December - the Atascadero Chamber of Commerce
Transcription
December - the Atascadero Chamber of Commerce
Atascadero Chamber of Commerce December 2011 Business Reporter Chamber Board Sets Goals for 2012 2011 Jeannie Malik Will Lead Chamber in 2012 Access Yellow Pages Atascadero Mutual Water Co. Atascadero News Atascadero Waste Alternatives Coast Hills Federal Credit Union Greg Malik Real Estate Group Heritage Oaks Bank Idler’s Appliances Kennedy Club Fitness Rabobank Santa Lucia Bank Union Bank Linda Hendy, Donn Clickard, Helena Berardi, Mike Talen, Joyce Stewart, Robert “Grigger” Jones, John Neil, Kelly Long, Carol Bezkostny, Jeannie Malik, Ray Buban, Joe Modica, E.J. Rossi, Jaynee Orcutt, Terrie Banish, Chuck Braun, Maryann Dinsfriend Wysong Construction Mark Your Calendar! Thursday, Dec. 15th: Atascadero Elks Lodge Hosts the Christmas “After Hours” Mixer at 1516 El Camino Real 5:30 - 7pm Thursday, Jan. 5th: C hamber Board Officers and Directors, set in motion plans for 2012 and beyond at their day-long session Nov. 10th. Chamber President/CEO Linda Hendy facilitated the workshop with help and input from the entire board. The past year’s transitions were discussed and many of the goals set in 2011 reviewed. Incoming Chairman of the Board Jeannie Malik said, “It was a very positive, upbeat, productive retreat.” Newly elected board member and CFO Joe Modica said, “It takes an active Board of Directors not just a few to generate a successful Chamber.” WHO WILL RECEIVE CHAMBER’S TOP RECOGNITION? North County Young Professionals Mixer 5:30 - 7pm Bru Coffeehouse 5760 El Camino Real R Friday, Jan. 13th: Women In Business 11:30 - 1 pm The Pavilion on the Lake (Reservations & Payment due by Tuesday, January 10th at noon.) Tuesday, Feb. 21st: Connect For Lunch 11:30 - 1 pm Best Western PLUS Colony Inn (Reservations Required) Inside... Chairman’s Circle Spotlight 3 New Members 4 Ribbon Cuttings 5 Labor Law Corner 6 News Notes 7 Member Spotlight 8 Calendar & Chamber Spotlight 8 eserve your tickets early for the Chamber’s Annual Awards and Installation dinner on Saturday January 28th 2012 at the Pavilion on the Lake. Invitations will be in the mail the first week of December and we suggest you respond early as seating is limited. This year’s award recipients were selected by the Chamber’s Board of Directors after reviewing the following criteria. Overall service to the community whether on-going long-term service in one or more areas, or a one-time act of heroism, bravery, kindness, compassion, or the like. In addition, persons helping city government, fire department, schools, hospitals, nursing homes, the elderly on an unpaid volunteer basis are good candidates. This fun filled evening’s social hour and silent auction begins at 5:30 pm, dinner will be served at 6:30 followed by the live auction and awards program at 8:00. For information contact the Chamber office, 466-2044, or email [email protected]. Business Building Reminders T he Christmas and Holiday retail season easily outshines other times of the year in sales, but it can also be the most exhausting. With proper planning and preparation, it can be not only a successful and memorable season, but in the most positive sense of the word, an enjoyable one for owners, managers, staff, and certainly customers. LET’S START . . . Have all salespeople read company ads, catalogs, literature, Facebook, Twitter and Blogs before customers come in with questions and inquiries. An uninformed salesperson is bad for business. Also check out everything about the competition. Stay open longer hours. You want your community to shop locally -- so make it easier for your customers that have a job and are working. Establish dress codes for employees and enforcing these dress codes. (Even if there is a uniform -- it should be clean, neat, etc.) Employees are the representatives of the store and should project the image the store wants to convey. Outgoing Chairman of the Board Chuck Braun passes the gavel to incoming Chairman Jeannie Malik. C hairman of the Board Chuck Braun will be handing over the gavel to Jeannie Malik, Greg Malik Real Estate Group at the Chamber’s January 12th board meeting. The Chamber’s Board of Directors unanimously elected Jeannie to serve as Chairman of the Board for 2012 along with Grigger Jones, as Chair Elect and Joe Modica, Modica Financial & Tax Services,CFO. Jeannie has served on the Chamber’s board as Chair elect this past year along with CFO Mike Goodman, Outlet Tool Supply, Donn Clickard AUSD Board Member and outgoing Chairman of the Board Chuck Braun. The Chairman can appoint up to two directors to serve a one year term and Jeannie has appointed E.J. Rossi, Principal Atascadero High School and Donn Clickard, AUSD Board Member to fill these positions. Greet everyone who walks through the door. Coming up with different greetings -- so customers don’t hear the same greeting over and over when shopping in the store. Make it comfortable for customers to shop. Adjusting the thermostat because customers may be wearing coats and the staff can wear a sweater. Perhaps a rack for customer’s coats and a place to check packages. Have employees identify themselves when answering the phone. This adds a professional touch and provides the caller with a person to identify with on the other end of the line. Clean up the cash-wrap area as-you-go and put everything in its place. Customers See BUSINESS BUILDING, pg 4 “Representing the business community and promoting the economic and civic welfare of Atascadero.” Business Reporter 6904 El Camino Real • Atascadero, CA 93422 PRESORTED STANDARD U.S. POSTAGE PAID Atascadero, CA 93422 Permit No. 68 Chamber’s Perspective Board Directors 2011 Board Officers Chairman of the Board Chuck Braun’s Year in Review Chairman of the Board Chuck Braun State Farm Insurance Chairman-Elect Jeannie Malik Greg Malik Real Estate Group Chief Financial Officer Mike Goodman Outlet Tool Supply Board Directors Donn Clickard Past Chairman of the Board AUSD Board Member Terrie Banish The Tribune Carol Bezkostny Rabobank Teri Davis Santa Lucia Bank Josh Donovan Kennedy Club Fitness Robert “Grigger” Jones A Professional Law Corp. Kelly Long Kelly’s Casuals efficiently manage Chamber business for our membership. Included in these innovative technologies is a new accounting system/ Chuck Braun, software program, as well as a very versatile 2011 Chairman Chamberware program. In addition to of the Board many other exciting things, Chamberware fter attending our 2012 board planning will allow the Chamber to send referral conference a few days ago, I thought notifications when your business has been back to last year’s conference and of all the referred to a new prospective customer. We critical goals that we felt had to be imple- have also identified a new web design firm A Committee of the Atascadero Chamber of Commerce mented for the successful continuance of that has begun work on our much needed our Chamber. I’m proud to say