2016: media kit - Playboy Enterprises

2016: MEDIA KIT
1
OUR MISSION
W
ith progress, freedom and exploration
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2
2016 MEDIA KIT
INTEGRATED CONTENT
OPPORTUNITIES
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3
2016 MEDIA KIT
PLAYBOY.COM
2016 MEDIA KIT
THE PLAYBOY.COM
READER OVERVIEW
12.5Mm 33
%
**
UNIQUE VISITORS
“Playboy.com offers a 360° vision of
millennial male life. Once a guy leaves
the office, his time belongs to Playboy.”
- CORY JONES,
CHIEF CONTENT OFFICER
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116.1MM
**
MONTHLY PAGE VIEWS
91.3
%
*
MALE
%
AGE 18-39
* SOURCE: DEMOGRAPHIC PROFILE, COMSCORE DEC 2015
** GOOGLE ANALYTICS DEC 1-31. 2015
5
2016 MEDIA KIT
$
75K
MEDIAN HHI
51.7
*
*
74
%
AGE 18-49
*
PLAYBOY.COM EDITORIAL FRANCHISES
ENTERTAINMENT
SEX & CULTURE
------- MY WAY -------
Playboy’s iconic and highly
celebrated monthly
interview
Long-form Q&As with
entertainers and
influencers
A breakdown of what TV
to watch online
(for cord cutters)
Short comedy sets filmed
in front of a live audience
at Playboy’s Headquarters
H
Francofile
6
2016 MEDIA KIT
Playboy correspondent
Yoonj Kim investigates the
world of sex and culture
Text and graphics explain
various topics such as
food, sex and body parts
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fugiand to the fa fits Name here or maye its not really surze this iss dfdio
James Franco’s monthly
interview column from
Playboy magazine
I have come to Tampa in search of a
man. In newspapers and chat rooms,
on blogs and video, this man has been
referred to as the Phantom, the Wizard of Oz, the new Don King, Keyser
Söze, the Rasputin of Boxing and the
most powerful man in sports. There
are theories about him: that he’s turning boxing into the USFL, that he’s
killing boxing just as he killed Motown Records and, my favorite, that he
doesn’t actually exist but is a creation
of the Illuminati to launder money
through certain TV networks. I have
never met or even seen the man in person, so I cannot confirm nor deny any
of that. I am sure of only one fact: The
man’s name is Alan Haymon.
I’m told Haymon is not in Tampa. Physically, that is. Yet as I roam
the 10,400-seat Sun Dome, home to
the University of South Florida Bulls
and tonight’s ESPN show, it’s obvious Haymon is everywhere. Most of
the 20 fighters on the card, including
headliners Keith “One Time” Thurman (25–0, 21 KOs) and Luis Collazo (36–6,
19 KOs), are managed by Haymon. The entire mobile set featuring the dazzling Wall of
Thunder—a Times Square–size array of threemillimeter LEDs (costing in the neighborhood
of $2 million) displaying the fighters’ names
and head shots—was funded by Haymon. His
fingerprints are on ESPN too, this being the debut of an ESPN-Haymon monthly boxing series
that replaces the weekly Friday Night Fights.
To those with a stake in the sweet science,
Al Haymon has been known as the sport’s preeminent boxing manager–advisor for the past
decade. Some hailed it as a bold, long overdue move to revive a stagnating sport. Others
flipped out, claiming Haymon is attempting
to hijack the sport and put high-profile promoters (Top Rank, Golden Boy) and networks
(HBO, Showtime) out of the boxing business.
Instead of seeing Haymon as a savior, many see
him as a shady, secretive Suge Knight of boxing
who is way out of his league. “There are a lot of
I L LU S T R AT I O N BY
MICHAEL MÜLLER
smart people with access to lots of money who
make stupid decisions,” said Kathy Duva, CEO
of Main Events promotions. “They set themselves into a hole and it blows up. This is gonna blow up.”
