Redken Says RELAX - Amazon Web Services
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Redken Says RELAX - Amazon Web Services
JUNE 2014 Redken says RELAX Find out how you can enjoy a week-long stay at a 4* apartment, on us! Hidden Gems TREASURES NOT TO BE KEPT CLOSE TO YOUR CHEST 1 ENGAGE WITH US Dear Redken Tribe, With summer upon us we’re offering every salon the chance to stay free in a luxury villa or apartment for a whole week. There are many villas/apartments to choose from and each one sleeps up to six people. To qualify for your weeks stay all you need to do is add some of our Redken hidden gems to your order. Our Redken hidden gems are an edited selection of Redken products that are our salon’s must haves. Chosen across color, haircare and styling they are products that will immediately improve your business. DO YOU NEED EXCITING CONTENT FOR YOUR SOCIAL MEDIA PLATFORMS? Head to: www.redkenpureologycontent.co.uk to download all of our latest videos, imagery & posts. /RedkenUK /PureologyUK /Redken_UK /Pureology_UK /UKRedken CT TTHH DU OONN PRO HEE M T OOFF Apply evenly through damp or dry hair. Leave in, style as usual. 2 YOU’VE BEEN NOMINATED FOR BRITISH HAIRDRESSER OF THE YEAR, WHAT IS YOUR INSPIRATION? The runways are always an inspiration and what’s happening on the streets as well as the young talent in my salon. I love the more relaxed mermaid waves that are big this year, soft wispy strands and the un-groomed look is great. WHAT INSPIRATION DID YOU TAKE AWAY FROM REDKEN SYMPOSIUM LONDON? We were all so inspired in a major way and everyone talks about it in the salon. I think it was an incredible team building exercise for us, and inspired us in so many ways – from a creative side, from a business perspective and it also filled us with confidence that we’re part of a great family with Redken. - MARK LEESON MARK LEESON SALON WHAT IS YOUR STYLISTS REDKEN “GO TO KIT” ON THE SALON FLOOR? Smooth Lock Stay Sleek is a hero product for us all, and the new Pillow Proof Blow Dry Primer has been a big hit with all the team. Quick Tease 15, Iron Shape 11 and Satinwear 02 are also all big hits for us. /RedkenUK BREAK THE RULES FULL SWIRL HOW TO USE WHAT ARE YOUR FAVOURITE REDKEN PRODUCTS AND WHY? If I had to choose one, it would be this image from my first British Hairdresser of the Year nomination. I loved this shoot; it was such a major turning point in my career to be nominated for this hugely prestigious title, and the collection took so much brainstorming, planning and research. This image in particular I think is so impactful and ticks all the boxes. CURVACEOUS Full Swirl is a 2 in 1 cream/serum formula that fights frizz, seals in moisture and locks out humidity. It is also great for full-bodied curls that need to be elongated. Control for all curl types. I think the sheer quality of the styling and care products are incredible. There are so many hero products and they always deliver on their promise. Redken is a very cool brand. YOU’RE A BIG AWARD WINNER, WHAT’S THE FAVOURITE LOOK YOU’VE CREATED? Don’t forget to book your tickets for our summer Redken Nights season! Join us for evenings of inspirational color and insight into the trends for 2015 with Redken Nights with Francesco Fontana of Essensuals Artistic Team on 30th June and Redken Nights with Lisa Shepherd, Redken Color Consultant on 6th August. Tickets are just £50 or 5,000 Club 5th Avenue points – bring the whole team for a fantastic fun evening out! See pages 18 & 19 for all your Redken & Pureology Education needs. General Manager, Redken and Pureology, UK and Ireland WHAT DO YOU AND YOUR CLIENTS LIKE ABOUT REDKEN? All Soft is brilliant for anyone who needs help with overprocessed and thick, tangled hair. We also love the new Pillow Proof range – it’s such a great concept, and works well with our clients who want an extra few days out of their salon blow-dry. During the summer months blonde is the only color to be! Whether it’s sunkissed highlights or beachy blonde locks, you want to ensure your client’s blonde color stays looking fresh. The sun can threaten your client’s hair color; too much brassiness or the sun lightening caramel tones are common client complaints. Now, with the launch of Blonde Idol your clients can protect the tone of their blonde between salon visits. Sarah Power SALON FEATURE: MARK LEESON GET THE LOOK GOLDEN GLOW SERVICE: HAIRPAINTING Natural Level 5, Light Brown HIGHLIGHT FORMULA GLAZE FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder 1oz. CLEAR Shades EQ Gloss 2oz. 30 vol. Pro-oxide Cream Developer ½oz. 09N Café Au Lait Shades EQ Gloss ½oz. 09G Vanilla Creme Shades EQ Gloss You know when that client visits with seriously damaged, distressed hair from way too many chemical services! Blow-dry in Cat treatment for instant strength and manageability. Not only will it eliminate that ‘stretch’ but also leaves a natural shine. Seriously, you won’t believe the instant result. CRAIG CHAPMAN CRAIG CHAPMAN HAIR DESIGN CAN’T LIVE WITHOUT Velvet Gelatine 07 and Aerate 08. I love these products firstly because it leads us into a new era of the classic mousse with fantastic new gel and foam like textures. These products activate with heat and are super lightweight creating shine and versatility providing the hair with a beautiful cushioned blow-dry effect like no mousse can. LEO BANCROFT LEO BANCROFT SALON 2oz. Shades EQ Processing Solution 3 ON THE TV... IN THE NEWS... HAVE YOU SPOTTED REDKEN ON THIS MORNING? PURE VOLUME Shampoo Get oodles of Volume from the off WITH