through the website update. All of these changes should hard work of your board of directors much be fully functional in the next few months. has been accomplished. I must say I think our most noteworthy Despite the sudden and tragic loss in accomplishment has been the hiring of the January of our CEO Joanne Main, we have gifted and dynamic Linda Hendy who in been able to move on and implement strategic the six short months since joining us has changes that will help the Chamber for years demonstrated impressive leadership and to come with new growth and efficiencies. organizational abilities. She has already A Committee of the Atascadero Chamber of Commerce Work has begun on new technology platforms founded a new group called North County that will enable the Chamber staff to more Young Professionals. This group has been Women A in Business Women in Business a smashing success and in only two month of existence has attracted 80 interested members. Their first ever mixer at Haven Wine Bar attracted 50 young professionals from throughout the north county. Linda is also hard at work modernizing chamber systems and implementing new technologies as well as designing new events for 2012. For me, acting as your Chairman of the Board for this past year, has been a very busy and exciting time. I’ve learned much and have enjoyed making many new friends. I also have many people to thank, (too many to list here) for helping me and the Chamber and especially those of you who never hesitate to step up to help make Atascadero a better place to live and do business. I’d like to think Joanne would approve and be very proud of our accomplishments. I wish you all a Merry Christmas, Happy Holidays and a healthy and prosperous 2012. Women in Business A Committee of the Atascadero Chamber of Commerce John Neil Atascadero Mutual Water Co. Jaynee Orcut Arlyne’s Flowers E.J. Rossi Atascadero High School Leonard Sutherland Michael Frederick Paving Corp. Ray Buban Ray Buban Financial & Tax Service Chamber Staff Linda Hendy President/CEO Pat St. Clair Office Manager Joyce Stewart Member Services Maryann Dinsfriend Member Services Gerri Shoaf Volunteer 6904 El Camino Real Atascadero, CA 93422 Telephone: (805) 466-2044 Fax: (805) 466-9218 www.atascaderochamber.org Get Tips & Solutions to Everyday Tasks EWomen rin Hoffman, founder of Optimum Productivity, a company dedicated to helping busy professionals and businesses save time and get more done was the Guest Speaker at the November Women in Business luncheon. With over a decade of corporate office and professional training A Committee of the Atascadero experience, Erin provided the guidelinesChamber needed toofgetCommerce to the heart of what is plaguing offices today and offered practical, real-world solutions. In addition, tips were given on how to get through everyday tasks more quickly, overcome email overload and easily connect and share with customers and colleagues. Healthy Inspirations owner, Tricia Williams was the Business Spotlight Speaker for November. Tricia provided great holiday in Business November Women in Business Luncheon, Pictured left to right, Guest Speaker Erin Hoffman, Carol Williams, Mgr. Healthy Inspirations, Business Spotlight Speaker Tricia Williams, Owner Healthy Inspirations and Dustie Kaczmarek, Chair of Women in Business. survival tips that can keep you trim and fit through the holidays. Wonderful holiday recipes were handed out to everyone to enjoy. Tricia surprised everyone in attendance with a 12-day gift membership to Healthy Inspirations. MEMBERS CONNECT FOR LUNCH C hamber members and guests filled the Best Western Plus Colony Hall on Tuesday Nov. 15th for a very informative program featuring Facebook and how it can help you grow your business. Guests learned how Facebook helps generate leads, drive website traffic, connect with customers, expand your market reach and create lifelong customers. The Chamber’s Member Benefits committee, formerly known as the Media & Marketing committee, has been working this past year to bring educational materials and programs to Chamber members through their quarterly Connect for Lunch programs. Mark your calendars for the next Connect for Lunch scheduled for Tuesday February 21st. we would love it if you would like us! Information in this newsletter regarding any business does not constitute an endorsement by the Atascadero Chamber of Commerce. Tim Borges owner of SLO Enterprises, Grace Denotter & Sharon Rosenfeld of Ray M. Buban Financial & Tax Services & D. Jack Member Services Committee Chair Kelly Long, Whizbang Marketing Stinchfield of RE/MAX Parkside Real Estate enjoyed lunch catered Ellen Curtis, speaker at Connect for Lunch Grow Your Business With by McGee’s Catering at the sold out event. Facebook & President/CEO Linda Hendy. graphic design solutions to enhance your image logos • brochures • catalogs flyers • posters • newsletters ads • rack cards • web design 805.460.0870 • www.jemdesigngraphics.com 2 Contact the Chamber at 466-2044 for info. December 2011 - Atascadero Chamber of Commerce: Business Reporter Members in Action Access Publishing is Growing Spotlight A ccess Publishing has grown over the last few years to 10 publications in print and online. Access is based in North County and is a family business. It began five years ago when Beth and Scott Brennan bought North County Access, the leading local phone book for 19 years.. “We bought the business because we believe in North County and its thriving business community,” says Beth Brennan. Access publishes all of its guides and directories online as well as in print. Check them out at www.northcountyaccess.com, where you can search by business name or category. This year Access launched a mobile website at www.northcountyaccess.com. In the last five years, Access has more Scott, Beth, Christine & William Brennan New office at 806 9th St., Paso Robles than tripled its business. In addition to the phone book, Access publishes the San Luis Obispo County Visitors Guide, Atascadero Wine Festival Program, Your Cambria Phone Book, Templeton Chamber Guide, Templeton Activity Guide, Templeton Newsletter, Heritage Ranch Directory and Oak Shores Community Directory. Access is very excited to announce a new publication coming out soon, Central Coast Active. It will feature local activities, events and profiles of athletes in sports including running, biking, swimming, hiking, surfing, kayaking, fishing, golfing and everything locals do for fun. Beth and Scott run Access Publishing at a new, larger office at 806 9th St. in Paso Robles with the help of Lori Gardner, Nona Cantalupo, Karen Battaglia, Sally Giordano, Nicolette Harley, Cathy Mott, Jeannie Aisner and Jane Johnson. “We are happy to have some of the best advertising reps in the business,” says Beth. “In addition to being great salespeople, they are good business advisers for our customers. They help create marketing plans, budgets and design.” “The Atascadero Chamber of Commerce is