taste of chicago - Illinois Restaurant Association

TASTE
OF
CHICAGO
TASTE OF CHICAGO
2010
Vendor
Application
is the nation’s premier outdoor food festival showcasing the diversity of Chicago’s dining community.
The delicious array of food served at TASTE OF CHICAGO is complemented by music and exciting activities for people of all ages.
Since 1980, Chicago’s beautiful Grant Park on the city’s magnificent lakefront has been transformed into the world’s largest food
and free entertainment festival. In 2009, more than 3.3 million attendees purchased more than $7 million dollars worth of food
from 50+ participating restaurants. This year’s event will take place on Friday, June 25 – Sunday, July 4, 2010.
Chicago’s media community is a strong supporter of TASTE OF CHICAGO. Many of the city’s top TV and radio stations participate in
the event, providing extensive publicity for the event through public service messages, live broadcasts and additional programming.
Participating TV and radio stations in 2009 included: WXRT, V-103, WGCI, THE MIX 101.9 and Channel 9. Chicago’s TV news stations
also give positive coverage about TASTE OF CHICAGO.
Restaurants that have participated in the past have found that TASTE is a fabulous marketing tool for their business. The public
relations and good will generated at TASTE have a positive residual effect on participating restaurants year-round. Many restaurant
participants have found they have attracted new customers due to the heightened awareness created by Taste. Also, restaurants
have a great opportunity to participate in pre-event promotions for even more exposure.
BECOME A VENDOR FOR OUR OTHER SUMMER MUSIC FESTIVALS
In addition to Taste of Chicago, our Lakefront Music Festivals – Celtic Fest Chicago (May 8 & 9), Chicago Gospel
Music Festival (June 5 and 6), Chicago Blues Festival (June 11-13), Chicago Jazz Festival (September 4 & 5),
¡Viva! Chicago (September 18 & 19) and the Chicago Country Music Festival (October 9 & 10) are looking for
food vendors to enhance the festival experience. Please see application and check all events that you would like
additional information about!
Mayor’s Office of Special Events
City Hall, Room 806
121 N. LaSalle St.
Chicago, IL 60602
City of Chicago Richard M. Daley, Mayor
Vendor Application
Information
•ELIGIBILITY REQUIREMENTS
IMPORTANT!
IMPORTANT!
Please read all
materials very
carefully as these
requirements,
rules and
regulations for
applying must be
adhered to.
Applicants must be a year-round, permanent (rather than
temporary or mobile) retail operation, whose primary function is the
preparation and sale of food. Items sold at Taste must be
available to the retail customer or general public regularly
through the retail operations.
Restaurants must:
•be located in the City of Chicago
•have been in operation at the listed address for a full
year prior to the 2010 event
•SKILLS NEEDED
Taste of Chicago management is looking for
restaurants that can prove they have the ability
to sustain both Taste of Chicago and their home
base operations. It is critical to have restaurants
that can produce at high volume and withstand
production in an outdoor environment under
very restrictive conditions.
Restaurants applying for Taste of Chicago are
expected to effectively maintain (both outdoors
at Taste of Chicago grounds and at their home
Preference will be given to those restaurants:
bases) the highest possible standards in terms
•who propose to serve health conscious menu items
of sanitation practices, proper food handling,
(The Mayor’s Office of Special Events and the Illinois Restaurant professionalism and personnel training. The
Association will work with vendors providing guidance on health Illinois Restaurant Association will work closely,
conscious items.)
in advance of acceptance, with the Chicago
•who represent the ethnic and culinary diversity of Chicago
Department of Health to analyze past Health
•who offer items with the best value to the consumer
Inspection reports and warnings that may
Publicly-held, Chicago-based corporations will be considered provide some information in making a decision
on a case-by-case basis. Applicants will be selected based on on whether to accept or reject a certain
meeting the requirements listed in this application.
restaurant.
•LICENSE AND OTHER REQUIREMENTS
Documentation for the licenses listed below must be
submitted at the time of application.
