Suppliers, Distributors Praise Benefits of NAWLA Traders Market

Transcription

Suppliers, Distributors Praise Benefits of NAWLA Traders Market
010 B U T O R
2
L
ECIA T R I
The Softwood Buyer
P.O. Box 34908
Memphis, TN 38184-0908
SP L E R / D I S S U E ”
IS
SA
W
E
HOL
“BU
YING
PRSRT STD
U.S. POSTAGE PAID
MEMPHIS, TENN.
PERMIT 270
Address Service Requested
Please see Pages 40 and 41 for Traders Market
Exhibitor Booth Numbers and Schedule of Events
Where Buyer Action is Guaranteed!
and
Suppliers Contacts are Priceless!
NEW EXHIBITS! NEW SUPPLIERS! NEW SERVICES! NEW SALES OPPORTUNITIES!
2010 Special Edition
2010 NAWLA Traders Market®: Crossroads of Lumber Supply & Distribution
What makes the NAWLA Traders Market® unique? Sure, the tradeshow is known
for its high value and excellent networking opportunities. What distinguishes
Traders Market is its focus on the lumber and building material supply chain. Unlike
most other shows geared towards the industry, Traders Market focuses on the lumber supply chain, not machinery or services. Exhibitors are manufacturers.
Attendees are buyers. Simple as that. No
®
other lumber trade show provides such a
et
k
ar
ers M
platform for the sale of lumber and relatNAWLA T rad
ed products. If you are part of the supply
10
0
2
,
-5
3
v.
o
N
chain, you need to be at Traders Market.
cy
“NAWLA created Traders Market 15
Hyatt Regen
years ago to bring together buyers and
is
o
n
li
Il
,
o
sellers. It worked. We’ll never know
Chicag
how many millions of dollars in sales have resulted from Traders Market,” said
Gary Vitale, NAWLA President. “The value of having so many potential business
partners in one place is even more important in today’s economy. Yet we still
have made improvements to add more value.”
Many of the changes this year are designed to broaden the appeal up and down
the distribution channels. Producers can market in the New Product Showcase.
Importers and exporters can hear about emerging markets and products. And
architects will learn about the use of wood in sustainable design. As always, the
wholesalers remain the essential link in this supply chain.
The center of the tradeshow floor this year will include the New Product
Showcase. For the first time, manufacturers and wholesalers will have a dedicated area outside the booths to highlight new or rebranding products. Traders
Market attendees will have the opportunity to learn about them before they hit
the market.
Continued on page 74
(Left to right) Gary Vitale, Buck Hutchison, Bill Anderson, Chris Beveridge, Susan
Fitzsimmons, and Bill Barnett prepare to cut the ribbon to signal the start of last year’s
NAWLA Traders Market®.
Attendees file into the exhibit hall during last year’s Traders Market. The center of the
tradeshow floor this year will include the New Product Showcase where manufacturers
and wholesalers will have a dedicated area outside the booths to highlight new or rebranding products.
Suppliers, Distributors Praise Benefits of NAWLA Traders Market®
Leslie Southwick
Marketing/Sales
Manager
C&D Lumber
Riddle, Ore.
Griffin Augustin
Sales & Marketing
Manager
Kalesnikoff Lumber
Company Ltd. & Kootenay
Innovative Wood Ltd.
Thrums, B.C., Canada
Matt Duprey,
Vice President, Sales
Hancock Lumber
Company
Casco, Maine
NAWLA Traders Market® brings
together the full array of the lumber industry. From manufacturers down to supplies, we are
given the opportunity every year
to meet with customers that we
may not see throughout the year.
The interaction of networking with customers, learn-
In today’s world of speedy
emails, faxes and telecom meetings, our face-to-face personal
relationships with our customers
can sometimes get forgotten. At
Kalesnikoff Lumber Company, those one-on-one cus-
As a charter member of
NAWLA, Hancock Lumber supports and looks forward to the
Nawla Traders Market® every
year. The benefits of having
such a professional venue to see
your customer’s, meet new
potential customers and are in an environment to
Continued on page 74
Continued on page 74
Continued on page 74
James L. Robbins
President
Robbins Lumber Co., Inc.
Searsmont, Maine
The 2009 NAWLA Traders
Market® was very successful for
us. Despite being in a deep
recession we still picked up three
new customers. If you are serious
about selling and trading lumber,
the Traders Market is the place to
be. If I had to pick only one lumber show in the country to go to to sell lumber, the
NAWLA Traders Market® would be the one I would
attend.
•
Bob Maurer
Marketing Director
Swanson Group Sales
Glendale, Ore.
