In-House Coordinator Guide

2015
campaign
strategies
United Way of
Northwest Arkansas
plan a successful
Campaign
Set your Goals
• Dial in to a United Way In-House Coordinator Web-Ex, or get caught up to speed on your own time at:
www.unitedwaynwa.org/campaigntoolkit.
• Establish a participation and dollar goal for your campaign.
• Call United Way with any planning questions you might have: 479.750.1221.
Rally the Troops
• Meet with your management team to confirm their commitment.
• Gather a planning committee, if needed, and check out
www.unitedwaynwa.org/campaigntoolkit for the best tools and techniques for a successful campaign.
• Set the dates for your campaign – we suggest a time-span of 1 to 2 weeks total.
"I would definitely recommend working with a committee because you get the opportunity to
share the workload, network with peers, support each other and share new creative ideas."
-Alaina Guillen, Rockline Industries
Kick it off
• If possible, schedule your campaign kick-off to correspond with your company’s weekly or monthly meeting.
• Consider asking a member of your management team to speak about why they support United Way, or ask a
fellow employee to share a testimonial.
• Invite United Way staff – we can bring partner agency speakers, videos, handouts and anything else to
make your kick-off a success!
Share your progress
• Track your team’s progress by printing progress bricks (toolkit available at
www.unitedwaynwa.org/campaigntoolkit). Each brick represents an employee in your organization who
donates to this campaign.
• Add campaign announcements and updates to existing company newsletters prior to, during and after
your campaign.
• Share daily or weekly updates on bulletin boards or via email – these messages can include inspirational
stories or statistics, in addition to your campaign numbers.
Celebrate
• At the close of your campaign, host an ice-cream party, pancake breakfast or pizza party to celebrate your
company’s success.
• Ask your CEO to thank employees for their support and participation.
• Deliver your completed pledge packet to United Way by November 21, 2015 so we can send tax receipts to
employees in a timely fashion: 100 Parkwood St, Lowell, AR 72745.
"The one piece of advice I would give may not be applicable to all coordinators but
it is something I found useful in our smaller company: Make your ask face-to-face.
Individual attention is more effective than a quick group presentation."
-Nate Bachelor, CEI Engineering Associates, Inc.
Campaign incentive
Suggestions
suggestions
Incentives create an enthusiastic atmosphere and
encourage giving during your United Way Campaign.
Try one or more of these ideas from other In-House
Coordinators or come up with some of your own!
"Think outside the walls of your organization. In 2014, we expanded our efforts into the
community to drive greater awareness and fundraising. We organized the first ever
NWA Food Truck Festival which had a great turnout and generated a lot of PR buzz. In
addition, we solicited local business involvement for our office silent auction which
doubled the amount of money we raised for that event while also spreading the word
about the impact of United Way in the community."
-Mike Klaas, General Mills Inc.
individual incentives
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Live United t-shirts
Reserved parking space(s)
Jeans day/week for giving
Time off with pay
Lake trip
Ride to work with CEO
Lunch with an executive
Golf or tennis outing with a company executive
Tickets to athletic, civic, or arts event
Dirty Dozen Dinner- top 12 givers get dinner
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Employee made items
Low cost items contributed by the company
Executive pie toss or dunk tank
Vote in executive competition (kiss the pig, shaved
head, etc.)
Use of regional vacation spot (Branson, Beaver
Lake, Hot Springs, etc.)
Solicit local businesses and vendors for donations
Offer company suite/tickets to local events
Donated gift certificates
"The most creative part of the campaign involved the everyday hero theme—we had
folks from all over campus send us pictures of themselves in hero garb which we
posted to our campaign facebook page. We also reintroduced paper 'hero cards' in
addition to having our online donation system and we believe that really helped."
-Kathy Deck, University of Arkansas
company-wide incentives
*Consider inter-department competitions if appropriate
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Corporate match
Movie/game night
Cookout or pizza party
Meal prepared by supervisors
• Leave early Friday
• Extended lunch/break
• Tricycle race
"One year we had an officer challenge where the officers of the bank were put into
teams and tasked with coordinating with each other to get donations. The losing
team had to do a skit at our Christmas party. It went pretty well!"
-Natalie Bartholomew, First National Bank
American Red Cross, NWA Chapter
Area Agency on Aging
Arkansas Crisis Center
Arkansas Support Network
Bella Vista Courtesy Van
Benton County 4-H Foundation
Bentonville Schools, Building Bridges
Big Brothers/Big Sisters of NWA
Boy Scouts of Westark Area Council
Boys & Girls Club of Benton County
Boys & Girls Club of Western Benton Co.
CASA of Northwest Arkansas
Children's Advocacy Center
Community Clinic at St. Francis House
Compassion Ministries Ltd
Credit Counseling of Arkansas
Dogwood Literacy Council
Donald W. Reynolds Boys & Girls Club
Elizabeth Richardson Center
EOA Children's House
EOA Head Start
Family Network
Genesis House
Girl Scouts Diamond of AR, OK & TX
Havenwood
Helen R. Walton Enrichment Center
Legal Aid
Life Styles, Inc.
Literacy Council of Benton County
Madison County 4-H Foundation
Manna Center
Northwest Arkansas Women's Shelter
NWA Children's Shelter
NWA Food Bank
NWA Free Health Center
NWA Head Start
NWA Rape Crisis Center
OHC - Senior Services Program
Open Avenues
Ozark Guidance
Ozark Literacy Council
Peace at Home Family Shelter
Restoration Ministries
Rogers Activity Center
Salvation Army, NWA Area Command
Samaritan Community Center
Seven Hills Homeless Center
Siloam Springs Adult Development Center
Single Parent Scholarship Fund of Benton County
Single Parent Scholarship Fund of NWA
Sources for Community Independent Living
Services, Inc.
Sunshine School & Development Center
Teen Action Support Center
Village House, Inc.
Washington Regional Faith in Action
Youth Bridge
Youth Strategies
Thank you!
Please remember that we are here to help you. Do not hesitate to contact our office with
questions, ideas, or concerns. We wish you every success with your company’s campaign!
For more information please contact our office at (479) 750-1221
United Way of
Northwest Arkansas
www.unitedwaynwa.org
www.volunteernwa.org