This meant the sport was returning—
regularly—to pedestrian TV, including five
prime-time shows, something the networks
hadn’t aired in three decades. The architect
and owner of the Premier Boxing Champions brand? Al Haymon. As if that news wasn’t
enough, over the coming months PBC announced what felt like a new TV deal every
week, including ones with CBS, ESPN, Spike,
Bounce and Fox Sports. As the story unfolded, it was revealed that Haymon had raised
$425 million to fund his attempt to return boxing to “free” TV and, in doing so, to the national zeitgeist. Some hailed it as a bold, long overdue move to revive a stagnating sport. Others
flipped out, claiming Haymon is attempting
to hijack the sport and put high-profile pro-
moters (Top Rank, Golden Boy) and
networks (HBO, Showtime) out of the
boxing business.
Instead of seeing Haymon as a savior, many see him as a shady, secretive
Suge Knight of boxing who is way out
of his league. “There are a lot of smart
people with access to lots of money who make stupid decisions,” said
Kathy Duva, CEO of Main Events promotions. “They set themselves into
a hole and it blows up. This is gonna
blow et thup.”
Back at the Sun Dome, however,
the only thing blowing up is the
7,000-strong crowd. Spotlights swirl.
The Alan Parsons Project’s “Sirius”
(the Chicago Bulls’ intro song) blares
over the sound system. “Ladies and
gentlemen, we are about to go live on
ESPN. Let’s make some noise for the
PBC!” With 11 cameras, glitzy staging
and palpable excitement for Clearwater, Florida native Thurman, tonight’s
production is a serious upgrade from
ESPN’s now-defunct Friday Night
Fights. “The PBC is bringing us fighters at
their pinnacle,” says Brian Kweder, senior director of programming and acquisitions. “That
belongs on ESPN.”
After a stunning ninth-round TKO on the undercard, the main event kicks off. The 26-yearold Thurman, stronger, faster and sharper,
dominates the first four rounds. But in the
fifth, the veteran Collazo hurts Thurman with
a left hook to the body. The younger fighter recovers, however, and a bloodied Collazo doesn’t
come out for the eighth round.
As I join the sated masses heading for the
doors, I run into Tim Smith, Haymon Boxing’s
vice president of communications, a.k.a. the
company flack. Genial and quick with a smile,
Smith, a former New York Daily News boxing
scribe, chats with a white-haired acquaintance
from the boxing business. They talk about the
fight, the changes afoot and the future of PBC.
“That Al is going to be like Dana White and
the UFC,” notes the old-timer.
Best of the year so far in
music, movies, television,
comics, books and game
------- [ ? ] EXPLAINING IT [ ? ] ------60-second video
summaries of things you
ought to know but don’t
A weekly playlist of
Playboy’s top music picks
Celebrating personalities,
defining moments, and the
entrepreneur in all of us
+ ARTIST IN RESIDENCE +
Monthly artist profiles
showcasing original artwork
in Playboy magazine
H 2016 ELECTION H
Playboy’s comedic weekly
news roundup
Intimate live performances
filmed at the Playboy Bar
COLUMN
Monthly column
answering questions
submitted by readers
Weekly relationship
advice column in which
Playboy’s resident dating
expert decodes modern
dating dilemmas
STYLING BY JAMIE KIMM HICTAM FACCUS ACIPSAEPUDIA NUM FACIA VOLUPTI
The magazine’s monthly
interview franchise
featuring long-form Q&As
\\\\ THE RENEGADES ////
A video series that
recognizes and celebrates
male renegades
Need-to-know information
from the brand that has
fought for individual liberties
and freedoms
PLAYBOY.COM EDITORIAL FRANCHISES
STYLE
NIGHTLIFE
GAMING
AUTOMOTIVE
Weekly gear roundup of
the items we love
A breakdown of what TV
to watch online
(for cord cutters)
Gaming segments, event
coverage, and product
reviews with Playmate
gamers and celebrity guests
Video series featuring
Playmates, celebrities and
indy drivers test driving
the world’s fastest cars
RIGHT CAR, RIGHT ROAD
Bi-weekly style posts that
give readers a complete
look
Short comedy sets filmed
in front of a live audience
at Playboy’s Headquarters
DRIVING, DISRUPTED
d HOLIDAY GIFT GUIDES d
Playboy shows off the
ultimate gear, gadgets, bar
accessories, and more to
give guys’ wish lists a
serious upgrade
A travel-themed perfect
pairing of a car and a road
Weekly taste testing series
Weekly bartender profile
and video interview series
Monthly feature highlighting
automotive innovations
THE RIDE =====
A purely fetishistic, loving
appreciation of a car or
category or cars
Weekly cocktail column
The best picks for food,
drink, and nightlife in
different cities
7
2016 MEDIA KIT
ORIGINAL VIDEOS
TWO IDIOTS AND AN EXPERT
CONSPIRACY THEORY
PLAYMATES ON…
THE WORST
PLAYBOY MUSIC
Each week, Playboy’s resident hosts
meet up with a scientist or expert in a
specific field of study in order to find
out more about what it is they do, using
humor to distill lofty scientific concepts
for the average person.