Robert Crowley
General Manager
Richardson Timbers LLC
Dallas, Texas
Spending time face to face with
customers and prospects is still
the best way to conduct business and reinforce a relationship. Being able to see a lot of
faces in the same place in a
short period of time is just a
good, economical and efficient
use of time and money. That’s always the mantra of
the trade show industry and we have found that for us
The NAWLA Traders Market® is
a great opportunity for a company to expand its buying power
and gather industry knowledge,
all within a few days at one location. The benefits of attending
far outweigh the disadvantages
of not attending. From the many,
many vendors to the networking within the industry, to
the seminars and lunches, to just the one-on-one
Continued on page 74
Continued on page 75
Page 2
Wholesale/Wholesale Distributor Special Buying Issue
October 2010
Table of Contents
FEATURES:
NAWLA - PREMIER INDUSTRY EVENT . . . . . . . . . . .1
SUPP./DIST PRAISE BENEFITS OF TRADERS MARKET .1
WHO'S WHO IN SOFTWOODS . . . . . . . . . . . . . . . . . .6
GARY VITALE, PRESIDENT, NAWLA . . . . . . . . . . . . . .8
BUCK HUTCHISON, CHAIRMAN, NAWLA . . . . . . . .10
BRIDGEWELL RESOURCES . . . . . . . . . . . . . . . . . . .13
IRVING FOREST PRODUCTS . . . . . . . . . . . . . . . . . .14
WESTERN RED CEDAR LUMBER ASSOC. . . . . . . .15
ANTHONY FOREST PRODUCTS CO. . . . . . . . . . . . .16
TRIPP LUMBER CO. . . . . . . . . . . . . . . . . . . . . . . . . . .16
WYNNDEL LUMBER SALES . . . . . . . . . . . . . . . . . . .18
BEASLEY FOREST PRODUCTS . . . . . . . . . . . . . . . .20
FILLER KING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
ROSBORO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
NEIMAN ENTERPRISES . . . . . . . . . . . . . . . . . . . . . . .22
PROGRESSIVE SOLUTIONS . . . . . . . . . . . . . . . . . . .24
KALESNIKOFF LUMBER CO. LTD. . . . . . . . . . . . . . .26
KOOTENAY INNOVATIVE WOOD . . . . . . . . . . . . . . .26
®
NAWLA Traders Market Photos . . . . . . . . . . . . . 28, 30, 32 & 34
BLUE BOOK SERVICES . . . . . . . . . . . . . . . . . . . . . . .31
THE TEAL-JONES GROUP . . . . . . . . . . . . . . . . . . . .36
ROSEBURG FOREST PRODUCTS CO. . . . . . . . . . .38
WESTON WOOD SOLUTIONS INC. . . . . . . . . . . . . .38
SNIDER INDUSTRIES . . . . . . . . . . . . . . . . . . . . . . . . .39
LISTING OF EXHIBITORS BY BOOTH NUMBER . . .40
SCHEDULE OF EVENTS . . . . . . . . . . . . . . . . . . . . . .41
DMSi (DISTRIBUTION MGMT. SYSTEMS, INC.) . . . .42
RICHARDSON TIMBERS . . . . . . . . . . . . . . . . . . . . . .43
LUMBERMEN’S UNDERWRITING ALLIANCE . . . . . .44
OREGON-CANADIAN FOREST PRODUCTS . . . . . .44
DURGIN & CROWELL LUMBER CO. . . . . . . . . . . . . .46
OLYMPIC/PPG INDUSTRIES . . . . . . . . . . . . . . . . . . .48
BOISE CASCADE ENGINEERED WOOD . . . . . . . . .49
BENNETT LUMBER PRODUCTS . . . . . . . . . . . . . . . .50
ENYEART CEDAR . . . . . . . . . . . . . . . . . . . . . . . . . . .50
TRI-PRO™ CEDAR PRODUCTS . . . . . . . . . . . . . . . .51
TRI-PRO™ FOREST PRODUCTS . . . . . . . . . . . . . . .51
THE WALDUN GROUP . . . . . . . . . . . . . . . . . . . . . . . .52
WESTSHORE SPECIALTIES/DELTA CEDAR . . . . . .53
ROBBINS LUMBER INC. . . . . . . . . . . . . . . . . . . . . . .55
GILBERT SMITH FOREST PRODUCTS . . . . . . . . . . .56
MARY’S RIVER LUMBER CO. . . . . . . . . . . . . . . . . . .56
IDAHO TIMBER CORP. . . . . . . . . . . . . . . . . . . . . . . . .57
HANCOCK LUMBER CO. . . . . . . . . . . . . . . . . . . . . . .58
IDAHO FOREST GROUP . . . . . . . . . . . . . . . . . . . . . .59
LAZY S LUMBER/COLUMBIA CEDAR . . . . . . . . . . . .60
CLEARWATER PAPER, WOOD PRODUCTS DIVISION . . .60
MCSHAN LUMBER CO. . . . . . . . . . . . . . . . . . . . . . . .61
NEWMAN LUMBER CO., INC. . . . . . . . . . . . . . . . . . .62
THE SWANSON GROUP . . . . . . . . . . . . . . . . . . . . . .62
C & D LUMBER CO. . . . . . . . . . . . . . . . . . . . . . . . . . .63
MID VALLEY LUMBER SPECIALTIES LTD. . . . . . . . .64
SIMPSON LUMBER CO. . . . . . . . . . . . . . . . . . . . . . . .65
MILL SERVICES/EASTERN FOREST PRODUCTS . .66
NO. AMER. WHLS. LBR. ASSOC. (NAWLA) . . . . . . .66
WOODTONE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67
DIPRIZIO PINE SALES/LAVALLEY-MIDDLETON BLDG. SUPP. . .68
NORTHEASTERN LUMBERMENS ASSOC. (NELMA) . .69
POTLATCH CORP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70
EASTERN RED CEDAR PRODUCTS . . . . . . . . . . . . . . .71
ANDERSON PACIFIC FOREST PRODUCTS . . . . . . . . .72
PACIFIC WESTERN WOOD WORKS LTD. . . . . . . . . . . .73
BUILD GREEN WITH WESTERN RED CEDAR . . . . . . .76
INDEX OF ADVERTISERS . . . . . . . . . . . . . . . . . . . . .78
A Bi-Monthly newspaper serving
North America’s Softwood Forest Products Buyers
Published by
Softwood Trade Publications, Inc.
1235 Sycamore View
P. O. Box 34908
Memphis, Tenn. 38134
Tel. (901) 372-8280
FAX 1-901-373-6180
Web Site: www.softwoodbuyer.com
E-Mail Addresses:
Advertising: [email protected]
Editorial: [email protected]
Subscriptions: [email protected]
Wayne Miller - President/Executive Editor
Gary Miller - Vice President/Managing Editor
Paul Miller Jr. - Vice President/Assistant Managing Editor
Terry Miller - Vice President/Associate Editor
Paul Miller Sr. - Secretary/Treasurer
Rachael Stokes - Advertising Manager
Sue Putnam - Editorial Director
Michelle Keller - Associate Editor
John M. Gray Jr. - Production/Art Director
Walter Lee - Production/Asst. Art Director
Lisa Carpenter - Circulation Manager
Canadian Correspondents: Toronto, Ontario, Vancouver, B.C.
Wholesale/Wholesale Distributor Special Buying Issue is the
product of a company and its affiliates that have been in the publishing business for over 84 years.
Other publications edited for specialized markets and distributed
worldwide include:
National Hardwood Magazine • Hardwood Purchasing
Handbook • Import/Export Wood Purchasing News • North
American Forest Products Export Directory • Imported Wood
Purchasing Guide • Green Book’s Hardwood Marketing
Directory • Green Book’s Softwood Marketing Directory
• Dimension & Wood Components Buyer’s Guide
Subscriptions: U.S. and Canada: $65 (U.S. dollars) - 1 year;
$75 - 2 years; $90 - 3 years; Foreign (airmail) $140 - 1 year;
$235 - 2 years. Canadian and foreign orders must be paid by
check drawn on U.S. bank or by wire transfer. Fax for more
information.
