full PDF of it here

I}TTqV!)V TITIrul,UVy[ OI CIIVNOG 18 TIIM TIIJVU THT CNV NOIICOV INIIIS
peEDur oq
IHI
TTIOUJ
SCITCOUd
'empeqcs sIADq{rDIg oOD3IqC 16-0661 6u111cxe eql Io selcloc eary uTDIqO-HIOOE IINNVHCSJIIOdS +
isprDC L€qJoH lHN 066I ,reu s,les otdlo sed@Ds ae4 Io9-HIOOE IIS OUd +
'atoqD seu4l e3uDlDeddo ratro1d egl trceqC 'sf,op IZ fielDu4:lorddp q notr ol
qrDX irDls s{rrDqtrcolg o6pclq3 D IIIlrf, logs lseq rnol oIqL-UINUorJ OIOHd +
IIII ,'9S s! oloqd roloc,,OI x
'pua[earf, eql lnoqonorql perunouuD
,,8
sreuull
'acuDqc red
15
'ul.u. of tuasard eq lsnu sreuull,I
f,1ug 'sazgd paPpr-treqcoq Io f,launa D urorl uI$-trIJ{VU +
'
lueure6ouoYg e3uaroFoC
raflql
ol oIqDtrDd sl3eq3 ro qsDc uI epDur eq lsnu sluautrDd'luasoral oq lsnu sreuulltA'E'd e p tropung puD'urd I lD
troprnps pecunotruD splq lu11ruuvl Lop qcoe sqell 111araglp' ' ' sureU f,e{coq 1o I'1e-una D uo p[g-ltOIICnV INIIIS +
'saull qdor6otnD arll q6norql 41on nol sD uollcD tr€{3oq Ouluoxa Io[uS-SOgqIA SnOnNIINOC +
rDpDr D ql!.u, sloqs rnof,;o paads eql arnsDel{-l9l!,C.IOHS dVIS +
'IS LIuo rol stoqs
xnquroT utrIe3of
uosg11 6noq
Leloi lDd
reErryI eaels
aarql ;un6
fiorox #Hc
AeIoJ lod
flossnu IIqd
ptroruo; eae15
uolq6ler3 IITDpV
6uo6 uerroq
:'u'cl t -'ur'd 0
:'urd 6 -'ru'd Z
:'u'd 1 - uooN
solleq3 slrqc
uoflql eIDq :'ru'D 0e:0I -'uI'D 0I
utNuoc orolld
lelotr lDd
,,r!Ix3oH IO SilSVS
:f,INO
N3rtofi
UOJ,,
uoIlDI oIDq
..9NIGN!IJII\TO9,,
uo[q[
aIDq
..XilH IIHI9NISSYIL
:'ru'd ? -'E'd e
:'ru'd g -'tu'd gg:7
:'u'd C -'urd Z
:'u'd 7 -'u'd I
:'ru'd I - uooN
urNuoc oroHd
f,ruepocg lserotr €qDrI
rI3DoC tr€qJoE'uo[Dq$ oIPUDS
-
'u'd
-
,J,:IXCOH rO S3ISVS
:trIINO NIINO$ UOI,'
gg:1
f,ealny[ tuPrg
..9NNGNVII XoIIS,,
traalny[ lup:9
'rII.D 0e: I I
-
'rII'D 0e:0I
:'u'd I
f,e1og 1o6
,,9NIIV)IS,,
'
-
'tu'd gg:7
'tu'tl
'tu'd
gg:1
:'ru'd 9 -'ru'd
ilorox IIEo
Le Inyt luDrg
:'u'd
ptroruo11 aae15
tr.eloi lDd
- uooN
gg:1
TilICdI
S'INIIC
scrNtlc r$rcoEl
xne$rraT utrIeoof
:'ru'd g -'tu'd I
uos1111 6noq
uoflql eIDq
reErDrI aa€ls
soIIoqS suqS
'
:'ru'd
uessnu Eqd
uolq6lerC IITDpV
6uo6 uerroq
-'ru'd
t
Z
7 - uooN
srsro9 Hdvu9o,t{t\r
srsEn9 Hdvugorllv
-'E'D 0I
-'r['D 0I
:uooN
:uooN
rnoqs leucom oopclqc eql lD
r I 'f,XNCOH
IO NOIM8XIXO V S,II
WhcrlS lqster thon q Doug Wilson slcrpshot?
The rise ln hodrey coUectibles, ol course.
rqises demqnd Ior collecti.bles.