Leveraging the internet counter-culture
around conspiracy theories, a
comedian interviews some of the
wackiest people under the guise of
being a fellow conspiracy theorist, with
lots of comedic interaction.
Playboy asks 10 Playmates about
trending, shareable, or niche topics that
are interesting to a mass audience,
such as “Which conspiracy theories do
you believe?” or “Who do you think will
win the Super Bowl?”
Each episode looks at categories of
people who fall into “The Worst”—
adults who LOVE Disneyland, people
with “gluten allergies,” people who
Instagram ALL of their food—and
presents them in a funny, satirical way.
Playboy films songs with up-andcoming and buzzing artists in unique
environments outside of the normal
studio space, tour busses, and concert
venues, to show fans a different side of
the band and a new version of their
popular songs.
8
2016 MEDIA KIT
PLAYBOY.COM AD SPECIFICATIONS
PLAYBOY.COM ADVERTISING
REQUIREMENTS: 2016
PLAYBOY.COM DIGITAL
SPECIFICATIONS
Images displayed on Playboy.com
must be appropriate size,
resolution, and aspect ratio.
Playboy.com may re-size images
to conform to design
requirements. All images should
be supplied in the appropriate
size and aspect ratios as
specified below.
Playboy.com cannot guarantee
the appearance of online images
provided in other sizes,
resolutions, or aspect ratios.
There are no looping restrictions.
Animated GIF and HTML banners
are allowed. Playboy.com is
capable of most banner formats
(Java, daughter windows, etc.)
and supports rich media.
MEDIUM RECTANGLE
HALF PAGE
BILLBOARD
PUSHDOWN
PUSHDOWN
300 x 250
300 x 600
300 x 600
970 x 90
1200 x 850
SUPER
LEADERBOARD
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• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
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• Expandable height: 250 px
• Close button required: Yes
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• Approved rich media vendors:
Eyeblaster, Pointroll, Eyewonder, Dart
Motif, ARM
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• Max standard file size: 200K
• Max initial load: 200K
• Subsequent max user polite file load
size: 1MB
• Subsequent max user initiated file
load size: 1.5MB
• Max File Size Flash/Rich Media: 100K
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
• Close button required: No
• Max 24 FPS
• Standard lead time: 7 days
• Max standard file size: 100K
• Max initial load: 100K
• Subsequent max user polite file load
size: 110K
• Subsequent max user initiated file
load size: 2.2MB
• Max File Size Flash/Rich Media: 100K
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: Down
• Expandable width: 970
• Expandable height: 250
• Close button required: Yes
• Max 24 FPS
• Standard lead time: 7 days
• Max standard file size: 100K
per slide
• Max animation loops: 0
• Sound: None allowed
• Third-party tags: No
• Third-party tracking: Yes
• Expandable: No
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2016 MEDIA KIT
970 x 90
970 x 66
LEADERBOARD
728 x 90
Pre-roll
640 x 480v, t400 x 300v
• Standard lead time: 1-3 days
• Ad type: FLV, AVI, MOV
• Max standard file size: 5MB
• Max animation time: 15- 30 sec
• Max animation loops: 1
• Sound: Yes
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: No
• Max 24 FPS
• Approved rich media vendors:
DART, MediaMind, Pointroll
SOCIAL
MEDIA
2016 MEDIA KIT
SOCIAL MEDIA POWERHOUSE
P
layboy delivers one of
the most engaged
social media fan
bases in the world,
with content sparking
conversation among fans, celebrities
and the mainstream media. The
16.7MM
FANS
4MM 170K+ 1.05MM 1.1MM
FOLLOWERS
FOLLOWERS
FOLLOWERS
FOLLOWERS
Leading
the men’s
media
category
198.1MM
shareability and relevancy of our
content is the driving factor behind
this success.
