTIVENESS OF URUGUAY
On Thursday 22nd of October at 17:00 there
will start the Conference about Investment in
Latin America with the session: “Uruguay: The
doorway to Mercosur”. Uruguay is one of the
most highly valued countries in Latin America
for several reasons. Firstly, Montevideo was
chosen as the city with the Best Quality of Life
in Latin America in 2013.
Foreigners, businessmen and investors are
increasingly choosing Uruguay as the destination
to develop their projects, for its good business
atmosphere, its political and social stability, its
great legal certainty, its utmost respect for the
right to property, people`s kindness and a quiet
and relaxed lifestyle.
The 18.795 law has made of Montevideo a city
generating new housing, with more than 450
projects approved up to date and more than
12,000 units under way. For off-plan purchases,
capital gains become double digit in 24 months.
The buyer has great tax benefits, 100% tax-free
for 10 years. Uruguay is the natural gateway to
MERCOSUR, and together with the Free Trade
Agreement that the country has with Mexico,
it has a DUTY-FREE access to a flow of foreign
trade that represents almost 70% of the total in
Latin America.
THE ATTRACTIVENESS OF THE DOMINICAN
REPUBLIC
Afterwards, there will be another session “The tourist
paradise that has it all”. The Dominican Republic has a
full capacity to attract international investment, due to
its strategic geographic location, right in the heart of the
Northern and Southern hemispheres, with fast access to
western markets, which allows profitable trade through their
international airports and ports. It is the world`s largest
producer of premium cigarettes and a major exporter of
cocoa and high-quality organic bananas. Apart from 8
airports, a wide road network, a modern telecommunications
infrastructure and a qualified workforce, the Dominican
Republic offers a modern transport infrastructure unique in
the region. Besides its economic benefits, the country has
a friendly regulation system for investments. It has a Law of
Foreign Investment that grants equal rights to foreigners,
with tax-exemption benefits for retirees who move to the
Dominican Republic.
Additionally, it has a Law of Incentives for Tourism
Development which offers tax exemptions for new projects
and allows the renewal and re-equipment of projects after
5 years from their construction which guarantees their
competiveness and the return of investments.
34
SALUDA
“Sustainable Solutions for
Housing, Retail and Offices”
ORGANIZED BY:
MAIN SPONSORS:
LEADING SPONSOR:
BARCELONA MEETING POINT 2015 INTERNATIONAL SYMPOSIUM
T H U R S D AY 2 2 N D O F O C T O B E R
17:00 – 18:30
“The Economic Effects of the Energy Efficiency at Offices, Retail and Shopping Centers.
Value Strategies for the Sustainability of the Sector”
MODERATOR:
SPEAKERS
María Callis
Director
Retail Design Institute
Barcelona
Marc Nogués
Responsible of
Terciary Prescription
Terciario
SIMON
Barcelona
“Retail Design Strategies”
Lola Ripollés
Vice President
Retail Design Institute
Madrid
Senén Ferreiro
CEO
Valora Consultores
A Coruña
Elías Gómez
Facilities Engineer
BBVA
Barcelona
“Retail Design Strategies”
“Sustainability as expansion and
marketing in stores and shopping
centers”
“Corporate Spaces”
“Return and solutions in multistores”
18:30
“Coffee Break”
36
T H U R S D AY 2 2 N D O F O C T O B E R
19:00 – 20:00
“Innovation & Integration. Technical Aspects and Sustainability Key Points in Retail and
Shopping Centers”
MODERATOR
SPEAKERS
Guillermo Montis
International Facility
Manager
Neinver
Madrid
Guillermo
Sánchez
Technical
Specification
ManagerProject Manager
Sustainability EBE
Iberia
BASF
Madrid
“Performance and Operating of
Shopping Centers”
Alejandro Martín
Maintenance Responsible
Oxylane Decathlon
Madrid
“Decathlon Up for Efficiency”
Miquel Àngel Julià
Architect and Director of
Design
Nuklee
Barcelona
“Retail and Interior Design”
Carlos de la Poza
Responsible of Shopping
Centers
CBRE
Madrid
20:00
Closing Session
37
“The look of Property”
F R I D AY, 2 3 R D O F O C T O B E R 2 0 1 5
10:00 – 11:30
“Boosting the Economic Growth of the Offices’ Sector through Energy Efficiency
Solutions”
MODERATOR
SPEAKERS
Antonio Gil
Associate Director
Cuatrecasas
Barcelona
Albert Grau
Director of
Operations
Envolvalia by
Rockwool
Barcelona
“Challenges and opportunities for
sustainable growth of the offices’
sector”
Albert Alcober
Business Manager
Barcelona
Enrique León
Architect
Barcelona
11:30
“Coffee Break”
38
“Sustainability Offices”
“Security and Sustainabilty in
Offices”
F R I D AY, 2 3 R D O F O C T O B E R 2 0 1 5
12:00 – 13:00
“The Owners and the Developers points of view. A new model towards sustainability”
MODERATOR
SPEAKERS
Agustí Pujol
Architect President
Chamber of Urban Property
of Tarragona
Tarragona
Alejandro
Pociña
President & CEO
Steelcase
Madrid
“Efficiency in real estate property”
Jesús Vicente
Heritage,Offices and
Participated Companies
Metrovacesa
Madrid
“Sustainability as an Investment”
Patricia Reverter
Director of Climate Change
and Sustainability
KPMG
Barcelona
“Effects and Benefits of Energy
Efficiency”
Sergio Lobo
Director of Engineering
Projects
Aguirre Newman
Barcelona
13:00
Closing session
39
“Offices and Energy Efficiency”
REFURBISHMENT AND EMERGY EFFICIENCY AT ZERO COST
S AT U R D AY, 2 4 R D O F O C T O B E R 2 0 1 5
11:30 – 13:30
“The Future Housing: Refurbishment with zero spills for the community, efficient blocks,
energy saving and benefits for the community”
Pich-Aguilera Arquitectos
Efficient Blocks. The first block of the Ensanche district of Barcelona
that considers a sustainable refurbishment with free of expenses for the
community”
Arriola &Fiol Arquitectes
Efficient Blocks. The first block of the Ensanche district of Barcelona
that considers a sustainable refurbishment with free of expenses for the
community”
La Casa por el Tejado
“Refurbishment of your buildings using the remounts”
Colegio de Administradores de
Fincas de Barcelona
“Governance and management for an integrated sustainable refurbishment”
Asociación Nacional de Tasadores,
Peritos y Mediadores
“The value of Refurbishment of a property”
Distrito IV, Vivienda y Movilidad
“The refurbisment at vulnerability areas are possible”.
Barcelona
Barcelona
Barcelona
Barcelona
Barcelona
Santa Coloma de Gramanet
13:30
“Clausura del acto”
40
SALUDA
“ Our activity must be focused
on the client”
Juan Velayos, CEO OF NEINOR HOMES
What are the key factors for a
“healthy” real-estate market in
Spain?
In our opinion, a “healthy” real-estate
sector has to be very professional. It
is clear to us that the future residential sector requires specialization,
professionalism, quality and especially, to carefully listen to the client.
From now on, our market should
be very accurate and give a faster response to demand needs. That
way, we will consolidate it again as a
source of progress, integration and
social development.
How is Neinor Homes dealing with
all these changes in the market?
In Neinor Homes we believe that it
is necessary to dramatically change
41
the relationship with the consumer,
by means of closeness, transparency why not, humbleness. For that
reason, we are working on a new
business concept and a new approach. We want to get closer to
FMCG sectors that have updated
their costumer’s service in terms of
quality, customization, energy efficiency, sustainability or after-sales
service.
INTERVIEW
How do you face the relationship
with the most demanding client
ever ?
Buying a home is one of the most
important decisions in someone`s life
on the personal and economic level.
For us, the client should be present
in the whole process of our activity.
To grasp his needs, we should start
listening to him. We believe that the
home must meet the buyer`s needs
and expectations. And only listening,
we can be right about details that
really matter. For that reason, in the
new developments it will be easier
for the buyer to customise his home,
choosing the finishes and colours of
the rooms, or the layout of the flat,
for example.
We are talking about a better communication and information exchange with every possible buyer?
How do we achieve that?
In Neinor Homes we believe in building relations of trust based on integrity and transparency. This involves,
on the one hand, keeping a high level
of information, during and after the
sales process. On the other hand, we
intend to comply with everything we
say, without surprises and always,
close to the client. On that basis, the
digital world is a perfect tool to be in
permanent contact with the buyers.
You have talked about sustainability, do you think it will be one of the
most relevant factors in the sector?
Yes, of course. Sustainability will be
one of our main features. For that
reason, we are really committed to
sustainable construction.
Our under way constructions will
be well isolated and lit up, with new
technologies, energy efficiency and
independent environmental accreditations. We will work this way and
also we will use the most recognised
accreditations in terms of sustainability. For example, BREEAM is the main
system of international sustainable
accreditation and we will use it to
accredit all our properties. Moreover,
we have joined their Advisory Board,
with some representative companies
of the sector to contribute to improve sustainability in the construction in Spain.