The publisher reserves the right to accept or
reject editorial content and Advertisements at
the staff’s discretion.
Page 3
Page 4
Wholesale/Wholesale Distributor Special Buying Issue
October 2010
Page 5
Page 6
Wholesale/Wholesale Distributor Special Buying Issue
WHO’S WHO IN SOFTWOODS
DARREN BARKER
Darren Barker is a sales
associate for West Bay Forest
Products & Manufacturing
Ltd. in Langley, British
Columbia.
West Bay Forest Products
offers 100 percent Western
Red Cedar, including trim &
fascia boards, decking, channel & bevel siding, post & rails,
balusters and fencing. The
company also offers custom
tallies, mini-packs, computergenerated pack labels, bar
coding, end labeling and end
waxing.
Darren has worked for the
company for six months.
Previously, he worked in the
restaurant industry for 25
years.
He and his wife, Tammy, have
a daughter, Jordyn, 1.
In his free time, he enjoys
hockey, soccer and involvement in the wine industry.
•
MICHAEL H. REYNOLDS
SCOTT BOATES
Scott Boates is the sales and
production manager for Teal
Cedar Products, a part of the
Teal-Jones Group, located in
Surrey, B.C. Teal Cedar
Products
manufactures
Western Red Cedar shakes
and shingles in a full range of
lengths and thicknesses. All
materials are PEFC certified
and sold locally, regionally,
nationally and internationally.
Teal is the leading producer of
sidewall shingles with a stateof-the-art single and multiple
coat finishing system.
The company’s motto is: If it is
Western Red Cedar for use on
the roof or wall – Teal makes it.
Owners Tom and Dick Jones
have always focused on
streamlined production and
raw material supply. Their
efforts have established Teal
Cedar Products as the only
shake and shingle producer
with its own supply of raw
logs, allowing Teal to ensure a
consistent standard of high
quality and the ability to adapt
JEFF FARLEY
Jerry Farley is sales and
technical support manager for
J.H. Baxter & Co., a manufacturer in Eugene, Ore.
J.H. Baxter offers value-added
services for all types and
species of lumber, timbers,
ties, glue-lams, piling and other
round material wood products.
J.H. Baxter provides custom
pressure-treating and drying
services for both the domestic
and export markets. The 42acre plant has a unique mix of
processing capabilities and five
different wood preservative
systems (Creo, 50-50, Penta,
ACQ and ACZA). Specializing
in the treatment of Coastal
Douglas Fir, J.H. Baxter’s
wood treating facility is located
in Eugene, Ore., directly in the
heart of the Pacific Northwest
and is served via the UPRR
and BNSF Railway.
The company purchases
175,000 board feet of lumber
per year. It purchases 15,000
board feet per year of certified
wood.
Continued on page 75
Continued on page 75
GREG RYBACK
MARSHALL WOOD
BARRY HODGKIN
Barry Hodgkin is president
and programmer for Simply
Computing
International
Inc., in Scarborough, Maine.
He founded the company in
1990 and began working with
the forest product industry in
1991, when he provided
Robbins Lumber Co. in
Searsmont, Maine, with a log
scaling application that could
handle the 25 million board feet
of logs that Robbins was
receiving per year.
Simply Computing offers a
wide range of products, such
as: logscale systems, lumber
inventory tally systems, weight
scale systems, wood brokerage packages, voice board
grading and voice end tally
systems.
Hand-held PC’s, real-time
radio frequencey bar-code
applications, voice recognition
for logscale and board tallying
and PLC integration are all part
of the special services featured
at
Simply
Computing.
According to Hodgkin, pack-
NELSON MILLER
Nelson K. Miller is owner of
Air Systems Mfg. of Lenoir,
Inc. in Lenoir, N.C.
The company offers dust collection and filtration systems
used in the forest products
industry. It also sells used
dust collection equipment.
Miller started Air Systems
Manufacturing of Lenoir, Inc.
in 1988.
His first job in this type of
work was dust collection
installation in 1972. That was
the year he graduated from
North Iredell High School in
Statesville, N.C.
Miller and his wife of 28
years, Althea, have one son.
In his free time, Miller enjoys
classic cars and hunting.
•
Continued on page 75
SCOTT EILEFSON
JAMESON CRAIG
Michael H. Reynolds has
been owner and president of
Taylor-Made
Lumber
Company since he began its
operations 24 years ago.
Taylor-Made is a manufacturer
of Yellow Pine boards and timbers, specializing in reman and
added value milling in Pine and
hardwood. The company’s
products are marketed internationally.
Taylor-Made
Lumber
Company purchases 50 million
board feet of lumber per year
including Pine in all grades
from 1 x 4 to 12 x 12 and upper
grade Cypress and hardwood.
Mike Reynolds grew up in the
forest products industry. His
father, Millard Reynolds, founded Reynolds Products in 1952.
It remains part of the TaylorMade family business today.
Mike bought his first truck in
1974 and drove it himself to get
started.
Mike
Reynolds
Trucking is now Taylor-Made
Transportation, doing business
daily throughout the United
States. Though he seldom
Greg Ryback is president of
Trinity Forest Industries, Inc.
of Hurst, Texas.
Trinity Forest Industries purchases 17,000,000 board feet
of wood annually.
The company is a concentration/distribution yard that offers
all upper grades, commons,
selects and clears.
Softwoods offered include
Ponderosa Pine, Sugar Pine,
Radiata Pine, Douglas Fir,
Cedar, Yellow Pine and
Eastern White Pine in 4/4
through 16/4.
The firm offers hardwoods
including all Appalachian
species, african mahogany,
Spanish Cedar, peruvian walnut and western red alder in
4/4 through 12/4.
Trinity Forest Industries also
has an architectural millwork
plant and serves Texas,
Oklahoma and parts of
Louisiana and Arkansas. It carries inventory in Albuquerque,
N.M., which covers New
Mexico
and
southern
Colorado.
Marshall Wood is a salesman
for Mars Hill Inc. in
Waynesboro, Miss.
The company offers any hardwood indigenous to the U.S.,
SYP, Plywood, OSB and Cut
Parts.
Wood has worked in sales for
Mars Hill for 10 years, the
entire time he has been with
the company. Previously, he
was a certified public accountant. He has served as mayor
and alderman for the City of
Waynesboro.