Applying restaurants must:
•Have all necessary City of Chicago and State of Illinois
restaurant operation licenses and permits for their
permanent location
•Be listed as the d/b/a, if applicable, on their City of
Chicago Retail Food Establishment License and the
address listed on the license must be the address listed
on this application
•Not have any outstanding debts with the City of Chicago
Department of Business Affairs and Licensing or the
Illinois Department of Revenue
•Not have any pending cases with the City of Chicago
Liquor Commission
•INSURANCE REQUIREMENTS
Applicants will be required to provide an original Certificate
of Insurance evidencing the following insurance minimums
for the dates of June 19 – July 6, 2010:
•Workers Compensation and Employers Liability
–minimum of $500,000 each accident, illness or disease
•Commercial General Liability
– minimum $1,000,000 per occurrence
• Automobile Liability
– minimum of $500,000 per occurrence
•Property (replacement) cost coverage
Final acceptance of applicant is contingent on applicant naming
the City of Chicago, the Chicago Park District, the Illinois Restaurant
Association, their employees, agents and officials as additional
insured. Applicants must also submit a copy of the endorsement
using ISO form CG 20 26-11 85 and HA 99 13-01 87 or equivalent.
High volume and/or ethnic restaurants from
2009 TASTE OF CHICAGO may be selected to
participate in 2010 TASTE OF CHICAGO based, in
part, on past performance, adherence to festival
regulations, sales volume and/or ability to
enhance the overall event.
Since the majority of food preparation and
cooking for Taste of Chicago should take place at
the restaurant participant’s normal place of
business, each restaurant will need to make
sure that they have the proper arrangements in
place to cook, transport and store the food in
compliance with standard food sanitation
practices. A careful and detailed plan and
schedule should be assembled by all
restaurants to ensure that all of the deadlines
can be met pre-event. Equipment rental,
refrigeration rental and commissary prep should
be scheduled as soon as restaurant has been
accepted into event. Also, restaurants will need
to make their suppliers aware of delivery
restrictions at Taste of Chicago grounds for the
duration of the event.
Guidelines For 2010 Taste
•MENU
•KEY RULES & REGULATIONS
Restaurant selection will be carefully evaluated in regards to
menu items.
Rules and regulations, as well as other vital information, will be
discussed at the first Restaurant Vendor Meeting to be held in
March 2010. This meeting is MANDATORY for each restaurant’s
key contact person and on-site event manager. It will be hosted
by the Illinois Restaurant Association in downtown Chicago.
The TASTE OF CHICAGO management team has full discretion to
accept or reject any menu item proposed by an applicant.
Applicants will not be permitted to change these listed menu
items once the application has been filed.
Applicants must submit a list of four (4) menu items, plus two (2)
“Taste of” items that they propose to serve at their booth. One
“Taste of” item must be a smaller portion of the four main menu
items. One of the six menu items must be a health conscious
item.
All menu items submitted on the application must be items that
are regularly sold on the restaurant’s full service menu.
(A copy of your menu must accompany this application).
All Vendors are required to offer two smaller “Taste of” portions.
The price for the “Taste of” portions must be 1 to 4 tickets (value
$.50 to $2). Restaurants are required to participate in the “Taste
of” program during all hours of the event.
Menu items on your application must include weight and pricing
and should be priced no higher than similar products in the
restaurant’s normal operation.
All menu items must be listed by the generic name and not by a
restaurant’s in-house, specialized or brand name.
ALL SALES ARE BY TICKET ONLY. Vendors are not allowed to
accept cash. All menu prices must include sales tax and be in
multiples of fifty-cents ($.50). No menu item may exceed six
dollars ($6.00). When creating your menu items, remember that
the item is a sample. The concept is to provide attendees with a
sample of your product, not a full dinner portion.
The charge for menu items will range from 1
to 12 tickets ($.50 to $6.00). $.50 tickets are
sold in a strip of 12, which costs $8.00 and
includes a $2.00 surcharge. The average
selling price of all your menu items combined
may not exceed $3.75. Adding the prices of all
menu items, including “Taste of” items, and
then dividing by the total number of items
offered determines the average.
Restaurant participants may not sell food for cash. All food sales
must be made by TASTE OF CHICAGO tickets only.
Restaurant participants may not sell beverages of any kind.
Attendance at all training seminars is MANDATORY for all key
contact persons of each restaurant. There are no substitute or
make-up sessions.