REDKEN ARTIST LEO BANCROFT MAY 2014 VELVET GELATINE 07 OUR FIRST PUREOLOGY FLAGSHIP WITH PUREOLOGY AMBASSADOR GEORGE NORTHWOOD… Leo used Velvet Gelatine cushioning blow-dry gel to create a beautiful transformation. STRENGTH CURE Fabulous Lengths MAY 2014 AERATE 08 PURE VOLUME Instant Levitation Mist Leo Bancroft created a beautiful Mother’s Day makeover, using Aerate for its “anti-frizz” qualities! Your fine hair capsule wardrobe MAY 2014 /RedkenUK /Redken_UK /UKRedken /RedkenUK www.redken.co.uk @Pureology_UK /PureologyUK www.pureology.co.uk GET IT WHILE IT’S HOT ONLY 500 AVAILABLE! YOUR SALON CAN HAVE A WEEK LONG STAY AT A 4* APARTMENT THE PARTNY T APARTME CLOSE YOUR EYES, TAKE A BREATH AND FEEL THE WARM SUNSHINE ON YOUR SKIN, SMELL THE SALTY SEA AND COCONUT IN YOUR SUN CREAM..OR IS IT YOUR PINA COLADA? Make this day dream a reality with our unmissable new offer! We’re giving you a FREE 4* APARTMENT FOR UP TO 6 PEOPLE in a destination of your choice. STEP 1 Visit love-rewards.com/hiddengems rewards page and enter your ACTIVATION CODE by 31/12/14 STEP 2 Receive your ACTIVATION CODE in a red envelope in your order 6 THE CITY B REAK THE GET-AWAY-FROM-IT-ALL CHOOSE FROM DESTINATIONS AROUND THE WORLD... 2000+ LOCATIONS* STEP 3 Add some of our best haircare, styling and color products to your order WHERE WILL YOU STAY? 50+ COUNTRIES* STEP 4 Receive a confirmation email with a BOOKING CODE to book your dream destination on apartments4you.com Promoter: Redken, a trading division of L’Oréal (UK) Limited, of 255 Hammersmith Road, London W6 8AZ. This promotion is open to the first 500 Redken stockist UK/ ROI salons that reach a minimum net spend of £2,000/€2,450 on Redken products in one order between 1 June - 31 July 2014 (“Eligible Salons”). The eligible salons will receive a leaflet containing a code with the relevant order (“Activation Code”) which they must enter on www.love-rewards.com/hiddengems/ by 23:59 on 31 December 2014 to receive a booking code (“Booking Code”) by email. Eligible Salons must use their Booking Code on the Apartments4you website, www.apartments4you.com by 23:59 on 31 March 2015. Booking Code entitles Eligible Salons to book 7 nights’ accommodation in self-catering resorts for up to 6 people in worldwide locations as listed on www.apartments4you.com. Booking Codes are only valid on the ‘Late Deals’ section, which means Eligible Salons must book using their Booking Code maximum 6 weeks prior to departure. This offer excludes any additional charges such as flights, trains, transfers, insurance, car hire, visas, passports, subsistence, vaccinations, spending money, any local taxes. The persons travelling must be 18 or over unless parents are accompanying their children under 18. Peak travel months such as school and public holidays will be extremely limited. Not all locations will be available on all dates. All bookings are subject to availability and Apartment4you booking conditions. For full Terms and Conditions, please visit http://love-rewards.com/hiddengems/terms.shtml. NOW COLLECT YOUR HIDDEN GEMS TO QUALIFY FOR YOUR APARTMENT... *Availability in each location will vary depending on the time of booking. 7 QUALIFY FOR YOUR INNOVATIONS JETTING AWAY HOLIDAY APARTMENT NOW 4 BY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER THAT WILL HAVE YOU WORLDWIDE BEST-SELLERS BEFORE BEFORE THE CHALLENGE CHROMATICS TOO FLAT? BEFORE LACK OF VIBRANCY? BEFORE TOO BRASSY/WARM? 10AV 10G 10G 7GC 8AA 5GI CLEAR 4VR CLEAR CLEAR 6AG 3 WEAK COVERAGE? 5VB 1 4GB 5 1. DIAMOND OIL: Luxurious oil with silicone-free formula leaves hair 3x stronger* and more conditioned with 2x more shine** 2. SHAPE FACTOR 22: 07GB SHADES EQ HIDDEN GEMS CHROMATICS 8 06AA 08C 08GG 06AA 06RB 08GG 04WG 09B CRYSTAL CLEAR 09V 03R 08GG CRYSTAL CLEAR 04WG WHICH GEMS WILL YOU ADD TO YOUR COLLECTION? SHADES EQ GLOSS 10Av (10.12) GOLD DIP (08GG) 10G (10.3) BONFIRE (06AA) 4Vr (4.26) CAYENNE (08C) 4Gb (4.31) CHERRY COLA (06RB) 5Vb (5.25) PLATINUM ICE (09V) 5Gi (5.32) ROXY RED (03R) 6Ag (6.17) STERLING (09B) 7Gc (7.34) SUN TEA (04WG) 8Aa (8.11) BUTTERSCOTCH (07GB) CLEAR CRYSTAL CLEAR REDKEN STYLING DIAMOND OIL SHATTERPROOF SHINE SHAPE FACTOR 22 QUICK TEASE 15 ROUGH PASTE 12 EXTREME ANTI-SNAP Our highest holding sculpting cream paste with hairspray polymer system. Ultimate sculpting technology & reshaping power like a hairspray. 2 3. QUICK TEASE 15: Get instant lift and hold with this backcombing finishing spray 4. ROUGH PASTE 12: Our #1 best-seller worldwide, mould and shape your style with ease 5. ANTI-SNAP: A cult favourite for preventing breakage up to 73%***, the perfect leave-in treatment to help grow long and healthy hair. HERO YOUR GEMS Simplify your client’s shopping experience by heroing these best-sellers with our new “top 5” displays, inspired by the recent trend in luxury merchandising. *Measured as a resistance to brushing. Diamond Oil Shampoo, Conditioner & Shatterproof Shine vs classic shampoo on bleached hair. **Instrumental test. Diamond Oil Shampoo, Conditioner & Shatterproof Shine vs unwashed hair. ***Breakage from brushing. Extreme Shampoo, Conditioner and Anti-Snap vs. a classic shampoo on bleached hair. 9 HAPPY FATHER’S DAY PREPARE YOUR SALON FOR THE 15TH JUNE WHY NOT TRY THESE FATHER’S DAY TOP TIPS: DAD, YOU’RE A CUT ABOVE ONLINE: THE REST! • Gift wrapping • Host a special Father’s Day event • Introduce a hot towel service to give dad a real treat • Offer a present to dads or free kids haircut when he books his own • Remind your clients about Father’s Day by emailing your