a helpful partner in our success,” Beth says. “The Chamber regularly sends us referrals and hands out our publications to visitors and newcomers.” Get in North County Access: • Target your local market with over 45,000 copies delivered to the homes and businesses of Atascadero, Paso Robles, Templeton, Heritage Ranch, San Miguel, Santa Margarita, Creston, Shandon, Geneseo, Parkfield & Bradley. • Rates are affordable because ACCESS is locally owned and distribution is not wasted south of the grade. Advertising packages are available for every budget and level of exposure. Prices start at $23 per month. • Buy one display ad and get one free. All advertising packages include a free bold listing in the white pages, multiple listings in the yellow pages. • Maps with street index, Things To Do, Menu Guide, Wedding Guide, coupons, reverse listings and community information on local governments, recreation, and services. Access Publishing Sampling of Products Committee members Greg Modica, Dr. Carolyn Jones and Dr. Ryan McGaughey take roll at the first ever NCYP event. Dr. Jaime Schultz of Hometown Chiropractic is a winner of a prize drawing by committee chairman Lauryn Francisco and committee member Dr. Carolyn Jones. Joshua Roberts of RRM Design Group is a winner of a prize drawing by committee chairman Lauryn Francisco and committee member Dr. Carolyn Jones. Speaker Brett Noel challenged everyone to meet at least two new people at the mixer and these young professionals took networking to a whole new level. Atascadero Chamber of Commerce: Business Reporter - December 2011 3 Welcome New Members Ambassadors Ambassadors are the official greeters for the city of Atascadero, providing an enthusiastic welcome to all new businesses in the City. In addition they provide assistance in all Chamber special programs and mixers. If you are interested in becoming a Chamber Ambassador please contact Jeannie Malik at [email protected] or call the Chamber office at 466-2044. Jeannie Malik Greg Malik Real Estate Tamara Baldwin Rabobank Angela Cisneros K-Jon’s Fine Jewelers The businesses listed below have made a significant commitment to the community and an important investment in their future by joining the Atascadero Chamber of Commerce. Margarita Adventures Karl Wittstrom 22720 El Camino Real Atascadero, CA 93422 Phone: (805) 438-3120 Fax: (805) 438-4713 Email: [email protected] Web: www.margarita-adventures.com Subway Darren Barnes, AVP/Commercial Loan Officer 6100 El Camino Real Atascadero, CA 93422 Phone: (805) 454-4600 Email: [email protected] Web: www.fcbslo.com AT&T Authorized Retailer Dave Parker 905 El Camino Real Atascadero, CA 93422 Phone: (805) 464-0960 Web: www.homedepot.com Ross Hightower Loc: 6917 El Camino Real, Suite D Atascadero, CA 93422 Phone: (805) 461-6400 Fax: (805) 528-1868 Email: [email protected] Ronda Almodova Napa Auto Parts Lauryn Francisco State Farm Insurance Eric Gobler Eric J. Gobler Civil Engineering Allen Reese Community Action Partnership of SLO County Mara Whitten Community Action Partnership of SLO County Angela Avery Heritage Oaks Bank Darren Barnes Founders Small Business Lending Center Joyce Stewart Member & Visitor Services Atascadero Chamber of Commerce Linda Hendy President / CEO Atascadero Chamber of Commerce Ambassador of the Month: Tamara Baldwin Tamara Baldwin of Rabobank was announced Ambassador of the Month and received a gift card to Colby Jack Cafe. She was awarded the gift card by Jeannie Malik and Colby Jack Cafe owners Jack, Natalie, Colby and Brie Dorris. Colby Jack Cafe is now open in their new location at the Carlton Hotel. 4 Steven Herring and Howard Brewen Mail: PO Box 73, Creston, CA 93432 Phone: (805) 460-6326 Fax: (805) 238-2956 Email: [email protected] Web: www.partypartnersrental.com David Durant Loc: 2850 El Camino Real Atascadero, CA 93422 Mail:2452 Alameda Ave. Ventura, CA 93003 Phone: (805) 642-6229 Fax: (805) 642-6060 Email: [email protected] Web: www.macyhomes.com Big Brand Tire Co. Mike Ferguson 8775 Plata Way Atascadero, CA 93422 Phone: (805) 470-7300 Fax: (805) 470-7301 Email: [email protected] Web: www.bigbrandtire.com For business descriptions please visit their listings in our online Business Directory located on the Chamber’s website, www.atascaderochamber.org Renewing Members Jesus Rubio Union Bank Laurie Schwent Dan’s Grub Shack Party Partners Rental Macy Homes Home Depot Mrs. Abha Varma 6317 El Camino Real Atascadero, CA 93422 Phone: (805) 461-0377 Email: [email protected] Vicki Blankenship John Donovan, State Farm Insurance Kim Austin Community Giving Back Founders Community Bank Small Business Lending Center Provide strength to Chamber and community Business Key Contact Phone 1-5 YEARS Atascadero Traffic Way Storage Brian’s Bread Fatte’s Pizza Atascadero Hughes Insurance Services Kai Lana Sushi & Seafood, LLC Kelly-Moore Paint Co., Inc. Pacific Coast Travel Pure Pediatric Dentistry Roberta Fonzi, Realtor 1010 Garage Walmart 5-10 YEARS All Surface Painting Atascadero 76 Gregory Koehler Loretta Doukas Randall Peterson or Darayl Allan Steve & Katrina Hughes Jon Kim Mark Wilde, Manager Katie Christie Summer Davis, Office Manager Roberta Fonzi Wayne Bloechl Aaron Rios 461-1535 466-2300 466-6666 468-4541 462-2232 462-8196 462-9940 461-1182 610-1419 460-9181 909-799-7853 Storage Bakery Pizza Insurance Restaurant Paint Travel Agency Pediatric Dentistry Real Estate Auto Specialty Parts Retail Michael Walker Don Giessinger 462-1707 466-6042 Contractor/Painting Gas Station OVER 10 YEARS Bordeaux House Apartments Dyann M. Shepard Golden China Restaurant KPRL (AM 1230) Morris & Garritano Northern Energy Peabody & Plum Realtors, Inc. Recognition Works San Luis Obispo Chamber of Commerce San Luis Security, Inc. Sligh Cabinets, Inc. SLO County Signs York Real Estate, Inc. Wysong Construction Co Sherri Zuck Dyann Shepard Kevin Huang Kevin Will Brendan Morris Dennis Sutten Richard K. Shannon Tom & Heather Baxstresser Karim Ermina Jerrie Dahlen Steven Sligh Josh Goldsmith John White Larry Wysong 110% Club 466-4769 466-0947 466-1828 238-1230 543-6887 466-1232 466-8000 462-1260 781-2777 466-8016 239-2550 466-7579 466-6640 466-1038 1-5 YEARS Atascadero Masonic Lodge Salon Envy 5-10 YEARS Janet B. Fitzpatrick, CPA Accountancy Corporation The Oaks Phone & Wireless: Verizon Wireless, Panasonic BUSINESS BUILDING, from pg 1 are concerned about transaction accuracy and your services, i.e., shipping, if this area is a mess with clutter and food. Listen, really listen to customers. If you don’t really listen and show customers the wrong merchandise -- they will assume you don’t have what they are looking for and leave. Stock and clean during hours when the store is not open. Doing these chores when the store is open is inconsiderate to shoppers and doesn’t convey a professional Apartments Tax Preparation Restaurant Radio Station Insurance Propane Distributor Real Estate Agency Trophies & Awards Organization Security Services Cabinetmaker Signs Real Estate