Pambianco Week July 06

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baths at Salsomaggiore and Tabiano for those looking for
relaxation from the special properties of the bath waters.
Lovers of fine cuisine are spoilt for choice, with the famous
cuisine associated with the area of Parma, the Terra dei
Sapori (‘Land of Flavours’) with its typical local trattorie, not
to mention the important city of Parma for enthusiasts of
Italian art and history.
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Tourist Information Centre
Fidenza Village has an officially designed Tourist Information
Centre, drawing both national and international tourists to the
Village seeking information on the surrounding region. The
Centre also acts as a marketing tool for the Village, inviting
visitors to take advantage of special offers and promotions,
establishing a link between their visit to the region and to
the Village. Fidenza Village collaborates with the main tour
operators, hotel chains, transport companies and tourism
organizations to promote the Parma area as a major tourist
destination.
Amenities
Fidenza Village runs a shuttle service connecting theVillage
to Fidenza railway station and periodically provides a shuttle
bus from Milan, usually in operation at the weekend. Visitors
wishing to travel by car to Fidenza Village can enjoy a
chauffeur-driven service or travel to the Village in their own
car, taking advantage of the Village’s ample free parking. A
play area for children, baby changing rooms, a bar, restaurant,
cash-point facilities and public telephones are also available
in the Village enabling visitors to enjoy a complete shopping
experience.
FIDENZA VILLAGE EXPERIENCE
Also in 2006 Fidenza Village proposes the Fidenza Village
Experience, the new way to live and interpret the shop-ping
experience. Started, with great success during last summer,
the summer happening has seen the attendance of transversal
audiences who were able to live the real “spirit” of Fidenza
Village, the global village were shopping becomes a multisensorial experience. A winning formula, a mix of fashion and
shopping linking with international art and music trends.
EVENT CALENDAR
Thursday, March 30th, Dj Linus and Nicola Savino directly
from “Dee Jay chiama Italia”, one of the broadcast most
appreciated by Italians. Their tour, in Italian piazzas, mo-ved to
Fidenza Village to give birth to a peculiar talk- show. Saturday,
May 13th, since 20 till night Fidenza Village offered to its
audience an outstanding formula of show and entertainment
by well known DJ Nick the Nightfly together with Elenoire
Casalegno. Charming and charismatic voice of the night from
the awarded and followed “Monte Carlo Nights” show, untiring
discoverer of new musical tendencies from chill out music and
lounge to Acid Jazz, Nick still rides the musical waves of Radio
Capital with “Capital Nightfly” and “Navigator”. Protagonist of
the fiction S.P.Q.R., godmother of the sport show Pressing,
Elenoire Casalegno for twelve years protagonist of a brilliant
career, confirms her talent leading the most trendy musical
shows as Festivalbar, Jammin and Super on air on Italia
1. Saturday, June 10th, the SPEED DATE, the new game
for singles that has just captured lots of Italian cities, visits
Fidenza Village. An original idea, a game organized to meet
men and women and make some friends. Fidenza Village set
up 20 meeting points: an un-conformist and elegant initiative
to shop and maybe meet the “soul mate”. Thursday, July
20th, the big and waited return of CLAUDE CHALLE: the
outlet streets will be animated, once again, with the seducing
notes and the lounge atmosphere of Buddha Bar. The French
dj will broadcast live for the audience of Fidenza Village with
a show that will propose the best of his musical repertory:
unusual and original sounds, a mix of ethno and lounge music
able to create relaxing atmospheres reminding far lands and
oriental spirituality. The program of the exclusive events of
Fidenza Village will gain new extraordinary and unfailing dates
from October. The discouraging adventures of Blue and Joy
at Fidenza Village from June 16th to September 17th. After
having conquered the audience of the big European cities,
Blue and Joy will be protagonists of a new expositive concept
with three unpublished histories that will take life at the new
Gallery of Fidenza Outlet. Strange visitors will populate in the
next months Fidenza Village: the shapes of two friendly “little
beings” set in fantastic scenes, will join the visitors. It’s about
“Blue and Joy”, “Art Characters” that with their “discouraging
adventures” will invade from June to September the shopping
village after having conquered the audience of the big
European cities.
MAIN FINANCIAL FIGURES
Fidenza Village closed out the 2005 financial year with a
sales increase of 40%, compared to the previous year.
During 2005, Fidenza Village Outlet Shopping registered
a true record in footfall. Over 2 million people visited the
Village, representing an increase of visitors of over 30%
compared to 2004. Also the stores in the village reached
a great performance, with a turnover increase of same store
sales of over 15% year-on-year the year. The first months of
2006 have been marked by a continuity in the positive results
compared to the same months of 2005. Fidenza Village
recorded a significant sales increase of more than 50%
compared to the same period of 2005, a footfall increase
of over 35% along with the increase of another important
economical indicator which is the turnover per square metre
which means over 15% compared to the first two months of
2005. This positive performance envisages a 2006 full of
satisfactions for Value Retail, which has already seen 7 new
additional stores since the beginning of the year at Fidenza
Village. Therefore, Fidenza Village intend to enhance and to
carry on a policy more and more aimed at consolidating its
leadership as the outlet for top customers with high spending
potential. A consistent commercial policy, aimed at a dynamic
and constant growth of the centre, foresees the opening within
2007 of 25 further important brands and the conclusion of its
second phase of expansion started in December 2005 and
that will consist in an increase in sales and footfall (according
to estimates more than 3 million visitors).