42
COASTAL LAW AND THE ASSESSMENT OF
THE EXTENSION OF CONCESSIONS
40% of the Spanish coast is already developed or it is taken up by land for development. We
have reached this situation due to the lack of any regulation to coordinate the legislation of the
maritime-terrestrial public domain and soil protection. The new Coastal Law regulates within
this framework and provides a greater legal certainty to the hotel industry, as it defines more
precisely the rules of the game and it renews the administrative concessions granted by the
previous regulation up to 75 years.
The Spanish coast has a length of around
7,880 Km., of which 24% is made up of
beaches. This strip of land attracts much
interest due to the high amount of economic and recreational activities and, in
this area the demographic pressure is
four times the national average. Nowadays, 35% of the population lives in the
coast, contrasting with the levels registered at the beginning of the century, with
only 12% of inhabitants.
Currently, around 40% of the Spanish
coast is developed or taken up by land
for development. We are facing this situation because until now there was not
any regulation to coordinate the legislation of the maritime-terrestrial public domain and soil protection. There was no
consideration of the land-sea interaction
or the need to set out measures in order
to guarantee the conciliation between
environmental protection and public and
private interests.
Within this framework, a new regulation
of the coastal land has been introduced,
known as the Coastal Law, which res-
ponds to the Royal Decree 876/2014, of
10 October, approving the General Regulation on coasts.
A Greater legal certainty
The new coastal law regulates the rational use of public goods and guarantees
the public use of the sea, shore and the
rest of goods in it. One of its priorities is
to provide a greater legal certainty and
for that purpose, it defines more precisely, the elements that belong to the maritime-terrestrial public domain (DPMT) and
its differentiation from the private domain through the figure of demarcation.
Another aspect of the new regulation to
be noted is that it seeks more transparency regarding information about land
and/or buildings, so public goods should
be registered in the Property Registry
and Cadastre.
Another aspect of the new regulation
that is of interest to the hotel industry
is the possibility to transfer the concessions, as long as they comply with the
43
conditions set when granted. Additionally, it allows an extension of the concession period up to 75 years for the permits
granted under the previous regulation
and it provides a more precise definition
of the rules regarding the estimation of
the concession fee.
Conditions to extend the
concessions of hotels
Specifically, the new coastal law solves
the legal uncertainty felt by the owners
of the administrative concessions granted under the previous legislation, and
that, according to the rule 1988, had to
be expired in 2018 without entitlement
to compensation. This situation raised a
great concern and uncertainty among
the hotel industry.
In general, concessions to hotels are extended up to 75 years. However, depending on the uses, the resolution under
which the extension is granted, might set
a shorter extension period and also consider several extensions within that time
limit.
The extension period begins from the
BMP 2015 EXHIBITORS NEWS
Diferentes zonas del DPMT y las zonas de servidumbre en el dominio privado
application date, regardless of the time
remaining for the concession to expire,
unless it is requested within six months
prior to expiration, in that case, the extension period begins from the expiry
date.
The requested extensions will be granted
as long as the ownership is not expired,
or the procedure of ownership expiry is
being processed. The extension of concessions or the setting-up of new ones,
will require an accreditation of sustainability of the activity to develop.
In order to extend the concessions, there should be investments to prolong the
useful life of buildings, therefore remodelling will usually be a key factor. Any works will require to submit a basic project
which complies with the general, specific, technical regulations approved by the
competent authority.
Additionally, they should respect the environment and be aware of the influence
of a potential shoreline retreat and include measures to adapt to climate change.
For this reason, it is necessary to submit
a financial-economical study that will
comprise the estimated income, the fees
to be paid by the public, and if available,
the breaking up of its constitutive factors
for future revisions
The study should also comprise a statement of costs, including the costs of projects and works and the taxes and fees
to cover, as well as the costs of maintenance, energy consumptions, staff and
any other costs involved in the use of the
property. And finally, it should include an
estimation of the net profitability before
taxes.
Concession fee payment
The extension of concessions are subject to the payment of the concession
fee, which is estimated according to the
occupation or utilisation of the maritime-terrestrial public domain. Therefore,
the occupied good will be allocated the
highest of the following values: the cadastral value, the value verified by the
Administration regarding any fees, the
price and remuneration or the acquisition
value registered by taxpayers applied to
land adjacent to right of the way areas
with a similar development. If a similar
utilisation could not be found, we will use
the average of the values used to estimate concession fees in the municipality.
The resulting amount will be increased
by the estimated average amount of annual net profits, before taxes, that will be
predictably made by the utilisation of the
public domain. For that purpose, predictable economic studies are required. In
case of works or installations, their material value will be added.
The concession fee depends on the characteristics of the occupied good. Firstly,
we have to see if the occupied surface
has buildings or facilities, and if it does,
their potential to make profits.
44
Usually, only a small part of the hotel
industry occupies public domain, and
in those areas we only find secondary
constructions or facilities, as gardens,
swimming-pools, sports facilities as they
are not allowed to take up the right of
way areas with buildings, therefore, there are no constructions on public domain.
In case of properties on public domain,
it should be considered the value of the
surface of occupied land and the cost of
work execution strictly that built up on
public domain. Also, it should be analysed in detail the income allocation of
the part of the property located on public domain. For that purpose, benefits
should be allocated proportionally to
the amount of the investments made in
different areas, as long as the constructions hold profitable business units.
On the other hand, the regulation also
requires to include accounting information in order to grant the extension of
concessions. The required accreditation
of sustainability of the works and facilities needs an economic development
to justify it. For all this, decisions about
the amount of investments to make,
their schedule and funding, are aspects
to consider as they affect the payment
of the concession fee. We should not
forget that we are dealing with land or
facilities at the seafront, whose real-estate assets are the highest in the area and
their wrong estimation leads to possible
excesses of the concession fee payment.
This will penalize the economic activity
throughout the concession period.
Therefore, the analysis of the future investments is of great interest so that the
concession fee does not jeopardize the
profitability of the hotel industry.
Javier Sanz
Technical area
ST Property Valuation Society
La balconada de Sitges development
BUILDINGCENTER SHOWCASES
NEW DEVELOPMENTS AND
EXCLUSIVE OFFERS FOR
PROPERTIES IN CATALONIA AND
THE BALEARIC ISLANDS
BUILDINGCENTER IS A COMPANY
100% OWNED BY CAIXABANK
THAT MANAGES ALL KINDS
OF REAL ESTATE ASSETS:
RESIDENTIAL, INDUSTRIAL,
HOTELS AND LAND. THE
COMPANY OPERATES BOTH IN
THE RETAIL AND INVESTMENT
MARKETS.
BuildingCenter is a company 100%
owned by CaixaBank that manages all
kinds of real estate assets: residential,
industrial, hotels and land. The
company operates both in the retail
and investment markets.BuildingCenter
has 175 new building developments
currently underway throughout Spain,
constructing 5,300 quality homes
situated in prime locations and of
highly attractive modern design.
An upscale 101-unit development,
featuring 2 to 4 bedroom homes
with terraces. Located in one of
the newest and most exclusive
residential areas of Sant Cugat.
Avinguda Cataluña
(C/ Avda. Catalunya, 55 - Tarragona):
48-unit development of 3 and 4 bedroom homes with terraces, located
on one of the city’s main arteries.
Excellent communications and very
Full information on the entire range
of properties will be provided at the
BuildingCenter stand at Barcelona
Meeting Point, with premarket off
plan sales available for developments
located in Catalonia. These include:
close to a shopping district.
The homes in these developments
come with fully furnished and equipped kitchens, common areas with
swimming pools and green zones, car
parks and storage rooms.
The will also be offers exclusive to
Barcelona Meeting Point available at
the BuildingCenter stand for properties
located in Catalonia and the Balearic
Islands.
Sant Cugat
Avinguda Cataluña Tarragona development
La balconada de Sitges
(Avda. Sofía, 44. Sitges):
A 42-unit upscale development with
no adjacent buildings, featuring 3 and 4
bedroom homes. Located in the north
of Sitges, just five minutes from the
beach and city centre.Go Green
Sant Cugat
(C/Josep de Peray, 24 - Sant Cugat del
Vallès):
Promoción Go Green Sant Cugat
45
Promoción en Sitges
A YEAR’S WORTH OF FREE
MORTGAGE PAYMENTS AND
BUSINESS PREMISES IN EXCELLENT
CONDITIONS ARE SOME OF
SERVIHABITAT’S SPECIAL OFFERS AT
BMP
Servihabitat, the servicer of
reference for the real estate sector,
will be present at the 19th edition
of the Barcelona Meeting Point
(BMP) with a variety of residential
and non-residential products that
are available for sale or rental.
major discounts on a wide array
of products with “last chance”
conditions. Each home included in
the campaign has a value proposal
with different benefits that can be
viewed by visiting the Servihabitat
website.
This year, Servihabitat’s stand
(B233) will once again offer
visitors incredible campaigns and
commercial offers with attractive
value proposals that address the
constantly changing market.
SAVE MONEY WHILE OPENING A
NEW BUSINESS OR IMPROVING
AN EXISTING ONE
A YEAR’S WORTH OF FREE
MORTGAGE PAYMENTS AND
MAJOR DISCOUNTS ON
RESIDENTIAL PRODUCTS
The “Unbeatable advantages for
irresistible flats” campaign, aimed
at buyers interested in buying a
home with the best conditions,
consolidates the Company’s
focus on making housing more
affordable and its commitment
to excellent combinations of
advantages: 1 year’s worth of
free mortgage payments, the
possibility of proposing a price, and
Large four-bedroom duplexes in Baqueira, with
gorgeous views and located near the ski lift.
