Read - A Shaded View on Fashion Film

DIANE PERNET
A SHADED VIEW ON FASHION FILM
"Launched in 2008, ASVOFF has
almost single-handedly encouraged
an industry to reconsider the way it
presents itself in film." Metro UK
Monday, 19 November 2012
In a mesmerizing cinematic experience incorporating over a hundred films from
around the globe, Diane Pernet celebrated the fifth anniversary of her festival A Shaded View
On Fashion Film (ASVOFF) over the weekend of November 9 - 11th. An eclectic programme
kept audiences spellbound with new and vintage film screenings, intimate celebrity appearances
from the likes of Rossy de Palma and Daphne Guinness, presentations by industry experts,
exclusive live music and dance performances. Nine filmmakers walked away with glittering
trophies for their fashion films, which were awarded prizes over the three-day event held at
the Centre Pompidou in Paris. ASVOFF's Grand Prize, awarded by MK2, went to Jessica
Mitrani for her film 'Heapieces for Peace' in collaboration with designers Three As Four. A
full list of the winning films -- each between 30 seconds to 5 minutes long -- can be found at
the end of this press release.
Jury member Emanuel Levy & Jury President, ORLAN
Internationally-acclaimed artist ORLAN, who was this year's jury president, had the
following to say on opening night: “There is nothing like ASVOFF. The diversity and quality
of ASVOFF's program, its jury and guests make it so that there's no equivalent. With a
festival like ASVOFF shaping it, the future of fashion film is very bright," she said.
“I discovered the creative liberty of using an iPhone to make the videos I'm showing here
tonight ,” said celebrated photographer & filmmaker Dominique Issermann, whose eight clips
were created for the release of Leonard Cohen's new album entitled 'Old Ideas' . “Naturally
each clip focused on a woman as the subject of a particular image but it was Diane who
filtered this out as a fashion liaison set to Leonard's musical poetry.”
In a quest to explore the themes of fashion, style and beauty through the medium of the
moving image, ASVOFF founder Diane Pernet is often credited with pioneering and nurturing
the fashion film genre, pushing its boundaries forward, matchmaking creative collaborators
and presenting commercial opportunities for talent across both industries. This year was no
different, with several young and seasoned directors recognising Pernet’s role and ASVOFF’s
encouragement.
Grand Prix Winner Jessica Mitrani & Diane Pernet, Festival Founder
An esteemed panel of film critics, actors, producers, directors, fashion designers, musicians,
journalists, photographers and entertainment industry veterans made up the ASVOFF 5 jury,
who are all leading and influential figures at: The Film Society of Lincoln Center; television
channel Arte and film distributor MK2; and media outlets like Style.com and Obsession.
The renowned Hollywood film critic and prolific author, Emanuel Levy, who has served on
the jury of over 40 international film festivals including Cannes, Venice, Sundance, Rome,
Montreal, San Francisco, Taormina and Shanghai, was also the ASVOFF 5 jury (complete list
of the jury is located at the end of the press release).
This year's edition of ASVOFF made a special tribute
to fashion and film industry legends such as designer
Claude Montana and director William Klein, whose
appearances on stage brought the house down before
each introduced feature and documentary films of
their choosing. An exclusive screening of designer
documentaries rounded out the programme including
Rad Hourani's portrait of Viviane Fauny and Olivier
Nicklaus's film 'Fashion! Golden Eighties' starring
Thierry Mugler, Jean-Paul Gaultier, Claude Montana
and Azzedine Alaia.
Rossy de Palma, William Klein & Diane Pernet
Rossy de Palma & William Klein
Diane Pernet & Claude Montana
PERFORMANCE
Kenji Minogue rehearsing ahead of their performance in Silencio
At ASVOFF's many standing-room-only events, a host of live performances and parties either offered
pause for thought or simply raised the roof. Highlights included the multi-talented electronic music
maestro Bardi Johannsoson and a scintillating live set by the traffic-stopping French chanteuse Anne
Pigalle at Club Silencio. Back at the Centre Pompidou, the irrepressible Rossy de Palma created
a hypnotic display wearing a gown of flowers designed by floral designer Jérémy Martin set to a
moving musical score played by the composer/cellist Alexander Zekke.