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Value Retail, the European leader exclusively committed
to the management of high-end, destination outlet shopping villages in Europe, was founded in 1992. The Villages
managed by Value Retail offer discerning and affluent
shoppers access to the world’s most prestigious fashion
brands, at attractive discounts, in appealing and exciting
environments. More than 132 million of Europe’s most brandaware customers live within a two-hour drive from a Value
Retail managed Village. Today, Value Retail manages nine
villages in the Old Continent and the Fidenza village in the
Parma area is one of those. More than 132 million of Europe’s
most brand-aware customers live within a two-hour drive of
a Value Retail managed Village. Every Village site is selected
for its location close to a major cosmopolitan market with a
vibrant and established retail core. Over 375 of the world’s
leading fashion brands - from apparel to accessories not
leaving behind beauty products, design and home-wear - are
now established in more than 700 boutique stores across the
network of Villages. The winning formula of Value Retail Outlet
Villages consists in mixing value for money with the quality
of exclusive products, granting its customers with a unique
shopping experience. The products, selected from previous
season’s luxuries, are sold in mono and multi-brand store,
managed and directly operated by the brands themselves,
guarantee the real convenience of shopping (from 33 to 70%
of reduction).Each Village is supported individually by Value
Retail’s value-adding services, in the form of a dedicated
team of marketing and retailing professionals drawn from
recognised fashion brands and retailing companies. Based at
each Village, this team promotes the Village within the global
marketplace and supports the brands at the local level in order
to optimise the performance of the brands’ individual shops.
The management, made of professionals who developed
their expertise in the Fashion and Luxury business, supports
the brands and guarantees an exclusive customer service
on a daily basis. The success of a Value Retail Village is
strictly related to the high performance of its brands. The
group philosophy is centred on an active management of the
product mix of each village and in developing relationships
with partners operating in marketing, tourism and local
authorities.
FIDENZA VILLAGE
Fidenza Village is located in one of the wealthiest areas in
Europe. The Village can count on a population of nearly 26
million people and potential consumers coming from Emilia
Romagna and Lombardia regions. The customer base
comprehend the citizens of Milan, Bologna, Parma, Brescia,
Bergamo, Alessandria and Modena, but also inter-national
tourists visiting Northern Italy. Fidenza Village’s catchments
area includes Italy’s wealthiest and most industrious regions,
the immediate vicinity including Milan, Bologna, Parma,
Brescia, Bergamo and Modena. Opened in December 2003
the village is located within an hour’s drive of Milan and
Bologna, the Village benefits from being only 100 metres from
the A1 Fidenza/Salsomaggiore exit on the A1 motorway, in
full view of the more than 20 million vehicles The architecture
of Fidenza Village celebrates the region’s rich artistic and
musical heritage, a region famous as the homeland of
composer Giuseppe Verdi. The architectural vernacular of
the local province is used as the inspiration for the Village’s
design, based on an interpretation of the theatrical stage sets
from a selection of Verdi’s operas including Aida, Don Carlo,
Il Trovatore, Nabucco and Rigoletto.Arranged as an open-air
‘village’, the boutique stores are organized along pedestrian
lanes and around piazzas. Restaurants, indoor and outdoor,
extensive landscaping and children’s amenities further
enhance the Village’s attraction and shopping experience.
Fidenza Village host more than 60 prestigious brands Italian and international - such as Versace, Trussardi Jeans,
Pirelli, Furla, Store House (Barbour, Woolrich), Fornarina,
Castelbajac, Levi’s, Lindt, Nike, Coccinelle, Camper,
Simonetta, Frette, Calvin Klein Underwear, Pinko, Samsonite,
Bose. Fidenza Village is the “chic shop-ping” kingdom
rather than an usual outlet, it represents the harmonious
meeting of prestigious boutiques. Careful towards the most
demanding shoppers’ needs, Fidenza Village supplies top
fashion merchandise at convenient prices. Thanks to this
philosophy, Fidenza Village give to its shoppers the pleasure
of a Luxury shopping experience. Opened in December
2003 initially with 50 stores, the Village underwent a second
phase of expansion beginning in December 2005 with the
establishment of a further 20 new boutique stores. In 2006
Summer and Autumn further openings will take place and
given the ongoing success of the Village to date, yet another
third Village expansion is forecast for 2007.
FIDENZA VILLAGE AND TOURISM
With extensive contacts established within major tourism
organizations worldwide - both at its own instigation and as
part of the network of pan-European Chic Outlet Shopping
Villages - Fidenza Village has now positioned itself as a
leading international tourism destination.
Architecture
The architecture of Fidenza Village celebrates the region’s rich
artistic and musical heritage, a region famous as the homeland
of composer Giuseppe Verdi. The architectural vernacular of
the local province is used as the inspiration for the Village’s
design, based on an interpretation of the theatrical stage sets
from a selection of Verdi’s operas including Aida, Don Carlo,
Il Trovatore, Nabucco and Rigoletto.
The region
The area surrounding Fidenza Village offers a wealth of
historical and cultural landmarks to visit, from old fortresses,
castles and medieval villages to the famous
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