View Here - GameZBoost
Transcription
View Here - GameZBoost
What Our Clients Say What Do We Do? GameZBoost develops and provides a white label gaming platform that focus on providing solutions that are both responsive and adaptive, across desktop browsers and mobile devices –emphasis is on driving user acquisition, engagement, retention and monetization to an established and growing global client base. GameZBoost (previously SkillPod Media) has been in business since 2005 and operates globally from Centurion, South Africa. Copyright © 2016 Jeff Li – Corporate Development at NBC Universal “Mark is a highly capable individual with excellent attention to detail. His company has consistently provided reliable support, we continue to be very impressed.” Faye MacGregor – Burger King New Zealand “You guys have delivered a solution well beyond our expectations and in an incredibly professional manner. It has been an absolute pleasure dealing with you.” Ian McClelland – RTL Group Luxembourg “Mark and the team at GameZBoost were great to work with and exceeded our expectations. www.GameZBoost.com 1 The Market * * * * * * * * GameZBoost Device & Segment Reach Copyright © 2016 www.GameZBoost.com 2 The Solution [ Platform and Services Highly Adaptable and Scalable] Adaptable Deploy a single solution to target users across desktop, smartphone and tablet devices. Platform dynamically formats and scales content. Engage Full featured gaming platform, providing all the core features and services to launch a white label desktop and mobile games website. @ Control Content Flexible Backoffice access to manage content, users, promotions, instant access to reporting & snapshot view of platform performance. Premium HTML5 casual & MMO browser games, with high score integration & Single Sing-on (SSO), across all popular gaming genres. Platform lends itself to deployments across multiple industries incl. hospitality, mobile networks, publishers, social media, marketing & promotions. [ Customization – Integration – Monetization ] Copyright © 2016 www.GameZBoost.com 3 Example Deployments Cross Device | Responsive | Adaptive White Label | Gaming Platforms Copyright © 2016 www.GameZBoost.com 4 Add-on Deployments Cross Device | Responsive | Adaptive White Label | Gaming Platforms Copyright © 2016 www.GameZBoost.com 5 Platform in Context Cross Device | Responsive | Adaptive | White Label | Gaming Platform ACQUIRE MONETIZE INCENTIVIZE RETAIN Loyalty and Rewards: enhancements & strategic alignment is key drivers for user retention Copyright © 2016 www.GameZBoost.com 6 Revenue Streams MMO In-game Purchases • • In-game purchases within MMO Games Earn a % of the gross revenue Subscription / Membership* • • Configure platform to include Premium Membership Unlocks features for users, including: • • • Remove pre-roll banner ads Removes cost to play games Opens access to VIP Tournaments Game Credits* • • Configure platform to utilise Game Credits as site currency Configure top-up packages Advertising and Sponsorship • • • • Configure platform for display banner ads, including game pre-rolls (video) Utilise Site Take-overs for marketing promotions Offer Tournament, Prizes and Rewards sponsorship Include Surveys / Market Research / Opinion polls in marketing strategy * Key Drivers are regular tournaments with prizes and the rewards linked to the Loyalty platform Copyright © 2016 www.GameZBoost.com 7 Core Features • • • • • • • • • • • • • • • • • • • • • • • • • • • Games – comprehensive catalogue of titles across all genres News – feature rich news article publication platform Site Message – Promote specific games Share – social sharing integration incl. WhatsApp on mobile + shortcut Broadcast – deliver on-screen messages to segmented users Social – sharing of achievements + in-game chat Activity Ticker – current user activity feed Banners – manage ad scripts from backoffice Search – Games & News search function Featured Games – backoffice management Winners – tourney, lucky draw & contest winners Game Credits – award, reward, earn & spend Game Comments – moderator & promo tools Content – manage content utility pages Game Rating – user voting solution Secure – full SSL deployment Polls / Survey – configure branded campaigns as pre-rolls to games or Tournaments Headers – promos for games, with preview video, tourneys or external promos Advertorial – configure delivery advertorial campaigns across the site content sections Affiliate Platform – complete suite of affiliate marketing & tracking tools SEO & Analytics – search optimized platform, with analytics Loyalty Rewards – activity based Loyalty thresholds, with badges and rewards linked to Loyalty Rules Localization –live tool to manage translation of all site page elements, including game meta Notifications – achievement notifications to users, with