MARRAKESH BRAND RE
Transcription
MARRAKESH BRAND RE
MARRAKESH BRAND RE-LAUNCH ABOUT EARTHLY BODY Earthly Body is the manufacturer of Marrakesh Professional Salon Hair Care, and is one of the world’s largest manufacturers of Argan Oil hair care products. Marrakesh Oil Hair Styling Elixir is distributed worldwide, and is the only hair oil product formulated with Argan Oil and Hemp Oil for added strength, health, protection and shine. Earthly Body is a respected, family-owned company that has been creating quality, natural, personal care products since 1994. All of our products are proudly made in the U.S.A. MARRAKESH BRAND STRATEGY • Give Marrakesh a modern and professional look. Improve our brand image, while maintaining the Moroccan design that created our brand identity. • New tagline “Nourish Your Hair with Nature.” Drives home our commitment to making the highest quality and most effective, safe and natural hair care products available. • Provide clear and concise brand communication by highlighting our “hero” ingredients and their benefits. • Define categories for our products for easy product identification. • Communicate on our packaging our NO’s, which lists the harmful ingredients we do not put in our formulas. • Together this allows us to drive home our unique brand positioning and improve our competitive edge in the salon industry. OUR “NO’S” EXPLAINED • Parabens: may affect hormone levels; possible link to cancer • Pthalates: potential toxins, allergens, endocrine disrupters • Sulfates: drying to hair and skin • Petroleums: clog pores; don’t let skin breathe • Artificial Dyes: possible link to cancer; may contain heavy metals • SD Acohol: drying to hair and skin • Propylene Glycol: potential lung and skin irritant • Animal Ingredients: Our products are vegan. We do not commission any animal testing and have confirmed our suppliers do not as well. PRODUCT CATEGORIES We’ve clearly defined categories for our products. This will allow stylists and their clients to identify the right product by knowing the end result they want to achieve. NOURISH & REPAIR SMOOTHING NOURISH Daily Cleansing Shampoo* kaHm Smoothing Shampoo HYDRATE Daily Conditioner* kaHm Smoothing Conditioner MARRAKESH OIL Hair Styling Elixir* kaHm Smoothing Treatment MARRAKESH OIL LIGHT Hair Styling Elixir* MARRAKESH X Leave-in Treatment & Detangler* MIRACLE MASQUE Deep Conditioning Hair Cocktail BRUSH UP Conditioning Shine Mist ENDZ Split End Mender & Preventer-NEW! *Scents available: Original Dreamsicle High Tide NOURISH & REPAIR CATEGORY NEW! ENDZ Split End Mender & Preventer ARGAN & HEMP OIL THERAPY KEY BENEFITS: • Seals and repairs split ends. • Strengthens hair and prevents future damage. • Thickens ends. • Controls frizz and static. • Safe for color-treated hair. WHY IT WORKS: • Argan & Hemp Oil Therapy significantly improves hair condition and texture. • Wheat protein strengthens, repairs and prevents damage. • Panthenol plumps and moisturizes for naturally thicker looking ends. SIZES: 4 fl oz/118 ml (Retail Size) 1 fl oz/30 ml (Travel Size) .09 fl oz/2.6 ml (Foil Sample Size) 12 fl oz/355 ml (Professional Size) SCENT: Original MARRAKESH OIL Hair Styling Elixir ARGAN & HEMP OIL THERAPY KEY BENEFITS: • Significantly improves hair condition and texture. • Leaves hair silky smooth. • Provides long-lasting frizz control. • Improves shine. • Cuts drying time in half. • Safe for color-treated hair. WHY IT WORKS: Argan & Hemp Oil Therapy: • Significantly improves hair condition and texture. • Improves elasticity and manageability. • Leaves hair feeling silky and smooth. • Eliminates frizz and adds shine. • Makes hair more flexible and easier to style. SIZES: 2 fl oz/60 ml (Retail Size) .09 fl oz/2.6 ml (Foil Sample Size) 8 fl oz/236 ml (Professional Size) SCENTS: Original, Dreamsicle and High Tide MARRAKESH OIL LIGHT Hair Styling Elixir ARGAN & HEMP OIL THERAPY KEY BENEFITS: • An ultra-light version of Marrakesh Oil. • Significantly improves hair condition and texture. • Won’t weigh down even the finest hair. • Leaves hair silky smooth. • Provides long-lasting frizz control. • Improves shine. • Cuts drying time in half. • Safe for color-treated hair. WHY IT WORKS: Argan & Hemp Oil Therapy: • Significantly improves hair condition and texture. • Improves elasticity and manageability. • Leaves hair feeling silky and smooth. • Eliminates frizz and adds shine. • Makes hair more flexible and easier to style. SIZES: 2 fl oz/60 ml (Retail Size) .09 fl oz/2.6 ml (Foil Sample Size) 8 fl oz/236 ml (Professional Size) SCENTS: Original, Dreamsicle and High Tide MARRAKESH X Leave-in Treatment & Detangler ARGAN & HEMP OIL THERAPY KEY BENEFITS: • Instantly moisturizes and detangles. • Repairs and prevents future damage. • Provides long-lasting frizz and static control. • Improves shine. • Safe for color-treated hair. WHY IT WORKS: • Argan & Hemp Oil Therapy significantly improves hair condition and texture. • Panthenol instantly