IWFA Resources Review 2014

BRINGING THE IWFA TO YOU! Darrell Smith & Harry Rahman TOPICS TO BE COVERED •  MENU OF IWFA RESOURCES AVAILABLE – 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
State and provincial laws and charts Federal Motor Carrier Safety AdministraHon decisions AccreditaHon programs Efilm energy analysis program State studies on window film use Window film inclusion in 2013 California Building Standards Visual quality standards document Public relaHons and media coverage IWFA Website Social media Dealer Locator •  REVIEW OF WAYS TO ‘GET CONNECTED’ –  Making IWFA addiHve to your own efforts while broadening the value of your own credenHals –  Input to IWFA on future training needs State and Provincial Laws & Charts •  Maintained based on most current laws of state, not enforcement in place •  If legal interpretaHon of “law” itself changes, chart also changes •  Will be updaHng with a link on each state to an electronic copy of the actual state law FMCSA Decisions •  2012 IWFA asked if “clear” film with 70% net VLT could be used on side windows of big rigs and received affirmaHve answer •  2013 FMCSA asked IWFA to request a formal exempHon from the 70% to allow 50% •  Long Federal process just completed, should receive answer in 45-­‐60 days •  Would boost chance of 50% films being allowed in states with “no film” on front side on cars now AccreditaHon Programs •  Four types: automoHve, basic solar control, safety/security, and advanced solar control •  For members and non-­‐members, but more expensive for non-­‐members •  Approximately 1500 accreditaHons issued, some have “Master AccreditaHon” (all 4) •  Only one acHve employee needs accreditaHon for company to be listed in a category •  In future dealer locator will search by accredited dealers only first AccreditaHon Manuals Efilm Energy Analysis Program •  Available only from IWFA manufacturer members •  State-­‐of-­‐the-­‐art program based on DOE’s latest version of EnergyPlus simulaHon engine •  Being considered by several major uHliHes and some state energy offices for cerHficaHon as “official sohware” for their use •  Training sessions already held with several uHliHes in west and southwest on its uses State Studies on Window Film Use •  California Study (called the ConSol Report) Residen(al Retrofits Savings per Cost for Energy Measures -­‐ Bay Area (CZ4) Single-­‐best Single-­‐beler Single-­‐good Double-­‐best Double-­‐good Double-­‐beler Air sealing 13 SEER, 11 EER AC 0.80 AFUE furnace Ceiling InsulaHon (R-­‐38) 0 0.5 1 1.5 2 2.5 •  Florida study being completed now, Texas and Arizona and Nevada to follow as appropriate Window Film in 2013 California Code •  As result of ConSol study being shared in meeHngs with uHliHes, building industry, and then energy commission officials •  Both in residenHal and in commercial codes •  Both for new construcHon and for retrofit •  Calls for minimum 10-­‐year manufacturers warranty, NFRC-­‐cerHfied products only, and installaHon according to IWFA Visual Quality Standards Visual Quality Standards Document •  Developed in 1999 by the AIMCAL-­‐Window Film Commilee from a glass inspecHon standard used in Europe •  Adopted by IWFA as an official guideline for publicaHon •  Over 25K copies shipped in U.S. alone •  Recommended by IWFA to be used with all consumer incenHve programs for window film Public RAgenda elaHons-­‐Key TacHcs •  Control content for posiHve impact via -­‐Contributed arHcles -­‐Pre-­‐approved quotes and content -­‐Monitored interviews -­‐Media background briefs •  Target media contacts by past topic coverage •  Keep content fresh •  Link content back to IWFA website to further build visits Highlights Recent CAgenda overage NaHonal Consumer Coverage and Industry News FAQs On Window Film
February 11, 2014
By Darrell Smith
Window film can be a very cost-effective solution
for a variety of building issues: minimizing cooling
costs, cutting glare and heat buildup, upgrading
windows to safety ….
