Annual Report 2006
Transcription
Annual Report 2006
Social Commitment Annual Report 2006 In this first issue, which reports on our commitment with society, we want to show the values that identify us reflected in concrete actions and maintained over time to the benefit of the community. The commitment of Banco de Chile with its customers, staff and society in general reflects the Bank's leadership position over its 113 years of history and ensures sustainable development over time. We are proud to publish the efforts that have enabled us to have a work team of a high human and professional quality, capable of offering products and services of excellence to our customers and also supporting activities for the good of the community. Our Staff Our Customers We are therefore building the Chile that we all want. Our Community Our Staff “Strengthening the commitment should constitute a permanent focus for the companies. This is not generated spontaneously but is the result of planned work that seeks to create a series of agreements and mutual benefits involving everyone”. Jennie Coleman, Human Resources Division Manager 03 If Chile Growths, You Grow Our staff is the engine that drives the share of Banco de Chile. We therefore recognize the importance of attracting and motivating people having enthusiasm and innovative ideas that meet the needs of our customers. We also value the intellectual and social capital they represent and make every effort to create a working atmosphere in which everyone can achieve their full potential, respecting the variety of ideas, cultures and skills. THIS IS WHO WE ARE: • At December 2006, Banco de Chile and its subsidiary companies had a total staff of 11.163 people. The 11% increase over the previous year shows the increase in jobs provided by the Bank, consistent with our growth targets. • Our work team is made up 57% by men and 43% by women. • 69% of the Bank's staff work in the Santiago Metropolitan region and the remaining 31% are distributed over the different regions of the country and abroad. More than 130 people work for Banco de Chile outside the country. • 32% of the Bank's staff is a member of a union. • With a young profile, the average staff age is 36, with an average of 8 years' service in the organization. Our Staff 04 Productivity per Employee (Ch$ million) Loans / employee Earnings / employee 27.3 23.2 25.4 27.0 1,308 1,218 1,079 2003 1,107 2004 2005 2006 Number of employees (unconsolidated) 6,093 6,366 6,770 7,232 If the Chile Grows, You Grow During 2006, and in support of the Bank's aggressive annual growth plan, an internal and external recruitment process was carried out to meet the new business requirements. The Bank follows a policy of motivating internal mobility based on merit, with transparent definitions and clear procedures for allowing staff to have access to new positions or responsibilities in the company, according to their skills, potential and performance. • 650 promotions were made during 2006, benefiting men and women in equal proportions. • 77% of all these promotions were of people of between 26 and 40 years of age, thus motivating their professional development and careers within the Bank. • Valuing equally the different contributions, the promotions strengthened both the commercial and the support functions: 48% of promotions were in commercial positions and 52% in support jobs. • From a regional point of view, 66% of all promotions were in the Metropolitan Region and 34% in the other regions. Between 2003 and 2006, the Bank's workforce, excluding subsidiaries, grew by 19%, with an increase in productivity in terms of loans per employee of 21%. Over the same period, productivity in terms of earnings per employee grew by 16%, maintaining a return on capital of 30% during the last few years. During 2006, and despite the 7% increase in jobs equivalent to 462 employees, the Bank increased its productivity in loans by more than 7%. In order to make the internal mobility process more transparent, Banco de Chile has strengthened its internal competition policy for filling job vacancies, a policy that has increased progressively since 2003. During 2006, 89 internal competitions were held, more than twice those of the previous year. As a result, 66% of the positions generated by the opening of offices of Banco de Chile and Banco Edwards, and 40% of the vacancies in new branches of CrediChile were filled by existing staff. Complementing this policy and in response to the Bank's strong growth, with a loan expansion of more than 44% in the last 3 years, we have increased our workforce significantly with personnel of excellence. It is notable that, despite this increase in the workforce, productivity, both in terms of loans and earnings per employee, has increased substantially. 05 Much More than your Salary In Banco de Chile, The culture of commitment and excellence is fundamental for achieving the institution's strong growth objectives. To motivate this culture and contribute to the business objectives and the success of the projects involving change, the Bank has to generate suitable conditions so that people direct their actions in line with corporate targets. The purpose of the global compensations system is to foster employees' commitments with the Banco de Chile organization and this translates into a coherent policy of remunerations, incentives and benefits. Transparency, well established, known and accepted targets, an incentive system with little margin for discretion and clear measurement, have allowed the introduction of the value of merit. During 2006, voluntary salary increases were awarded to about a fifth of the Bank's workforce (unconsolidated), of which 39% were promotions and 61% were granted for outstanding performance. However, an objective of the Corporation has been to extend the benefits granted to its staff over and above the established and contractual remuneration. These benefits include multiple aspects, whether related to individual or collective performance, or to personal development. During 2006, an orientation campaign was carried out called “Much More than your Salary” which rewards excellence in performance and stimulates the achievement of targets through variable incentives, which have a high impact on the construction of a culture of excellence and merit within the institution. This concept is based on rewarding the employee according to their efforts and achievements, maintaining internal equity and external competitiveness and also providing benefits that permit the balancing of working and personal lives. Fixed Income Incentives Benefits • Base bonus. • Variable income. • Bonuses for excellence. • Bonuses for commercial integration. • Outstanding executive bonus. • Sales performance bonus. • Campaigns bonuses. • Vacations, Christmas, national holiday, school bonuses. • Integral health insurance. • Social medical program • Sports, cultural and recreational activities. • Nursery and kindergarten. • Free life insurance. Total Remuneration Our Staff 06 School Benefits: • The Bank provides school help for children of staff who show outstanding performance. The objective is to provide financing of school fees of children who meet excellent school achievement standards. The contribution is just one and the amount depends on the expense demonstrated. • Adolfo Rojas 2006 Scholarship: granted to children of Bank staff who obtain the national university entrance grade. It covers the costs of enrollment and the university course fees chosen by the winner over the whole term of the course, plus transportation and meal costs, while maintaining the requirement of academic excellence. Health Insurance: Complementary Insurance, Dental Insurance and High-Cost Insurance. Cover the differences not covered by the respective heath-cover plans to the benefit of employees and their children and spouses. At December 2006, the total of employees covered was 7,197, involving an insured population that includes the family group of 16,327 people. During 2006, 81,894 requests for reimbursement were processed with respect to complementary insurance. In addition, 12,185 requests for payment were processed under the dental insurance cover. The cost of these insurances is also fully financed by the Bank. Life Insurance: The Bank provides to its entire staff a life insurance policy at no cost to the employee, with cover for 24 times salary, with additional cover for disability and accidental death. The cost of the insurance is fully covered by the Bank. Recreational Centers The Bank's staff and their families can use the different Recreational Centers for carrying out different recreational, formative and sporting activities. Access to the Stadium, Physical Activity Center and Las Brisas Cabins at Algarrobo and Los Castaños de Graneros, which are fully equipped, is available throughout the year at reduced prices for Bank staff. 