database • Use provided social media content WHICH BLONDE LOOK WILL WHICH YOUBLONDE CHOOSELOOK TODAY? WILL YOU CHOOSE TODAY? #NOTABOXEDBLONDE #NOTABOXEDBLONDE LET YOUR CUSTOMERS CHOOSE THEIR BLONDE ALL IMAGES AVAILABLE FOR DOWNLOAD ON REDKENPUREOLOGYCONTENT.CO.UK WHICH BLONDE WILL YOU CHOOSE TODAY? WHICH WHICH WHICHBLONDE BLONDE BLONDELOOK LOOK LOOKWILL WILL WILL YOU YOU YOUCHOOSE CHOOSE CHOOSELOOK TODAY? TODAY? TODAY? COOL CHIC COOL GOLDEN CHICGLOW GOLDEN BALANCED GLOWBLONDE #NOTABOXEDBLONDE #NOTABOXEDBLONDE #NOTABOXEDBLONDE #NOTABOXEDBLONDE BALANCED GILDED GLAMOUR BLONDE OOK WILLWHICH YOU CHOOSE BLONDE LOOK TODAY?WILL YOU CHOOSE TODAY? VIP PLATINUM GILDED GLAMOUR COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR BABY BLONDE BABY HIGHLIGHTED BLONDE HEAVEN HIGHLIGHTED TOUCH OFGLAMOUR GOLD HEAVEN TOUCH BLONDE OFTRANSFORMATION GOLD NDE COOL #NOTABOXEDBLONDE VIP VIP VIPPLATINUM PLATINUM PLATINUM COOL COOLCHIC CHIC CHIC GOLDEN GOLDEN GOLDEN GLOW GLOW GLOW BALANCED BALANCED BALANCED BLONDE BLONDE BLONDE GILDED GILDED GILDEDGLAMOUR GLAMOUR MAINTAIN YOUR SALON-PERFECT MAINTAIN BLONDE YOUR SALON-PERFECT BETWEEN VISITS. BLONDE BETWEEN VISITS. #NOTABOXED /RedkenUK BLONDE TRANSFORMATION HIGHLIGHTED BABY BLONDE GOLDEN COOL CHIC GLOW BALANCED GOLDEN GLOW BLONDE BABY BABY BABY BLONDE BLONDE BLONDE HIGHLIGHTED HIGHLIGHTED HEAVEN HEAVEN HEAVEN /Redken_UK /RedkenUK/RedkenUK /Redken_UK HIGHLIGHTED HEAVEN GILDED BALANCED GLAMOUR BLONDE TOUCH TOUCH TOUCHOFOF OFGOLD GOLD GOLD /RedkenUK BLONDE TOUCH OFTRANSFORMATION GOLD BLONDE TRANSFORMATION VIP PLATINUM VIP PLATINUM GILDED GLAMOUR BLONDE BLONDE BLONDE TRANSFORMATION TRANSFORMATION MAINTAINBLONDE YOUR BLONDE BETWEEN VISITS. MAINTAIN MAINTAIN YOUR YOURSALON-PERFECT SALON-PERFECT SALON-PERFECT BLONDE BLONDESALON-PERFECT BETWEEN BETWEEN BETWEENVISITS. VISITS. VISITS. 10MAINTAINYOUR WASH AWAY A HARD DAY VIP PLATINUM GILDED GLAMOUR ANTI-GRIT TECHNOLOGY VIP PLATINUM CLEAN BREW EXTRA CLEANSING SHAMPOO MALT VIP PLATINUM BLONDE TRANSFORMATION When to use Clean Brew • To remove styling products’ build-up from clays or waxes • For oily hair and scalp • For daily use • Intensely cleanses to eliminate dirt and oil • Helps balance the scalp #NOHANGOVER BREWERS YEAST ORANGE ZEST 11 HOLD A BLOW-DRY EVENT THE BEAUTY OF BLOW-DRY EVENTS IS THAT YOU CAN CUSTOMISE THEM TO SUIT ANY OCCASION OR NEED - IT’S A GREAT OPPORTUNITY FOR CLIENTS TO TREAT THEMSELVES TO AMAZING HAIR AND HAVE A FUN NIGHT OUT. TAKE THE OPPORTUNITY TO TRANSFORM A BASIC SERVICE INTO A FUN EXPERIENCE Consider adding fun extras like manicures, drinks, refreshments and more. SUMMER COLOR CONSULTATION OK, SO YOUR CLIENT WANTS TO MIX THINGS UP: BUT HOW DARING DOES SHE WANT TO GO? AN OH-SO-SUBTLE CHANGE HOW OFTEN ARE YOU WILLING TO KEEP ON TOP OF YOUR COLOR? EDUCATE YOUR CLIENTS ABOUT YOUR FAVOURITE REDKEN PRODUCTS To get products into the hands of clients it is a good idea to include a free product like Pillow Proof Extender. Don’t forget to include this in the ticket price. GROW YOUR STYLISTS’ FINISHING SKILLS Events are the perfect opportunity to give your junior stylists more experience. I’M WANTING TO TURN HEADS, BUT NOTHING TOO DARING QUITE YET! ARE BANGS YOUR THING? I’M A REDKEN REBEL – LET’S GO WILD ARE YOU WILLING TO ADD SERIOUS COLOR CONTRAST? NO My hair style needs to be as low commitment as possible! I’ll touch up my color when necessary, as long as it doesn’t take too long! a fringe is too much commitment for me YES! NO way, I’m a blonde through and through YES, the more color, the better SHOW CLIENTS YOU’RE THEIR GO-TO STYLE RESOURCE You can inspire your clients by adding a theme to your event or basing it on the latest trends. HOLD BLOW–DRY EVENTS REGULARLY Events give your clients something to look forward to and keeps them interested in your salon. GIVE YOUR CLIENTS AN INCENTIVE TO COME BACK When clients leave the event give them a card that offers money off next time. COMING BACK SOON! WHY NOT MAKE THE PILLOW PROOF LOOKS THE THEME OF YOUR BLOW-DRY EVENT? FORGET ME KNOT A TOUGH-CHIC KNOT WITH LOOSE ENDS 12 STAY SLEEK A SLEEK BLOWOUT WITH NATURAL MOVEMENT WE’RE SORRY! PILLOW PROOF EXPRESS PRIMER IS SO POPULAR WE’VE HAD STOCK ISSUES! ASK YOUR SALES CONSULTANT TO JOIN THE PILLOW PROOF EXPRESS PRIMER WAITING LIST NOW GO BRONDE; You are no longer forced to choose between brown and blonde. This sunkissed color is low commitment as root growth isn’t as drastically visible. SUBTLE HIGHLIGHTS; CONTRAST BLONDE HAIR WITH DARK BROWS Highlights can be every girls best friend – even those pushed for time! Add a few face framing highlights to light up any style! Smoulder with a strong brow against soft blonde locks. It’s a bolder look, and will add mystery to your style! To create this, you’ll need: To create this, you’ll need: Help maintain with Root rage from our Express Color Menu. Help maintain with Brighter lights from our Express Color Menu. ARE YOU AN To create this, you’ll need: BLUNT BLONDE BANGS Sharp, sweet and not too drastic. We love the addition of a fringe with these beautiful warm tones. To create this, you’ll need: BEACH-BABE PIXIE CUT For the more daring blonde, this cut is super sexy. Stick with block color for a more striking finish! CROWNLIGHTS To create this, you’ll need: To create this, you’ll need: Help maintain with Glossy locks from our Express Color Menu. Create with Creative Color. SALON YET? This trend will seriously shake things up this summer! Crownlights can be as daring as you like - our favourite is Chromatics 5W in the root against platinum blonde. 