How to Reduce Your
Heating Bills This Winter
IWFA ContentAgenda Is King & Going Viral
Examples of content re-use
‘The Multiplier Effect’
What Industry Experts Say Works Best
Based on research from Outsell Inc., an information industry analyst
firm, organizations that use multiple media channels and tie them
together generate a ‘multiplier effect’ that builds momentum.
By combining and linking a web site to links in content such as
articles, news releases, with social media, videos and digital
publications – traffic will increase exponentially and have a ‘multiplier
effect’.
“...cross-­‐media offerings have an advantage compared with digital only, or print only, etc.” Chuck Richard, Outsell Inc.
-- Source Outsell, Inc. Annual Advertising/Marketing Study 2013
14
Agenda Website AnalyHcs Google Rank – Window Film search brings IWFA Website to the top
12 listings – an envious position!
Visitor statistics to IWFA.com during December 2013 showed 26,664
views vs 16,556 in 2012
• 
• 
• 
• 
• 
Current Prac(ces Posi(vely Impac(ng the IWFA Website Adding direct links to news releases are driving up site
traffic – for example the consumer booklets rank high on
the site as one of the more popular content items
Integration with social media – Facebook postings and
Tweets link back to news on the IWFA web site
SEO for ‘window film’ and ‘window film information’
Creating back-links to the IWFA site from popular news
sites such as Bob Vila, MainStreet, Mother Earth News,
Yahoo and more
For 2014, the goal is to turn IWFA’s website into a content
marketing ‘hot spot’ for window film!
16
Website Snapshot
Feb. 1-20 2014 vs Feb. 1-20 2013
Blue 2014
Green 2013
17,225
10,497
17
Website Snapshot - Dealer Locator
Feb. 1-20 2014 vs Feb. 1-20 2013
865
Blue 2014
Green 2013
368
18
Company Name Locator Records Site Visits Performance Tinters LLC
2
Tint America, Inc.
12
Top Edge, Inc.
1
Pilsburgh Window Film
4
Tint Works, Inc.
2
Pro Tint Glass TinHng
9
Solar Gard of Boynton Inc.
1
PlasHc-­‐View InternaHonal, Inc.
2
SunDown Window TinHng
6
ABC Sun Control Inc.
5
Alamo Auto Supply
3
Solar Chek
10
Film ApplicaHon Services
2
A Quality Custom Window TinHng
6
Nevada Eclipse
1
Finish Line Films
7
Confianza Window TinHng, Inc.
2
Mid-­‐America Glass TinHng
14
New York Window Film Co., Inc.
1
Future Tint & Stripe
4
Glemser Sonnenschutz Sicherheitsfilme
1
Midwest Solar Control Corp.
3
Solar X Window Film Systems, Inc.
19
Glas-­‐Tint, LLC
5
Peake Sun Control, Inc.
6
Tint King Inc.
6
MulHfilm Ing. -­‐ Buero GmbH
5
3M
8
Valley Vinyl/PrisHne Window Films
7
Sun Tint Inc.
6
Ziebart InternaHonal CorporaHon
4
Sundial Window TinHng Inc.
12
Applied Window Film Technologies LLC
15
Sun Shades & Graphics, Inc.
5
Agenda Social Media 2013 Social Media Progress 1600 1400 1200 1000 Aher Q1 800 Aher Q2 Aher Q3 600 Aher Q4 400 200 0 Facebook 'likes' Twiler followers YouTube views News You Can Use!
The IWFA VIEW Digital Magazine
1,260 ‘Views”
Dec. / Jan.
Feb. /March
Oct.. / Nov.
21
SubscripHons to The IWFA VIEW •  544 known member subscribers •  531 known non-­‐member subscribers •  582 new signups since first issue-­‐October 2013 •  1,625 Total SubscripHons ___________________________________________ •  AND NOW THE NEW BLOG “MY VIEW” HAS BEEN LAUNCHED!! Making IWFA AddiHve to Your Efforts Input to IWFA on Future Training Needs