1,352 employees enjoyed these facilities during 2006; in family group terms, this involved 5,408 people. The children of Bank staff can also enjoy the summer and winter schools which offer a varied formative, sports and recreational program including classes in swimming, manual arts and dance, and organized excursions. In 2006, 468 children of Bank staff of between 6 and 12 years of age took part in these schools. Heath Expences Distribution During 2006 Emergency 2% Consultations 18% Hospitalization 23% Maternity 5% Examinations & procedures 15% Optic, prosthesis & orthesis 13% Pharmacy 24% Nursery and Kindergarten: Monthly contribution to staff with children of up to 4 years of age, including transfers to the nursery. 07 In Favor of a Full Life The general globalization process has had important The Bank is therefore offering its staff a broad range of repercussions in the labor area. The separation between programs that contribute to a better quality of life, both their personal affairs and work has become increasingly more own and their family's, by integrating the different members diffuse, with the development of communications technology and creating a link of mutual commitment. This is the case contributing to this. Work has been introduced into the home of the health promotion, psychological orientation and legal and shown up numerous personal needs that require to be programs for dealing with various problems or situations, resolved in harmony with the tasks assigned by the company, and the Chile Mujer and Chileactivo programs, etc. The making evident the need to make the working life purpose of these programs is to foment the creation of spaces compatible with personal and family life. and alternatives so that the organization's members can develop their skills and knowledge base in a pleasant and healthy environment, sharing recreational or sports activities with their families. The Chile Mujer Program. Contemplates activities directed to the integral growth of the woman in the professional, family and personal areas. The program includes health activities, orientation in persona care, healthy diets, pregnancy advice, make-up workshops, preventive medical examinations for women and orientation talks. During 2006, 1,954 people attended these courses. Health Promotion. Health care is among the priorities of Banco de Chile. It therefore offers a health promotion plan that includes preventive examinations, nutritional attention, smoking control and controlled physical activity. At December 2006, the number of employees covered by this program was 2,182. Our Staff 08 Orienta Program. The coverage of this program was extended in 2006 to new areas, reinforcing legal orientation within the global program. The most popular activities were Teatro Pareja, individual psychological attention and virtual legal orientation. The total of participants in Orienta 2006 was 1,379. Vivienda Program. Begun in June 2006, it intends to resolve doubts related to the housing needs of our staff, advising and incentivating those applying for state housing programs, both in the regions and in Santiago. Those participating in the talks, savings programs and individual and family orientation totaled 874 people in 2006. Chileactivo. Makes arrangements for members of the organization to share with their families in cultural, recreational and sports activities. During 2006, various events were organized for the staff of Banco de Chile and their families, like the cinema, ballet, theatre, opera, exhibitions and sports competitions. The members of Chileactivo total 3,104, corresponding to staff registered in the different sporting activities, formative schools for children and cultural workshops. Banca Propia. exclusive to all those working for the Banco de Chile Corporation, provides excellent benefits, exclusive attention through remote communication channels, no account maintenance commissions and specially-arranged conditions for employees of Banco de Chile. The products available are checking accounts, with almost 4,000 accounts open, sight accounts, lines of credit, credit cards, with over 4,400 cards issued, charge cards, insurance plans for the home and cars, total insurance, consumer loans, mutual funds, voluntary pension savings, Banchile mutual funds accessible with small amounts, and mortgage loans, with 1,033 loans granted to our employees. 09 Development and Perfectioning: An Opportunity CAPACITACION CAPACITACION Training efforts are included in the same sense of contributing to the full development of our personnel. These are focused on improving the effectiveness of performing assigned tasks whilst delivering personal enrichment and strengthening individual employability. The Bank thus understands that training is an instrument of mobility, not just work wise but socially, as it enables people to develop new skills and knowledge that will serve to improve their present performance and take better advantage of opportunities. The benefits are not only for the people but also for the company, thus stressing the link and the commitment. The Bank has development and training programs adapted to the commercial environment and to the challenges faced by or business. Training is directed to all segments of the Corporation, according to their functions and needs. Specific plans are therefore prepared to cover the requirements of the different areas, providing timely and effective training aligned to the organization's targets. An important development application has been the initiative for the identification, development and association Our Staff 10 of high-potential professionals, begun in 2004. The focus of this program has been the training of leaders in the commercial divisions and includes coaching, workshops in leadership and management skills, as well as the carrying out of activities that promote networks between these professionals and the managers of the different divisions. In December 2006, a new group of professionals was defined to begin their activities in this talent program, with which the Bank now has a total of 86 professionals in this program. Recognizing the importance of departmental heads, both for achieving objectives and so that they maintain healthy working environments, the Bank is permanently updating its leadership programs in order to provide practices and tools to manage people and teamwork groups. Given the wide variety of requirements in Banco de Chile, and bearing in mind that people learn in different ways, the Bank's strategy is based on multiple media and methods: e-learning, open offers to permanent courses, self-learning courses, in house or externally, each defined as a function of the required learning objectives and business times and needs. With this purpose in mind and with the aim of delivering the highest standards of quality, Banco CrediChile has created a highly committed team that participates in training and development activities delivered by our Banco CrediChile Corporate University. This educational instance has the objective of increasing the human capital of our organization, being responsible for the certification, thanks to an agreement with Pontificia Universidad Católica, Inacap and Instituto de Estudios Bancarios Guillermo Subercaseaux, that our employees count with the required skills to perform their duties. Currently, 98% of its employees are attending the program. training initiatives like the Corporate Banking DivisionUniversidad Católica and the Operations and Technology Division-Universidad de Chile diplomas were well received. In all, 90 people took part in internal and external post-graduate studies in 2006. There was also a Commercial Management Program that provided sales techniques to more than a thousand people throughout the year. At the same time, the development of young professionals in the commercial area was promoted through a 6-month training program to motivate strong performance. In 2006, • Training programs benefited 19,289 people during 2006. • The total training hours were 279,470, equivalent to 4.3 days of the year for each employee. • 37% of the training hours were given using the elearning system. 