EDITOR’S CHOICE WINNER
2015
HOTTEST MAGAZINE
ON SOCIAL MEDIA
1
# Men’s
lifestyle
media brand
IN SOCIAL MEDIA*
*SHAREABLEE
11
2016 MEDIA KIT
%
76
4th 34MM+
UNDER 35
LARGEST IN
MEDIA
75MM
REACHING OVER
FANS MONTHLY
CONTENT VIEWS
MONTHLY
LARGER THAN
GQ, COMPLEX,
AND MAXIM
TOTAL VIEWS
%
86
AGE 18-34
PLAYBOY
MOBILE
2016 MEDIA KIT
BEST IN CLASS
MOBILE OFFERINGS
W
ith more than 75% of traffic coming
from mobile, Playboy.com reaches a
highly engaged audience of guys who
regularly consume content via their
mobile devices. Playboy offers a variety
of high-impact mobile opportunities customized to
deliver brand messaging in an impactful way.
13
2016 MEDIA KIT
1
2
3
FULL-PAGE
FLEX UNIT
TOP ADHESION
Video
Overlay
• 1290 x 1280
• Full page closes to 320 x 50 ad
• Video capable
• Add to
calendar
• 320 x 150
• Billboard with video
WITH EXPANSION
• 320 x 50
• Expands to full
mobile page
• Add to calendar
4
5
SMARTPHONE
BANNER
MEDIUM
RECTANGLE
• ATF & BTF
placements
• 300 x 250
• ATF & BTF
placements
PLAYBOY.COM MOBILE SPECIFICATIONS
MOBILE BANNER
MOBILE MEDIUM RECTANGLE
HTML5 INTERSTITIAL
320 x 50
300 x 250
1280 x 1280 Background
768 x 768 Foreground
• Uses iFrame / Javascript: No
• Standard lead time: 1-3 days
• Max standard file size: 10K
• Max animation time: 0
• Max animation loops: 0
• Sound: No
• Third-party tags: Yes
• Third-party tracking: No
• Expandable: No
• Standard lead time: 1-3 days
• Uses iFrame / Javascript: No
• Max standard file size: 20K
• Max animation time: 0
• Max animation loops: 0
• Sound: No
• Third-party tags: Yes
• Third-party tracking: No
• Expandable: No
14
2016 MEDIA KIT
• Standard lead time: 21 days
• Video lead time: 21 days
• Uses iFrame / Javascript: Yes
• Max standard file size: 60K
• Subsequent max polite file load size:
1.5MB
• Subsequent max user initiated file
load side: 2.2 MB
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: No
• Approved rich media vendors:
Jetpack/Sizmek
TOP BANNER ADHESIONS
WITH PULL DOWN
TOP ADHESION EXPANDABLE
320 x 50 (640 x 100 Retina Display)
320 x 50 (640 x 100 Retina Display)
• Standard lead time: 21 days
• Video lead time: 21 days
• Uses iFrame / Javascript: Yes
• Max standard file size: 20K
• Subsequent max polite file load
size: 1.5MB
• Subsequent max user initiated file
load side: 2.2 MB
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: Yes
• Expandable direction: Down
• Expandable width: 320
(640 for retina)
• Expandable height: 440
(880 for retina)
• Close button required: yes
• Approved rich media vendors:
Jetpack/Sizmek
• Standard lead time: 21 days
• Video lead time: 21 days
• Uses iFrame / Javascript: Yes
• Max standard file size: 20K
• Subsequent max polite file load size: 1.5MB
• Subsequent max user initiated file load
side: 2.2 MB
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: Yes
• Expandable direction: Down
• Expandable width: 320 (640 for retina)
• Expandable height: 416 (832 for retina)
• Close button required: Yes
• Approved rich media vendors: Jetpack
PLAYBOY.COM GENERAL CONDITIONS
GENERAL CONDITIONS
Banners and insertion orders must be received 3
business days before they are to launch. Please
send all creative electronically to
[email protected]. Rich media requires a
test period of five business days prior to campaign
launch date and subject to approval by
Playboy.com. Rates are gross and subject to
change by Playboy without notice. Advertisers in
Playboy magazine will also receive their earned
frequency discount.
preferred position is agreed to in writing by
Playboy.
