lavenderlistings.com

ONLINE EDITION
The Central Ohio Online Business & Resource Directory for the LGBT Community
ATTENTION ADVERTISERS
Reach thousands of customers through this Unique and Valuable Resource.
Online Lavender Listings advertising is available year-round.
Phone: 614-930-2262 Fax: 614-299-4408 Email: [email protected]
lavenderlistings.com
LavenderListings.com: The Central Ohio Online Business & Resource Directory for the LGBT Community
Online Ads
LeaderBoard Banner
Ad Rotation
LeaderBoard Banner
728px x 90px
Ultimate Exposure on all of the
Stonewall Columbus Websites
with Online Ads
728x90 Static or Animated JPG or GIF
image file with a link to your profile or
outside webpage
Sidebar Banner
Ad Rotation
Increased Graphic Exposure on
the Lavender Listings website
180x150 Static or Animated JPG or
GIF image file with a link to your profile
or outside webpage
Sidebar Text
Ad Rotation
Increased Exposure on the
Lavender Listings website
Includes a title and short message with
a link to your profile or outside
webpage
Additional Advertising Options
Available Exclusively on the Lavender
Listings Website at
www.lavenderlistings.com
• Bulletin Board Postings to Buy & Sell
Items, Post Jobs, Find Housing and more!
• Event Promotion on the Community
Calendar
Ad Design Services
Ad Design Services are available at an
additional cost for Online ads.
Sidebar
Banner
Article
Marketing
180px x 150px
Publish your
own content.
Sidebar
Text Ad
CONTACT INFO: Phone: 614-930-2262 Fax: 614-299-4408 Email: [email protected]
LavenderListings.com: The Central Ohio Online Business & Resource Directory for the LGBT Community
Online Listings
Sample Showcase Listing - Category View
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Showcase Listing
1 Sample
in Bars and Nightlife
1160 North High Street
Columbus, Ohio, United States 43201
phone: view phone
fax: view fax
website: http://www.samplecompany.com
e-mail: send an e-mail
Here is the summary description. It is a maximum of 250
characters long. This is an example of what the maximum length
is. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliquagoh.
Sample Showcase Listing - Page View
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Sample Showcase Listing
Photo Gallery
» Bars and Nightlife (2)
»» Club (2)
Like
Overview
1160 North High Street
Columbus, Ohio, United States 43201
Here is the summary description. It is a maximum of 250 characters long.
This is an example of what the maximum length is. Lorem ipsum dolor sit
amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliquagoh.
phone: view phone
fax: view fax
Our Logo
Click here for Slideshow. You can also click on any of the
photos to start slideshow.
website: http://www.samplecompany.com
more photos »
e-mail: send an e-mail
Map Location
Showcase Listing
Highest Visibility Listing
• Includes a preview image, an image
gallery, embedded video, enhanced
descriptions, Google Maps and More!
• Rotates on the homepage in the
“Featured Listing” Section
• Offer special discounts and coupons
to our visitors
• Appears first in the listing section
above all other listings
• Contrasted background to stand out
against Standard Listings
• Your listing has its own page! This
mini “website” will serve up
informative data to potential
customers
• Extensive Promotional Information
• Great for Lead Generation
Standard Listing
Value-Priced Online Marketing
• Includes Business name, Address,
Phone, Website, Email & Summary
Description
• Appears below Showcase listings
Additional Information
Download Our Brochure (Maximum Size 1.5 MB)
Description
Here is where you get to tell the full story about your business.
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accusantium doloremque laudantium, totam rem aperiam, eaque
ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut fugit, sed quia consequuntur magni dolores
eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam
est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci
velit, sed quia non numquam eius modi tempora incidunt ut labore
et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima
veniam, quis nostrum exercitationem ullam corporis suscipit
laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem
vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem eum fugiat quo
voluptas nulla pariatur?
Stonewall Columbus
Weekly eNewsletter
500 ft
200 m
Map data ©2010 Columbus Planning Division, Google -
Terms of Use
Standard Listing
share | e-mail to friend | add to favorites
Standard Listing
2 Sample
in Bars and Nightlife
Here is the summary description. It is a maximum of 250 characters long. This is an
example of what the maximum length is. Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliquagoh.