11 Do the Right Thing and More Customer trust is one of the principal assets of Banco de Chile and keeping that trust is a constant concern. Within the framework of the corporate governance initiatives promoted by the board during 2006, a strategy was designed to strengthening ethical standards among the staff in the area of excellence, honesty and integrity in their actions, over and above established regulations. Knowledge of institutional regulations was reinforced, presential and remote education programs were begun to facilitate the proper understanding and knowledge of internal regulations and the organization was involved in the communicational campaign “Do the Right Thing and More”. This campaign rests on the description of actual cases in which there are conflicts of interests, their analysis Our Staff 12 (based on the regulations, the principles of confidentiality and the shelter of internal and external regulations) and their solution. Some landmarks in this sense have been the updating and mass publication of the Ethics Code and Internal Regulation, plus the creation of the Global Compliance Division and the Ethics Committee. There are also permanent consultation and orientation channels for expressing concerns about own or other conducts. These channels are the Ethics committee, direct departmental heads and the Risk Control Division which is specifically concerned with accounting and financial matters. “Do the rigth thing and more...” “Each one of us is responsible to act with excellence and truth on a daily basis, and always maintain the balance between the Bank and the customers´ interest. This is to do things right, ultimately being ethical”. Pablo Granifo Chief Executive Officer The CEO´s setter Publisher in the Intranet reinforces the values that sustain the doing our staff. 13 Clima Organizacional “You mark the difference” Social recognition 2006 The perception of employees about the working environment is measured annually through a study of the organizational environment whose results allow the development of actions that improve the working atmosphere. Banco de Chile has made big efforts and taken initiatives for managing the working environment in order to continue strengthening employees' commitment with the institution. A working climate study has been carried out for some years now across the whole organization. Different variables have been added to the measurement to refine the conclusions and plan its future management. Our Staff 14 The coverage of the organizational climate study in 2006 achieved a 92% employee participation, an increase of 2 percentage points over the year before, meaning more than 500 additional staff being involved in the process. The dimensions evaluated were: • Ethics • Customers • Processes • Resources • Leadership • Develpment • Commitment • Training • Flexibility • Senior management • Compensation • Recognition • Team work • Daily activities • Life-work balance • Performance management • Physical environment During 2006, the Bank modified its climate survey to make it comparable to world-class practices. Despite this being a more demanding measurement, the inclusion of new dimensions not previously assessed did not prevent the results from remaining at a very high level. The results of the climate survey in previous years corresponded to an internal design, with fewer variables evaluated, which do not make them comparable with 2006. However, they do show a growing trend as a consequence of the management carried out based on those measurements. Social Recognition Banco de Chile has developed action plans in recent years to cover gaps detected in the dimensions that reinforce people's commitment, integral management being a key to be successful in a competitive industry During 2006, certain variables were especially targeted such as the reinforcement of Social Recognition, and Ethics and Commitment, among others. In Social Recognition, a policy was introduced whose challenge was to strengthen day-to-day recognition and the role of heads in each team, rewarding excellence and promoting self-esteem and permanent motivation. The program reinforces values through monthly campaigns by types of conduct like Excellence, Commitment, Team Work and Collaboration. • During 2006, the percentage of managers who recognized their staffs were 37% and the personnel recognized were 1,394 people, rewarded with dinners and gifts, among other incentives. • The Recognition variable within the climate survey has improved over the years, reaching an evaluation of 72% in the survey made in 2006. • This figure involves an improvement of more than 24% in the survey result, compared to the previous year Global Climate Survey at Bank Level (net) (Maximum of 100%) 71.3% 77.2% 2003 2004 84.6% 78.9% 2005 2006 Likewise, the evaluation processes have been crucial in the perception of climate, allowing the utilization of an objective tool and with accepted variables being measured periodically and at pre-established times. We thus have a Performance Evaluation process validated at the organization level, which enables us to support human resources decisions (compensations and promotions) with information on performance attributes and the goals of each employee. The process contemplates the evaluation by the line manager of the defined skills, the goals in the case of professionals, management and commercial positions, as well as the appreciation that each leader has of its staff. At the same time, 3 years ago we began Upward Evaluations whereby every employee is able to evaluate the leadership skills of their line manager. This process enables us to have detailed information on the strengths and weaknesses of our leaders, thus permitting us to focus our efforts on recognition, support and development. During 2006, a total of 775 managers were evaluated by 5,700 employees. 15 Building a Better Place to Work In 2006, Banchile Corredores de Seguros and Banchile Corredores de Bolsa took part in the survey that defines the best places to work in Chile. Both companies obtained outstanding results in the evaluation made by The Great Place to Work Institute Chile (GPTW), an entity that rates the best companies to work for in the country, measuring variables such as the working environment, comradeship, team work, pride and commitment, etc. Both subsidiaries were mentioned among the best 35 companies to work for in Chile from among 175 other companies taking part. In particular, Banchile Corredores de Seguros obtained second place as the best place to work in Chile. Notable also was the achievement of Banchile Corredores de Bolsa which ranked in 18th place. In May 2006 also, GPTW recognized Banchile Corredores de Seguros as one of the best 100 companies in Latin America and one of the three most credible. Our Staff 16 17 Our Customers “If it starts kicking is because the house is getting small. It would be good to start thinking on another one.” In Banco de Chile we know that the aims of our customers are also ours. We help build their future while forging our own, with enthusiasm, quality of work and a genuine interest in attending them. 19 Even Closer The work and energy of our staff provides the strength and moves our organization. But our customers are who trace our route map. They provide us with the direction in which we should focus our efforts and, through their interest and needs, show us the road we should follow. It is the task of all of us to know how to recognize these and be capable of acting accordingly: in