MARRAKESH BRAND RE

MARRAKESH
BRAND RE-LAUNCH
ABOUT
EARTHLY BODY
Earthly Body is the manufacturer of Marrakesh Professional
Salon Hair Care, and is one of the world’s largest manufacturers
of Argan Oil hair care products.
Marrakesh Oil Hair Styling Elixir is distributed worldwide, and is
the only hair oil product formulated with Argan Oil and Hemp Oil
for added strength, health, protection and shine.
Earthly Body is a respected, family-owned company that has
been creating quality, natural, personal care products since
1994. All of our products are proudly made in the U.S.A.
MARRAKESH
BRAND STRATEGY
•
Give Marrakesh a modern and professional look. Improve our brand
image, while maintaining the Moroccan design that created our brand
identity.
•
New tagline “Nourish Your Hair with Nature.” Drives home our
commitment to making the highest quality and most effective, safe
and natural hair care products available.
•
Provide clear and concise brand communication by highlighting our
“hero” ingredients and their benefits.
•
Define categories for our products for easy product identification.
•
Communicate on our packaging our NO’s, which lists the harmful
ingredients we do not put in our formulas.
•
Together this allows us to drive home our unique brand positioning
and improve our competitive edge in the salon industry.
OUR “NO’S” EXPLAINED
•
Parabens: may affect hormone levels; possible link to cancer
•
Pthalates: potential toxins, allergens, endocrine disrupters
•
Sulfates: drying to hair and skin
•
Petroleums: clog pores; don’t let skin breathe
•
Artificial Dyes: possible link to cancer; may contain heavy metals
•
SD Acohol: drying to hair and skin
•
Propylene Glycol: potential lung and skin irritant
•
Animal Ingredients: Our products are vegan. We do not
commission any animal testing and have confirmed our suppliers do
not as well.
PRODUCT
CATEGORIES
We’ve clearly defined categories for our products. This will allow stylists and
their clients to identify the right product by knowing the end result they
want to achieve.
NOURISH & REPAIR
SMOOTHING
NOURISH Daily Cleansing Shampoo*
kaHm Smoothing Shampoo
HYDRATE Daily Conditioner*
kaHm Smoothing Conditioner
MARRAKESH OIL Hair Styling Elixir*
kaHm Smoothing Treatment
MARRAKESH OIL LIGHT Hair Styling Elixir*
MARRAKESH X Leave-in Treatment & Detangler*
MIRACLE MASQUE Deep Conditioning Hair Cocktail
BRUSH UP Conditioning Shine Mist
ENDZ Split End Mender & Preventer-NEW!
*Scents available:
Original
Dreamsicle
High Tide
NOURISH & REPAIR
CATEGORY
NEW! ENDZ
Split End Mender & Preventer
ARGAN & HEMP OIL THERAPY
KEY BENEFITS:
•
Seals and repairs split ends.
•
Strengthens hair and prevents future damage.
•
Thickens ends.
•
Controls frizz and static.
•
Safe for color-treated hair.
WHY IT WORKS:
•
Argan & Hemp Oil Therapy significantly improves hair
condition and texture.
•
Wheat protein strengthens, repairs and prevents
damage.
•
Panthenol plumps and moisturizes for naturally thicker
looking ends.
SIZES: 4 fl oz/118 ml (Retail Size)
1 fl oz/30 ml (Travel Size)
.09 fl oz/2.6 ml (Foil Sample Size)
12 fl oz/355 ml (Professional Size)
SCENT: Original
MARRAKESH OIL
Hair Styling Elixir
ARGAN & HEMP OIL THERAPY
KEY BENEFITS:
•
Significantly improves hair condition and texture.
•
Leaves hair silky smooth.
•
Provides long-lasting frizz control.
•
Improves shine.
•
Cuts drying time in half.
•
Safe for color-treated hair.
WHY IT WORKS:
Argan & Hemp Oil Therapy:
•
Significantly improves hair condition and texture.
•
Improves elasticity and manageability.
•
Leaves hair feeling silky and smooth.