13 PUL POS L-OU TER T GOLDEN GLOW SERVICE: HAIRPAINTING SERVICE: HIGHLIGHTS + GLAZE Natural Level 6, Dark Blonde with existing highlights Natural Level 5, Light Brown HIGHLIGHT FORMULA GLAZE FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder 1oz. CLEAR Shades EQ Gloss ½oz. 09G Vanilla Creme Shades EQ Gloss ½oz. 09N Café Au Lait Shades EQ Gloss 2oz. Shades EQ Processing Solution 2oz. 30 vol. Pro-oxide Cream Developer COOL CHIC HIGHLIGHT FORMULA 1 GLAZE FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder 2oz. 30 vol. Pro-oxide Cream Developer 1.9oz. CLEAR Shades EQ Gloss 0.1oz (a couple of caps) 09V Platinum Ice Shades EQ Gloss 2oz. Shades EQ Processing Solution HIGHLIGHT FORMULA 2 2oz. CLEAR Shades EQ Cream 2oz. 10 vol. Pro-oxide Cream Developer TOUCH OF GOLD SERVICE: EXPRESS HIGHLIGHTS HIGHLIGHT HEAVEN SERVICE: FULL HIGHLIGHTS Natural Level 5, Dark Brown Natural Level 6, Dark Blonde with existing highlights HIGHLIGHT FORMULA GLAZE FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder 2 oz. 40 vol. Pro-oxide Cream Developer ½ oz. 09AA Papaya Shades EQ Gloss ½ oz. 09G Vanilla Creme Shades EQ Gloss 1 oz. Crystal Clear Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution HIGHLIGHT FORMULA 1 1 oz. EL-N Color Fusion Extra Lift 2 oz. 40 vol. Pro-oxide Cream Developer LOWLIGHT FORMULA 1 oz. 06N Moroccan Sand Shades EQ Gloss 1 oz. Shades EQ Gloss Processing Solution HIGHLIGHT FORMULA 2 1 scoop Blonde Glam 1 oz. 20 vol. Pro-oxide Cream Developer PRINCIPLES OF HIGHLIGHTING £110 or 11,000 Club 5th Avenue points CREATIVE COLOR WITH LISA SHEPHERD BALANCED BLONDE SERVICE: REBALANCING Natural Level 6, Dark Blonde with existing color BASE FORMULA GLAZE FORMULA 1 ½ oz. 09V Platinum Ice Shades EQ Gloss ½ oz. 06T Iron Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution 1 oz. CLEAR Shades EQ Gloss ½ oz. 09T Chrome Shades EQ Gloss ½ oz. 09V Platinum Ice Shades EQ Gloss 2 oz. Shades EQ Processing Solution HIGHLIGHT FORMULA 1 part Blonde Glam Ammonia-Free Conditioning Cream Lightener 2 parts 20 vol. Blonde Glam Conditioning Cream Developer VISIT REDKENPUREOLOGYCONTENT.CO.UK TO DOWNLOAD THE COMPLETE TECHNIQUE GUIDE FOR ALL THE LOOKS! 14 GILDED GLAMOUR SERVICE: BASE COLOR + HIGHLIGHTS Natural Level 4 Medium Blonde BASE FORMULA HIGHLIGHT FORMULA 1 ZONE 1 2 scoops Flash Lift Maximum Power Lightening Powder 2 oz. 6N Toasted Almond Shades EQ Cover Plus 2 oz. 40 vol. Pro-oxide Cream Developer 2 oz. 20 vol. Pro-oxide Cream Developer ZONE 2 2 oz. CLEAR Shades EQ Cover Plus 2 oz. 20 vol. Pro-oxide Cream Developer HIGHLIGHT FORMULA 2 1 oz. EL-T Color Fusion Extra Lift 2 oz. 40 vol. Pro-oxide Cream Developer GLAZE FORMULA 1 oz. 09G Vanilla Creme Shades EQ Gloss 1 oz. 09AA Papaya Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution VIP PLATINUM SERVICE: DOUBLE PROCESS Natural Level 8, Light Blonde with existing color BASE FORMULA GLAZE FORMULA ZONE 1 1 ½ oz. CLEAR Shades EQ Gloss ½ oz. 09T Chrome Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution 2 scoops Flash Lift Maximum Power Lightening Powder 2 oz. 30 vol. Pro-oxide Cream Developer ZONE 2 2 scoops Flash Lift Maximum Power Lightening Powder 2 oz. 10 vol. Pro-oxide Cream Developer £360 or 36,000 Club 5th Avenue points COLORING OUT OF YOUR MIND £250, 25,000 Club 5th Avenue points LONDON, MANCHESTER & DUBLIN! 1. Gently cleanse with a caring, pH balanced, sulfate-free shampoo to soften with lightweight moisture. 2. Maintain salon-perfect blonde at home with new dual chamber treatments, releasing a customisable blend of conditioner and direct dye to preserve platinum and golden tones. *These courses shown above are not blonde specific (except Principles of Highlighting) but they will be using lightners in partnership with the whole color range. 15 Why I chose Pureology… OU SE T LL QU IN IC G KL Y! P U RE O LO GY AMB ASS A D O R B ECO M E THE PERFECT PUREO L O GY SA LON REMEMBER TO ORDER THE LIMITED EDITION INSTYLE AWARD GIFT SETS CO M P LI M E N TARY T R E AT M E N T S WO RT H U P TO £3 3 .1 0 VOLUME PRECIOUS OIL HYDRATE INC LU DES: INC LU DES: IN C LUD E S : Pure Volume Shampoo 250ml Pure Volume Condition 250ml Pure Volume Instant Levitation Mist 250ml Precious Oil Shamp’oil 250ml Precious Oil Softening Condition 250ml Precious Oil Versatile Caring Oil 125ml PERFECT 4 PLATINUM SUPER SMOOTH INC LU DES: INC LU DES: Perfect 4 Platinum Shampoo 250ml Perfect 4 Platinum Condition 250ml Perfect 4 Platinum Miracle Filler Treatment 145ml Super Smooth Shampoo 250ml Super Smooth Condition 250ml Super Smooth Relaxing Serum 150ml Hydrate Shampoo 250ml Hydrate Condition 250ml Hydrate Shine Max 125ml Pureology Ambassador, George Northwood, dropped into Head Office to speak to the team about all things Pureology, and we couldn’t wait to share his answers with you.. Litres SHELF 1 NEW! Pure Volume Shampoo 250ml Pure Volume Condition 250ml Pure Volume 200ml Pure Volume Instant Levitation Mist 250ml SHELF 2 NEW Strength Cure NEW Strength Cure NEW Strength Cure NEW Strength Cure NEW Strength Cure Shampoo 250ml Condition 250ml Fabulous Lengths Treatment 95ml Split End Salve 50ml Restorative Masque 150ml SHELF 3 Precious Oil Shamp’oil 250ml Precious Oil Softening Condition 250ml Precious Oil Versatile Caring Oil 125ml Precious Oil Masque 150ml There is something in there for every single one of my clients... SHELF 4 Perfect 4 Platinum Shampoo 250ml Perfect 4 Platinum Condition 250ml Perfect 4 Platinum Miracle Filler Treatment 145ml Perfect 4 Platinum Masque 200ml One of the most exciting openings this year! SHELF 5 Hydrate Shampoo 250ml Hydrate Condition 250ml Hydrate Shine Max 125ml Hydrate Hydra Whip 150ml George Northwood opened the FIRST Pureology Flagship salon on April 23rd. The salon opened with a BANG, with celebrities like Alexa Chung attending, not to forget top editors from Vogue and Grazia, to name a few! SHELF 6 Discover George’s Pureology salon yourself at 24 Wells Street, W1. 