GSTV_DPAA_CPG_Case Study_March2016.pptx

GSTV | CPG Snack Case Study
ING CONSUMERS
STV Network Success. CPG Snack.
ategy: Drive to Purchase
CPG snack brand tapped into key strengths of GSTV:
!  An attentive audience of which 94% are engaged with screens.
!  Top-of-mind awareness for an audience that 1 in 3 will go grocery
shopping after fueling.*
sults: Outstanding Recall & Favorability
ptional engagement indicated by the outstanding total and unaided ad
This drove increased favorability & high purchase intent.
96%
49%
Total Ad Recall 4xs
higher than TV**
Increase in
brand favorability
3%
Ad Recall
han GSTV
od Average
55%
Likely to Purchase
GSTV Nielsen Studies Data, 2006-2014; Lieberman Client Custom Research Study, October 2014; *2011-2013 Nielsen Intercept Studies. **2012 Nielsen Advertising Fact Sheet – TV = 26%.
ING CONSUMERS
STV Cross-Screen Mobile Platform Success. CPG Snack.
ategy: Drive Product Awareness
eraged geo-fences around GSTV pumps where snack brands gas
dia creative was running
ivered banner ads to GSTV viewers mobile phones while at the
ion and re-targeted those viewers once they left the pump to keep
duct top of mind
ative on GSTV screens and mobile banner’s were linked in look,
, and message
nner ad clicked through to brands’ mobile website
sults: Consumer Engagement
e average engagement that generated awareness of the products
ts and drove users to its website to learn more
+25%
g mobile advertising with
V screens led to a CTR
r than the industry avg.
ING CONSUMERS
5x
100%
Majority of
consumers were
exposed to the ad
Of impressions
delivered during
campaign
hank You.
ING CONSUMERS
www.gstv.com
P: 248.581.3000
E: [email protected]