Wood has been president of
the Mississippi Brahman
Association, on the board of
the Southeastern Brahman
Breeders Association, on the
board of the Wayne County
Chamber of Commerce and
president and director of the
Waynesboro Rotary Club
(where he is a Paul Harris
Fellow).
He graduated from Baylor
High School in Chattanooga,
Tenn., and from the University
of Southern Mississippi with
both a bachelor’s of science in
Scott Eilefson is a sales representative for Swanson
Group Sales in Glendale, Ore.
Swanson Group Sales is a
wholesaler, sawmill and manufacturer offering 2x4 #1, Std/Btr
2x6, 2x8, 2x10, 2x12 Sel
Struct, #2/Btr and reload services at Colton, Calif.
Swanson Group Sales offers
its goods and services regionally.
Swanson purchases 250 million board feet of lumber per
year, all of it SFI certified.
The company is a member of
the Lumber Association of
California and Nevada, the
North American Wholesale
Lumber
Association,
the
Western
Wood
Products
Association, the APA – The
Engineered Wood Association
and the Sustainable Forestry
Initiative.
Eilefson has worked in his
present position for 25 years,
the entire time he has worked
for the company.
He has worked in the forest
products industry for 30 years.
Jameson Craig is lumber
trader for Skana Forest
Products Ltd., headquartered
in Richmond, B.C.
Skana Forest Products is both
a manufacturer and distributor
of specialty Western Red
Cedar and Spruce-Pine-Fir
products. The firm was incorporated in 1987 by company
president Chris Beveridge.
Craig has been with Skana
Forest Products for approximately one and a half years.
His began in the forest products industry in 2001 by
enrolling in the Wood Products
Program at the University of
British Columbia. In 2003 he
went to work for an oriented
strandboard plant as a member
of quality control.
He graduated from the
University of British Columbia
where he earned a Bachelor’s
of Science in 2007. In his
spare time he enjoys woodworking, the outdoors and skiing.
Skana Forest Products Ltd. is
a member of the British
Continued on page 75
Continued on page 75
Continued on page 76
Continued on page 76
Continued on page 76
October 2010
Page 7
Western Red Cedar Stands Up
Against The Rest
Red Cedar Superior In Life Cycle Study
Comparing Rival Building Materials
Western Red Cedar’s rich texture and natural beauty
echos the impressive style of this events venue in the
foothills of Oregon’s rugged Coast Range.
Mary’s River Western Red Cedar Siding
is all-natural wood with a rich texture that
makes it ideal for any architectural style. Not only is it naturally beautiful, but it has been shown in a recent
life cycle study by a leading forest research laboratory to be the intelligent choice for green applications.
The study found that Western Red Cedar outperformed fiber-cement, vinyl, wood-plastic composites
and bricks against the criteria of raw material acquisition; energy consumption; carbon footprint; air,
water and soil emissions; and waste. Even with maintenance and some replacement over the life
cycle, Red Cedar was found to have the least environmental impact. Mary’s River Red Cedar is precision milled and quality controlled for unmatched commitment to customer satisfaction.
Call us at 1-800-523-2052 for unmatched service and the inside
story on Mary’s River Western Red Cedar products.
Mary’s River Lumber Company
4515 NE Elliott Circle • Corvallis, OR 97330
Toll Free 800-523-2052 • Fax 541-752-5143
www.marysrvr.com
Proudly Made In
The U.S.A.
Page 8
Wholesale/Wholesale Distributor Special Buying Issue
NAWLA Traders Market® Continues to Evolve
ed at the Grand Opening
The theme for the 2009 Traders
Luncheon on Thursday. This
Market® was “The Future Begins
award recognizes an individual
Here”, and change was in the air
who has made major contributions
for NAWLA. A year later, the
to the wholesale lumber industry
change continues.
over the course of a lifetime. This
We have made many changes
and improvements to the
Traders Market programming and registration
process. Online registration was offered for the
first time. The tradeshow
was moved to Thursday
and Friday to give attenFOR EFFICIENT FOREST
dees more options to
make
travel
plans.
PRODUCTS AND BUILDING
NAWLA partnered with
WoodWorks to educate
MATERIAL DISTRIBUTION
architects on the sustainable properties of lumber
and lumber products. A
New Product Showcase was
will be the first time the award will
added to give companies the abilbe presented at Traders Market,
ity to market new products further.
since it was traditionally presented
Another change that hasn’t
during the annual meeting in the
received much attention is that the
spring. You won’t want to miss it.
Mulrooney Award will be present-
NAWLA
THE UNIFYING FORCE
All these changes
are designed to
improve
the
attendee experience, from the initial
registration
process to the last
booth to stay
open. Let’s face it
though: companies
attend
Traders Market
not out of a duty to
support NAWLA,
but to increase
their
business.
Our role is to provide that venue,
and the show has
become the premier event for the
industry.
Traders Market is
significant,
but
NAWLA members
shouldn’t have to
wait for one annu-
Gary Vitale
al event to get their value from
membership. One of the biggest
changes you will see in 2011 will
be NAWLA activities increasingly
designed to provide the platform
for your business to succeed. We
have already started with having
more regional meetings, providing
timely and relevant education programs, and expanding international outreach.
Traders Market provides an
excellent launching pad for new
initiatives. While we understand
your primary purpose for attending is business, we hope you take
the time to listen to what NAWLA
has in store for next year. Stop by
the booth on the tradeshow floor.
Pick up a new promotional
brochure at the Grand Opening
Luncheon. Ask a NAWLA staff
member what we are planning. It
will make the trip even more
rewarding.
We hope to see you in Chicago.
•
Since 1893
3601 Algonquin Road
Suite 400
Rolling Meadows, Illinois 60008
Telephone: (847) 870-7470
Facsimile: (847) 870-0201
Canadian & U.S. WATS: (800) 527-8258
Email: [email protected]
Website Address: http://www.nawla.org
October 2010
Page 9
Page 10
Wholesale/Wholesale Distributor Special Buying Issue
“Join NAWLA at the Crossroads of the Industry” November 3-5, 2010
Dear Industry Friends,
The time has come once again to bring
together the movers and shakers of the
lumber and building material industry at
the 2010 NAWLA Traders Market. No
other industry tradeshow provides such a
business focus with the spotlight solely on
wholesalers and manufacturers.
Traders Market has always offered spectacular value, and this year’s show continues that tradition.