Agency Contractor/General Building Charles Brownell Corinne Webb 610-0365 462-2311 Organization Beauty Salon Janet Fitzpatrick Tom Nelson Carly Bland 464-5000 466-5693 466-8200 Accountant Apartments Cellular Phone Service OVER 10 YEARS Atascadero Colony Days Committee Atascadero Greyhound Athletic Foundation Atascadero Main Street Hidden Oaks Village Lone Oak Lodge Portola Inn / Portola Event Planning Roberts Construction Business Type Steve Martin Donn Clickard Steve Martin Allison Blevins Richard Quaglio Tom & Peggy O’Malley Larry Roberts, Owner 462-0177 712-6356 462-0177 461-3212 831-372-4924 440-7557 466-9814 image. Instead have the staff mingle with the customers and help with suggestions. Have all cash registers open when the store is busy. An extra staff member can mingle with the customers in line -- making additional suggestions. Get everyone on board. Ensuring that everyone in the organization understands what the winning advantage is and what their role is in supporting it. Make every customer feel special. December 2011 - Atascadero Chamber of Commerce: Business Reporter Organization Organization Organization Apartments Lodging Bed & Breakfast Contractor/General Builder LET’S STOP . . . Try to get a head start on store closing times. Vacuuming while the store is still open is rude and should be done after the store closes. Phone inquiries: While other customers are in the store waiting to be helped, have someone besides the cashier answer the phone. Do Not Run out of sale items or advertised specials early on the first day of the promotion. A product should not be advertised unless there is sufficient stock. The Chamber held a ribbon cutting for Estrella Associates at their recently completed new homes at 7392 Santa Ysabel. The four new beautiful homes by this longtime North County builder are available now. Call 238-1031 for more information. With the assistance of San Luis Obispo County Housing Trust Fund, Dick & Wes Willhoit were able to locate affordable funding resources to complete the project. Board Director Ray Buban, Ambassadors Vicki Blankenship, Laurie Schwent & Eric Gobler, Dick Willhoit, Board Director Grigger Jones, Ambassador Tamara Baldwin, Wes Willhoit, Mayor Pro Tem Bob Kelley, Board Director Carol Bezkostny, President/CEO Linda Hendy, Board Director John Neil, Ambassadors Angela Cisneros, Kim Austin, Lauryn Francisco & Allen Reese A ribbon cutting welcoming Lisa Marone, independent associate of Legal Shield prepaid legal service plan was attended by Board Director Donn Clickard, Ambassador Lauryn Francisco, Board Director Jeannie Malik, Council Member Bob Kelley, Ambassador Allen Reese, Lisa Marone, Ambassadors Eric Gobler & Laurie Schwent, Board Director John Neil. Contact Lisa at 441-9557 or LMarrone@ prepaidlegal.com for information. Atascadero Grocery Outlet located at 2100 El Camino Real hosted a ribbon cutting and catered reception to introduce the newest market in Atascadero. Board Director E.J. Rossi, Member Services Joyce Stewart, Ambassador Kim Austin, Council Member Jerry Clay, Board Director Jeannie Malik, Mayor Tom O’Malley, Ambassador Eric Gobler, Grocery Outlet Owners Terresa & Pete Novak, Board Director Donn Clickard, Ambassadors Laurie Schwent & Darren Barnes Central Coast Trolley Co. was welcomed to the Chamber with a ribbon cutting. Central Coast Trolley creates lasting memories of good times and good wines. They serve all California Central Coast destinations in San Luis Obispo County. Their enclosed, air conditioned San Francisco style trolleys or well-equipped van and terrific service will make your Paso Robles wine tour or San Luis Obispo wine tour the most fun it can be. Call 296-9633 for reservations or questions. Inside the trolley: Ambassador Lauryn Francisco, President/ CEO Linda Hendy, Ambassadors Vicki Blankenship, Kim Austin, Laurie Schwent, Eric Gobler, Jesus Rubio. Standing: Board Director Ray Buban, Central Coast Trolley Charlie Youngclaus, Sarah Sartain & Patti Youngclaus, Mayor Tom O’Malley, Mayor Pro Tem Bob Kelley. American Perspective Bank at 720 10th St., Paso Robles, 226-5300; was formed by a group of local businesspeople and experienced bank officers who share a common vision: to create a unique financial institution built on lasting personal relationships with local businesses, professionals and residents. Ambassadors Lauryn Francisco & Kim Austin, Greg Chilina & Kathi Gamberutti of American Perspective Bank & Board Director Jeannie Malik. Celebrating the grand opening of the new Subway in the Colony Square with a ribbon cutting. Located at 6317 El Camino Real, 461-0377 for breakfast, lunch, dinner and all your catering needs. Board Director Ray Buban, Police Chief Jerel Haley, Board Director E.J. Rossi, Chairman Chuck Braun, Mayor Tom O’Malley, (front) Abha & Rakesh Varma, (rear) Board Director Mike Talen, Mayor Pro Tem Bob Kelley, Ambassadors Darren Barnes & Angela Cisneros, Board Director John Neil, Ambassadors Mara Whitten & Laurie Schwent, Board Director Donn Clickard, Ambassador Lauryn Francisco The Atascadero Elks Lodge to Host Christmas After Hours Mixer THANKS FOR T MIXING IT UP IN 2011 E Large crowd enjoyed the Thanksgiving Mixer hosted by Union Bank. Pictured left to right , Serena Woodland, Customer Service, Jesus Rubio, Sr. Financial Officer and Chamber Ambassador, Branch Manager Melanie Corey, Chamber Bd. Chairman Chuck Braun, Chamber Ambassador Angela Lynch very year at this time the Chamber reflects back at the diverse selection of “After Hr.’s” Business Mixers held throughout the year offering Chamber members something to look forward to on the third Thursday of each month. The Board Directors and staff would like to thank the following businesses for their gracious hospitality; Friends of the Library, January, Atascadero VFW, February, Galaxy Theatre March, San Luis Sports Therapy, April, Greg Malik Real Estate, May, Portola Inn, June, Atascadero Mutual Water Co., July, No Mixer in August, Showcase Mixer, Sept. Rabobank, October, Union Bank, November and Atascadero Elks Lodge, December. On behalf of all the members and guests THANK YOU. he Atascadero Elks Lodge lead by Exalted Ruler Cory Black, invites Chamber members and guests to the Chamber’s “Christmas” After Hours Mixer on Thursday, December 15th from 5:30 to 7:00 pm. The Atascadero Elks Lodge is located at 1516 El Camino. Since its inception in 1987 the Atascadero Elks have contributed in excess of $400,000 to various programs including: youth activities, local sports, scholarships, programs for handicapped and needy children, patriotic programs, veteran’s programs and many community activities. In addition, the Elks participate in drug awareness programs at our local schools and distribute dictionaries to all 3rd grade students in the Area. The Atascadero Elks Lodge was established in the City of Atascadero on September 26th, 1987. Their mission: To inculcate the principles of Charity, Justice, Brotherly Love and Fidelity; to recognize