Winter 08

EMPIRE STATE
AUCTIONEER
THE
Volume 36, Number 2
Spring 2011
Check Out Our NEW Website!
The Empire State Auctioneer
2011 NYSAA
NYSAAOfficers
Officers&
&Directors
Directors
2010
ROBERT KOSMAN - Chairman of the Board
218 Fulton Rd., Lisbon, NY 13658-3187
Phone: 315-386-2392, Fax: 315-386-1469
[email protected]
TERRY BRADLEY -- PRESIDENT
3208 West Genesee Street, Syracuse, NY 13219
Ph: 315-488-2926 ext. 237, C: 315-559-4872,
F: 315-488-7992
[email protected]
JOHN GOKEY -- Vice President
2828 US Route 9, North Hudson, NY 12855
Phone: 518-532-9323, H: 518-532-9156,
Fax: 518-532-9323
[email protected]
JEAN GOKEY - Treasurer
2828 US Route 9, North Hudson, NY 12855
Phone: 518-532-9323, H: 518-532-9156,
Fax: 518-532-9323
[email protected]
BRENDA GOLDFUSS - Secretary
94 Ballyhack Road, Port Crane, NY 13833
Phone: 607-648-2228
[email protected]
BOARD OF DIRECTORS:
Brian Burke - Expiring 2011
210 Birch Drive, Tunkhannock, PA 18657
Phone: 570-836-5959, [email protected]
James Kirby - Expiring 2011
4239 Howlett Hill Road, Syracuse, NY 13215
Phone: 315-214-2280; Fax: 315-468-0266
[email protected]
Milo Turner - Expiring 2012
5695 Decker Road, Livonia, NY 14487
Phone: 585-754-7450
[email protected]
Mark Capone- Expiring 2012
135 Division Street, Amsterdam, NY
Phone: 518-866-9294, [email protected]
Laurie Bostwick - Expiring 2013
1121 Owego Rd. Rte. 96, Candor, NY 13743
Phone: 607-659-4842
[email protected]
John Whitmore - Expiring 2013
103 Catatonk Hill Road, Candor, NY 13743
Phone: 607-972-7485, [email protected]
2
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Moving? Give your change of address to:
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North Hudson, NY 12855
518-532-9323
Email: [email protected]
ESA Magazine Publication
Deadlines
August 30th ---- Fall Issue
November 23 ---- Winter Issue
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[email protected] or
Jessica Meyer-Booth, 9 East Elm Ave.,
Staatsburg, NY 12580 845-613-0249
Table of Contents
Rich Haas “Doubling Auctions..............14
NYSAA Historian......................................6
Summer Event Registration...............7-8
New NYSAA Website Information.............5
NYSAA Annual Convention Information....3
Presidents Message ..................................3
Business Card Directory ......................15
www.NYAuctioneers.org
The Empire State Auctioneer
Presidents Message
http:google.com/alerts and yahoo.com.
So have some fun with the social media and keep lookManaging your reputation ing for a another bid and bidder.
through your on line presence is important in Best wishes and God Bless,
today’s digital age of social
media web sites, Terry Bradley CAI,AARE President
Facebook, blogging,
Tweeting and more.
EARLY NOTICE
Some of this social media
can be good and can keep
your name out there in front
of the public so people will
remember who you are. But it works both ways.
Some auctioneers are good at working social media and
using it to their advantage. While using this media always remember once you say it, is out there and never
can be retrieved. So when you are writing anything, stay
professional. Remember to say it like you are in fount of
an auction crowd and the person you are talking about.
Also make sure that when you do say anything that it is
fact and not hearsay. Once it is in writing, there is no
retrieving it. Stay ethical. When talking about a item be
knowledgeable. This will heighten your presence to buyers and for sellers, your name will circle faster. Try to
stay neutral by not offending potential clients or buyer’s
on hot topics.
Keeping tract of your social media is beneficial because
you can see what people are saying and how your sale
was. As always you are going to have that one person
that complains about a “free lunch” and is never happy.
Through social media you can overcome this by positive
comments on your own blog or Facebook, let it be like
water on a ducks backs, stay positive.
Remember not to confront the person who has “bad
mouthed” you in public. Take them aside like you would
in the middle of auction by using email or other means.
Some times you have to just let it go and let it die, forget
about it or in text world: lol (laugh out loud).
Some sites to monitors are Google Alerts
NYSAAAnnual Convention
Radisson Hotel Utica Center
200 Genesee Street, Utica, NY
January 15th-16th, 2012
Real Estate Continuing Ed January 17th
NYSAA Mission Statement
Promote the auction method of marketing
through professional and ethical
auctioneering practices.