•
NEW
TRADERS
MARKET
SCHEDULE – The show schedule has
been changed to a Wednesday,
Thursday & Friday, based on feedback
from exhibitors and wholesalers. The
show floor will be open on Thursday and
Friday to maximize valuable time on the
floor, enabling a return trip home for the
weekend.
•
GLOBAL PROGRAMMING – As
part of the revamped Magellan Network,
NAWLA will present an overview of the
direction of both the export and import
Buck Hutchison
trade. Mike Snow with the
American Hardwood Export
Council
and
Brent
McClendon
with
the
International
Wood
Products Association will
join a panel moderated by
Russ
Taylor
of
the
International WOOD MARKETS Group.
•
NEW
PRODUCT
SHOWCASE – The show
floor will include a special
area dedicated to featuring
products newly or recently
released to the market.
Combined with the return of
the Spotlight on Exhibitors,
companies have even more
ways to market their products.
•
KEYNOTE BY JIM
MORRIS, “THE ROOKIE”
– Few people can tell an
inspirational story that is so
personal. Jim will speak at
the
Grand
Opening
Luncheon about his journey
from a thirty-something high
school coach to a Major
League pitcher.
•
NETWORKING
FUNCTIONS – Traders
Market will continue to provide networking cocktails
receptions on Wednesday
and Thursday evenings to
provide a launching pad to
dinner with meetings with
customers and potential
clients.
This Traders Market is special and the buzz is growing
daily. At a time when business can be challenging,
companies are making the
decision to attend Traders
Market because they know,
“It’s the show that makes a
difference”.
Don’t miss out!
See you in Chicago!
Buck Hutchison
Hutchison Lumber &
Building Products
NAWLA Chairman
•
www.lumber.org
October 2010
Page 11
OUR WEST BAY SALES TEAM NEVER COMPROMISES ON QUALITY OR SERVICE.
CHAD “CLAUDE” FINDLAY
DON “THE GODFATHER” DORAZIO
SALES MANAGER
PRESIDENT
Looks great when he’s wakeboarding looks
less great when he’s on the beach. He
makes up for his lack of style with valuable
cedar product knowledge.
[email protected]
DARREN “THE PRICE IS RIGHT” BARKER
SALES REPRESENTATIVE
He’d like to give you a great deal, but
you’ll have to spin the wheel first. He
would also prefer if you had your pet
spayed or neutered.
[email protected]
This man knows thurija plicata and he
treats his customers like family. He’s going
to make you an offer you can’t refuse.
[email protected]
KYLE “CRAZY LEGS” JONES
SALES REPRESENTATIVE
Looks like Screech from “Saved by the
Bell” and has the athletic ability of Tony
Romo. Good thing he’s a cedar expert, or
he’d never find a job.
[email protected]
MARC “BACKSNAP” BELZIL
SALES REPRESENTATIVE
The hotshot in the office, well, at least we
thought he was, until we found out his
major snowboarding injury of a broken
forearm actually happened on a bunny hill.
[email protected]
PLEASE VISIT US AT BOOTH #600 AT THE 2009 NAWLA TRADERS MARKET
CALL FOR A QUOTE OR TO DISCUSS YOUR CUSTOMIZED NEEDS TODAY! 604-881-2850 • 1-800-688-1108
WESTERN RED CEDAR FASCIA • ROUGH DIMENSION • DECKING • POST & RAIL • BALLUSTERS • FENCING • CUSTOM TIMBERS
Page 12
Wholesale/Wholesale Distributor Special Buying Issue
Fınally, a color system that gives you control.
Introducing Duracolor Intermix
™
A new innovative technology providing excellent durability, high hiding one coat coverage, and mar resistance.
The new Duracolor 8-base intermix system can achieve over 1250 colors from The Voice of Color® collection
including bright and dark colors. This gives you, the machine coatings specialist, the ability to offer your
customers a wide range of colors for large and small jobs with better performance than tint systems.
Our new Duracolor Intermix system provides you with:
t Durable automotive grade pigments for
enhanced color retention
t Computer dispensing and custom color
blending capability
t Ease of application using a variety of equipment
t Increased productivity and reduced waste
t Water based low VOC (<100g/L)
For more information, please contact us at 1.877.622.4277
or visit www.ppgmachineappliedcoatings.com
October 2010
Page 13
BRIDGEWELL RESOURCES – Trusted Softwoods Supplier with Decades of Experience
B r i d g e w e l l
Resources is an
operating company
of Atlas
Holdings
LLC,
a
Connecticut-based
firm that owns and
operates businesses in a number of
industrial sectors,
including building
materials,
wood
products, pulp and
paper, packaging,
Bridgewell offers an extensive selection of domestic and import structural
Bridgewell offers a variety of species, sizes and grades for residential, capital equipment
panels for use in single- and multi-family construction and industrial applicacommercial and industrial use, as well as standard or custom milling. and industrial servtions.
ices. With the support and backing of Atlas Holdings, they
T i g a r d , O r e . –Bridgewell Resources is a
Rare Strength in a
are a well-capitalized company with over
thriving, global wholesale distributor of
Weak Economy
100 highly experienced associates.
domestic and international wood products,
For customers, Bridgewell’s strength and
Bridgewell Resources recognizes the
as well as food products, agricultural prodfinancial health has proven
impact that the economy
ucts and utility and construction products.
reassuring in a time of turhas had on the wood prodMore than just a middleman, Bridgewell
moil among many suppliucts
industry,
but
they’re
has built a loyal following with a veteran
ers.
not
letting
that
stand
in
staff, key relationships with suppliers, a
“Our customers see that
their
way.
broad offering of products and valuewe’re dedicated to growth
“We
continue
to
grow
our
added services that greatly simplify proand focused on providing
business across all divicurement and delivery.
the best possible products
sions and add industry vet“In this economy, our customers can’t
and services to meet their
erans to our team who
afford supplier headaches,” says Jack
needs,” says Smith. “In
share the same commitHenderson, Bridgewell’s Vice President of
times like these, they want
ment
to
excellence
and
Domestic Wood Products. “We provide a
to work with an industry
personal
service
that
has
complete solution, with the speed and conleader—someone
they
become
a
hallmark
of
the
venience of a single point of contact,
can count on to be here
company,”
says
Brian
Smith,
Bridgewell’s
together with the broadest range of product
today and tomorrow. That’s the role we
Vice President of Panel Products.
availability. This simplicity is key.”