a belief in God; to promote the welfare and enhance the happiness of its Members; to quicken the spirit of American patriotism; to cultivate good fellowship; to perpetuate itself as a fraternal organization, and to provide for its government. Atascadero Chamber of Commerce: Business Reporter - December 2011 5 Voice of Business Employers Must Post Current Labor Law Posters News From The City E Council Efforts Bring Positive Results! By City Manager, Wade G. McKinney O ur City received an early Christmas present this year when we learned our sales and bed tax revenues are above last year’s levels and ahead of projections. In other words, in the last 12 months, more residents and travelers have spent money in the City than last year. That’s good budget news. That’s good business news. As we’ve reported in the past, the City of Atascadero is sharing the pain of a cool economy and increased State take-aways of local revenues. This latest surge in revenue generation doesn’t cure the disease, but it will certainly help ease the symptoms. The backstory to this tale is that your City Council has worked aggressively during the last couple of years to increase tourism, make City Hall more business friendly and create effective business stimulus programs. This latest report shows those efforts have been successful. Time and time again Council members have publicly championed local restaurants, hotels, retail stores and service businesses. Their support for the local Chamber of Commerce, Main Street organization and service clubs shows a long-term commitment to the City’s economic health and overall quality of life. It’s great to see the business community and others respond to these Council efforts. New businesses are opening downtown. Existing businesses are starting to grow. Visitors from outside the City are beginning to discover a new reason for visiting the Central Coast: Atascadero! Our natural beauty, high quality of life, and special events (like the Atascadero Wine Festival, Hot El Camino Nite, Colony Days and Winter Wonderland) are drawing people from farther away each year. One example of the excellence Atascadero brings to the marketplace is the recent announcement that the Holiday Inn Express and Suites has received a prestigious Torchbearer Award for extremely good customer service from the InterContinental Hotels Group. The Holiday Inn Express and Suites is one of only 24 properties selected from nearly 2,000 hotels in America, Canada and Latin America. Kudos to them! All of this adds to a great report for the City of Atascadero in 2011. Now we look forward to the challenges and opportunities awaiting us in 2012. Be assured, they are out there waiting for us. But we are confident we are on the right track and that all our efforts will bring benefits and increased vitality to an already great community. I hope each and every one of you will continue your efforts to build a better, more prosperous city in 2012. And now, in the spirit of the season, I and everyone at City Hall wish you and yours health, happiness, a strong community, happy holidays and a happy New Year. For comments or questions, feel free to contact me at Atascadero City Hall at 470-3400 or visit www.atascadero.org. From the Office of Supervisor short falls or unexpected or unplanned expenditures. The county maintains a healthy 70 to 80 million dollars in a variety of reserve and contingency accounts. This represents approximately 17% of our annual operating budget and is a prudent policy given the uncertainty of future state and federal funding to counties. On the capital projects side, several criteria were established to help evaluate projects based upon their cost, scope, countywide significance, correlation to facility master plans and relation to communitywide objectives and results. Projects that are 100% revenue offset or come with their own funding source are candidates for approval; however, ongoing maintenance and operating costs are also considered. Facility maintenance is also an important consideration when making capital expenditure decisions. The county makes every effort to keep all county facilities in good repair in order to increase their longevity and usefulness. Investments in water and energy efficiencies are also a priority as those savings are multiplied over many years and reduce ongoing operational costs. In most instances the improved technologies pay for themselves relatively quickly and offer long-term savings to the county. Fiscal management is an ongoing process at the county. We’ve been successful in balancing our budget and meeting our service priorities through strict adherence to a set of well thought out budget goals, policies and priorities. To see the complete set of these policies go to the county’s website at www. slocounty.ca.gov. If you have questions or concerns, I’m always happy to hear from you. Contact me at [email protected] or call 781-4339. Jim Patterson 5th District Supervisor Crafting the County’s Fiscal Year 2012-13 Budget W ith the current fiscal year less than half over, the county has begun to develop next fiscal year’s budget by adopting budget goals, policies and priorities. These guidelines are what county department heads use to develop their budgets. Each year the Board of Supervisors review and adopt the budget policies and priorities based on estimates of county revenue and current economic trends. In 2007 the Board, working w/ the County Administrative Office, Department Heads and county employees, developed a financial strategy to help guide us through the recession. This strategy has served us quite well over the past several years. There are five policy categories including; budget development, financial planning, revenue policies, expenditure policies and capital projects. Two new policies, 1) longterm financial planning and 2) funding reserves/contingencies/designations, were added to the financial planning category this year. The long-term policy evaluates projected revenues and expenditures to better enable the Board of Supervisors and Department Heads to implement budget balancing plans and solutions for the coming fiscal year. Funding reserves, contingencies and designations when there is adequate revenue to do so ensures that there are sufficient funds available in times of revenue 6 very employer must post a compliant Employment Poster in the workplace where all employees and applicants can see it. Failure to comply can result in severe penalties and fines by the state of California. The Atascadero Chamber is currently taking orders for the 2012 California and Federal employment posters, which will include the new notice issued by the National Labor Relations Board (NLRB) entitled, “Employee Rights Under the National Labor Relations Act. Please note that pending lawsuits may change or eliminate the NRLA requirement, but the 2012 California and Federal employment Posters will still be mandatory. Contact the Chamber, 466-2044, or [email protected] and pre-order today. Labor Law Corner Do you know what the Family & Medical Leave Act is all about? – By Mary Ann Tardiff A Ten Step Approach to figuring out 5.Has both the employer/employee meet the notice and paperwork requirements? the Family & Medical Leave Act (Please keep in mind that the following is the bare bones of the FMLA, and that this ten steps approach encompasses numerous issues not addressed in this article). An employee must give reasonable notice and provide certain information. An employer must designate FMLA leave and give the employee required notices, among other things. 