moisturizes and detangles with added shine. • Natural antioxidants and fatty acids repair and prevent future damage. • Pure botanical extracts provides frizz and static control with enhanced manageability. SIZES: 4 fl oz/118 ml (Retail Size) 1 fl oz/30 ml (Travel Size) 12 fl oz/355 ml (Professional Size) SCENTS: Original, Dreamsicle and High Tide MIRACLE MASQUE Deep Conditioning Hair Cocktail ARGAN & HEMP OIL THERAPY KEY BENEFITS: • Revitalizes dry, damaged and distressed hair. • Radically improves internal strength. • Repairs cuticle damage. • Improves manageability and shine. • Safe for color-treated hair. WHY IT WORKS: • Argan & Hemp Oil Therapy significantly improves hair condition and texture. • Jojoba Oil revitalizes dry, damaged and distressed hair with added shine. • Wheat protein radically improves internal strength and repairs cuticle damage. SIZES: 1 fl oz/30 ml (Retail Foil ) 4 fl oz/120 ml (Retail Bottle) .25 fl oz/7.4 ml (Foil Sample Size) 8 fl oz/236 ml (Professional Size) SCENTS: Original BRUSH UP Conditioning Shine Mist ARGAN & HEMP OIL THERAPY KEY BENEFITS: • Ultra-light for on-the-go touch-ups. • Improves hair condition and texture. • Refreshes shine. • Smoothes frizz and flyaways. • Won’t weight hair down. • Safe for color-treated hair. WHY IT WORKS: Argan & Hemp Oil Therapy: • Significantly improves hair condition and texture. • Leaves hair feeling silky and smooth. • Eliminates frizz and flyaways with added shine. SIZES: 3 oz/89 ml (Retail Size) SCENT: Original NOURISH Daily Cleansing Shampoo ARGAN & HEMP OIL THERAPY KEY BENEFITS: • Gently cleanses. • Restores moisture. • Strengthens the cuticle. • Enhances manageability. • For all hair types. • Safe for color-treated hair. WHY IT WORKS: • Argan & Hemp Oil Therapy significantly improves hair condition and texture. • Wheat protein strengthens the cuticle and prevents future damage. • Sulfate-free formula gently cleanses without stripping hair color. • Pure botanical extracts restore moisture and enhance manageability SIZES: 12 fl oz/355 ml (Retail Size) 1 fl oz/30 ml (Travel Size) .25 fl oz/7.4 ml (Foil Sample Size) 25 fl oz/739 ml (Professional Size) SCENTS: Original, Dreamsicle and High Tide HYDRATE Daily Conditioner ARGAN & HEMP OIL THERAPY KEY BENEFITS: • Locks in moisture. • Strengthens the cuticle. • Enhances manageability. • Leave hair silky smooth. • Improves shine. • For all hair types. • Safe for color-treated hair. WHY IT WORKS: • Argan & Hemp Oil Therapy significantly improves hair condition and texture. • Wheat protein strengthens the cuticle and prevents future damage. • Panthenol locks in moisture and improves manageability and shine. SIZES: 12 fl oz/355 ml (Retail Size) 1 fl oz/30 ml (Travel Size) .25 fl oz/7.4 ml (Foil Sample Size) 25 fl oz/739 ml (Professional Size) SCENTS: Original, Dreamsicle and High Tide SMOOTHING CATEGORY KAHM Smoothing Treatment VEGETABLE KERATIN PROTEIN, ARGAN & HEMP OIL KEY BENEFITS: • Smoothing blend improves internal strength and moisture. • Locks in smoothness without damaging chemicals. • Creates stick straight hair with added shine or soft, flexible curly or wavy locks. • Provides long-lasting frizz and humidity control. • Safe for color-treated hair. WHY IT WORKS: • Vegetable Keratin Protein penetrates deeply to improve internal strength and prevent future damage. • Argan & Hemp Oil smooths and tames unruly hair with frizz and humidity control. • Special blend locks in smoothness without damaging chemicals. SIZES: 2 fl oz/60 ml (Retail Size) .09 fl oz/2.6 ml (Foil Sample Size) 8 fl oz/236 ml (Professional Size) SCENT: Original KAHM Smoothing Shampoo VEGETABLE KERATIN PROTEIN, ARGAN & HEMP OIL KEY BENEFITS: • Cleanses, repairs and smoothes. • Moisturizes and tames unruly hair. • Provides long-lasting frizz and humidity control. • Safe for color-treated hair. WHY IT WORKS: • Vegetable Keratin Protein penetrates deeply to repair and prevents future damage. • Argan & Hemp Oil smoothes and tames unruly hair with frizz and humidity control. • Sulfate-free formula gently cleanses without stripping hair color. SIZES: 12 fl oz/355 ml (Retail Size) 1 fl oz/30 ml (Travel Size) .25 fl oz/7.4 ml (Foil Sample Size) 25 fl oz/739 ml (Professional Size) SCENT: Original KAHM Smoothing Conditioner VEGETABLE KERATIN PROTEIN, ARGAN & HEMP OIL KEY BENEFITS: • Detangles, repairs and smoothes. • Restores moisture and tames unruly hair. • Provides long-lasting frizz and humidity control. • Creates a silky smooth finish. • Safe for color-treated hair. WHY IT WORKS: • Vegetable Keratin Protein penetrates deeply to repair and prevents future damage. • Argan & Hemp Oil smoothes and detangles unruly hair with frizz and humidity control. • Conditioning agents locks in moisture for a silky smooth finish. SIZES: 12 fl oz/355 ml (Retail Size) 1 fl oz/30 ml (Travel Size) .25 fl oz/7.4 ml (Foil Sample Size) 25 fl oz/739 ml (Professional Size) SCENT: Original MARRAKESH Support Materials MARRAKESH ADS