A True One-Stop Shop
With the widest selection domestic and
international softwoods and hardwoods,
Bridgewell Resources is a veritable onestop-shop for the industrial and OEM markets, including structural panels for single
and multi-family construction and industrial
applications.
For the construction and remodeling
industry, Bridgewell offers an extensive
selection of panel products, including OSB
structural panels and underlayment, structural, sanded and industrial plywood rated
sheathing, concrete form plywood, MDF,
HDF and particleboard, and a full line of
quality imported plywoods.
Bridgewell also offers a wide assortment
of factory- or shop-grade softwoods and
boards for windows, doors, cabinets,
moulding, trim and other specialty products, as well as standard or custom milling.
Other products include high-grade options
and various hard-to-find items for special
applications including architectural features, furniture and specialty home building, as well as environmentally friendly
options including FSC or SFI certified products.
Complementing these products is a variety of labor-saving services including custom cutting, treatment of timbers and custom fabrication.
Adding Value to
Every Purchase
At Bridgewell Resources, it’s not just
about the products. It’s also their people,
their experience, the long-standing relationships the company has with its suppliers, and their consistently high level of
service that sets Bridgewell apart from others in the industry.
Bridgewell’s veteran sales team offers a
full range of services to assure quality in
every purchase, and has more than 255
years combined experience. With that
experience, they are able to simplify the
entire process for their customers, taking
much of the hassle out of sourcing, purchasing, distribution and delivery.
“Customers and suppliers can expect to
work with an experienced, aggressive, ethical trading and management staff with a
straightforward
approach,”
says
Henderson. “We pride ourselves on providing prompt, accurate information, allowing
customers to make good decisions in
today’s fast-paced global market.”
When it comes to logistics and delivery,
Bridgewell Resources provides in-house
logistics management and strategicallylocated inventory for partial- or mixed-load
delivery by rail, truck or barge. They can
easily accommodate customers’ needs
with just-in-time delivery, job-site delivery,
emergency delivery services, vendor-managed inventory and paperless transactions.
The company offers truckload-volume,
repeat-program business in the United
States and Canada. Through a national
network of distribution yards, reloads, and
mill direct offerings, Bridgewell can assure
customers of prompt local delivery at competitive prices.
Bridgewell Resources provides high quality softwood products in a wide variety of species and
grades, such as Douglas Fir, supplied from varied
growing areas.
play.”
With their long-standing relationships with
suppliers, wide array of products, services
and
delivery
options,
Bridgewell
Resources is positioned to continue as a
premier softwood supplier for years to
come.
To learn more about the company, the
wood products division, or softwood products and services, contact them at 1-800570-3566. To learn more about the company and their full range of products and
services,
visit
their
website
at
www.BridgewellResources.com.
•
Page 14
Advertorial
Wholesale/Wholesale Distributor Special Buying Issue
J.D. IRVING, LIMITED: Growing the Future Forest
Cedar,
plus
minor amounts
of other species
in our nurseries.
Mixtures of tree
species
are
commonly produced in the
same tray. Our
nurseries are
located
in
Juniper
and
Sussex,
New
Brunswick, and
produce up to
This is a mixed species pallet of seedlings that are still in their tray. These
26
million
are a few of the trees that are grown at the Juniper Tree Nursery.
per
Pictured is the interior image of J.D. Irving’s greenhouse at the Juniper Tree seedlings
Nursery. The seedlings that are in the trays are being watered with the auto- year for planting
mated watering system.
ly adapted trees selected from
in
New
Pictured is an Eastern White Pine tree
across the region.
Brunswick,
Nova
Scotia,
and
S a i n t J o h n , N . B . –Most seedlings
branch and cone.
Maine. JDI Foresters in each
produced at our nurseries are grown
GROWING SEEDLINGS
STARTING WITH
region determine the best species
from superior seeds collected from
Seeds
are sown in plastic trays that
Q
U
A
L
I
T
Y
S
E
E
D
S
or species mixtures for their area
across the region.
are
pre-filled
with peat moss. The
based
on
soils,
forest
type,
and
J.D. Irving, Limited (JDI) has had an
Most seedlings produced at our
filling line sows 1/2-million trees per
drainage.
active tree growing program since
nurseries are grown from superior
9-hour shift. Pallets of trays are
For the most part, hardwood forest
1957 as part of our commitment to a
seed collected from our seed
placed carefully in greenhouses
management relies on natural
healthy forest future. We grow
orchard in Parkindale, New
where moisture, temperature, nutriregeneration;
so
limited
production
White Spruce, Red Spruce, Black
Brunswick. The orchard contains
ents and shade are monitored careof hardwood seedlings is required.
Spruce, Norway Spruce, White
trees grafted from high quality, localfully. In 10 to 20 days, the seeds
Pine, Jack Pine, Red Pine, and
germinate and seedling growth
begins. Each one of our greenhouses at Juniper, New Brunswick, can
hold almost 2 million seedlings. A
computer system is set to control
the conditions in the greenhouse
and provide information about its
growing environment. Seedlings are
grown in the greenhouse for 3-4
months and the rest of their growth
occurs in outdoor holding areas. In
total, a seedling remains at our
nursery for 9 to 16 months (depending on species and whether or not
they are overwintered).
When trees are overwintered,
snowmaking equipment is used to
ensure the seedlings are underneath an insulating blanket of snow.
During the planting season, (April to
mid- September) a fleet of specially
equipped truck and trailer units
deliver over 500,000 seedlings per
day to the planting sites in New
Brunswick, Nova Scotia, and Maine.
The empty containers and pallets
are returned to the nursery for
reuse. Since 1957, we have planted
approximately 800 million trees - A
NATIONAL RECORD!
J.D. Irving, Limited began its White
Pine silviculture program in the early
1990’s and shortly after began a
tree improvement program based
on selection of the tallest, most high
quality White Pine trees found in the
natural forests across the region.
Each of the selected trees was
grafted in the same way that popular fruit tree varieties are produced.
A number of grafts from each selection are planted at our Parkindale
Seed Orchard and are carefully
tended to produce lots of cones.
Because the grafts come from
mature trees, they begin to produce
cones when they are only 3 to 6 feet
tall. The cones are harvested in the
fall and the seed is extracted for use
in our tree nurseries to produce fast
growing, straight and healthy
seedlings for future White Pine
forests.
For more information, visit the
company’s website at www.jdirving.com.