Non-magazine advertisers’ rates are as listed.
Playboy has the right to modify or alter banner
colors and sizes/shapes to conform to Playboy’s
website design. Advertiser and its agency agree
not to make any reference to Playboy, its
trademarks or its properties without the prior
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accepted upon the representation that the
advertiser and its agency have the right to
authorize publication of the contents thereof. In
consideration of such publication, advertiser and
its agency agree to indemnify, defend and hold
publisher harmless against any expense, claim or
loss arising out
of publication.
No conditions other than those set forth in this
rate card shall be binding on the publisher unless
specifically agreed to in writing by the publisher.
Publisher will not be bound by conditions printed
or appearing on order blanks or copy instructions
that conflict with provisions of this rate card,
except as provided herein.
All advertisements are subject to acceptance by
the Copy Acceptance Committee in Chicago,
Illinois. Publisher reserves the right not to accept
any advertisement, insertion order, space
reservation or position commitment at any time.
Advertising representatives have no authority to
approve or accept any advertisement or commit
Playboy to position of reservation space.
Positioning of advertisements is at the discretion
of Playboy, except when a request for a specific
15
2016 MEDIA KIT
All insertion orders are accepted subject to
provisions of our current rate card. Publisher shall
have the right to hold advertiser and/or its
advertising agency jointly and severally liable for
such moneys as are due and payable to publisher
for advertising that advertiser or its agency
ordered and that was published.
This document contains creative requirements for
advertising on the Playboy.com website. In
addition to the specifications listed below, the
creative may not simulate Playboy.com editorial
content or in any other way be misleading to the
user. All creative is subject to approval by
Playboy.com editorial.
PLAYBOY TAKEOVER POLICY
Takeovers will run for a period of 24 Hours from
12:00AM-11:59PM ET unless otherwise specified.
Takeovers are sold as packages and consist of
100% SOV of designated section pages unless
content specific sponsorships are running within a
given content page.
Takeovers do not include 100% SOV of pre-roll
video and companion IAB placements outside of
designated takeover pages. If individual units
within a takeover package must have impressions
against them, these will be deemed estimates and
are not guaranteed. Playboy may offer reallocation
and/or campaign extension to fulfill
under-delivered impressions at its discretion.
PLAYBOY CREATIVE REVISION
GUIDELINES POLICY
Playboy will not be liable for any delay in asset
delivery resulting in a delayed launch and
consequent under-delivery.
A maximum of two (2) creative revisions during
mock-ups and two (2) creative revisions for live
creative demos will apply to any/all custom and/
or standard creative assets. Creative revisions may
only be requested for implementation Monday
through Friday during regular business hours
(9AM – 5PM ET).
Playboy will not be responsible for any late
delivery of creative assets that might negatively
impact campaign fulfillment of the contracted IO.
Playboy will offer reallocation and/or
campaign extension to fulfill the contracted IO at
its discretion.
PLAYBOY TAGS & IMPLEMENTATION
POLICY
The Playboy operations team reserves the right to
audit all third party tags and to refuse any third
party audience data collection tags at its
discretion, unless otherwise agreed in writing by
the client and the Playboy management team.
PLAYBOY CANCELLATION POLICY Any advertising, marketing program, agreement
and/or contract is binding upon signature or
written agreement. All charges under an IO must
be paid to Playboy in connection with any
integrated marketing programs, including but not
limited to, any added value, custom content
sections, custom units, talent alignment, and/or
other value-add, within 30 days of execution of
the IO. A non-refundable cancellation fee equal to
the full value of any such takeover media, custom
content, and/or other custom production will
apply in the event that such program is cancelled
during development or prior to completion of the
IO, unless the full value of the custom assets are
reallocated within 30 days of the originally
contracted launch date. For the cancellation of
rotational media, we will follow the IAB Terms
applicable to standard media cancellations.
