Innovator Series 1

Innovator
Series 1
Ongoing conversations
with global innovators
and thinkers.
First Edition
2012
Featuring:
Dennis Crowley
Roblé Ali
Jules Kim
Shaun Ross
Alexis Ohanian
Sabriya Stukes
Natasha Jen
Faris Yakob
Dennis Crowley
Co-Founder of Foursquare
“ My favorite is my glow-in-the-dark
Zub. I’ve been out at places in NYC
or in the middle of the woods where
it was the only thing throwing off
any light. It’s awesome.”
www.foursquare.com
Dennis Crowley is an American
Internet entrepreneur, best known for
co-founding the social networking
site Foursquare. Crowley has received
a plethora of awards including being
Dennis is wearing
the ZIZM MB
named one of Fortune Magazine’s
“40 under 40” and one of MIT’s top
35 innovators in the world under
the age of 35.
“ No other watches look like NOOKA’s.
I like to have unique and different
looking things. The watches make me
look cooler than I actually am.”
Roblé Ali
Chef
www.chefrobleandco.com
Roblé is wearing
the ZUB ZIRC GL
Roblé Ali, reality television star of
the Bravo hit series Chef Roblé &
Co., has developed a reputation as
one of the hottest up-and-coming
chefs in NYC and has cooked for the
likes of Faith Evans, Rachel Dratch,
Russel Simmons, and the late
Michael Jackson.
Jules Kim
Jewelery Designer
“ I love NOOKA for creating a beautiful
time piece that I can wear. One which
can reflect my personality and style
without drawing attention away from
my other fashion choices.”
www.bijulesnyc.com
Jules Kim, creator of Bijules, defies
time, normality, and traditional forms
of expression with her jewelry.
Bijules NYC is known for twisting
ideas and creating underground
trends—such as the “nail rings” and
Jules is wearing the
ZEM ZENV NT
“ hairrings.” Jules doesn’t hold
anything back, and this mindset
has gained her superstar followers
such as Rihanna, Beyoncé, and
Katy Perry.
“As a man, I feel that anything being
made for the male essential should be
simple, chic and up to date and this is
what NOOKA does and I love it—clean
lines with some of the products and a
little more character for the others.”
Shaun Ross
Supermodel
models.com/models/shaun-ross
Shaun is wearing
the ZIRC SV
As a supermodel Shaun Ross
has been featured in major fashion
publications including British GQ,
Italian Vogue and has modeled
for Alexander McQueen and Givenchy.
Look out for Shaun in Beyoncé’s
music video “Party” and in Katy
Perry’s music video “E.T.’ where he
plays her naked-alien love interest.
Alexis Ohanian
Co-Founder of Reddit.com
“ This watch is the most consistently
talked about thing I’ve ever worn.
Random people start conversations
with me who otherwise probably
wouldn’t have.”
www.alexisohanian.com
Alexis Ohanian calls himself the
“ startup guy,” and is known best for
co-founding the social news website
Reddit. Aside from his entrepreneurial
endeavors, Ohanian was named one
Alexis is wearing
the ZUB ZIRC MS
of Forbes’ 30 Under 30 in 2010
and is currently writing a book titled
Without Your Permission, set to be
released in 2013.
“ The day I got my first NOOKA, I was
asked whether it was a watch or a
bracelet. I explained how it worked,
to which they replied, ‘If you wear such
interesting watches, then you have to
be an interesting person!’”
Sabriya Stukes
Biologist
www.sabriyastukes.com
Sabriya is wearing the
V-SERIES ZENV GD
Sabriya Stukes first fell in love with
science when she was 15 years old
and read Richard Peterson’s novel,
The Hot Zone. She received her
undergraduate degree from Virginia
Tech and is currently pursuing her
PhD and studies host-pathogen
interactions at the Albert Einstein
College of Medicine.
Natasha Jen
Partner at Pentagram
“ It keeps me on time in style.
The faceplate of Zirc Gold works
as a mirror. For a girl it’s a useful
additional feature.”
www.pentagram.com
Natasha is wearing the ZIRC GD
and ZUB ZOT OP
Natasha Jen, Pentagram’s newest
partner, is an award-winning graphic
designer who has made her mark
by crossing media genres, drawing
on references from a diverse range
of sources. She is a winner of the
Art Directors Club Young Guns 4.
Her extensive list of clients has included
Nike, Kate Spade, Guggenheim
Museum/Foundation, and Chanel.
“ I love the non-obvious nature
of the design. I like being shown
assumptions that are deeply
embedded and reminded they are
assumptions. So the face of the
watch—the way we display time—
that’s an assumption.”
Faris Yakob
Chief Innovation Officer | MDC
Partners/kbs+
Founding Partner | Spies & Assassins
Author | Talent Imitates, Genius Steals
www.farisyakob.com
Faris Yakob is a strategist, creative
director, writer and self-described
“ geek”. He is the Chief Innovation
Officer at MDC Partners and works
at kbs+ as their Chief Innovation
Faris is wearing the
ZOO AL OR
Officer. Faris was awarded the
President’s Prize from the IPA for
his thesis on the future of brands
and his blog TIGS was named one
of the top 10 ad blogs in the UK.
NOO for 2012
www.nooka.com
ZEX Collection
FUTURIST Collection
zex sv
zex gd
ZEEL Collection
futurist tt
GLOW Collection
zeel zenh
mirror with nylon band
zeel zenh
gold with nylon band
zub zenh
(gl)
zub zibi
(gl)
zub zoo 40
(gl)
zeel zan
mirror with nylon band
zeel zan
gold with nylon band
glowing
glowing
glowing
zub zan dg 40
zub zan ol 40
zub zan eg 40
Urban Camo Collection
ZUB ZAN 40 Collection
zub zoo uc 40
specifications subject to change
futurist bk
zex bk
zenh uc
NOOKA Innovator Series 1
© 2012 NOOKA Inc.
All Rights Reserved
www.nooka.com
NOOKA designs are
protected by trademarks
and patents U.S and
International.
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