1.What companies are required to abide 6.Does an employer need to have some by the Family and Medical Leave Act sort of “certification” from the employee (FMLA)? The FMLA only applies to substantiating the need for use of the companies that have at least 50 employees, FMLA? An employer can, and should, in either this year or last year. request a certificate from the employee documenting and verifying an employee’s 2.Are all employees covered by the FMLA need to take leave for a serious medical that work for such companies? An condition, military caregiver leave or employee who works for such a company qualifying exigency leave. The need for is eligible to use the act if the employee a certificate is particularly important has worked for at least a year, and at if an employer is not sure whether the least 1,250 hours during the prior year, employee’s situation qualifies for FMLA, at a company facility that has at least 50 or one needs more information. There employees within a 75-mile radius. are at least four types of certifications 3.Can an employee receive the benefits available. of the FMLA for any issues related to medical needs, and or family needs? Leave is available for the employee’s own serious health condition or to care for a family member with a serious health condition. Leave is also available to bond with a new child. The most important issue here is what is considered a serious health condition. The FMLA specifically defines what is considered “a serious health condition”. “A serious health condition” involves: Any period of incapacity or treatment requiring inpatient care (i.e., an overnight stay in some sort of medical facility); Being incapacitated for more than three consecutive calendar days, that involves continuing treatment by a health care provider; Continuing treatment by a health care provider for a chronic or long-term condition that is incurable or so serious that, if not treated, would likely result in a period of incapacity of more than three calendar days, or for prenatal care (other than routine medical appointments); and Restorative dental or plastic surgery after an accident or injury, or the removal of cancerous growths (voluntary or cosmetic treatments, which are not medially necessary are not considered “serious health conditions” unless inpatient hospital care is required). 7.What sort of actions does and employer need to do while an employee is on leave under the FMLA? An employer must continue the employee’s health benefits, manage and track intermittent leave, arrange for substitution of paid leave, and more. In addition, an employer has to make sure the work gets done while the employee is out, whether by distributing the employee’s responsibilities to coworkers, hiring a temporary replacement, or outsourcing the job. 8.What does an employer need to do when an employee returns from leave? An employer must return the employee to the same or an equivalent position and restore the employee’s seniority and benefits, unless an exception applies. 9.Are there any other laws applicable in lieu of FMLA? Whether or not the FMLA applies, the employee may be protected by the Americans with Disabilities Act, workers’ compensation statutes, federal family and medical leave laws, and other laws. 10. What sort of records should an employer keep? An employer must keep certain payroll, benefits, leave and other records. In addition and employer should certainly keep proper documentation of any decisions made regarding the 4.How much leave is available to the employee’s issues with FMLA, as well as employee? An employee is entitled to all conversations with the employee. take up to 12 workweeks of leave, either all at once or intermittently, in a 12- Next month I will expand some of the month period to bond with a new child, issues above. If anyone would like me to handle qualifying exigencies relating to a specifically address an issue let me know and family member’s call to active duty, care I will do so in the next article. for a family member with a serious health condition, or recuperate from a serious health condition. December 2011 - Atascadero Chamber of Commerce: Business Reporter ews otes N Coats for Kids Reminder: You still have time to donate those gently used children and adult coats, jackets, sweaters and sweatshirts for distribution through the Toy Bank Christmas distribution in Paso Robles on December 17th and Loaves and Fishes Christmas program in Atascadero on December 21st. Chairman Barbie Butz said, Let’s make this year’s Coats for Kids the best ever.” Building Business The Spa Central Coast & Haven Wine Bistro Business Visit North County Christian School Expands to Paso Robles: The North County Christian Preschool opened their doors in Atascadero in 2007 with less than a handful of children and currently have over fifty children enrolled. They attribute their success to a loving staff, strong curriculum and academics, quality care and instruction. They have opened their Paso Robles location at the Baptist Church 1145 Niblick Rd. and are licensed for up to twelve kids per day offering a kindergarten readiness focus featuring quality academics taught with a Christian world-view. For additional information log on their website www.EducatingForEternity.org Jessica & Amar Sohi accepting the 2011 IHG Torchbearer Award from InterContinental Hotels Group CEO Richard Solomons. The Holiday Inn Express & Atascadero High School Suites of Atascadero received Winter Wonderland; Friday the IHG (InterContinental HoDecember 9th from 5 – 9 p.m., Downtown Collecting Past and Present tels Group) 2011 Torchbearer Atascadero and the Sunken Gardens area “Greyhound Gear”; The Atascadero will once again be turned into a true High School is sponsoring a drive to collect Award, the company’s most Winter Wonderland complete with Snow, new or slightly used Orange & Grey prestigious award. The award was Xmas carols, cookies, cider and of course their special guest Santa Claus. Contact Atascadero Main Street, 462-0177 for additional information. City Sponsors Holiday Skate & BMX Camps in 2012: The City of Atascadero Dept. of Community Services is sponsoring a Skate Camp Tuesday 1/03/12 – Thursday 1/05/12 from 12:00 noon – 3:00 pm at the A-Town Indoor Park, 5493 Traffic Way. A BMX camp will also be held Tuesday thru Thursday from 9:00 a.m. – 12:00 noon at the A-Town Park. To get