Tel: 01733 405730 | Email - Route-One

Tel: 01733 405730 | Email: [email protected]
www.route-one.net
Welcome to Diversified Communications
www.route-one.net
routeONE magazine
@routeoneteam
The UK’s most trusted independent and progressive media providers to
the commercial bus and coach market.
Route One Magazine
Editor
Mel Holley 01733 405743
[email protected]
Features Editor
Jessamy Chapman 01733 405744
[email protected]
Senior Journalist
Tim Deakin 01733 889686
[email protected]
Trainee Journalist
Tara Lepore 01733 889334
[email protected]
Associate Editor
Mike Morgan 01733 405742
[email protected]
Sales Manager
Daniel Lunn 01733 405734
[email protected]
Senior Sales Executive
Steven Black 01733 405731
[email protected]
Sales Executive
Jade Cassidy 01733 405740
[email protected]
Sales Executive
Dan Roberts 01733 405733
[email protected]
Admin team
Tracey Harrison Office Manager
Simon Warby IT and Database Co-ordinator
Jacqui Trayford Digital and Admin Co-ordinator
Jessica Sludds Admin Executive
[email protected]
Design team
JM Sibcy-Stokes Graphic Designer
Ross Phillips Graphic Designer
Phil Robinson Graphic Designer
Publishing team
Tony Henthorn Group Director
Published by
Diversified Communications UK Ltd, Unit
4, Minerva Business Park, Lynch Wood,
Peterborough PE2 6FT
Tel: 01733 405730 Fax: 01733 405745
www.divcom.co.uk
Average weekly circulation 4,725 copies (1
Jan 2014 - 31 Dec 2014) as independently
audited by the Audit Bureau of Circulations (ABC).
To subscribe visit www.route-one.net/subscribe.
We will normally send one free copy to each
operating centre. Additional copies cost £79 per
year to the UK, £89 to the Republic of Ireland and
£169 to the Rest of the World.
Please note that calls to and from the
Peterborough office may be recorded.
All advertising is undertaken in accordance
with the terms and conditions on our
website.
ISSN 2041-9295
© Diversified Communications UK Ltd 2015
The UK’s commercial PCV market is responsible for over five billion
travel connections year-on-year and as such plays a vital part in the wider
economy. routeone recognises the value of these services and more
importantly the incredible people which make them happen each and
every day. As such routeone’s approach to news is different to all other
trader publications; our trained editorial team are acutely aware of the
time constraints forced upon today’s operators up and down the country,
therefore the news and wider editorial coverage we choose to offer to our
readers has to be credible and of value to our readers… we always want
to make a difference.
With this in mind, routeone aims to serve the needs of our readers by
putting them first, although we fully recognise the balance needed with
our commercial partners. Whether you are looking to promote a service
or product, sell a vehicle or even recruit for that next key appointment,
routeONE need be your only port of call.
Circulation is key: Poor circulation should be a serious concern,
especially when you are investing your time, effort and money into a
campaign. Here at routeone, our circulation is unrivalled by any other PCV
publication in the UK for data clarity. We trust in ABC (Audit Bureau of
Circulations) and invest considerable time and resource into making sure
our audience is accurate, so you don’t have to.
Circulation
Print circulation:
January-December 2014 = 4,725 requested copies
(0% non-controlled)
Digital Users via www.route-one.net: Circa 31,447* unique users per month.
Please take a good look through this media pack to identify the areas
which interest you the most, and feel free to contact us to discuss your
requirements or to arrange an appointment with one of the team.
That’s different, that’s routeone.
Daniel Lunn,
Sales Manager, routeone magazine
Subscriptions
Free of charge to every qualifying PCV operator in the UK in print and digital format,
free of charge digitally to any other recipient via the online service, registration
required in order to receive email alerts. For more information, visit
www.route-one.net/subscribe
* Based on figures for January 2015 - July 2015.