For more thon thirty-ri\re years, O-Pee-Chee
IDCf,EY'S E8}|TTGON
Get rccdy io ring your co\,vbeUs, hoclley colIeclors. The Big Ffi,e trcrve arrived, narnely,
and lbpps have eaclusi\rely ltUed the colters oI die-hard hockdy coUectors. Their
rcign, horflerrer, is over. Demqnd lor
hoclrey coUectibles is
olrerwfrelming,
cnd the two vet-
O-Pee-Chee, bosed
The recsons crttrib-
vury. Some scry lhst
ihe sport on ihe diarDoDd fios helped
positlon the spoil on
ihe ice. 'Five yeqrs qgo,
cqrd collecling wus bcsebqU, bcseboll,
bcseball," scys Dcrrre Sli€pka, q sports collectibles dealer basecl in Lansing, nlinois.
"The rnolket wqs scrturcrted qnd people
turnecl to the next most popular spoil: lootbou. Right on the tcils o, thst wqs
basketball. And now whcrtS lelt? For people looking lor good iIlIesuDents, bockey is
cr surc bet."
Robert l/yimmel, columnist lor Sporls Collec,or3 Diglest qnd o 3O-yecr roteron in hocLey
coUectibles, crgrees. "People qre tired ol
pcrying eaorbitant prices tot basebqU
cods. Both tootball cnd hoctey ccrrds qre
a lot checrpel"
Another rncrjor hnuence spurring the hockey boorn is the Ncrtioncl HockeV Lecgrue.
Since ecrly 1987, ihe orgqnizqtion has been
qggrcssively committed to mcrketing by
eapcndtng tfEir tetqil licensing progrcm
and increasing their eaposure vio SportsChannet.
According to lYimrner, compqnies like Pro
Set qre crecting trcmendous erciternent in
the hockey Erqrket. 'lMer oll these yecrs ol
hcving rnediocrc prodrrcts, lhere wqs no
real innovqtion. These new compqnies, like
alrecdy trocl srrccesslul eaperiences
with loot-
ball. Their
marketing
is \rery
qggressive."
Mqny credit
Wtryne
Grctzkys
mo\re
lrom
cr
,i$t hod<ey
set
in
1954.
Pro Set rnsy prove to be the rnost dromcrtic
plcyer among fhe hodrey cqrd compqnies.
The compqny surgred clornqnd lor the loot-
$10 million
$62 million, o, which Pro Set
$50 mitlircn. According to compa-
bqll ma*et which iumped Irom
cnnuolly to
ccrptured
ny President Lud Denny Pro
H
hos e\Ery
intention of q repecrt performanc€.
"One ol the things collectors horre told us is
thcrt ilrey like os big of q piclure cs possible; Urey reqlly like to see the plqyer. And
so, ihis year, vrc\,e produced a piciure thcrl
goes completely off both sides ol the card.
The picturc is cbout l0olo bigger." Another
novelty is tfle 23 color schemes. The top and
bottom borcler rnstches the jersey color. "It
wUl rnc*e the picture ol the plqyer in his
unirorm reqlly pop off the cord," sqys
Denny
in cr set,
including qU 2l teqms in addiiion io q trophy cnd q Hqll-olFqrne series.
The NHL Pro Set lecrtures 405 cqrds
Pro Set
will also
issue 5,000,
tund-
numbercd Stanley Cup hologram cqrds
which will be randomly pqcked in Pro Set
cqrd pocks.
According lo nationql spokesperson lor
Score, George Mqrtin, the compqny will
produce 440 cords per set and lollow the
scme lormcrl as its rootbqll and bqsketbqU
cqrds. "we thinI o, our ccrrds qs q worL ol
ort. They qre designed fi designers, nol by
utred lor ct midOcioberto eqrly
Novernber relecse. Ttte
compqnyB 400 cqrd set
will be loUowed by q
100 card high number
series. According to
spokesperson Don
Boclo$r, when collectors
see q set or group oI
Upper Deck ccrals, Urey
see the story oI ihe sport
itseu. "The
Premiere Edition wiU not
iust shovr people skating or lalling or hitUng tfle puck, there will be the story oI
hockex"
For
beginning hockey coltrectors, eaperts
odvise keeping close tabs on tlreir lavodte
dayers, buying complete sets eoch yeqr
and iNresting in promising rookies. Sliepko
odcts thcst once UIe novelty ol the ne\rv cards
wears orl, there will be q gro\Mth in the older cqrds which qrc exlremely underpriced.