Business owners and entrepreneurs
who need new space can turn to
Servihabitat, which has more than
4,500 alternatives throughout
Spain. Between now and November
30th, warehouses, business
premises, and offices are available
with unbeatable conditions thanks
to “The perfect space for your
business” campaign, which offers
discounts of up to 25%, and in a
wide selection of products, the
possibility of proposing the sale
price or 4 months’ default in the
rental.
Servihabitat will also take advantage
of the real estate fair to present a
wide range of second homes for
House with a garden, swimming pool, and sea
views in Teià, 20 minutes from Barcelona.
46
Campaign with discounts of up to 25%
on purchases, the possibility of proposing
the sale price, or 4 months’ default on the
rental of warehouses, business premises,
and offices.
domestic and foreign customers,
as well as an attractive array of
products for investing.
Servihabitat is one of the major
players in Spain’s real estate and
financial sector, and it manages a
portfolio worth nearly €60 billion
that includes financial and real
estate assets. With 25 years of
experience and a network of 8,000
points of sale, of which more than
2,000 are associated estate agents,
the Company also has the leading
website in the real estate servicing
sector.
Luxury home rentals in downtown Barcelona.
NOTICIAS EXPOSITORES BMP 2015
LA MARINA DEL PRAT
VERMELL,
A NEW AND MODERN
NEIGHBOURHOOD IN BARCELONA
Barcelona is an evolving city.
As evidence of this, we have La
Marina del Prat Vermell, a recent
and modern neighbourhood for
new generations of Barcelona’s
inhabitants. It used to be part of the
Zona Franca, in the Sants-Montjuïc
district.
La Marina is an alluring central zone
for its strategic location, just in the
metropolitan area of Barcelona:
excellent connectivity and close to
infrastructures such as ZF Industrial
Estate, the port, Fira de Barcelona
and Montjuïc’s green lung. Next year
the new L9 subway will connect this
neighborhood with the airport and
the ring roads.
La Marina is marked by its specific
energy distribution, a heating and
cooling system network, and an
environmentally friendly policy about
mobility and waste processing.
El Consorci de la Zona Franca
de Barcelona provides 160,000
m2 in La Marina’s area, mainly
for residential use. At present, it
is constructing a social housing
building (9,800 m2). Works
47
began last June and they will last
approximately 18 months.
This building is six storeys high,
with 68 housing units, commercial
premises on the ground floor and
storage rooms next to the parking
area, on the basement.
The Marina is an unbeatable
opportunity for building and real
estate companies. It is a great
project with the backing of El
Consorci de la Zona Franca de
Barcelona, a long established and
expert institution.
ALTAMIRA, MORE THAN 72,000 PROPERTIES
WITH A STRONG PRESENCE IN CATALONIA
ALTAMIRA (www.altamirainmuebles.
com) has become one of the first
agents of real-estate and financial
assets in Spain, managing a total
of assets valued in 55,000 million
Euros, which means a growth of
MOLI NOU RESIDENTIAL PROPERTY
(SANT BOI DEL LLOBREGAT)
108% in relation to January 2014.
Its wide real-estate offer comes from
different clients, as Santander bank
and Sareb. This comprises an offer of
more than 72,000 properties located
in the whole national territory, but
with a stronger presence in the
provinces of Barcelona, Madrid
and in the main cities of the
Mediterranean coast, such as Murcia,
Valencia, Tarragona, Alicante and the
Balearic Islands.
The offer to be shown in Barcelona Meeting Point includes several new
construction developments, the most important of which are the following:
PROVINCE OF BARCELONA
BLAU CEL RESIDENTIAL PROPERTY (TERRASSA) from 65,000€
NOU SANT JORDI RESIDENTIAL PROPERTY (VILANOVA I LA GELTRÚ) from 117,000€
GREEN PARK RESIDENTIAL PROPERTY (SANT CUGAT DEL VALLÉS) from 252,000€
CAN TRINXET (L`HOSPITALET) from 166,000€
MOLI NOU RESIDENTIAL PROPERTY (SANT BOI DEL LLOBREGAT) from 152,800€
PROVINCE OF GIRONA
MAS MAROT RESIDENTIAL COMPLEX (BLANES) from 109,000€
PROVINCE OF LLEIDA
CAMÍ DE PICOS RESIDENTIAL COMPLEX (LLEIDA) from 86,700€
PROVINCE OF TARRAGONA
EL MOLÍ DE CALAFELL RESIDENTIAL COMPLEX (CALAFELL) from 94,000€ SALOU
RESIDENTIAL COMPLEX (SALOU) from 129,500€
CAN TRINXET (L`HOSPITALET)
GREEN PARK
RESIDENTIAL
PROPERTY
(SANT CUGAT
DEL VALLÉS)
BLAU CEL
RESIDENTIAL
PROPERTY
(TERRASSA)
NOU SANT JORDI
RESIDENTIAL
PROPERTY
(VILANOVA I LA
GELTRÚ)
48
IBERDROLA
INMOBILIARIA
,
LEADER IN SUSTAINABLE
CONSTRUCTION, AWARDED THE
BREEAM® CERTIFICATE FOR ITS PORTA
FIRAL AUDITORI BUILDING
The International WSB14 (World
Sustainable Building) Congress, was
the setting chosen to award the
BREEAM® sustainability certificate
to Porta Firal Auditori, the first of
four office buildings developed by
IBERDROLA Inmobiliaria under the
Porta Firal brand.
Through a methodology
specifically designed to analyse
new-construction administrative
buildings, including the design
process as well as construction and
implementation, Porta Firal Auditori
has obtained a final rating of Very
Good in recognition of its measures
adopted in favour of energy
efficiency and the environment.
In fact, the tower—developed by
IBERDROLA Inmobiliaria—achieved
a final energy consumption of
31.2 kWh/(m2 year), 70% less
than any other reference building
(100.5 kWh/m2 year). Additionally,
emissions levels were reduced to
16.1 kg of CO2/(m2 year), almost
PORTA FIRAL
AUDITORI HAS
OBTAINED A
FINAL RATING OF
VERY GOOD IN
RECOGNITION
OF ITS MEASURES
ADOPTED
IN FAVOUR
OF ENERGY
EFFICIENCY
AND THE
ENVIRONMENT
adaptation of the optical-thermal parameters
used for window glass depending on their
NE-NW-SE-SW solar orientation; waste
management, including an automatic compactor
for paper and cardboard; installation of charging
locations for electric vehicles; use of electronic
taps in all water-use locations and the use of
high-efficiency equipment, such as LED lighting.
75% less than a standard building
(64 kg of CO2/(m2 year), making it
‘Class A’ in agreement
with Spanish Royal
Decree 235/2013.
Amongst the measures
implemented in Porta
Firal Auditori, of note
is: the installation of a
District Heat & Cooling
system, which utilises
the most efficient
and sustainable
technologies—free of
greenhouse gases—for
cooling and heating;
49
THE PROPERTY MARKET
COMES BACK
S T R O N G E R
AND
S M A RT ER
Seven years after Spain’s property
crisis, various indicators now
suggest, for the first time, that the
sector may truly be recovering.
Apartment prices, for example,
rose by 4.2% in the second quarter
of the year, according to recent
reports by Spain’s National Statistics
Institute (INE), and the number of
permits granted for new residential
developments rose by 28.2% year
on year. These are not just isolated
figures; they appear to be the result
of positive financial conditions
in Spain, thanks to policies
implemented by various international
bodies to underpin the market
recovery, including the widespread
interest rate cuts enacted by the
European Central Bank (ECB).
Particularly over the last two years,
there has been a clear change
of trend in both the format and
the volume of the real estate
transactions taking place in the
Spanish market. It seems that the
trend that drove the market to
record highs in 2014 is consolidating
in 2015, mainly thanks to the
appearance of SOCIMIs (REITs)
on the investment scene and the
reactivation of the rental segment,
which traditionally has taken a back
seat in the Spanish market. The
arrival of various international funds
looking at prime buildings as well as
residential property and even land
in some cases, is further evidence
that now is the time to invest in the
Spanish real estate sector.
There have been warnings of a
potential repeat of Spain’s welldocumented “property bubble”,
but lower structural demand and
new banking sector regulations will
moderate the number of mortgages
granted compared with previous
economic cycles.
With this backdrop, it is likely that
the property investment sector will
continue to consolidate through the
concentration processes underway
among some of the SOCIMIs
currently present in the market. The
residential sector will grow as long
as the demand maintains the current
growth and the excess stock outside
of Barcelona, Madrid and other highdemand regional capitals is absorbed.
50
Demographics are not on the sector’s
side, but now that prices have virtually
bottomed out and given current
interest rates, home ownership is an
attractive option for both owneroccupancy and investment.