time, with the best products and with a service of excellence. “It has promptly solved my problem”. “They call me, returning my calls and emails” “…what happens is that in a relationship with banks who attends you, usually the account executive, is the key” The National Consumer Satisfaction Prize, awarded to our Bank in 2006, makes us feel proud. We shall continue to work to become even closer. “Close to the customer” expresses well what we want to achieve. Closeness in opportunity and location, and also in cordiality and respect for their requests and decisions. During 2006, we have broadened our offers and incorporated substantial technological and commercial improvements to fully attend our customers, effectively accessing new sectors of the population. With 132,798 new customers in 2006, Banco de Chile serves a total of more than 1,500,000 active customers. The quality of our service network, in terms of both available contact points and distribution and access, is evidence of our intention to be available wherever and whenever our customers want. 44 new branches were opened in 2006 to complete a physical network of 293 branches and sales points, extending from Arica to Puerto Williams. in line with our strategy and seeking to support and participate in the development of new centers of economic activity throughout the country., 28 of the new branches were opened in the regions. Tocopilla, Illapel, Llo Lleo, Villa Alemana, Con Con, Rengo, Traiguén and Quellón branches were added in 2006 to the structure of Banco de Chile. Thus 53% of our network are now dedicated to strengthening regional enterprises that will contribute to the integrated development of different parts of the country. With similar emphasis, we have focused a good part of our efforts on becoming closer to a group of customers who are attended through the Banco CrediChile structure, which provides specialized and focalized products to those who are Our Customers 20 initiating banking activities. This platform was expanded by over 36% during 2006, with 61% of its service points established in different regions and 39% in the capital. Also forming part of our physical network, we added 198 new automatic teller machines (ATMs) in 2006, some in remote places like Pica in Chile's 2nd Region and. Currently, the remote channels network includes 1,456 terminals of which 53% are in the Metropolitan Region and 47% in the rest of the country. Taking advantage of this extensive coverage and its strategic location, the Banco broadened the use of its ATMs to introduce the possibility of providing access to pre-approved consumer loans, available automatically, making it a pioneer in the market. The idea is to extend this option to small and medium businesses that need to obtain loans through an agile and transparent process which eases their daily work. . Total Branches by Region 7 15 Openings in 2006 by Region I Region - Iquique II Region - Calama Centro - Mall Plaza Antofagasta (2) - Tocopilla III Region 4 8 37 136 Pica, Ist Region Our Network across Chile 44 New Branches in 2006 Network of 293 Branches 53% in Regions across the IV Region - Illapel (2) V Region - Con Con - La Ligua - Llo Lleo - Villa Alemana (2) Metropolitan Region - Centro de Justicia - Chicureo - Estado - Independencia (2) - La Florida Sur - Mall Arauco Maipú - Mall Plaza Oeste - Mall Plaza Tobalaba - Mall Puente Alto - Municipalidad de Vitacura - Peñaflor - Pudahuel - Quilicura - San Pablo - Santa Rosa / San Joaquín 13 12 21 14 country 17 4 VI Region - Rengo VII Region - Talca VIII Region - Concepción III - Mall Plaza El Trébol - Yungay IX Region - Angol - Temuco III - Temuco IV - Traiguén - Victoria - Villarrica X Region - Ancud - La Unión - Puerto Montt Alto - Quellón - Valdivia II XI Region 5 XII Region 21 Forging a Better Future Taking an active part in the process of incorporating segments of the population that are scarcely attended, Banco de Chile has designed products to meet the needs of pensioners, students, micro-businesses and women heads of family, among other sectors, who want to develop a remunerated activity or become inserted in the economic cycle. As the first financial institution founded in Chile, we well understand the important role of the banking system in national development, making available to companies and individuals a competitive range of financial products and services that allow the development of projects and the personal and corporate enterprise of our customers. The banking penetration process being experienced in Chile, based on a well capitalized, profitable and technologically reliable financial system, contributes to the sustainability of growth of the population segments beginning their activity in the financial area. While Chile shows progress in terms of availability of products, the figures show that there is still a large part of the population that remains distant from the facilities and advantages of habitual access to financial services. Although in terms of depth of credit (one of the dimensions of the extension of banking), our country is placed well above other countries in the region, with a Loans to GDP ratio of close to 70%, banking penetration is more than just access to credit. The existence of savings instruments, effective and cheap payment mechanisms, financing alternatives like leasing and securities issues, insurance and interest rate and currency hedging, are crucial to the process of assimilation of effective financial conducts by the market. Bank Product Coverage at the National Level Units per 100 members of the workforce 2005 2000 Change Checking Account Credit Card Charge Card Sight Account Time Deposit 16 40 31 20 120 +13% +50% +184% +50% -17% 18 60 88 30 100 Source: Morales y Yánez, Research Department, SBIF, 2006. Our Customers 22 A battery of financial tools, specially designed to provide flexibility, together with suitable conditions for the capacities, habits and restrictions of each customer group, permits providing them with access to new growth opportunities and also ensuring a suitable and controlled level of risk. Our commitment to these groups of customers impels us to permanently pursue efficiency. As we become a more automated Bank and with lower costs, more prepared we will be to attend in a profitable way these customers that enter the banking system. It was with this perspective that a credit card with fixed repayment instalments was conceived, implemented in 2006 and aimed at pensioners, persons on low incomes and students. The card is flexible and can be paid with discretional or minimum payments, or in fixed quotas determined in advance and linked to the customer's payment capacity. The card also offers arrangements permitting discounts at commercial and health establishments and even health insurance cover, thus reinforcing the idea of value offered to our customers. Our commitment to the process of extended bank penetration also includes the delivery of the necessary tools to many people who are beginning a business activity on a small scale whose success will often depend on the possibility of obtaining credit. With that goal in mind, Banco de Chile maintains an alliance with Hogar de Cristo in support of Fondo Esperanza, a non profit organization that grants micro-loans and education programs focused on supporting the management of small enterprises, whose proper channelling can contribute substantially to overcoming the difficult economic situation of many families in our country. In 2005 Banco CrediChile started this program with 5,500 clients. At the end of 2006, it reached a portfolio of more than 13,000 small entrepreneurs. The support is aimed at people whose monthly income is lower than Ch$ 40 thousand, to whom grouped loans are delivered in order to start their small businesses. These loans record a recovery rate of 100% and generate an estimated increase of around 40% of their income. It is interesting to note that 88% of the micro-loans are received by entrepreneur women, whose in their majority are the head of their household. 