Choose your key contact
person carefully as that
person will need to be
available at all times from
the point of acceptance
through TASTE OF CHICAGO
event. Remember, after
acceptance to TASTE OF
CHICAGO, application fees
are not refundable.
Prior to the first Vendor
Meeting, all accepted
restaurants will be mailed a
packet detailing the
information and
documentation that they
will need to provide at the first Vendor Meeting.
Previous TASTE OF CHICAGO vendors who have outstanding debt
from prior year’s events to TASTE OF CHICAGO service and
equipment providers will not be allowed in the 2010 TASTE OF
CHICAGO.
Example...
Step 1
Add: Item 1
$ 6.00
Item 2
$ 5.00
Item 3
$ 4.00
Item 4
$ 3.00
Taste of 1 $ 2.00
Taste of 2 $ 1.50
________________
Total:
$21.50
Step 2
$21.50/6 items = $3.58 average
Menu prices or signs may not be altered during the
event. Any alterations will result in your booth being
closed down for the day.
Recycling is a vital part of TASTE OF CHICAGO. Use of
recycling products is highly recommended.
NET SALES DISTRIBUTION
•DOCUMENTATION NEEDED TO APPLY
EXAMPLE FOR RESTAURANT
Total Gross Ticket Sales
$90,000.00
Less 11.5% Sales Tax
($9,282.51)
__________________________
Each applicant must submit the application and all documentation and items listed below
by 5PM on FRIDAY, JANUARY 29, 2010 to the:
ILLINOIS RESTAURANT ASSOCIATION
33 WEST MONROE, SUITE 250, CHICAGO, IL 60603
1. Signed application with proposed menu items
2. A certified check, cashier’s check or money order for $2,000 payable to the
City of Chicago. This $2,000 check will be returned in the event of rejection to the event
3. Copy of the City of Chicago Retail Food Establishment License
4. Copy of the Illinois Sales Tax Certificate of Registration
5. Copy of most recent City of Chicago Health Department inspection report
6. Copy of current menu offered in restaurant
=$80,717.49
Less 15% Event Commission
(12,107.62)
__________________________
=$68,609.87
Less 1% Sharing It donation
($807.17)
__________________________
Net to Restaurant
=$67,802.70
__________________________
Less Deductions for services
(VARIES)
•WHAT HAPPENS AFTER REJECTION OR ACCEPTANCE?
If you are rejected:
The $2,000 certified check, cashier’s check
or money order you turned in with your
application will be returned to you.
If you are accepted:
The balance of the participation fee, $2,000,
must be paid within 72 hours in the form of a
certified check, cashier’s check or money
order payable to the City of Chicago. You will
need to deliver this check to the Illinois
Restaurant Association.
After acceptance, you will work with two
different entities: (1) The Illinois Restaurant
Association for operational, logistical issues
and training; and (2) the City of Chicago
Mayor’s Office of Special Events for event
contracting.
The Illinois Restaurant Association has a
full-time Restaurant Operations Team that
will be with you every step of the way to get
you up and running successfully at the Taste
of Chicago. The City of Chicago Mayor’s Office
of Special Events will have a Contract
Administrator who will guide you through the
process of filing the proper paperwork for the
City of Chicago and State of Illinois.
The City of Chicago will require each 2010
Taste of Chicago participating restaurant to
sign a Food Vendor Agreement, which
requires among other things:
1. A Certificate of Good Standing from the
Illinois Secretary of State (if food vendor is a
corporate entity).
2. A Certificate of Insurance evidencing the
aforementioned insurance minimums and
the endorsement naming the City, Park
District and Illinois Restaurant Association as
additional insured.
3. A signed copy of the City of Chicago’s
“Economic Disclosure Statement” (EDS).
Acceptance is provisional pending the
submission of the above-mentioned Food
Vendor Agreement documents.
•COSTS OF PARTICIPATING...
The total participation fee is $4,000 payable to the City of Chicago
in two installments ($2,000 at application filing; $2,000 at
acceptance).
Please note: Application fee of $4,000 is absolutely non-refundable
after acceptance.
-All sales taxes will be deducted from gross sales
-15% City commission will be deducted from sales net of taxes
-1% donation to the Sharing It Program (Mayor’s Office of Special
Events sponsored program to help needy residents of Chicago) will
also be deducted from sales net of taxes
-$125 cost for a Temporary Food Vendor License, payable to the
City of Chicago Department of Revenue
There are additional expenses for restaurants that use propane
gas, refrigerated storage rental, equipment hook-ups and repairs,
fuel, electricity and other services. These expenses will be
deducted from the restaurant’s gross sales.