Supplier Spotlight index
August 2015
5. Vehicle Parts and Accessories
19. Training and Safety
September 2016
14. Security, Insurance and Law
28. Engines and Transmissions
September 2015
2. Fuel Management and Emission Control
16. Security, Insurance and Law
16. Coach & Bus Live 2015 Preview
30. Engines and Transmissions
October 2016
12. Passenger Comfort and Experience
19. Euro Bus Expo 2016 Preview
26. Vehicle Presentation
October 2015
7. Coach & Bus Live 2015 Review
14. Passenger Comfort and Customer Experience
28. Vehicle Presentation
November 2016
9. Euro Bus Expo 2016 Review
16. Green Technology and Carbon Reduction
30. Garage Equipment
December 2016
14. Winter Maintenance and Refurbishment
November 2015
11. Green Technology and Carbon Reduction
25. Garage Equipment
December 2015
9. Winter Maintenance and Refurbishment
January 2016
6. Seating, Flooring and Interiors
20. Digital Technology and Operations
Management
February 2016
3. Training and Safety
17. Vehicle Parts and Accessories
March 2016
2. Fuel Management and Emissions Control
16. Security, Insurance and Law
30. Vehicle Presentation
At routeone we have different advertising opportunities to cater
for all budgets, from online only listings to bespoke packages
covering both print and online activity...
Each recruitment advert booked into the print edition of routeone
also receives an online listing at www.route-one.net/jobs
Contact the team for a copy of the recruitsmart media pack and
for further information.
Partnership packages
April 2016
13. Engines and Transmissions
27. Summer Maintenance and Refurbishment
tradervehicles
£15,000
tradersuppliers
£12,500
May 2016
11. Green Technology and Carbon Reduction
25. Passenger Comfort and Experience
June 2016
8. Garage Equipment
22. Seating, Flooring and Interiors
traderdirectory headline partnership
£7,000
Test Drives
£7,000
Deliveries
£8,500
Letters (inc. Whisperer and Net Talk)
£6,000
July 2016
6. Digital Technology and Operations
Management
20. Vehicle Parts and Accessories
People
£6,000
Maintenance Diary
£2,500
Legal advice
£5,500
Livery Competition (bi annual)
£7,500
August 2016
3. Training and Safety
17. Fuel Management and Emission Control
31. Employee Compliance
routeone Awards
See page 6
routeone has re-launched its coach and bus supplier directory.
Previously known as ‘Contacts’, the directory will now be hosted
alongside tradervehicles. This is a successful platform for vehicle
sales, and by bringing it together with the directory, this gives the
operator a very useful tool to search for everything from vehicles,
to parts suppliers, to services etc.
Therefore, the directory will now be known as traderdirectory.
The benefits this brings to our suppliers in the list is that they
are now listed within a site that has on average 30,000 users per
month (correct as of May 2015). Any advertiser of package 2 or
3 will also have access to stats on how many people are seeing
their advert, and when. We will also guarantee how many
people will see your advert. This is something completely new
and unique for this type of product.
We also still have the app in place, and so will keep all the
active users we had before. This then ties in to our website, and
enhances rather than replaces our current offering.
Advertisers also have the option of breaking down the cost to
monthly payments, rather than paying all up-front.
online only
Enhanced listing in the directory
Online subscription to digest email
£12 pm
Full company profile listing in the directory
12,000 web impressions (trader site only)
Online subscription to digest email
£28 pm
Priority listing (section partnership if available)
Full company profile listing
32,000 web impressions (trader site only)
Online subscription to digest email
£42 pm
As well as the directory, routeone has re-launched its Market Place
section as tradersuppliers. This is to enable operators easier
access to suppliers both online and in print. Advertisers have the
option of one complete package that will ensure they are in front of
all of our online users, plus print subscribers, each itemised under
their relevant heading.
complete package
Enhanced listing in the directory
Fortnightly 5x1s in tradersuppliers
Print subscription to routeone
24,000 web impressions (trader site only)
£70pm
Company profile and listing in directory
£120pm
Fortnightly eighth-pages in routeone (tradersuppliers)
Print subscription to routeone
48,000 web impressions (trader site only)
In partnership with
Priority listing (section partnership if available)
£230pm
Fortnightly quarter-page in routeone (tradersuppliers)
Print subscription to routeone
120,000 web impressions (trader site only)
Operators...