23 Growing in Technology The use of technology has contributed to making processes channels, like attention desks and the tellers in our more efficient, both for the banks and for their users, traditional offices. Despite this trend, Chile still has a whether individuals or companies. The possibility to carry great opportunity to make its processes more efficient out transactions in remote locations not only reduces by making more use of these remote channels. This operating times and the related costs but allows the is shown by comparing the frequency of use of payment processing of larger volume of transactions, providing mechanisms using plastic cards, where Chile shows quality to a larger number of customers. (according to the latest available information) a volume of transactions per inhabitant far below that of more These are the characteristics that explain the higher level developed countries, both in the use of credit and of of use of electronic channels in carrying out banking charge cards. transactions in recent years, as opposed to the traditional Number of Transactions per Unhabitant per Year 95 100 100 100 41 2 7 Colombia With Credit Card 10 3 Mexico 13 17 19 24 5 Chile Brazil Italy With Debit Card Source: Morales & Yáñez, Research Department, SBIF, 2006 (using numbers for 2004) Our Customers 24 Portugal United Kingdom Banco de Chile has actively promoted the use of remote channels in order to provide a faster and more flexible service to its customers, and also to introduce more efficiency to its processes. The number of transactions made through traditional channels has therefore been reduced from 38% to 24% in the last 3 years. During 2006, total transactions made using our ATM network increased by 5% while those made via the internet increased by over 20%. On the other hand, transactions made via tellers and enquiry desks reduced by over 8% and 37% respectively, reflecting the greater facility and convenience of electronic channels for our customers. Change in the Volume of Bank Transactions per Channel in 2006 -8.1% 5.2% -37.4% 20.3% Tellers In the case of the internet channel, the number of monetary transactions over this channel has doubled in just three years, and more than 60% of our checking account holders use it for some type of transaction. The internet platform for the individuals market was innovated by designing mini-sites for the different retail campaigns. The full implementation of the Bank's global attention model allowed the presentation to customers of DigiPass ATM Enquiry Desk Internet specific campaigns according to the needs of the different subsegments. Access to flexible technology platforms motivated the re-launching of mortgage products with a pioneering advisory service through a specialized web site and a novel enquiry system via on-line dialogue (“chat”). The Companies internet channel continues to consolidate itself as a leader in satisfaction, offering specialized operations in foreign trade, on-line investments, a new collections portal, etc. A Centralized Attention Model was also introduced during 2006 that provides a more agile service by permitting fluid joint work between the different divisions, which has a positive effect on customers' relations with the Bank and increases productivity. In both the retail and wholesale markets, the use of the internet for banking transactions was strongly reinforced with the new high-security password service, “DigiPass”, which, through a dynamic and personal password grants high reliability in electronic funds transfers to third parties, making the Bank one of the leaders in security matters in Latin America. 25 Neos Plan: Responses of Excellence In 2003, our Bank began an undertaking of great importance that has involved the whole organization due to its breadth, the project's technical quality and the favorable impact, which we already perceive, on the development and growth of our businesses, with quality and focus on our customers. This project, which represents an integral technological change, is based on a renewed concept of customer attention, in any market segment, by recognizing different needs and providing the necessary information for preparing a value proposal adjusted to that need. This concept, which appears to be revolutionary, involves a significant change in the way we attend our markets, in which offers that are barely differentiated generate customer dissatisfaction. We are confident that the efforts made enable us to offer a world-quality platform, always maintaining the customer as the focus. Within this project, 2006 was the year for the change of the loan systems. In four stages, from January to December, the Bank's loans were transferred from separate systems for each banking division (companies, individuals and consumer loans) to just one system. From the customer's point of view, we today have precise, timely and global information for attending any loan-related requirement. The new loans system calculates and records interest daily which permits faster reactions in cases of renegotiations, prepayments, loan consolidation, redefinition of conditions, etc. Also within the scope of the Neos plan, the implementation of the Genesis project is focused on providing the latest technology for the teller systems. This CRM (Customer Relationship Management) type platform, built on a globally-known application, allows each customer to be attended homogenously and with the same information, regardless of whether the customer has approached the Bank through their account executive, a branch enquiry desk or a Our Customers 26 telephone banking service. It also enables the standardization of the internal processes associated with the granting of credits and the opening of an account or a credit card. The automated task-assignment process has reduced time, generating information in real time for the executives, exercising better supervision and reducing the risks of operating errors. So a fundamental stage of the Neos pan was completed which is the most important, from the point of view of our objective of being truly closer to the customer. We are now a bank more oriented to asking ourselves what the customer needs in order to offer it proactively, being able to meet objective, quantified and controlled targets. We are a more perfectionist organization in terms of ensuring that all customers' requirements are attended. We are a service company that has self-imposed attention standards and creates levels of supervision to see that they are met. The information collected and held by the systems, despite handling more than 400 thousand checkingaccount holders and more than 600.000 debtors, provides us with more and better access to know the needs and potential of our customers. Amongst the innovations that have been possible to offer thanks to this renewed focus include “Cuenta Conmigo”, an account designed for segments that prefer a low and fixed monthly cost, privileging self-service through remote channels and ATMs, principally young people who seldom visit branches and make little use of physical payment means. This service incorporates the concepts of self control, permitting customers to manage their payments, and flexibility, being able to change the payment plan according to use and having information available on the internet. Our Telephonic Assistance Service receives over 250 thousand calls a month, functions 24 hours a day, seven days a week, and has 200 executives who combine advanced technology with a human scale service: we should be able to recognize our customers. Based on this platform, we could develop the Fast Response project that coordinated multiple areas of the Bank in intensive team work to provide the customer with the solution they need: the immediate refund of money in cases of erroneous charges, clarification of statements, un-processed payments, etc. The service is monitored periodically with indicators like calls received, solved and lost, plus the time taken to answer. The Best Overall Quality of Service Service Image Brand Recognition 35 30 Bank to change to 25 20 15 Security & Solvency 10 5 0 1st option for a new checking account Best global service quality More agile & flexible Banco de Chile Other Competitors We feel proud and honored by the perception that our community has of the quality of service provided by Banco de Chile. Our Bank has led, now on various occasions, in all the attributes of service image evaluated by the quarterly survey made of a broad sample of checkingaccount holders in Chile. Banco de Chile is perceived as the bank with the best overall quality of service, the most agile and flexible, that has the best branches, the best technology, the most competent executives, the most friendly and convenient service and the bank most likely to change to. Adimark GFK survey, ABC1, C2 checking account holders. July - September 2006 Banco de Chile includes Banco Edwards brand. 