Net Cash to Vendor
=$67,802.70
HOW DOES A RESTAURANT RECEIVE
THEIR NET CASH?
Since all sales are by ticket only, vendors
will “redeem” their tickets with the City of
Chicago approximately 2 to 3 days after
the event ends to determine gross sales.
After all deductions have been taken, the
City of Chicago will cut a check to the
restaurant approximately 5 working days
after that redemption date. Checks can
be picked up at the Illinois Restaurant
Association at that time.
Restaurants are responsible for securing any and all necessary
equipment for their operation. All equipment must meet City of
Chicago safety and health standards. After acceptance, the Illinois
Restaurant Association (IRA) will work closely with each restaurant
to advise them on the goods and services that will be needed
on-site.
INCLUDED IN COST OF PARTICIPATION
•A 20’ x 20’ tent canopy
•Two menu signs (including the restaurant’s logo)
•Basic electrical power (One (1) 40amp, 120volt circuit) per
vendor (additional power provided at additional cost.)
•2010 Summer Festival Sanitation class and certificate - consists
of a series of Restaurant Training Seminars conducted by the
Illinois Restaurant Association to assist your restaurant in making
TASTE OF CHICAGO beneficial for you and the City of Chicago.
PLEASE PRINT OUT BOTH PAGES OF THIS APPLICATION
APPLICATION for Restaurant Booth at Taste Of Chicago
Produced by the Mayor’s Office of Special Events
In cooperation with the Illinois Restaurant Association
JUNE 25 – JULY 4, 2010 in Grant Park
••••••••••••••••Deadline for application: FRIDAY, JANUARY 29, 2010 AT 5 pm••••••••••••••••
INCOMPLETE APPLICATIONS WILL NOT BE CONSIDERED
Please type or print clearly:
CONTACT INFORMATION
Key Contact Name:_________________________________
Restaurant Name:_________________________________________
Key Contact Address:________________________________
Address: __________________________________________ ______
City:___________________State:_______Zip:____________
City:_________________State:_______Zip:_________ Ward:______
Key Contact Home phone:____________________________
Restaurant main phone: ____________________________________
Key Contact Cell Phone:_____________________________
Restaurant main fax:________________________________________
Key Contact Work Phone:_________________________ ___
Restaurant web site:________________________________________
Key Contact e-mail:______________________________ ___
Owner’s Name: ____________________________________________
—————–Home Numbers MUST be included!————
Owner’s Home Phone:_______________________________________
Alternate Contact Name:_____________________________
Owner’s Cell Phone:_________________________________________
Alternate Contact Home phone:_______________________
Owner’s Work Phone:________________________________________
Owner’s e-mail: ____________________________________________
Alternate Contact Cell Phone:_________________________
Alternate Contact Work Phone:________________________
Alternate Contact e-mail:_____________________________
OTHER INFORMATION
List years that this restaurant has participated in TASTE OF CHICAGO:_________________________________________________
CATEGORY
Please select one of the categories below which best describes your establishment: (circle one)
DESSERT (pastry, cake, candy, etc…) ETHNIC (Asian, Hispanic, Irish, Italian, etc…) ICE CREAM/ITALIAN ICE
GENERAL (American, Southern style, etc…) PIZZA
RIBS
SEAFOOD
VEGETARIAN
OTHER (please explain): ___________________________________________________________________________________
Please describe how your restaurant’s participation would enhance TASTE OF CHICAGO:
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
PROPOSED MENU ITEMS
Write your complete menu below. Once you have listed your items, you will not be able to change them. Only TASTE OF CHICAGO management may
change the menu items once application has been filed.
There is a limit of six food items per booth. All prices must include sales tax. All prices must be in multiples of $.50 (fifty cents) with a maximum price of $6.00 (six
dollars). Taste Portions may not exceed $2.00 (two dollars). The average selling price of all items combined must not exceed $3.75.