Providing members with opportunities for
education and collaborative encounters.
Promote excellent service for our sellers
combined with fairness for our buyers.
www.NYAuctioneers.org
3
The Empire State Auctioneer
A New Look for the NYSAA Website
PLUS
Additional Member’s Only Features
Brenda Goldfuss, NYSAA Secretary
. The “News section includes an archive of past NYSAA
events. It is meant to eventually be a place where news
media can go to get information when writing articles
about NYSAA, its members, and their events.
. The “Board and Directors button includes a list of
You might notice that our website is looking a lot more current officers and members.
modern. It’s more attractive, more user friendly, and
hopefully provides much more value for all active . The “Awards and Honors” section will display a listing
members in our organization.
of Past Presidents, Auctioneer of the year, Hall of Fame,
and Bid Calling Champions.
The first thing you will notice is an entire new look to the
website. Cleaner and easier to navigate. Probably the . The “Buyers Guide section includes “Tips for Satisfied
biggest change in content is to be found under the Buyers, “Glossary of Auction Terms and “What do the
“Member’s Only” area after you login. Here you will Initials Mean?. These topics are intended for buyers and
find online copies of our magazine, The Empire State sellers that want information on these topics.
Auctioneer, Forms used every year to enter our many
annual convention contests, Scholarship forms plus many . The “Auxiliary” section is brand new and will contain
others. There is even an area for the NYSAA Auxiliary. content related to this part of the NYSAA.
Overall this design will hopefully encourage you to use it
more often and even include a link to it from your own . There is also a “Contact NYSAA button with JBM’s
websites in order to promote the NYSAA and help it information and an email link. The last are is Members
grow with new members. Your suggestions and login. Once you login, you will see the new improved
corrections are welcome.
“Member’s Only” area of the website. Check your
information here to be sure it is correct. Your same User
. The “Find Auctions” section will display a list of auctions Name and Password are used for this website as for the
which can also be searched by entering a few parameters previous one. If you forgot or lost yours, JBM will supply
at the top of the listed auctions.
them via email.
. The “Find an Auctioneer” section will display a list of
auctioneers who are active/valid members of the
NYSAA. This list can also be searched by entering a
few parameters at the top of the listed names.
www.NYAuctioneers.org
. The “Benefits of joining NYSAA” section will allow a
person to download a membership application. This
section will contain a description of the many benefits of
joining the NYSAA including the Code of Ethics and
the Organizations’ By-Laws.
. The “Scheduled Events” section will provide details
on upcoming NYSAA events.
. The “Industry Links” section will be changed when
necessary to reflect suggested links to other websites
which will be of value to our members.
www.NYAuctioneers.org
5
The Empire State Auctioneer
19thC Political Humor
Utilized Auction Themes
By Robert A. Doyle, CAI, ISA, CES, CAGA
There are numerous examples through history of
an “Auction” being the
central theme for political
cartoons on magazine covers. Perhaps the finest
examples were those produced in color during the
Gilded Age of printing in
the last quarter of the 19th
Century by the weekly magazines titled “Puck” and
“Judge.” Both national rival publications were produced
in New York City. Puck tended to lean toward the support of the Democratic movement, while Judge favored
the Republican view.
The colorful covers provide graphic insight for what was
politically and socially debated during this time between
the Civil War and the Progressive Era. Perhaps Rebecca
Edwards in her Article “Politics As Social History: Political Cartoons in the Gilded Age,” says it best, “The end of
Reconstruction left a sorry mess in the South; the Homestead Act and railroad grants culminated in a Western
bust, followed by a massive depression in the 1890’s that
failed to evoke a New Deal. The Populist movement collapsed, and Republicans’ crowning achievements were a
high tariff and maintenance of the gold standard. The
very name “Gilded Age” derives from Mark Twain’s bitter satire on congressional corruption.”
What is interesting is how the Auctioneer’s flag and the
Auction Method of Marketing were utilized in color
graphics by the political publications to emphasis their
opposing positions. The central theme of the following
four examples was an Auction.
The first example is an 1884 two page center spread
from “Puck” titled “The Slave-Market of Today.”
(13"x19") This Auction scene has very detailed color
graphics showing a man in shackles on the “bock” marked
“Trade Unions.” The Auctioneer has his hammer and
setup behind the podium with a sign out front facing the
bidders that reads “Average wages for skilled workman
$7 a week or $359 a year.” The crowd of bidders are
well dressed manufacturers. Note that the man seated
directly in front of the Auctioneer with the whip is por-
6
trayed as a slave trader, rather then a businessman. Factories are in the background. A large group of sad looking
men make up the Auction offering. The laborers represent many different ethnic groups and trades, some with
tools, a few with chains with words “High Tariffs.” A
scarf on the Auctioneer’s hat reads “Protectionist Statesman” the small caption at the bottom reads “Going – Going
– Lower – Lower!” (Referencing worker’s wages.)