In cddition to the Big Five, coltrectors sfrould
qlso be on the lookoui lor speciqlty hockEy
cqrds issued by consurner compqnies in
previous years. The lisi includes Frito-Lay,
Lipton Soup, Krclt, tvlcDonolds, Yoik Peqnut
Butter, Ouqker Ocrts, SmoLey lhe Bear Fte
SqIetX qnd Royal Desserts.
Non-ccrd hockey collectibles qre also
pdme investnrents. TIEy inclucle teqm press
gruides, AI-Stqr gqme qnd Stonley Cup progrcmrs, hockey pins lrom interncrtionql
hodrey toJrnqments, hockey puiks lecrturing a crest, hockey tight tqpes and tecm
ie$eys.
Sports
Colleclors
Drglesf Editor, Ilcm
Mortenson,
rerreqls
whcrt every
hoc:key
lon
hos been
Edmonton to
hoping tor
tos AngBIos
qs a ccrtclyst
in hocl<eys
"Youte
going to see
an explo-
the Unlted
hockey
populcrity in
Slates. Noi only
the West Coqst
ieqms, lt qlso meqni sell-out crowds Ior
host clJ.bs qnd crcqted nrediq crttention.
These effects, some induslry expeils sqy,
incrcased hockeyb eaposurc which in tum
6
higher number oI
updctes, ircdes qnd rookies
ttlon long-time contender
lbpps. lbpps produced tfieir
illey reltect
uted to lhis rnorkets
pfFDomenql gEorf,th
strerrgrthen
Upp€r Decks
new hod<ey set is
penned "Premier
EditiorJ'cnd is sched-
in london,
Ontqdo, Canqdo, first issued hockey cords in 1933. It lecrturcs 330
ccrds per set. Since the cards ate
distrlbuted lcrter in the seoson,
Score.
.rid it
Scorc hockey cqrds will debut in October
cnd wiU lecrture lull-color garne action
photogrrctphy
stcrts.
compcnies are
now lqcedwith
ttuee new rivqls:
Pro Set, Upper Deck
Pro Set, hcrve
O-Pee-Ch6e, Ibpps, Pro Set, Upper Deck
qnd Score. And eoch plcrys a unigue
Illustrdted."
role in the burgeoning hockey coUectibles nrqrket. HereB q look crt their
ercrn ccEd
and
rnqke-up qilisis. The plcryer prolile on the
is \f,ritten by editors oI Sports
boik
sion in
cards. Pro
Set, lqst yeqr,
reqUy qccelercted the collecting oI other
sports besides bcsebau. Hoclrey is ihe next
Ironti€r."
(eoz) :xvg.
(goz)
0099-4eI09 II 'uIIIg ueIS 'rgt allns - g 6ptg 'pU lla asood OOg
'o3 luaureoDuDl I acuereluo3 raraol Io uolsl^Io v
suoll.nPotd aoqs reaql
.IgIOH
:lq pezpo6rg
.-,
VZVTd
ONWSI XJOA
H}f,VdSI(t
TTIVCgHT
AL'JOtllDl
tff
:srosuods
isrDls sl/ods rcufiol puD
luefin) roqp luput sryd' ' '
rLopun5
uosql9 qog
Loprnp5
uolsunc
uornDrls
Lpprn1os
la4rog a{Iyll
i
uollDsol qeDeu-oJ.-IsDx
T:i:?:s3i['ii;
I'tto(
.::E#;i*ns
$U0!H0!H
4.
sqdPt0otry oorl
tttloqs DglqDrotaow puD sprDc 't7dot6o7nD
s$ods e\e1duto)
TI 'puDIsI >|co[ o ohuorl\f ISIIJ I0gI
trrourry puDIsI >IcoU
065I'8?'LZIeqotcO
The greatest name in football
cards is now the greatest name
in Hockey cards, too!
ln 1989, NFL Pro Set established a new standard of
quality and enjoyment for trading-card collectors.
ln 1990, Pro Set has done it again!
Pro Set captures the sizzle and excitement of NHL Hockey
with all new, 1990 NHL Pro Set Cards. Each card features top
quality action photos, stat tables, player bios and a special
twist; some of the bio information is in French!
405 Card Set
The 1990 Series 1 set includes 336 player cards, 40 NHL All
Star cards, 12 rookie, draft-choice,
stat leader and Hall of Fame players, 17 NHL Trophy
Collectibles
-
plus NHL Pro Set point books.
Stanley Cup Hologram
As a special bonus, 500 hand numbered Stanley Cup
Trophy Hologram Collectibles are randomly
inserted in the 1990 set..
To order, write to:
Pro Set
15303 Dallas Parkway, Suite 1300, LB34
Dallas, Texas 75248
Get'em. They'Je Hot.
ffiN wA