Unione delle Camere di Commercio della Liguria

Transcription

Unione delle Camere di Commercio della Liguria
Unioncamere
Liguria
Liguria
A region of excellences to be discovered
Sommario
Liguria and its assets .................................................................................. 5
Liguria region: a short presentation and key figures ........................... 6
Introduction ..........................................................................................
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Liguria: a narrow strip of land which hugs the northern arch
of Mediterreanean Sea .......................................................................
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A small land, an economic system relying on micro, small
and medium-sized companies ..........................................................
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Ligurian ports and logistics: opportunities from the sea ..................
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An overview of Liguria tourist assets .....................................................
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An insight of tourist excellences of Liguria region ...........................
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The coast and the sea: emotions driven by colours and scents ...
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The inland: a travel into historical sites, memories and ancient
crafts .....................................................................................................22
Art and architecture: the discovery of Ligurian heritage ...............
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Gastronomy: flavors arising from high quality food and
wine products ......................................................................................
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Statistics about Ligurian accomodation capacity ............................
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Participants ...............................................................................................
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1. Consorzio Operatori Turistici Moneglia ............................................
2. Consorzio Ospitalità Diffusa "Una Montagna di Accoglienza nel
Parco" - Parco Naturale Regionale dell'Aveto ...............................
3. Lovingenova - Genova Tourist Board ..............................................
4. Consorzio Portofino Coast .................................................................
5. Shopinn Brugnato 5Terre - San Mauro S.p.a. ..................................
6. UnionTour S.r.l. ....................................................................................
7. Albatravel Genova ...........................................................................
8. Consorzio "Mete di Liguria" ...............................................................
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Liguria and its assets
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Liguria: a region of excellences to be discovered
Liguria region: a short presentation and key figures
Introduction
Liguria looks like a narrow arch, overlooking the Mediterranean sea and protected from cold Northern
winds by the Maritime Alps and the Ligurian Apennine mountain chain. It stretches from the border with
France to Tuscany region.
With a geographical coverage of only 5.422 sq km
and with its 1,6 million inhabitants – equal to 2,7% of
the Italian population – Liguria talks of small numbers
but tells of great excellences.
Liguria: a region of excellences to be discovered
which is already quite deep at close distance from the shore, considerably mitigates
the climate; the mountain chain protects the region from the cold Northern winds. As
a result, the climate here is quite mild, featuring a reduced thermal excursion during
the year. The summer average temperature along the coast ranges between 23-24°C,
thanks to the cool sea breeze; in winter, temperatures along the costal areas range
in average between 6 to 10 °C degrees. The area where the climate is milder is the
Western Riviera, which is protected by the ligurian Alps: here the temperature can be
compared to that of the gulf of Naples. The Eastern Riviera, which is less protected by
the Appennin mountains due to their low altitude, has winter temperatures slightly lower
than the ones of the Western Riviera, and it is also more rainy.
A small land, an economic system relying on micro, small and medium-sized
companies
Liguria: a narrow strip of land which hugs the northern arch of Mediterreanean
Sea
Liguria is one of the smallest regions of ltaly, but it is one of the most densely populated
(297 inhabitants/ square km). Genoa is the regional capital and the most populated
city, as it accounts for 50% of the regional population; the city embodies all the different
characteristics of the region with its port and its old palaces attesting its past as Maritime Republic. Genoa is a cultural and historical city, full of beautiful monuments and
attractive places, such as the harbor area of the Old Port, a district devoted to culture
and leisure time (this area also hosts the Aquarium, the Antarctica Museum, the City of
Children, created inside the Cotton Warehouses, and the Galata Maritime Museum).
The indented coastline is an uninterrupted succession of rocks, gulfs, coves, bays and
promontories, which winds at the feet of ligurian mountains, the Appennin to the East
and the Alps to the West (the highest peak is Monte Saccarello measuring 2200 meters,
on the border between Piedmont and Provence, at only 40 km from the sea). Liguria
doesn't have any major flat land (only l% of the territory is considered flat), with the
exception of the Albenga Plane, exploited for agricultural productions, and the costal
plane around the Magra river mouth. Climate conditions of the region are quite exceptional and determined by its latitude as well as by several concurring factors, such as
its territory geomorphology and the extended contact with the sea. The Ligurian Sea,
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Ligurian technologies
Key figures of the regional economy
GDP
N. Active Companies
Unemployment rate
Total import
Import from USA
Total export
Export to USA
44,3 BI € (2011)
142.060 (2012)
8.1% (2012)
11,2 Bl € (2012)
546 Ml € (8th country for import)
7,0 Bl € (2012)
651 Ml € (3rd country of export)
Despite its small size and the number of the population, there are numerous excellence
in the field of production. In fact, Liguria features a high number of micro, small and
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Liguria: a region of excellences to be discovered
medium sized companies active in the following sectors: electrical engineering, mechanics, medicine, robotics, marine and shipbuilding, plant and floriculture, transport
and logistics.
Historically, Liguria is a laboratory-region that was the first to be involved in the industrialization process and the first to be hit by the crisis and by post-industrial opportunities.
In order to respond to the crisis of the traditional enterprise model based on large integrated factories and on government public investment, the Ligurian regional economy
assisted to the affirmation over the past years of important deindustrialization processes
and to the expansion of the tertiary sector. After abandoning the typical manufacturing
connotation of the previous century, the region aimed its efforts towards high-technology sectors (transports and logistics, High Tech, innovation, research), on a wide range
of services, traditional and innovative ones, on specialized agriculture, on environmentally-friendly and niche tourism.
In 2006, following a four year period of stagnation, the regional economy grew again;
Liguria GDP showed a sensible increase with respect to 2005, thanks to investments and
consumption boost. The industrial sector added value increased in real terms by 5.2%
especially thanks to electronics, shipbuilding, chemistry and engineering. After a prolonged cycle of continuous growth, the building construction industry settled and became
more stable in 2006.
From 2008 onwards, due to the world wide economic and financial crisis, Ligurian production trend is experiencing a slowdown.
In Liguria there are 142,060 companies (accounting for 2.7% of the national total), 37%
of which operate in the commercial and hotel accommodation sectors, 35% operates
in services, 20% operates in building construction, while agriculture and industry respectively account for about 8% (lstat data of 2012). Companies run by women in Liguria are
more than 36,000, accounting for 25.4% of the total number of companies.
Liguria: a region of excellences to be discovered
Ligurian fishermen activities
In the economic scenario, tourism plays a relevant role in the regional GDP composition,
nearly 8%.
Liguria, with its varied landscape alternating seaside, valleys and mountains, attracts
almost 14 million visitor per year, out of which 5% is coming from USA (2012 data).
Grape harvest at Cinque Terre
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Liguria: a region of excellences to be discovered
Ligurian ports and logistics: opportunities from the sea
Liguria: a region of excellences to be discovered
Bavaria. Inside a roadstead of about 150 hectares, protected by an outer breakwater
of about 2,200 meters, the port of La Spezia features over 5 km of docks and 575,000
square meters of available areas, with 17,000 meters of rail tracks and 3,500 meters of
The opening to the sea has always been an excellent opportunity for communications
in Liguria.
The Liguria port system includes the ports of Genoa, La Spezia and Savona-Vado. The
maritime traffic of the regional ports represent the 27.9% of the national maritime traffic.
Genoa is a port by tradition. The port of Genoa is the natural maritime access point
of the most industrialized area of Northern Italy, located in an ideal position to serve
industries and the European market. It is linked with the ports of La Spezia and Savona,
and has an enormous strategic importance for the development of the so-called Sea
Motorways, and as origin / destination / transit of containerized cargo to and from Suez
and the Atlantic.