There is no question that the
residential rental market will
continue to grow as it offers access
to housing for people who cannot
secure financing or who prefer the
flexibility of renting in an increasingly
globalised environement. Affordable
rental housing, both provided by the
state and stemming from mortgage
restructurings, is giving rise to
specialist management firms. Going
forward, rental housing development
could become an attractive option,
provided the cost of land is right.
The current landscape certainly
offers a wealth of opportunities
which will require talent, effort and
specialist knowledge to harness.
Let’s hope that the real estate
sector that emerges from this new
reality will stand up as a referent.
At Anticipa Real Estate, we hope to
contribute to that challenge.
SAVILLS PRESENTS
ITS NEW TEAM IN
BARCELONA AT
BMP
International real estate advisor Savills will
be presenting its new Barcelona team at
this year’s BMP. The new office is based
in the main business and commercial
area of the city an is in line with Savills’
expansion strategy; integrating local
knowledge within its global network.
The team is headed up by Arturo
Díaz, who has more than 25 years of
experience in the Catalonian market..
Diaz will be responsible for driving the
growth of the business in Barcelona.
He comments: “It is essential for us to
deliver a consistently excellent service
throughout our international network.
The combination of our local market
expertise and the strength of the global
brand will enable us to expand our
business in one of Europe’s most dynamic
cities”.
Savills has been established in Spain for
Arturo Díaz, Savills Corporate Director and CEO Barcelona, with Rafael Merry del Val and José
Navarro, President and Managing Director of Savills Spain
more than 25 years with an excellent
reputation, especially well known within
capital markets and valuations. The new
team in Barcelona offers investment
advisement and services including
valuations and project management,
under Joan Gutés, property management
and office agency, lead by Marie Laure
Fenet.
Rafael Merry del Val, Head of Country
at Savills Spain comments: “We have
been a keen observer of the Barcelona
market place for several years and now,
as a result both of the evolution of
commercial market and the continuous
requests from both domestic and
international clients, we have decided
to bolster our presence in Spain. We
anticipate, subject to the evolution of
markets, expanding either organically or
through acquisitions, in order to position
Savills as the firm of choice in the local
market”.
REAL ESTATE CONSULTANCY AT
THE HIGHEST LEVEL
All the macro-economic indicators
show that we are moving into a new
period, a new cycle for the property
market, in which international
investors are setting their sights
on Spain as one of the most
attractive investment destinations in
Europe. The creation of specialised
investment vehicles, such as SOCIMIs
(Spanish REITs), are also helping to
channel foreign investment.
This poses a series of challenges for
players in the sector, who have to be
cautious when making decisions and
be supported by professionals who
know and understand the evolution
and peculiarities of the market and
who are able to provide value-added
consultancy services.
This is the role that property
consultant JLL has always played.
The firm’s focus is firmly set on
being by the client’s side to provide
value across the full spectrum of
property market activities, thanks to
its vast knowledge of the industry
and its global reach. This position has
allowed JLL to advise on some of the
most significant property transactions
and projects in Barcelona in recent
years, such as:
• t he sale of two portfolios owned
by the Government of Catalonia to
Axa and Zurich respectively
• t he renting of Booking, EBay or
King Games’ new headquarters in
Barcelona
• t he sale of three logistics
warehouses located in La Granada
51
del Penedès, totaling 61,000 m² or
the acquisition by Logisfashion of
a warehouse of almost 13,000 m²
in Girona
• the first profitable sales
transaction of student residences
in Spain, namely Melon District
(Barcelona)
JLL has been present in Barcelona
for almost 30 years, which allows
the company to have a 360°
vision of the local market. The
city has become a major focal
point, attracting the interest of
both domestic and international
investors, thanks to factors such as
the diversification of its economy,
its solid business community,
first-class infrastructure, the city’s
importance as a logistics hub and its
commitment to technology.
OI REAL ESTATE
YOUR TRUSTWORTHY REALESTATE AGENCY
Oi Real Estate was founded in 2008 with the aim to become a reference
real-estate company in Barcelona. The company has one of the best property
portfolio not only in the city but also in its operational area.
It is known that Spain is the favourite destination for the European investors.
A demanding client that looks for highly exclusive properties. To satisfy this
demand,
Oi Real Estate will present its catalogue of apartments, villas and attics in the
best locations of Barcelona and the Mediterranean coast.
The wide experience of the sales team and the superior quality of the
residential market of Barcelona allows them to offer what the most demanding
client needs.
First-rate projects of real-estate investment with the commitment to offer
assets with assured profitability, such as plans for hotel industry, new
construction building designs or projects for building-up business centres.
Exclusive homes in Barcelona. Modernism in el Eixample, elegance in SarriàSant Gervasi, history in Ciutat Vella or avant-garde architecture in Diagonal
Mar.
You can have personal advising about these properties in our two offices in
the city (Aragó street, 307 and Ganduxer street, 44).
From the north of Barcelona, Oi Real Estate brings you the best residential
catalogue at the seashore of Maresme and Costa Brava. The sea paradise of
Girona.
Right in the middle of the Mediterranean sea you can find the authenticity
of the Balearic Islands. A mosaic made up of the prestige of Mallorca, the
quietness of Menorca, the genuine Ibiza and the hidden island of Formentera.
Oi Real Estate has properties in the best areas of Barcelona city, the
Mediterranean coast and the Balearic
archipelago.
As a company specialized in mediation, Oi
Real Estate also wants to commit to future
real-estate projects. To take part in them,
the company wants to contact owners
interested in a business development plan.
As agents, it represents investment funds,
family offices and insurance companies
interested in hotel management, property
for sale and land acquisition.
First homes, holiday homes and projects of
business investment with the guarantee of
dealing with a leading company in the realestate sector.
52
IT HAS BEEN DEFINED AS “THE REAL ESTATE DEAL”
OF THE YEAR IN SPAIN
CBRE ADVISES MERLIN
PROPERTIES ON THE PURCHASE
OF TESTA, SACYR’S REAL
ESTATE ARM
CBRE, the leading real estate consultancy and service provider
in the world, has advised Merlin Properties on the purchase of
Testa, Sacyr’s real estate arm, for €1,793 million.
The deal was headed up by the company’s Corporate Finance area, and is an example of the specialist and full-service
advisory services the sector requires, in this new stage of
recovery.
“Without a doubt the Merlin Properties deal is the start of
a new era of corporate shifts in the sector. A new scenario
in which clients require evermore all-encompassing advisory
services, provided by one company that combines the best
in-depth knowledge of the real estate sector and capital markets” stated Adolfo Ramírez-Escudero, Executive Managing
Director CBRE Spain.
FOTOCASA, PIONEER IN
THE DEVELOPMENT OF
‘SMART’ APPLICATIONS
FOR THE REAL-ESTATE
SECTOR
In hard times for the real-estate sector,
as those experienced in recent years,
Fotocasa has supported professionals
to have the highest visibility for their
products and also individuals to find
the home they are looking for.
The real-estate website Fotocasa
constantly works to improve its
products and services in order to give
the highest value to its clients.
In this regard, in Barcelona Meeting
Poing, Fotocasa will present Next
Visit, its new mobile application for
real-estate agents.
Next Visit is the first ‘smart’ tool for
real-estate agents, aimed at making
At CBRE, we build on advantage. Our commercial property consultants combine the market-making of management consultants with
the accountability of professional advisors. We
work with occupiers, investors and developers
of office, industrial and logistic, retail and hotel
property.
We provide strategic advice and execution for
property investment, sales and leasing; tenant
representation, corporate services; facilities,
property and project management; appraisal
and valuation; development services; energy
and sustainability services, and research and
consulting.
their daily
work easier,
for example
to manage
visits to the
property and
facilitate the
purchase and
sale / rental
procedures.
All these tasks
are available
in one
application. This application is
innovative because it covers tasks that
up to now had to be done by the real
agent at the office and it also keeps
all the information that professionals
usually carry daily, so they can get
rid of folders and unnecessary heavy
material.
Moreover, Next Visit reduces the
search time of the characteristics
of each property, as it offers all
the information that the clients
want to know about the home, as
53
well as the existing services in the
neighbourhood.
The app includes the signature of
digital visit sheets from the mobile
application, as well as a direct line
with the owner.
Considering that more than 50% of
Fotocasa traffic comes from mobile
devices, Fotocasa works to improve
search processes to offer its users a
multi-device experience, that allows
them to look for a home anytime and
anywhere.
Therefore, in the mobile applications
of Fotocasa for iOS and Android we
can find functions such as “ search
by radar” and “search by map”, that
allow to consult in real time, all the
available offers in the website within a
2 kilometres distance. Fotocasa has its
apps syncronized with smart phones.
So everyone who has a smartwatch
Android Wear or an Apple Watch can
receive the news feed of their home
search in their smartwhach.
ANIDA WILL PRESENT A WIDE REAL-ESTATE OFFER AT
Barcelona Meeting Point is the
setting chosen by Anida, the realestate unit of BBVA group, to
present a wide offer of properties
that the entity has in Cataluña and
the rest of Spain. As the real-estate
market has become steady and realestate investments seem to recover,
the International Fair of Barcelona
becomes the perfect showcase of
developments and offers for those
who are looking for a first-home or a
holiday home.