more detailed information contact A-Town Park at 4617606 or the city of Atascadero at 461-5000. Family Night at Round Table: Beginning Tuesday Nov. 22 Round Table Pizza, 6911 El Camino Real is featuring “Family Night”, all you can eat buffet along with free balloons, free games, free face painting, and FREE FUN. clothing. This is a great time to clean out your closets of all your Greyhound Gear and give back to the community. The clothing will be distributed to students who are unable to purchase “Greyhound Gear” on their own. The staff and students at Atascadero High School do a fantastic job of promoting school spirit, and this clothing drive will enable more students to participate in that school spirit, by wearing their school colors. The clothing will be picked up and distributed by school personnel. Following are the drop off locations: Atascadero High School, Atascadero Chamber of Commerce, Atascadero Fire Dept., Miner’s Ace Hardware, Napa Automotive, Ray M. Buban Financial & Tax Service, Rabobank, Spencer’s Fresh Market, Smith Automotive, & Dr. Ryan McGaughey Chiropractic. Your involvement is greatly appreciated. presented during their IHG Conference in Las Vegas. They were one of only 24 properties selected from the IHG system of nearly 2,000 hotels within its Brand in the Americas, from quality and product to customer satisfaction. Kirk Kinsell, president Americas IHG said, “The Holiday Inn Express & Suites of Atascadero is one of the finest hotels in our industry. This hotel embodies the spirit, product and service that continue to make IHG properties known and admired throughout the world, continuing our mission to deliver Great Hotels Guests Love.” Over 6,100 franchise owners, operators and company officials attended the conference. Amar & Jessica tell us the “Torchbearer” trophy will be on permanent display at the hotel. Congratulations!! SHOP LOCAL FOR THE HOLIDAYS T he holidays are upon us and everyone is rushing around looking for that SPECIAL gift to give. STOP! It’s time to think outside the box. Who says a gift needs to fit in a shirt box, wrapped in fancy expensive paper. Everyone gets their hair cut. How about gift certificates from your local hair salon or barber or a Gym membership, it’s appropriate for all ages who are thinking about some health improvement. Who wouldn’t appreciate getting their car detailed? Small, locally owned detail shops and car washes would love T to see you get a gift certificate or book of gift certificates. Thinking of purchasing a BIG fancy foreign made item, maybe that grateful gift receiver would like their driveway sealed, lawn mowed for the summer, or a year’s membership at the local golf course. Our local restaurants offer gift certificates. Get creative, mix a fancy eatery certificate with half a dozen breakfasts at our local breakfast spots. This isn’t about big National chains. This is about supporting your home town businesses that have their financial lives on the line trying to keep their doors open. How many people couldn’t use an oil change for their car, truck or motorcycle, done at a local shop run by the working guy? Heartfelt gift for mom? I’ll bet the service of a local cleaning lady for the day would bring a big smile. Plan your holiday outings at local establishments and don’t forget to put your mailman, trash guy or babysitter on that list. Remember, when we take the time to support local business the benefits will come back to us in ways we couldn’t imagine. Holiday Season Safety Tips from Atascadero Police Department he Atascadero Police Department is committed to making the holidays an enjoyable experience. The holiday season is fun for all ages, but it’s important that you and your property remain safe. Below are a few tips the department would like to pass on to help make this holiday season a memorable and safe experience. • Make sure all doors and windows are properly secured when away from your residence or vehicle. • Indoor and outdoor lights should be on an automatic timer. • When away from the residence leave a radio or television on so the house looks and sounds occupied. • Don’t display gifts beneath the Christmas tree that can be seen from windows or doors. • After the holidays, don’t advertise gifts received by the boxes left for the garbage collection. Destroy boxes and place in a sealed, non-clear garbage bag. • When leaving home for an extended time, have a neighbor or family member watch your house and pick up your newspapers and mail. • While shopping avoid carrying large amounts of cash. Perhaps pay for purchases with a check, credit or debit card. • While shopping at several locations, place purchased gifts in the trunk of the vehicle to keep them out of sight. • Designate a sober driver when attending a party. If you are the host of a holiday gathering, be sure there are non-alcoholic beverages available for guests who are driving. • Ensure all vehicle occupants are wearing their safety belts as they may prevent injury in a motor vehicle collision. The members of the Atascadero Police Department would like to wish all a happy holiday season and a safe and happy new year. Heidi Sabor Spa Manager, Kitty Arostoguy owner, Melissa Weatherby Front Desk Coordinator & personal fitness trainer K itty Arosteguy owner of The Spa Central Coast and Haven Wine Bistro is an example of a business owner who has faith in Atascadero. Kitty opened The Spa Central Coast 8 years ago offering a quality spa experience for visitors and locals alike and has tailored her products and services to meet the needs of her clients. She offers a membership Spa Package that gives discounts on a variety of services, exclusive hours and other benefits. With men and women as clients, a gift certificate is great to give to a loved one or other special person. Kitty gave a tour of both businesses to our group who included Mayor Tom O’Malley, Mayor Pro Tem Bob Kelley, Community Development Director Warren Frace, Chamber Board Chairman Chuck Braun and Board Director Donn Clickard. Some of the special spa amenities include massage, Color Therapy, Infrared Therapy, a steam room, and a meditation room for pre-treatment. There is a private patio for outdoor dining, concerts and parties. Kitty is also an exclusive distributor for Bare Minerals, Spa Technologies, Glymed and Aveda. There is a red carpet makeup artist on staff who will do makeup for weddings and other special events. Just over two years ago, Kitty saw the need for a business that would complement the spa. There was a vacant space next door and she began the Haven Wine Bistro. They offer a menu of seasonal specials and regular choices, live music, local wine and Vivant Fine Cheese. Kitty said this was because business has gotten harder and business owners have to think outside the box. She has partnered with Martin Resorts and the Carlton Hotel to offer spa services to their guests and is working with Colby Jack to serve the hotel guests needs. The Haven Bistro has seen an