The port of Genoa stretches non-stop over 20 km along the costal area, from the Old
Port basin, just apposite the city historic center, to its western limit. lt is fìtted with 30,000
meters of highly operational docks, giving room to 13 terminals all connected to highway and railway systems; the port of Genoa can harbor over 200 ships of different
type. The sea bottom depth varies between 9 to 15 meters, with a maximum of 50
meters in the area devoted to super-oil tankers. These elements all together make the
port of Genoa and its peripheral basins one of the biggest maritime ports in the entire
Med and in Europe. The presence of the Ferry Terminal and of the Cruise Terminal inside
the old port basin in the heart of the historic center of the city, completes the range of
Port of La Spezia
roads. The draught here reaches 14 meters allowing the berthing of container ships.
Savona Port Authority encompasses two port basins: Savona and Vado Ligure, located
4 km away from one another, representing the ideal access door to the markets of
Southern Europe, to which they are connected by means of efficient communication
channels. The overall port system has about 6,000 meters of docks organized in terminals capable of berthing ships carrying bulk liquid and solid goods, and other various
Panorama of Genoa port area and of the Western Riviera coast
services that the Port of Genoa can provide at all levels.
The port of La Spezia is located at the center of the coastline arch stretching from
Genoa to Livorno. It serves the markets of the Padana Plane, Switzerland, Austria and
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Port of Savona
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Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
body, trailer and semi-trailer body manufacturing; manufacturing of ports and accessories for vehicles and their engines; shipbuilding industry: ship construction and repair
of ship and vessels; construction of locomotives and rail rolling material; construction
of aircrafts and space vehicles; manufacturing of motorcycles and bicycles. The main
point of strength is represented by the port of Savona-Vado, which not simply a piece
of transit and goods handling, but it is an important economic flywheel capable of
stimulating new activities related to storage and goods processing and transformation.
In fact, today, other port activities especially those concerning yachting, represent a
relevant element for the Savona area in terms of tourism development and the subsequent employment fallouts. Companies of this sector installed in this port area over the
last years place Savona among the top locations in the Med for yacht services.
Port of Imperia
goods. Passengers are hosted by the exclusive Costa Crociere Terminal, among other
terminals.
From a quantitative point of view, when comparing these ports with other Italian ports
of goods final destination, infrastructural equipment of Ligurian ports is usually better.
Genoa and La Spezia are respectively racked as the first and the third Italian ports
in terms of number of cranes for container handling. The regional capital also ranks
second in terms of length of docking area and third in terms of overall surface; with
respect to the national average, only la Spezia has a smaller surface devoted to yards
and goods warehouses. Also the port road and railway network is equal or bigger if
compared to average values. As regards infrastructures outside ports, according province data, and with respect to the ltalian average, Ligurian ports have more infrastructures such as roads, railways, freight villages and intermodal centers.
In 2012 the port of Genoa handled 2,064,806 TEUs (out of a total of 3,388,851 TEUs
handled by all Ligurian ports combined together). The increased number of handled
sea containers, which affected all Ligurian ports, was less evident in Genoa which however maintains its ranking as first national port for this type of traffic; the port of Savona
grew more as well as that of La Spezia, ranking second at national level, which exceeded 1.2 million sea containers handled. The goods traffic (solid, liquid and bulk ones) of
Ligurian port system reached 50,408,128 tons (32,032,691 of which handled by Genoa).
In 2012, the overall goods traffic decreased for all ports: in La Spezia and Savona the
only increase affected solid bulk goods, while in Genoa the increase involved various
goods. Solid bulk goods strongly diminished in Genoa, in relation to the drop of iron and
steel productions in the area of Cornigliano; the drop was in part balanced off by the
increased amount of various goods and liquid bulk goods, generating for the regional
capital an overalt yearly goods stable volume with respect to 2011.
As far as passenger traffìc is concerned, in 2012 Ligurian ports received 4,030,713 people: 1,657,575 transits are related to cruises.
The industrial district of Savona means of transport belong to an area called North
Western Logistic Region, consisting of Savona and including the territories of Alessandria, Cuneo and Genoa provinces: here, important port resources are implemented
in terms of port facilities, road and rail networks, logistic areas, storage areas and firststage goods processing. Savona is a big port today under constant development and
the companies located within the district can be divided by different productions: car
Genoa ferry terminal
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Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
An overview of Liguria tourist assets
Genoa, the regional capital, powerful maritime republic in the Middle Ages and the
European Capital of Culture in 2004; Portovenere; the Cinque Terre, declared World
Heritage by UNESCO; Portofino, a favorite destination of international jetset with Alassio;
Albisola with its blue pottery; Bergeggi and Spotorno between coves and sheer cliffs;
Varigotti, the Bay of Saracens and the sophisticated center of Laigueglia; Cervo, the
Gulf of Diano with its beaches and Bordighera, destination of cultured and sophisticated tourism in the late nineteenth century. These are just some of the fascinating places
that Liguria offers to the visitors.
An insight of tourist excellences of Liguria region
Thanks to its favorable climate, around the half of the XIXth century, Liguria was the first
Italian region to become a tourist destination for foreign tourists.
The few rich English families, who started this trend, were followed after time by tourists
from all over the world, as indicated by the latest statistics on tourist flows.
Liguria hosts about 14 million tourists per year, out of which 35% are foreigners, mainly
German (accounting for about one fifth of the total), Swiss, French, Dutch and Americans. Italian tourists account for about 65%.
Always Liguria, as a land of sea and fishermen, is distinguished by its coastline and its
Rivieras.
Varigotti, a small fishermen village in the Western Riviera
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The coastal area is dotted with small villages consisting of typical colored houses overlooking narrow streets ("caruggi"). Their multi-color façades are a typical example of
Ligurian architecture which makes the Ligurian coastal area a unique landscape in the
world.
More inland, however, there is an unexpected Liguria full of beautiful places awarded
the title of Most Beautiful Villages of Italy by the Italian Touring Club and part of the circuit "Orange Flags", where you can discover ancient crafts handed down for centuries,
as the art of the master glassmakers of Altare, the rare skill of the "spacchini" working
the slate in Fontanabuona Valley, the production of filigree of Campo Ligure and the
textile art of Lorsica.
Apricale, a faschinating inland village - Western Riviera
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Liguria: a region of excellences to be discovered
The coast and the sea: emotions driven by colours and scents
A holiday in Liguria sounds like a sweet blue rhapsody. A musical whirl of saltiness, foam,
and wind. Spend a day in a boat, sailing from a hidden bay to a little romantic marina,
or plunge in the underwater gardens of the lsle of Gallinara, in the Marine Reserves of
Portofino and Bergeggi or Cinque Terre. Let you meet expert biologists help you meet
the giant creatures in the "Sanctuary of cetaceans", or just sunbathe in one of the many
beaches signposted with blue flags, guarantee of clear waters and environmental
friendly policy!
Here everything's possible - you may even come across a penguin or a shark underneath the big windows of the Aquarium of Genoa, the biggest and most visited aquarium
in Europe, which was built by the famous Italian architect Renzo Piano.
Liguria: a region of excellences to be discovered
Some of the most renowned localities are:
RIVIERA DEI FIORI
The far end of the Liguria region, at the border with France, is always surprising with its
lively coastal villages and its quiet little towns, from Balzi Rossi to Bordighera, from Arma
di Taggia to San Lorenzo al Mare, from Imperia to Cervo, passing through Diano Marina
and San Bartolomeo. The atmosphere longed for by foreign visitors in their Grand Tours
centuries ago. is always there, with its warmth, its landscapes, and the scent of beautiful
gardens.