Bardi Johannsson performing at the closing ceremony
Rossy de Palma and Alexander Zekke performing at the opening concert in Centre Pompidou
To celebrate ASVOFF's role as the first and premiere platform of fashion film which brought the genre of its
infancy and into the spotlight it enjoys today, three creative visionaries contributed to what was dubbed 'The
ASVOFF F5 Series'. Each visionary figure presented his all-time favourite 'fashion film moments' in art, music
and cinema.
Glenn Adamson, Head of Research at London's Victoria & Albert Museum
rounded up his favourite moments in video art -- from Yoko Ono and Rudi
Gernreich to Michael Clarke, Leigh Bowery and Matthew Barney. The
renowned musician Philippe Cohen Solal aka Gotan Project selected music
videos from the likes of David Bowie, Talking Heads and Jack White while
Claude Montana handpicked scenes starring incontestable icons of the silver
screen: Marlene Dietrich, Gloria Swanson, Joan Crawford, Bette Davis and
Audrey Hepburn. The F5 Series will inspire soon-to-be-revealed creations
which will travel with ASVOFF 5 as the festival tours the world around a
host of venerable institutions and events in the coming year.
Lucy McRae & Diane Pernet
Rossy de Palma & Diane Pernet at La Maison Champs Elysees
Daphne Guinness & Diane Pernet
Diane Pernet & Jason Last
Angel Rose
Haans Nicholas Mott and Robb Young
AWARDED FILMS
GRAND PRIX ASVOFF 5
Awarded by MK2
Director : Jessica Mitrani
Film : HEADPIECES FOR PEACE
BEST ART DIRECTION
BEST ACTING
BEST SOUND
Director : Monica Menez
Film : HORS D’ŒUVRE (for Goldknopf
Couture)
Actor : Brett Guitar Hofer
Film : A PRIVATE LABEL
CONVERSATION WITH BRETT GUITAR
HOFER, TALENT SCOUT! (for Haans
Nicholas Mott)
Director : Haans Nicholas Mott
Director : Marie Schuller
Film : VISITING HOUR (for SHOWstudio)
BEST STYLING
BEST DOCUMENTARY
Awarded by Portal+
BEAUTY PRIZE
Director : Alexa Karolinski
Film : UNIFORM (for Eckhaus Latta)
Director : Jason Last
Film : TO BE HONEST
Winner : Make-up Artist Roberto Morelli
Film : A MON SEUL DESIR directed by
ioulex and Mogollon
Awarded by Make Up Forever
BEST ADVERTISING PRIZES
(Two Awarded Films)
EMERGING TALENT PRIZE
Director : DIS
Film: WATERMARKED (for Kenzo)
Director : Goran Grahovac
Film : DANNY (for the band Kenji
Minogue with the collection of Tom Van
der Borght)
Director : Lucy McRae
Film: MORPHE (for Aesop)
Awarded by NOWFASHION
JURY LIST
JURY PRESIDENT: ORLAN, Artist
Dominique Issermann, Photographer
Tim Blanks, Style.com, Editor-at-Large
Fabrice Rebois, Co-director of Arte
television network
Elisha Karmitz, Multimedia Director of MK2
Colin McDowell, Fashion Writer & Author
Marian Masone , Associate Director of
Programming, The Film Society of Lincoln
Center
Maria Luisa Poumaillou, Fashion Buyer,
Maria Luisa in Printemps
Marc Audibet, Fashion Designer
Joseph Ghosn, Obsession magazine, Editorin-Chief
Philippe Cohen Solal (aka Gotan Project),
Musician
Emmanuel Asmar , Entertainment Lawyer
Michel Gaubert, Sound Designer & DJ
Rain Li, Director
Emanuel Levy, Ph.D., Film Critic & Author
of Nine Books on Film; jury member for over
40 international film festivals including Cannes,
Venice, Sundance, Rome, Montreal, San
Francisco, Taormina, Shanghai, etc.