•
Please Visit Us At
Booth No. 231
October 2010
Advertorial
Page 15
“Not All Suppliers Are Created Equal”B y J a c k D r a p e r , M a n a g i n g
No surprise to anyone engaged in the
building industry that we are facing on
the most challenging period in our history. WRC producers have certainly
not been insulated from the current
demand slump and in fact are faced
with the additional threat to market
share from growth of non-wood substitutes.
During this difficult market period it is
only prudent for companies to closely
examine cost structure and trim
expenditures wherever possible. One
cost area that is often debated is marketing and promotion. Those who are
members of the Western Red Cedar
Lumber Association (WRCLA) believe
that the only way to return to a healthier business environment is to invest in
it. These industry leaders recognize
the need to invest in programs that
ensure the market is properly educated about the practical and environmental benefits of the species, provide
technical services to ensure the right
products are specified for the right job
and that they are installed and finished
properly. In addition, WRCLA members invest to address myths perpetrated by non-wood substitutes and
inspire architects, builders and consumers to choose Western Red Cedar
for their next project. Moreover, they
support programs that provide extensive resources to you, the distributor
and retailer, to help you sell more
Western Red Cedar. Why do they do
it? They do it because they believe
that their success is tied to your success and are committed to helping you
capture more sales. In today’s highly
competitive environment, WRCLA
members believe that this level of
commitment and the value provided
will differentiate their supply, and at a
minimum afford them first opportunity
to earn your business.
The WRCLA’s promotional activities
are, by now, well know but at times
misunderstood. For example some
believe programs are solely directed at
the architect, designer community profiling spectacular WRC design applications but unattainable by most. While
WRCLA programs do include elements such as inspirational advertising targeted at the key decision makers, by far the largest percentage of
the efforts are dedicated to promoting
projects and grades that are more
commonly available and affordable to
a relatively large segment of the population. The WRCLA’s campaign makes
use of a combination of print, online,
radio and television mediums to provide information about Western Red
Cedar to a broad consumer audience
of more than 85 million people in the
US.
That said, the architect community,
particularly in the non-residential secWestern Red Cedar on the flagship Columbia
Sportswear store in Seattle.
tor represents an important audience
for growth. Recently the WRCLA’s
promotion of Western Red Cedar was
expanded to include light commercial.
An example of the success of this was
the use of knotty Western Red Cedar
on the flagship Columbia Sportswear
store in Seattle. More and more architects are looking for natural, sustainable materials that enhance the beauty and overall aesthetics of their commercial projects; Western Red Cedar
is the perfect fit.
One of the most exciting components
of WRCLA’s effort has been the promotion of Western Red Cedar’s
environmental credentials. While
Cedar’s environmental superiority is
well known to those of us in the
industry historically we have not
done an effective job at getting the
message out. Last year we wrote
about the Life Cycle Assessment
(LCA) research work that the
WRCLA completed on siding and
decking. That study provided clear
and credible verification of the
Western Red Cedar’s environmental
superiority when compared with manmade materials regardless of “recycled” content. This year, the WRCLA
has taken its “green” message on the
road, well at least figuratively. We
engaged the services of respected
green building expert John Wagner to
deliver the message via a “Satellite
Media Tour”. John was featured on
197 TV stations and another 832 stories ran on websites of news outlets
around the country. In total, more that
8 million viewers learned why Western
Red Cedar is the ultimate green building material.
We would encourage you to visit our
website or better yet, join us for the
WRCLA Friday morning session at
NAWLA’s Traders Market. We will
have an update on the program including new initiatives exclusive to
WRCLA members and their customers. In addition John Wagner will
be speaking about the green building
movement.
Before closing I would like to reinforce
an important point made earlier:
Given the new market reality, it is
imperative Western Red Cedar industry players unite in the promotional
and educational effort to counter the
non-wood threat. To be effective this
means the active participation of suppliers by finding these initiatives and
with the visible support of buyers
whose business relies on these
Director, WRCLA
Jack Draper
resources. We ask that you recognize
supplier commitment by purchasing
Real Cedar from Western Red Cedar
Lumber Association members. For a
list of suppliers, visit www.wrcla.org or
call me directly at 604-891-1234 to
discuss how WRCLA members can
further meet your needs.
•
Gilbert Smith Forest
Products Ltd.
“A family business specializing in
Western Red Cedar Lumber and committed
to our customers for over 55 years”
Contact Greg for all your rough and dressed
cedar needs, or visit us at booth #625
at the NAWLA Traders Market!
TEL: 250-672-9727
WWW.GSFPCEDAR.COM
Page 16
Advertorial
Wholesale/Wholesale Distributor Special Buying Issue
TRIPP LUMBER CO., Built On ANTHONY Grows Sales Staff
And Wood Use In Schools
Consistency And Planning
M i s s o u l a , M o n t . —Tripp Lumber
Co., Inc. is located in the heart of the
Big Sky state, in Missoula Montana.
Tripp Lumber has been in the custom
as close to a green product as customers can buy. Tripp Lumber makes
every effort to only buy standing dead
timbers to produce the product. The
Tripp Lumber started out as a wholesale dimension wood distributor, but over the years they have evolved
into specialized items. Today Tripp Lumber makes custom products such as log siding, timber siding, select
deck, hardwood decking, and all new this year Rocky Mountain Rustic Siding.
log and home accents business for 25
years and has no plans of stopping
anytime soon. This custom remanufacturing plant believes in their strong
ability to keep open, honest relationships with customers and their ability
to change with time, and find new
niche markets that help Tripp Lumber
and clients stay on the cutting edge of
the custom log home market.
wood waste that comes from making
Rustic siding is all captured and sold
to local paper mills, so that nothing is
wasted. Even the stain that helps to
give the Rocky Mountain Rustic its
custom look is water based, so that no
harmful chemicals are used at any
point in the production. Tripp Lumber
is confident that combined with its
efforts to keep this product as environ-
Tripp Lumber’s brand new Rocky Mountain Rustic siding is helping to bring the old style look and feel to new
modern homes and buildings. Rocky Mountain Rustic siding is available in a variety of patterns.
Tripp Lumber is a firm believer in
building long lasting relationships. As
owner Dave Tripp said, “We value
each customer, and their needs
become ours. We have customers that
have been with our company for 20
plus years, and I think that is a strong
testament to our products, and the
attention to detail that is shown to
each order”.