Sanremo
A glimpse of Alassio Bay and of Isola Gallinara – Western Riviera
Mountain bikers in Sanremo hinterland - Western Riviera
A destination for the most aristocratic travelers from all over Europe, ever since the
Nineteenth Century, Sanremo, the capital of Italian music, the city of flowers, offers its
unchanged elegance to today’s tourists.
The famous Liberty-style Casino represents a splendid backdrop to luxury shops and
distinguished boutiques.
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Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
paths. Closed between the well-preserved medieval walls, interspersed with semicircular towers is Finalborgo which offers the visitor a feeling of protection and meditation.
Walked the narrow alleys, each square is a surprise. If the Renaissance and Baroque
monuments express the vanity of the city, craft shops represent the vitality harmoniously
integrated with the historic urban layout.
RIVIERA DELLE PALME
Alassio
Become around the late nineteenth century an important tourist destination - particularly appreciated by Britons - at the turn of the fifties and sixties of the twentieth century,
it became a fashionable resort along with Portofino and Sanremo and saw the birth
of the initiative of the Wall, a symbol of jetset of Alassio, based on an idea of the local
painter Mario Berrino. It seems that Hemingway, stopped in Alassio, was thrilled by the
idea of applying some of the tiles on the wall, irregular, bright and different colours,
which would contain the signatures of the most famous customers of the Rome Café.
Today Alassio, the Sun City, offers itself quietly to the visitor and reveals with elegance
its alleyways and its many cafés.
GOLFO DEL TIGULLIO
Portofino
Finale Ligure
"And there it is, suddenly, discovering a hidden cove, of olive and chestnut trees. A small
village, Portofino, spreading like a half moon around this calm basin [...]. Everything is
reflected in the mirror of calm waters where some fishing boats seem to sleep". In the
words of Guy de Maupassant, in the late nineteenth century, we find the same Portofino today, unchanged for centuries in its timeless beauty.
Fascinating landscapes full of surprises characterize the hinterland of Finale Ligure.
The area is dotted with caverns and hidden caves, to be discovered with amazement
among lonely valleys, stone arches, medieval castles, quiet villages and not-so-beaten
Portofino is one of the jewels that the world envies to Italy. Not at all disturbed by the
great fame enjoyed in the fifties and sixties, for it was and still remains a destination for
VIPs and personalities of the jetset, the ancient fishing village continues to offer those
Finale Ligure vineyards - Western Riviera
Portofino breath-taking landscape - Eastern Riviera
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Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
who visit its elegant perfection.
Santa Margherita Ligure
Known as the "Pearl of the Tigullio", Santa Margherita Ligure is located in the inner part
of the Gulf of Tigullio: surrounded by lush hills it is linked to Portofino by a road that follows the Dolphin Coast. Famous is the Fish Market on the seaside promenade, which is
supplied by the numerous fishing boats moored in the harbor next to luxurious yachts.
The town, probably of Roman origins, blends a typical marine style with elements from
the Belle Epoque, making a truly picturesque scenario.
GOLFO DEI POETI
Portovenere
In the western part of the Gulf of La Spezia lies the beautiful Portovenere, whose name
derives from the temple dedicated to Venus Ericina, built on the promontory. The charm
of the place and the grandeur of the Church of St. Peter, jutting out into the sea, with
its majestic gothic development over a Syrian layout was praised by Eugenio Montale.
Favorite sanctuary for writers, painters, poets, but also a great place for the balance
between nature and human presence, Portovenere and the Cinque Terre area were
included in the UNESCO World Heritage Site in 1997.
In front of Portovenere there is the archipelago of three islands of Palmaria, Tino and
Tinetto, belonging to the "Regional Natural Park of Portovenere." The island of Palmaria,
with beautiful vegetation is separated from Portovenere only by a narrow streach of
sea, and it is the most visited by tourists.
While you walk along the blue path, linking Riomaggiore to Monterosso, passing through Vernazza • a town founded around the ìn year one thousand • and through Corniglia • with its wonderful church of San Pietro, built in Liguria n Gothic style • you will feel
in tune with the surrounding nature, and breath the scents of the Mediterranean maquis
vineyards and shrubs. While you stroll along the romantic path called "Via dell'Amore,
above the cliffs leading to Manarola, you will feel like every day is Valentine's day.
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Manarola, Cinque Terre - Eastern Riviera
Cinque Terre
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Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
The inland: a travel into historical sites, memories and ancient crafts
Other than the show of the sea continuously eroding and shaping
- Liguria offers another present to all
its visitors, the magic of the historical
little towns, still untouched and real,
where life tastes like it used to do in
the past, and people are genuinely
welcoming. Beneath the medieval
walls, up on the hill ridges, you will
find the perfect landscapes for your
pictures: Dolceacqua, Apricale, the
artists' town, Triora, the mysterious
stronghold haunted by witches, Sassello, with its green chestnuts woods,
up to Brugnato, famous for its 7th
century Benedictine abbey.
The inland little towns are fairytale worlds, precious spots hidden
among the hills and the sea, all linked by myth. In the province of Savona once upon a time, and still now,
Castelvecchio di Rocca Barbena
was here with its magnificent stone
arches; heading West to East along
the Riviera in the heart of the Natural Park of Aveto, sits the little town
of Santo Stefano d'Aveto, during the
HIkers in Valle Argentina - Western Riviera
13th century Malaspina Castle, and
later the residence of the Doria family.
For those looking for authentic flavours, Valle del Biologico, located in the city of Varese
Ligure, is the right place to stop, with its characteristic houses radiating off from the market square, as well as Castelnuovo Magra, where the very first wine shop of the Region
was opened.
Climbing at Capo Noli - Western Riviera
Many Orange Flags wave above the Ligurian towns, flags that represent the beauties
signposted by the Region and the ltalian Touring Club; and many municipalities have
been listed among the Most Beautiful Italian Little Towns, for their harmonic architecture, their building heritage, and the quality of life.
Many Orange Flags wave above the Ligurian towns, flags that represent the beauties
signposted by the Region and the ltalian Touring Club; and many municipalities have
been listed among the Most Beautiful Italian Little Towns, for their harmonic architecture, their building heritage, and the quality of life.
Liguria is full of towns built above the sea, evidence of the victory of man over nature
- little islands of stone and colours. From the eastern side Montemarcello guards the
Gulf of La Spezia and the valley of Val Magra, from above. Words are not enough to
describe the wonder of Manarola, Vernazza and Tellaro. Heading West, the ancient
Maritime Republic of Noli, in the province of Savona, and finally Cervo, in the Imperia
province, cannot be missed.
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Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
Art and architecture: the discovery of Ligurian heritage
Main streets called “caruggi”, precious, heavenly mansions, monuments, and castles…
these and many more are very good reasons to choose a holiday where you can discover the cultural heritage of Liguria. Going back in time to the ancient origins of a millenary civilization, one comes across the graffiti of our ancestors who used to live in the
caves called Balzi Rossi and Toirano. 130 sanctuaries, small churches and abbeys like
the ones of Borzone, Tiglieto or San Piero in Varatella, are a precious spiritual heritage.
Sacred buildings of various styles - early Medieval, Romanesque and Gothic - are only a
few of the wonders scattered along the entire region: from the church of S. Pietro, laying on top of the promontory of Porto Venere, to the abbey of San Fruttuoso di Camogli,
and the many churches hidden along the Genoa alleys.