In its sixth edition, Anida will present
among other prominent properties
in Barcelona and the Catalonian
coast, homes in the building of
Portal del Ángel street in Barcelona,
which stand out for the excellent
quality of their finishes and for their
emblematic façade in the centre of
Barcelona.
The real-estate offer that Anida will
take to Barcelona Meeting Point 2015
will have discounts. People interested
in seeing the available assets
throughout Spain can visit Anida`s
website, www.bbvavivienda.com (also
available for mobile APPs) or calling
902 57 57 00.
ALISEDA INMOBILIARIA
WILL EXHIBIT ITS PROPERTY OFFERS AT BMP
Aliseda Inmobiliaria, born on January
2014 with the aim of managing the
real estate business of Popular, (and
nowadays also owned 51% by Värde
Partners and Kennedy Wilson), will
present in this Barcelona Meeting Point
edition its residential and tertiary offers
in Catalonia.
With over 28,000 assets in the market
throughout Spain and the Balearic and
Canary Islands, the total portfolio of
Catalonia, contemplating residential
(1st or 2nd home) and tertiary assets
(offices, warehouses and premises),
Barcelona is where is concentrated the
largest number of assets, both new and
second-hand (40% approx. of the total
available). The Catalan capital is followed
in descending order by Tarragona, with
37%, 16% Girona, Lleida and the rest of
the portfolio.
Among all these assets Aliseda has
outstanding promos in areas like
Sabadell “Castellarnau Residencial”, a
residential area with swimming pool,
playground, and 2, 3 or 4 bedroom
apartments with large balconies,
penthouses, duplex or first floors
with patio with good connections to
downtown. One or two parking spaces
included in the price from only €
178,268.
54
Anida, a real-estate company
owned 100% by BBVA, manages
rented or owned properties, firsthomes, holiday homes, commercial
premises, hotels, offices, land and
other singular assets.
AAA – LE SAVOIR FAIRE
AAA - Aubert Aubert Associés
– participates for the second
consecutive year in Barcelona
Meeting Point, to offer consumers
once again high-standard housing.
AAA has achieved through
several years a Savoir Faire in
asset management, property
developments and building
rehabilitation in Paris, always with a
hallmark of quality, good taste and
attention to detail.
On this occasion, AAA attends the
fair with 3 excellent developments
in the best locations of the most
popular neighbourhoods in
Barcelona : El Gótico and el Born.
ELIX has over 10 years’
experience in acquiring
properties and sites in Barcelona
and Madrid for renovation/
construction in order to offer
charming homes that combine
original features with current
design and the quality of the
latest materials.
ELIX has two lines:
On the one hand, the comprehensive
rehabilitation of 2 buildings from the
XIX century with unique elegance and
personality. The first one in Correu Vell
nº7, facing a charming square close to
Port Vell and with beautiful views of
the wall, and the second one, in Basses
de Sant Pere 9, very close to the Arc of
Triumph and Santa Caterina market.
On the other hand , AAA sells new
construction homes in a former
industrial building in Anselm Clavé
street 2, a few metres from Ramblas
and Colón, which respond to a very
modern and innovative concept of
homes, with high-quality finishes and
parking spaces.
The homes cover different surfaces
and layouts, but they have something
in common: they have been designed
by the best architects and interior
designers of Barcelona, and they have
All this with the support of the main
bank entities and under the supervision
of AAA, that puts into its projects the
effort and passion of a craftsman.
The AAA stand is a must for the
most demanding clients. CHARMING HOMES IN PRIME
LOCATIONS IN BARCELONA
AND MADRID
ELIX CHARMING HOMES
IN VILLARROEL, 90
ELIX residential developments:
Fully renovated residential
developments designed with
sensitivity and respect for the
restoration of original features,
such as Catalan vaulted ceilings,
characteristic cement tiles or
exposed brick walls.
ELIX NEXT residential
developments: New
been developed by the most reliable
and renowned construction companies.
construction residential
developments that combine
top interior design with the
advantages of a new building
-- offering charming homes
featuring the most up-todate materials such as LED
lighting and high-end domestic
appliances, as well parking within
the building.
ELIX is currently working on
marketing four Barcelona
developments (C/ Rosés, 32; C/
Mateu, 5; C/Encarnació, 108; C/
Compte d’Urgell, 131) and on the
recovery of another 7 buildings
within Barcelona.
ELIX CHARMING HOMES
IN ARGENTONA, 6
55
To date, Barcelona and Madrid
have over 30 ELIX buildings.
DELOITTE FINANCIAL
ADVISORY REAL ESTATE, THE
LEADING ADVISOR IN THE
REAL ESTATE SECTOR
Deloitte is the leading professional
services firm in Spain, particularly
in real estate through specialised
services in the sector such as
transaction advisory (advisory
and integral due diligence), debt
advisory, consulting, market
research and real estate valuations.
Deloitte´s multidisciplinary team
is comprised of more than 60
dedicated professionals with
experience in real estate, financial
and legal sectors. In recent years
the firm has advised in Buyside and Sell-side processes to
Socimis, Private Equity real estate
consultants, financial businesses,
and real estate funds and
developers.
Deloitte´s success in Financial
Advisory Real Estate lies within its
transaction advisory. The services
extend from the identification of a
transaction to the provision of all
services, leading to optimal results
and minimising all associated risks.
Deloitte has in-depth market
knowledge, the ability to analyse
the added value of real estate
strategies and portfolios, as well
as associated risks (in real estate,
technical, financial and legal),
and extensive expertise in the
negotiation process (both buying
and selling aspects). Deloitte is
considered a unique market advisor
due to its multidisciplinary qualities
and integral vision.
56
Deloitte does not only provide
services during the transaction,
but also supports investors
throughout the investment process,
carrying out follow-up services
(Project Monitoring) and designing
strategies to create value and
future divestment, with the aim of
maximising their return.
In recent years, Deloitte has held
a leading position in retail sectors
(shopping centres), offices, service
advisory and in corporate and
financial operations, for both the
real estate sector and for NPL client
portfolios.
QUALITY AND SERVICE,
TRADEMARK OF
LA LLAVE DE ORO
Founded in 1945, LA LLAVE DE ORO
was a pioneer in the development
of an unknown activity in that
period in Spain: the development
and construction of homes. That
way, all the industrial and commercial
process was integrated, including
the purchase of the land, the
development, the construction and
the following customised sale.
LA LLAVE DE ORO builds and
develops residential developments
and office buildings, with a
philosophy based on quality, in the
broad sense of the word: from the
great location of its assets, to the
attention to the smallest details.
Its main goal is the client`s full
satisfaction, as well as their peace of
mind knowing that their future home
is in hands of the most prestigious
and reliable property developers in
the sector.
From its beginnings, LA LLAVE DE
ORO has collaborated with the
transformation, modernization and
expansion of the city of Barcelona.
Currently it sells 25 Developments
between Barcelona and the
Metropolitan Area, of which 10 are
located right in the city.
Due to its constant presence in
the market and a consolidated
entrepreneurial tradition, LA LLAVE
DE ORO has started 5 New Projects
this year.
A prestige consolidated year
after year by means of effort and
determination that gets the best
reward: Thousands of satisfied
clients.
LEADERS IN
MORTGAGES
Kutxabank arises in 2012 from the
integration process of the Basque
Savings Bank -BBK, Kutxa and
Vital-, the only three shareholders
of the Bank. Kutxabank borns
from a privileged position in terms
of solvency and a diversified
balance sheet. Our priorities are
our customers, since we base the
business model in a relationship
of closeness, trust and long term
relationship with private clients and
companies around us.
At the stand of Kutxabank we
provide the public with a financial
offer to buy any housing Barcelona
Meeting Point.
FIXED, VARIABLE AND
YOUNG MORTGAGE
One of the challenges of Kutxabank
for 2015 consists in improving financial
conditions for the purchase of housing,
faithful to its strategic commitment to
revive the mortgage market. In these
early months of 2015 Kutxabank it has
released two of the most competitive
mortgage loans across the market, it
can be contracted from Euribor + 1
in the case of variable rate, or from
2.50% TIN in the case of Fixed-rate
57
mortgage. More information https://
clientes.kutxabank.es/es/hipotecas/
Youngers under 35, who plan to buy a
home, the Financial Group has created
Kutxabank Korner space, a place
exclusively aimed at young people,
with a line of financial products and
services, specially created for them:
young account no fees, discounts for
card holders, unique gift for Birthdays
among other experiences. Kutxabank
Korner maintains an innovative
character, based on the possibilities
provided by new information
technologies.
GETSA BOOSTS THE DEVELOPMENT
OF THE BADALONA PORT WITH
235 HOUSING UNITS
GETSA comes to Barcelona Meeting
Point with a consolidated project for the
urban renewal of Badalona, revitalising
the Marina area.
In the Marina area, GETSA is currently
building Nova Badalona Port , a
residential development with 129 1 to
4 bedroom-homes, with high-quality
finishes and terraces. Additionally, it is
developing Residencial Unic Badalona
made up of 106 flats with 1 to 3
bedrooms with large terraces and views
of the sea and a common area with
swimming pool, children area and a
community room; keeping its bet on the
Marina area. These two developments
are one of the best residential projects
in the north of Barcelona. Located in a
privileged spot, close to a spectacular
CORP PRESENTS
IN BARCELONA
MEETING POINT
MORE THAN
500 NEWCONSTRUCTION
HOMES UNDER
DEVELOPMENT
marina of 70,000 m2 with green areas
and 10 minutes from the centre of
Barcelona, with great communications.