Diane Pernet & ORLAN, Jury President
Emanuel Levy & Maria Luisa Poumaillou
“Once again, the event that
annually selects the best films
on the topics of fashion, beauty
and style boasts an exceptional
jury headed by artist Orlan.”
Vogue.it
Michel Gaubert, Emmanuel Asmar & Dominique Issermann
Philippe Cohen Solal, Goran Grahovac (director) & Fabrice Rebois
ABOUT DIANE PERNET
ABOUT ASVOFF
Since its launch in 2008, ASVOFF (www.asvoff.com) has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and
for challenging the conventional parameters of film. ASVOFF debuts in Paris during fashion
week and tours the globe with subsequent screenings at prestigious institutions and events like
the Guggenheim, the Barbican, Art Basel Miami, CaixaForum Barcelona and the Cannes Film
Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow, Mexico City. ASVOFF is not only a competition of short fashion, style and beauty films but also a
travelling international event showcasing feature films, documentaries, conferences, performances and installations – making it a must-see on both the fashion calendar and the film circuit.
Genre-bending and groundbreaking, it has already brought together such illustrious names as
Chris Cunningham, Tilda Swinton, Nick Knight, Erwin Olaf, Róisín Murphy, Nobuyoshi Araki, Steven Klein, Mike Figgis, Chloë Sevigny, Max Vadukul, Bruce Weber, Dita Von Teese, Ryan
McGinley, Steven Meisel, Inez Van Lamsweerde & Vinoodh Matadin, Charlize Theron, Lisa
Eisner, Anna Dello Russo, Mark Borthwick, Bip Ling, Ellen von Unwerth, Kristen McMenamy,
Bryan Adams, Walter Pfeiffer, Rossy de Palma, Daphne Guinness, Drew Barrymore, Jim Jarmusch, Edmonde Charles-Roux, Lara Stone, David Agbodji, Faye Dunaway and Ultra Violet as well
as fashion heavyweights Yves Saint Laurent, Balenciaga, Comme des Garcons, Maison Martin
Margiela, Lanvin, Stephen Jones, Gucci, Prada, Miu Miu, Dries Van Noten, Givenchy, Calvin
Klein, Yohji Yamamoto, Rodarte, Charlie le Mindu, Gareth Pugh, House of Holland, Balmain,
Undercover, Sergio Rossi, Agent Provocateur, Fabergé, Gianfranco Ferre, Manish Arora, Christian Dior, Christopher Raeburn, Diesel, Richard Nicoll, Cassette Playa, Alexander McQueen,
Hussein Chalayan and Mr. Pearl.
Diane Pernet is a world-renowned fashion critic and video journalist based in Paris. Previously
a photographer and fashion designer, she now acts as documentary filmmaker, talent scout and
fashion blogger on her site, A SHADED VIEW ON FASHION (www.asvof.com), which since
its inception in 2005 has become a ‘must-read’ in fashion and creative industry circles. Pernet
was recognised in 2008 for being a pioneer in digital media when she was chosen as one of three
influential global bloggers to take part in a panel celebrating a seminal fashion exhibition at New
York’s venerated Metropolitan Museum of Art. As one of the most recognisable faces in fashion,
she has also been captured on the other side of the movie camera through cameo appearances in
Robert Altman’s film, ‘Prêt-à-Porter’ and in Roman Polanski’s ‘The Ninth Gate’. While contributing to some of the most highly-acclaimed fashion magazines and pioneering online media, Pernet
launched ASVOFF in 2008. As the founder of the world’s first film festival dedicated to fashion,
style and beauty, she is widely considered to have incubated the ‘fashion film’ from its infancy to
the popular genre that it is becoming today. Pernet is not only credited with providing the first
platform of its kind for the ‘fashion film’ genre to evolve and flourish, but also with helping ‘fashion
film’ fulfil many of its early promises which were to revolutionize the fashion industry, breathe life
into static photography, offer a new outlet to filmmakers – and to trigger several important commercial, business and digital media opportunities across the fashion and movie industries.