All menu items submitted on this application must be items that are regularly sold on the restaurant menu. One “Taste of” item must be one of the four (4) main
Taste menu items. One of the six (6) menu items must be a “healthy choice” item. *PLEASE KEEP IN MIND THAT TASTE OF CHICAGO IS DESIGNED FOR PEOPLE TO
ENJOY A VARIETY OF FOOD FROM MANY VENDORS. THE WORD TASTE SUGGESTS A SAMPLING AND NOT A FULL ENTREE SERVING SIZE. WE ASK THAT YOU CREATE
YOUR MENU PORTIONS AND PRICING FOR YOUR MAIN MENU ITEMS TO MEET THIS STANDARD*
1.__________________________________________________________ Size in ounces:_______________ ____Price:________________
2.__________________________________________________________ Size in ounces:___________________ Price:________________
3.__________________________________________________________ Size in ounces:___________________ Price:________________
4.__________________________________________________________ Size in ounces:___________________ Price:________________
“Taste of” portion item #1 ______________________________________Size in ounces:__________________ Price:_________________
“Taste of” portion item #2 ______________________________________Size in ounces:___________________ Price:________________
Please indicate which menu item is a “healthy choice” & why (The Mayor’s Office of Special Events and the Illinois Restaurant Association will work with
:_____________________________________________________________________________
vendors providing guidance on health conscious items)
APPLICATION for Restaurant Booth at Taste Of Chicago
Continued...
JUNE 25 – JULY 4, 2010 in Grant Park
THE FOLLOWING DOCUMENTATION MUST BE ATTACHED:
;
;
;
;
;
;
This completed form
A cashier’s check, certified check or money order for $2,000 made payable to the “City of Chicago”
A copy of your City of Chicago Retail Food Establishment License
A copy of your Illinois Sales Tax Certificate of Registration
A copy of your most recent City of Chicago Health Department inspection report
A copy of your currently used in-house restaurant menu (as of January 4, 2010)
Initial that all 6 documents are attached:_________
I UNDERSTAND: (signator must check boxes)
Upon acceptance in the TASTE OF CHICAGO, the balance of $2,000 must be submitted within 72 hours in the
form of a Cashier’s Check, Certified Check or Money Order made payable to the “City of Chicago”.
Any restaurant that applies and is not selected will receive a full $2,000 refund.
The City of Chicago reserves the right to refuse the leasing of a restaurant booth for products or services, which
in its opinion, are not in the best interest of the event.
Restaurant participants will pay the event 15% + 1% of the net sales after all sales tax is deducted.
All restaurant participants will receive a contract from the City of Chicago outlining terms and conditions for the
TASTE OF CHICAGO.
I have read this application for TASTE OF CHICAGO and the accompanying fact sheets. I hereby agree that if my
restaurant is selected for participation, I will abide by all rules, regulations and requirements. I understand that
my failure to do so will result in my disqualification for participation in TASTE OF CHICAGO. I further understand
that the $4,000 fee will not be refunded after acceptance.
_______________________________________________
Signature of Owner of Corporate Officer
_______________________________________________
Title
_______________________________________________
Name (type or print)
_______________________________________________
Signature of Key Contact Person
_______________________________________________
Title
Notary Section Seal:
_______________________________________________
Name (type or print)
State of ________________________
County of ______________________
Mail application and check (made payable to the “City of Chicago”) to:
Subscribed to me, this __________ day of ____________, 201___
Restaurant and Beverage Management
c/o Illinois Restaurant Association
33 West Monroe, Suite 250, Chicago, Illinois 60603
Notary Public Signature____________________________________
Taste of Chicago
BECOME A VENDOR FOR OUR OTHER SUMMER MUSIC FESTIVALS
In addition to Taste of Chicago, our Lakefront Music Festivals – Celtic Fest Chicago (May 8 & 9), Chicago Gospel Music Festival
(June 5 and 6), Chicago Blues Festival (June 11-13), Chicago Jazz Festival (September 4 & 5), ¡Viva! Chicago (September 18 & 19)
and the Chicago Country Music Festival (October 9 & 10) are looking for food vendors to enhance the festival experience.
Please check all events you would like additional information about!
Celtic
Gospel
Blues
Jazz
¡Viva!
Country
If you have any questions, please contact the Illinois Restaurant Association, Taste of Chicago Office, at 312.787.4000.