16 Have you got any Questions for George? /PureologyUK Tweet Pureology with #AskGeorge /Pureology_UK Super Smooth Shampoo 250ml Super Smooth Condition 250ml Super Smooth Relaxing Serum 150ml Purify Shampoo 250ml 17 EDUCATION FOCUS JULY’S STAR COURSE MEN’S STREET STYLE WITH LEE STAFFORD Lee will inspire you with this year’s trends to keep your fashion conscious male clients at the cutting edge. You will be challenged on creativity and technique. 28th July, Manchester Exchange, £245 OR 24,500 POINTS SUMMER COLOR EDUCATION! FRESHMAN TIER: Busy in the salon over the summer? Try our one day Express Color platforms at our Exchanges around the country. SOPHOMORE TIER: EXPRESS COLOR ER £170 OR 17,000 PTS 2nd July London Exchange 15th July Manchester Exchange 23rd July London Exchange FRESHMAN TIER: EXPRESS PRINCIPLES PRINCIPLES OF HIGHLIGHTING OF COLOR WITH MICHELLE MARSHALL £160 OR 16,000 PTS 1st July London Exchange 1st July Manchester Exchange 14th July London Exchange 27th July Leeds Exchange £110 OR 11,000 PTS 9th June London Exchange 14th July Manchester Exchange LOOKING FOR COLOR EDUCATION FOR EVERYONE IN THE TEAM? FRESHMAN TIER: FOUNDATION COLOR WITH SUE HARRISON £120 OR 12,000 PTS 2nd June Leeds Exchange 9th July London Exchange SENIOR TIER: COLORING OUT OF YOUR MIND WITH KELLY SCOTT £250 OR 25,000 PTS 22nd July London Exchange SENIOR TIER: CREATIVE DESIGN & COLOR SURGE WITH CHRIS MOODY & ADAM BROWNE £250 OR 25,000 PTS 4th August Manchester Exchange REDKEN EDUCATION JULY & AUGUST LONDON Date Tier Course Category Price/Points 01.07.14 Tier 1: Freshman Principles of Color Color £160 / 16,000pts 02.07.14 Tier 2: Sophomore Express Color ER Color £170 / 17,000pts 09.07.14 Tier 1: Freshman Foundation Color Color £120 / 12,000pts 14.07.14 Tier 1: Freshman Express Principles of Color Color £170 / 17,000pts 22.07.14 Tier 3: Senior Coloring Out Of Your Mind with Kelly Scott Inspiration £250 / 25,000pts 23.07.14 Tier 2: Sophomore Express Color ER Color £170 / 17,000pts 28.07.14 Tier 1: Freshman Principles of Color Day 1 Color £245 / 24,500pts 29.07.14 06.08.14 Tier: All Redken Nights: Lisa Shepherd Inspiration £50 / 5,000pts 14.08.14 Tier 1: Freshman Express Principles of Color Color £160 / 16,000pts 19.08.14 Tiers 3 & 4: Senior & Coach Discover Digital with Pancentric Digital £170 / 17,000pts 20.08.14 Tier 1: Freshman Express Principles of Color Color £160 / 16,000pts Tier Course Category Price/Points 01.07.14 Tier 1: Freshman Principles of Color Color £160 / 16,000pts 10.07.14 Tier: All Group Training 14.07.14 Tier 1: Freshman Principles of Highlighting with Michelle Marshall Color £110 / 11,000pts 15.07.14 Tier 2: Sophomore Express Color ER Color £170 / 17,000pts 28.07.14 Tier 3: Senior Men’s Street Style with Lee Stafford Mens £245 / 24,500pts 29.07.14 Tiers 3 & 4: Senior & Coach Pure Business with Sue Davis Pureology £245 / 24,500pts 04.08.14 Tier 3: Senior Creative Design & Color Surge with Chris Moody & Adam Browne Inspiration £250 / 25,000pts 05.08.14 Tier 1: Freshman Express Principles of Color Color £170 / 17,000pts 12.08.14 Tier 2: Sophomore Color ER Day 1 Color £260 / 26,000pts MANCHESTER Date 13.08.14 Date 21.07.14 18 29th July Manchester Exchange, £245, 24,500 points, Senior & Coach tier Tier Course Category Price/Points Tier 1: Freshman Express Principles of Color Color £160 / 16,000pts DUBLIN 07.07.14 Complimentary Color ER Day 1 LEEDS Date How can you increase your Pureology Business? Join Pureology Artist Sue Davis for a day of ideas and inspiration for your business around promotions and incentives, motivating your team and engaging clients building repeat business and achieving your targets! Principles of Color Day 2 Tier Course Category Price/Points Tier 3: Senior Design Cutting with Kazumi Design €252 TO BOOK YOUR EDUCATION PLEASE CONTACT YOUR SALES CONSULTANT OR CALL REDKEN BOOKINGS ON 0161 834 9594. DON’T FORGET TO LOG ON TO WWW.REDKEN.CO.UK FOR EDUCATION ON DEMAND AND EDUCATION DATES AND PLATFORM INFORMATION. FOLLOW US ON TWITTER @REDKEN_UK 19 REDKEN COLOR PRODUCT CATALOGUE MAKE SURE YOU’VE TRIED OUR HIDDEN GEMS! HIDDEN GEMS CHROMATICS BEYOND COVER PERMANENT COLOR CODE PRODUCT P0753700 CHROMATICS 5lg (5.23) IRIDESCENT gold P025550 BEYOND COVER P0753400 CHROMATICS 8lg (8.23) IRIDESCENT gold P069920 CHROMATICS BEYOND COVER 9NW (9.03) P0751600 CHROMATICS 10lg (10.23) IRIDESCENT P069950 CHROMATICS BEYOND COVER 7NW (7.03) P069980 CHROMATICS BEYOND COVER 5NW (5.03) P079630 CHROMATICS BEYOND COVER 8Ago (8.13) P070010 CHROMATICS BEYOND COVER 10Ago (10.13) P070040 CHROMATICS BEYOND COVER 10Gi (10.32) P070070 CHROMATICS BEYOND COVER 8Gi (8.32) P070100 CHROMATICS BEYOND COVER 6Gi (6.32) P070130 CHROMATICS BEYOND COVER 6Br (6.56) P070160 CHROMATICS BEYOND COVER 4Br (4.56) P070190 CHROMATICS BEYOND COVER 9Gb (9.31) P070220 CHROMATICS BEYOND COVER 7Gb (7.31) P070250 CHROMATICS BEYOND COVER 5Gb (5.31) P070280 CHROMATICS BEYOND COVER 5Bc (5.54) P070310 CHROMATICS BEYOND COVER 7Cr (7.46) P070340 CHROMATICS BEYOND COVER 5Cr (5.46) P079720 CHROMATICS BEYOND COVER 7lg (7.23) P079750 CHROMATICS BEYOND COVER 5lg (5.23) P079660 CHROMATICS BEYOND COVER 6Bv (6.56) P079690 CHROMATICS BEYOND COVER 4Bv (4.56) CHROMATICS 6Ig (6.23) IRIDESCENT gold VIOLET/brown P0753100 CHROMATICS 3Vb (3.25) VIOLET brown P0752800 CHROMATICS 5Vb (5.25) VIOLET brown ASH/gold P062300 CHROMATICS 5Ago (5.13) P062280 CHROMATICS 7Ago (7.13) P062260 CHROMATICS 9Ago (9.13) CODE PRODUCT NATURAL P025460 P025430 CHROMATICS 2N (2) NATURAL CHROMATICS 3N (3) NATURAL P025730 P025700 P025520 P025490 CHROMATICS 6Ag (6.17) ASH green NATURAL WARM NATURAL P023650 09NA SLATE BLONDE VIOLET P006790 03N ESPRESSO CHROMATICS 7NW (7.03) NATURAL WARM P023770 07WN CHAI TEA P005310 04NB MAPLE P053360 CHROMATICS 8NW (8.03) NATURAL WARM P023740 09WN SUMMER WHEAT P007120 06NB BRANDY P053330 CHROMATICS 9NW (9.03) NATURAL WARM P025850 CHROMATICS 10NW (10.03) NATURAL WARM P023860 05WB GOLDEN HAZEL CLEAR P023830 09WB GOLDEN VANILLA P066190 P066160 CHROMATICS 3VV (3.22) Violet violet CHROMATICS 5VV (5.22) Violet violet VIOLET/red P024770 P025880 P062090 CHROMATICS 4Vr (4.26) VIOLET red CHROMATICS 6Vr (6.26) VIOLET red P024720 P025760 CHROMATICS CLEAR CHROMATICS 4Rr (4.66) CHROMATICS 6Rr (6.66) P024830 CHROMATICS 5C (5.4) COPPER P024800 CHROMATICS 7C (7.4) COPPER P0751900 CHROMATICS 9C (9.40) COPPER COLOR FUSION EXTRA LIFT PERMANENT COLOR CODE PRODUCT P031310 EXTRA LIFT TITANIUM P031350 EXTRA LIFT VIOLET P031330 EXTRA LIFT BLUE P006000 09NB IRISH CREME GOLD BEIGE P007050 06GB TOFFEE COPPER/gold CHROMATICS 6Cg (6.43) COPPER gold P031300 EXTRA LIFT GREEN NEW SHADES EQ COVER PLUS DEMI- PERMANENT COLOR CODE P024890 CHROMATICS 8G (8.3) GOLD P052320 SEQ COVER PLUS 5G 60ML P052410 SEQ COVER PLUS 7G 60ML COPPER COPPER NEW SEQ COVER PLUS 8CC 60ML P0841300 GOLD BEIGE CHROMATICS 7Gc (7.34) COPPER gold CHROMATICS 9Gc (9.34) COPPER gold P0841000 NEW SEQ COVER PLUS 07GB 60ML GOLD/red P0840700 NEW SEQ COVER PLUS 05GB 60ML CHROMATICS 8Gb (8.31) GOLD beige P025040 CHROMATICS 10Gb (10.31) GOLD beige RED P052200 SEQ COVER PLUS 4RR 60ML P052290 SEQ COVER PLUS 6RR 60ML MOCHA P055570 SEQ COVER PLUS 4M 60ML P055540 SEQ COVER PLUS 6M 60ML P055510 SEQ COVER PLUS 8M 60ML CLEAR P052230 SEQ COVER PLUS CLEAR 60ML WHICH GEMS WILL YOU ADD TO YOUR COLLECTION? GEMS 5043006 BLONDE GLAM PURE LIGHTENING AMMONIA FREE E071660 FLASH LIFT LIGHTENING POWDER DEVELOPERS CHROMATICS OIL IN CREAM DEVELOPER 10 VOL 1L P056950 CHROMATICS OIL IN CREAM DEVELOPER 20 VOL 1L P056970 CHROMATICS OIL IN CREAM DEVELOPER 30 VOL 1L 5043024 BLONDE GLAM CREAM DEVELOPERS 20 VOL 5043034 BLONDE GLAM CREAM DEVELOPERS 30 VOL 5043044 BLONDE GLAM CREAM DEVELOPERS 40 VOL P006850 05CB BROWNSTONE P069530 SHADES EQ PROCESSING SOLUTION 1L 5066437 06CB AMBER GLAZE P012660 PRO-OXIDE CREAM DEVELOPER 10 VOL P007300 07CB SPICE STONE 5062315 PRO-OXIDE CREAM DEVELOPER 20 VOL 5062325 PRO-OXIDE CREAM DEVELOPER 30 VOL 5062335 PRO-OXIDE CREAM DEVELOPER 40 VOL P007070 05C CHILLI 5068637 07C CURRY 08C CAYENNE 5068647 AUBURN ACCENT P006750 03AA TERRACOTTA 06AA BONFIRE COPPER BROWN RED BROWN 06RB CHERRY COLA 5066767 MAHOGANY VIOLET 5049437 07MV BIRCH HIDDEN BLONDE GLAM PURE LIGHTENING CREAM POWER LIFT P056930 COPPER CLEAR P025970 CLEAR 5043016 PRODUCT P005780 09AA PAPAYA P052350 SEQ COVER PLUS 3G 60ML PRODUCT CODE P005340 08WG GOLD APRICOT P071890 06CR FIRECRACKER P052260 SEQ COVER PLUS 6CC 60ML P025070 04WG SUN TEA P005330 06WG MANGO P052140 SEQ COVER PLUS 8NN 60ML CHROMATICS 3Bv (3.52) BROWN violet CHROMATICS 6Gb (6.31) GOLD beige WARM GOLD P005320 5066627 GOLD CODE P005960 09G VANILLA CREME P052170 SEQ COVER PLUS 6NN 60ML GOLD/copper P025100 COPPER RED LIGHTENERS 5066667 07G SAFFRON P071860 08CR CANDLE FLAME CHROMATICS 5Bv (5.52) BROWN violet CHROMATICS 4Gb (4.31) GOLD beige COPPER P041840 08C PERSIMMON CHROMATICS 6G (6.3) GOLD GOLD/beige P041900 07RR STRAWBERRY LEMONADE CLEAR 5076485 P006980 06G ST TROPEZ P041880 05RR POLISHED RUBY NATURAL P024920 CHROMATICS 8Gr (8.36) GOLD red RED RED P041820 06C SHINY PENNY P052440 SEQ COVER PLUS 4NN 60ML P024980 BROWN RED PRODUCT CHROMATICS 4G (4.3) GOLD P0752500 CHROMATICS 10Gr (10.36) GOLD red P023950 06BC RICH AMBER P041860 03RR CHOCOLATE CHERRY P024950 CHROMATICS 6Gr (6.36) GOLD red P010520 05G CARAMEL P025910 05BR GARNET SAND P052380 SEQ COVER PLUS 2NN 60ML P025010 P023890 09GC GOLDEN SIENNA P031390 EXTRA LIFT MEDIUM NATURAL CHROMATICS 8Cg (8.43) COPPER gold BROWN/violet GOLD P006770 03G CINNAMON P025940 03BR BURGUNDY WINE GOLD CHROMATICS 10G (10.3) GOLD GOLD COPPER BROWN COPPER CLEAR 07GB BUTTERSCOTCH P023920 07GC BURNISHED COPPER P031410 EXTRA LIFT LIGHT NATURAL COPPER/red P025130 P007330 07NB CHESTNUT P005970 09GB BUTTER CREAM COPPER P071810 GOLD IRIDESCENT 08GG GOLD DIP P084810 06GG MIDAS TOUCH NATURAL BROWN BLONDE P007310 CHROMATICS 6R (6.6) RED P071840 P005980 09N CAFE AU LAIT WARM NATURAL P029340 08GI ICED GOLD P024710 P089650 P005730 08N MOJAVE P066310 09V SOFT LILAC CHROMATICS 5Rv (5.62) CHROMATICS 4R (4.6) RED P089620 P066340 06V FRESH LAVENDER RED/violet P024740 P072460 P007100 06N MOROCCAN SAND P029360 06GI ANTIQUED GOLD RED P072490 P066370 04V RICH IRIS WARM BEIGE GOLD GOLD P084630 P005290 05N WALNUT P053390 P0751300 CHROMATICS 8Ag (8.17) ASH green 20 CHROMATICS 6Bc (6.54) BROWN copper P084570 05CC ELECTRIC SHOCK 09B STERLING P007240 P023680 06NA COOL COCOA VIOLET/violet CHROMATICS 5Ab (5.1) ASH blue CHROMATICS 4Ag (4.17) ASH green P025160 P023710 03NA DARK CHOCOLATE 09V PLATINUM ICE COPPER COPPER BLUE P010670 01B ONYX CHROMATICS 7Gg (7.33) GOLD gold P024860 ASH/green CHROMATICS 4Bc (4.54) BROWN copper NATURAL ASH P087750 CHROMATICS 1Ab (1.1) ASH blue CHROMATICS 10Av (10.12) ASH violet BROWN/copper P025190 P006020 P010610 03NB MOCHA JAVA P0752200 