Dear Show Co

Security Canada
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Atlantic 2014
Dear Exhibitor,
Welcome to Security Canada Atlantic International Security Conference &
Exposition!
The Canadian Security Association (CANASA) has produced this manual as a source of
information to assist you in the successful planning of your exhibit.
Please read this manual carefully to address any questions or concerns that you may
have.
Should you require any additional information please contact us at (905) 513-0622 or
(800) 538-9919.
Sincerely,
Steve Basnett CEM
Director, Trade Shows and Events
Security Canada
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Atlantic 2014
Exhibitor Check List
Item
Due Date
Directory Listing Form (only if contact info differs from contract)
August 7
Hotel Room Group Rate Deadline
August 21
Exhibitor Badge Request
August 21
Lead Retrieval Unit Rental Deadline
September 5
Advise Booth Staff of Return Shipping Procedures
Return Shipping Labels and Waybill
Complete
Security Canada
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Atlantic 2014
Important Exhibiting Information
Show Hours
The show will open at 12:30 p.m. with a buffet lunch and close at 5:30 p.m.
Please advise your booth staff so they can book their flights accordingly.
Booth Size
Once again this is a table top only format. All items must sit on the table and not
exceed 8’ in height from the ground. There is no floor space available for displays.
Important Information
- Lead Retrieval services will be available at this show. Please see the flyer in this kit.
- As in previous years storage will not be provided on-site. Your shipping material will
need to fit under your table.
- Exhibitors will not need to bring their own carpet. The floor covering is at the discretion
of the venue.
- We strongly advise that you bring a good quality surge protector along with your
extension cord and power bar as we cannot control fluctuations in the power provided.
- Although we do not have a dedicated press room, members of the press are invited to
attend and are not charged admission.
Important Dates
August 7
August 21
August 21
September 5
Directory Listing Form (only if contact info differs from contract)
Hotel Room Group Rate Deadline
Exhibitor Badge Request
Lead Retrieval Unit Rental Deadline
Security Canada
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Atlantic 2014
GENERAL OVERVIEW
SHOW PRODUCTION
Canadian Security Association
50 Acadia Ave., Suite 201
Markham, Ontario
L3R 0B3
Phone: (905) 513-0622 or (800) 538-9919
Fax: (905) 513-0624
Email: [email protected]
PURPOSE
The Security Canada Atlantic International Security
Conference & Exposition has been designed to provide
attendees with education and information on products and
services through the exhibition.
EXPOSITION SCHEDULE
Wednesday September 18, 2014
09:00 a.m. - 12:00 p.m. Exhibit Set-up
12:30 p.m.
Exhibits open with Buffet luncheon on show floor
04:00 p.m.
Cocktail reception on show floor
05:30 p.m.
Exhibits close
05:31 p.m.
Tear Down Begins
SHOW SITE & HOST HOTEL
Ramada Crystal Palace
499 Paul Street
Dieppe (Moncton), NB
E1A 6S5
1-800-561-7108
Security Canada
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Atlantic 2014
SPECIFIC INFORMATION
ACCOMMODATIONS
The host hotel for Security Canada Atlantic is the Ramada
Crystal Palace. The rate is $135 per room, per night, plus
taxes. The deadline for reservations is
August 21 and the phone number is 1-800-561-7108.
In order to receive the show rate you must mention at the
time of reservation that you are with “SECURITY CANADA
ATLANTIC”.
ADMISSION COST
To encourage attendance there will be no charge to attend
the exhibits, provided attendees pre-register prior to the
deadline of September 11. On-site there will be a charge of
$20.00 for CANASA members and $40.00 for non-members
(this includes the applicable taxes).
ADVANCE WAREHOUSE
Lange Show Services have been chosen as our General
Contractor. They can arrange for advanced storage and
delivery of your exhibit as well as storage during the show.
Exhibitors are responsible for any drayage or storage
charges incurred. Please contact Robert George directly at
800-668-5687.
AIRLINE
Air Canada has been appointed the official airline. When
booking please use PROMOTION CODE HQ78CM31
CUSTOMS BROKERAGE
The Official Customs Broker for Security Canada is
Commerce Tradeshow Logistics Group.
For more info contact:
Commerce Tradeshow Logistics Group
2540 Matheson Blvd. Atlantic, Mississauga, ON, L4W 4Z2
Tel: (905) 673-5445
Fax: (905) 629-5660
DISPLAY
Booths are table top only. All items must sit on the table; no
floor standing displays or accessories are allowed. Each
Exhibitor will be provided with a 2 ft. x 6 ft. draped table.