Furthermore, GETSA sells
developments of new construction
homes in Barcelona located in
neighbourhoods as appealing as Sants,
Eixample, Ciutat Vella, Sagrera, Sant
Andreu and Navas. In Vilanova i la
Geltru GETSA has a development of 62
homes of 2 and 3 bedrooms located in
the Sector Sant Jordi, with a beautiful
common area with swimming-pool, and
close to the best beaches of Garraf.
GETSA is a company with 40 years
of experience in the real-estate sector
whose aim is the client’s satisfaction by
means of clear and customer-oriented
in the neighbourhood of Sants (130
homes); in Saragossa street, in El Putxet
(6 homes); in Roger street, in Sants
(57 homes); in Sabadell (22 homes),
in the town of Abrera, only twenty
minutes from Barcelona (250 homes).
Simultaneously, Corp has other 350
homes under construction in the
province, of which 330 are already sold.
CORP is a company founded in
Barcelona in 2008 in the middle of a
severe crisis in the real-estate sector.
Its founders managed to create a new
business concept based on the excellent
value for money of their properties,
meeting that way, the market needs.
CORP Promotors, a real-estate
company devoted to construction,
development, design and home for sale,
will present in Barcelona Meeting Point
more than 500 homes that will be
offered for sale in the following months.
Diseño de las viviendas Residencial Unic
Badalona.
transactions. GETSA has a wide
experience and local knowledge in the
main Spanish cities.
The company bets on building bestquality sustainable homes, with modern
and functional designs that meet the
requirements of the current demand.
Moreover, CORP incorporates into
its urban buildings the most exclusive
facilities as common areas, swimmingpool, fitness or solarium.
The company introduces a value chain
that goes from land acquisition to
housing adaptation, optimising costs
and processes, leading an updated
concept of property development,
based on three foundations: a
customised design of all the newconstruction homes; an excellent
quality of the finishes and services
in every development; an extremely
efficient construction process regarding
due date and adapted to industrial
protocols.
The company boosted by Pedro Molina
and Pau Castro, has more than 100
professionals, whose leading figure is
Fernando Cirera, as the general director.
These developments, all newconstruction, are located in Can Batlló,
58
AMAT IMMOBILIARIS
EL VALOR DEL COMPROMISO Y LA INNOVACIÓN
En sus 67 años de historia, Amat. ha
destacado por muchas cosas pero,
si hay que remarcar algunas, éstas
serían:
El compromiso, entendido en
sentido amplio. Amat. ha estado
comprometida desde siempre con la
profesión, con el sector inmobiliario,
donde ha luchado para posicionarse
y para hacerlo más respetable.
Ha estado comprometida con sus
clientes para obtener la máxima
rentabilidad de sus inmuebles,
para conseguir que tengan el
mantenimiento necesario para
conservar su valor patrimonial
y para garantizar un completo
asesoramiento jurídico y fiscal.
La pasión por la innovación. Amat.
es una empresa innovadora en
diversos aspectos:
• Innovación en los procesos.
Actualmente, Amat. ha
conseguido, en su área
patrimonial, ser una empresa
sin papel. Los procesos de
periodicidad y asignación
han dado como resultado la
automatización total, lo que
comporta la supresión de
errores y la posibilidad de una
actualización inmediata, así como
que los clientes puedan conocer
el estado de su patrimonio en
todo momento vía online.
• Innovación en la comercialización.
La diversidad de los servicios
ofrecidos a los compradores, la
personalización y la constante
comunicación, la hacen una
empresa diferente, y aun más
cuando se ha puesto en marcha el
uso del Big Data para conseguir
aumentar las posibilidades de
comercialización.
• Innovación en marketing. En
un sector tan maduro como
el inmobiliario, no es fácil
diferenciarse en temas de
marketing. Amat. ha conseguido
un gran posicionamiento en los
mercados exteriores, que sus
inmuebles aparezcan en revistas
tan prestigiosas como el Wall
Street Journal, o que se haga
mención de nuestros estudios
de mercado en la revista Forbes,
así como que desde hace 5 años
asistan a ferias en Rusia y desde
hace 3 en China, donde están
presentes a través de la web
Barcelona Second Home.
THE REAL ESTATE AGENTS’ ASSOCIATION
THE BEST SERVICES FOR REAL ESTATE AGENTS
Eight years after the outbreak of
the crisis, the Real Estate Agents
Association (API) stands strong, being
the most important network of real
estate agents in Catalonia, and still
maintains a prominent presence
in BMP. It is true, API Col•legis i
Associació d’Agents Immobiliaris
seems to always move in search of
new projects and services that add
value to their members.
This mindset has led them to create in
the past year various services useful
for their members and with added
value for their members’ customers.
On the one hand, Segurapi, a service
that allows all API who are not
exclusive agents for a single insurance
company to sell insurances to their
customers and, secondly Creditapi,
which enables them to have a new
source of financing for customers
interested in buying a property.
The organization has also created a
network of commercial real estate
groups, APIALIA, which enables API
59
who work within the same area to
share transactions. With the creation
of APIALIA, the API group has the
opportunity to share their products
more intensively with those other API
with whom they share area and, thus,
they increase their options to sell the
products, which turns into a clear
benefit to the customer.
The institution offers, in addition, a
wide range of services. For example:
a real estate website, Api.cat, which
in 2014 exceeded the barrier of
150,000 monthly visits or a unique
online services’ platform, Apishop,
which in the past year has quadrupled
the volume of goods and services
purchased by users. Innovation and
technology work with the aim to
provide new business opportunities
to the API.
VERTIX REAL ESTATE GROUP
PROPERTIES IN PERMANENT
EVOLUTION
Founded in 1972, VERTIX Real
Estate Group is characterized by its
effectiveness in the development
of residential, commercial and
industrial projects in several
locations.
In 2015 VERTIX Real Estate Group
launched three new developments
in the city of Barcelona and in its
metropolitan area :
VIA LAIETANA 28 (www.
vialaietana28.com), MARINA 102
and CERDANYOLA residential
developments with a great location,
careful design and quality.
In 2016, the group plans start
different property developments
in the metropolitan area of
Barcelona, highlighting projects in
Lepanto street in Barcelona, Sitges ,
Viladecans y el Prat.
At present continues to consolidate
its commitment to the future in the
Eixample Sud Prat de Llobregat, a
new sector with foresight of 1,400
homes and 60,000m2 of green
areas and equipments.
Vía Célere, already present in Madrid,
Brazil, Poland and Bulgaria, will enter the
market in Barcelona. Vía Célere is taking
on three new projects, all of which
are being developed in the city centre.
Moreover, all three developments are in
keeping with the distinctive innovative
and sustainable characteristics
developed by Vía Célere elsewhere.
Célere Aragó 499, situated in the centre
of the Catalonian capital, represents a
new take on home design. It is located
on the major thoroughfare, Carrer
Aragó, in the L´Eixample district, near
to the Sagrada Familia. Given its unique
location, the future residents of Célere
Aragó 499 will have the chance to enjoy
the new Barcelona. All types of services
to cover their daily needs will be found
in one place, including supermarkets,
schools, health centres, etc. The
development has sixty-seven 2, 3 and 4
bedroom flats.
This year will be the first time that the
multi-national real estate company,
The Célere Magòria Residential has
1, 2, 3 and 4 bedroom flats as well as
ground floor flats with private patios
60
and 3 and 4 bedroom penthouses
with spacious terraces. Situated on the
Gran Vía de les Corts Catalanes in the
historical district of Sants- Montjuïc, it
is within very close proximity to public
transport services and access roads.
All the necessary services are readily
available - not to mention a huge
choice of shops! The development will
have an adult and children’s swimming
pool, a paddle tennis court, gym, socialgourmet room and cinema room.
Célere Diagonal Port Residential is a
new housing development containing
1 to 5 bedroom flats and penthouses
with terraces on the top floor. It looks
out onto the Barcelona coastline
and is only a few minutes from the
beach – what an ideal location! All
the necessary services are readily
available. This development stands at
the junction of the Fórum and Diagonal
Mar. It will contain a social-gourmet
room, gym, infinity pool on the roof, a
games room for kids, playground and
study room.
COLDWELL BANKER SPAIN PRESENTS
SOME OF THE BEST PROPERTIES
OF OUR COUNTRY AT BARCELONA
MEETING POINT
Coldwell Banker Spain & Andorra, a network in
a full expansion process in our country
Coldwell Banker Spain, the international
network leader in luxury real estate,
will attend the Barcelona Meeting
Point (Pavilion nº 8 / Stand nº B248)
through its affiliates Coldwell Banker
Prestige Barcelona, Coldwell Banker
Previews Berkeley Sant Cugat and
Coldwell Banker Gavá Mar. The agencies
In 1998 the company GD & A
BUSINESS BROKERS, SL (consultants
for buying and selling of companies)
is formed, subsequently creating
the company GD BROKERS
INMOBILIARIOS, SL (company
exclusively dedicated to the sale of
real estate business), in which team its
current President, Nina Gogvadze, joins
helping to close over the years many
important operations.