At Tripp Lumber it is a consistent
struggle to keep growing and producing new products for their clients.
Tripp Lumber started out as a wholesale dimension wood distributer, but
over the years they have evolved into
specialized items. Today Tripp Lumber
makes custom products such as log
siding, timber siding, select deck,
hardwood decking, and all new this
year Rocky Mountain Rustic siding.
Tripp Lumber’s brand new Rocky
Mountain Rustic siding is helping to
bring the old style look and feel to new
modern homes and buildings. Rocky
Mountain Rustic siding is available in a
variety of patterns. You can order this
beautiful product in any interior pattern
along with most all of Tripp Lumber’s
siding packages. Using this great
product will help to bring the feeling of
reclaimed wood to any custom order.
Whether you’re looking for the feel and
look of living in an old trapper’s cabin
or simply trying to making your custom
building exactly how you want, Tripp
Lumber’s Rocky Mountain Rustic is
what you have been searching for.
Also, Rocky Mountain Rustic siding is
mentally friendly as possible along
with its one of a kind look, customers
will be proud to own this stunning
product.
Along with Tripp Lumber’s custom log
home accent packages, Tripp Lumber
offers to all of their customers Brazilian
Cumaru hardwood decking. This hardwood decking product is imported from
Brazil and then remanufactured in
America to make a high class decking
product. Their Cumaru decking is sold
as a three quarter inch product and
also as a five quarter inch finish product. Tripp Lumber’s Cumaru decking is
sold as a one hundred percent usable
product. With the ability to supply customers with all the decking components as well, such as rail caps, spindles, and posts, all made from Cumaru
and remanufactured for trouble-free
installation. Cumaru is a product that
can be put around any structure and
increase the value instantly along with
eye appeal. This beautiful product is a
must for any home owner wanting a
deck that makes the neighbors jealous.
Lastly, feel free to check out all of
Tripp Lumber’s products via the internet at Tripplumber.com or call toll free
at 800-457-9706. Remember, no matter how custom or difficult the project
seems, one of Tripp Lumber’s quality
sales people will be able to assist you
through the process from start to finish.
•
energy efficiency. But most importantRuss Kimbell – Lumber
ly it results in a sustainable green
Sales Manager
product.
Russ joined Anthony Forest Products
After Anthony Forest Products
Company (AFP) October 1, 2009, as
Company
worked for two years with
the Lumber Sales Manager. Former
the Arkansas School Facilities Manual
Vice President and General Manager
Board, the Arkansas Legislature, the
of U.S. Timber’s southern division,
Governor, and others, the state finally
Russ started and managed U.S.
revised the conTimber in the censtruction manual
tral sales office in
to allow lumber,
Conway, Ark., as
laminated
well as remanubeams,
and
facturing facilities
structural panels
in
Booneville,
in school conArk., and Cordele,
struction. The
Ga. He is a native
first and largest
Texan and has
school that has
lived in Arkansas
taken advantage
for many years.
of this new ruling
Russ enjoys boatAnthony’s
ing, duck hunting, Russ Kimbell, Lumber Sales Manager, Anthony Forest is
home town of El
and fitness train- Products, Conway, Ark.
Dorado.
AFP
ing. He has a son,
has worked with Superintendent Bob
Scott, and a daughter, Kristen.
Watson and Architect Blake Dunn to
Donna Allen and Ron Yarborough
save $6.5 million in construction cost
are also in sales at Anthony Forest
and to minimize construction duration.
Products along with Nichol Greer, who
Currently, five more schools in
is the assistant in lumber sales. The
Arkansas
Company
are being
is currently
constructoperating
ed
with
one sawmill
wood,
savin Urbana,
ing
the
Arkansas,
schools
and is still
and state
evaluating
Anthony Forest Products has played a vital role in the use of wood in the a p p r o x i the rebuild- new construction at El Dorado High School.
mately
ing of the
$35 per square foot.
mill in Atlanta, Texas. It was lost to fire
Interest in using wood has grown
on April 27, 2010. The capacity in
nationwide.
And Anthony Forest
Urbana is 120,000,000 board feet
Products, along with Wood Works,
annually with a product mix of mostly
had the privilege of hosting a group of
2X4 - 2X12 of 8-20 foot lengths. All
architects and school officials from
lumber is HT (Heat Treat) and SFI
South Carolina who are looking to
(Sustainable Forestry Initiative)
incorporate wood into their schools
stamped in grades of Select, No. 1,
after South Carolina approved the use
No. 2, and No. 3. The Anthony Forest
of wood in school construction. In
Sales Team works out of the corpoaddition to seeing the application of
rate office in El Dorado, Ark. You can
wood at the El Dorado
contact them at 1High School construc800-221-2326.
tion site, the tour
Anthony
Forest
group heard presenProducts also has
tations at Anthony
two chip mills in
Forest’s central office
Plain Dealing, La.,
from architect Jerry
and Troup, Texas;
Brackett;
Wood
Works representative
two laminating plants in El Dorado,
Pat Schleisman; and Anthony’s Vice
Ark., and Washington, Ga.; an I-Joist
President of Marketing, Kerlin Drake.
plant in Sault Ste. Marie, Ontario,
The presentations outlined the numerwhich is a joint venture with Domtar
ous benefits of using wood in school
Corporation.
design. Kerlin also talked about the
In discussing his position as sales
wood products produced by Anthony
manager, Russ stated, “The opportuForest that are suitable for residential
nities at Anthony Forest Products are
and non-residential projects. The
challenging and rewarding due to the
group had the opportunity to tour
diversity we have with integrated
Anthony Forest’s laminating plant in El
Engineered Wood Products. The abilDorado where many of these products
ity to change and adapt to different
are manufactured.
market conditions gives us a leading
To
learn
more
about
edge.”
the company’s products, visit
Wood Use in Schools
www.anthonyforest.com. In addition
to
product information, the company
With more information available
website provides links to technical
about the advantages of building with
sheets, code reports, APA reports,
wood, Arkansas schools are begincompany news, and pertinent inforning to incorporate wood in their
mation of how building with wood is
designs. In 2006 a school fire led to
beneficial to the environment.
the ban of wood use in Arkansas
school buildings. The reality is that
•
wood schools can easily meet the
same code standards for fire safety
and service life as other materials but
Please Visit Us at
will also provide much needed advanNAWLA
Booth No. 615
tages to cost, design flexibility, and