27 Our Community Our Commitment with the society is a fundamental part of our strategy for sustainable development and implies essentially managing the business in a profitable and efficient manner while, at the same time, attending to the interests of our community. 29 Our Commitment with Rehabilitation For 27 years now, Banco de Chile has built up a history and culture of supporting the physical and emotional rehabilitation of thousands of disabled children and young people. This commitment has, without doubt, a special significance to the extent that it touches all of us, from different positions, who feel part of the Banco de Chile Corporation. It involves of course our staff who work for many months in organizing and enabling the collections, our shareholders who approve and stimulate the project, our customers who make an important contribution, and our whole community which, in placing their trust in the Bank and the Teletón Corporation, ensure the success of the country's most important charity campaign. This organized and professional acting is a good example of how in Banco de Chile we understand our commitment with society. We firmly believe that with our well inspired and well done work in all the areas in which we participate, we are enabling our country to grow. A Silent Effort Receiving thousands of deposits made during the campaign, centralizing the information and providing on-line calculations of the donations is all a challenge. Our commitment is to face this task with excellence and we therefore have a team working throughout the year coordinating the areas that have to be implemented, preparing the attention points and the calculation delivery systems, and improving the collection operative processes and systems. Just in the information technology area, close to 80 people work partially for three months in order to comply with laboratory systems and installation preparations and control centers, dedicating a total of around 7,500 man-hours to this task. At the same time as the work carried out by the operative support area, an intensive internal motivational campaign is carried out during the months leading up to the campaign, ranging from merchandising in branches to the organization of numerous events throughout the country ending in a large gathering involving more than 2,000 staff in 2006. Our Community 30 During the day of the Teletón, Banco de Chile makes its attention network available to the country, outside working hours, for more than 27 uninterrupted hours with 12,000 shifts. In this way, almost 7 thousand people, practically all the Bank's employees, work voluntarily for close to 30 hours, often uninterruptedly, throughout the whole of Chile. This silent and disinterested effort, which has remained unchanged through the twenty campaigns made to date and reflects the extraordinary quality of our work team, is a pride to the whole of our Corporation. Teletón 2006 • Banco de Chile prepared more than 550 collection points for Teletón, increasing its normal coverage network from Arica to Puerto Williams by over 10% compared to the previous year. • 220 collection points open in the Metropolitan Region and more than 330 in the regions. • For the first time, remote parts of country like Easter Island and Juan Fernández Island were incorporated. • A network of 1,300 ATMs throughout Chile was added to the branches and cash agencies. • The Call Center of Banco de Chile also worked 27 hours receiving telephonic donations. • Our technology permitted donations to be made by internet, electronic transfers and against any credit card. • The amount collected exceeded the target of Ch$11,403,914,256, reaching US$ 26 million. Easter Island Collection Center Prior Work • The Bank's web site is modified to allow the collection of donations through electronic funds transfers from checking accounts and against credit cards, whether of customers or non-customers. • Computer applications are developed that allow the organization of the Bank's staff to cover every one of the shifts during the event. • The applications used by the ATMs are modified to allow, during the 27-hour collection period, the receipt of donations through funds transfers. • Our Contact Center is redefined to receive both donations with credit cards and donations from telephonic accounts and answer enquiries from donors, on the days prior to and during the event. • A management center is organized to know on-line the global amount collected through each of the channels, using collection projections based on past experience and a predictive model. Everything is connected digitally with the Teletón Theatre and the National Stadium. • Banco de Chile, at its cost, prints over 3 million special deposit slips, contracts more than 12,000 meals for the occasion and acquires thousands of candies and merchandising articles like posters and bracelets. 31 Our Commitment with Rehabilitation “Let's Make a Miracle” This was the slogan for the first Teletón held on December 8, 1978. The now famous account number 24.500-03 of Banco de Chile made its debut, with great success, in attracting Ch$84,361,838, almost two and a half million dollars at that time, greatly exceeding the target for that year of Ch$33,361,000. With the nervousness and expectations of all first occasions, the Bank was concerned with every last detail at a time when there were few technological aids. All the branches were prepared plus some auxiliary cash agencies. Special procedures had to be defined, all manual, that established the actions to follow for each office and the manner for recording the donations on forms designed for the purpose. Apart from receiving a large mass of the public while avoiding crowding, computations had to be provided at certain intervals to the computation center at Banco de Chile's head office. The information was received through a long-distance calls protocol. We have ever since contributed to this work which already has 10 disabled children attention centers where 50,000 children have been rehabilitated. 2,500 new patients are added every year, who receive high-quality specialized attention thanks to the contribution of the whole community. Art and Sport for Integration As part of its constant commitment with rehabilitation, Banco de Chile also provides support for young people of the Foundation through various artistic activities like Advanced Art Workshops which, with enthusiasm and happiness in living, strengthen their self-esteem. The works prepared jointly between the disabled child and an artist, are shown at exhibitions sponsored by the Bank. In the area of sport, the Banco de Chile NEC Wheelchair Tennis Tour Cup championship is organized for disabled adults to take part. This is one of 136 international-level tournaments for wheel-chair participants and enables the accumulation of points for the global ranking. The Bank has also maintained its support for the disabled tennis player Robinson Méndez, who has been in top place in Chile and Ibero America and is rated 16th in the world. There are also other artistic projects like the production of theatrical works, musical performances, murals and exhibitions whose principals are child members of Teletón, from Arica to Puerto Montt. Latin American Teletons Banco de Chile gave its support in 2006 for organizing the Sixth International Congress of Teletons (Oritel), which groups together the institutions of Chile, Brazil, Mexico, Colombia, Nicaragua, Peru, Paraguay and El Salvador, among other Latin American countries. More than a thousand representatives shared information about experiences in health and