1160 North High Street
Columbus, Ohio, United States 43201
phone: view phone
fax: view fax
website: http://www.samplecompany.com
e-mail: send an e-mail
lavenderlistings.com
Get your message to over 3500 subscribers each week with our eNewsletter
Featured Business ad! Includes your
Business graphic (logo, images, etc.),
name, a brief marketing message and a
link to your Online Lavender Listing. Make
sure to schedule yours today as they go
quickly, especially during Pride season.
Limit 2 businesses per newsletter.
Article Marketing
Show your expertise and generate more
traffic to your listing and website by
providing an article with tips, industry
news or educational content for your
target market.
The LGBT Market
Snapshot
The Lavender Listings website is a popular online
resource guide to the Columbus Lesbian, Gay, Bisexual,
Transgender and Ally Community.
Stonewall Columbus has one of the most active and
best LGBT-targeted mailing lists in Columbus.
Promoting your business in the Online Lavender
Listings informs Central Ohio that you welcome our
large LGBT community.
Local income levels of LGBT consumers,
based on 2010 Stonewall Columbus survey:
Up
100K &
Promoting your business in the Lavender Listings
informs Central Ohio that you welcome our large LGBT
community.
Engaging with the LGBT community is a smart business
decision that will pay dividends. Initial results in the
2010 Out Now Global LGBT Study showed that the
LGBT community accounts for 6% of all sales
worldwide.
$
Witeck-Combs, a Washington, D.C communications firm
that provides strategic public relations and marketing
communications services specializing in the Gay and
Lesbian Consumer Market, estimates the total buying
power of the U.S. lesbian, gay, bisexual and
transgender (LGBT) adult population in 2011 is
projected to be $835 billion.
m
o
c
.
s
g
n
i
t
s
i
l
r
e
d
laven
14.8%
16%
$75K-$100K
5K
0K
$25K-.4$%5
13%
Initial results of this survey show this powerful consumer
market will choose brands that support LGBT customers
with visible, well-targeted marketing campaigns. The
Lavender Listings provides a focused resource to
deliver your marketing message to these customers.
Reach
⁕ Over twice as likely as the national index to be
professionals or managers
⁕ Average U.S household income over $85.4K
⁕ Are 3.4 times more likely to have household
income over $250K
⁕ The 2000 Census showed gay men and lesbians
living with partners in 99.3% of all U.S. counties
⁕ Research shows 9% of urban populations are gay
and lesbian
⁕ Twice as likely to have graduated from college
⁕ Gay men and lesbians go out more, buy more,
have more disposable income and are extremely
loyal consumers
⁕ Gay and lesbian consumers purchase from
companies/brands that advertise in gay media,
support gay and lesbian community causes and are
good to their own gay and lesbian employees
⁕ 59% buy themselves whatever they want
⁕ LGBT consumers are brand loyal and brand aware.
They support the brands and businesses that
support equality and that market directly to them.
under $2
25
$50K-$75K
24.3%
of the Stonewall Columbus Online Websites
The Reach of the Stonewall Columbus Online Websites
includes Stonewall Columbus, Columbus Pride, Stonewall
Blog, and Lavender Listings
⁕ 212,276 Unique Visitors Per Year
⁕ Over 35,000 Unique Visitors During Columbus Pride Week
⁕ Average of 2 minutes 34 seconds on the websites
⁕ Over 150% increase in web traffic in the last year
⁕ Over 3,500 subscribers to our weekly Email Newsletter
Social Networking Reach
⁕ Over 5,500 Facebook Fans Throughout our Pages
⁕ 54.5% are on Social Networking Sites
About Our Visitors
⁕ Female 46.2%
⁕ Male
33.7%
⁕ Unknown 20%
Age Breakdown
⁕ Under 18
⁕ 18-2
⁕ 23-32
⁕ 33-42
⁕ 43-57
⁕ 58+
About Stonewall Columbus
1%
27%
28%
32%
27%
5%
Stonewall Columbus serves the Central Ohio LGBT
community by providing a community center and
offering programming and services that enhance the
well-being and visibility of our diverse community
through discovery, affirmation and celebration.