MOBILE APP
2016 MEDIA KIT
PLAYBOYNOW MOBILE APP
W
ith a simple, easy-to-navigate
interface, PlayboyNOW gives
users the latest in politics, art and
entertainment, humor, thought-
96
432K
75K
MALE
TOTAL DOWNLOADS
MONTHLY USERS
%
provoking literary content, pop
culture, and of course, beautiful women.
ADVERTISER OPPORTUNITIES
•
Pre-roll
•
300 x 250 in Galleries
•
Branded Content (Videos / Articles)
•
Custom Navigation Bar
•
The Daily Sponsorship
•
Full Page Custom Overlay
•
Branded Content Displays “Brought to You
by” Byline
•
Branded Content Article Displays “Brought
to You by” Byline
•
Branded Video Content / Pre-Roll Before
Non-Branded Video
•
17
320 x 250 Interstitial in Galleries
2016 MEDIA KIT
55
%
AGES 18-34
35
SCREENS PER
SESSION
8.1K
DAILY ACTIVE USERS
146K
MONTHLY VIDEO VIEWS
PLAYBOY
MAGAZINE
2016 MEDIA KIT
THE PLAYBOY
READER PROFILE
“Playboy magazine was created with
an intent to reflect on and influence the
cultural changes taking place in
America, as well as to become the voice
of sophisticated men all over the
world.”
- HUGH M. HEFNER
%
80
MALE
%
41
AGE 18-34
33.5
MARRIED
46
SINGLE
SOURCE 2015: GIK MRI DOUBLEBASE
19
2016 MEDIA KIT
65
AGE 18-49
40.3
%
%
%
MEDIAN AGE
$
%
60.3 52,176
EMPLOYED
MEDIAN HHI
2016 EDITORIAL SCHEDULE
DON’T MISS OUR SPECIAL ISSUES
MARCH THE NEW PLAYBOY
SPACE CLOSING:
JANUARY 6, 2016
Introducing Playboy Magazine’s first issue featuring no nudity. For more than 60
years, Playboy has been a catalyst for positive change in attitudes about sexual
freedom. We’ve won that battle and will kick off the March issue with a refreshed
MATERIALS DUE:
JANUARY 11, 2016
Playboy that stays true to our core DNA of beautiful women while infusing a
modern and fresh new look. Be part of this next chapter in Playboy’s history.
ON-SALE:
FEBRUARY 16, 2016
NOTE: EDITORIAL CONTENT IS SUBJECT TO CHANGE.
JULY/AUGUST THE FREEDOM ISSUE
SPACE CLOSING:
MAY 11, 2016
The Freedom Issue will be timed to the one-year anniversary of the Supreme
Court decision on gay marriage. We’ll be using the word freedom broadly in this
issue to include coverage of America’s sexual freedom in culture, First
MATERIALS DUE:
MAY 18, 2016
Amendment, and all of the things that define the DNA of Playboy and differentiate
us from other mens magazines.
ON-SALE:
JUNE 28, 2016
NOTE: EDITORIAL CONTENT IS SUBJECT TO CHANGE.
20
2016 MEDIA KIT
CLOSE DATES
MARCH
SPACE CLOSING: JANUARY 6, 2016
MATERIALS DUE: JANUARY 11, 2016
ON-SALE: FEBRUARY 16, 2016
SEPTEMBER
SPACE CLOSING: JULY 6, 2016
MATERIALS DUE: JULY 13, 2016
ON-SALE: AUGUST 23, 2016
APRIL
SPACE CLOSING: FEBRUARY 10, 2016
MATERIALS DUE: FEBRUARY 17, 2016
ON-SALE: MARCH 29, 2016
OCTOBER
SPACE CLOSING: AUGUST 10, 2016
MATERIALS DUE: AUGUST 17, 2016
ON-SALE: SEPTEMBER 27, 2016
MAY
SPACE CLOSING: MARCH 9, 2016
MATERIALS DUE: MARCH 16, 2016
ON-SALE: APRIL 26, 2016
NOVEMBER
SPACE CLOSING: SEPTEMBER 7, 2016
MATERIALS DUE: SEPTEMBER 14,
2016
ON-SALE: OCTOBER 25, 2016
JUNE
SPACE CLOSING: APRIL 6, 2016
MATERIALS DUE: APRIL 13, 2016
ON-SALE: MAY 24, 2016
JULY / AUGUST
SPACE CLOSING: MAY 11, 2016
MATERIALS DUE: MAY 18, 2016
ON-SALE: JUNE 28, 2016
DECEMBER
SPACE CLOSING: OCTOBER 5, 2016
MATERIALS DUE: OCTOBER 12, 2016
ON-SALE: NOVEMBER 22, 2016
JAN/FEB ‘17
SPACE CLOSING: NOVEMBER 2, 2016
MATERIALS DUE: NOVEMBER 9, 2016
ON-SALE: DECEMBER 20, 2016
2016 ADVERTISING RATES
NATIONAL ADVERTISING RATES
EFFECTIVE MARCH 2016 ISSUE