integral rehabilitation matters that will provide a better quality of life for disabled people. Our Community 32 A different contribution Claudia Bustamante Novoa, services coordinator of Banco CrediChile, represents those who helped in this campaign for the first time. “My participation had always been through a monetary contribution and I always had the feeling, regardless of the amount I donated, that something was missing. As I was working for Banco Edwards when the merger with Banco de Chile occurred, I could at last have the opportunity to take a more active participation and I had no doubts about signing up. In this Teletón, I was six months pregnant with my daughter Josefina. She and my oldest son, Bruno, were my greatest motivation. I worked as a teller at the Banco de Chile office in Irarrázaval and the atmosphere was incredible, both among my Bank companions and the public that came to give their support. Participating generates comradeship, affection, gratitude and a spirit of solidarity. Also there are in our institution examples of staff who for some reason have been helped by Teletón at some time. I think that participating actively in these campaigns makes us better people, the heart grows larger, our view of life changes and makes it a better world to live in. I will tell my companions that if they have the opportunity next year to take part, they should not refuse it”. Claudia Bustamante From the Bottom of the Heart One of the employees who has been closely involved in the changes in the Teletón since the beginning is Roberto Navarrete Moreno, who joined the Bank in 1978 and has taken part in every one of the campaigns. He is today Head of Senior Operations in the Attention Channels Area. ““For the first Teletón, the atmosphere prior to the opening was of uncertainty. Someone announced that we, the Bank, would once again make history and remain in the eyes of every Chilean. During the first campaigns, I remember that it was more common to receive objects. There was a painter, a customer of the Bank, who gave a painting to be auctioned, in addition to jewels that were received. Even today, it is common to see couples making a deposit in the Bank following their wedding. But what I most remember, and which is repeated every year, is the poorer people who donate unselfishly within their possibilities and sometimes in excess, believing in us as people, as the Bank and in the work of the Teletón. Taking part, seeing the number of children who are attended at the centers and seeing how much progress has been made, causes a feeling that it is difficult to describe. In all these years, despite the hard work, I have never heard of anyone who did not want to take part. I believe that these activities show the more human side within our company. We always have a lot to learn from taking part in this initiative”. Roberto Navarrete 33 Education, the Tool Against Poverty We believe that education is the best tool for lifting up the most needy sectors of our society. We also believe that children cannot wait and that every day is an opportunity lost or won. Our organization has committed itself to help them win, in knowledge, in values, in integration, in happiness, by granting its support to the School San José de Lampa, which forms part of the “Educating Together” program run by the Fundación Astoreca. This commitment of Banco de Chile included a large part of financing for the building of the school in 2005 and continues with support for the administration and carrying out of initiatives that promote the development of children and their families, such as cultural, sports and recreational activities. School San José de Lampa Opened early in 2005, located in the town of Lampa, having a population with a poverty level of over 70%, caters for over 320 children at infants and junior levels, who have few possibilities of access to education. The program provides the formation of excellence through models that the Foundation replicates in other institutions: •The Internet portal “Educating Together” receives around 32,000 visits a month and makes available to the community practical elements of already-proven educational experiences. The portal www.educandojuntos.cl has a specially-dedicated team for the investigation, systematization and development of its content, advised by a consultative council comprising a member of each member institution. • Construction of schools in poor areas (School San Joaquín de Renca and School San José de Lampa). • Training program for a hundred teachers who educate 40 pupils per class, in order to reach 4,000 children. Our Community 34 Multi-purpose fields In mid 2006, Banco de Chile inaugurated the multi-purpose sports fields where more than 320 children can play sports like football, volleyball and basketball at their own installations thanks to the long-term commitment we acquired with this project having a strong social impact. The new sports facilities are of great importance as they meet the needs for the integral development of these children and tackle one of the most urgent tasks currently facing our country. Activities 2006 • Implementation and equipping of sports fields at School San José de Lampa (el recuadro de las multicanchas deberìa estar ligado a este punto) • Invitation to the 350 pupils of school San Josè to see the infants theatre play “El Libro de la Selva”. • Sponsorship of the Tecno Fast Atco golf tournament and other activities for raising funds for the school San Josè. • Sponsorship and organization of the cultural week of school San José de Lampa. • Presentation of meaningful Easter and Christmas activities for all the children of school San José de Lampa. Other Educational Activities PSU Scholarship: Banco de Chile has awarded for 14 years now its PSU (university entrance examination) Scholarship for the best national weighted marks (in mathematics and language) in order to reward academic effort and excellence among Chile's young people. This initiative falls within the policy of promoting education of excellence. From the school graduates of 2006, Francisco Javier López Quezada, a pupil of the school Concepción de Parral, won this prize which will enable him to finance the whole of his university degree course. Reconstruction Task: Banco de Chile supported the construction of the Arturo Prat nursery-school and kindergarten which was destroyed during the earthquake that affected the city of Iquique in June 2005. The works implied an investment that was almost 50% financed by the Bank, the balance being collected through the opening of a checking account with Banco de Chile. This has enabled over 70 children, including 40 babies and 32 infants of the O´Higgins community to begin their schooling experience in a first-class infrastructure. Student Exchange with China: In November 2006, a cooperation agreement was signed between Banco de Chile, the Vice Chairman of the Board, Andrónico Luksic Craig, the Business School of the Pontificia Universidad Católica and Tsinghua University School of Economics and Management, to start student exchanges between these institutions. The agreement, signed in Beijing, will offer the opportunity for 20 students and MBA professors of the School of Economics and Management of Tsinghua University to take part in the “Doing Business in Chile” program, which contemplates a stay of 10 days in Chile and will combine master classes with on-site visits. Likewise, 20 students and MBA professors of the Business School of the Pontificia Universidad Católica de Chile can take part in an equivalent program in China. The agreement will last for three years. 