Villas, gardens and luxurious palaces, that served once as summer residences of noble
families, now attest to the rich oligarchy which, from the 16th century, jealously collected precious art piece, nowadays on display for the general public.
Genoa
Dolceacqua - Western Riviera
Host in the occasion of the 500th anniversary of Columbus discovery of America in 1992,
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Palazzo Carrega-Cataldi in Genoa
European Capital for Culture in 2004, with some of its buildings added to the list of UNESCO World Heritage sites, the Ligurian capital city leaves no room for doubt: Genoa
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Liguria: a region of excellences to be discovered
needs to be seen and experienced.
Discover it through its alleys going down from Castelletto's highs, to the Old Harbour,
today a sunny square on the water designed by Architect Renzo Piano, where you can
see the Bigo, a “urban lift” that offers a panoramic viewpoint on the town, the so called
Magazzini del Cotone, important congress center, the world famous Aquarium, and
the Galata Maritime Museum. In the heart of the historic center, among the intertwined
medieval structure of narrow alleys, is the monumental street Strada Nuova, currently
called Via Garibaldi, which was built in 1550 and hosts precious buildings with their art
collections.
Liguria: a region of excellences to be discovered
the stronghold called Fortezza del Priamar, located in Savona, is a monumental complex where Medieval, Byzantine, and Pre-Roman architecture meet. Another valuable
cultural experience can be found at the Lia Museum, in La Spezia. This museum host
the collection of a business man from Apulia who officially became a resident of La
Spezia. In the opposite end of Liguria, Imperia preserves its double nature, with its two
ancient cores, Oneglia and Porto Maurizio - the first a modern centre famous for its
oil culture, the second a historical centre, located high on the hill behind the sea, the
famous Parasio
Shows and festivals
Passing from the Renaissance and Genovese Baroque to the modern and contemporary art collections, the ideal itinerary goes to the eastern end of the city, Nervi, where
vast parks- that are separated from the sea by the famous walk “Anita Garibaldi" - frame four art galleries: the GAM, Modern Art Gallery, the prestigious collection Wolfsoniana, Villa Grimaldi featuring the Frugone collection and the Luxoro Museum, an 18th
century patrician house.
Besides its architectural and art treasures, Liguria offers shows and festivals for all tastes.
The most important maritime show is the Boat Show based in the Genoa Exhibition Centre, which has now doubled its evocative exhibition space on the water, with over 2,600
boats on display, together with all the novelties of the sector.
The Science Festival is also an important visitors attraction.
Imperia, La Spezia and Savona
Scientific workshops, round tables, performances, films, visual installations, and tastings
are organized to tell the general public about the mysteries, discoveries, and issues of
an ever more fascinating and controversial world.
It would be impossible to make a complete list of the points of interest scattered throughout the territory. Let's just mention one magical, rather unknown place worth visiting:
Majestic Fortezza del Priamar located in Savona – Western Riviera
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The taste of seafood at Slow Fish becomes an exhibition dedicated to sustainable fish
Euroflora, Genoa 2011
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Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
practices. Many initiatives offer cuisine workshops, fish tasting, and of course stalls with
the best of fish produce for sale. Once every five years, at springtime, Liguria becomes
Europe's blossoming garden with Euroflora, whereas in the summer Youth festivals are
continuously increasing. The most famous event of the Italian music scene, the Festival
di Sanremo, always proves to be very popular, providing Riviera dei Fiori with an international audience.
sauce are the DOP basil, the DOP ligurian Extra-virgin olive oil, parmesan and pecorino
cheese.
But Liguria is much more than this!
Focaccia and Farinata: golden and crispy. oily, less than a finger high, the Genoese
focaccia is the pride of Ligurian people, and one of the most representative element
of the city.
Gastronomy: flavors arising from high quality food and wine products
In all Italian regions traditional recipes stem from the local production. In Liguria the best
ingredients are closely linked to sunny crops and terraces plummeting into the sea, to
mountains, sandy and rocky beaches, valleys and country plains.In this varied land fine
cuisine flavors are enriched by genuine and simple products.
This is why the Ligurian tradition for gourmet food and wine is an enchanting surprise to
discover along the journey.
Something which is undoubtedly embedded with the region is the “Basil” and its well
renowned sauce “Pesto”, whose name comes from the production process, as it is
ground (“pestato”) in a marble mortar. The essential ingredients of this typical ligurian
Tipical ligurian Focaccia
A simple recipe that is best tasted when just taken out of the oven, when it fills the air
with its special enchanting fragrance no one can resist.
In Recco the well-known cheese focaccia - contended with the neighbouring city of
Camogli, that is instead famous for the simple oil and salt version, like the Genoese one
- is thin an d topped with creamy "stracchino" soft cheese. Farinata is undoubtedly the
most ancient food specialty of Liguria. The legend goes that it was invented by a group
of Roma n soldiers who had roasted some chickpea flour pastry on a shield. Nowadays
shields are replaced by wide copper baking-pans, and steaming hot farinata are served in the ancient fried food shops called "sciamadde". Try it hot and crispy when taken
off the oven!
The famous Ligurian Pesto souce
28
Being a coastal area, we can’t but mention its famous “acciughe” (anchovies) and
29
Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
Ligurian Cappon Magro
Amaretti di Sassello
“stoccafisso” (stockfish or dried cod) and the special recipes that are created out of
them, such as “bagnun di acciughe”, “cappon magro”….
You can’t eat without drinking and Ligurian wines, though limited in quantity produced
are extremely high quality products and remind of the sunny terraces in the Cinque
Terre area (Sciacchetrà passito); of the mild hills in the inner part of the region (Rossese
di Dolceacqua) or the plain in Savona province (Pigato di Albenga).
Last but not least, Ligurian sweet are very tasty and well assorted, stretching from the
famous “pandolce Genovese” (typical Christmas cake) to the “Baci di Alassio” (two
semi-spheres of hazelnut with a filling of chocolate spread and boiled cream); from
the “Amaretti di Sassello” (a traditional soft biscuit with an intense bitter-sweet taste of
almonds to the “Spongata di Sarzana” (a cake made of apple and peer jam, candied
fruit, pine nuts, almond).