social share & loyalty & rewards promotions Delivery – content optimized & delivered based on device and screen resolution (fluid design – responsive & adaptive) Compete – setup site managed Tournaments (highest score wins or eliminator) & user generated Player vs Player Contests Registration – integrated with Facebook Connect + proprietary registration + SSO API integration + Forgot Password function. Copyright © 2016 www.GameZBoost.com 8 User Access Access Free2Play Games All Features of Guest Users View HiScore Game Info Play HiScore Games & Log Scores View Active Tournaments Enter Tournaments & Win Prizes Create Private & Join Contests View Active Contests Guest User View Badges & Rewards Registered User Facebook Connect Participate in Loyalty & Rewards Receive, Spend & Buy Game Credits Full Access to News Articles Proprietary Registration Users Convert Game Credits to Loyalty Points SSO API Integration to Clients Platform PayPal Default Payment Provider 3rd Party Payment Provider Integration • • • • Subscribe / Create User API Unsubscribe Functionality SMS MSISDN Verification SMS Login Details to User Copyright © 2016 Mobile Subscription by MSISDN – OBS / Premium Rate SMS Mobile Payment Solution Integration www.GameZBoost.com 9 Game Play Scaling – game aspect ratio dynamically set for best screen fit on device + full screen mode Game Info – Login / Register, game images, description, live leaderboards Filtering – on the fly dynamic game filtering: Comments – user comments, includes moderator function • • MMO (Flash) & HMTL5 for Desktop HTML5 Casual and MMO for Mobile Devices Surveys / Polls – configure Surveys and Polls as game pre-rolls Access Settings – free play, game credits to play, activity linked to loyalty Header – force full screen mode, additional advertorial promo slot, direct link to Game Info page Pre-roll popup ad – control from backoffice. Can add responsive, fixed size display ads or video preroll ad scripts Chat – chat room per game, unlocked to Premium Subscribers, standard users use Game Credits to unlock. Free standard emoticons, pay to unlock premium emoticons. Ban abusive users + bad words filter Credits Info – quick view of Highest score and Credits reward if beaten Copyright © 2016 www.GameZBoost.com 10 Games Titles Desktop & Mobile Browser Games • • • • • • • • Appeals to a broad segment of the population, reaching all demographic segments Catalogue of over 320+ premium HTML5 game titles Catalogue of 200+ HTML5 titles, with no in-game ads Catalogue of 600+ Flash game titles for desktop deployments Access to 50+ MMO titles – available to sites with 25k+ DAU • 45 Desktop titles (Flash) • 6+ Cross Device titles (HTML5) 400+ titles with high score integration + live leaderboards Skill based specific classification for cash competitions Games available across all genres: • Card, Casino, Puzzle, Arcade, Strategy, Sports, Action Revenue Streams • • • • • • • Pre-roll video On page ads Tournament sponsorship Micro transactions Surveys / market research In-game purchasing Site take-overs Copyright © 2016 www.GameZBoost.com 11 Tournaments Tournament Management: • Backoffice setup of tournaments • Setup by site admin • Game specific (turn based games) • Start & end times • Free play or entry fee (set rake % for Pot prizes) • Credit values as prizes • Reward users with Trophies • Progressive style option • Link prizes to tournaments • High Score Format - top score winner or lucky draw format • Eliminator – single elimination format • Tournaments reporting in backoffice • Setup VIP tournaments – based on users Loyalty Level • Configure with Games of Skill User Qualifying Criteria: • Loyalty Level • Game High Score • Complete Survey / Poll Widget – prominent position on home page screen Admin – winners auto notification and crediting of winnings Social – social sharing of Tournament win, can configure to reward user with game credits for sharing to wall. Copyright © 2016 www.GameZBoost.com 12 Player Contests Contests Solution: • Homepage Widget for Quick Play • Setup by users – Player vs all registered users (public) • Setup by users – Player vs Player (private) • Facebook Friend integration • Invite sent via email, with Tormentor avatar • Published to Player Profile • Notifications when User Logins and Contest Active • Game specific (turn based games) • Set wager amount • Set Player Qualifying Loyalty Level • Instant play, with multiple replays • Active Contests page • Progressive Jackpot style Pot • Open to all site Registered users • Winner takes all, less rake % of site configuration • Contest active duration can be configured • Contests reporting in backoffice Scores Info – pop-up highlighting Contests info, entry fee and live leaderboards. Social – social sharing of Contests winner, can configure to reward user with game credits for sharing