RATE BASE: 500,000
4/COLOR
1X
3X
6X
9X
12X
18X
24X
36X
48X
FULL PAGE
$90,540
$87,820
$86,020
$84,180
$82,400
$79,670
$76,960
$75,140
$73,330
2/3 PAGE
$72,440
$70,260
$68,810
$67,350
$65,910
$63,740
$61,560
$60,120
$58,670
1/2 PAGE
$58,840
$57,070
$55,910
$54,720
$53,550
$51,780
$50,020
$48,840
$47,670
1/3 PAGE
$38,950
$37,780
$37,620
$36,230
$35,440
$34,260
$33,110
$32,320
$31,550
1/6 PAGE
$20,940
$20,310
$20,220
$19,480
$19,050
$18,420
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1X
3X
6X
9X
12X
18X
24X
36X
48X
FULL PAGE
$80,820
$78,390
$76,770
$75,140
$73,520
$71,100
$68,680
$67,070
$65,450
2/3 PAGE
$61,390
$59,560
$58,330
$57,100
$55,890
$54,040
$52,200
$50,980
$49,740
1/2 PAGE
$48,480
$47,020
$46,060
$45,090
$44,110
$42,660
$41,210
$40,230
$39,270
1/3 PAGE
$32,310
$31,330
$30,700
$30,050
$29,410
$28,440
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$26,170
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$16,150
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$13,150
B&W
1X
3X
6X
9X
12X
18X
24X
36X
48X
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$64,660
$62,710
$61,430
$60,140
$58,840
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$52,370
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$49,140
$47,650
$46,680
$45,680
$44,770
$43,230
$41,740
$40,770
$39,800
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$38,770
$37,600
$37,480
$36,060
$35,340
$34,120
$32,970
$32,190
$31,400
1/3 PAGE
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$25,100
$24,600
$24,070
$23,550
$22,800
$22,000
$21,490
$20,960
1/6 PAGE
$12,930
$12,530
$12,300
$12,030
$11,760
$11,370
$10,990
$10,750
$10,490
PREMIUM POSITIONS
COVERS 2 EARNED RATE PLUS 20% (SPREAD CREATIVE ONLY)
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2016 MEDIA KIT
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>@3A3<BA
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SAM MASON,
ODD FELLOWS ICE CREAM CO.
AND EMPIRE MAYONNAISE CO.
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2016 MEDIA KIT
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WHISKY MASTER
DANE STEINLICHT, ROGUEBUILT
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Q+A WITH STEPHEN WILSON,
CROWN ROYAL BRAND AMBASSADOR
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PDF-/X1a is the preferred file format. It’s the policy of Playboy Magazine not to accept native files like InDesign
or Illustrator.
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GENUINE, MORE BEAUTIFUL AND VALUED.”
–DANE STEINLICHT
MICHAEL SALVATORE,
HERITAGE BICYCLES
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MATT EDDMENSON,
IMOGENE + WILLIE
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FOR FILE SUBMISSIONS:
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Tell us about
your role as the
National Brand
Ambassador for
Crown Royal.
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What is it about the craftsmanship
that goes into each bottle of Crown
Royal Blended Canadian Whisky that
gives it the unmistakable smoothness
and signature taste?
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A ROYAL
COLLECTION
CrownRoyalv4.indd All Pages
THREE WHISKIES THAT
DEMONSTRATE THE CRAFT
AND ARTISTRY OF CROWN ROYAL
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9/11/15 4:03 PM
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2016 MEDIA KIT