•
Eliminates frizz and adds shine.
•
Makes hair more flexible and easier to style.
SIZES: 2 fl oz/60 ml (Retail Size)
.09 fl oz/2.6 ml (Foil Sample Size)
8 fl oz/236 ml (Professional Size)
SCENTS: Original, Dreamsicle and High Tide
MARRAKESH OIL LIGHT
Hair Styling Elixir
ARGAN & HEMP OIL THERAPY
KEY BENEFITS:
•
An ultra-light version of Marrakesh Oil.
•
Significantly improves hair condition and texture.
•
Won’t weigh down even the finest hair.
•
Leaves hair silky smooth.
•
Provides long-lasting frizz control.
•
Improves shine.
•
Cuts drying time in half.
•
Safe for color-treated hair.
WHY IT WORKS:
Argan & Hemp Oil Therapy:
•
Significantly improves hair condition and texture.
•
Improves elasticity and manageability.
•
Leaves hair feeling silky and smooth.
•
Eliminates frizz and adds shine.
•
Makes hair more flexible and easier to style.
SIZES: 2 fl oz/60 ml (Retail Size)
.09 fl oz/2.6 ml (Foil Sample Size)
8 fl oz/236 ml (Professional Size)
SCENTS: Original, Dreamsicle and High Tide
MARRAKESH X
Leave-in Treatment & Detangler
ARGAN & HEMP OIL THERAPY
KEY BENEFITS:
•
Instantly moisturizes and detangles.
•
Repairs and prevents future damage.
•
Provides long-lasting frizz and static control.
•
Improves shine.
•
Safe for color-treated hair.
WHY IT WORKS:
•
Argan & Hemp Oil Therapy significantly improves hair
condition and texture.
•
Panthenol instantly moisturizes and detangles with added
shine.
•
Natural antioxidants and fatty acids repair and prevent
future damage.
•
Pure botanical extracts provides frizz and static control with
enhanced manageability.
SIZES: 4 fl oz/118 ml (Retail Size)
1 fl oz/30 ml (Travel Size)
12 fl oz/355 ml (Professional Size)
SCENTS: Original, Dreamsicle and High Tide
MIRACLE MASQUE
Deep Conditioning Hair Cocktail
ARGAN & HEMP OIL THERAPY
KEY BENEFITS:
•
Revitalizes dry, damaged and distressed hair.
•
Radically improves internal strength.
•
Repairs cuticle damage.
•
Improves manageability and shine.
•
Safe for color-treated hair.
WHY IT WORKS:
•
Argan & Hemp Oil Therapy significantly improves hair
condition and texture.
•
Jojoba Oil revitalizes dry, damaged and distressed hair
with added shine.
•
Wheat protein radically improves internal strength and
repairs cuticle damage.
SIZES: 1 fl oz/30 ml (Retail Foil )
4 fl oz/120 ml (Retail Bottle)
.25 fl oz/7.4 ml (Foil Sample Size)
8 fl oz/236 ml (Professional Size)
SCENTS: Original
BRUSH UP
Conditioning Shine Mist
ARGAN & HEMP OIL THERAPY
KEY BENEFITS:
•
Ultra-light for on-the-go touch-ups.
•
Improves hair condition and texture.
•
Refreshes shine.
•
Smoothes frizz and flyaways.
•
Won’t weight hair down.
•
Safe for color-treated hair.
WHY IT WORKS:
Argan & Hemp Oil Therapy:
•
Significantly improves hair condition and texture.
•
Leaves hair feeling silky and smooth.
•
Eliminates frizz and flyaways with added shine.
SIZES: 3 oz/89 ml (Retail Size)
SCENT: Original
NOURISH
Daily Cleansing Shampoo
ARGAN & HEMP OIL THERAPY
KEY BENEFITS:
•
Gently cleanses.
•
Restores moisture.
•
Strengthens the cuticle.
•
Enhances manageability.
•
For all hair types.
•
Safe for color-treated hair.
WHY IT WORKS:
•
Argan & Hemp Oil Therapy significantly improves hair condition
and texture.