to wall. Copyright © 2016 www.GameZBoost.com 13 Rewards & Prizes Rewards Setup: • Configure Lucky Draws, linked directly to Loyalty Rules – drive awareness & engagement • Users earn Loyalty Rewards points from pre-set actions, incl. posting new high scores, winning site Tournaments and user Contests, sharing Achievements to Facebook, this activity increases the users Rewards Level. • Once the user achieves a certain Loyalty Reward Level the user is able to redeem for a Reward, once redeemed they start at Level 1 again, they have the option to skip redeeming a Reward at the achieved level and continue until achieving a higher level with greater Rewards. • Users are further rewarded with Badges when reaching pre-set Loyalty Levels. • Promotional opportunity for product owners and brand managers. • Players can redeem Game Credits for Loyalty Points to Unlock Rewards • Fully managed service. Rewards / Prizes: • Tournament Prizes can be set up by the site owner, these are linked to specific Tournaments events. • Tournament Prizes are published on the Rewards and Prizes promo pages. • The site owner has full control over this functionality. • Site owner is responsible for sourcing, costs and fulfilment. • Configure Rewards to include: Game Credits and Premium Membership days • Add Products, Vouchers and Discount Coupons as Loyalty Rewards • Specific Loyalty and Rewards Reporting Copyright © 2016 www.GameZBoost.com 14 Profile Management Profile Pages – public and private Avatar Creator – create and save custom avatars Loyalty Rewards Level – view Rewards Level, points to next Level & How to Earn Points Game Credits Top-up purchase bundles of Game Credits, through PayPal Loyalty Badge – view of the earned Badge Game Credits – quick view of all recent Game Credit transactions Banner Promo – setup and manage Promo Banners from the backoffice Profile – edit profile and change Password functionality Rewards – prompts for next eligible reward and future Rewards Favorite Games – quick access to users flagged Favorite Games Loyalty Rewards Level Platform – backoffice management to configure Trigger values and events, set Loyalty Level thresholds, link Loyalty Badges and Rewards. Copyright © 2016 Player Rank – customize rank name and associated color www.GameZBoost.com 15 Game Credits Platform Overview of the credits functionality: • • • • • • • • • • • Central Publisher Credits Account • Publishers receive sign-up credits balance to get started Top-up Game Credits to Reward & Incentivize Users – desktop and mobile specific: • PayPal, Mobile Billing or 3rd Payment Provider API Integration Users top-up Game Credits account through PayPal or 3rd Payment Providers: • Configure Top-up Packages from the backoffice • Setup packages based on multiple currencies • Real Time Exchange Rate Data Feed Recover Game Credits from User Spend / Rake Chat platform – Free to Premium Users, Standard Users Pay to Unlock. Includes Free Emoticons + Emoticons that are Unlocked with Game Credits User Rewarded for High Score Improvement • Configurable per game from backoffice Configure User Game Access: • Games Free to Play or Pay to Play • Members Specific Content • Mobile subscription specific flow Users receive Free Bonus Game Credits @ Sign-up + Social Sharing Achievements Convert Game Credits to Loyalty points for Reward redemption Premium Membership Solution: • Configure Time Frame, Package Costs & Bonus Credits • User Benefits: Instant Access to VIP Tourneys, No Pre-roll Ads, Double Bonus Points in Contests, Unlock all Paid Games API’s available to create users, update users and unsubscribe users for mobile billing Copyright © 2016 www.GameZBoost.com 16 Mobile Billing Flow [1] Guest User Not Logged In [3] Registered User Logged In [2] Guest User Registration [5] Registered User Confirm MSISDN [4] Registered User Purchase Screen [7] Registered User Confirm Code [6] Registered User SMS Keyword [9] Registered User Tx Credited [8] Registered User Tx Success Rapid Deployment - fully integrated with Fortumo, providing instant access to mobile billing in up to 94 countries Custom Integration – integration into mobile platform, based on clients requirements Copyright © 2016 www.GameZBoost.com 17 Affiliate Platform The core features include: • • • • • • • • • • • • • Backoffice Management of Affiliates Backoffice Management of Affiliate Campaigns Setting of default campaign values – CPA rate and Revenue Share % Features unique, globally appealing MMO browser games Fully integrated in-game purchasing platform Real time earnings reports Report drill-down by SubID Variable Values Multi-platform / cross device offerings Configure multiple SubID’s for specific campaign tracking Set postback ulr per campaign (SubID string will be appended) Link campaign to bonus sign-up offer Game Landing Page, with inline user