Exhibits may not exceed 8 ft. in total height and all visible
areas must be finished. Display material must fit on the
table.
Show management reserves the right to adjust or
remove an Exhibitor’s display should it exceed the
intent of the environment or to accommodate those
products that do not fit or block the sight line of other
exhibitors.
Security Canada
ELECTRICAL SERVICES
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Atlantic 2014
Every table will have access to a basic electrical outlet;
however, you must provide your own extension cords,
power bars and surge protectors. Should you require
extra power please contact show management.
We strongly recommend that you bring a surge
suppressor as neither show management nor the facility
is responsible for power fluctuations.
EXHIBITOR BADGES
Each exhibiting company may order a maximum of three free badges for each tabletop
booth space.
The email you received containing this Exhibitor kit also contained a link to the
badge ordering site along with your logon.
We encourage you to take advantage of this easy way to take care of your booth
personnel badges. Exhibitors must wear their show identification badge at all times
during the exposition. Only those individuals with an Exhibitor badge may work in a
given booth
Please remember that these badges will be issued to staff working the show only.
An Exhibitor badge is colour coded specifically to identify Exhibitors. Under no
circumstances should these badges be given to attendees. If you have a valued
customer who has not pre-registered and they request your name badge to gain
access to the show floor please remember that this is against show rules.
EXHIBITOR LIST &
FLOOR PLAN
Please refer to the show website for the latest floor plan and
list of Exhibitors including booth numbers.
http://www.securitycanadaexpo.com/websites/securitycanadaexpo/index.php?p=48
INTERNET
Wireless internet service is currently available at no charge.
To order hard wire service please contact Karen Casey at
(506) 861-6456.
LEAD RETRIEVAL
Lead Retrieval units (scanners) are available at
this show. Make the most of your investment by
ensuring you capture contact information from
everyone you meet. To order please visit
https://www.microspec.com/mars/LRApp.cfm?Code=sca2014
MOVE IN
Booths will be identified upon arrival to assist Exhibitors with
their set-up. Move in is from 09:00 a.m. - 12:00 p.m. on
September 18th, the morning of the show.
Security Canada
MOVE OUT
REGISTRATION
FORMS
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Atlantic 2014
The exposition will close at 5:30 p.m. Please advise your
staff not to tear down your display until that time and to
book their travel accordingly.
Attendee registration is now available on our secure site. We
would appreciate your help in promoting the show to your
customers. To register please refer them to:
www.securitycanadaexpo.org/sca
SHIPPING
The hotel will not accept shipments before September
16th. Please plan accordingly. If your shipment might arrive
earlier please arrange for advance warehousing through
Lange Show Services at 800-668-5687. They can arrange
for advanced storage and delivery of your exhibit as well as
storage during the show. Exhibitors are responsible for any
drayage or storage charges incurred.
Shipping labels have been included in this kit.
Please refer to the Shipping Information sheet for more
information.
SHOW DIRECTORY
We will be producing a show directory, which will list all
Exhibitors, floor plan and agenda of the event. This issue
will be distributed to all attendees at the show. Your
company info will appear as you entered it on your contract
unless you submit the enclosed Directory Listing form with
updated information by August 7th.
STORAGE ON-SITE
Storage will not be provided on-site. You will, however,
be able to store small items under your draped table. All
other freight must be stored off site. Please arrange for
storage through Lange Show Services at 800-668-5687
Security Canada
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Atlantic 2014
USEFUL HINTS
The secret to enjoying a successful exhibition is pre-planning and organization. The
following few hints may help you achieve an efficient, problem-free exhibit.
1.
Let your customers know that you are participating in Security Canada Atlantic.
Inform them of your booth number in special mailings, through trade publication
advertising, email blasts and reminders on your invoices and email signatures.
We have created an easy to use resource to help you promote your booth at
http://www.securitycanadaexpo.com/websites/securitycanadaexpo/index.php?p=67
2.
Tell your customers they can meet and talk with your top executives and have
your company officials remain throughout the Show!
3.
Show management suggests that you bring a supply of literature in both official
languages (French and English) to the Show. This will ensure you will be better
able to communicate with visitors.
4.
Use your exhibit space to put up an eye-catching display that keeps buyers and
their interests in mind.
5.
Make sure your booth display conveys your sales and product message, as well
as the kind of image you want to create for your company.
6.