•
Wheat protein strengthens the cuticle and prevents future
damage.
•
Sulfate-free formula gently cleanses without stripping hair color.
•
Pure botanical extracts restore moisture and enhance
manageability
SIZES: 12 fl oz/355 ml (Retail Size)
1 fl oz/30 ml (Travel Size)
.25 fl oz/7.4 ml (Foil Sample Size)
25 fl oz/739 ml (Professional Size)
SCENTS: Original, Dreamsicle and High Tide
HYDRATE
Daily Conditioner
ARGAN & HEMP OIL THERAPY
KEY BENEFITS:
•
Locks in moisture.
•
Strengthens the cuticle.
•
Enhances manageability.
•
Leave hair silky smooth.
•
Improves shine.
•
For all hair types.
•
Safe for color-treated hair.
WHY IT WORKS:
•
Argan & Hemp Oil Therapy significantly improves hair
condition and texture.
•
Wheat protein strengthens the cuticle and prevents future
damage.
•
Panthenol locks in moisture and improves manageability
and shine.
SIZES: 12 fl oz/355 ml (Retail Size)
1 fl oz/30 ml (Travel Size)
.25 fl oz/7.4 ml (Foil Sample Size)
25 fl oz/739 ml (Professional Size)
SCENTS: Original, Dreamsicle and High Tide
SMOOTHING
CATEGORY
KAHM
Smoothing Treatment
VEGETABLE KERATIN PROTEIN,
ARGAN & HEMP OIL
KEY BENEFITS:
•
Smoothing blend improves internal strength and
moisture.
•
Locks in smoothness without damaging chemicals.
•
Creates stick straight hair with added shine or soft,
flexible curly or wavy locks.
•
Provides long-lasting frizz and humidity control.
•
Safe for color-treated hair.
WHY IT WORKS:
•
Vegetable Keratin Protein penetrates deeply to
improve internal strength and prevent future damage.
•
Argan & Hemp Oil smooths and tames unruly hair
with frizz and humidity control.
•
Special blend locks in smoothness without damaging
chemicals.
SIZES: 2 fl oz/60 ml (Retail Size)
.09 fl oz/2.6 ml (Foil Sample Size)
8 fl oz/236 ml (Professional Size)
SCENT: Original
KAHM
Smoothing Shampoo
VEGETABLE KERATIN PROTEIN,
ARGAN & HEMP OIL
KEY BENEFITS:
•
Cleanses, repairs and smoothes.
•
Moisturizes and tames unruly hair.
•
Provides long-lasting frizz and humidity control.
•
Safe for color-treated hair.
WHY IT WORKS:
•
Vegetable Keratin Protein penetrates deeply to repair and
prevents future damage.
•
Argan & Hemp Oil smoothes and tames unruly hair with
frizz and humidity control.
•
Sulfate-free formula gently cleanses without stripping hair
color.
SIZES: 12 fl oz/355 ml (Retail Size)
1 fl oz/30 ml (Travel Size)
.25 fl oz/7.4 ml (Foil Sample Size)
25 fl oz/739 ml (Professional Size)
SCENT: Original
KAHM
Smoothing Conditioner
VEGETABLE KERATIN PROTEIN,
ARGAN & HEMP OIL
KEY BENEFITS:
•
Detangles, repairs and smoothes.
•
Restores moisture and tames unruly hair.
•
Provides long-lasting frizz and humidity control.
•
Creates a silky smooth finish.
•
Safe for color-treated hair.
WHY IT WORKS:
•
Vegetable Keratin Protein penetrates deeply to repair and
prevents future damage.
•
Argan & Hemp Oil smoothes and detangles unruly hair with
frizz and humidity control.
•
Conditioning agents locks in moisture for a silky smooth
finish.
SIZES: 12 fl oz/355 ml (Retail Size)
1 fl oz/30 ml (Travel Size)
.25 fl oz/7.4 ml (Foil Sample Size)
25 fl oz/739 ml (Professional Size)
SCENT: Original
MARRAKESH
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