While Puck favored
the rights of the laborers, this 1889 Judge
magazine cover is
slanted more toward
the business owner.
The graphics, with
Auction flag, depict
the pending sale of a
hotel. (10"X12"). It is
titled “The Lament of
the Seaside-Hotel
Proprietor.” The owner is flanked by a worried employee.
The background has a banner “Steamers for Europe”
and a well dressed crowd heading for the steamers. Note
how the artist added the Eiffel tower marked “Paris” and
another building titled “London.” The caption at the bottom is quoting the hotel owner, “Talk about patriotism,
and love of country! Here’s the whole population going
to Europe and I am left to starve. Obviously, the Judge
favors Protectionism and tariffs, the Republican platform.
This 1891 Judge magazine cover is titled “Going to the
Highest Bidder” (9 ½”x13"). The scene depicts Auctioneer Dave Hill selling the Democratic Nomination for the
position of Governor of New York State to the highest
bidder. David Bennett Hill (Democrat) was the New
York State Governor from 1885 to1891. The bidder down
front offering the “THE BIGGEST BOODLE” was
Roswell P. Flower who was actually elected Governor
Continued on page 13.
www.NYAuctioneers.org
The Empire State Auctioneer
2011 NYSAA SUMMER EVENT
River Edge Resort
17 Holland Street,
Alexandria Bay, NY
Sunday, July 24th
7PM Board Meeting with Working Dinner
Monday, July 25th
9:00–10:00AM
10:00–11:30AM
11:30-2:30PM
3:00-4:00PM
BRING YOUR FAMILY & STAFF TO THIS FUN EVENT!!
Breakfast Buffet at Holland Street Bistro
Free time to explore downtown Alexandria Bay Shops
Group Boat Tour w/ stop at Boldt Castle
Cocktail Hour with hor’s douevres & Cash Bar
FUN AUCTION WILL BE HELD DURING COCKTAIL HOUR
Barbecue Buffet on the Deck overlooking the River
4:00-6:00PM
Tuesday, July 26 @ 9AM 7.5 hrs Real Estate Continuing Education with Jim Kirby
“River Edge Resort”
1-800-Enjoy-Us (800)365-6987
(315)482-9917
Reservations should be made early to ensure availability
Single/Double Occupancy: Standard Room $142.00
Channel View Room $152.00
Please make reservations by Friday, June 24th to Make checks payable to
NYSAA.
Please mail payments along with completed form to:
Jean Gokey, 2828 US Route 9, North Hudson, NY 12855
Email: [email protected]
www.NYAuctioneers.org
7
The Empire State Auctioneer
2011 NYSAA SUMMER EVENT
Registration Form
Name:___________________________________________________________ Number:___________
Names of others in Party:______________________________________________________________
Address:____________________________________________________________________________
Phone:____________________________________ Email:_________________________________
Adult Registration: (includes Breakfast, Boat Tour, Barbecue) $75.00 x ______ Persons = $_______
Children (age 4-10)
$50.00x______Children = $______
Adult Registration: (excluding Breakfast Buffet)
Children (excluding Breakfast Buffet)
Real Estate Continuing Education
$65.00x_______Persons = $__________
$45.00x_______Children=$__________
$60.00/Members
$80.00/Non Member
x_______Persons = $__________
x_______Persons= $__________
Total (Post Marked by June 30th) $_______________________
Make checks payable to NYSAA
Please mail payments along with completed
form to:
Jean Gokey
2828 US Route 9
North Hudson, NY 12855
Email: [email protected]
8
www.NYAuctioneers.org
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When R
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OFF
first ad
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first tim Must be a
e adver
tiser
• Hottest industry trends
• Prices realized on what’s worth what in today’s market
• Ask Joe to help identify what’s in your closets
[email protected]
Connect
with us
1.800.800.1833 ext. 2541
MK4735B
The Empire State Auctioneer
Princess Beatrice's hat auctioning for $131,341
Casey Needham
Princess Beatrice’s zany hat sold on
eBay for the low price of about
$131,341.47.
The princess made history when
viewers tuned in to watch one of the
most publicized weddings to date.
Viewers all over the world were
shocked at the strange hat that
Beatrice chose to wear that day.
The IBTimes reveals the hat was
designed by Philip Treacy and he was overjoyed at the
princess’ decision to wear it to the wedding. Since then,
the one of a kind hat has spawned fans around the world
as Twitters, Tumblrs, and Facebook fan pages have been
popping up like wildfire.