35 Support for Excellence at Sport In order to promote the development of Olympic sports in Chile, Banco de Chile signed a financial support agreement with the Chilean Olympic Sportspersons Association (ADO). The objective of the project is to strengthen the different disciplines, support the programs of the federations and finance international competitions of sports men and women, stimulating numerous national talents that lack the necessary support to dedicate themselves to the sport professionally. This permits Chilean sports men and women to develop their abilities to the maximum in order to compete at the highest international level and gain the motivation necessary for obtaining results of excellence Hogar de Cristo Banco de Chile has had the opportunity to support this social assistance institution in many ways over time. This collaboration today reaches our internal and external customers: • “Give your Change” campaign. The players in this campaign are the branch tellers who collect donations from customers in small amounts in making payment transactions. • Automatic payment campaign. The account executives include in their range of products the programmed payments of donations automatically charged to checking accounts or credit cards, without cost to the customer or the charity. • Campaign 1 + 1. Bank staff participate voluntarily by promising a monthly donation deducted from their salaries which generate an equivalent contribution by the Bank. (*) Hogar de Cristo (A Home for Jesus Christ) is a not for profit organization aimed at providing shelter for the poorest among the poor). Our Community 36 Transparency with Third Parties Banco de Chile gives great importance to relations with its suppliers, which are clearly regulated by the internal Ethics Code that states that this commercial relationship should be strictly independent and impartial. Our policy is oriented to the strict compliance with signed contracts and to work consistently to perfect relations with our suppliers. We ensure transparency in the purchasing processes of products and services, on the basis of tenders or quotations, as appropriate, for which an electronic portal was created called ARTIKOS that guarantees a high transparency in the process. Responsibility with the Environment Thanks to the success of its electricity saving project, Banco de Chile received first place in the National Energy Efficiency Prize 2006. This recognition is granted by the Confederation of Production and Commerce (CPC) and the Ministry of the Economy to companies that make a significant contribution to the good use of energy. Conscious of the impact that our surroundings have on people's quality of life, Banco de Chile has begun a series of initiatives for contributing with an efficient management of energy and generating environmental responsibility practices that contribute to protecting our habitat and reconcile economic growth with care for the environment. from the communications center and installation of sensors for light switches for people using closed premises. All these measures have been applied in new branches of Banco de Chile, Banco Edwards and CrediChile. Our action in this area has not only brought recognition for energy efficiency but permits us a considerable energy saving, of 12% in 2006. Banco de Chile has introduced a series of energy efficiency actions since 2005, like the migration of all junctions to hourly tariffs, the incorporation of automated control of maximum peak hour demand, and the incorporation of innovative technologies that permit optimizing the use of artificial lighting, like the installation of remote light switches Energy savings programs have also been introduced progressively relating to air conditioning and the recycling of materials, including differentiated waste and paper and ink container recycling. Oil has also been replaced by natural gas in boilers and new soundproofed electric generating equipment has been acquired. The principal cleaning products used by our offices and branches are biodegradable, and paints soluble in water are used whenever possible. 37 Art and National Heritage Banco de Chile has for many years supported culture and art as a way of contributing to the preservation of our heritage. Sponsorship of painters, of state policies in this respect and of institutions dedicated to supporting art and culture in Chile have been the response to this concern. A good example is the permanent exhibition of Metro Arte “ChileHoy” by the well-known Chilean artist Guillermo Muñoz Vera. The work comprises 1,800 m2 of painting in 16 large-format works, which provide a particular vision of Chile through a journey through the sceneries of the north, center and south of Chile. This exhibition provides the bringing of art Our Community 38 to all sectors of the population, installing a permanent example of a recognized painter in a Metro station where it can be appreciated daily. The buildings of our head office in Santiago and that of our Valparaiso branch are rich examples of the historic commitment of the Bank with the conservation of these good architectural works. The head office at Ahumada Street 251 dates back to 1926 and is the work of the Viennese architect Alberto Sieguel Lubbe. In the Banco de Chile building in Valparaiso is a museum that forms part of the heritage of that port and where pieces of great historical value are kept. History through Coins Approximately 70 years ago, Banco de Chile began a valuable collection of representative coins that includes unique pieces of historical value. The collection is a sum of efforts over time to preserve Chile's historic assets. First coin made in Chile, of half ounce gold, 1749. The collection includes the first coin made in Chile, of four and a half ounce gold escudos dated 1749. While Santiago has had a mint since 1743, the first issues were made six years later. There is also the splendid collection of colonial coins, particularly the so-called “macuquinas” in gold and silver, and the silver reales minted under the reign of Fernando VII. Eight silver reales, coined under the reign of Fernando VII. Chilean coin dated 1884, resealed in Guatemala. Silver coin of 1817 with signs of the independence. “Macuquina” in gold, from the colonial time. 39 Legal Name: Banco de Chile RUT 97.004.000-5 Head Office Ahumada 251, Santiago, Chile Phone (56-2) 653 1111 - Fax (56-2) 653 3434 www.bancochile.cl Telex 240479 BCHIL CL Swift BCHICLRM Nueva York Branch 535 Madison Avenue, 9th floor Nueva York, N.Y. 10022, U.S.A. Phone (1-212) 758 0909 - Fax (1-212) 705 4450 [email protected] www.bancochileus.com Miami Branch 200 South Biscayne Boulevard, 27th floor, Miami, Florida 33131 - 5307, U.S.A. Phone (1-305) 373 0041 - Fax (1-305) 379 6464 [email protected] www.bancochileus.com Buenos Aires Representative Office Reconquista 656, 2th floor-A, Buenos Aires 1003, Argentina Phone (54-11) 4314 6366 - (54-11) 4314 6299 [email protected] Mexico F.D. Representative Office Andrés Bello 10, 16th floor, of. B Colonia Lomas de Chapultepec 11560, Mexico F.D. Phone (52-55) 5281 5662 - (52-55) 5281 5644 [email protected] Sao Paulo Representative Office Av. Paulista 1912, 9th floor, c.j. 91, Cerqueira Cesar, CEP 01310 -200 Sao Paulo, Brazil Phone (55-11) 3253 6968 - Fax (55-11) 3253 2050 Banchile Trade Services Limited Hong Kong Standard Chartered Tower, 7th floor Level 28, Three Pacific Place, 1 Queen´s Road East, Hong Kong Phone (85-2) 2282 6710 - (85-2) 2282 6707 Fax (85-2) 2375 3372 Beijing Representative Office 606 West Tower, Twin Tower, B-12 Jianguomenwai Avenue, Chaoyang District, Beijing Phone (86-10) 5879 4301 – (86-10) 5879 4302 Fax (86-10) 5109 6040 We Help the Conservation of the Environment This publication has been printed on paper made 100% from recycled fiber, certified by Smartwood under the FSC standard. At every stage in the preparation of this paper, the environmental impact factor has been taken into account. In its manufacture -which requires heavy energy consumption- traditional electricity methods have been replaced by electricity generated by wind turbines. The process has been certified by Green-E, an organization that guarantees production with the use of top-quality renewable energy. The white and pure appearance of the paper has been obtained through a bleaching process that is completely free of chlorine. We invite our suppliers, customers and the public in general to prefer chlorine-free paper, not utilising fibers from tree species of high conservation value or from longstanding forests, the use of re-usable containers and the minimum loss of packaging material. We shall thus help to conserve our country, rich in forestry resources, as well as our planet, supporting the development of sustainable businesses.