increase in business since the Galaxy Theatre opened. Kitty is pleased that the city is promoting tourism and staying in Atascadero. She would like to see bigger events that draw people who will stay longer and suggested a jazz festival. Events that once brought people to Atascadero such as a 3-day Swing Dance event and Fireman’s Muster were also mentioned. She said the City and staff are doing a great job and appreciates the work the Chamber does to promote businesses and the city. She would like more businesses working together to offer package deals and more restaurants and places that offer entertainment. She also said there is a need for a quality men’s clothing store and a shoe store. Her advice to others is to be creative and give customers a reason to try them out and keep coming back. Atascadero Chamber of Commerce: Business Reporter - December 2011 7 December 2011 December 3, Saturday Christmas Walk Around the Lake (Atascadero Lake Park, 5:30 - 8:30p.m.) December 5, Monday Women in Business Committee (Chamber, 12:00 noon) December 6, Tuesday Ambassador Meeting (Colby Jack Cafe, 12 noon) Planning Commission (City Hall, 7 p.m.) December 9, Friday Winter Wonderland Street Faire (Downtown Sunken Gardens, 5:30 - 8:30 p.m.) December 13, Tuesday Executive Board (Chamber, 8:30 a.m.) Legislative Committee (Chamber, 12 noon) City Council Meeting (City Hall, 6 p.m.) December 14, Wednesday Member Benefits Committee (Chamber, 9:00 a.m.) December 15, Thursday Christmas “After Hours” Mixer (Atascadero Elks Lodge, 5:30 - 7p.m.) December 17, Saturday Zoo Holiday Magic (Charles Paddock Zoo, 11:00 a.m. - 1 p.m.) December 20, Tuesday Planning Commission (City Hall, 7 p.m.) December 26th, Monday Chamber CLOSED (Christmas Holiday) January 2nd, Monday Chamber CLOSED (New Years Holiday) 2012 Holiday Dates Dec, 2nd: The Holiday Tree Lighting Ceremony from 6 - 9 pm at the Sunken Gardens Dec. 3rd: Holiday Walk around the Lake from 5:30 - 9 pm Dec. 9th: Winter Wonderland from 5 - 9 p.m. Downtown and in the Sunken Gardens Dec.15th: Christmas After Hour’s. Mixer, at the Atascadero Elks Lodge, 5:30-7:30 pm Dec. 17th: Holiday Magic from 11am-1pm at the Charles Paddock Zoo CLIP & SAVE Chamber Spotlight Auction Items Needed! The Chamber is currently working on one of their biggest fund raisers of the year! The 2012 “Installation Awards Dinner” is fast approaching and we need your support! We are currently seeking donated auction items from our member businesses. Past items have included, gift certificates, gift baskets, pictures, sports memorabilia, golf accessories and more. The Chamber will proudly display your donated item and provide your business a marketing opportunity to over 275 guest in attendance. For more information on how to donate please call the Chamber office at 466-2044. Thank you for your continued support. Member Spotlights A n investment in the Atascadero Chamber of Commerce is one of the strongest assets a business can have, providing opportunities ranging from promoting business to improving management and customer service skills. A connection with the Chamber is a smart move. Throughout the year the Chamber will be spotlighting some of our businesses that have realized the value of Chamber membership. Please contact the Chamber at 466-2044 if you would like to be interviewed for a “Member Spotlight.” Chris Koll Lyne’ Bloomfield Rick Nelson Dick Chafin January 10, 2010 The business is 31 years old. We have been in Atascadero for 13 years. I started in 1975. The agency was established in 1928 and changed hands over the years. 1977 What brought you to Atascadero to open a business? What brought you to Atascadero to open a business? KV Web Solutions Atascadero 991-6262 When was your business established in Atascadero? What brought you to Atascadero to open a business? I live in Atascadero and enjoy the small town. I grew up in central New York and I enjoy the weather of the Central Coast. How long have you been a Chamber member? Since starting my business. Why do you belong to the Chamber? To promote my business and network with other business owners. The mixers have been a good way to meet other business people. What is your favorite book? Art of the Vineyard by Gary Conway What is your favorite movie? Pay it Forward Custom Waterfall Creations, Inc. Atascadero 466-9472 When was your business established in Atascadero? We thought it seemed like a nice community to raise children. We wanted to be close to the ocean and yet have the rural setting. I liked that there were no sidewalks. How long have you been a Chamber member? 1 year Why do you belong to the Chamber? I believe the Chamber supports local and worldwide business and it is an important organization to belong to. The Atascadero Chamber offers many ways for businesses to be involved and keep abreast of events in the community. What is your favorite book? See You at the Top by Zig Ziglar What is your favorite movie? Farmers Insurance 7605 El Camino Real 466-9090 When was your business established in Atascadero? Richard J. Chafin, Accountancy Corp. 7550 Morro Rd 466-5616 When was your business established in Atascadero? What brought you to Atascadero to open a business? Perry’s Parcel Service 7600 El Camino Real Suite 1 466-7719 When was your business established in Atascadero? 1981 What brought you to Atascadero to open a business? I came here to go to Cal Poly. My dad had the agency before me and I stepped in and took over for him. I worked at a CPA firm in Arroyo Grande who sent me here to open a North County office. They decided to close and I stayed and opened my own business. After visiting the area for several years and falling in love with this beautiful place I moved here to take care of family and got married. Shortly after I bought the business in 2002. How long have you been a Chamber member? How long have you been a Chamber member? Since 1975 Since opening. How long have you been a Chamber member? Why do you belong to the Chamber? Why do you belong to the Chamber? It is good for business and to support an organization that supports business. I think you have to give back to the area where you make a living. A healthy chamber creates a healthy business community. I belong to the Rotary Club for the same reasons. What is your favorite book? The Fountainhead by Ayn Rand What is your favorite movie? Anything Hitchcock, especially North by Northwest The business was a member when I bought it and I have continued membership since then. Why do you belong to the Chamber? What is your favorite book? I believe in the mission of the Chamber. It is to foster the growth and strengthen the business who belong and it benefits the entire community. I like all of Jim Patterson’s books What is your favorite book? What is your favorite movie? The Friday Night Knitting Club Adventure movies are my favorites. What is your favorite movie? The Wedding Planner 8 Karen Brown December 2011 - Atascadero Chamber of Commerce: Business Reporter Australia