Plan an interesting, functional display that will spotlight the advantages of your
product or service.
7.
Prepare and have available at your booth, effective promotional material to hand
out to buyers.
8.
Most important of all, have something new for the Show and promote it! It can be
new products, new pricing policies, or a new service. Attendees are always
looking for new ideas at each Security Canada show.
Security Canada
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Atlantic 2014
Show Directory Listing Form
You do not need to complete this form unless you wish your listing to differ from
the information you provided on your contract.
We will be producing a directory that will list all Exhibitors, a floor plan and an agenda of
the event, which will be given to all attendees when they pick up their badge. This listing
is included as part of your booth package.
Your company listing will automatically be included as it appears on your contract
unless otherwise specified in the space below.
Please type or print clearly and fax back to (905) 513-0624 or email to
[email protected]
Company: __________________________________
Contact Email: __________________________________
Booth No.: __________________________________
Sales Contact: _______________________________
Sales Contact’s Phone Number: _________________
Return form to CANASA no later than August 7
*** You do not need to complete this form unless you wish your
contact to differ from the information you provided on your contract.
Security Canada
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Atlantic 2014
SECURITY CANADA ATLANTIC
IMPORTANT SHIPPING INFORMATION
Beginning on Tuesday, September 16th the Ramada Crystal Palace will accept clearly
labeled shipments from Security Canada Atlantic Exhibitors. They will not accept
anything prior to September 16th. If you are shipping to the Ramada Crystal Palace
you must use the included labels so they may easily identify SCA shipments. Failure to
do so may result in your shipment not being accepted.
You will need to pick up your shipment from the Concierge on the morning of the
show.
Exhibitors will need to store their own items under their tables. No storage is provided
onsite.
At show close Exhibitors must prepare their items for shipment, clearly label them,
including their name and the event name, and attach a completed bill of lading.
The “Shipper’s Information” on the Bill Of Lading must be your company name
and address, or your personal name and address, not the hotel’s.
Once this is done please contact the Concierge for further instructions.
Exhibitors will need to bring their own courier way bills and arrange with their
courier for pick up. The hotel is not able to do this.
We have arranged with Lange Show Services to provide advance warehousing,
storage, drayage and return shipping services for those wishing the convenience of
these services or who have items for storage that will not fit under their table. Please
contact them directly at 800-668-5687.
PLEASE FORWARD THIS INFORMATION TO THE STAFF WORKING YOUR
BOOTH TO AVOID ANY CONFUSION OR LOST SHIPMENTS.
Security Canada
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Atlantic 2014
SHIP TO:
Ramada Crystal Palace Sales Office
ATT: Karen Casey
499 Paul Street
Dieppe (Moncton), NB
E1A 6S5
1-800-561-7108
PLEASE HOLD FOR:
Security Canada Atlantic
Booth #: _________
Exhibiting Company: ___________________
Piece ________ Of _________
SHIP TO:
Ramada Crystal Palace Sales Office
ATT: Karen Casey
499 Paul Street
Dieppe (Moncton), NB
E1A 6S5
1-800-561-7108
PLEASE HOLD FOR:
Security Canada Atlantic
Booth #: _________
Exhibiting Company: ___________________
Piece ________ Of _________
Let us put more
Leads in the funnel!
Easily Capture, Qualify & Connect With Potential Buyers
SYSTEM 1 Barcode Scanning with Download
This unit is based on single dimensional barcodes that contain an attendee number. You receive a
hand-held laser scanner/data storage unit able to read barcodes from a distance of approximately 8”.
The system is compact, lightweight, portable and easy to use. The all-inclusive rental cost includes the
scanner, download, end of show email containing attendee information in ASCII-delimited format.
Standard Follow-up codes included. No extra power required.
BENEFITS

Easy To Use - All of our Lead Retrieval Scanners are as simple as point and click so you can spend your time talking to
Potential Buyers and not trying to scan their badge.

Accurate Information - Since lead data is linked to the event registration data, you will have access to the most up to date
information available; even if updated during the event.

Flexible & Reliable - All of our devices are handheld and battery-operated. This provides you with the freedom to scan a
lead pretty much anywhere, not to mention no additional power is required to operate the unit.

Additional Exposure - When you rent a lead retrieval device from MicroSpec your company contact details will appear on
the “Who scanned Me” report of the individuals that visited your booth. This unique solution is sent to each attendee postevent and can facilitate proactive follow-up with you by the Potential Buyer.