registration – View Example Custom promo landing page – View Example Copyright © 2016 www.GameZBoost.com 18 News Publishing Comments – users able to Comment on News Articles + admin moderation of Comments. Comments can be ranked to feature Promotional Comments. News Platform: Publish content based on industry events, site promotions, game reviews, etc. Articles Pages – includes meta, custom url’s, header images, inarticle images and video Top Stories – platform dynamically tracks top read stories and refreshes the articles Search – news content specific search feature Content Promotion – Set Top 3 Articles to promote in articles Highlight section Advertorials – manage and publish promotional advertorials Backoffice Management: • Manage Editors • Manage Categories + Navigation • Add & Edit Articles • Upload and Scale Images • 3rd Party Scripts • Define Meta Data SEO Friendly – unique content contributes significantly to a sites organic search rankings. Unique URL’s and meta data per article. Copyright © 2015 www.GameZBoost.com 16 19 Marketing Advertorial: Separate advertorial ads can be loaded across multiple pages across the platform. Allows for iOS & Android device targeting. Affiliate Platform: On-site registration, linked to site revenues, specific MMO games ingame purchasing. Configure as CPA or Rev % Link to Game Credits Blog / Article Publishing: A full featured publishing platform is available to create content around campaigns, events, products, winners and news. Survey / Poll: Setup branded Surveys and Opinion Polls as either Tournament Pre-rolls of Game pre-rolls, can be targeted to specific games. Tournament Prizes: Load multiple Prizes per Tournament, add branding to imagery and descriptions. Site Take-over: Can be used to promote games, tournaments or configured for client promotions Loyalty Rewards: Configure Loyalty Rules, linked to Rewards @ each Loyalty Level – with specific threshold values per Level. Pre-roll Campaigns: Either serve RoS ad scripts (incl. video) or Advertorial campaigns and / or Surveys / Opinion Polls. Search Engine Optimization: Fully optimized for search engines, configure url structure & meta data. Lucky Draw Loyalty Promotions: Configure Luck Draw parameters, based on Loyalty rules to Acquire & Reward users. Link to Loyalty Points Copyright © 2015 www.GameZBoost.com 20 Backoffice Reporting: • Snapshot Dashboard View • Player Reports • Revenue Reports • Game Activity Reports • In-game Revenues Game Management: • Activate titles • Set Featured & Editors Picks • Add Meta Data • Manage Pre-roll Ads • Manage In-game Packages • Manage Game Servers • Set Credit Variables: • Cost 2 Play • Earnable Player Management: • Search Players • Review Activity • Credit Players • Message Players Loyalty & Rewards: • Manage Badges • Manage Loyalty Rewards • Define Loyalty Levels and Triggers Affiliate Campaigns: • Manage Affiliates • Manage Campaigns • Performance & Revenue Reports Tournaments: • Setup Tournaments • Setup Prizes • Manage Winners Promotions: • Manage Banners • Manage Advertorial • Manage Promo Headers Utility Elements: • Manage FAQ’s • Manage Contact Us Info • Manage About Us Info • Manage Terms & Conditions • Manage Usage Policy • Manage Page Meta Data for SEO Copyright © 2016 www.GameZBoost.com 21 Next Steps GameZBoost Action Points: • • • • • • • • Finalise proposal, reach consensus on commercial terms and conclude agreement Creation and setup of the client account and site. Configuration and content settings of the game portal, including activation of games. Hosting setup, configuration of CDN platform and installation of the SSL Certificate. Integration of API’s, including payment providers, SSO API’s, incl. setup of Facebook Connect, etc Integration of the site design, logo’s, social sharing imagery, ad scripts, advertorial, analytics scripts. Setup and configuration of Game Credits / Micro Transaction / Premium Membership / Credits Top-up values / Loyalty and Rewards Training of users on backoffice functionality. Client Action Items: • • • • • Share marketing and promotional strategy Provide the following API’s: • SSO / MSISDN User Verification / API • MNO Billing & SMS Gateway API • Payment Platform API Register domain and point to the GameZBoost IP or DNS Apply for SSL Certificate Provide the following: • Design mock-ups for site • Logos, banners, social share icons • Analytics tracking script • Ad scripts • Game selection • Game Credits and Premium Membership values Copyright © 2016 Join the family – some of the past and current partners www.GameZBoost.com 22 Where to Find Us www.youtube.com/vanmark68 [email protected] @ www.facebook.com/GameZBoost Copyright © 2016 www.twitter.com/MarkvanDiggelen vanmark68 www.linkedin.com/company/gamezboost/ www.GameZBoost.com 23
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