Between 1999 and 2004, more than
three hundred intermediary operations
are done, some very important in the
real estate environment.
In 2015 reaps the rewards of
perseverance and at the first signs
of recovery, incorporating wide his
Coldwell Banker is a leading Network in the luxury
real estate market with international presence
will present some of the best luxury
properties in Spain.
expects to end this year with a total of
20 members.
The American company has presence
in Spain since 2012, when François
Carriere and Josep Poch, who led for
15 years the real estate agency John
Taylor Spain, decided to acquire the
Spanish master franchise of the brand
with the commitment to offer the best
service in an increasingly globalized
market. Since 2013 Coldwell Banker
Spain is in a expansion phase that
has allowed the brand launching 10
affiliated agencies located in strategic
locations of the luxury market in
Spain, such as Barcelona and area of
influence, Costa Brava, Costa del Sol,
Balearic Islands, Alicante and Madrid.
The expansion plan of the company
Since its emergence in Spain, Coldwell
Banker has participated in the
intermediation of some of the most
important real estate transactions of our
country, such as the sale of the “Palacete
de Pedralbes”, which belonged to the
Infanta Cristina and Iñaki Urdangarín, or
different transactions with outstanding
athletes. The presence of the network
in more than 50 countries worldwide
allows Coldwell Banker to have access
to a wide range of international clients,
who in the recent years have almost
exclusively monopolized the luxury
properties market in our country, and
thus easing the encounter between
supply and demand.
New prespective CATALUNYA BUSINESS PARK
team back to Gerard Duelo (founder
of the group) as Vice President of
GD BROKERS INMOBILIARIOS, SL.,
Reducing its real estate activities in
Latin America to focus on sale of
business property.
The company is divided into three
areas: Domestic (sale of apartments,
houses and villas); Enterprise (sale
of buildings, Complexes and Great
61
Resorts, Palaces and unique buildings),
and the New Construction (Promotion
and Marketing new construction in
exclusive).
In BMP 2015 GD BROKERS
INMOBILIARIOS, SL presents
outstanding innovation as the exclusive
promotion and marketing of the new
business park CATALUNYA BUSINESS
PARK (23.000 m2).
THE BUYER’S AGENT: THE BEST WAY
TO BUY A PROPERTY IN BARCELONA
The buyer’s agents are professionals
that specialize in searching, evaluating
and negotiating the purchase of
property on behalf of the buyer. They
represent the buyer and work on
finding properties that fit the buyer’s
needs.
This service operates successfully
in Anglo-Saxon countries for many
years, however in Spain is a very novel
approach because it represents only
buyers, not sellers, like traditional real
estate agencies do.
Buyer’s Agent does not have a
portfolio of homes for sale and
therefore does not have any interest in
any property in particular, only offers
the product that best meets the needs
of the buyer.
The procedure is very simple, first
an initial meeting to get a thorough
understanding of the client´s desired
property, then the buyer’s agent search
for properties that match the client´s
requirements, viewing the best options
and preparing reports of the selected
properties, once the client has made his
selection the buyer’s agent will make
a second viewing of these properties
with the client, and will negotiate with
the owner of the selected properties
on behalf of the client during the
purchase process, give assistance with
financing, revision of the final contract
and witnessing the signing at the
notary’s office
that match the client´s requirements,
the relationship between them is
extremely professional. Buyer´s
agents do not charge them any fee
as they only get paid by the buyer,
which are always solvent people with
clear intention to buy and agencies
know it well, and for that reason their
willingness to collaborate with them is
total.
Buyer´s agent and the real estate
agencies work along very well, as
they collaborate to find the properties
In short, it’s a property finder service,
on-demand and customized to each
client.
AN INCREASINGLY GROWING
REAL-ESTATE MARKET
From its foundation, pisos.com was
determined to be an innovative realestate website focused on the client, and
offer him the greatest profitability. This
focus on results has meant a great effort
which has been paid off by a constant
growth. Close to their 6th anniversary,
pisos.com is a trustworthy partner for
more than 5,000 professionals.
In terms of reception, pisos.com has
become one of the most relevant
websites. According to Digital Analytix
Comscore, the website had in the third
trimester of 2015 more than 6 million
visits and 3,1 million unique users,
with 25% of growth from year to year.
Likewise, the pages viewed reached an
average of 145 million per month, going
beyond 30% of increase.
With more than 750,000 published
properties and more than 1.200 new
construction developments, pisos.com
allows to sell, buy or rent easily. Currently,
62
The benefits of the service are clear,
the client not only will get great time
savings and best price but also total
security that provides to be advised
by a professional who only defend his
interests throughout the process.
70% of the properties are for sale and the
remaining 30% are for rent. The user’s
profile of the website is 56% of men and
44% of women. Additionally, 65% of the
users are in the group age between 30
and 49 years old.
On the other hand, pisos.com is an
indispensible marketing tool for its clients,
as they receive quality contacts and
they enjoy value-added services. Price
reports, ways of attracting clients, online
reviews and the most modern real-estate
software in the market are the differential
advantage of pisos.com for your business.
The constant challenge to improve and
give the best services are the key factors
of pisos.com future practice. Now that
there is a widespread optimism, the aim
of the website is to continue growing
together with users and clients, in order
to have the best quality real-estate offer
and keep the trust and satisfaction of
professionals and individuals.
BACANAR
EXCLUSIVE HOUSES AT THE COSTA BRAVA
Bacanar S.L. is a company
with more than twenty years
of experience, dynamic and
innovative, with a solid base in
Begur, province of Girona. It
designs and builds high standing
and quality properties at the
Costa Brava. Its trademark
is the exclusivity, creativity
and originality, as well as
the guaranteed quality of its
properties, verified by internal and
external controls.
Bacanar has set
itself apart with
the singularity of
its designs, the
personal attention
to its clients and
the multilingual
and exclusive treatment. It dedicates
itself to the development of its own
tailor-made projects, as well as fullscale refurbishments. The company
has a wide range of properties and a
selection of plots of land in privileged
settings.
SITGESHOUSES
With the aim to expand the
business and reach international
markets, SITGESHOUSES has sales
agents in Moscow, St. Petersburg
and New York.
Recently, the company has signed
an agreement to develop exclusive
properties in the Arab Countries
and China.
INVESTS ITS EFFORTS IN LIFE QUALITY
SITGESHOUSES is a company
devoted in a comprehensive way,
to the real-estate market in Sitges
(Garraf). With more than 11 years
of experience, soundness and
commitment are the trademark of
its real-estate activity, achieving
the best results in the transactions
made.
The company sells and rents any kind
of properties and land with the best
conditions. Additionally, as they are
aware of the importance of moving
to another city, the real-estate
company also offers a Relocation
service – from looking for removal or
cleaning services to schools, personal
shoppers or babysitters.
63
They are also aware of the
importance to support all the
initiatives related to the territory
where they operate, for this
reason, the property developer
sponsors activities that take place
during the winter and summer
season of entities such as el Club
de Mar de Sitges or Golf Terramar.
SITGESHOUSES works hard every
day to offer its clients a good
service , and that way, assure
them a good quality of life.
VOLUMETRIC
SHARING
REALESTATE
PROJECTS
Since its inception in 1986,
Volumetric has been continuously
building high-quality homes and
residential developments.
The company’s aim and challenge
during these 30 years have been and
still are to create homes everyone
would love to live in. The Volumetric
team is fully committed to this quality
goal, and contributes its expertise in
all areas of residential construction
and development to turn any project
into a home.
its vast experience in building and
development to continue delivering
high-quality homes. The company
works in close collaboration with land
owners, private investors, investment
Volumetric is determined to use
all the means at its disposal and
funds, and financial institutions to
design and build new developments.
At this year’s edition of the BMP,
Volumetric is proud to present
exclusive, high-standard homes in
the cities of Barcelona, Barberà del
Vallès, Vic, Lleida, Almacelles, and
Granollers. Volumetric offers itself
as a professional partner with a
solid knowledge of the market and
prepared to manage investments
and develop projects —with its own
organisation and equipment— in
Spain, Poland, Hungary, and Romania,
countries where the company has
expanded its presence since 2006.
SEARCHING FOR A HOME
BECOMES EASIER WITH HABITACLIA
As the recovery becomes a reality,
habitaclia keeps evolving after almost
fifteen years in the real –estate sector
on the Internet..
In 2015 it has started with a renewed
image, that aims to come closer to
thousands of people that everyday
visit the real-estate website looking
for a new home.
A different version that attempts
to help real-estate professionals
succeed in their activity. The aim of
habitaclia is to be close to people and
keep them excited about finding a
home to start a new stage of life.
Habitaclia tries to improve every day,
offering new services, that make the
process of looking for a home more
convenient, simple and useful. In
other words, easier. It has therefore
launched new apps for mobile devices
and tablets that allow to see the pro-
perties geo-located in the map and
share them through social networks.
To facilitate the tracking of properties,
the new version of the habitaclia app
also offers alerts and favourites, as in
the website.
Another innovation introduced in
2015 are the maps by areas that
allow a faster and more detailed
search for property.