TO ORDER YOUR LEAD RETRIEVAL UNIT(S), PLEASE VISIT:
https://www.microspec.com/mslr/sca2014
Canada Border Services Agency
International Events and Convention Services Program
5th Floor, Purdy’s Tower II
1969 Upper Water St.
Halifax, NS
B3J 3R7
June 18, 2014
File ATL_2014_06193
Canadian Security Association
50 Acadia Avenue, Suite 201
Markham, Ontario
L3R 0B3
Attention: Steve Basnett
Dear Mr. Basnett:
Thank you for your correspondence dated December 3, 2013; the Canada Border Services Agency (CBSA) International Events and Convention Services Program (IECSP) officially recognizes the following event:
Security Canada Atlantic Trade Show
September 18, 2014
Ramada Crystal Palace
Moncton, New Brunswick
The information provided to the CBSA states that there will be approximately 150 attendees for the event in
Moncton. The expected attendance will be comprised of 95% Canadian with the remaining 5% being foreign to
Canada.
It should be noted that non-Canadian exhibitors may import display items and exhibit booths temporarily as outlined
in the provisions of tariff 9993.00.00.00 duty free, on the condition that the goods will be exported from Canada
upon the completion of the event.
Under certain circumstances, the CBSA will require a security deposit on goods temporarily imported to Canada.
These goods are normally documented on the Temporary Admission Permit (Form E29B).
Goods imported for sale and/or giveaways are not eligible under tariff No. 9993.00.00.00. These goods must be
accounted for on a Form B3, Canada Customs Coding Form. Commercial release processing is fully explained in
Customs Memorandum D17-1-5 (.http://www.cbsa-asfc.gc.ca/publications/dm-md/d17/d17-1-5-eng.html). A
Customs broker may complete and submit this documentation on your behalf.
The IECSP has been informed that The Commerce Trade Show Logistics Group Ltd has been designated as the
official customs broker for this event. If you have any questions regarding importing display materials into Canada
or if you wish to inquire as to the brokerage services provided, please contact (905) 673-5445 ext. 221.
CBSA requires everyone seeking admission into Canada to properly declare themselves to CBSA by providing
accurate identification. CBSA will accept a valid passport as proof of citizenship.
If you have attendees from visa-requiring countries (http://www.cic.gc.ca/english/visit/visas.asp), please contact the
Special Events Unit of Citizenship and Immigration Canada (CIC) at [email protected] with the specifics of
your event. They will assess the visa requirements of your event.
Persons who have been convicted of any criminal offences may be inadmissible to Canada. For more information
please visit: http://www.cic.gc.ca/english/information/inadmissibility/index.asp
Foreign nationals may engage in exhibiting, selling or displaying goods without a work permit provided they are not
selling to the general public. Direct sales to the general public require a work permit. For more information please
visit: http://www.cic.gc.ca/english/work/index.asp
To facilitate Canadian border procedures it is recommended that exhibitors, attendees and any other participants be
provided a copy of this letter for presentation to a CBSA Border Services Officer upon their arrival to Canada.
In conjunction with the presentation of this Recognition Letter, an itemized list of goods including a description,
country of origin, quantity and value is required for presentation to CBSA. If your event materials will be imported
by a commercial carrier or courier service, a copy of this letter should also be attached to any shipping documents.
Please do not hesitate to contact the undersigned if you have any questions or require additional information.
Sincerely,
Ginette Richard-Amand
Ginette Richard-Amand
Regional Coordinator, International Events and Convention Services Program (IECSP)
Coordonnateur Régional, Programme des services aux événements internationaux et aux congrès (PSEIC) Canada
Border Services Agency / Agence des services frontaliers du Canada
Tel: 902-426-7499 Fax: 902-426-1347
E-mail : [email protected]
Government of Canada / Gouvernement du Canada
The information you provide in this document is collected under the authority of Section 107(9) of the Customs Act
for the purpose of the facilitation of border coordination services for organizers of international events being held
in Canada. The information may be disclosed to Other Government departments and/or Agencies (e.g. Citizenship
and Immigration Canada) for the purposes of providing assistance with admissibility requirements.
Individuals have the right of access to, the protection and correction of their personal information under the Privacy
Act – Section 12. The information collected is described under the International Events Personal Information
Bank CBSA PPU 040 which is detailed at www.cbsa.gc.ca/agency-agence/reports-rapports/pia-efvp/atipaiprp/infosource-eng.html
cc:
CBSA Moncton
The Commerce Trade Show Logistics Group