30
31
Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
Ligurian tourism statistics
Ligurian accomodation capacity - Hotel
2012
WESTERN EASTERN
RIVIERA RIVIERA
5 Star Hotel
Ligurian global accomodation capacity
2012
WESTERN
RIVIERA (*)
Hotels
Other accomodations
establishments
bed places
establishments
bed places
EASTERN
RIVIERA
CITY OF
GENOA
4 Star Hotel
TOTAL
940
115
458
1.513
40.214
7.419
17.577
65.210
1.127
163
1.380
2.670
55.438
2.781
30.818
89.037
(*) Western Riviera data include Arenzano and Cogoleto data
3 Star Hotel
2 Star Hotel
1 Star Hotel
RTA (*)
TOTAL
establishments
bed places
establishments
bed places
establishments
bed places
establishments
bed places
establishments
bed places
establishments
bed places
establishments
bed places
TOTAL
5
5
10
597
977
1.574
51
68
119
5.441
8.067
13.508
366
209
575
19.704
9.578
29.282
237
197
434
6.108
4.574
10.682
131
100
231
2.414
1.937
4.351
125
19
144
5.014
799
5.813
915
598
1.513
39.278
25.932
65.210
(*) A peculiar kind of accommodation combining hotel and private residence's services
32
33
Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
Ligurian accomodation capacity - Other accomodations
2012
Overnight stays in Liguria by international tourists
per country of origin - 2012
WESTERN
RIVIERA
Campings and tourist villages
Rental houses
Tourist farms
Other accomodations
TOTAL
establishments
bed places
establishments
bed places
establishments
bed places
establishments
bed places
establishments
bed places
EASTERN
RIVIERA
WESTERN RIVIERA (*)
TOTAL
EASTERN
RIVIERA
CITY OF
GENOA
TOTAL
96
57
153
Germany
681.444
Germany
241.698
France
77.869
Germany
974.680
Switzerland
340.851
France
187.522
Germany
51.538
Switzerland
514.322
36.232
23.446
59.678
Netherlands
253.834
USA
185.409
Russia
37.657
France
458.549
France
193.158
Switzerland
140.539
USA
35.035
Netherlands
372.390
146.926
Netherlands
100.480 United Kingdom
34.642
USA
248.922
32.932
Russia
230.570
27.146 United Kingdom
228.391
22.716
134.886
284
638
922
Russia
7.375
4.183
11.558
United Kingdom
100.870 United Kingdom
92.879
Switzerland
Austria
85.044
Australia
86.047
Spain
73.678
Russia
50.097
Romania
255
163
418
Belgium
3.027
1.737
4.764
Denmark
61.383
Belgium
49.885
Cina
18.344
Belgium
130.639
Sweden
52.813
Sweden
47.091
Netherlands
18.076
Sweden
111.091
469
708
1.177
Romania
44.461
Canada
45.987
Brazil
17.530
Australia
109.144
7.264
5.773
13.037
Poland
40.503
Norway
44.631
Japan
12.521
Denmark
100.854
1.104
1.566
2.670
53.898
35.139
89.037
Austria
Norway
34.245
Spain
41.807
Belgium
12.330
Norway
86.927
USA
25.478
Austria
24.350
Australia
12.191
Romania
83.299
(*) Western Riviera data include Arenzano and Cogoleto data
Overnight stays in Liguria by international tourists
per country of origin - Western Riviera - 2012
Poland
Romania
2%
2%
Denmark
Sweden
3%
2%
Belgium
Austria
4%
Norway
2%
U.S.A.
1%
3%
Germany
32%
United Kingdom
5%
Russia
7%
France
9%
Netherlands
12%
34
Switzerland
16%
35
Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
Overall arrivals and overnight stays in Liguria - 2012
WESTERN
RIVIERA (*)
Overnight stays in Liguria by international tourists
per country of origin - Eastern Riviera - 2012
France
14%
Arrivals
U.S.A.
14%
Germany
18%
Austria
3%
Belgium
3%
Russia
3%
Norway
4%
Sweden
4%
Netherlands
8%
Canada
4%
Australia
6%
TOTAL
748.626
1.127.638
3.727.569
1.252.511
409.419
562.536
2.224.466
598.794
339.207
565.102
1.503.103
8.550.907
1.486.696
3.470.746
13.508.349
residents (Italians)
6.110.475
846.707
1.791.539
8.748.721
non-residents
(International tourists)
2.440.432
639.989
1.679.207
4.759.628
non-residents
(International tourists)
Overnight stays
Spain
2%
EASTERN
RIVIERA
1.851.305
residents (Italians)
Switzerland
10%
CITY OF
GENOA
(*) Western Riviera data include Arenzano and Cogoleto data
United Kingdom
7%
Arrivals and overnight stays in Ligurian hotels - 2012
Overnight stays in Liguria by international tourists
per country of origin - Genoa - 2012
Germany
13%
Russia
9%
WESTERN
RIVIERA (*)
U.S.A.
9%
Arrivals
United Kingdom
8%
France
19%
Switzerland
8%
Australia
3%
Japan
3%
36
Spain
7%
Belgium
3%
Brasil
4%
Netherlands
4%
Cina
4%
Romania
6%
CITY OF
GENOA
EASTERN
RIVIERA
TOTAL
1.437.164
697.009
821.571 2.955.744
residents (Italians)
955.149
380.187
406.951 1.742.287
non-residents
(International tourists)
482.015
316.822
414.620 1.213.457
Overnight stays
5.745.610 1.287.268 2.213.575 9.246.453
residents (Italians)
4.031.294
699.681 1.063.158 5.794.133
non-residents
(International tourists)
1.714.316
587.587 1.150.417 3.452.320
(*) Western Riviera data include Arenzano and Cogoleto data
37
Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
Overnight stays in Liguria - 2012
Arrivals and overnight stays in Ligurian other accomodations - 2012
WESTERN
RIVIERA (*)
Arrivals
residents (Italians)
non-residents
(International tourists)
Overnight stays
residents (Italians)
non-residents
(International tourists)
CITY OF
GENOA
EASTERN
RIVIERA
7000000
TOTAL
6.110.475
6000000
414.141
51.617
306.067
771.825
5000000
297.362
29.232
155.585
482.179
4000000
289.646
3000000
2.805.297
199.428 1.257.171 4.261.896
2000000
2.079.181
147.026
728.381 2.954.588
1000000
726.116
52.402
528.790 1.307.308
116.779
22.385
150.482
Western Riviera
Genoa
Eastern Riviera
2.440.432
1.791.539
1.679.207
846.707
639.989
0
residents (Italians)
non-residents
(International tourists)
(*) Western Riviera data include Arenzano and Cogoleto data
U.S.A. overnight stays in Liguria since from 2010 to 2012
250000
200.779
200000
184.418
185.409
Western Riviera
150000
Genoa
Eastern Riviera
100000
50000
28.335 33.982
26.604
33.905
25.478
35.035
0
2010
38
2011
2012
39
Participants
40
41
Liguria: a region of excellences to be discovered
1
Liguria: a region of excellences to be discovered
Consorzio Operatori Turistici Moneglia
COMPANY DETAILS
Name: Consorzio Operatori Turistici Moneglia
Street: Corso Libero Longhi 32
City: Moneglia
Country: Italy
Phone: 0185 490576 - 0185 482730
e-mail: [email protected]
website: www.moneglia.com
Postal code: 16030
PARTICIPANT DETAILS
First Name: Paola
Last Name: Marinari
E-mail: [email protected]
Phone: +39 335 1256403
Position in the company: consortium member/liaison with tourism for Moneglia
Commune
Languages: ☑ Italian
☑ English
Type of Tourist Operator:
☑ Tourist Consortium
Geographical coverage:
☐ the whole region
42
☑ part of the region
☐ national/crossborder level
ORGANISATION DETAILS
Description of key competences and main findings:
Tourist territorial promotion through accomodation facilities, restaurants and tipical
products
Primary business:
☑ shopping tours
☑ cultural tours
☑ groups
☑ individuals
☑ families
☑ senior citizen travel
☑ boat
☑ diving
☑ sport events
☑ classic music (classes)
☑ bike/trekking
☑ ecotourism
Main products/services/facilities offered/sought:
☑ accomodation facilities: Hotel, B&B; agritourism, "case vacanze"
☑ excursionist activities
☑ mountain bike
☑ walks
☑ horse riding
☑ boat cruises (group and individual)
☑ history
☑ music
☑ culture
☑ wine and food
☑ tipical products
☑ shopping
☑ diving center
☑ handicraft
43
Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
- Consorzio Ospitalità Diffusa
"Una Montagna di Accoglienza nel Parco"
- Parco Naturale Regionale dell'Aveto
2
COMPANY DETAILS
Name: Consorzio Ospitalità Diffusa "Una Montagna di Accoglienza nel Parco"
Street: Via Marrè 75/A
City: Borzonasca (GE)
Postal code: 16041
Country: Italy
Phone: +39 334 6117354
e-mail: [email protected]
website: www.unamontagnadiaccoglienza.it
PARTICIPANT DETAILS
First Name: Paola
Last Name: Marinari
E-mail: [email protected]
Phone: +39 335 1256403
Position in the company: consortium member
Languages: ☑ Italian
☑ English
Type of Tourist Operator:
☑ Tourist Consortium
Geographical coverage:
☐ the whole region
☑ part of the region
☐ national/crossborder level
ORGANISATION DETAILS
Description of key competences and main findings:
The Consorzio Ospitalità Diffusa "Una Montagna di Accoglienza" offers holiday in the
Aveto Natural Park (alpine-like mountains between Portofino and the Cinque Terre,
Eastern Riviera). Accomodation, restaurants, attractions, itineraries, trips and insights
are available on our website as well as package or tailor-made holday proposals
Primary business:
☑ individuals
☑ families
☑ cooking classes
☑ bike-trekking
☑ ecotourism
Additional information:
The Aveto Natural Park, situated in the Tigullio hinterland, safeguards one of the most
beautiful and noteworthy zones of the Ligurian Appennines. The little more than 3.000
hectares of protected territory includes three valleys, each of which has its own unique characteristics. Thanks to its unique position, it offers many opportunities for visitors in all seasons. It is therefore an extremely attractive destination for environment
and mountain enthusiasts.In fact it is home to many leisure and sports activities,
thanks to a substantial network of trails for hiking, mountain-biking, horseback riding,
trekking on snowshoes or for cross-country skiing. This area is very close to the seaside
and that make possible enjoying both mountain and sea even during the same day
Main products/services/facilities offered/sought:
We offer different types of rural accomodation: agriturismo (farm houses), B&B,
rifugio (hiker's hostels, apartments and hotels. We have typical restaurants and we
can offer cooking classes of typical ligurian cusine as well as visits to local producers
(mainly cheese and wine). We offer guided tours by mountains bike or on horseback, buided hikes and trekking, wild horsewathcing activities.