CHROMATICS 9G (9.30) GOLD CHROMATICS 8Av (8.12) ASH violet CHROMATICS 6Gm (6.35) GOLD/mocha VIOLET P006010 09T CHROME P023800 05WN SANDY SABLE ASH/blue ASH/violet P062220 NATURAL GREEN P083950 05NGr STARLIGHT CHROMATICS 6NW (6.03) NATURAL WARM CHROMATICS 8N (8) NATURAL P0751000 CHROMATICS 9Ab (9.10) ASH blue CHROMATICS 4Gm (4.35) GOLD/mocha PRODUCT 5066557 03V ORCHID P053420 P025280 CHROMATICS 7Ab (7.1) ASH blue GOLD/mocha P062240 CODE 5060727 06T IRON CHROMATICS 5Gg (5.33) GOLD gold CHROMATICS 7N (7) NATURAL P025610 P083890 05G GILDED AGE P087720 P025310 P025640 CHROMATICS 9Gi (9.32) GOLD iridescent PRODUCT TITANIUM CHROMATICS 5NW (5.03) NATURAL WARM CHROMATICS 7Cr (7.46) COPPER red P025670 P066220 CODE P053450 CHROMATICS 5Cr (5.46) COPPER red CHROMATICS 8Aa (8.11) ASH GOLD GOLD/gold P071750 P062320 CHROMATICS 7Gi (7.32) GOLD iridescent CHROMATICS 4NW (4.03) NATURAL WARM P071780 CHROMATICS 6Aa (6.11) ASH P066250 DEMI- PERMANENT COLOR P053480 CHROMATICS 6N (6) NATURAL P062340 PRODUCT CHROMATICS 5Br (5.56) BROWN red P025340 ASH/ash CODE SHADES EQ GLOSS P025580 CHROMATICS 5N (5) NATURAL CHROMATICS 10N (10) NATURAL DEMI- PERMANENT COLOR CHROMATICS 3NW (3.03) NATURAL WARM CHROMATICS 4N (4) NATURAL P025220 SHADES EQ CREAM P053510 P025370 CHROMATICS 9N (9) NATURAL CHROMATICS 5Gi (5.32) GOLD iridescent GEMS P0754000 CHROMATICS 3Br (3.56) BROWN red P025400 P025250 P066290 MAKE SURE YOU’VE TRIED OUR HIDDEN GEMS! HIDDEN CHROMATICS 2NW (2.03) NATURAL WARM BROWN/red RED/red PERMANENT COLOR PRODUCT GOLD/iridescent PRODUCT CATALOGUE P053540 P025830 CHROMATICS CODE IRIDESCENT/gold PRODUCT CODE REDKEN COLOR RED P010660 03R ROXY RED P005350 06R ROCKET FIRE FOR BEST COLOR RESULTS USE REDKEN DEVELOPERS 21 REDKEN FOR MEN (NEW PACKAGING SHOWN PHASING IN FROM JANUARY.) HAIRCARE HAIRCARE Mint Clean Invigorating Shampoo 300ml Cool Finish Invigorating Conditioner 250ml Silver Charge Fortifying Silver Shampoo 300ml Go Clean Daily Care Shampoo 300ml Clean Spice 2-in-1 Conditioning Shampoo 300ml Clean Brew Extra Cleansing Shampoo 250ml MENS STYLING BLONDE IDOL NEW COLOR EXTEND MAGNETICS Shampoo 300ml Custom Tone Conditioner - Gold 196ml Custom Tone Conditioner - Violet 196ml Shampoo 300ml Conditioner 250ml Deep Attraction 250ml Radiant-10 170ml Shampoo 300ml Conditioner 300ml Deep Facets 250ml Shatterproof Shine 100ml Shampoo 300ml Conditioner 250ml Intense Renewal 250ml Shampoo 300ml Conditioner 250ml Heavy Cream 250ml MILD HOLD Get Groomed Finishing Cream 150ml MAXIMUM HOLD Stand Tough Extreme Gel 150ml MEDIUM HOLD Outplay Texture Putty 100ml Work Hard Moulding Paste 100ml Maneuver Working Wax 100ml Dishevel Fiber Cream 100ml Firm Grasp Texturising Clay 100ml NEW DIAMOND OIL NEW REAL CONTROL ALL SOFT Shatterproof Shine Intense 100ml COLOR CAMO Supple Touch 150ml PILLOW PROOF Argan 6 90ml Move Ability 05 Lightweight Defining Cream-Paste 50ml Mess Around 10 Disrupting Cream-Paste 50ml Shape Factor 22 Sculpting Cream-Paste 50ml HEAT STYLING Satinwear 02 Ultimate Blow-Dry Lotion 150ml Duo Shield 07 Color Protecting GelCream 150ml Iron Shape 11 Ultra Straightening Spray 250ml SMOOTH Two Smooth 03 Smoothing & Strengthening Serum 30ml Velvet Gelatine 07 Cushioning Blow-Dry Gel 100ml Align 12 Protective Straightening Lotion 150ml VOLUMIZE Full Effect 04 All-Over Nourishing Mousse 250ml Rootful 06 Root Lifting Spray 250ml Thickening Lotion 06 SHINE Outshine 01 Anti-Frizz Polishing Milk 100ml Shine Flash 02 Glistening Mist 150ml HAIRSPRAYS Fashion Work 12 Versatile Working Spray 400ml Quick Tease 15 Backcombing Lift Spray 250ml TEXTURIZE Powder Grip 03 Mattifying Powder 7g Water Wax 03 Shine Defining Pomade 50ml Rewind 06 Pliable Styling Paste 150ml SIGNATURE LOOK Fashion Waves 07 Texturising Sea Spray 150ml Loose Endings 09 Flexible Defining Cream 100ml Ruffle Up 14 Volume-Building Gel 100ml NEW Conditioner 250ml BODY FULL Shampoo 300ml Conditioner 250ml Instant Bodifier 150ml Volume Amplifier 150ml Shampoo 300ml Conditioner 250ml Strength Builder 250ml CAT Treatment 150ml Anti-Snap 250ml Shampoo 300ml Conditioner 250ml Ringlet 180ml Full Swirl 150ml Wave Ahead 130g SMOOTH LOCK Shampoo 300ml Conditioner 250ml Butter Silk 250ml Heat Glide 150ml Stay Sleek 150ml COLOR EXTEND SUN Shampoo 300ml Take Cover SPF25 150ml SCALP RELIEF Oil Detox 300ml Soothing Balance 300ml Dandruff Control 300ml HAIR CLEANSING Hair Cleansing Cream 300ml At Home Intensive Treatment Hair Advanced pack of 42 Take Home Range Color/Natural Thinning Hair from LIMITED EDITION Shampoo Natural Thinning Hair 145ml Toner Natural Thinning Hair 145ml Treatment Natural Thinning Hair 125ml Shampoo Color Thinning Hair 145ml Toner Color Thinning Hair 145ml Treatment Color Thinning Hair 125ml PROFESSIONAL BLONDE IDOL Shampoo 1 Litre COLOR EXTEND MAGNETICS Medium Natural 3X60ml 5N Pillow Proof Two Day Extender 153ml NEW Shampoo 300ml INTRA FORCE Medium Ash 3X60ml 4Na Pillow Proof Express Primer 170ml FLEX CURVACEOUS Light Ash 3X60ml 7Na Light Natural 3X60ml 8N Dark Natural 3X60ml 2N STYLING (NEW PACKAGING SHOWN PHASING IN FROM FEBRUARY ONWARDS.) CLEAR MOISTURE EXTREME Dark Ash 3X60ml 1Na All Over Body Builder 150ml Aerate 08 Cream Mousse 66g Guts 10 Volume Spray Foam 300ml Quick Dry 18 Instant Finishing Spray 400ml Pure Force 20 Non-Aerosol Fixing Spray 250ml Control Addict 28 High Control Hairspray 400ml Wax Blast 10 Spray Wax 150ml Rough Paste 12 Working Material 75ml Rough Clay 20 Matte Texturiser 50ml CHEMISTRY CHEMISTRY Extreme Shot Phase 500ml Color Extend Shot Phase 500ml All Soft Shot Phase 500ml Smooth Lock Shot Phase 500ml Real