Additionally, the user can choose to
see the offer on an interactive map ,
where he can browse, move and filter
to see properties in his chosen area.
Nowadays, habitaclia offers properties to sell or rent in Catalunya,
the Balearic Islands, Valencia and
Andorra. A community made up of
2,500 clients, agents and property
developers. In 2015, habitaclia still
bets on BMP, as a loyal collaborator
all these years.
64
Comprarcasa is a real estate network that
was founded 15 years ago with the aim of
providing high value-added service to the
real estate agencies.
Since its creation, comprarcasa’s
philosophy is based on the collaboration
between agents, extrapolating American
MLS. Sharing is the key to its success and
what differentiates it from other brands.
3.0 REAL
ESTATE NETWORK
Comprarcasa has
always outstood for
responding to the
needs of the real
estate agents in their
daily work, optimizing
making more profitable
and their businesses.
Comprarcasa provides
a complete and total
consultancy in the field
of real estate.
Comprarcasa is made of
professionals who know
how to adapt, change
and advance with the
new technologies, what we call 3.0
Professionals.
Quality is the other great pillar in which
comprarcasa focuses its activity. It is the
company’s strategic aim in everyday’s
work and it enforces it to adopt an
attitude of constant improvement in its
daily work. Comprarcasa has been the
first real estate network to obtain the
AENOR quality certification.
The coherence between thoughts and
actions make comprarcasa a leading
company in the industry and an
excellent traveling companion for the
real estate agents.
ACTIVAT MLS OF BARCELONA, ANOTHER YEAR AT BMP
Activat Mls of Barcelona is the
most effective real-estate group in
Barcelona city and province. It has
been carrying out an intensive activity
for 7 years in the real-estate sector .
It has 106 agencies and more than
750 professionals in 25 cities trained
to help owners and buyers to make
business in the most satisfying way.
Real-estate purchase and sale is
not only a matter of price, but about
being updated with the market
evolution and trends, and being at the
forefront of marketing and business
activities.
The most important thing is the
professional management. For that
reason,
65
Activat has the best training program
to create business opportunities. It
holds every year 33 events among
courses, meetings, business sessions,
farming actions to achieve client
satisfaction.
If you want to sell or buy successfully,
Activat will be at BMP to help you
www.mlsbarcelona.com
NOTICIAS EXPOSITORES BMP 2015
SALUDA
DOMINICAN
REPUBLIC:
THE TOURISTIC PARADISE THAT
“HAS IT ALL”
TOURISM IS ONE OF THE
PILLARS OF THE DOMINICAN
ECONOMY, WITH AN
ESTIMATED 25% OF THE
NATION’S GDP.
The country is fully capable of attracting international investment, boasting
a strategic geographic location, in the
heart of the North and South American
hemispheres, rapid access to Western
markets allowing for cost-effective trade through its ports and international
airports. It is the largest worldwide producer of premium cigars, and leading exporter of high-quality organic cacao and
bananas.
With 8 international airports, an extensive road network, advanced telecommunications infrastructure and a skilled,
qualified labor force, the Dominican
Republic offers a modern transportation infrastructure that is unique for the
region. According to the WTO, they are
the Caribbean leader in both, tourism
and large infrastructure facilities.
In addition to its economic benefits,
the country boasts a truly investment
friendly regulatory environment. The
country has an International Investment
Law that grants equal rights to foreigners, with tax exemptions to retirees
who choose to establish residency in
the D.R. Tourism Laws provides fiscal
exemptions to tourism new projects and
allows refurbishing and re-equipment of
five-year-old projects, ensuring competitiveness and return on investments.
Thanks to a confluence of natural beauty, excellent climate and the kindness of
the Dominicans, the surplus value of real
estate makes the DR a hub of international investment and get a healthy return, shelter savings and enjoy a second
home.
Security, well-being, joy and culture is
what the Dominican Republic offers
at each of its destinations. They have
23 offices worldwide to promote their
country and help you choose the DR as
an Investment destination- with hopes
that it will soon become your next home.
Please come and visit the Dominican
Republic stand see the new developments…
estate and financial advisors, highly qualified,
and constantly trained, who have a broad
knowledge of the local market where they
work.
MORE THAN 110 BRANCHES OF THE
TECNOCASA GROUP WILL OFFER THEIR
PROPERTIES AT BARCELONA MEETING
POINT 2015
Tecnocasa group is present once
again in BCN Meeting Point, this
time with the participation of more
than 110 offices of the two group
networks in Cataluña: the real-estate
mediation network Tecnocasa and
the funding mediation network
Kìron.
Offices from Barcelona, Hospitalet
de Llobregat, Sant Boi de Llobregat,
Badalona, Premià de Mar, Terrassa,
Cornellà de Llobregat, Esplugues de
Llobregat and Mataró will offer in the
stand of Tecnocasa group more than
hundred real-estate proposals of
second-hand homes. Additionally, the
website www.tecnocasa.es will have
a special section in BMP 2015 that
will allow to visit all the properties of
the network in Cataluña.
All these properties are managed
by a group of more than 500 real66
Tecnocasa offices are defined as “the realestate agency of the neighbourhood” as
they work with a small number of properties,
betting on quality more than on quantity. This
allows advisors to take extra care of every
purchase request and find the best property
to meet the buyer`s needs.
Tecnocasa group was founded in 1980 in
Italy, and it opened its first offices in Spain in
1994. From then, the company has evolved to
become the leading real-estate and financial
network in the country, where it works
through three franchise brands: Tecnocasa,
Kìron and Tecnorete, and it has more than
370 franchised offices.
Tecnocasa reached in 2014 its 20th
anniversary in Spain and this year 2015 is
the funding mediation network Kìron which
conmemorates its 20th anniversary in our
country.
CORNEX CAPITAL,
Este año en BARCELONA MEETING POINT
comercializamos:
PREVÉ 2016 CON FUERTES
AUMENTOS PRECIOS EN ZONAS
DE BARCELONA Y MADRID,
RECUPERACIÓN ASIMÉTRICA DE
2ª RESIDENCIA
CORNEX CAPITAL, compra créditos con garantía
inmobiliaria a promotores, constructores, entidades
financieras, particulares y SAREB. Invertimos en suelo
y edificios, en Barcelona y Madrid.Comercializamos
activos inmobiliarios, edificios y suelo en toda España
1. EIXAMPLE, Calle VILADOMAT esquina C/ PARIS
Torre de 12 Plantas
Ultima vivienda de 4 habs, 148m2 + 106 de terraza.
Compañía de asesoría, inversión y gestión inmobiliaria,
plataforma de gestión de fondos inmobiliarios, cubre
las necesidades de inversores, bancos, entidades
financieras, promotores, constructores, y family
offices .
2. INICIADA NUEVA PROMOCION en Calle DEU i
MATA junto a L´ILLA DIAGONAL
Se vende edificio completo llaves en mano
CORNEX CAPITAL, referencia para la gestión de su
cartera inmobiliaria en España. Servicios: Originación,
Valoración, Adquisición, Gestión y Comercialización
de inmuebles Recuperación de clientes morosos/
impagados. Actividades de recobro, negociación
para evitar procesos judiciales y lograr acuerdos
en vías amistosas: Daciones en pago parciales, o
totales. Refinanciaciones y mandatos de venta de
propiedades. Gestión de adjudicados
3. NUEVA APERTURA Oct 2015 LOCAL OF VENTAS
ZONA ALTA MAJOR de SARRIA 27
Sarria Ventas ZONA ALTA Major de Sarria 27
BANCOS, CAJAS, ENTIDADES
FINANCIERASServicer. Externalización de procesos
de gestión inmobiliaria adaptándonos a los métodos
internos de la entidad. Compra de deuda.
DIVISION VENTA MINORISTA NUEVAS AGENCIAS
BCN, APERTURAS OFICINAS DE VENTAS EN
SARRIA-BCN Y DIAGONAL MAR-FORUM .
4. PROXIMA NUEVA PROMOCION EN BARCELONA
GRACIA-LA SALUD,JUNTO CLUB DE TENIS
El mercado finalista sigue creciendo desde 2013,
clientes muy activos del mercado local, y europeos
se suman a compradores internacionales de China,
Asia, Arabia, Rusia, América Norte y del Sur muy
dinámicos a la búsqueda de su oportunidad de vivir e
invertir en Barcelona;Este 2015 aumentamos equipos
comerciales, con nuevas aperturas de Oficinas de
Ventas abiertas al público: ZONA ALTA-Sarria, Major
de Sarria 27, Apertura Octubre 2015
22@ POBLENOU II- Sancho de Avila 171, Rambla
Poble Nou, Apertura Junio 2015
DIAGONAL MAR-FORUM, Próxima Apertura NovDic 2015
Permanentemente buscamos oportunidades de compra
e inversión, para incrementar nuestra cartera de
inmuebles en propiedad, gestión y comercialización.
Compramos viviendas en Barcelona en 24h
www.cornexcapital.com
www.cornexcapitalluxury.com
[email protected]
Tf: 93 706 7976
Innovamos constantemente en soportes digitales,
publicidad internacional promocionando webs y
nuevos canales de venta.
67
SALUDA
68

and real estate - Barcelona Meeting Point

Transcription

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