44
45
Liguria: a region of excellences to be discovered
3
Liguria: a region of excellences to be discovered
Lovingenova - Genova Tourist Board
COMPANY DETAILS
Name: Lovingenova - Genova Tourist Board
Street: Via Garibaldi 12r
City: Genova
Country: Italy
Phone: +39 010 5572874
e-mail: [email protected]
website: www.visitgenoa.it
Postal code: 16124
Primary business:
☑ gastronomic and wine tours
☑ cultural tours
☑ opera
☑ incentives and congresses
☑ groups
☑ individuals
☑ youth school travels
☑ families
☑ senior citizen travels
☑ cooking classes
☑ MICE
PARTICIPANT DETAILS
First Name: Maria Teresa
Last Name: Como
E-mail: [email protected]
Phone: +39 366 1060401
Position in the company: Product Manager
Languages: ☑ Italian
☑ English
Type of Tourist Operator:
☑ Tourist services
Geographical coverage:
☐ the whole region
46
☑ part of the region
ORGANISATION DETAILS
Description of key competences and main findings:
Our office is responsible for development and promotion of new tourist products and
services and for the management of the TIC (Tourist Information Center). We sell to
Agencies and Tour Operators and individual tourists different services and products
such as guided tours, audio guides, city cards, gadgets and brochures. The office organizes fam-trip for T.O.and journalists and provides any kind of assistance to groups
and individuals visiting the city.
☐ national/crossborder level
Main products/services/facilities offered/sought:
Guided tours, audio guides, city cards , special offers for groups
47
Liguria: a region of excellences to be discovered
4
Liguria: a region of excellences to be discovered
Consorzio Portofino Coast
COMPANY DETAILS
Name: Consorzio Portofino Coast
Street: Via Montebello 17/4
City: Rapallo (GE)
Postal code: 16035
Country:
Phone: +39 0185 270222
e-mail: [email protected] - [email protected]
website: www.portofinocoast.it
PARTICIPANT DETAILS
First Name: Franco
Last Name: Orio
E-mail: [email protected]
Phone: +39 335 6242733
Position in the company: President
Languages: ☑ Italian
☑ English
Type of Tourist Operator:
☑ Tourist consortium
☑ Incoming tour operator
☑ Congress centre
Geographical coverage:
☐ the whole region
☑ part of the region
☐ national/crossborder level
ORGANISATION DETAILS
Description of key competences and main findings:
The Consorzio Portofino Coast represents the top of the tourist supply in the Eastern
part of the Riviera Ligure (Italian Riviera), including famous resorts such as Portofino,
Camogli, Santa Margherita Ligure, Rapallo and Sestri Levante, close to Genoa and
the Cinque Terre and offering hotels, conference facilities, restaurants, transports
and high-level services.
Thanks to the quality of its organization, it works for the promotion of the area and is
ready to offer a personalized solution to any kind of necessity about tourism , handling
the details of each stage of planning.
Primary business:
☑ gastronomic and wine tours
☑ shopping tours
☑ cultural tours
☑ incentives and congresses
☑ groups
☑ individuals
☑ families
☑ cooking classes
☑ MICE
☑ sailing boat
☑ diving
☑ sport events
☑ golf
Additional information:
Our Organization is a Consortium grouping: the most representative Hotels of the
Area - the most important Restaurants – A BUS & Cars Company – The Two Motorboats Company of the area – Historic Venues of the area – Travel Agent – Audiovisual
Company – The XII Century Abbey in San Fruttuoso – the Golf Course in Rapallo –
We deal directly with everybody, with no extra fee
Main products/services/facilities offered/sought:
HOTEL ACCOMMODATION – CONGRESS FACILITIES – FULL INCENTIVE PROGRAM –
TRANSFER from and to any Airport – MOTORBOAT EXCURSIONS in the Portofino Coast
area –and in the CINQUETERRE area – COOKING CLASSES – SPECIALIST IN TEAMBUILDINGS
Organization – EXCURSIONS anywhere – BUS facilities anywhere
48
49
Liguria: a region of excellences to be discovered
5
company
stores
Liguria: a region of excellences to be discovered
Shopinn Brugnato 5Terre - San Mauro S.p.a.
Brugnato
COMPANY DETAILS
Name: SHOPINN BRUGNATO 5TERRE – SAN MAURO S.P.A
Street: Via del Murello, 4
City: Sarzana (SP)
Postal code: 19038
Country: ITALY
Phone: +39 0187 625803
e-mail: [email protected] - [email protected]
website: www.shopinnbrugnato5terre.it
PARTICIPANT DETAILS
First Name: GEROLAMO
Last Name: DA MONTE
E-mail: [email protected]
Phone: +39 335 7831401
Position in the company: tourism and marketing consultant
First Name: AMELIA
Last Name: ACCONCI
E-mail: [email protected]
Phone: +39 335 7632044
Position in the company: CEO San Mauro SpA
First Name: LUCA
Last Name: BAUDONE
E-mail: [email protected]
Phone: +39 334 7392474
Position in the company: Operations Director Shopinn project
Languages: ☑ Italian
☑ English
ORGANISATION DETAILS
Description of key competences and main findings:
Shopinn Brugnato 5Terre is not only a shopping Company Stores but an “experience
destination”.