...three simple steps to selling your vehicles with routeone
1
Choose your deal...
.net
Free weekly copy of routeone
x1
Images in routeone magazine
x2
x4
x8
Weekly online recruitment listing
Discounted legal advice via
Half-price recruitment rates
Discounted classified rates
10% discount off
membership
2 photos per vehicle listing
£25
4 weeks web only
1 x photo advert
£99
4 weeks
web and print
1 x photo advert
£229 p/a
2 x photo adverts
web and print
2 x web only
£299 p/a
4 x photo adverts
web and print
(5% discount off all rates for current DTE members)
2
Email your adverts to [email protected]
3
Get on with business!
The trader brand and advertising packages have, to date, been
enjoyed by over 1,200 operators and is the most cost and
time-effective vehicle sales facility available.
So, to join for the first time or rebook call Jade Cassidy today on:
01733 405740 or email: [email protected]
All prices subject to VAT at current rate, terms & conditions apply.
£369 p/a
4 x 2 photos adverts
web and print
Display advertising rates
Size
Launched in 2005, the routeone Awards are
firmly established as the number one event
in the coach and bus calendar. The aim of
the awards is to identify and reward the best
operators and people in the coach, bus and
minibus sectors.
Eighth-page
£173
Quarter-page
£295
Half-page
£521
Full-page
£966
Double-page spread
£1,794
For more information, visit
www.routeoneawards.com
The categories
l Operator Training Award
l Partnership Of The Year
routeone digital opportunities
- welcome to the revolution
A high esposure advertising position on www.routeone.net offers you the opportunity to promote your
company’s products and services to a large audience
of key decision makers throughout the coach and bus
industry.
l Innovation Of The Year
l Environment Award
Our state-of-the-art dynamic advertising server delivers
your adverts and then tracks the advertising impressions
(views) and clicks.
l Manager Of The Year
(Small/Medium Operator - Up To 150 Vehicles)
l Manager Of The Year
(Large Operator - Over 150 Vehicles)
l Engineer Of The Year
You have a guarantee that, not only has your ad been
seen but our dedicated reporting system shows user
interactions (clicks) too.
(Small/Medium Operator - Up To 150 Vehicles)
We can provide the full statistics of your ad performance
after your campaign has run and also advise you on
ways to improve user engagement, with benchmarks
against other ads in the same position.
l Engineer Of The Year
(Large Operator - Over 150 Vehicles)
l Excellence In Minibus Operation
l Small Coach Operator Of The Year
(1-15 Vehicles)
l Small Bus Operator Of The Year
(1-50 Vehicles)
l Medium Coach Operator Of The Year
Leaderboard
(728 pixels x 90 pixels)
£75
Premium inventory
(300 pixels x 250 pixels)
£70
Standard inventory
(300 pixels x 250 pixels)
£50
(Over 50 Vehicles)
l Large Bus Operator Of The Year
There is a minimum order of 10,000 page impressions.
(51-150 Vehicles)
l Large Coach Operator Of The Year
Web banners are bought on a CPM (cost per mille)
basis. CPM is the charge for every 1,000 page
impressions your advertising receives – which means
you pay for your advert being seen a guaranteed number
of times.
(16-50 Vehicles)
l Medium Bus Operator Of The Year
How does online advertising
work?
(Over 150 Vehicles)
l Special Award
Prices are per 1,000 page impressions. For more
information contact the routeone sales team.
Printed magazine advert dimensions
Eighth-page
87mm x 60mm
Quarter-page
87mm x 123mm
Half-page
(vertical)
87mm x 253mm
Half-page (horizontal)
180mm x 123mm
Full-page
210mm x 297mm
(+ 3mm bleed - black area)
Type area
190mm x 277mm
Double-page spread (DPS)
420mm x 297mm
(+ 3mm bleed - black area)
Type area
400mm x 277mm
routeone is part of Diversified Communications UK Ltd.
For further details contact:
Diversified Communications UK Ltd,
Unit 4, Minerva Business Park,
Lynch Wood, Peterborough PE2 6FT
© 2015 Diversified Communications UK Ltd.