Control Shot Phase 500ml Shot Phix 3.5 pHix pHase 250ml Shot Phix 5.5 pHix pHase 250ml SEMI PERMANENT SMOOTHING DIAMOND OIL EXTREME BODY FULL SMOOTH LOCK CURVACEOUS REAL CONTROL ALL SOFT CLEAR MOISTURE Shampoo 1 Litre Shampoo 1 Litre Shampoo 1 Litre Shampoo 1 Litre Shampoo 1 Litre Shampoo 1 Litre Shampoo 1 Litre Shampoo 1 Litre Shampoo 1 Litre Conditioner 1 Litre Conditioner 1 Litre Conditioner 1 Litre Conditioner 1 Litre Conditioner 1 Litre Conditioner 1 Litre Conditioner 1 Litre Conditioner 1 Litre Conditioner 1 Litre INTRA FORCE Shampoo 1 Litre HAIR CLEANSING Shampoo 1 Litre REDKEN FOR MEN SMOOTH LOCK Step 1 Activator 60ml x3 Step 2 Sealer 250ml Shampoo 1 Litre PERMANENT 22 FOR THE LATEST REDKEN RETAIL OFFERS, SPEAK TO YOUR LOCAL SALES CONSULTANT. TEXTURE Shape Control Reducer Resistant 250ml Shape Control Reducer Normal 250ml Shape Control Reducer Sensitized 250ml Smoothing neutralizing cream 1l Vector Plus Creative Curl Inner Secret 23 LARGE MERCHANDISING STAND MEDIUM MERCHANDISING STAND PROMOTIONS AT A GLANCE QUALIFY FOR YOUR 4* HOLIDAY APARTMENT NOW BY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER HIDDEN * VOLUMIZE HEAT UP YOUR LOOK GET IT FAST, MAKE IT LAST MAKE YOUR MOVE SHINE SMOOTH GET GLOSSY SMOOTH OUT YOUR STRANDS HEAT STYLING HEAT UP YOUR LOOK DIMENSIONS: 2015 X 700 x 385MM DIMENSIONS: 2015 X 960 x 385MM PILLOW PROOF PILLOW PROOF GET IT FAST, MAKE IT LAST GEMS CHOOSE FROM HEAT STYLING PUMP UP ANY STYLE MAKE YOUR MOVE DESTINATIONS AROUND THE WORLD... TEXTURIZE 2000+ LOCATIONS TRANSFORM YOUR TEXTURE 50+ COUNTRIES VOLUMIZE PUMP UP ANY STYLE INTRODUCE YOUR CLIENTS TO OUR HIDDEN GEMS WITH OUR “TOP 5” DISPLAYS TEXTURIZE SHINE HAIRSPRAYS HAIRSPRAYS TRANSFORM YOUR TEXTURE SHOW YOUR STYLE WHO’S IN CONTROL GET GLOSSY SMOOTH SMOOTH OUT YOUR STRANDS SHOW YOUR STYLE WHO’S IN CONTROL HAVE THE CONVERSATION Every consultation you have with your client should include information and advice on haircare. While they’re in the chair it’s a great opportunity to discuss their specific hair needs. In-salon treatments can also help to boost your retail - a sensorial spa experience will make your client want to have the same experience at home! - Sue Davis 24 Sue Davis Salon FIRST-TO-MARKET INNOVATION WITH Offer clients a pH balanced, sulfate-free shampoo to gently cleanse and condition their hair plus new customisable conditioning and color depositing treatments to maintain their salon-perfect tone between visits. Celebrate our InStyle award in salon with our LIMITED EDITION GIFT SETS FEATURING COMPLIMENTARY TREATMENTS FOR YOUR CLIENT! WHICH BLONDE LOOK WILL YOU CHOOSE TODAY? #NOTABOXEDBLONDE COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION VIP PLATINUM MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS. /RedkenUK /Redken_UK /RedkenUK THIS MONTH, RECEIVE TOOLS TO DRIVE SALES AND INTRODUCE MORE BLONDE CLIENTS TO SERVICES. All promotions subject to availability, whilst stocks last. Minimum spend applies, speak to your sales consultant to find out more. *Please see page 6 for full terms and conditions. INSTYLE GIFT SETS AVAILABLE IN 5 SYSTEMS. 25 STILL REELING FROM SYMPOSIUM 2014? REDKEN SYMPOSIUM 2015 VEGAS BABY!! JANUARY 25-27, 2015 IN LAS VEGAS, NY Paris fashion and the Catwalk was the inspiration for this beautiful shape. We created this first by loading the hair with Full Effect 07 and Mess Around 10 to create and enormous volume. Hair was blown Dry and smoothed with a soft bristle brush. The back was swept forward of the crown and smoothed to head form using grips and ample Quick Dry 18. We’re a mere 6 months from Symposium 2015 here’s a sneak peak of what’s in store… r sado s a b r Am David Colo h l t i a w b g o elebs , alon en Gl c k m r d a o l e h o R g c unnin r panel of uzz in C b y t c s e e t p Tra the la sion. d a su h s n t i e a s w o ’ s S t a n k l y o u r h e a d t r a C re d i t l x i f E g‘ will xcitin e n a in color ne, Brow m a d at the tist A r s A k o n o l e dke l redibl al Re c n n i w, wil o o i e t h h s a t n g d n in Inter na openi d beh d n i n m r salo a r r u e g o t y s 4 a 1 ke m 20 d to ma sium o w p o ry’ an h m o t u c Sy o a y de F ondes l wing n b o o t h l s a B be g‘ ll th makin e and for a y e n c mo us on g n i w sho e fun. r o m have t sultan n o C r I Colo ioning the K U n e amp ou Redk be ch l l hing y i c w a e d t r d ts hephe pt an r clien o l o c Lisa S olor conce ts! on sC ake n onver s c m e r r o o p l t Ex how ng co life-lo 26 INTERNATIONAL REDKEN ARTIST ADAM BROWNE SHOWS YOU HOW HE CREATED HIS GROUNDBREAKING STYLES... DESPERATE TO BE PART OF IT? EMAIL US AT [email protected] AND WE’LL SEND YOU THE LATEST INFORMATION AND HOW TO BOOK YOUR PLACE! Huge pads were placed on the top of the head and hair wrapped over top to create the size and drama required. The top blasted with Control Addict 18. Finally a twisted hairpiece was placed Star Wars style through the middle of the creation emphasizing the striking end result. The streets of Madrid & Barcelona were the inspiration for this Big and Beautiful hair. Guts 10 was applied to the hair and dried in 3 times before very focused root tonging was masterfully applied, then pinned and allowed to cool. The hair was loosely brushed through from underneath to let the volume rise. A concoction of Quick Tease 15 and Shape Factor 22 held everything together adding the spring to her step. TO WATCH THE OPENING NIGHTS HIGHLIGHTS, VISIT YOUTUBE.COM/UKREDKEN 27 INTRODUCING SUPERMODEL JESSICA STAM MEET HER AND OUR OTHER BLONDE IDOLS AT REDKEN.CO.UK #NOTABOXEDBLONDE