Shopping, fashion, high quality level food & wine tasting and sale, excursion, wellness& beauty, culture and landscapes. Environment, very suggestive and UNESCO
Heritage, is a perfect venue for a demanding tourist
Primary business:
☑ gastronomic and wine tours
☑ shopping tours
☑ cultural tours
☑ Incentives and congresses
☑ groups
☑ individuals
☑ families
☑ MICE
☑ ecotourism
Additional information:
☑ 100 shops
☑ 1,200 m2 food hall with local products
☑ Exhibition ara for contemporary art organized in partnership with the Italian Ministry
of Culture
☑ Beauty Spa and Fitness Club with outdoor sports
☑ 1,300 m covered walkway
☑ 2,800 m2 centre plaza
☑ Creative and artisanal workshop
☑ Green park and kindergarten
☑ 2,000 parking spaces
Type of Tourist Operator:
☑ Shopping destination
Geographical coverage:
☐ the whole region
50
☐ part of the region
☑ national/crossborder level
51
Liguria: a region of excellences to be discovered
6
Liguria: a region of excellences to be discovered
UnionTour S.r.l.
COMPANY DETAILS
Name: UNION TOUR SRL
Street: VIA ENRICO BERLINGUER 10
City: SANTO STEFANO MAGRA (SP)
Country: LIGURIA
Phone: +39 338 6915564
e-mail: [email protected] - [email protected]
website: www.uniontour.it
Postal code: 19037
PARTICIPANT DETAILS
First Name: PAOLA
Last Name: MASUTTI
Position in the company: representative agent for Canada and USA
First Name: MIREILLE
Last Name: DUCHAMPS
Position in the company: C.E.O.
Languages: ☑ Italian
☑ English
Type of Tourist Operator:
☑ Incoming tour operator
Geographical coverage:
☑ the whole region
☐ part of the region
☑ national/crossborder level
ORGANISATION DETAILS
Description of key competences and main findings:
Our tour operator, specialized in incoming tourism in Liguria, Tuscany, Piedmont, Cote
d'Azur, Provence, Camargue, proposes tours and stays in all the regions of Italy, in the
French-speaking and Spanish speaking countries.
We are able to arrange tours for groups, individuals or small groups. Our proposals are
adaptable to every request, business guests, conferences guests, cultural trips, sea
and mountain stays leisure trips
Our organization is able to provide tailor-made products to suit every type of request
and customers. We are also specialized in organizing land services for cruise passengers who require customized tours or services in languages that are not usual for
normal excursions provided by the cruise lines
Primary business:
☑ cruises
☑ gastronomic and wine tours
☑ shopping tours
☑ cultural tours
☑ incentives and congresses
☑ groups
☑ individuals
☑ cooking classes
Additional information:
Our best feature is the ability to meet all requirements of the most demanding customers by providing high quality services (tour guides, escorts, bus services, hotels,
restaurants)
Main products/services/facilities offered/sought:
In the organization of our services we use only qualified personnel and specialized,
with in-depth knowledge of the sites included in the programs
52
53
Liguria: a region of excellences to be discovered
7
Liguria: a region of excellences to be discovered
Albatravel Genova
COMPANY DETAILS
Name: ALBATRAVEL GENOVA
Street: VIA RIMASSA 51/1
City: GENOVA
Country: ITALY
Phone: +39 348 8712742 - + 39 010 5299206
e-mail: [email protected]
website: WWW.ALBATRAVELIGURIA.IT
Postal code: 16129
PARTICIPANT DETAILS
First Name: ALESSANDRA
Last Name: CONTE
E-mail: [email protected]
Phone: +39 348 871274
Position in the company: INCOMING DPT
Languages: ☑ Italian
☑ English
Type of Tourist Operator:
☑ Incoming tour operator
Geographical coverage:
☑ the whole region
☐ part of the region
☐ national/crossborder level
ORGANISATION DETAILS
Description of key competences and main findings:
Albatravel Genoa – Incoming with style!
Genoa’s office is specialized in tailor made services. An Incoming department with
talents that put their creativity, experience and professionality in the service of clients
offering:
• Excursions for regular and private services that collaborate with international tour
operators and partnership with major suppliers and carriers.
• A Group Department for travels, cultural trips, themed events, gourmet or religious
travels.
• Incentive to guarantee ideas and emotion in the travel creation respecting client’s
budget. Flexibility and local assistance to reach the targets.
• Golf offering customized programs for golf fans in Liguria and in Italy; natural itineraries, trekking, bike tours, sailing.
• Villas and apartment rentals in the country and along the Ligurian Riviera or in the
cities historic centre.
Primary business:
☑ gastronomic and wine tours
☑ cultural tours
☑ opera
☑ incentives and congresses
☑ cooking classes
☑ groups
☑ individuals
☑ MICE
Main products/services/facilities offered/sought:
Transfers-regular tour- private tour- accommodation- tailor made tour ecc ecc
54
55
Liguria: a region of excellences to be discovered
8
Liguria: a region of excellences to be discovered
Consorzio "Mete di Liguria"
COMPANY DETAILS
Name: CONSORZIO METE DI LIGURIA- Charming residences in the Italian Riviera
Street: Via San Maurizio 25
City: IMPERIA
Postal code: 18100
Country: Italy
Phone: +39 335 456617
e-mail: [email protected]
website: www.metediliguria.it
Languages: ☑ Italian
☑ English
Type of Tourist Operator:
☑ HOTEL/Hotel Chain
☑ INCOMING TOUR OPERATOR
Geographical coverage:
☐ the whole region
56
☐ part of the region
☑ national/crossborder level
ORGANISATION DETAILS
Description of key competences and main findings:
Like Pollicino's stones, METE DI LIGURIA, a union wholly made up by women, is really
happy to show you round their tourist dwellings, hoping to persuade you to come
and visit an older, more true and charming Liguria.
In their previous life they devoted themselves to different professions: Maria Donata
to a brilliant career as a lawyer; Maura as a teacher; Lorena and Gabri to their luxury
articles shops; Rosanna to her political commitment as a mayor; Tiziana moved for
love and gave up a very good job.
Six different life stories, six women who met to create little by little a new reality '' The
Consorzio Mete di Liguria'', a union wholly made up by women, whose only aim is to
make Western Riviera known, a land they love deeply and which is situated between hills covered by age-long olive trees and the Mediterranean seashores. It is also
known as Riviera dei Fiori because, thanks to its very mild climate, each plant, each
flower finds out its natural habitat.
The six friends restored with care and great attention their family houses, welcoming
those who, fed up with ''hit and run holidays'', strongly long for having a quite different
holiday, enjoying the flavours of a country, for the most part still secret.
Lorena decided to restore a small house, surrounded by its blooming garden, and this
gave birth to ''The Mulino dei Giusi''; plenty of enthusiasm for this new experience she
bought an ancient tower called '' Torre Rossa ''(Red Tower) in the Impero valley and
she restored it lovingly, to welcome new guests.
Rosanna sold her family hotel to bring back to life to an old stone village:'' I Freschi'':
Tiziana created a new charming tourist reality'' L'Uliveto Saglietto'', in the small village
of Poggi: glamorous apartments set in its heart, surrounded all around by a cellar, an
oil-mill, and a wonderful, age-long pine tree.
Maria Donata decided to buy an ancient property, ''Valcrosa'', transforming it into a
quiet place, where her guests can enjoy a completely relaxing stay,Gabri transformed her wonderful villa into a refined B&B "Il Mirto", where you feel at home.
Maura restored some ancient family houses, giving birth to ''Borgo Muratori'' with its
old oil-mill and its garden plenty of Mediterranean scents.