Now that the hat has been made world famous, the princess decided to auction it off on the popular bidding site,
eBay, and donate all proceeds to UNICEF and for Children in Crisis, says OK! Magazine.
www.NYAuctioneers.org
11
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The Empire State Auctioneer
kers. The Alexander Smith Carpet factory expanded to
45 buildings, 800 looms, and over 4,000 workers and was
known as one of the premier carpet producing centers in
the world. In fact, one year after this cover was circulated, in1892, Smith carpets were sent to Moscow for the
czar’s coronation. The company left Yonkers in 1954.
The Auction method of marketing played an important
role in the late 19th century American economy, as it has
all through American history. However, unlike today, the
phrase “Auction off” was not utilized. For hundreds of
years the powerful branding word for open, competitive
bidding was simply “Auction.”
Continued from page 6.
lican Protectionist policies were destroying American
business, specifically the “McKinley Bill.”
Although, this cover portrays a large inventory Auction of an American company, it could not have been a
major distress sale. Historical facts do not support any
negative impact at the time. Facts: In 1864, Alexander
Smith set up the Alexander Smith Carpet Mills in Yon-
It seems that starting around the time of the RTC Auctions of the 1990’s the term “Auction off” has been used
to denote getting rid of assets. The term has grown in
popularity with the contemporary press. In fact, a quick
Google search of “Auction off” produced 707,000 listings with those two words together.
Would you agree that an open, arms length, well marketed “Auction” that results in the highest fair market
value from competitive bidding could hardly be called
“off?”
www.NYAuctioneers.org
13
The Empire State Auctioneer
sponsibility for self-education if they want to have staying power. Perhaps the turnover rate would be less significant if more auctioneers treated the auction business
By Rich Haas
as a skilled profession. Ask yourself when the last time
was you attended the picnic, convention or completed a
Here are your business cards, specialized auctioneer course? Remember, completing
here are your contracts here are auction school is just the first step to becoming a sucyour company brochures, now cessful auctioneer.
you’re one your own – that’s how
a lot of us learned the auction Good training starts with the very basics, how to dress,
business. Our boss was too busy to train us. We tried to for example. Prospects do not wish to do business with
understand what was happening. How much easier our someone who looks as if he/she were going to a picnic
lives would have been had we had some good “after instead of working in a skilled profession.
auction school” training. So we attended seminars, conventions and formed alliances with other who were strug- Establishing goals is another weakness throughout our
gling to learn too.
industry. No one knows where they are going, so they
don’t plan how to get there and wonder why they do
Today’s auctioneers are more fortunate, as they under- not become successful. Also from my experience, a lot
stand how important education is as a way to avoid of people coming into the auction business think that this
lawsuits and to increase the bottom line. The challenge is an easy business and they work it that way. They are
is for good education that auctioneers will be eager to the ones that are delegated to wait for the delivery of
attend, not just to avoid lawsuits but to become better people, because they don’t have a real job. If auctionauctioneers. Surprising, as it may seem, not all auction- eers don’t consider being an auctioneer a real job they
eers want to become better, they just want to make are certain to fail.
money. They have not figured out that the two go hand
in hand.
The best quote I ever heard was, “Auctioneering is the
best paying hard job, and the worst paying easy job.”
I assume everyone is interested in being the best auc- Auctioneers need to analyze how many people they need
tioneer/saleperson he/she can be hoping to excite the to see before they book enough business to achieve
one who thought he could get by without putting any enough dollars to survive. Most people are surprised
effort or thought into what he/she was doing. The next when they learn how many people they need to interact
step is the basics of prospecting. We all need to know with before one auction can be written.
how to prospect, be it a farming community or the metro
area. Every good training program should make it clear Do yourself a favor, attend a specialized auctioneer
that waiting to hear the telephone ring is not the way to course, it will be the best investment you can make in
prospect. A good auctioneer, leader, organizational per- your auctioneer career.
son will help his auctioneer associates establish where
they will find business. Have them go out and start working on finding those auctions and report back on a weekly
basis. Unless you have high expectations from your associates the training will fail.
Training Your
Salespeople
Auction training is an on-going process and auctioneers
should be encouraged to attend specialized auctioneer
courses. Professional auctioneers know that this is an
even changing business and they must assume some re-
14
www.NYAuctioneers.org
The Empire State Auctioneer
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NYAuctioneers.org
New York State Auctioneers Association, Inc.
Jean Gokey
2828 Route 9
North Hudson, NY 12855
Forwarding & Address Correction Requested