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Liguria: a region of excellences to be discovered
Borgo Muratori is located only 3 km away from Diano Marina. Surrounded by olive
trees from the last century, the old house - which used to be a convent- has been
carefully restored, using authentic materials that are authentic for the architecture in
Liguria: slate, stone and wood.
The three apartments, all with a beautiful view of the sea and equipped with antique
furniture, have the fascination and charm of family homes, and do not miss modern
appliances to make life comfortable.
In the garden different citrus trees mix with olive trees, mediterranean herbs and
cypresses. The corners of the garden are perfectly equipped, awaiting for guests to
relax or enjoying companionable moments. In the most hidden part of the property
a charming, enchanted little stone house has been recently renovated which is particularly suitable for a holiday with proper privacy.
E-mail:[email protected] – www.borgomuratori.com
Mobile phone: 335 - 456617
I Fieschi: nestled between the ligurian olive trees, a small farmer village it’s the right
destination for those who appreciate the slow-living of a vacation enjoining unique
flavours, tours on the hills and at the sea, savouring history and culture. The buildings
are lovely, the owners restored them taking great care of the details, the colours
caress the old stone walls, past and future meet and tell about yesterday’s life’s from
today’s point of view.
The meditation becomes dream and we are ready to experience new emotions and
harmonies.
Via Luvea, 14bis
San Bartolomeo al Mare - Imperia
Tel. +39 0183 406868
Cell. +39 338 8368926
[email protected]
www.ifreschi.com
Il Mirto: romantic and relaxing, in the green ligurian hinterland, so near to the sea
side, but so far away from the crowd and the beaches' noise. Precious, elegant...
that's the Mirto. A country's B&B where you can appreciate the true ligurian life style,
embraced by the olive trees and enveloped in the fragrance of broom and myrtle.
A charming B&B, where breakfast reminds you of your grandmother's and her homemade jam.
Liguria: a region of excellences to be discovered
Molino dei Giusi: leaving back the beaches, the bustle of the town and the famous
Villa Grock, you arrive to the Cascine, one of the most exclusive areas of Imperia.
After few switchbacks, where the street becomes smaller, you find Molino dei Giusi.
You’ll be surrounded by a garden of olive trees and flowers, that frame a breathtaking landscape between sea and hills. If you desire to relax and stay in contact with
nature, this place is a small paradise.
Via Molino dei Giusi - Imperia
Tel. e Fax -39 0183 290223
Cell. +39 348 8964720
[email protected] www.molinodeigiusi.it
Torre Rossa is set in a small village in the countryside, where the old rhythms still exist.
The tower, used as sighting zone by the Saracens during the XVI century, abandoned for many years, now is returned to its ancient spledor after a careful restauration. Inside the tower there are three apartaments, created in respect of nature, as
for the choice of natural fiber fabrics. The guests can also find a small vegetable
garden among flowers and a swimming pool.
Via Consorziale - Villa Viani
Pontedassio - Imperia
Tel. e Fax +39 183 290223
Cell. +39 348 8964720
[email protected] www.molinodeigiusi.it
Uliveto Saglietto: you'll find the Saglietto estate in Poggi, a lovely village in the
ligurian hinterland, perched on a hill above the sea only a few minutes away from
Imperia, in the heart of the Riviera of Flowers. The contrast between the Mediterranean Sea and the near Maritime Alps creates the beauty of this spot. Light and
shadow of the Mediterranean sun create a unique atmosphere in a setting full of
history, our houses will offer you a time of peace and absolute relax.
Via Carli, 21 Poggi - Imperia
Tel. e Fax +39 0183 651308
Cell. +39 339 6132532
[email protected] www.saglietto.it
Bed and Breakfast il Mirto
Via Cason della Guardia, 29
18100 Imperia (Italy)
Tel. +39 347 4434988
Fax: +39 0183 275076
[email protected] www.ilmirto.com
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Liguria: a region of excellences to be discovered
Liguria: a region of excellences to be discovered
Valcrosa: four independent cottages, located in the vineyard of the homestead
Maria Donata Bianchi, which has been producing quality wines since 1977, are
awaiting you to to offer a relaxing holiday immersed in the silence of untouched, still
intact nature. Here you can discover scents of a long lost time, aromatic herbs and
magical landscapes that extend until they reach the sea. Each house is prepared
for guests with special care needs and has a large outdoor area for your exclusive
use to sunbathe, eat and also cook outdoors. Our facilities also offers an outdoor
swimming pool 4x8, an adjoining hot tub and a large private car park. The area is
ideal - even in winter, for hiking, mountain biking and interesting routes for expert
cyclists.
You can visit the botanical gardens, which the British in the XIX.. and XX. century have
applied to the Riviera during their winter vacation. The exotic plants were brought
from the Crown Colonies of the British Empire , where they were stationed as diplomats or civil servants. Accompanied by the owners you get to know the history. Have
a cup of tea with the last descendants of the prominent families who will be happy
to show photos and documents in their homes.
You can walk the trails along the Ligurian villages, which offer magnificent views at
every turn. You will find that almost nothing has changed, since many famous painters such as Claude Monet and Auguste Renoir painted here.
Not to mention the villas, which famous architects built for their customers. They are
still witnessing a wonderful period, as the Riviera had regents, scientists, and last but
not least famous Clowns as guest. A visit to the villas would be very interesting because they still contain lots of things that were dear to the heart of their owners.
Do you know where the smallest theater in the world is? Only 70 seats in a theater with
exceptional charm, embedded in a building in a medieval village in the countryside.
Via Merea, 101 Località Valcrosa
18013 Diano Arentino
tel/fax 0183.498233
[email protected] www.aziendaagricolabianchi.it
Primary business:
☑ gastronomic and wine tours
☑ cultural tours
☑ individuals
☑ families
☑ bike/trekking
☑ sailing boat
☑ diving
☑ boat
Main products/services/facilities offered/sought:
WHITE and RED WINES – TAGGIASCA EXTRA VIRGIN OLIVE OIL – TAGGIASCA OLIVES
IN BRINE - VERMENTINO Riviera Ligure di Ponente D.O.C. - PIGATO Riviera Ligure di
Ponente D.O.C
Additional information:
During your stay you'll be able to play different sports, as Golf at Golf Club Castellaro
(9 holes)or Golf Club Garlenda (18 holes, par 72); Tennis at Club Imperia (5 km), at
Hanbury Tennis Club of Alassio, with its 8 clay courts and a wonderful English tennis
lodge. At the Ranch a Montegrazie (1 km from Imperia) you can go horseback riding
in the equestrian centre, and they offer riding lessons. Than you can find numerous
cycle paths for professionals and beginner mountain-biking. Cycle path: the more
scenic route in Europe, suspended between sky and sea. Sailing and windsurfing at
the Yacht Club di Imperia (6 km). Free climbing and paragliding Manie Plateau Finale
(about 45-50 km). Cetacean Sanctuary: marine excursions for the sighting of dolphins
and whales.
The region of Liguria is wonderful in the summer .. but why not break up the monotony
of autumn with a visit to the Riviera, when the days are usually gray and cold.
Follow the footsteps of the English, Russian and German aristocracy, who spent the
winter here and enjoyed the beach or the lovely countryside, during their walks in the
warm sun. The women of the organisation "destinations in Liguria" invite you to stay in
their homes and to try out the only destinations organized for you.
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For more information please contact:
Unioncamere Liguria
Via San Lorenzo, 15/1, 16123 Genova
Tel. + 39 010 248521
e-mail: [email protected]
website: www.lig.camcom.it